ILLINOIS 11-1-21

ILLINOIS EDITION

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WAYS TO MAKE YOUR WORKSPACE WORK FOR YOU

FEATURED AGENTS

DESSI YORDANOVA CAROLINE MOELLERING FRAN DUGO VERONICA M. GOODRICH

BUSINESS GROWTH HACK: ABSORB YOUR CLIENTS' STRESS! How to Answer the Inevitable Question:

DAILY HABITS THAT WILL INCREASE YOUR METAL STRENGTH

WHY SHOULD I CHOOSE YOU?

COVER STORY

DARLENE NOSAL

ILLINOIS EDITION

DESSI YORDANOVA CAROLINE MOELLERING

A broker with Keller Williams Infinity, Top Agent Darlene Nosal Caroline Moellering is a Luxury Real serves clients throughout Estate and Broker at @properties Lincoln Naperville, Illinois Park cities, office in Chicago. She is a the surrounding deeply knowledgeable prospecializingdedicated, in new construction. fessional who consistently places the

Known for her enthusiasm and dedicain a lot of local events Caroline and charities. studied art histor and is fascinated by archite tion, Dessi Yordanova goes 7 out of her Thankfully, we’re now slowly 16 18 a fan of the going late architect M way to ensure the best outcome for her back to normal life and areRohe, ablewho to was go out director of t clients. “I had an office job at an engiand do things again. Every year,Bauhaus one of school German before is emigrating neering company, but I always wanted to needs of her clients ahead in every transthe things we do as a company, we col-to the U action. Possessing a comprehensive where he designed a number do something to help people outside of understanding of the current real estate lect diapers and donate them.

This year, including the famous Seagra the corporate world. That’s how I got into market and Chicago’s world-renowned my manager found out that a church that in New York. As Director of at the Illinois Institute of Te real estate.” In the business for six years, architecture, Caroline has proven herwas collecting baby supplies had them to be an honest and outstanding designed multiple mod she serves buyers and sellers throughout self stolen. We reached out toalso them, and we advocate for her many grateful buyers ings in the Chicago area, i Chicago, Illinois. were able to donate our supplies instead.” and sellers. one in which Caroline res DARLENE NOSAL DESSI VERONICA YORDANOVA M. CAROLINE MOELLERING FRAN DUGO GOODRICH also a board member of the Caroline found success immediately, Rohe Society, and she enga NICK VLASIDIS For Dessi, the end of theExposed transaction does Last year cusDessiphilanthropic completed 29 the transacto real estate from a young age, inspection so they could like based on the impeccable, go-above-and-beyond work inliterally areasfeel of architec tegrity. Honesty.

Professionalism. array of online sites, including the she’s rec- already not signify the end of her work.

She contions, and this year passed service she provides. Selling a large22 swath of they the were toricthere.” preservation.

21 Veronica M. Goodrich tomer knew she would ran Dugo opened Your Choice ognized realshe estate sites Chicagoland market – where hasthat spent her like entire Zillow eventually her way into the industinues to stay in close contact withmake clients number.

Going and forward, she plans ate Services in 2002, she madetry. She obtained her license Realtor.com and claim the social media adult life – started Caroline can currently that much of platforms The future looksestate even brighter for Carolin and Working in real hashelp allowed and remains a trusted resource for them. her considerable business is based upon to referrals continue working diligently to from on continuing to grow her already-exce lues the cornerstones of a busi-out as a part-time agent while working likeat Facebook, LinkedIn, Instagram Veronica the and autonomy to have a wonder“I’m always available to help my clients past as well as current clients their real estate dreams. clients, and a solid vote achieve of con- ness, and to continue to build a team to perfect opportufullyFran balanced life. “I have a special needs ough which she was determinedanother company. The fidence Twitter.

As the owner-broker, keeps in her abilities and commitment to exceptional growth.

Abovetoall, however, remains and make sure that they are happy with mywhen service.

She’s also hoping to startdaughter a team order reach her place atinhome.

She’s supermore self-suffir a superior customer experience.nity for a transition cameclient her finger on the pulse of every transaccare. objective: to keep providing her many cli After closing, I help them file for homeowner exemp- and people. “I’ve been thinking about growing a team, but of employment filed for bankruptcy, cient now, but when she was younger top-of-the-line otten my license and spent 2 years tion, assisting and training her agents as customer service that ithas tion or help them add any that they want intothe make I work withfor theme right she exemption was let go. That’s whenmight Veronica was important to bepeople. able to make Caroline began her Ijourney worldsure of realthat estate onymous with her name. dustry working for a couple of thedecided to take the lemons needed, andalways ensuring that both her buyers she was given my own schedule so that I could have the over ten years ago.

“I had wanted to try real be entitled to on their property taxes. I’m always fol- I am interested in working with agents that have the mpanies, where I felt clients wereand make lemonade byestate,” and sellers arewere getting thepeople maximum value she recalls, “but there so many going into real flexibility to take her to therapy lowing up with them during that first yeararound afterme they samemevision asme meI’dand who will take the same greatand to discouraging by telling have to a lot of unnecessary fees. I wantedestate fulltime. out of their investment.

Nor does her relaShe is now the owner doctors’ appointments.

Being a real estate FRAN M.clients.

