GEORGIA 6-15-20

GEORGIA EDITION

The Daily Schedule of a

SUCCESSFUL REAL ESTATE AGENT UNCOMMON CONTACT:

Connecting With Clientele Through Social Media

GOOGLE ADWORDS:

How to Make Google Do the Work for You

COVER STORY

FEATURED AGENTS

STEVEN ADAMS ASHLEY LAZARIAN KILIAN RIEF

TIFFANY R. GREEN

GEORGIA EDITION

Amy Feliks is proud to congratulate

KILIAN RIEF 6

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23 ASHLEY STEVEN ADAMS

With a strong work ethic and ain deterBack 2005 mination to go abovewas and working beyond expectations, Steven assistant Adams when has made great strides as afor Gainesville, an area bu Georgia real estate agent. beforeHeshegotde his professional career started leap, earn in he aluminum extrusion,anwhere he even more KILIAN R. GREEN STEVEN ADAMS ASHLEY worked forLAZARIAN 24 years. Steven always on being featured forRIEF the State ofTIFFANY Georgia industry.

“Th had an entrepreneurial spirit, and in Top Agent Magazine!

Ashley reme real estate was on his mind for s doing it ever many years. He decided to get his real estate license and start a property Since management company, after f 2011, Ashley hasbut driven CONTENTS adopting his niece andresidential nephew, he couldn’t focuscrafting on it resale market, fully. In 2019, the time with his servic kids thewas wayfinally for herright superlative growing so he hit theSCHEDULE ground running. He’s loving Amy | Loan Officer | NMLS# 1857423 4)Feliks UNCOMMON CONTACT: 17) up, THE DAILY personal touch. Under the banner 706-248-7460 | amy.feliks@fairwaymc.com minute of his work, and has found that his past CONNECTING WITH CLIENTELE everyOF A SUCCESSFUL REAL her work solo ser she spearheads amyfairway.com experience helped him grow.

Hall Counties in the State of Geo THROUGH SOCIAL MEDIA ESTATE AGENT the entirety of her business is com “Aluminum extrusion is a very competitive industry, referral clientele who trust her ast you 21) have 3toWAYS win yourTO customers by doing more 8) GOOGLE ADWORDS: MAKEoverand understanding, proven track than selling aluminum,” he says. “So my mentality HOW TO MAKE GOOGLE YOUR WORKSPACE WORK school in that once we work toget has always been to take care of my clients, make sure a client,but you’re a friend,” shenot says DO THE WORK FOR YOU FOR YOU all questions are answered, at the same time seriously drowning them in theprocess stuff they don’t and caremake about.sure It’sth meet, nowhat matter different kind of knowing how are to perceive myhow client wants t why I take of thethe time to get to k to get from me.” AfterThat’s winning Rookie Year from learn theirdoing reasons for buyin his brokerage last year, it’s about clear he’s everything as what their expectations and go Phone 310-734-1440 | Fax 310-734-1440 right. Whether he’s serving buyers or sellers, he makes Ashley remains athe resource to he sure they are taken care of throughout transaction, mag@topagentmagazine.com | www.topagentmagazine.com theupdated closing on table has reached.

She and always keeps them what’s happening.

No portion of this issue may be reproduced in any manner whatsoever without prior consent of the publisher.

Top Agent appreciation aroundhiring town For marketing, he also goes above events and beyond, Magazine is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of published familiar faces together. “I truly app professional toits capture materials, Top Agent Magazine cannot be held responsible for aopinions expressedphotographer or facts supplied by authors. properties in the and family that to work w best ways possible, and advertising on chooses social media.

To subscribe or change address, send inquiry to mag@topagentmagazine.com.

