strong network of clients who trust his experience and

Playing the Real Estate Matchmaker –Follow These 8 Dating Rules to Ensure You Match Your Client with the Perfect Home for Them

When you think a bit more about it, the ultimate goal of a real estate agent serving a client is really to match them up with the perfect house for them, almost the way a matchmaker tries to find two people that will fit well together as a couple. When people are looking for a house, they often treat the process as a quest for “the one” house that will fulfill their dreams of living in the house of their dreams. Don’t be fooled. It is always a search for “the one”, at least when it comes to helping a couple or family find a home.

When you look at your client’s search for a home in this manner, then you might begin to notice some pretty obvious similarities between shopping for a home today and online dating. In this day and age most people live a substantial part entire lives online. People socialize with their friends on Facebook, they meet potential friends in forums and online communities, and we now even search for our perfect mate online. Shopping for a home also happens to usually start online. When they begin this search, make no mistake; they are looking for the “one.” These people then turn to you, the REALTOR® to play matchmaker for them. It is your job to wade through the pool of eligible homes (bachelors) and sort through all the ones that are too expensive, too nerdy, not cute enough, not smart enough, etc. until you find the “one.”

It makes sense then to consult the tried and true practices in matchmaking that help those professionals find the right people for each other, and see if any of them could also apply for matching your clients with their dream home. You’ll find that these 8 dating rules may just show you the secret to matching your clients with the perfect home. Who Is In and Not In Your Client’s League? Know Your Client’s Price Range: When a person is looking for a mate, it is a waste of time for them to even consider those potential mates that are clearly out of their league. These people won’t even stop to give them the time of day. In the world of real estate the idea is the same. There is no point showing your clients houses that they can’t afford and will simply lust after without having any real chance of purchasing the house. It is your job to keep your client ground in reality, and help them be realistic in terms of price when choosing their next home. Make Sure Your Client is Ready to Move On From Their Last Dream Home You’re job is also to make sure that your client is truly ready to move on from their previous home. This is a long term commitment, and they need to be absolutely sure they actually want to buy a new house. You can’t simply take the receipt back to the store if you’re not happy with your new home. It’s best to first help your client get prequalified. This is a tangible step that shows they are ready to move on to a new home. You want to make sure they are completely over their love affair with their previous home. You can even ask them for a sign or proof that they’re

ready to move on. Be Genuine, Not Superficial When trying to manage the many pitfalls of online dating, on inevitably goes on a date where the other person looks nothing like their picture online. That can be just as big of a problem when looking for a house. When clients show you a particular house they want to visit, ask them to name something about the house that they like other than the aesthetics. This way you can see if they are simply infatuated with the way the house looks in those pictures, or if there is a deeper interest in the home that could become a deeper connection between your client and the house.

Never Let Your Client’s First Impression of a Home Rule Their Decisions When your client first sees a house they have already been lusting after in their mind, they’re often so excited to finally be looking at it, especially if it does in fact look as good as it did in the pictures. Make sure to encourage them to take some time before making such a big com-

mitment, and don’t let their excitement push them into making a rash decision. It is your job to keep them grounded in reality. Push for your clients to do an inspection to make sure the house isn’t hiding any dark secrets. Sometimes the most charming facade can hide tons of slime and deadly mold.

Follow Your Heart (or Gut) People often laugh at and ridicule the idea of love at first sight, but when it comes to homes, the phenomenon can certainly happen. Your client may just find their perfect dream home at the very first place you take them. If you have a client that does insist this is the case, then you don’t want to try and rationalize with them or talk them out of their decision. You do, however, want to make sure you are watching out for their interest and make sure your clients take all the necessary precautions before they jump in headfirst.

See What Other People See in The Home – Do They See What Your Client Sees? Have you come to the conclusion that your clients are being blinded by all of the twinkling windows and crystal clear water glistening in the backyard pool, and can’t see that the house they’ve fallen in love with is really just a dirty animal (maybe a pig) dressed up in nice clothes and lipstick. Ask your client if they would be willing to look at the house again with their close friends, family, and anyone else they trust for a second opinion there to see it with them. If the house really is a dud, they’ll be able to see past any personal bias your client might have to the truth. They will be able to help your client see through the shining facade

Celebrate the Happy Union! When a couple gets married they tend to throw a big party and celebrate their union. The same goes for the closing. Your clients have just essentially married the house of their dreams, and now it’s time to rejoice. Congratulate them on their new union. Show your support for their new homeowner status by going to their housewarming party.

Help Your Clients Maintain Their Dream Home & Ensure a Lifetime of Happiness You can’t just disappear after the transaction is finished. Become their realtor for life by showing your clients how to maintain their dream home. Act as their resource for other professionals they may need to maintain the house such as handymen, plumbers, electricians, etc. Show them how to keep up with home maintenance so they don’t ignore problems that surface and end up with a much larger issue than they started with. Help them make sure their dream home lasts so they can live happily ever after in their home for a lifetime.

BILL RISTOV

Bill Ristov got his first glimpse at the world of real estate as a child, when he watched his father buy and sell properties as an investor. He quickly developed a true love for the industry, and later on sold his own successful hair salon business in order to pursue his dream of becoming a REALTOR®. He’s been in the business for 8 years now and currently works as a solo agent at RE/MAX Nexus.

Being customer oriented has allowed Bill to build a strong network of clients who trust his experience and expertise, and often refer him to family and friends. “Customer service is the number one thing for me. My clients know that they can call me anytime, and that I’ll answer the phone. I try to always be available and get back to them regarding any questions or concerns they might have,” he says. And in order to stay in touch with clients he sends out yearly calendars, and checks in on them with phone calls and emails.

In working with both buyers and sellers Bill’s priority is to always keep his client’s best interest at heart, and to find innovative ways of accomplishing their real estate goals. He uses high tech marketing techniques such as Matterport 3 D virtual tours, drone footage, and professional photography in order to maximize his listings selling potential. He also tries to personalize his marketing so that each listing can find its best target demographic. His hard work ethic and marketing strategies have helped him close 26 transactions just last year.

Being a successful business owner has many pluses, but for Bill the biggest one is getting to serve people and help them make their dreams a reality. “It might be cliché, but I love satisfying my clients. Having the ability to help them get the home they truly want, and seeing the joy on their face as I hand them the keys to their new house is very gratifying and inspiring. It makes me feel good knowing that I’m doing something that matters. And I also love the interaction with people. You have to be a people person to be in this business,” he says.

Helping people transcends beyond his work for Bill. He is involved with his community and believes in giving back, which is why he donates a percentage of each one of his sales to the Children’s Miracle Network and other organizations.

When he’s not busy working—which is rare for Bill—he loves to have fun in the kitchen. Coming from a family that owned a restaurant while he was growing up, he’s not too shy to experiment with different recipes. In the future, Bill’s plans are to continue growing his business. He is intent on always giving his customers the outstanding client service he is known for. And eventually he would like to build his own team so that he can help more people.

To learn more about Bill Ristov please email billristov@gmail.com, visit www.billristov.com, or call (248) 421–5998

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