GOODRICH buy to make sure that they receive allDUGO theofwork benefits ofandVERONICA care ofFor our I love job soallowed much;meittonever nights weekends. a while, I listened to my and broker-in-charge The Goodrich agent has truly be able to ate those, and offer a more personalized service tionship with her clients end when the transaction is them.trusted I’m very much a salesperson Igoing had worked in homeownership. I’m also happy toKeller provide feels like I’m–work to work.

I’m grateful to meet all Group, part of Williams Success brokerage. around her needs.” ery client was treated like family.” over.

Fran stays through emails and texts, proadvertising sales –in buttouch when I had my children I stayed contractors for their updates. If they have any kind of these wonderful people and help them achieve their home information for a few years until my youngest kin-and making viding on the currententered market CONTENTS Veronica believes in always being authentic, and her Going forward, problems, they know they can call me.” dergarten. Then, I decided dreams and goals.” to pursue my dream and got Veronica plans to continue growing years later she manages a team that represents herselfand available for anything they might need. clients trust her knowledge industry experience. her business and providing her buyers and sellers my real estate license.” rom the northernmost tip of Illinois all the She takes pride in her ability to listen to the19) needs of with anTO unparalleled level of service.

“Right now, I’m 4) believes BUSINESS GROWTH HOW ANSWER THE Dessi goodsingle marketing is all Fran in Caroline thehas details, isa aresource consummate for her clients and continues to bealways them stillevery a sololisting, agent, my volume is starting to get bigwn to Joliet, ensuring thatthat every person beenfora marketer strong supporter of herbutcommuthat’s why sheABSORB utilizes after professional to custom-tailored HACK: YOUR QUESTION: WHY a“Irobust strategy.

“I is using over. have a lot ofGolden repeatmarketing ger than I can possibly handle by myself, so I’m in the the same close attention regardless ofthe thetransaction size photographers nity.

She started theINEVITABLE Bridge Home Foundation used to work for the Leo Burnett advertising comshowcase her properties.

“First I stage the home as and referral business, and I would say it boils down to beginning phases of starting to look for a transaction CLIENTS' STRESS! SHOULD I CHOOSE YOU? nsaction. That practice has been well received to pany,” help homeless or families says Caroline,families “and it taught me how toon putthe brink of great service and my easygoing personality.

I’m very coordinator.” it’s very important to prepare everything before the For more about Caroline Moe together a media package. marketing ommunities she serves, and Fran’s company losing their homes withI take food or giftsvery forseritheir children openI with mylike clients.

Ido don’t hide anything from them photographer gets there. also to ‘coming please call 312-320-9550 or ously and I think a lot of my success is because I’m 14) 3 WAYS TO MAKE 23) DAILY HABITS ered a repeat client and referralorbusiness of something at Christmas. is also in theOutside process of applying for try to sell them that isn’tShe right them. of work, Veronica serves as a Girl Scout troop carolinemoellering@atpropert willing to invest in my for business.” soon’ campaigns and send my listing to other agents. rcent. She began layingWORKSPACE the tracksI for that sucgovernment grants to purchaseWILL buildings tooldest help daughter. people In her spare time, she establish relationships and we frequently become leader forINCREASE her YOUR THAT I makethrough sure toher highlight the area around thetransaction.” property, friends at the end of who the loves playasgolf, ski, andthe work out. m the beginning tireless work ethic can’t afford rent right now, as to well to assist Copyright Top Age WORK FOR YOU YOUR METAL STRENGTH so potential buyers can see everything.

I want them lingness to go above and beyond for the people many seniors looking for housing.

Keeping in touch with past clients is an important part to have the necessary information about the neighbors. of Veronica’s success.

“I like to send thoughtful hood, because a lot of people |are moving fromshe’s out of them When Fran is very family oriented, Phone 310-734-1440 Fax 310-734-1440 gifts and keep up with their lives. Ifnot theyworking, have a newstate, and they might not know the area or what the e truly putting your heart and soul yourthem and dearly loves spending born,into I’ll send a small care package to let them time with her children and mag@topagentmagazine.com | www.topagentmagazine.com For more about Dessi Yordanova to offer.” know to I’massist thinking about them. Pre-Covid, I would en you’re community necessarily has going to have grandchildren.

She also does a lot of landscaping on invite them over summer barbecues.”

No portion this issue just may be reproduced anyhome manner whatsoever withoutFran prioremail consent of the publisher.

Top Agent Magazine n many different waysofbeyond listing or toinmy her yard.forGoing forward, wantsdyordanova@starckre.com, to grow her office, is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of published materials, Top dyordanova.starckre.com, visit Outside of work, Dessi is passionate about commuhouse for them. I do whatever work is needed which will enable her to spend more time developing the Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors.

Veronica is serious about her marketing tactics and nity involvement.

