GEORGIA 11-7-22

GEORGIA EDITION

Uncommon Contact:

CONNECTING WITH CLIENTELE THROUGH SOCIAL MEDIA

Top Agent Tips and Questions for

CHOOSING YOUR LISTING AGENT

FEATURED AGENTS

CONNECT BEYOND

DAWN HOOD NICHOLE PANKEVICH TRAVIS HALBROOK

REAL ESTATE

to Attract Future Clients

COVER STORY

MICHELLE STEWART

mailto:mag@topagentmagazine.com http://www.topagentmagazine.com

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Top Agent Tips and Questions for Choosing Your Listing Agent Now that you’ve decided to sell, it’s time to select the professional to help you market your property. Before meeting with agents, however, consider Top Agent Magazine’s tips for preparing yourself. Frist, ask yourself what kind of relationship you’d like to have with your listing agent. Are you seeking a casual, personable relationship and the latest marketing tools or are you interested in a more formal, traditional relationship and approach to marketing techniques? Next, populate your list of agents by attending open houses and asking for recommendations from recent buyers and sellers.

Finally, schedule your meetings at your home, where you’ll be able to gauge the chemistry between you and each agent.

During your meetings, expect any Top Agent to ask you several questions, but also consider discussing the following: 4

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Will you please describe your sales experience and local network?

Ask your Top Agent to describe recent listings and sales of homes comparable to your own. Ask about the sellers’ priorities, the original list price, market time and number of offers. Top Agents will also describe how well they are connected with other REALTORS® in the region as well as their contacts with relocation companies, local corporations and chambers of commerce.

Be sure to ask about each agent’s knowledge of how your market has changed over time and what has influenced change.

You’ll learn a lot by listening to agents’ opinions.

How will you market the property? Each

Top Agent has a unique set of online or local marketing tools at his or her disposal. Some use lead-generation applications and nearly ever luxury agent take advantage of video. Even video marketing tools vary from agent-to-agent, however.

You’ll get to decide if you prefer an agent with higher-end video production and 3D Matterport tours or an agent with more intimate techniques featuring walk-and-talk style video tours.

What factors influence your list-price recommendation? Before an-

swering this question, most Top Agents will have several questions for you, including whether you’re more focused on a faster sale or a higher list price.

They’ll also educate you on how best to balance both market time and list price relative to sales histories your area.

Now that you’ve seen the home, what repairs or improvements do you recommend before listing? You’ll learn a lot by listening to agents’

opinions on your home’s sale potential with or without some improvements.

Most Top Agents will also recommend a full professional inspection prior to listing to avoid surprises during buyer inspection.

How will you help with staging? Some Top Agents will pay for part or

all of the staging costs. At a minimum, however, a Top Agent will have a staging professional or two in their partner network. While they’re at it, they may provide referrals for carpet cleaning, painting, gardening and other minor finishing touches.

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What attributes of the property will you want to highlight? Each Top

Agent will have a somewhat different answer to this question, but that’s a good thing! Even if you have your own ideas about your home’s greatest attributes, you’ll glean insight into the current market by considering different agents’ opinions. In learning their views, you may even change your mind about your home’s most marketable features!

What is your approach to Open Houses? How many agent-only Open

Houses will your Top Agent want to host? How many truly Open Houses?

Some Top Agents may even reveal a “swankier” approach to the Open House – such as an evening cocktail party or by-invitation “open” hours to which buyers visit along with the agent representing them.

Who will be our primary point(s) of contact from your office? This

important question will help you understand the scope of your agent’s practice. You’ll get to see if your agent runs a robust team with many hands on deck or if he or she works by close, one-on-one contact with each client.

Either approach is wonderful; you get to decide what suits you.

Now, let’s list!

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DAWN HOOD

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DAWN HOOD

Communication is the foundation of Dawn Hood’s real estate career. Whether it’s telling her clients good news, bad news, or in-between news, Dawn is always in contact. “It’s important to communicate everything, because my buyers, sellers and investors are making huge decisions.” It was always clear to Dawn that real estate would be her ideal career. She originally wanted to pursue it after high school, but after encouragement from her family to go after a different path, she began working in the non-profit sector. When her contract expired with the organization she worked for, Dawn took the leap and earned her real estate license. She passed her test on the first try, and immediately started working. Her goal was to sell 12 houses in her first year, which she quickly surpassed, closing 26 transactions.

