MARYLAND 12-6-21

MARYLAND EDITION

How to Recognize

TRUE LUXURY PROPERTIES 7 REASONS WHY

FEATURED AGENTS

LAURA CARNEY WILLIAM FRANCIS LORI WILLIS

COVER STORY

JIM BROWN

YOUR PROSPECTS AREN'T TURNING INTO CLIENTS IS STARTING A TEAM THE RIGHT SOLUTION FOR YOUR BUSINESS?

MARYLAND EDITION

LAURA CARNEY Laura Carney 15 began her journey in 21real estate in 1988, and she is still as passionate about her clients and the area she serves as when she started. Born and raised in Easton, Maryland, Laura has always harbored a love for the Eastern Shore. She gained real estate experience in the competitive market of Washington, DC, which provided her with invaluable experience thatFRANCIS she has brought to bear her career WILLIAM LORIwith WILLIS in Talbot County. Dedicated, honest, ethWILLIAM ical, and driven, Laura has cultivated a LORI WILLIS FRANCISstellar reputation for her ability to provide personalized service to each of her clients.

7

JIM BROWN

27

LAURA CARNEY

proper extrem

Levera availab knows best. P with ting-ed listings ting a Laura s really

Laura Now a Vice President with TTR Sotheby’s International and are very involve CONTENTS Realty, Laura helps both buyers and sellers achieve their the President of th real estate goals. “I moved to TTR Sotheby’s because Humane for many of their impeccable reputation, global presence and recHouse and Garden Pi 4) 7 REASONS WHY YOUR 18) HOW TO RECOGNIZE ognition, and top-notch marketing team,” Laura says. is a member of the T “I am energized by TRUE the professional community at Country Club, and M PROSPECTS AREN'T TURNING LUXURY PROPERTIES Sotheby’s. Here, I feel that I can offer my clients the enjoys photography, INTO CLIENTS best. I admire the brand, and I love the people.” Laura HOW TO GETnothing THE Proud of what she ha sells mostly waterfront24) homes, and she adores 13) IS STARTING A TEAM THEhelping newcomers BIGGEST RECHARGE more than discover the beauty andOUT the practices that hav opportunities the Eastern Shore has to offer.

Having witRIGHT SOLUTION FOR YOUR OF YOUR LUNCH HOUR incredibly grateful t nessed great change and growth over the years, she feels opportunity to meet BUSINESS? it’s important to share the history of the area with clients. says. “It’s an absolut

JIM BROWN

2

With her extensive knowledge, personal approach, and genuine passion, it is no surprise that Laura’s repeat client and referral rate stands above 60%, a testament to Phone 310-734-1440 | Fax 310-734-1440 the top-tier customer care she provides. “For me, it’s not about the transaction,” Laura says. “I’m the first mag@topagentmagazine.com | www.topagentmagazine.com to say to a client that a property isn’t the best fit for No portion of this issue may be reproduced in any manner whatsoever without prior consent of the publisher. Top Agent what GA, they’ve expressed they’re for. Itthecomes Magazine is published by Feature Publications Inc. Although precautions arelooking taken to ensure accuracy of published to honesty, good expressed communication, and trust.

I materials, Top Agent Magazine cannot bedown held responsible for opinions or facts supplied by its authors. lovetoshowing people the area and touring them around, To subscribe or change address, send inquiry mag@topagentmagazine.com. especially by boat, and I take my time with each of my Published in the U.S. clients. They call me for advice beyond real estate; I’m For more about Laura there after closing, and many clients become friends. It’s lcarney@ttrsir.com o a very emotional process, whether clients are buying or Top Agent Magazine or vis selling. The best is when my clients are excited about a www.sothebysrealty.com/eng/asso

mailto:mag@topagentmagazine.com http://www.topagentmagazine.com

Top Agent Magazine

3

7 Reasons Why Your Prospects Aren’t Turning Into Clients Real estate experts suggest prospecting daily so that your sales pipeline never runs dry.

But sometimes all that effort doesn’t translate into results. If your prospects aren’t becoming clients, there’s a reason, which is better than it sounds because that means you can fix the problem.