Published in the U.S. “I love being social, getting to kno ability to help reviews them thr After the transaction,having clientstheleave glowing about their time together. One recently said, “My 2 Top Agent Magazine When listing properties, husband and I had been toying around with theAshley idea of l that blend best of traditional selling our house. A close friendthe suggested we contactan

mailto:mag@topagentmagazine.com

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Uncommon Contact:

Connecting with Clientele Through Social Media Social media is one of the newest and most powerful tools in an agent or mortgage professional’s arsenal. With just a few keystrokes, you can stay top-of-mind with buyers, sellers, and borrowers near and far, past and present. The key is knowing how to use these mediums to your advantage, working smarter instead of harder to keep the thread of professional relationships intact. With that in mind, here are a few ways you can maximize the pull and power of social media by shifting just a few of your ideas and practices for the better.

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Not everything has to be about business.

While your relationship with a client or fellow vendor began over the course of business, your relationship going forward doesn’t have to be limited. One of the great things about social media is that’s it’s social. Not every comment, post, or communication has to revolve around your business, its metrics, or turning a sale. In fact, you should do your best to branch out and curate a brand and online identity that’s about who you are and

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the lifestyle you’re authentically interested in living. In that vein, consider interacting with clients in an organically-driven way, encouraging them during life’s milestones, reaching out with a local event, restaurant, or news item that’s relevant to their interests or neighborhood. The goal is to be a persistent presence in their lives without feeling like a talking head. Engage as you would like to be engaged with, as a human being with interests and needs and boundaries. Keep that personal thread in mind and your dynamic will shift from past business contact to present resource.

Expand your medium.

Many Realtors are comfortable on Facebook as an interactive meeting to connect with clients, but there are several other mediums where you can connect with clients both past and present, as well as future. Particularly when courting Millennial clientele, the fastest-growing segment of the buying market, a presence on Instagram and Snapchat are key to finding new faces, demonstrating hot properties, and creating an interactive brand as an agent. Not only does this help when you’re listing a property and seeking potential buyers, but it also serves as a perusable portfolio of your work and real estate prowess. You can also use these mediums to interact with clients on an outlet they might feel most comfortable in. Liking pictures, commenting, streaming Instagram Live home tours and Stories are all ways you can build engagement by simply spreading your social media presence around. Likewise, Top Agent Magazine

these photo and video driven mediums are popular for home design ideas, and before and after renovation pictures. When you expand from Facebook into these new platforms, you’ll already have plenty of visual content ready to be transferred and consumed by an expanded audience.

Don’t just react.

Create your own content.

It’s easy enough to post a link to a new listing, or retweet a helpful article on real estate news. Creating your own organic content is a different story, but worth its weight in gold when it comes to luring engagement, ranking higher in search fields, and overall crafting an interactive presence for yourself and your business online—which is where more than 90% of homebuyers and sellers begin their process. Creating your own content can seem risky, or else like no one is listening in a digital world already crowded with information. However, original content is sure to boost personal engagement with your social media pages, guaranteed.

Instead of recycling content, consider posting a video with a Q+A theme for first-time homebuyers, or perhaps posting a live tour of a new listing will perk up your clientele surfing at home.

No matter how you decide to expand your social media presence when it comes to interacting with clients, consistency is key.

Find the ways that work best for you and stick to them, and you’ll watch your audience and business grow in tandem.

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KILIAN RIEF Kilian Rief had always dreamed of coming to America. Growing up in a remote German mountain village, he aspired to cross the ocean and make a name for himself in the States. Then he took an interest in real estate, reading every book he could find on the subject. Inspired, Kilian obtained his degree in Real Estate Management from the International Real Estate Business School in Regensburg and shipped off to the United States to pursue his passion.

“Moving was an incredible experience,” he says. “I was finally able to realize my childhood dream.”

What keeps his clients coming back? “Honesty,” Kilian says. “My clients know and trust that I can deliver on my promises because I’m never reading from a script. I keep things very personal, very real.” As such, Kilian sees his role as both that of a Realtor and a teacher, helping clients reach their fullest potential by educating them on the process.

Today, Kilian is a Realtor for Atlanta Communities, where he services clients throughout Atlanta and beyond. Over the years, he has made a name for himself, becoming the top producing agent in his office.