“Before the pandemic resources I participated or call (773) 791–3257 their stress and make that transaction succeed. and capabilities of the Golden Bridge Home To subscribe or change address, send inquiry mag@topagentmagazine.com. always ensures that toclients feel involved. “The paned the lawyersPublished and theinlenders. helping even more families. the U.S. When demicthe hasmarchanged Foundation, how we marketthus listings, so I’ve d in 2008 and so incorporated a lot more video content into my marCopyright Agent M. Magazine To learn more aboutTop Veronica Goodrich keting solutions. Recently I sold two homes with ople were2 underTop Agent Magazine email veronica.goodrich@yahoo.com, both buyers not even stepping foot onto the propaught myself how visit vgoodrich.kw.com, or call (847) 502–9123 erty. I would FaceTime my clients during the home ort sales to help Great teachers and great Realtors have at least one thing in common, they recognize that no two people are the same. That insight has been one of the keys to Darlene Nosal’s success. “Every client has a different idea of what they like, different needs,” she explains. “When I meet with someone, I ask lots of questions, I put myself in that particular buyer’s or seller’s shoes, and I make sure I’m the answer to what they need.”

Darlene has the unique ability to see an underutilized property for its true potential. She also takes great pride in ensuring that every effort is made to achieve her clients’ goals and expectations. Darlene brings a lot of experience to that endeavor.

She’s been in the real estate market 25 years, the first 8 spent with Miglin-Beitler Developments where she worked as an Administrative Assistant.

Lee Miglin and J. Paul Beitler, two incredibly successful commercial real estate brokers, mentored her as she grew with the company. She was part of the team that helped grow the company from10 to 110 corporate employees in Development/Property Management/Leasing/Marketing. In 1998, she received her own license and began working with investors on new developments. During that time she also gained experience with rehabbing and construction of single-family homes, building several from the ground up. That work experience gave her a deeper understanding of the real estate industry far beyond that of most other agents.

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Business Growth Hack: Absorb Your Clients’ Stress!

Your business coach or a CRM software sales rep has probably described a number of products or services to help you grow your business. But sometimes the easiest way to increase the deals you’re closing is to simply be present for your clients. In doing so, you’ll find have the power to decrease the stress they feel. And when you decrease their stress, you increase your value to them, leading to new referrals and organic growth.

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You may be thinking, “I have enough stress; how can I find the emotional bandwidth for other people’s stress?” But consider this: As their day-to-day point of contact in this life decision, you are already a strong presence in your client’s lives. Why not allow yourself to be the only seemingly calm part of this process? By asking them what’s on their mind, by truly listening, by showing that you truly understand and even by rolling up

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your sleeves to relieve some of their grunt work, you’ll prove yourself invaluable.

Think of yourself as the equivalent of an anti-anxiety pill to your clients. All you have to do is form a few easy habits.

Laura and Raj, their agent and their loan officer soon came to learn that Laura’s 80-year-old mother may eventually move in with the family. This news not only helped the agent best meet Laura’s and Raj’s needs for a new home; it gave both the agent and the loan officer opportunities to go above and beyond for their clients. Their REALTOR® connected Laura with a senior services nonprofit near Laura’s mom’s current home that may be able to assist the family.

And their loan officer outlined various, detailed options to Laura and Raj make smart, long-term financial decisions.

Meanwhile, the agent and loan officer earned the trust of Laura and Raj, who felt less worried about the future.

Listen – really listen – with patience Behind every home purchase or sale is a person or a family with a uniquely complex set of needs, motivations, objectives and priorities. Asking the right questions and truly listening to the answers are the easiest ways to learn how to make clients’ lives easier. In doing so, you not only show that you’re interested in them as people, but you help yourself discover ways to surprise your clients with service.

Take “Laura and Raj,” for instance – a couple in their 30s who wanted a larger home because their family of five outgrew their first home. By patiently getting to know Top Agent Magazine

Empathize Don’t be afraid to describe your own personal experiences as a homebuyer or seller, explaining how you felt at the time; let your client know you “get” it. The agent who is willing to open up and let buyers and

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sellers know that they personally understand their needs and concerns will connect with clients quickly, break down barriers and help the process move smoothly.

Chayan Alavi, Broker/Owner of Alavi Agency in Long Beach, California, challenges himself and his team to ensure that every action of every day serves others. “If we can put ourselves in other people’s shoes with empathy, then we become stellar professionals and great human beings, too,” he says. “I like knowing that we remove the sales pitch from real estate and make it all about the customer.” Chayan and his team focus on customer advocacy and building trust. But they don’t take trust for granted.

Instead, they know trust must be earned and nurtured over time.

Roll up your sleeves “You can’t be afraid to do anything!” says Matthew Todd of d’aprile properties in the Chicago area. “People know there’s nothing I won’t do to get the job done.” He has 6

mowed clients’ lawns, walked dogs and personally cleaned someone’s 8,000-squarefoot, $2 million home for a showing one day after his seller left the house. Two days before another closing, Matthew’s client was unable to move large amounts of unneeded furniture out of the house he sold. No problem! Matthew joined or created five online garage sales; sold or gave away most of the client’s belongings and had the remainder hauled away before cleaning in time for the closing. “The first time I sit with a seller on listing presentation or the first day I take someone on a buyer’s tour, they know I’m ‘all-in.’”

Meanwhile, in the Cincinnati area, Aaron Denton of Summit Funding considers himself and his team members to be concierges for their borrowers. “We’re like personal assistants,” says Aaron. “People are happier when you remove the stress.” Included in their standard services are researching moving quotes; arranging and organizing movein day; scheduling utility transfers; assisting with children’s school registration paperwork; and even connecting buyers with local resources like daycares.

