ILLINOIS 7-26-21

ILLINOIS EDITION

HOW TO BUILD A TEAM THAT WILL WIN BIG NO MATTER ITS SIZE COVER STORY

CONNIE OLKER FEATURED AGENTS

DAN EIRINBERGKAWABATA VINCE DANTE & SANDY MUELLER HOW TO GET THE BIGGEST RECHARGE OUT OF YOUR LUNCH HOUR

COOPERATION, NOT COMPETITION,

CREATES MUTUAL SUCCESS FOR AGENTS

A STEP-BYSTEP GUIDE

TO CONVERTING INTERNET LEADS TO REAL LIFE SALES

ILLINOIS EDITION

DAN EIRINBERG-KAWABATA VINCE DANTE & SANDY MU

berg-Kawabata started working following of satisfied clients, an Whether they’re helping first-time espec 17 dad on GSA development proj-7 surprise that he21 gets 80% of his empty nesters, Sandy buye he federalhomebuyers government inor 2004. from repeat and referral custome Mueller and Vince and I w up around real estate, as his Dante provide each client withreal theestate same amount of care and ad worked as both Dan has been working inthe Chi d developers, and so his transi- CONNIE a long time, and he knows the dedication.

Focused on forming lasting they’ the industry was smooth.with Afterclients, extremely well. When it comes relationships their goal is to Sand OLKER as a GSAgive developer for and several ings, he is consistently ableneste to fin buyers sellers an unparalleled then got his broker’s license in by pricing each home correctly a experience and seamlessly guide them poten has been brokering in Chicago to current market trends while ad CONNIE OLKER DAN VINCE DANTE & throughout the process. i e. Dan serves primarily ontransaction the the listing and showing theIt’s hom EIRINBERG-KAWABATA SANDY MUELLER arebuyp de of Chicago - he has been recognized as a right people in order to generate plenty of stresa Sandy andAssociation Vince, affiliated with Baird & $7-10M in sales volume every year, ucer by the Chicago of Realtors, averages ugh his knowledge of the forces marketinand willWarner, joined 2018 and pride servein getting consistent results for his client CONTENTS o work hard for his clients, he has earned a clients throughout Chicagoland.

“My Whe n as an elite agent inTO thea BUILD area. his time, Dan loves spending time Vinc outdo 4) HOW 18)free COOPERATION, mom was veteranA REALTOR® Inwho TEAM THAT WILL WIN BIG COMPETITION, ingNOT and biking with his wife and kids, scuba div taught me a lot about the business, and I decided to Sandy is involved NO MATTER ITS SIZE CREATES MUTUAL s upbringing, Dan has a deep familiarity with playing his guitar.

He relishes the freshness a follow into her footsteps. When Vince first obtained his shows andnoher church, wh SUCCESS FOR e at large, and his knowledge of the real estate bility of his work andAGENTS signs of slowi license, I mentored him to until we quickly realized Prospectpu Li 14) HOW TO GET THE e of Chicago in particular is second none.

- he hopes to keepthat doing aMount lot of business, BIGGEST RECHARGE 22) A STEP-BY-STEP GUIDE we make a great and enjoy working together,” to surround he experience necessary to team offerOUT profound referral base even further,love and expanding his OF YOUR LUNCH HOUR TO CONVERTING INTERNET Sandy With high 70% other rate parts of repeat and Ifand Vince likes for to his clients, and explains. he is honest withahis opinof Chicago. you’re looking LEADS TO REAL LIFE SALES n advisingreferral them on business, their financial hard-working Realtor in Chicago, get in to thedecisions. pair creditest,their combined very important to setand clients’ expectations experience customer service Dan for Eirinberg-Kawabata their success. today!

Going forward, th etting into“Aside the nitty grittyour of knowledge, a contract,” Dan from I think a big part of why continue helping t Phonesomething, 310-734-1440 310-734-1440 hey really want I’ll| Fax do everything clients come back to us or refer us to their friends and service. “There’s | www.topagentmagazine.com wer to helpmag@topagentmagazine.com them accomplish it, but I’m not family the weinfocus the relationship looking forw No portion is issuefact may bethat reproduced any manneron whatsoever without prior consent ofand the publisher.we’re Top Agent Magazine offer my own pointof this of view.”

Dan emphasizes is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of published materials, Top transaction.