4

1. You’re Too Slow The Association of Real Estate License Law Officials estimates that there are about 2 million active real estate licensees in the United States alone. Of course, not all these individuals are working in the same markets. Nonetheless, that

Top Agent Magazine ®

Top Agent Magazine

If your prospects aren’t becoming clients, there’s a reason, which is better than it sounds because that means you can fix the problem.

means that realtors face a lot of competition. If you are slow to respond to messages from prospective clients, someone else is sure to beat you to it. As a rule of thumb, it’s best to return calls and emails within 24 hours.

If you’re too busy working with active clients to return the phone calls and emails of prospective clients, consider hiring a real estate assistant who can help take administrative or marketing tasks off your plate.

2. They Don’t Trust You There are different reasons why a client might not trust you, some of which overlap with others on this list. When a client asks you a question, do you answer it directly or do you sidestep it?

Do you have testimonials and reviews from happy clients publicly available? Do you have an online presence? Social proof of your skills and knowledge is key.

3. You Don’t Seem Knowledgeable Enough Is your client constantly coming to you with new listings or marketing ideas rather than the Top Agent Magazine

other way around? Do they mention real estate and finance terms you’ve never heard of or ask you questions you’ve never thought to ask yourself? Every agent starts somewhere, but if this seems to be a pattern, it’s one clients will pick up on too.

Your clients want to know that you will add value to their home buying or selling experience, and part of that value is your expertise and passion.

4. You Have No Web Presence It’s not enough to be on Zillow or have a Facebook page. There are clients who don’t use these platforms, and at the end of the day, you don’t own the content or your access to it. Both platforms could suddenly go out of business and any following you’ve gained could be lost.

It doesn’t cost much to create and maintain a website today. If customization matters little to you, sometimes you can even get up and running for free. At the very least, it’s a good idea to invest in a domain name because yourwebsite. wordpress.com looks a lot less professional than yourwebsite.com.

Top Agent Magazine ®

5

5. You Don’t Seem to Care When clients don’t think you care, it usually means they don’t feel like you are listening.

You may have systems, processes, and a proven marketing strategy. You may like to get right down to business, but to your client, this isn’t just business—it’s their life and their family’s livelihood.

When your client tells you what’s important to them, they want to make sure that you really hear them. Make sure your body language conveys that. Slow down. Shut your office door.

Make eye contact, nod your head, and pause before you speak so that they understand that you’ve put thought into your words—that they aren’t simply lines from a script.

6. You Use Too Much Jargon Remember that your clients don’t speak real estate. At most, they might buy or sell a home once every few years. They hired you to be their advocate and may even expect you to be a bit of a teacher too. Use layman’s terms so that your

6

client fully understands how the two of you will work together.

7. Your Target Audience Is Everyone Your clients are home buyers and sellers, yes, but who is your ideal client? Some specialties you might consider are college students and recent graduates, working professionals, military families, seniors, CEOs, or other high-profile clients.

As a newer agent, your target audience might be anyone who will hire you, but over time, you might find that you click more with certain clients, that their lifestyle is similar to yours, or that their goals align with your mission. Whatever the reason, marketing your business to this “ideal client” rather than every potential client will make selling your services easier.

Remember: It’s within your power to alleviate your client’s concerns, but understanding why your prospects aren’t turning into clients is a good start.

Top Agent Magazine ®

Top Agent Magazine

Top Agent Magazine

JIM BROWN

7

JIM BROWN “People know that I can manage things for them.

They know I get things accomplished, and I’ve built up a track record over the years that stands on its own.”

Broker Jim Brown – of Turning Point Real Estate in Frederick, Maryland – is a hardworking, intelligent and deeply committed real estate agent who truly cares about achieving excellent results for his many buyers and sellers. With 8

more than a decade of experience under his belt, Jim consistently ranks among the top producers nationwide, and has shepherded more than seventy transactions to closing in 2021 alone. Honest, deeply knowledgeable about his market Top Agent Magazine

and possessing a fierce work ethic, there are few better suited to helping clients reach – and frequently exceed – their real estate goals.