Dawn was named Rookie of the Year for her market center and all of Cherokee County her first year, proving that this was her destined profession.

of the transaction. “I understand how life-changing these decisions are,” Dawn says. “So I make sure I’m always following up and paying attention to each detail.” No matter the price point, Dawn offers a concierge style service, ensuring her buyers and sellers feel protected and knowledgeable at all times. With plenty of marketing tools at her fingertips, Dawn is able to spread the word far and wide about her listings.

She utilizes the MLS, sends targeted emails to agents

Working as a solo agent in the greater Atlanta region, Dawn’s clients enjoy her one-onone approach, as she handles every aspect 8

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in particular zip codes, runs paid ads on social media, and more. “I try to get as much exposure as possible for my properties,” she explains. By keeping her clients’ goals top of mind, she continually closes dozens of transactions each year, completing $12 million in volume in 2021.

The relationships she builds with her clients last well after the sale is complete, as the experience she provides creates strong bonds. One recent buyer/seller said, “Dawn is the consummate professional. We have had Dawn navigate the purchase of 2 new houses and the selling of 1.

She listens to what we want and need and then goes out and gets it. She is an excellent negotiator and has always had our backs during the process.

I could not more highly recommend her if you are in the market for a new home or selling the one you currently have.”

When Dawn has free-time, she can be found out and about in her community. She is part of Veterans Associations in Cobb County, and is actively involved in organizations that celebrate breast cancer survivors and raise money for research. As a survivor, she loves to advocate for women who are currently undergoing surgeries and treatments for the disease. She and her husband also love to travel around the country and take short weekend trips with friends. They look forward to watching their youngest son play his junior year of college football this season, visiting their daughter on the beach in Florida, and spending time with their oldest son in the Lake Lanier area.

As the years go by, Dawn hopes to continue growing her brand recognition and increasing her referral base even further. She feels proud to help her clients navigate the real estate market, and is always looking out for their best interests. “They call me ‘Mama Hood,’ because I’m a tremendous advocate for my clients. Whether it’s writing an offer on behalf of a buyer, ensuring my investors are making wise financial investments, or getting my sellers the best return on their properties, I am fiercely protective.”

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For more about Dawn Hood, please call 678-761-5161 or email dawnhood@kw.com Copyright Top Agent Magazine 9

Roberto Gerjoi is proud to congratulate

Dawn Hood

on being featured for the State of Georgia in Top Agent Magazine!

ROBERTO GERJOI | NMLS 206983 RESIDENTIAL FUNDING CONSULTANTS Senior Mortgage Loan Originator Investment and Non-QM Loan Expert

Direct Call/Text: 678-539-0302 Roberto.Gerjoi@ResidentialFundingConsultants.com Licensed in GA|FL|AL|SC

We help realtors grow their business through creative marketing, stellar service, and outside the box thinking. Contact me to see how we can help YOU grow!

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A Step-by-Step Guide to

Converting Internet Leads to Real Life Sales In the era of apps, instantaneous social platforms, and text messaging, it’s little surprise that the modern homebuyer begins his or her search for real estate representation online.

Even if you’ve got a top-notch website or an influential social media presence, how do you connect with web surfers who have yet to commit to the services you offer? Take a look below to learn a few key techniques to bridge the gap between digital interest and real-world sales.

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RESPONSIVENESS IS KEY Like it or not, our digital culture relishes immediacy and instant gratification. With that in mind, be sure to stay on top of online interest forms, e-mails, or newsletter signups. Don’t let an online lead go to waste by taking too long to engage and follow-up.

Things move fast, and it’s easy for potential clientele to forget which websites they’ve visited. Even if your lead isn’t ready to commit then and there, you demonstrate your

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Mastering the fundamentals of digital communication is the first step to converting digital interest into concrete business. accessibility and attentiveness by following up swiftly—a characteristic anyone would seek in an agent or lender.

ENGAGE WITH OPEN-ENDED CONVERSATION When online back-and-forth goes stale, communication drops off quickly. If you’re following up via e-mail, social media, or text, be sure to keep topics focused squarely on the potential client. Ask open-ended questions to give your lead the opportunity to loosen up and engage on a personal level. There’s no better way to cement a digital lead than to take a pointed interest in the specifics of their situation. Doing so transforms the impersonal invisibility of the internet into a true connection.