We don’t just hand them to Agentthe Magazine cannot be heldclients, responsible for opinions expressed or facts suppliedpapers by its authors. ncy whennot working with his and his To subscribe or change address, send inquiry to mag@topagentmagazine.com. sign, we’re committed to helping clients understand communicate information to them effectively Published in the U.S. m a valuable asset when that navigating tricky during this process,” every decision they’rea making n.

Vince says.

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ce that Dan provides to his clients is highly

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How to Build a Team That Will Win Big No Matter its Size In the real estate world building a team is a goal almost every agent strives towards achieving. Doing business with a team as opposed to solo has numerous advantages. With more agents handling clients as well as other employees specialized in areas such as marketing and administrative support there to assist you; you can greatly increase your business and sales.

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So, when creating a team, logic would tell us that the bigger it is, the better, right? Wrong. When it comes to real estate teams, size doesn’t matter so much as the players you bring onto that team to work with you. A team doesn’t have to be big to win big, and here are the secrets to building a team that wins big no matter its size.

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Hire the Right Team Members

Put Your Team Members in the Right Positions to Win

You’ve probably heard the saying, “you’re only as strong as you’re weakest link.” That idea holds true for any kind of team, including those in real estate. If you have weak members on your team, then it’s not possible to have a strong team. Drawing strong team members to your business is essential.

Finding strong team members is just one part of the equation. As the leader of your team, you now have to assess each member’s strengths and weaknesses and position them appropriately. You want the best player for each role playing that part and catering to their strengths. Choose your team member’s roles wisely, and place each individual in the position where their strengths can shine and they can best contribute to a win for the entire team. Every role is important to the team working smoothly and winning as a whole, so it is important to place each team member in the role most suited to his or her skills.

To better understand what kind of person would make a strong addition to your team, you need to ask yourself what skills and characteristics you want your team members to possess. The strongest members are often ones that share their leader’s values. When you share values with your teammates, you are all running along the same course towards the same goal as one. Your definition of a victory in this case is also your teammates’ definition of it. This helps strengthen even the smallest of numbers because you are all working together toward a common goal.

Another characteristic too look out for in potential team members is a positive attitude. You can teach someone the skills needed in real estate, but you can’t teach someone how to have a positive attitude.

Positive members tend to achieve more due to their optimistic nature, but more importantly, they spread that positive attitude to the rest of the team, which improves every members’ performance.

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Communicating Your Vision to Your Team

Your team members are the key ingredients to ultimate victory, but what recipe do you follow now to lead them to victory? That is what communication is for a winning team; the recipe you will use to

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help best utilize each team member and instruct them on how they need to work together to fulfill the recipe that will lead them to be a winning team. Your team members need to know the plan and you must give them the tools to successfully execute it.

It is up to the leader of a team to help your players see your vision and help them understand what a victory looks like. The goal may seem simple and obvious to you, but you must communicate it over and over again to your team members, so they understand it as well as you do. With different personalities coming together to form a unit, you are going to be dealing with numerous challenges such as competing agendas. You will find this on any team. You must keep the goal and at the forefront of your player’s minds in order to encourage them to put aside their own personal desires in order to come together as one cohesive, single-minded unit and push towards the team’s goal.

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Give Your Team Members the Tools to Help Them Perform at Their Best The final thing all great leaders do is equip their team members with the proper tools and training needed for them to succeed. You have to show them how they can each come together with their different strengths to work as a team towards one unified goal. This involves more than simple skills training, but also endurance, so they can last as a team and win even those matches that seem unending and impossible.

Think of all the challenges that they could possibly face ahead, and clear their path to victory by giving them the necessary training and tools they will need to get past any obstacle. As the leader, you must be prepared to continually communicate the team’s goal and your vision. Use that vision to motivate your team members throughout the journey towards victory.

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CONNIE OLKER

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After working in the corporate world for more than two decades, Connie Olker was ready for a change. “I just felt like there was something missing,” Connie says. “I’ve always had a flair for design, so when I found out that there was a path for home staging, I went for it.” She took the course and became a Professional Home Stager, quickly falling in love with the field. In the process of figuring out how to market herself, she decided 8Copyright Top Agent Magazine

to become a licensed REALTOR® as it could combine her creative side with her passion for business. She hasn’t looked back since and offers free staging to everyone who lists with her. “It’s the most fun thing I do during the process, I really love it.” By providing superior service to all she serves and going above and beyond expectations, Connie’s business is largely based on repeat clients and referrals.

