Is Branding the Way to Take Your Business to the Next Level?

Despite the importance of finding a Realtor® that is the best person to serve their needs, a lot of people only end up interviewing one Realtor® when they’re thinking about buying or selling a home. A lot of times people make that decision based on a referral, but why not do everything you can to be the name they think of when they make the decision to hire a real estate professional outside of referrals? Especially if you’re starting out and haven’t built up any repeat and referral business yet.

When you want to make your name synonymous with real estate transaction success, you might want to consider branding yourself. Personal branding, long a staple of Corporate America, is also an invaluable tool for those in the real estate industry as well. Understanding branding and being consistent about it, is one way to insure you’ll have a successful and long-lasting business. It’s up to you to make consumers think that their success in real estate is dependent on finding the perfect agent—YOU.

SO WHAT EXACTLY IS BRANDING?

Branding is a long term marketing strategy that builds your carefully crafted image over time through consistent repetition. A common misperception about branding is that it’s is the same thing as marketing. While the two go hand and hand in many ways, branding is specifically about creating and reinforcing the perception of not only who you are as a person, but what your business values are, and getting that out to the world in a consistent way

Everything from your logo, to your website to your social media presence, should all line up and reinforce your brand. It’s that repetitiveness that will hammer home the perception you are trying to create. Your brand informs your marketing, while your marketing strengthens your brand. Of course then you have to do is make sure your service lives up to what you’re selling. Getting them in the door is one thing, but you’re in it for lifetime customers and referrals. Every brand is strengthened when it is built on a foundation of integrity and trust.

Creating A Brand

Although it might take time and money upfront to get it right, branding is almost guaranteed to pay off in the long run. But branding is more than just having a graphic designer come in and make a logo. Consider branding more of a promise to your clients and potential clients, succinctly stating the value and expertise working with you will afford them. There are clear, tried and true methods to creating your branding. Because you have to go all in on the way you want to brand yourself, it’s important to evaluate fully before you make the leap.

This all starts with an honest assessment of your business and where you want it to go, including how much time and money you’re willing to invest to get there. After that you may want to add focusing on a niche market to your branding. Regardless of whether or not you have a niche, another important part of branding is coming up with a memorable tagline that sells your brand or niche. All of your graphics, picture and information, should be consistent across all social media platforms, marketing materials, advertising and websites.

If you are interested in branding yourself, there are numerous books on the subject that will give you an in-depth tutorial on the process and the steps you need to take. But what it basically all comes down to is commitment. Find a brand that is true to you, one that you can commit to performing and then back it up by not only meeting, but exceeding what you promised.

If done right, soon you’ll become an in-demand agent whose name is synonymous with success!

In the world of law, few can claim to have navigated the tides of change quite like Michael Freeman. His remarkable journey began nearly half a century ago, cutting his teeth in probate and litigation before expanding his expertise to real estate and corporate law. With the guidance of mentors at every stage of his career, Michael eventually struck out on his own and has never looked back. Over the past 20 years, real estate law has become his primary focus. With his wife by his side working as a paralegal, they are able to assist a large number of clients. “My wife is a lawyer under the British system, so she is very familiar with all the terminology and regulations as many of the laws are similar.” Their dedication to customer service, combined with the loyalty of REALTORS® who consistently refer clients to them, has made Michael’s practice a force to be reckoned with in the world of real estate law.

Michael’s commitment to putting his clients first is what sets him apart from other lawyers in the field. This approach has earned him not only the appreciation of clients but also the respect of agents, who recognize the value of prioritizing their clients’ best interests over their own commissions. Instead of focusing on marketing or maintaining a strong online presence, Michael dedicates his time and energy to delivering exceptional service to those he serves. Michael’s practice primarily revolves around residential real estate, with a specialization in purchases and sales. This focus has allowed him to build lasting relationships with clients, who often become friends, enjoying dinners or baseball games together – a testament to the strong bonds Michael forms.

After working with Michael, clients love to tell others about their time together. One agent said, “The

Michael Freeman law firm is absolutely fantastic! They have extensive knowledge of the short sale process. I have closed a number of short sales with them and it was a seamless process. I would recommend them highly!” A buyer/seller wrote, “I had the privilege of using the services of Michael both in the buying and selling of my home. He has a veritable sea of experience in real estate legal matters. He clarified everything to me and made me comfortable with the volume of paperwork involved in the real estate transactions. Every time I needed help he was available to attend to my matters. I highly recommend him and his team!”

When Michael isn’t working, he loves reading, collecting albums, and traveling. He’s also planning for the future, which includes staying on his current path and possibly growing. As the years go by, his passion for what he does remains as strong as ever. Michael is eager to help more people with their law needs and keep making a difference in the lives of others.