GIVE ADDED VALUE Plenty of businesses send impersonal, automated messages in response to an online inquiry, but establishing a true connection may mean providing your lead with something of value. Perhaps you’re forwarding a property for sale that fits the interests of your lead, or a relevant article, or maybe you take the time to send a personal message—demonstrable value and a personal touch separate your follow-up response from spam. Other ideas to consider when 12

adding value to your follow-up technique: incorporate area promotions and access to local events, make a date for coffee, or offer a brief consultation free of charge to make the first move.

DON’T STOP MAKING CONTACT If you don’t connect with your internet lead right off the bat—don’t be discouraged. It often takes multiple tries before a follow-up interaction sticks. Folks are busy and frequently flooded with e-mail blasts and junk mail. A lead may not engage without a little prodding that shows you’re committed to their business. Remember: it’s the squeaky wheel that gets the grease.

Digital leads don’t have to be difficult to capture. The internet plays a powerful role in funneling modern clientele your way, but in order to take full advantage of the web’s reach, you’ll need to tailor your follow-up technique. Mastering the fundamentals of digital communication is the first step to converting digital interest into concrete business. Keep these tips top-of-mind as you build your online presence and mine the vast world wide web for an endless wealth of clientele. Earning a command of digital lead conversion is the surest way to bolster your business in the ever-evolving digital era.

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MICHELLE STEWART

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Top Agent Michelle Stewart serves Atlanta and Northern Georgia for Mark Spain Real Estate.

“Heart and soul” are two words to describe the values, strategy, and drive of Michelle Stewart, an inspiring real estate agent based in Georgia. Michelle grew up in Michigan and graduated from the University of Michigan with a bachelor’s in business administration.

In 2009 she moved to Georgia and fell in love with the Southern hospitality and climate.

Today Michelle serves Atlanta and Northern Georgia for Mark Spain Real Estate. Yet, despite her perseverance throughout her career 14 Copyright Top Agent Magazine

and monetary achievements, Michelle is most proud of a different area she has mastered; work-life balance. Today her message is simple and powerful – “Find your balance, and you find your joy. Find your joy, and you find your magic power.”

From the beginning, Michelle has always worked in sales. Her triumphs landed her numerous leadership roles ranging from non-profits to healthcare, and in 2009 Michelle Top Agent Magazine

obtained her real estate license after moving to Georgia. In her early years, most of her real estate career was spent in new home construction, where she earned Rookie of the Year award with The Pulte Group. Additionally, she spent two years selling Residential Real Estate and placed in the Top 6% Nationwide Top Agent Magazine

for Berkshire Hathaway. Michelle transitioned to a leadership role in 2018 a Director of Sales for Mark Spain where she spent 3 years coaching and mentoring a team of agents.

However, upon becoming an empty nester and grandmother, Michelle was determined to find 15 Copyright Top Agent Magazine

a comfortable balance in her work-life schedule. Therefore, in April of 2021, Michelle resumed as an agent alongside her loving husband, Ryan, who has been licensed for the past four years. They are a dynamic-duo on the Mark Spain Team and motivate, encourage, and inspire one another daily as a husband-wife team. Michelle states, “My husband and I are not only business partners, but each other’s best friends.” Since partnering up in 2021, they have closed an astonishing eighty-five homes with over $42 million in volume and are forecasting to end the year with over $50 million in volume. At the end of the day, Michelle and Ryan love helping people accomplish their real estate goals and making new and lasting friendships.

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Michelle tells of her unique success strategy for aspiring agents which entails showcasing their expertise and make the buying and selling process easy for clients. She shares, “Go into every appointment assuming the client is asking themselves three things: 1. Is this agent good at what she does? 2. Can she help me accomplish my goals?

3. Am I excited to see her again? The answer should be YES to all three questions, Michelle proclaims! She narrows down her success to a few key factors, including her ability to have a positive attitude, lead from the heart, and care enough to know what is essential to her clients.

Michelle also acknowledges the importance of adapting to life circumstances despite what happens. Nonetheless, the most powerful tool in her career has been finding a worklife balance. For her, this is where the magic truly began.

“When your life is balanced, you generate positive energy.

People not only want to do business with someone they trust, but they also want to do business with someone they are excited to see again,” Michelle shares.

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The perseverance and inspiration don’t stop here for Michelle and Ryan. Recently they began flipping homes and building their rental properties portfolio to work towards their retirement goals. When Michelle and Ryan aren’t working, they relish the special moments and

memories spent with their family and grandchildren. Michelle has found a career that lights her heart on fire and is completely content with where she is today. However, she wants you to know, “The real magic begins when you find your work-life balance.”