Looking ahead to the future, Kilian hopes to continue growing his business and reputation while maintaining the expert service that has worked so well for him and his clients. “I am focused on staying the course but scaling up,” he says. “And I will always maintain my hands on approach.”

However, getting started wasn’t easy. “In the beginning,” Kilian says, “I had no business. After all, I didn’t know anybody in the area. So, I had to cold call and cultivate my network.” He soon developed a personalized approach to working with his clients, treating their partnership as an open collaboration. After years of successful transactions, he now sports a robust rate of repeat clients and referrals.

When marketing a listing, Kilian utilizes any means necessary to ensure that a property reaches a wide audience. For example, he provides professional photographers to guarantee that a listing is presented in the best way possible online. Utilizing leading edge technology, such as 3-D virtual property walk-throughs and targeted social media and internet ads, Kilian ensures selling his clients’ homes for top dollar.

Furthermore, he can provide his homeowners with nationwide exposure, boosting their property on social media and sharing it with brokerages across the country.

“I’ve had listings reach all the way up to Canada,” he says. “We found a buyer in Toronto who was looking to relocate—a perfect match.”

Outside of work, Kilian serves on the Atlanta Board of Realtors. Meanwhile, he cherishes any opportunity to give back to his community, having recently managed a fund that donated gifts to the local Children’s Hospital.

“I love living in America,” he says. “It’s an honor for me to give back to my country.”

Kilian’s career in real estate has been, for him, the adventure of a lifetime. A passion for the industry led him across the world, from an isolated town in Germany to the streets of Atlanta. Most importantly, his journey has opened the door for countless friendships and future connections. “That’s my favorite part,” Kilian says. “I have the privilege of meeting new people every day and winning their trust. It’s the best feeling on Earth.”

To learn more about Kilian Rief call 404-655-9022, email kili@kilianrief.com, or visit kilianrief.com www.

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Amy Feliks is proud to congratulate

KILIAN RIEF

on being featured for the State of Georgia in Top Agent Magazine!

Amy Feliks | Loan Officer | NMLS# 1857423 706-248-7460 | amy.feliks@fairwaymc.com

amyfairway.com

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Google AdWords:

How To Make Google Do the Work for You There is no denying that the internet is the first place a buyer begins looking for a new home in this digital age. Knowing how to put the powerful tools available on the internet to work for you can give you a decided advantage when it comes to attracting prospective buyers to your listings, as well as you as an agent. Google is easily one of the major superpowers of the internet, and they have one of the most powerful advertising tools available. Knowing how to utilize Google AdWords in the correct manner can make your internet advertising immensely powerful and possibly your best way to reach prospective buyers.

Google AdWords is also extremely cost-effective. This multifaceted tool gives you much more control over your advertising campaign than other more traditional methods. You can target specific audiences, choose the specific search terms, also known as keywords, that will bring up your ad in someone’s search results, and you can set a budget for each campaign that will dictate it’s reach and how long the campaign will run. Here are some tips for how to put Google AdWords to work for you.

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ent websites. You want to set yourself apart from every other real estate website users are viewing in their search for a house.

MAKE SURE YOUR ADS ARE GOING TO SEND USERS TO A SITE THAT WILL CAPTURE THEIR ATTENTION

You can spend an infinite amount of money on Google advertising campaigns, but if those ads don’t send users to a site that will capture and hold their interest, then you’ve just wasted all that money. Don’t put your cart before the horse. Make sure you are considering exactly where these ads are going to send users. To set up your website for success, at the very least you want to make sure users are greeted by clear call-to-action, such as a message that will encourage them to sign up for your newsletter or subscribe to your blog. You want to set up your website to maximize and capture the leads the ad campaign sends your way.

