MAKE SOCIAL MEDIA

Make Social Media Marketing Your Calling Card

These days, it’s no secret that buyers begin their home search online. As the industry continues to take a digital turn, Realtors in the know must learn to utilize a whole new range of tools available to them—and for good reason. Social media is a dynamic hybrid of personal contact and targeted marketing. To make the most of this new medium, agents can’t settle for the occasional post and expect results. Instead, let’s consider a few techniques that will make your social media presence interactive, unmissable, and effective in generating business.

Your Profile is a Portal

Ideally, you’ll have profiles across Facebook, Instagram, LinkedIn and otherwise—but no matter what portal you’re utilizing, make sure your profile page is up-todate, well-curated, and easily navigated. Consider your profile a landing page.

Your photo, location, contact information, homepage, and a brief bio should all be readily visible so that potential clients can get an immediate sense for who you are and what your voice is. If a client wants to connect with you, it should be obvious how to do so. You might also incorporate a few savvier tools that make your profile more engaging—like hashtags.These searchable tags can help you lure potential clientele and give your audience a chance to explore deeper. #DreamHome #JustListed and #HomeInspiration are popular, existing tags to choose from, but you can cultivate your own hashtag by consistently tagging posts, which gives clients an extensive thread to comb through.

Interacting with Your Audience

Posting regularly is great way to appear in feeds, but engaging with your audience is just as important—and it helps you reach a new audience in the process. It’s a positive start to like your audience’s posts, pictures, and statuses, but commenting takes your engagement a step further and separates you from typical respondents. It’s also important that you diversify your engagements. In other words, don’t center every communication around your business, propositioning your services, or trying to sell. If applicable, present your value-add, but otherwise steer your engagement towards the personal. Let your clients know that you’re there, you’re human, and ready to work at their pace. Which leads us to our next point...

Blending the Professional with the Personal

Engaging with your audience is one thing, but what about generating original content? How do you strike the right balance between a Call to Action, industry updates, and a personal touch? Think of it this way: any post you create should provide a point of connection for your audience. Sometimes, you might be sharing a family photo, or commenting on some unifying current event—like the Super Bowl! Other times, you may be sharing a Coming Soon listing, or providing tips to spruce up a home for spring. Regardless, you should focus on quality. Is your copywriting engaging? Does it express your unique voice and personality, while maintaining clarity? Are you giving your audience something to connect with, even if you are sharing property photos or advertising an open house? Instill some fun and some personalization to every piece of content you make, so that clients can picture the voice and person behind the post.

Things are always changing on the social media frontier, but some rules never shift. Adding clarity, consistency, and personality to your online presence are three surefire ways to grow your business and make social media second nature.

SHANNON BRIMACOMBE

Shannon Brimacombe says it was a health club buddy, broker/owner Jerry Reece, who suggested she come work for him. He kept saying, “‘You’d be a great real estate agent. You’re going to work for me someday,’” she recalls. Turns out, he was right. Shannon went ahead and got her license 23 years ago, and she’s never looked back.

Shannon now works with partner Stacey Cohen for ReeceNichols Real Estate based in Leawood, Kansas, specializing in Johnson County’s fast moving real estate market. With an impressive sales volume of $56 M this year, Shannon reports that her business is 75% repeat and referral clientele. “I believe people keep coming back and referring us because of excellent customer service,” she exclaims. “We treat every client as if they were our only client. Each transaction is handled with the highest respect and attention to detail.”

It’s not surprising that Shannon receives stellar reviews for her esteemed work ethic. Clients Laird and Rachel Boulden recently wrote: “We had a great experience with Shannon Brimacombe for both buying and selling our homes. She was extremely knowledgeable about the local markets and had great connections to help make the process as smooth as possible. We will recommend her to anyone who needs to find an A+ realtor and will definitely use her in the future. “ become friends anyway, so it’s nice just to touch base and catch up.”