If “rolling up your sleeves” isn’t your strongest skill, then an easy alternative is to get to know professionals in your area who can do these tasks for you. In the end, remember that by listening with patience, empathizing, and being willing to go the extra mile, you have the power to remove the stress your clients would experience without your help.

When clients feel cared for, they remember the agents and partners who helped them.

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DARLENE NOSAL

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A broker with Keller Williams Infinity, Top Agent Darlene Nosal serves clients throughout Naperville, Illinois and the surrounding cities, specializing in new construction.

Great teachers and great Realtors have at least one thing in common, they recognize that no two people are the same. That insight has been one of the keys to Darlene Nosal’s success. “Every client has a different idea of what they like, different needs,” she explains. “When I meet with someone, I ask lots of questions, I put myself in that particular buyer’s or seller’s shoes, and I make sure I’m the answer to what they need.”

NICK VLASIDIS

8Copyright Top Agent Magazine

Darlene has the unique ability to see an underutilized property for its true potential. She also takes great pride in ensuring that every effort is made to achieve her clients’ goals and expectations. Darlene brings a lot of experience to that endeavor.

She’s been in the real estate market 25 years, the first 8 spent with Miglin-Beitler Developments where she worked as an Administrative Assistant.

Lee Miglin and J. Paul Beitler, two incredibly successful commercial real estate brokers, mentored her as she grew with the company. She was part of the team that helped grow the company from10 to 110 corporate employees in Development/Property Management/Leasing/Marketing. In 1998, she received her own license and began working with investors on new developments. During that time she also gained experience with rehabbing and construction of single-family homes, building several from the ground up. That work experience gave her a deeper understanding of the real estate industry far beyond that of most other agents.

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Now a broker with Keller Williams Infinity, Darlene serves clients throughout Naperville, Illinois and the surrounding cities, specializing in new construction. In the past six months she has closed nearly half of the Units in a $15 million new Townhome project. She’s also the listing agent for a $30 million dollar commercial office campus. Out of 1250 agents in the local Keller Williams offices, she’s the top 20%. Darlene’s dedication to customer service has rewarded her with an incredible repeat client and referral rate of 80%, an honor she never takes for granted.

“I love helping people achieve their goals, and I go about this work a little differently than others, simply because I’m often a dual agent for many of my clients.

I’m a firm believer in getting the buyer and seller in the same room together to negotiate a deal. I treat both sides equally, and it always seems to work.”

Darlene doesn’t follow the crowd when it comes to marketing either. While she uses social media and the dedicated real estate websites like everyone else, she believes the real marketing is done in person.

“Sometimes less is more. I believe in advertising a service and then getting in front of people and selling them from there.” She takes a unique approach to marketing a property. Most brokers simply post a lot of photos. Darlene has a minimal approach, posting the best marketing information and getting in front Top Agent Magazine

of the potential buyer, marketing in person. Pictures say a thousand words, but an in-person visit says much more.

When not working, Darlene loves to ride horses as a Hunter/Jumper training at Stanley Luke Farm in Countryside, IL with the finest trainers, Beth and Peter Kennedy. Stanley Luke farm has been a family owned business for years and does many competitions at Lamplight Equestrian Center in Wayne, Illinois placing many as 1st Place winners. Darlene is currently training to compete in early summer 2022. She is also a certified Therapeutic Riding Instructor and teaches the disabled how to ride. She volunteers at the Hanson Center in Burr Ridge, IL, one of the largest therapeutic riding centers in the state of Illinois.

The center is a premier credited facility by PATH International in Colorado. Going forward, Darlene is expanding her business and will have 2 – 3 person team by year end. She’s also getting her Broker’s license in Colorado and will begin marketing there in 2022.

Darlene has two daughters, Tory Nosal at age 26 as a Registered Nurse working on her Master’s Degree graduating in September 2021 with a Masters of Science in Nursing. Family Nurse Practitioner: Alexa Nosal, age 23 in college focused on becoming a teacher; works as a Nanny and a Server in the restaurant industry.

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2S406 Seneca, Wheaton, IL Priced at $2,495,000 Nothing but the finest touches are found in this one-of-a kind Patrick J. Murphy custom home situated on a large corner lot in Arrowhead! Gorgeous finishes can be found throughout the five levels of this amazing home--you must experience it all in person! Amazing chef’s kitchen with top-of-theline stainless appliances; custom knotty alder cabinetry and granite counter tops. Fabulous enclosed porch with gas grill and stone fireplace opens out to the stone patio with pergola and built-in fire pit--truly an entertainer’s dream! Luxury master suite with sitting area and fireplace, secret walk-in closet area and beautifully-appointed bath with dual shower head shower, deep soaking tub and his & hers vanities. Basement level features many areas for gathering, plus wet bar, huge workout room and lowest-level full-size sport court! Take the elevator to all levels of this home! Radiant heat, natural stone and hardwood flooring on main level, 1st and 2nd floor laundry, zoned HVAC, dog wash in 2-car garage, huge pantry area. All four 2nd level bedrooms have en-suite full baths; fifth level is a quiet study/retreat area! Extra storage throughout the home, plus outdoor built-in shed. Located in the highly-rated Wheaton School District 200 and situated close to downtown Wheaton’s vibrant dining and shopping areas. Experience this exquisite home in person to explore all of its fine features!