Jim – who holds a BS in Marketing – began his journey in real estate in 2010, following a lengthy career working in the printing industry. “I was working for a big commercial printing company in Rockville,” recalls Jim. “There were many of us who saw that the business would not survive the advent of the

Top Agent Magazine

internet. So, I started looking for other careers that would make sense for me, one that would allow me to continue working with people and selling. Real estate made the most sense for me, because I knew I could leverage all of the relationships I’d developed in combination with my sales skills to make it work.”

Work it did, and since then Jim has built a thriving business on a solid foundation of integrity and a fierce commitment to excellent customer service. Currently, a

9

significant portion of Jim’s considerable business is based upon repeat clients and referrals, a testament to the care Jim takes to ensure client satisfaction.

“I think that has a lot to do with the fact that people know that I can manage things for them,” he explains, when asked how he has managed to inspire so much trust and loyalty amongst

those he works with. “They know I get things accomplished, and I’ve built up a track record over the years that stands on its own.”

There are many other reasons for Jim’s impressive and ever-growing success story, and chief among them would be his comprehensive, intelligent approach

Jim is an avid motorcyclist with a collection of more than thirty bikes. Additionally, he is deeply involved with his community, having lived in the area for almost thirty years.

10

Top Agent Magazine

Jim spent a long stint as the elected President of the Town Commissioners for nearby Poolesville.

In that capacity, he helped create the political advocacy group Fair Access, which has raised over $70 million to build a new high school, among other efforts.

to marketing that combines old school methods like extensive signage for every listing with more cutting-edge methods that include deft utilization of multiple social media platforms to gain maximum exposure for his listings.

This, coupled with his excellent negotiation skills, translates into a fast sale for top dollar, not to mention happy clients.

“It’s a 360-degree approach,” says Jim. When he’s not working, Jim enjoys nothing more than spending time with Top Agent Magazine

his family, particularly his young granddaughter. He is also an avid motorcyclist with a collection of more than thirty bikes. Additionally, Jim is deeply involved with his community, having lived in the area for almost thirty years.

He also spent a long stint as the elected President of the Town Commissioners for nearby Poolesville. In that capacity, he helped create the political advocacy group Fair Access, which has raised over $70 million to build a new high school, among other efforts.

11

“One of the things I love about this business is the constant churning of relationships,” say Jim. “That’s by far the best and most fun aspect of this

business; helping people achieve what they’re trying to do. I never look at my clients as transactions. My motivator is getting people’s goals accomplished.”

For more information about Jim Brown, please call 301-831-8232 or email JimBrown.sales@gmail.com

12

Top Agent Magazine

Is Starting a Team the Right Solution for your Business?

You’ve started your own real estate business and after a slow start, you’ve found your footing and business has really taken off. Sounds great, doesn’t it? Until maybe you’re getting more business than you can handle. After all, you don’t want to sacrifice service for more listings. The top-notch level of service you offer is probably what created your boom in Top Agent Magazine

business in the first place, so you don’t want to compromise that. But, at the same down, you don’t want to turn down business either. It’s at this point, a lot of Realtors® consider starting a team. But, how do you know if that’s the right call for you? Here are a few questions you might want to ask yourself to help make your decision.

13

The top-notch level of service you offer is probably what created your boom in business in the first place, so you don’t want to compromise that.

CAN YOU AFFORD IT? First things first, are you really making enough money to warrant hiring help? One of the key things to think about is your ability to generate leads. Are you so busy with your existing contracts, that you have no spare time to generate more business? Then, it might be time to consider your options. Figure out the time you’ll be afforded to generate more business, how many more transactions that will lead

to, and then see if that pays for the assistant’s wages. That should help you easily see if it’s worth the investment. If it’s on the border, you may still want to go for it if you have a lot of confidence in the market and your ability to bring in business. If you’re not quite there yet though, it might be a good idea to look into a virtual assistant until your business is ready to expand.