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“I have a very strong work ethic, and I truly care about my buyers and sellers,” says Top Agent Connie Olker.

She serves Illinois’ Lake County and the surrounding regions.

“I have a very strong work ethic, and I truly care about my buyers and sellers,” she says.

Serving Illinois’ Lake County and surrounding regions, she does everything possible to make her clients happy. For her sellers, this means staging the home in a way that often results in multiple offers over the asking price. “I just staged a home that sold for close to $20,000 over asking price because it was so beautiful.” Meanwhile, her buyers Top Agent Magazine

receive guidance throughout the transaction, and Connie ensures no questions are left unanswered. “I have a proven process in place so that my buyers can get what they want and everyone walks away smiling.”

Whether she’s helping an investor, a firsttime home buyer, or a family selling their longtime home, Connie utilizes her experience, knowledge and negotiation skills to reach everyone’s goals.

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Whether she’s helping an investor, a first-time home buyer, or a family selling their longtime home, Connie utilizes her experience, knowledge and negotiation skills to reach everyone’s goals.

After the transactions, clients leave glowing reviews about their time together. One recently said, “My husband and I used Connie to both sell our first home and purchase a new one. She made the experience super easy and seamless with her knowledge and expertise.

She made staging our home to sell a breeze.

She made it fun, easy and spectacular! She Copyright Top Agent Magazine 10

was always there when we had a million questions. Connie even sold our home before even going on the market for well OVER ASKING PRICE. Not only was she very professional, we gained a lifetime friend and mentor. The entire experience from beginning to end was more than what we could ask for. Connie is your gal and you will be thrilled to hire her.”

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When Connie isn’t working, she’s giving back to the community through various causes, groups and events. She is on the Economic Development Committee in Lake Villa, as well as the Architectural Review Board. “I just gave a $500 scholarship to a deserving Top Agent Magazine

high schooler, and I’m also involved with my friend’s nonprofit organization called The Erica Gwen Foundation, which creates awareness and provides knowledge, resources and tools to prevent a similar tragedy.” During any free time, Connie can be found attending concerts, Copyright Top Agent Magazine 11

throwing parties, swimming, riding her bike, walking her dogs or hanging out with family.

work ethic from him, and I credit my English major mom for my proficient communication and writing skills.” Wherever Connie’s path leads, she will undoubtedly love every minute of it. “I just really enjoy what I do, I can’t imagine doing anything else.”

As she looks ahead, her sights are set on honing her craft and becoming more efficient. “My dad was a Navy Seal, so I learned my strong

For more information about Connie Olker, please call 847-456-7396, email colker@atproperties.com or visit her website at OlkerTheBroker.com www.

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How to Get the Biggest Recharge

Out of Your Lunch Hour When things get busy, it’s typical to find a grab-and-go lunch and keep plugging away on the tasks at hand. While some days demand this kind of hustle, your lunch hour can be a valuable window in which to recharge and set the tone for the latter half of your day. In fact, taking a mindful break at midday can create 14

mental space for extended productivity and provide the morale boost necessary to take on a new task for the afternoon.

But how do you maximize that hourlong reprieve amidst a busy schedule?

Here are a few ideas for inspiration, no matter what your tastes or preferred habits may be.

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Taking a mindful break at midday can create mental space for extended productivity and provide the morale boost necessary to take on a new task for the afternoon.

GET MOVING Just ten minutes of light exercise can get your blood pumping and your energy renewed.

Step outside and take a brisk walk around the block, or walk to your favorite sandwich shop instead of hopping in your car. Find ways to incorporate light exercise into your lunch hour routine and you’ll not only enjoy a chance to stretch your legs and get your eyes off of screens, but you’ll also reap the health and mood benefits of endorphins. Even extended stretching or mild calisthenics can provide rejuvenating relief in short order.

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PLAY CATCH UP Sometimes catching up with an old friend or family member can brighten your day and give you a morale-boosting outlet beyond the office. During your next lunch hour, why not combine a jaunt around the block with a call to catch up with your sibling or college buddy? Shifting your focus from work and centering instead on a comforting interpersonal relationship can really boost your mood and reinforce your personal values.