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BUILD CUSTOMIZED OR CUSTOM-MADE WEBSITES RATHER THAN TEMPLATE WEBSITES It is easy and tempting to use template websites, or to offer your agents template websites if you are a real estate manager or broker. While this offers a cost-effective solution to providing every agent with a website, it does little to set you or your agents apart and capture the attention of users that are used to seeing a wealth of differ-

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MAKE SURE YOU ARE OFFERING VALUE ON YOUR WEBSITE

Don’t simply use your website as a kind of brag sheet. Let users know what makes your particular services valuable to them. Highlight your expertise in a certain location through tools such as blog posts, providing market updates, or giving pertinent information on a unique type of property. This will ensure that your online advertising campaigns are much more successful.

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LOCATION IS EVERYTHING!

Location is everything in real estate, and the same holds true for Google AdWords. You can target specific locations in your ad campaign. While one approach is to focus on the area around your location, a more advanced approach would be to link AdWords campaigns to your Google My Business account. This is a Google service that includes your address in the ad, allowing people to then click on it and see exactly where you are located on a map.

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USE GOOGLE ADWORDS IN YOUR CAMPAIGN TO EXPAND YOUR BUSINESS IN GENERAL

Focus an AdWords campaign on expanding your business by incorporating specific zip codes and neighborhoods that will help you establish a presence in an area where you would like to increase your real estate business. Making sure that your ad appears in search results that are related to the real estate in a specific area will help shape the image and brand of your business as well as bring in new leads.

HARNESS THE POWER OF DATA

When you run a Google AdWords campaign Google Analytics captures a wealth of information about your target client demographic.

You can gain real insight into your online visitors, such as when they visit, what they do and look at on your site once they get there, and what search terms they use. You can use all of this information to grow your business. Use Google Analytics to determine which users (location, gender, age) are utilizing specific aspects of your site, such as looking at multiple listings, reading your blog, etc. You can then use this information to target these specific demographics in your AdWord campaigns, Gmail ads, the Google Display Network, and other advertising.

Using the internet to help advertise your business and your listings is one of the smartest moves you can make as an agent in this modern age. However, you don’t want to simply go into the process blind or you’re wasting a lot of potential resources and data that could make all the difference. To reap the benefits of Google AdWords, you must apply an intelligent strategy to using these campaigns.

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TIFFANY R. GREEN Top Agent Magazine

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As the Broker at Xcel Realty Group, Top Agent Tiffany Green leads a team of five agents, mainly focusing on residential housing market serving all of Laurens County, Georgia.

Tiffany R. Green’s real estate career began 11 years ago after she purchased her first home and was inspired to help first-time homebuyers navigate the process from her experience “I love to help and share my knowledge,” Tiffany explains. “My goal is to make the homeownership experience better for consumers wanting to purchase their first home.” Tiffany’s warm and per12 Copyright Top Agent Magazine

sonal attention allows her to assist each client step by step through the buying process, by offering her expertise to ensure the road to homeownership is not just a dream, but reality.

As the Broker at Xcel Realty Group, Tiffany leads a team of five agents, mainly focusing on residential housing market serving Top Agent Magazine

all of Laurens County, Georgia. Tiffany says, “We are here to assist and ensure our clients are satisfied with any future purchases, that’s what we do.”

About 65% of her business comes via referrals from satisfied clients, repeat clients and staying in touch with past clients, this is an important part of Tiffany’s success. She regularly sends out mailings throughout the year to stay connected and remain fresh in her clients’ minds.

Former clients are always returning and referring friends and family, because of the great customer satisfaction and Top Agent Magazine

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“I love seeing my clients happy,” Tiffany says. “Most importantly, providing excellent customer service to our buyers and sellers in order to earn their trust, listening to our clients’ wants and needs to ensure they have the best outcome through the process, while trying to make it fun, easy and stress free.” commitment Tiffany and her team provide.

“I express to my team: always meet with the client one-on-one, to understand what the client is looking for; provide the package process with the steps of ownership/ selling that we explain to each customer, whether you’re a seller or a buyer, to help each person understand the entire process.”

For sellers, Tiffany always has a comparative market analysis prepared ahead of time, and provides different scenarios so her clients can understand the current state of the market and know what to expect.