ARE YOU READY TO BE A TEAM LEADER? Or in other words, how comfortable are you delegating tasks and responsibilities? For some agents, they need to be actively involved in every step of the process. Being a team leader is not only about being able to delegate, it’s about mentoring and guiding your team as well. Not only do you have to help them serve the team

better, you need to look at yourself honestly too, constantly evaluating what you can do better. It’s also your job to set up systems and operations, that are constantly refined with the feedback of your team members. Clear and constant communication is key with your clients as well as your team.

CAN YOU FIND PEOPLE WHO SHARE YOUR VISION? Of course, the above two points are moot, if you’re unable to find people that you trust and that share your business’ philosophy. Having a supportive and professional team culture is instrumental in a team’s success. These are people you will be working with closely for long hours so you not only need to trust in their expertise and professionalism, you want to find people with a positive attitude. You will all be relying on each other to create seamless trans14

actions in sometimes stressful circumstances.

Having the right team spirit, so to speak, is what will help your business and team grow.

The ultimate goal of a team is to have thriving careers for everyone on board.

So, if you want to see your business grow maybe a team is right for you. It may even give you a little free time for a personal life. We can all dream, can’t we?

Top Agent Magazine

WILLIAM FRANCIS Top Agent Magazine

15

WILLIAM FRANCIS

William Francis is a veteran real estate professional known for his knowledge, experience, and caring approach. William learned the importance of client service while working in the restaurant industry but, feeling unfulfilled, he transitioned into the property management field. “I was immediately drawn to it because I felt like it gave me the opportunity to help people, to better their situation, and to create new life-changing opportunities for them to be in a better place, and not only improve their situation today, but also in the long run.”

guide my clients through this process and get them to their desired outcome.”

William’s business is full of repeat and referral clients who trust his advice and appreciate the personal level of attention he provides them with. “I’m very dedicated to people achieving their goals, seeing success,

While working with William, clients can rest assured that they’re in the hands of an agent who’s seen it all and knows how to handle any potential obstacle that may come up during the transaction process. “I’ve worked in some part of real estate for over 20 years. Anything that you can do with real estate, at some point I’ve done it. That’s what allows me to seamlessly 16

Top Agent Magazine

and making money. I enjoy helping people build generational wealth. When you show someone how to achieve success or make money, they tend to want to work with you again and repeat the process. Success breeds success, and I always tell my clients that their success is my success.”

William’s buyers and sellers appreciate his honesty and straightforward approach to the deal. He sets realistic expectations but works tirelessly to give clients the highest results.

“I like to under promise and over deliver. My goal is to always exceed my client’s expectations.” What drives him to continue working with such passion is the realization that his impact carries a lot of weight. He maintains a laser-like focus so that he can place his clients in a better situation—whether it’s helping them get their dream home or a savvy real estate investment. “I enjoy seeing people grow. I like watching them acquire more knowledge and learn how to do something independently. I love the fact that I’m able to help a multitude of people with housing or investment opportunities. I’m committed to the goal of achieving the ultimate success, which is my client being in a better place tomorrow than they are today.”

Outside of work William volunteers as a Nike EYBL coach for the Los Angeles Lakers basketball star Carmelo Anthony’s Team Melo program. In his free time, he likes traveling and trying out new restaurants.

Going forward William is focused on growth and is currently working on building a team.

“I’m in the process of training multiple people and teaching them the unique ways in which I work. Ultimately, I want them all to be very successful—that’s the endgame.”

Top Agent Magazine

To learn more about William Francis call (240) 888–0940, email agentfrancisrog@gmail.com, or visit realtyonegroup.com www.

17

How to Recognize True Luxury Properties What to Consider Other Than Location When luxury home buyers are looking for a new abode, they are often advised to pay most of their attention to location, location, location. And it’s true that good locations often have better properties, but if you’re only looking at location then you might be forgetting what it is in a luxury property that makes it luxury. You could view a property in a great location, and because you completely ignored any of the other factors that make a property high end, you might find that once you move in, you aren’t as pleased with the actual house itself as you thought you would be. Here are the other things you should look out for when purchasing a luxury home: • Architectural Uniqueness: The simple fact is that good

architecture retains its value. Do your homework on architects and find the ones that have a good track record of designing beautiful, but practical homes. Don’t simply pay attention to how the building looks today. Consider how it will look in a few decades. Keep an eye out for the “bones” of the building, and decide whether they will stand the test of time or not. Things such as a solid foundation, high-grade materials, unusual details, and artistic components are good aspects to consider.