What differentiates Shannon in a highly competitive industry is their keen love of the profession, a sense of integrity, deep knowledge of the Kansas City marketplace, and an uncompromising commitment to quality. She ensures the highest level of discretion, no matter the transaction size. “I just love making people happy,” she says. “Whether it’s first-time home-buyers, investors, or down-sizers, it’s a powerful transition in their lives and I get to be a part of that.”

Shannon strongly believes in giving back to the community that’s been so good to her. “All three of my kids went to school here, so I am very involved in donating to the district,” she says. For example, her team makes monetary donations to their schools and sponsors events like the Fall Festival.” When not working, Shannon enjoys watching her kids participate in sporting activities.

It’s Shannon’s hope that one of her children will eventually move into her business, perhaps to take over in the future. For now, she plans to continue along her successful path of helping her clients achieve their real estate goals.

Shannon and Stacey have earned a spot in Kansas City Business Journal’s Top 25 for the 10th consecutive year in a row. Ranking in the city’s Top 1% of real estate agents and 18th in the entire state of Kansas, the dynamic duo has one of the highest average price points in the city at $500,000 per transaction.

Shannon believes in implementing the personal touch when reaching out to her clients, including pop-bys and phone calls. “Because I’ve been living here for 22 years, and we’re a small community, I find myself running into clients all the time,” she says. “It could be at a sporting event, a grocery store, or at Starbucks. Many of them To learn more about Shannon Brimacombe, please , or call (913) 269-1740, email ShannonB@reecenichols.com, or visit https://brimacombeandcohen.reecenichols.com

GEORGE CARLOZZI

After a successful career in Clinical Engineering, and a long period of entrepreneurial work, George Carlozzi took all of his experience and decided to put it into Real Estate. Having always been interested in architecture and home design, it proved to be the perfect choice. His vast amount of knowledge and expertise, paired with his sharp negotiation skills, have paved the way for smooth transactions and happy clients. George currently works at Berkshire Hathaway Home Services - Metro Realty/Milwaukee, and helps buyers and sellers throughout Southeastern Wisconsin.

Developing long-lasting relationships is a key component of George’s success, and he does so by always remembering that each transaction has a person behind it. “One of the most important attributes clients truly seem to appreciate about me is that I haven’t lost that personal touch. I don’t look at them as numbers. I want my clients to know that I personally care about them, and I’m always thinking about what’s in their best interest. Connecting with people on a personal level leads to gaining their trust and confidence, which allows for a successful transaction. At the end of the day behind every deal is a person, and that person has a story worth listening to.” Outside of work, George is passionate about local community involvement. He currently serves on a political action committee to strengthen his grasp on public policy. “My desire is to really understand public policy as it applies to real estate, because it affects people’s lives. Taking a look at zoning policies or the real estate developments that are being considered is my way of serving the community.”

In his time off, George enjoys exercising, reading, taking long walks, and spending quality time with family. Going forward, he is looking to continue growing his business and solidifying his reputation. “I’m always trying to figure out what I can bring to the table that others haven’t thought of, or what I can do better than the competition to help my clients.” And as a Christian businessman, he will continue to abide by a code of ethics that includes hard work and selfless service to others. “I operate my business according to Christian principles. My advice to agents who are just starting out in the business is that if you focus on working hard, serving others, and doing that with honesty and integrity, your business will naturally be profitable.”

George’s caring approach and hard work has paid off in $11,000,000 in sales volume since starting in real estate in November 2017 with an additional $3,000,000 referred across the country. But aside from all of his success, he genuinely enjoys every aspect of working in real estate. “It may sound like a bizarre hobby, but I love walking through different homes and taking in the architecture. I also enjoy the mechanics of the deal and contracts, as well as the human interaction. Buying or selling a home is a crucial event in people’s lives, and I’m honored to be a part of that moment.”

To learn more about George Carlozzi please call (262) 515-3535, email GeorgeCarlozzi@gmail.com, or visit www.facebook.com/ReEstByGeorge