To learn more about Michelle Stewart, call 770-696-3794, email michellestewart@markspain.com, or read her latest interview at markspain.com/2018/09/04/in-good-company-michelle-stewart. or on Facebook at facebook.com/MichelleRyanRealEstate https://

www.

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Uncommon Contact:

Connecting with Clientele Through Social Media Social media is one of the newest and most powerful tools in an agent or mortgage professional’s arsenal. With just a few keystrokes, you can stay top-of-mind with buyers, sellers, and borrowers near and far, past and present. The key is knowing how to use these mediums to your advantage, working smarter instead of harder to keep the thread of professional relationships intact. With that in mind, here are a few ways you can maximize the pull and power of social media by shifting just a few of your ideas and practices for the better.

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Not everything has to be about business.

While your relationship with a client or fellow vendor began over the course of business, your relationship going forward doesn’t have to be limited. One of the great things about social media is that’s it’s social. Not every comment, post, or communication has to revolve around your business, its metrics, or turning a sale. In fact, you should do your best to branch out and curate a brand and online identity that’s about who you are and

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the lifestyle you’re authentically interested in living. In that vein, consider interacting with clients in an organically-driven way, encouraging them during life’s milestones, reaching out with a local event, restaurant, or news item that’s relevant to their interests or neighborhood. The goal is to be a persistent presence in their lives without feeling like a talking head. Engage as you would like to be engaged with, as a human being with interests and needs and boundaries. Keep that personal thread in mind and your dynamic will shift from past business contact to present resource.

Expand your medium.

Many Realtors are comfortable on Facebook as an interactive meeting to connect with clients, but there are several other mediums where you can connect with clients both past and present, as well as future. Particularly when courting Millennial clientele, the fastest-growing segment of the buying market, a presence on Instagram and Snapchat are key to finding new faces, demonstrating hot properties, and creating an interactive brand as an agent. Not only does this help when you’re listing a property and seeking potential buyers, but it also serves as a perusable portfolio of your work and real estate prowess. You can also use these mediums to interact with clients on an outlet they might feel most comfortable in. Liking pictures, commenting, streaming Instagram Live home tours and Stories are all ways you can build engagement by simply spreading your social media presence around. Likewise, 20

these photo and video driven mediums are popular for home design ideas, and before and after renovation pictures. When you expand from Facebook into these new platforms, you’ll already have plenty of visual content ready to be transferred and consumed by an expanded audience.

Don’t just react.

Create your own content.

It’s easy enough to post a link to a new listing, or retweet a helpful article on real estate news. Creating your own organic content is a different story, but worth its weight in gold when it comes to luring engagement, ranking higher in search fields, and overall crafting an interactive presence for yourself and your business online—which is where more than 90% of homebuyers and sellers begin their process. Creating your own content can seem risky, or else like no one is listening in a digital world already crowded with information. However, original content is sure to boost personal engagement with your social media pages, guaranteed.

Instead of recycling content, consider posting a video with a Q+A theme for first-time homebuyers, or perhaps posting a live tour of a new listing will perk up your clientele surfing at home.

No matter how you decide to expand your social media presence when it comes to interacting with clients, consistency is key.

Find the ways that work best for you and stick to them, and you’ll watch your audience and business grow in tandem.

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NICHOLE PANKEVICH Top Agent Magazine

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NICHOLE PANKEVICH

Servicing clients in Georgia and South Carolina, Nichole is known as the Home Navigator® for her aptitude in guiding clients through the life-changing process of buying and making a home for themselves.

REALTOR® Nichole Pankevich had a passion for real estate long before she got licensed.

After leaving her 17-year career in the large format printing industry, she is finally doing what she loves. Servicing clients in Georgia and South Carolina, Nichole is known as the Home Navigator® for her aptitude in guiding clients through the life-changing process of buying and making a home for themselves.

Whether up-sizing or down-sizing, Nichole is a calm and confident leader who will help you reach your real estate goals.

Working as an independent agent at Michael Carr & Associates, Inc., which will soon 22

become Anything Real Estate®, Nichole educates her clients in every area they are not knowledgeable about. She is known for doing in-depth research to find the perfect home for her clients based on specifications like neighborhood preference, schools, local services, and transportation.