Cass Avenue Luxury Townhomes, Westmont, IL Priced from $450,000 - $550,000 Plus Upgrades From 1959 to 2623 sq. ft; 2 or 3 Bedroom New Construction! Great location! Near Hinsdale, Burr Ridge, Downers Grove, Countryside…..and very affordable. Walking distance to train, restaurant’s, grocery stores, parks and entertainment. Suburban living with some of the best amenities. This “Luxury” Townhome Subdivision consisting of 22 Unit’s can be your dream home for an exceptional price. Each Unit is customized by the buyer and the developer. It has been my expertise to help you with selections as an interior designer would from years of experience. Many Upgrade options, listening to what the buyer would like based on their budget. Some of the choices are from kitchen cabinet colors, quartz countertops, hardwood floors, Porcelain Plank tiles or Engineered Hardwood Planks. The Main and Upper Level has 9 ft ceilings and the lower level has 8 ft. ceilings. Each Unit is above grade as there is no basement. The End Unit Master Bedroom has a glam bathroom with walk-in shower and body sprays. Interior Unit’s have an Open Concept floor plan with East/West Exposure. The only way to see these beautiful Unit’s are by appointment so that we can work with you directly to customize your specific choices. So many options, too many to list. As your broker, I would love to meet and discuss. Until you actually view the Model’s and see the choices, you will be amazed at what you get; “Luxury Living” in a beautiful quaint subdivision.

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21 E. Huron, Suite 4501, Chicago, IL priced at $8,250,000 This smart and sophisticated 6,000 sq/ft Penthouse, sporting one of Chicago’s largest high-rise “Private” residential outdoor living space, totaling 2,500 sq/ ft, This Pinnacle of Chicago condominium provides spectacular 360-degree views of the brilliant Chicago city-scape. This one-of-a-kind premier residents is ideal for those seeking simplicity, the freedom to enjoy the outdoors, and appreciate the open Chicago skyline from the security of their own home. Perfect for those with a passion to entertain or for those who just wish to escape to a comfortable sanctuary. Whichever your flavor, know you are nestled within the Near North Side’s Cathedral District with close proximity to Rush Street eateries, Magnificent Mile, Lake Michigan, Lincoln Park Zoo and may other sought after family, entertainment, and cultural attractions. Newly remolded in 2014/2015 the Penthouse amenities include: a kitchen designed by internationally recognized firm: de Giulio Kitchen Design, three terraces (two North and South facing at 1,000 sq./ft., one East facing at 460 sq./ft.), One West facing 40 sq./ft. bedroom balcony South facing terrace is equipped with built-in Viking gas-grill and fire-track pit (for those cozy Chicago evenings) designed and renovated by Chicago Roof Top Deck.

First-Class entry with direct access to open (and securable) foyer via three private, (key only accessible elevators) leading into: Open East facing living room /wet-bar and flanked by den (North/East) and dining area (South/East) . In addition entry has direct open access to living quarters hallway (West) with efficient access to Kitchen, Family room, two large bedrooms (each with private bathrooms) and a Master Bedroom comprised of two spacious walk-in closets and Master Bath.

Master Bath is equipped with double sink, soaking tub, spacious (35 sq./ft.) steam shower. Interior flooring is comprised of Indonesian Rosewood and is consistent throughout the entire Penthouse with the exception of the foyer where you and your guests will be welcomed with tile flooring by Ann Sacks . Finally, Penthouse is equipped with a full AV system throughout, including outdoor South terrace.

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21 E. Huron, Suite 4501, Chicago, IL priced at $8,250,000

Contact Darlene Nosal at 815-671-6883 or email Darlenenosal@kw.com

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3 Ways to Make Your Workspace Work for You Productivity experts agree that a curated workspace positively impacts productivity and mood, but oftentimes we settle for bland desks and cubicles that lack personalized details or considerations for workflow. Why miss out on the opportunity to optimize your surroundings when it could brighten your day—and boost your performance? Keep in mind some of these tactics to make your workspace your own and reap the benefits along the way.

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DETERMINE YOUR WORKING STYLE AND DECORATE ACCORDINGLY For the creative set, a colorful and art-filled workspace can inspire fresh ideas and reduce stress. Likewise, casual yet aesthetically pleasing furniture, accessories, and décor set an inviting yet functional mood. A pop of color from an office tool—even something as basic as a stapler—can inject a sense of fun and modernism into your daily tasks. For the more analytical, right-brained worker, clean

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lines and zero clutter go a long way. A few well-chosen personal photos in tasteful, unassuming frames can provide a motivating connection to the world beyond the office, while accessories and supplies that are sleek, monochrome, and contemporary inspire a sense of calm efficiency.

BUILD A WORKSPACE WITH YOUR DAILY ROUTINE IN MIND If you find yourself spending hours on the phone per day, or assembling stacks of documents and brochures, or even coming and going from the office with frequency—there are simple adjustments you can make to your workspace that will save you time and energy. If you sit for long hours—responding to e-mails or making calls—try incorporating an ergonomic chair or keyboard wrist-pad to maximize comfort. If you spend a long time assembling presentation materials, then file organizers, trays, and easy-to-pull labels can shave valuable time off your efforts. Lastly, those who step out for frequent meetings can reduce the hassle of being on-the-go by making your space mindfully organized—a coatrack and a dish for your keys by the door, an auto-brew coffeemaker, or an easily edited whiteboard calendar can make jet-setting simpler.