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CHANGE YOUR TUNE

SOAK UP THE SUN If you’re tempted to eat your lunch at your desk while staring into the same computer screen that you’ve been working on for hours—think again. Sure, a busy schedule sometimes means making that sacrifice, but when your schedule and weather permits, try to take your lunch outside and disconnect from your office setting. Soak up the sun, feel the breeze, and lift your gaze to the horizon instead of toward your phone or computer screen. The mood-boosting benefits of time spent recharging outside are well-documented, and a change of scenery can give you the boost you need to power through your afternoon to-do list.

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Use your lunch hour to treat your senses. As you eat or get active, try queuing up your favorite music or the latest episode of your favorite podcast. If you focus on the same tasks and stimuli for too long, your brain will fatigue and your focus will erode steadily over time. Shift gears and treat your mind to some music or stimulation outside of your daily tasks. You’ll help yourself relax, recharge, and create a natural transition point for your ensuing afternoon workflow.

Your lunch hour isn’t just about being purely functional. If you want to maintain a steady rate of productivity and leave the office satisfied by the progress of your day—use your lunch hour wisely. As important as it is to nourish your body, also consider nourishing your mind. No matter what your chosen outlet may be, don’t overlook the power of a well-spent lunch hour and the positive benefits that are sure to follow.

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DAN EIRINBERG-KAWABATA Dan Eirinberg-Kawabata started working with his dad on GSA development projects for the federal government in 2004.

Dan grew up around real estate, as his parents had worked as both real estate agents and developers, and so his transition into the industry was smooth. After working as a GSA developer for several years, he then got his broker’s license in 2011 and has been brokering in Chicago ever since. Dan serves primarily on the North Side of Chicago - he has been recognized as a Top Producer by the Chicago Association of Realtors, and through his knowledge of the market and willingness to work hard for his clients, he has earned a reputation as an elite agent in the area.

Due to his upbringing, Dan has a deep familiarity with real estate at large, and his knowledge of the real estate landscape of Chicago in particular is second to none.

He has the experience necessary to offer profound insight to his clients, and he is honest with his opinions when advising them on their financial decisions.

“I find it very important to set clients’ expectations prior to getting into the nitty gritty of a contract,” Dan says. “If they really want something, I’ll do everything in my power to help them accomplish it, but I’m not afraid to offer my own point of view.” Dan emphasizes transparency when working with his clients, and his ability to communicate information to them effectively makes him a valuable asset when navigating a tricky transaction.

The service that Dan provides to his clients is highly personalized, and he aims to offer a level of comfort that makes the transaction process as smooth as possible. He keeps himself available to field any question a client might have, and makes time in his routine to give each active client the individualized attention they need. “I try hard to make every client feel like they’re my only client,” Dan says. “My number one goal is to fight to protect their best interests while they’re under contract.” Dan’s personal approach has garnered him a Top Agent Magazine

following of satisfied clients, and it’s no surprise that he gets 80% of his business from repeat and referral customers.

Dan has been working in Chicago for a long time, and he knows the market extremely well. When it comes to listings, he is consistently able to find buyers by pricing each home correctly according to current market trends while advertising the listing and showing the home to the right people in order to generate plenty of buyers. Dan averages $7-10M in sales volume every year, and takes pride in getting consistent results for his clients.

In his free time, Dan loves spending time outdoors, hiking and biking with his wife and kids, scuba diving, and playing his guitar. He relishes the freshness and flexibility of his work and shows no signs of slowing down - he hopes to keep doing a lot of business, pushing his referral base even further, and expanding his reach to other parts of Chicago. If you’re looking for an honest, hard-working Realtor in Chicago, get in touch with Dan Eirinberg-Kawabata today!

You can contact Dan at (312) 919-5311 or at dkawabata@atproperties.com.

You can also visit his website at atproperties.com for more information www.

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Cooperation, Not Competition, Creates

Mutual Success for Agents When people get along during a business transaction, everyone comes out happier. And in a service industry like real estate, agents have the power deliver that happiness. By working cooperatively, sharing advice and helping each other help clients, agents not only enhance their own reputations, but that of real estate in general.

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“Bring everyone together” Matt Kobelski, with Credentials Real Estate Group in Massachusetts, points out that providing good service involves more people than the party you’re representing. “I’m not afraid to bring together all the parties in a deal and say, ‘OK, let’s figure out a solution that works best

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Teaming up with an agent from a different brokerage on a transaction is not as uncommon or complicated as it might seem

for everyone,” he explains. “My goal is to avoid being adversarial.” Real estate, he believes, should always be a field in which each person can win. “It’s about working toward a mutual goal, shaking hands, and walking away happy that a seller sold, a buyer bought and everyone got what they wanted.”