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For Tiffany, the most satisfying part of her job is being able to help people make their homeownership dreams come true.

“I love seeing my clients happy,” she says.

“Most importantly, providing excellent customer service to our buyers and sellers in order to earn their trust, listening to our clients’ wants and needs to ensure they have the best outcome through the process, while trying to make it fun, easy and stress free. I would love for all my listings to be under contract one day, that would be so rewarding.”

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Community involvement is important for Tiffany and her team. She is a member and volunteer as a local director of the Dublin Board of RealtorsÂŽ, and she and her team volunteer and donate with Habitat for Humanity. Tiffany also participates in Career Day at Laurens County schools, Top Agent Magazine

teaching the students about what it means to be a real estate agent and all the training that is involved.

When she is not working, Tiffany loves spending time with her family, learning new & exciting skills and of course shopping.

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She is also an Esthetician, her passion for health, skin care and beauty comes naturally which stem from her business Tifara LLC, which she has operated at the Dublin Mall for the past 15 years. In fact, that business is how she meets many of her new clients.

In the near future, Tiffany looks forward to earning a new certification to become a real estate instructor. “I see myself as a trailblazer, I love to teach, and sharing my knowledge,” Tiffany says. “I love to see happy faces, and I love helping people experience that joy of owning their own home.”

For more about Tiffany Green, please call 478-275-1110 email tiffanygreen421@gmail.com or visit xcelhomes.net/home.aspx www.

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Top Agent Magazine

The Daily Schedule

of a Successful Real Estate Agent Everything you do should be intentional. A busy schedule isn’t the same thing as a productive schedule. Sometimes people write things like “find clients” on their to-do list, but finding clients isn’t actually a task. It’s a goal. Your daily schedule should be created with your goal in mind if you want to be a successful real estate agent, but a goal is too broad to add to your calendar.

Instead, you can break your goal down into projects, break those projects down into tasks, and schedule time in your calendar to complete each task. You’ll find that some of these projects will have an immediate impact on your business, and that those are the tasks that should be completed first.

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The fact is that as a real estate agent you can set your own schedule—if you’re not productive until 10am, then you don’t have to start your day until then. But having a daily schedule means that every day you have a running start on all those other agents who just “wing it.”

You don’t want to feel burned out and busy but like you’re simultaneously not getting a whole lot done. You can only keep up 70+ hour weeks for so long before your body breaks down and both your performance and income drop as a result.

Since every real estate agent’s operating hours look different, the following daily schedule is broken up by the suggested amount of hours you

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should spend on each task rather than specific times of day. However, certain tasks, like prospecting, appointments, and listing presentations should be performed at times when it’s most convenient for clients. If you’re an agent who likes to end their workday at 5 o’clock, remember that this is also the same time your clients are likely ending their day, meaning you might be unavailable for showings during the only time their schedule allows.

3.5 hours – This is that time of day that you should schedule all your appointments and listing presentations. If you are a newer agent, you might use this time instead to do more prospecting and appointment setting.

1 hour – Spend this time waking up, exercising either at home or at the gym, and eating breakfast.

2 hours – Now it’s time to unwind. Use this time to have dinner and spend time with you family. If you have children, this is usually the time of day when they are wrapping up homework assignments and getting ready for bed.

It’s important that you make time for these moments the same way you make time for your work.

2 hours – Use this time before you head to the office to develop a morning routine, if you haven’t already. You can meditate, journal, practice affirmations, or read personal development books to prepare for the day ahead.

1 hour – Once you’re at the office, spend this time to review the day’s schedule, catch up with your assistant or other colleagues, and check the latest industry news. This is also the time of day that you can role play to prepare for appointments.

1.5 hours – Spend this time prospecting and appointment setting.

1 hour – Now it’s time for a lunch break. If you’re a multitasker, you can also use this time to prepare for the afternoon and any meetings you have scheduled or connect with followers on social media.