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ADD EASY DETAILS THAT ENRICH YOUR WORKING EXPERIENCE While organization and décor can rally productivity and mood, there are also a few extra details you can introduce to your workspace to improve the quality of your working life.

Healthy, easy to grab-and-go snacks—think nuts, homemade trail mix, and fresh fruit— can keep your energy up without the sugar crush or guilt. If there’s a window nearby, a hard-to-kill plant like a philodendron or a fern not only cleanse the air around you, but also provide a welcome connection to the natural world. Being prepared in a pinch is another great way to make your workspace work for you: a spare tie, a tube of lip balm, hand sanitizer, or a box of Band-Aids can save you a trip to the store when an unexpected need arises.

While we take great pains to make our homes our sanctuaries—complete with the decorations, furniture, and food we favor—we often overlook our work areas, even though we spend a sizable portion of our week sitting at the same desk. Challenge yourself to add a few of these personalizing, productivity-boosting details to your work area and bring the comfort of home to your working life.

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DESSI YORDANOVA

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DESSI YORDANOVA Known for her enthusiasm and dedication, Dessi Yordanova goes out of her way to ensure the best outcome for her clients. “I had an office job at an engineering company, but I always wanted to do something to help people outside of the corporate world. That’s how I got into real estate.” In the business for six years, she serves buyers and sellers throughout Chicago, Illinois.

For Dessi, the end of the transaction does not signify the end of her work. She continues to stay in close contact with clients and remains a trusted resource for them.

“I’m always available to help my clients and make sure that they are happy with my service.

After closing, I help them file for homeowner exemption or help them add any exemption that they might be entitled to on their property taxes. I’m always following up with them during that first year after they buy to make sure that they receive all the benefits of homeownership. I’m also happy to provide trusted contractors for their updates. If they have any kind of problems, they know they can call me.”

Dessi believes that good marketing is all in the details, that’s why she utilizes professional photographers to showcase her properties. “First I stage the home as it’s very important to prepare everything before the photographer gets there. I also like to do ‘coming soon’ campaigns and send my listing to other agents.

I make sure to highlight the area around the property, so potential buyers can see everything. I want them to have the necessary information about the neighborhood, because a lot of people are moving from out of state, and they might not know the area or what the community has to offer.”

Outside of work, Dessi is passionate about community involvement. “Before the pandemic I participated Top Agent Magazine

in a lot of local events and charities.

Thankfully, we’re now slowly going back to normal life and are able to go out and do things again. Every year, one of the things we do as a company, is we collect diapers and donate them. This year, my manager found out that a church that was collecting baby supplies had them stolen. We reached out to them, and we were able to donate our supplies instead.”

Last year Dessi completed 29 transactions, and this year she’s already passed that number. Going forward, she plans to continue working diligently to help clients achieve their real estate dreams.

She’s also hoping to start a team in order to reach more people. “I’ve been thinking about growing a team, but I want to make sure that I work with the right people.

I am interested in working with agents that have the same vision as me and who will take the same great care of our clients. I love my job so much; it never feels like I’m going to work. I’m grateful to meet all these wonderful people and help them achieve their dreams and goals.”

For more about Dessi Yordanova email dyordanova@starckre.com, visit dyordanova.starckre.com, or call (773) 791–3257 https://

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CAROLINE MOELLERING Caroline Moellering is a Luxury Real Estate Broker at @properties Lincoln Park office in Chicago. She is a dedicated, deeply knowledgeable professional who consistently places the needs of her clients ahead in every transaction. Possessing a comprehensive understanding of the current real estate market and Chicago’s world-renowned architecture, Caroline has proven herself to be an honest and outstanding advocate for her many grateful buyers and sellers.

Caroline found success immediately, based on the impeccable, go-above-and-beyond customer service she provides. Selling a large swath of the Chicagoland market – where she has spent her entire adult life – Caroline can currently claim that much of her considerable business is based upon referrals from past as well as current clients, and a solid vote of confidence in her abilities and commitment to exceptional client care.

Caroline began her journey in the world of real estate over ten years ago. “I had always wanted to try real estate,” she recalls, “but there were so many people around me discouraging me by telling me I’d have to work nights and weekends. For a while, I listened to them. I’m very much a salesperson – I had worked in advertising sales – but when I had my children I stayed home for a few years until my youngest entered kindergarten. Then, I decided to pursue my dream and got my real estate license.”

Caroline is a consummate marketer for every listing, using a robust custom-tailored marketing strategy. “I used to work for the Leo Burnett advertising company,” says Caroline, “and it taught me how to put together a media package. I take marketing very seriously and I think a lot of my success is because I’m willing to invest in my business.”

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Caroline studied art history in college and is fascinated by architecture. She is a fan of the late architect Mies van der Rohe, who was director of the legendary German Bauhaus school (1919-1933) before emigrating to the United States, where he designed a number of buildings, including the famous Seagram’s Building in New York. As Director of Architecture at the Illinois Institute of Technology, he also designed multiple modernist buildings in the Chicago area, including the one in which Caroline resides. She is also a board member of the Mies van der Rohe Society, and she engages in other philanthropic work in the areas of architecture and historic preservation.