But Is it that simple? Most agents have experienced the ways conflicting personalities and tension during a transaction can heat up even the most cordial relations. In reality, however, it’s more productive to let down your guard and work with others as a team than it is to allow stress and competition to preside. South Florida REALTOR® and broker associate, Risë V. Siegrist, for instance, has zero interest in competing with other agents. “It’s more important to be professional and associate with competent, caring people,” she says. By serving others with a cooperative spirit, experienced agents like Risë set an excellent example for emerging real estate stars. Risë hopes to be a model for the next generation of agents, training people who may one day become part of her team.

Risë’s position on cooperation inspires more reasons for nurturing relationships with other agents. Over the decades, many agents change brokerages several times. Who knows if that agent across the table will one day work at the Top Agent Magazine

same brokerage you do? Perhaps you’ll even have an opportunity to partner on an exciting, future transaction. Good relations keep doors open to endless possibilities.

Co-listing cooperation Teaming up with an agent from a different brokerage on a transaction is not as uncommon or complicated as it might seem. In fact, some agents cleverly capitalize on their collective attributes, rather than competing against one another. South Carolina REALTOR® Kimberly Pannit is a perfect example of the universal benefits of co-listings. Although she has always been an independent agent, Kimberly works hard to form professional alliances that give her business the feel of a cooperative network across brokerages.

This cooperative approach may be nontraditional, but it benefits clients in unique ways. By working closely with agents at other brokerages, she shows how agents can improve client service while helping one another.

Kimberly’s cooperative approach began in her own neighborhood, where an agent friend from a different brokerage also lives. “Several years ago, I approached her because both of us were friends with our neighbors. I asked, ‘Why don’t we give our neighbors superior service and

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co-list together? We both love our area and are passionate about our jobs, the location and schools.’” She also didn’t want to make their mutual friends choose between them when they could work together. “I said, ‘Let’s give them amazing service together!’” With their brokers’ permission, two weeks later the agents co-listed their first home and put extra energy into ensuring uninterrupted client service.

Networking and “Co-opertition” When the ultimate goal is to match a client with the perfect home or create optimal terms of sale for a listings, networking with other agents can facilitate that ideal buyer-seller match.

Nashville REALTOR® and broker/owner Lisa Land embraced every opportunity to contribute meaningfully to the real estate industry and to her local market, even before building her own team. “Agents would frequently ask me for help or advice,” she says, noting that she shares, rather than guarding, the methods she uses to get through difficult or confusing transactions. “I was fortunate to have great mentors when I started in real estate, so I’m always

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willing to offer help, even to agents outside of The Luxe Collective.”

Meanwhile, on Cape Cod in Massachusetts, Janet Leigh Scott describes the climate between agents as relaxed and professional. “While the real estate market is highly competitive, we’re truly a ‘co-opertition’ market; agents work together and a have greater sense of community than you might experience in off-island brokerages,” Janet says. “If I have buyer coming into town, I’ll reach out to agents I’ve done transactions with to ask if they have anything coming up that might not be on the market yet.”

Even in hot, competitive L.A. real estate, independent agents such as Andrej Nagy of The Agency RE knows the importance of receiving and providing professional mentorship.

“My relationships with clients are extremely important,” he says. “But my relationships with agents on the other side of a deal are also important.” For REALTORS® like him, working smoothly with other agents is a privilege.

Doing so builds rewarding relationships while ensuring win-win transactions for everyone at the closing table.

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VINCE DANTE & SANDY MUELLER Whether they’re helping first-time homebuyers or empty nesters, Sandy Mueller and Vince Dante provide each client with the same amount of care and dedication. Focused on forming lasting relationships with clients, their goal is to give buyers and sellers an unparalleled experience and seamlessly guide them throughout the transaction process.

Sandy and Vince, affiliated with Baird & Warner, joined forces in 2018 and serve clients throughout Chicagoland. “My mom was a veteran REALTOR® who taught me a lot about the business, and I decided to follow into her footsteps. When Vince first obtained his license, I mentored him until we quickly realized that we make a great team and enjoy working together,” Sandy explains. With a high 70% rate of repeat and referral business, the pair credit their combined experience and customer service for their success.

“Aside from our knowledge, I think a big part of why clients come back to us or refer us to their friends and family is the fact that we focus on the relationship and not the transaction. We don’t just hand them papers to sign, we’re committed to helping clients understand every decision that they’re making during this process,” Vince says.