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.5 hours – Look over the day’s schedule again and ensure you’ve checked every task off your to-do list. While you’re at it, be sure to review tomorrow’s schedule and goals too.

2 hours – Spend these last couple hours before you fall asleep to have quality time with your spouse or perform your self-care routines.

8 hours – Now it’s time for sleep—getting a full night’s rest is crucial if you want every day to be productive.

As you can tell, there’s still some wiggle room left in this schedule, but the important thing is to block out time every day so you can achieve your goals and help your clients.

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STEVEN ADAMS With a strong work ethic and a determination to go above and beyond expectations, Steven Adams has made great strides as a Gainesville, Georgia real estate agent. He got his professional career started in aluminum extrusion, where he worked for 24 years. Steven always had an entrepreneurial spirit, and real estate was on his mind for many years. He decided to get his real estate license and start a property management company, but after adopting his niece and nephew, he couldn’t focus on it fully. In 2019, the time was finally right with his kids growing up, so he hit the ground running. He’s loving every minute of his work, and has found that his past experience helped him grow.

end, we got more than we expected out of our house. I would recommend anyone who is looking to buy or sell, to contact Steve Adams.”

During any free time, Steven is giving back to the community through his church, coaching baseball for the local little league, spending time with his family, and singing/playing guitar every chance he gets.

As Steven looks towards the future, he has his sights set on selling at least 40 properties in the next year.

Eventually, Steven wants to build a team of like-minded individuals.

“It’s such a rewarding career, to be able to help people achieve their dreams in real estate.”

“Aluminum extrusion is a very competitive industry, you have to win your customers over by doing more than selling aluminum,” he says. “So my mentality has always been to take care of my clients, make sure all questions are answered, but at the same time not drowning them in the stuff they don’t care about. It’s kind of knowing how to perceive what my client wants to get from me.” After winning Rookie of the Year from his brokerage last year, it’s clear he’s doing everything right. Whether he’s serving buyers or sellers, he makes sure they are taken care of throughout the transaction, and always keeps them updated on what’s happening.

For marketing, he also goes above and beyond, hiring a professional photographer to capture properties in the best ways possible, and advertising on social media.

After the transaction, clients leave glowing reviews about their time together. One recently said, “My husband and I had been toying around with the idea of selling our house. A close friend suggested we contact Steve Adams to list our house. He was very knowledgeable and easy to work with. He was confident in our listing price and we were under contract before we knew it. Throughout the whole experience, he was prompt in answering any questions we had and in the Top Agent Magazine

For more information about Steven Adams, please call 770-330-5299 or email steve.adams@kw.com 19 Copyright Top Agent Magazine

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3 Ways to Make Your Workspace Work for You Productivity experts agree that a curated workspace positively impacts productivity and mood, but oftentimes we settle for bland desks and cubicles that lack personalized details or considerations for workflow. Why miss out on the opportunity to optimize your surroundings when it could brighten your day—and boost your performance? Keep in mind some of these tactics to make your workspace your own and reap the benefits along the way.

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DETERMINE YOUR WORKING STYLE AND DECORATE ACCORDINGLY For the creative set, a colorful and art-filled workspace can inspire fresh ideas and reduce stress. Likewise, casual yet aesthetically pleasing furniture, accessories, and décor set an inviting yet functional mood. A pop of color from an office tool—even something as basic as a stapler—can inject a sense of fun and modernism into your daily tasks. For the more analytical, right-brained worker, clean

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lines and zero clutter go a long way. A few well-chosen personal photos in tasteful, unassuming frames can provide a motivating connection to the world beyond the office, while accessories and supplies that are sleek, monochrome, and contemporary inspire a sense of calm efficiency.