The future looks even brighter for Caroline, who plans on continuing to grow her already-exceptional business, and to continue to build a team to support that growth. Above all, however, remains her constant objective: to keep providing her many clients with the top-of-the-line customer service that has become synonymous with her name.

For more about Caroline Moellering, please call 312-320-9550 or email carolinemoellering@atproperties.com Copyright Top Top Agent Agent Magazine Magazine

How to Answer the Inevitable Question:

Why Should I Choose You? In some markets, a real estate agent is competing against thousands of other individuals and teams. There are only so many bells and whistles—so many buzz words you can throw at prospective clients. To a buyer or seller who has interviewed several other agents already, all of it begins to blend together and every realtor sounds as though they’re reading off the same script.

Your clients want to know why they should choose you. They want to know what makes you different. It’s highly likely they’ll even Top Agent Magazine

ask you this question directly in your initial interview, but as an agent, you might have a hard time coming up with a response that either you or your clients are truly satisfied with.

To answer your client’s why you must go back to your own why.

WHAT SKILLS DO YOU HAVE THAT OTHERS DON’T? Just because there are other agents in your area doesn’t mean those agents have the

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same skills that you do. We each bring our own backgrounds and experiences to the table. What comes naturally to you? Maybe it’s your negotiating skills or your ability to connect people that sets you apart from the rest.

WHAT PART OF THE BUSINESS DO YOU ENJOY THE MOST? There are skills and then there are passions.

In real estate, there’s so much to enjoy.

There’s the opportunity to match a family with the right home and the sense of safety and comfort that brings their loved ones.

There’s the ability to give someone a sense of financial security by advocating and negotiating on their behalf. And then there’s the houses and neighborhoods themselves— the architecture, history, and community.

WHAT ARE YOUR ACCOMPLISHMENTS? When you look at your client list and the portfolio of work that you’ve built over the years, what are you most proud of? Sure, there are financial rewards, but there are also other accomplishments that your prospective clients will likely be eager to hear about, such as happy client testimonials, a thriving referral business, volunteer and charity work, or even how you lift and support your own team.

Everyone needs money, but those other accomplishments and how you speak about them show your client what kind of person 20

you are and if that’s the type of person they want to work with.

WHAT ARE YOUR INTERESTS? Real estate might seem like your entire world at times, but you also have a life outside of work. Maybe you like music or traveling or being outdoors. The best part about being a realtor is that there are often ways you can thread these interests into your work, like hosting client functions and events.

WHAT DOES YOUR CLIENT CARE ABOUT THE MOST? Let’s face it, your clients likely care the most about only a few things: saving or making the most money, doing it as soon as possible, and making sure that doing so isn’t too stressful. Your response to your client’s question—why should I choose you?— should address these concerns.

Maybe you excel at creating systems that make the selling process efficient and profitable for your client. Or maybe you excel at providing a personalized experience for homebuyers.

Try out a few responses. You might even start with a template: My [skills or passions] helps me [provide this service] because I can [achieve my client’s goal].

Like most things in life, coming up with a compelling and concise response for why clients should hire you will take time and practice.

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FRAN DUGO Care. Integrity. Honesty. Professionalism.

When Fran Dugo opened Your Choice Real Estate Services in 2002, she made those values the cornerstones of a business through which she was determined to deliver a superior customer experience.

“I had gotten my license and spent 2 years in the industry working for a couple of the larger companies, where I felt clients were charged a lot of unnecessary fees. I wanted to eliminate those, and offer a more personalized service where every client was treated like family.”

Nineteen years later she manages a team that represents clients from the northernmost tip of Illinois all the way down to Joliet, ensuring that every single person is given the same close attention regardless of the size of the transaction. That practice has been well received by the communities she serves, and Fran’s company has garnered a repeat client and referral business of 80-90 percent. She began laying the tracks for that success from the beginning through her tireless work ethic and a willingness to go above and beyond for the people she serves.

array of online sites, including the recognized real estate sites like Zillow and Realtor.com and the social media platforms like Facebook, LinkedIn, Instagram and Twitter. As the owner-broker, Fran keeps her finger on the pulse of every transaction, assisting and training her agents as needed, and ensuring that both her buyers and sellers are getting the maximum value out of their investment. Nor does her relationship with her clients end when the transaction is over. Fran stays in touch through emails and texts, providing information on the current market and making herself available for anything they might need.

Fran has always been a strong supporter of her community. She started the Golden Bridge Home Foundation to help homeless families or families on the brink of losing their homes with food or gifts for their children at Christmas. She is also in the process of applying for government grants to purchase buildings to help people who can’t afford rent right now, as well as to assist the many seniors looking for housing.

When she’s not working, Fran is very family oriented, “If you’re truly putting your heart and soul into your and dearly loves spending time with her children and work, then you’re necessarily going to have to assist grandchildren. She also does a lot of landscaping on people in many different ways beyond just listing or her yard. Going forward, Fran wants to grow her office, finding a house for them. I do whatever work is needed which will enable her to spend more time developing the to reduce their stress and make that transaction succeed. resources and capabilities of the Golden Bridge Home I’ve helped the lawyers and the lenders. When the marFoundation, thus helping even more families. ket tanked in 2008 and so many people were underwater, I taught myself how to do short sales to help them avoid foreclosure.