Will the structure hold up well or will it degrade and crumble without constant upkeep? That funky molding may look artistic today, but in ten years will it be considered artistic or just plain weird?

18

Top Agent Magazine

• Practical Layout: Make sure you have enough room to live

in comfort. As a buyer of luxury property, you probably have quite a busy social schedule. You want to make sure that the layout will lend itself to helping you maintain clear separation between your social areas and private ones. You don’t want guests having to go back into your bedroom to use the bathroom. Look out for places with stairwells, awkward columns, long hallways, and other wastes of space.

• Unobstructed Views and Light: You want to live in

a home that gives you lots of natural light, such as one that is open to the outdoors. That natural light will improve your mood, as well as the resale value. The openness of a space filled with natural light will make you feel more comfortable and happy in your new home. What about the view? Do you see a Do you park, a bridge, a river, or a skyline? Is the see a park, fantastic view out your window protected? a bridge, You’ll need to understand the surrounding air a river, or a rights and zoning allowances of neighboring buildings to understand the possible risks. skyline?

• Windows: Windows are the primary source of losing heat and

cooling. Make sure they are double-paned with good insulation that will protect your home against weather and noise. Unless the windows are already like this, it is unlikely that the condo or co-op board will allow you to install your own.

• Ceiling Height: Consider the cubic footage of the property.

You want to look for high ceilings that increase the openness of a room.

Of course, you don’t want to go too high. Above 14 feet will get you diminished marginal returns.

• Storage: If you’re a woman, you will understand this one. We need

lots of closets and additional storage room to fit all of our clothes, shoes, jackets, hats, purses, etc. However, lucky for you, your potential home’s existing closet square footage will not limit you from putting in more storage space. Custom closet companies can create any kind of storage

Top Agent Magazine

19

space you desire. You will have to, however, make sure that your new home does have an area that you can turn into this storage space.

• In-Unit Laundry: In-unit laundry has become necessary for

any luxury home or apartment. Do you really want to have to trek down flights of stairs to use the basement laundry? If you still consider it wasted space, you can convert it into more closet space.

• The Gym: Having a fitness area nearby is an amenity that is especially

important, particularly in winter when you don’t feel like walking to the gym a few blocks down.

One thing to consider is the Do you really want of the gym in relation to have to trek down size to the size of the building in flights of stairs? light of common area fees.

• Move-In Ready: I’d advise against buying time-consuming and

frustrating fixer-uppers no matter how much you want to add custom kitchens, finishes, fixtures, and other characteristics. Choose a property that already has all of these amenities taken care of. These properties have already had the same designers you would hire fashion the house at a fraction of the cost you would pay to have them do it after you move in. In this light, it is worthwhile to pay a little extra for the move-in ready home.

• Reputation: Pay attention to the reputation of the building. A

property that has a good reputation tends to retain its value. You can easily find this out online on posts, and established locals are likely to have an opinion.

If you want to buy luxury property that is really worth it’s price, then I would suggest adding these points to your list of things your new home must have.

If you want to get a high quality home that is a true luxury, you’ll want to watch out for these aspects as well as the location. Some properties might claim to be luxury based on their location, but when compared against this list, they don’t make the cut. So, don’t be fooled by imposters, and make sure you find a true high-end property.

20

Top Agent Magazine

LORI WILLIS Top Agent Magazine

21

LORI WILLIS

Throughout her life, Lori Willis has always been drawn to real estate. Coming of age, she had an opportunity to learn the business from her father, who served as a leading agent on the Eastern Shore since 1944. Later, Lori would pursue a life in investment banking, but over time found herself drawn back to the family business. Inspired, she decided to switch tracks, applying her foundations as a financial advisor and entrepreneur to launch her own career as an agent in 2006.