When it comes to marketing, Nichole covers all the bases, having professional photography and drone footage taken of the properties, amenities and surrounding areas. She posts on two MLS platforms, submits listings personally to other agents and sends out cards to neighborhoods to spread the word on the TopAgent AgentMagazine Magazine Copyright Top

ground. On a day-to-day basis, she keeps in touch with clients through text and emails. Even after the closing, Nichole enjoys keeping in touch with past clients and calls many of them friends. She often attends birthday parties and holiday events hosted by clients.

Along with her brokerage, Nichole supports Bee My Blessing™, a not for profit initiative that sells honey to raise money for various charities. This year, they are fundraising for Java Joy, an ESP charity with mobile coffee carts that employ disabled adults. In her spare time, Nichole loves hosting and entertaining friends and family, the latter of which is growing quickly — her first grandchild was born earlier this year and her second is on the way.

While she is still relatively new to the industry, Nichole is already making a name for herself in real estate. In her first year, she was awarded the 2021 Circle of Excellence award by the I-85 Realtor Board. That same year, she also won the Rookie of the Year award and became a member of the Million Dollar Club in her brokerage. This year, she made the Million Dollar Club again and was also named a Top Producer in her brokerage. As she looks to the future, she plans to become an associate broker with her firm. No matter how much her business grows, she will always put a personal touch on the real estate process. “My clients mean the world to me and their satisfaction and happiness is my highest priority.”

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To learn more about Nichole Pankevich, please call 770-789-6629 or email NPankevich@MichaelCarrMail.com Copyright Top Agent Magazine 23

CONNECT BEYOND

REAL ESTATE

to Attract Future Clients What kind of content are you sharing on your blog, website, and social media? Does most of it have something to do with buying or selling a home? While sharing the latest market information or tips on how to qualify for a mortgage, or when someone should buy or sell is important and demonstrates your value as a REALTOR®, it shouldn’t be the only subject you cover. If you only focus on real estate, you’ll be missing the chance to connect with future clients that might not be ready to move just yet. By sharing a lot 24

of industry-heavy content, you are only going to appeal to those who are currently in the market rather than a broad base of potential clients.

To pull in those other future clients you want to provide fresh, interesting content that will appeal to those possible future clients that aren’t quite ready to move yet. However, you also want to still tie this content back into your business goals.

So, how do you share content that will speak to a wider audience, but also still be relevant to your business?

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Talk About Your Philanthropic Activities

The philanthropic work you do to support your community says a great deal about who you are as a person. Many people will be attracted to working with you because of the charitable works you are involved with. While you may be hesitant to share these efforts because you feel it may come across as bragging, you also need to remember that sharing information about the charitable organizations you support will actually help those organizations. Many of them have small marketing budgets, so any free exposure you can give them helps to promote their cause.

In fact, they want and need you to promote them.

And you can promote them without coming across as a braggart. Focus your content entirely on the organization. Talk about why you support them, how they help the community, and how others can also get involved. This turns what could have been bragging into something that benefits everyone. n

Your Local Community

We humans are connected to each other through our community – our local sports teams, parks, churches, schools, and much more. What better way is there to connect with people in your community than to talk about your community? Demonstrate that you are an expert on your community, and bring that community to your followers. Share information about a local event; perhaps even share the actual event through live-stream video. Interview city officials to get the low-down on the latest development project. Share information with your followers about things they didn’t know about their community. Consult with local historians or the historical society to share interesting information about your community that your followers will want to read. You could even turn it into a series of podcasts or videos. n

Use Your Creativity to Connect

Find creative ways to engage your followers on the topic of real estate. Try engaging your followers in an interactive project such as posting photos of interesting front doors. Doors are the entry point into our homes as well as our private lives. The way we adorn our front door can give someone a sense of our style and personality. Ask followers to submit photos and choose one to post each Friday. Make sure to watermark each photo with your logo at the bottom and include an inspirational quote that ties back to the importance of home. You could also ask your followers to provide a little story or caption to go along with the photo that tells something about them and their home. These kinds of projects are interesting and unique, and clearly connect back to your business. n

Share Your Hobbies

Are you an adrenalin junkie who has bungee jumped from some of the tallest bridges in the world? Are you a foodie that grows your own organic vegetables and fruit? Do you have a Top Agent Magazine

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secret passion for photography? Everyone has hobbies that they enjoy outside of work. When you look past the surface people become quite interesting. People also happen to find interesting people interesting, and tend to remember people based on their distinctive traits. We humans love discovering a person’s behind the scenes story, the mind behind the face. While you don’t want to talk too much about yourself, sharing pieces of your personal life and things that interest you can be a great way to connect with followers. By sharing interesting facts about your life, you will find that many followers will feel a strong, personal connection to you based on your hobbies and personal interests. n