I’m sincere when I tell you I’ll do whatever needs http://www.yourchoicehomes.com to be done.”

When it comes to her listings, Fran and her team market through a wide Top Agent Magazine

frandugo@comcast.net.

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VERONICA M. GOODRICH Exposed to real estate from a young age, Veronica M. Goodrich knew she would eventually make her way into the industry. She obtained her license and started out as a part-time agent while working at another company. The perfect opportunity for a transition came when her place of employment filed for bankruptcy, and she was let go. That’s when Veronica decided to take the lemons she was given and make lemonade by going into real estate fulltime. She is now the owner and broker-in-charge of The Goodrich Group, part of Keller Williams Success brokerage.

Veronica believes in always being authentic, and her clients trust her knowledge and industry experience.

She takes pride in her ability to listen to the needs of her clients and continues to be a resource for them after the transaction is over. “I have a lot of repeat and referral business, and I would say it boils down to great service and my easygoing personality. I’m very open with my clients. I don’t hide anything from them or try to sell them something that isn’t right for them.

I establish relationships and we frequently become friends at the end of the transaction.”

inspection so they could literally feel like they were there.”

Working in real estate has allowed Veronica the autonomy to have a wonderfully balanced life. “I have a special needs daughter at home. She’s super self-sufficient now, but when she was younger it was important for me to be able to make my own schedule so that I could have the flexibility to take her to therapy and to doctors’ appointments. Being a real estate agent has truly allowed me to be able to work around her needs.”

Going forward, Veronica plans to continue growing her business and providing her buyers and sellers with an unparalleled level of service. “Right now, I’m still a solo agent, but my volume is starting to get bigger than I can possibly handle by myself, so I’m in the beginning phases of starting to look for a transaction coordinator.”

Outside of work, Veronica serves as a Girl Scout troop leader for her oldest daughter. In her spare time, she loves to play golf, ski, and work out.

Keeping in touch with past clients is an important part of Veronica’s success. “I like to send them thoughtful gifts and keep up with their lives. If they have a newborn, I’ll send them a small care package to let them know I’m thinking about them. Pre-Covid, I would invite them over to my home for summer barbecues.”

Veronica is serious about her marketing tactics and always ensures that clients feel involved. “The pandemic has changed how we market listings, so I’ve incorporated a lot more video content into my marketing solutions. Recently I sold two homes with both buyers not even stepping foot onto the property. I would FaceTime my clients during the home 22

To learn more about Veronica M. Goodrich email veronica.goodrich@yahoo.com, visit vgoodrich.kw.com, or call (847) 502–9123 http://

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Daily Habits That Will Increase Your Mental Strength When it comes to building physical strength, the solutions are obvious, but keeping up your mental strength isn’t as easy as going to the gym. Although physical exercise does help clear your head and relieve stress, there are other things you can do daily that will help your mind be as strong and flexible as your body after a workout. Here’s just a few things you can do to help clear your head and make you more productive.

DON’T WASTE YOUR BRAIN POWER That might seem obvious, but think about how much mental energy you might use up worrying about negativity or things you have no control over. Instead of focusing on problems, focus on solutions. This actually take a lot of effort, we’re all conditioned to let worry paralyze us sometimes.

Try and catch yourself when you’re wasting time thinking about about past mistakes or current dilemmas you don’t have the power to stop. You really only have so much mental energy, and if you have kids and an especially stressful work situation, that might be even less than normal. Start treating your brain like the precious resource it is.

You don’t want to be running on empty when it really matters.

STEP OUTSIDE YOUR COMFORT ZONE A lot of mental energy can go to dealing with anxiety. One way to deal with that is by forcing yourself to try new things and take on new challenges, that you might normally avoid because they make you feel unsure or scared. Challenge yourself daily, even with small things.

This is definitely something that becomes easier with practice. Start small, and in no time you’ll be taking on things you never thought were possible.

The simple task of trying something new every day will have you feeling energized and put you on the path to self-growth.

BE SELF-AWARE Your emotions affect everything you do, even if they’re not at the surface. Recognizing and labeling them is key. A lot of the above exercises require self-reflection. It’s okay to have the emotions you have, understanding why and where those emotions come from allows you to focus on dealing with them rather than just wallowing in them.

Being self-aware is also about self-care. Know the things that help relax and rejuvenate you. That way you can handle everyday stresses and remain calm even during the most turbulent times.

BE MORE POSITIVE

BE WILLING TO LEARN

Eliminating negative thoughts is essential to increasing your mental strength. Carrying around negativity is like swimming with all of your clothes on. You might be okay at first, but eventually you’ll feel like you can barely stay afloat. Don’t drown in negativity, use positive thoughts as a lifesaver.

This doesn’t mean you should ignore things you need to improve, just approach them with solutions rather than beating yourself up. Constant monitoring of this is important since it’s really easy to slide back into negative thinking.

A lot of people are still hung up on the idea that learning is a boring and tedious process, but you aren’t in junior high anymore. You can find something you’re actually interested in and immerse yourself in it, which engages your mind like nothing else. Whether it’s learning a new technology that will improve your business or something that will make you a more well-rounded person, the learning process keeps you engaged and open to new ideas. A curiosity about the world and new things is something that all mentally strong people have in common.

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