She hasn’t looked back since.

Today, Lori is an agent with Long & Foster Real Estate, powered by Christie’s International Real Estate, where she assists clients from Annapolis, Maryland, to the beaches of Delaware. Licensed to serve in both states, she has combined her elite business acumen 22

with her comprehensive market knowledge to assist buyers and sellers of all kinds.

When listing a home, Lori is hands-on with her clients each step of the way. She believes creating an individualized plan to prepare the house for the market is critically important.

Once this is perfected, she shares a highly targeted digital and social media campaign.

In the meantime, she leverages proven outlets like print campaigns and outreach to the surrounding neighborhoods—all to give her clients an added advantage. But elsewhere, Lori is just as devoted to her buyers, carefully guiding them to the right investment for their best interests. For her, the transaction is never finished, as she keeps in touch long after the closing to ensure her clients are satisfied in their new homes.

Top Agent Magazine

Over the years, Lori has earned a tremendous reputation throughout the region, with the vast majority of her volume coming from repeat clients and referrals. Having made the Gold Team at Long & Foster Real Estate in each of the past three years, she is most fulfilled by the ways in which her career has allowed her to leave an indelible mark on her community. “In real estate, I am so fortunate to have met so many amazing people,” she says. “I believe in treating my clients like family throughout the process and helping them fully integrate into our community. In fact, I’ve become so close with them that some have attended our Thanksgiving dinner.”

Outside of real estate, Lori is the principal of another thriving business which she has owned for 22 years. An avid equestrian, dressage is her passion and any time she has with her horses is a treasure. When she’s not with clients, she can be found tending to her own horse farm or boating with her husband on the Chesapeake Bay—enjoying all Maryland has to offer.

Going forward, Lori has strong plans for the future of her business. As her volume maintains its steady growth, she intends on expanding her client base while scaling the model of boutique service that has truly set her apart. “I’m a protector by nature,” she says. “More than anything, I love coaching and guiding my clients through their transactions. After all, whether a client is buying or selling, these are among the largest decisions they will ever make. As such, I try to seamlessly navigate the process and protect my people—from start to finish.”

Top Agent Magazine

To learn more about Lori Willis please call (410) 708-1277, email lawillis@lnf.com, or visit loriwillisproperties.com www.

23

How to Get the Biggest Recharge

Out of Your Lunch Hour When things get busy, it’s typical to find a grab-and-go lunch and keep plugging away on the tasks at hand. While some days demand this kind of hustle, your lunch hour can be a valuable window in which to recharge and set the tone for the latter half of your day. In fact, taking a mindful break at midday can create 24

mental space for extended productivity and provide the morale boost necessary to take on a new task for the afternoon.

But how do you maximize that hourlong reprieve amidst a busy schedule?

Here are a few ideas for inspiration, no matter what your tastes or preferred habits may be.

Top Agent Magazine ®

Top Agent Magazine

Taking a mindful break at midday can create mental space for extended productivity and provide the morale boost necessary to take on a new task for the afternoon.

GET MOVING Just ten minutes of light exercise can get your blood pumping and your energy renewed.

Step outside and take a brisk walk around the block, or walk to your favorite sandwich shop instead of hopping in your car. Find ways to incorporate light exercise into your lunch hour routine and you’ll not only enjoy a chance to stretch your legs and get your eyes off of screens, but you’ll also reap the health and mood benefits of endorphins. Even extended stretching or mild calisthenics can provide rejuvenating relief in short order.

Top Agent Magazine

PLAY CATCH UP Sometimes catching up with an old friend or family member can brighten your day and give you a morale-boosting outlet beyond the office. During your next lunch hour, why not combine a jaunt around the block with a call to catch up with your sibling or college buddy? Shifting your focus from work and centering instead on a comforting interpersonal relationship can really boost your mood and reinforce your personal values.