Marketing is crucial for Sandy and Vince, and it played an important role in their ability to complete 65 transactions during the COVID-19 pandemic. “In order to give a house the best chance of selling quickly and for top price, we do a lot of upfront work. First, we have a stager come in and make sure the house is clean and decluttered. Once it’s on the market, we’re exposing it through the different Internet avenues and social media.”

The pair’s passion for helping people is the driving force behind their hard work. “I really enjoy just being with people and walking them through the process, Top Agent Magazine

especially when they’re first-time home buyers. There’s a lot for them to consider and I enjoy helping to get them through the points at which they think that they’re overwhelmed,” Vince says, and Sandy adds, “For me it’s helping empty nesters and seniors—people who are potentially moving into their last home.

It’s important for me to make sure they are prepared and that the process is as stress-free as possible.”

When not busy working both Sandy and Vince play active roles in their community.

Sandy is involved with the local Chamber of Commerce and her church, while Vince is the Vice President of the Mount Prospect Lions Club. In their free time they both love to surround themselves with family and friends, and Vince likes to play hockey and DJ. Going forward, the dynamic real estate duo hope to continue helping their clients and providing excellent service. “There’s a lot of people who need help, and we’re looking forward to being a part of their journey.”

To learn more about Sandy Mueller email Sandymueller@bairdwarner.com, visit Sandymueller.bairdwarner.com, or call (847) 494–8868 www.

To learn more about Vince Dante email vince.dante@bairdwarner.com, visit vincedanterealestate.com, or call (847) 772–9749 www.

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A Step-by-Step Guide to

Converting Internet Leads to Real Life Sales In the era of apps, instantaneous social platforms, and text messaging, it’s little surprise that the modern homebuyer begins his or her search for real estate representation online.

Even if you’ve got a top-notch website or an influential social media presence, how do you connect with web surfers who have yet to commit to the services you offer? Take a look below to learn a few key techniques to bridge the gap between digital interest and real-world sales.

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RESPONSIVENESS IS KEY Like it or not, our digital culture relishes immediacy and instant gratification. With that in mind, be sure to stay on top of online interest forms, e-mails, or newsletter signups. Don’t let an online lead go to waste by taking too long to engage and follow-up.

Things move fast, and it’s easy for potential clientele to forget which websites they’ve visited. Even if your lead isn’t ready to commit then and there, you demonstrate your

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Mastering the fundamentals of digital communication is the first step to converting digital interest into concrete business. accessibility and attentiveness by following up swiftly—a characteristic anyone would seek in an agent or lender.

ENGAGE WITH OPEN-ENDED CONVERSATION When online back-and-forth goes stale, communication drops off quickly. If you’re following up via e-mail, social media, or text, be sure to keep topics focused squarely on the potential client. Ask open-ended questions to give your lead the opportunity to loosen up and engage on a personal level. There’s no better way to cement a digital lead than to take a pointed interest in the specifics of their situation. Doing so transforms the impersonal invisibility of the internet into a true connection.

GIVE ADDED VALUE Plenty of businesses send impersonal, automated messages in response to an online inquiry, but establishing a true connection may mean providing your lead with something of value. Perhaps you’re forwarding a property for sale that fits the interests of your lead, or a relevant article, or maybe you take the time to send a personal message—demonstrable value and a personal touch separate your follow-up response from spam. Other ideas to consider when Top Agent Magazine

adding value to your follow-up technique: incorporate area promotions and access to local events, make a date for coffee, or offer a brief consultation free of charge to make the first move.

DON’T STOP MAKING CONTACT If you don’t connect with your internet lead right off the bat—don’t be discouraged. It often takes multiple tries before a follow-up interaction sticks. Folks are busy and frequently flooded with e-mail blasts and junk mail. A lead may not engage without a little prodding that shows you’re committed to their business. Remember: it’s the squeaky wheel that gets the grease.

Digital leads don’t have to be difficult to capture. The internet plays a powerful role in funneling modern clientele your way, but in order to take full advantage of the web’s reach, you’ll need to tailor your follow-up technique. Mastering the fundamentals of digital communication is the first step to converting digital interest into concrete business. Keep these tips top-of-mind as you build your online presence and mine the vast world wide web for an endless wealth of clientele. Earning a command of digital lead conversion is the surest way to bolster your business in the ever-evolving digital era.

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