Divulge Interesting Experiences

This is somewhat similar to the idea of sharing your hobbies. Sharing some of your more interesting personal experiences such as a fateful conversation with a stranger or an exciting adventure you had while in another country can be a great way to connect with followers as long as it also relates to some kind of life or business lesson. Talk about experiences you’ve had with clients or purchasing your own home. Experiences that relate to your business are great ways to connect with future clients in a manner that goes beyond the world of business. n

What and Who Inspires You

No matter what you’ve chosen to spend your life doing, you didn’t get there alone. You may have had a mentor that made a special impact on your life or someone already in the business that you looked up to and who perhaps inspired you to get into real estate. You may have found inspiration through a love of architecture or design. People want to know why others do the things they do. Sharing who or what influences you in your personal and business life is a great way to connect with followers. Recognizing that you didn’t get to where you are now by yourself shows humility, and talking about those people that had an influence on you shows others that you stay connected to the world and people around you.

Connecting with potential clients is something that is essential to any REALTOR’S® business. If you’re doing the work to create interesting blog posts and make those connections, you want to make sure that you’re sharing the right kind of content to draw in those future clients. It takes a lot more than simply providing the latest market news. To get the most out of what you share, you need to provide a wide array of interesting content 26

that will draw in a broad range of followers.

Providing the right kind of content can make all the difference when it comes to connecting with future clients and building the right kind of relationship with them right from the start. Connecting through your website or social media and sharing more than just real estate advice will help you build confidence and trust with future clients before you even meet them.

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TRAVIS HALBROOK A longtime resident of Lake Hartwell, Travis Halbrook has always been drawn to real estate. He would get his start in the industry in the 1990s and proceeded to author an accomplished, 15 year career in new construction, land development, and investment properties. From there, he went on to build other businesses around Lake Hartwell, further cultivating the entrepreneurial spirit that he would later leverage to thrive as a leading agent in the region.

Over time, he was inspired to switch tracks and return to his passion for real estate, launching his career as a REALTOR® in 2021 and establishing Team 962 at eXp Realty.

Today, Travis leads Team 962 to assist clients throughout Lake Hartwell and the surrounding regions of South Carolina and Northeast Georgia. There, he has combined his proven business acumen with his strong background in everything from rental properties to land development to meet the needs of any buyer, seller, or investor.

When listing a property, Travis equips his clients with a comprehensive strategy. Starting out, he helps them fully prepare their home for the market, providing them with a suite of professional photography and staging services. Afterwards, he broadcasts his listings over both the regional MLS systems and a highly targeted blend of digital and social media campaigns in the lead-up to the standout open house showing, ensuring a seamless transaction catered to each client’s best interests.

Elsewhere, Travis is just as attentive when assisting his buyers, thoughtfully guiding them to the right investment for their needs. In fact, he keeps in touch long after the closing through regular check-ins, market

updates, and appreciation events—all to make sure they are satisfied in their new homes. “Most of our buyers are coming from outside our market,” he says. “Since they may not have the knowledge-base to access our local resources, we strive to connect them with whomever they need, whether they’re searching for home inspectors, contractors to repair or upgrade their property, or even insights into our school district.”

Travis has earned a terrific reputation throughout South Carolina and Georgia, as evidenced by his rapidly growing rate of repeat clients and referrals. With his team having completed $28 million in volume over these past 12 months, he remains committed to the core values of openness and integrity that have consistently set him apart.

Outside of real estate, Travis and his team contribute to their local Chamber of Commerce to support everything from local mentorship programs to animal shelters and affordable housing projects. When he’s not giving back, he can be found relaxing on the lake with family, hiking in the mountains, or scuba diving—enjoying all the scenery Lake Hartwell has to offer. For him, though, real estate is also a family business, with his son having been recently licensed to serve on his team.

Now on pace to exceed $40 million in the 2022 calendar year, Travis intends on further expanding and mentoring the up-and-coming members of his team while fostering a sustainable legacy for the next generation of agents. “I love the process of building our team,” he says. “At the end of the day, it’s so rewarding to see our agents start their career on the right foot and truly elevate the standards of service for every buyer and seller in our region.”

For more about Travis Halbrook, email Travis.Halbrook@exprealty.com or Travis@movingtolakehartwell.com, visit TravisHalbrook.exprealty.com or call 706-949-1719 http://

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