BUILD A WORKSPACE WITH YOUR DAILY ROUTINE IN MIND If you find yourself spending hours on the phone per day, or assembling stacks of documents and brochures, or even coming and going from the office with frequency—there are simple adjustments you can make to your workspace that will save you time and energy. If you sit for long hours—responding to e-mails or making calls—try incorporating an ergonomic chair or keyboard wrist-pad to maximize comfort. If you spend a long time assembling presentation materials, then file organizers, trays, and easy-to-pull labels can shave valuable time off your efforts. Lastly, those who step out for frequent meetings can reduce the hassle of being on-the-go by making your space mindfully organized—a coatrack and a dish for your keys by the door, an auto-brew coffeemaker, or an easily edited whiteboard calendar can make jet-setting simpler.

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ADD EASY DETAILS THAT ENRICH YOUR WORKING EXPERIENCE While organization and décor can rally productivity and mood, there are also a few extra details you can introduce to your workspace to improve the quality of your working life.

Healthy, easy to grab-and-go snacks—think nuts, homemade trail mix, and fresh fruit— can keep your energy up without the sugar crush or guilt. If there’s a window nearby, a hard-to-kill plant like a philodendron or a fern not only cleanse the air around you, but also provide a welcome connection to the natural world. Being prepared in a pinch is another great way to make your workspace work for you: a spare tie, a tube of lip balm, hand sanitizer, or a box of Band-Aids can save you a trip to the store when an unexpected need arises.

While we take great pains to make our homes our sanctuaries—complete with the decorations, furniture, and food we favor—we often overlook our work areas, even though we spend a sizable portion of our week sitting at the same desk. Challenge yourself to add a few of these personalizing, productivity-boosting details to your work area and bring the comfort of home to your working life.

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ASHLEY LAZARIAN Back in 2005, Ashley Lazarian was working as interior design assistant when she began working for an area builder. It wasn’t long before she decided to make the leap, earn her license, and take an even more active role in the industry. “The rest is history,” Ashley remembers. “I’ve been doing it ever since.”

Since 2011, Ashley has driven full-throttle into the residential resale market, crafting a reputation along the way for her superlative service, creative eye, and personal touch. Under the banner of Keller Williams, she spearheads her work solo serving Gwinnett and Hall Counties in the State of Georgia. There, almost the entirety of her business is comprised of repeat and referral clientele who trust her astute counsel, market understanding, and proven track record. “I’m old school in that once we work together, you’re not just a client, you’re a friend,” she says. “I really take this process seriously and make sure that everyone’s needs are meet, no matter how different those needs may be.

That’s why I take the time to get to know my clients and learn about their reasons for buying or selling, as well as what their expectations and goals are.” Likewise, Ashley remains a resource to her clients long after the closing table has reached. She hosts regular client appreciation events around town to bring new and familiar faces together. “I truly appreciate each person and family that chooses to work with me,” she says.

“I love being social, getting to know new people, and having the ability to help them through this process.”

When listing properties, Ashley launches campaigns that blend the best of traditional and digital marketing techniques. Using her creative eye and talent for design, all homes are equipped with high-end photography and documentation, which is then distributed across the leading online listing platforms and social media outlets to make an immersive first impression.

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From there, targeted ads on social media, open houses, and Just Listed and Just Sold campaigns drum up buzz on a local level. On average, Ashley closes roughly $5-million and $-6million in annual volume, at a typical price-point between $300,000 and $400,000.

Beyond the office, Ashley stays active in her community through her church and local food drive efforts. In her free hours, she most enjoys time spent with family and loved ones, hiking the North Georgia mountains, fishing, and cheering on her kids at their soccer games.

As for the future, Ashley intends to keep progress maturing steadily as her business grows. While a team may be in the works in the years to come, she plans to maintain the boutique-style service her clients have come to expect. Now, with fifteen years of experience and insight behind her, Ashley Lazarian considers what she enjoys most about her chosen field. “I love working with people,” she says. “There are many agents out there, and I appreciate every client that puts their trust in me during what is likely the biggest transaction of their lifetime. I know what a big deal that is, I do what’s right for them, and I appreciate their business.”

To learn more about Ashley Lazarian email homeswithashley@kw.com, visit discovergeorgiahomes.com, or call (678) 776–0177 www.

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