Top Agent Magazine ®

25

CHANGE YOUR TUNE

SOAK UP THE SUN If you’re tempted to eat your lunch at your desk while staring into the same computer screen that you’ve been working on for hours—think again. Sure, a busy schedule sometimes means making that sacrifice, but when your schedule and weather permits, try to take your lunch outside and disconnect from your office setting. Soak up the sun, feel the breeze, and lift your gaze to the horizon instead of toward your phone or computer screen. The mood-boosting benefits of time spent recharging outside are well-documented, and a change of scenery can give you the boost you need to power through your afternoon to-do list.

26

Use your lunch hour to treat your senses. As you eat or get active, try queuing up your favorite music or the latest episode of your favorite podcast. If you focus on the same tasks and stimuli for too long, your brain will fatigue and your focus will erode steadily over time. Shift gears and treat your mind to some music or stimulation outside of your daily tasks. You’ll help yourself relax, recharge, and create a natural transition point for your ensuing afternoon workflow.

Your lunch hour isn’t just about being purely functional. If you want to maintain a steady rate of productivity and leave the office satisfied by the progress of your day—use your lunch hour wisely. As important as it is to nourish your body, also consider nourishing your mind. No matter what your chosen outlet may be, don’t overlook the power of a well-spent lunch hour and the positive benefits that are sure to follow.

Top Agent Magazine ®

Top Agent Magazine

LAURA CARNEY Laura Carney began her journey in real estate in 1988, and she is still as passionate about her clients and the area she serves as when she started. Born and raised in Easton, Maryland, Laura has always harbored a love for the Eastern Shore. She gained real estate experience in the competitive market of Washington, DC, which provided her with invaluable experience that she has brought to bear with her career in Talbot County. Dedicated, honest, ethical, and driven, Laura has cultivated a stellar reputation for her ability to provide personalized service to each of her clients.

property; getting them what they want is extremely rewarding.”

Leveraging the stellar marketing resources available through TTR Sotheby’s, Laura knows how to make every listing look its best. Pairing professional staging services with gorgeous photography and cutting-edge digital strategies, Laura’s listings stand out. “I believe in not putting a listing out there until it’s ready,” Laura says. “Paying attention to the details really pays off for my clients.”

Laura and her family live in Easton and are very involved in the community. She served as the President of the Board of Directors for Talbot Humane for many years, co-chaired the Maryland House and Garden Pilgrimage (Talbot County tour), and is a member of the Talbot County Garden Club, Talbot Country Club, and Miles River Yacht Club. She also enjoys photography, travel, golf, and boating.

Now a Vice President with TTR Sotheby’s International Realty, Laura helps both buyers and sellers achieve their real estate goals. “I moved to TTR Sotheby’s because of their impeccable reputation, global presence and recognition, and top-notch marketing team,” Laura says.

“I am energized by the professional community at Sotheby’s. Here, I feel that I can offer my clients the best. I admire the brand, and I love the people.” Laura sells mostly waterfront homes, and she adores nothing more than helping newcomers discover the beauty and opportunities the Eastern Shore has to offer. Having witnessed great change and growth over the years, she feels it’s important to share the history of the area with clients.

Proud of what she has built, Laura plans to continue with the practices that have led to her enormous success. “I’m incredibly grateful to have a job which gives me the opportunity to meet so many amazing people,” Laura says. “It’s an absolute gift.”

With her extensive knowledge, personal approach, and genuine passion, it is no surprise that Laura’s repeat client and referral rate stands above 60%, a testament to the top-tier customer care she provides. “For me, it’s not about the transaction,” Laura says. “I’m the first to say to a client that a property isn’t the best fit for what they’ve expressed they’re looking for. It comes down to honesty, good communication, and trust. I love showing people the area and touring them around, especially by boat, and I take my time with each of my clients. They call me for advice beyond real estate; I’m there after closing, and many clients become friends. It’s a very emotional process, whether clients are buying or selling. The best is when my clients are excited about a

For more about Laura Carney, call 410-310-3307, email lcarney@ttrsir.com or laura.carney@sothebysrealty.com, or visit her website here. www.sothebysrealty.com/eng/associate/180-a-df201210094210858982/laura-carney

Top Agent Magazine

Top Agent Magazine ®

27 Copyright Top Agent Magazine

28

Top Agent Magazine