FLORIDA 12-7-20

FLORIDA EDITION

5 Lessons from Silicon Valley to Modernize and Monetize Your Business

How to Cut Down on Digital Distractions and Up Your Productivity

Welcome Home: WORKING WITH RELOCATORS IN TRANSITION

FEATURED AGENTS

DANIEL ARES GERNELLE BOKUNIEWICZ NICOLE & CHRIS DUFALA MATT SALVATORIELLO ALEXA SILVA COVER STORY

FREDDIE HASSOUN HOW SOON DO YOU NEED A HOME?

FLORIDA EDITION

GERNELLE BOKUNIEWICZ DANIEL ARES

There many other f Agent Gernelle Bokuniewicz – ofgenerate a ton of activity Daniel Ares worked asTop a property andaretraction 16 a large part in Gernell Coldwell7 Banker Realty in Lake Mary, 15 manager in the commercial division for our clients’ properties. We tend to among them being her Florida – is a hardworking, honest and when his boss suggested that getting get our listings under contract within 30 and thorough, intellige knowledgeable Realtor who consistently a real estate license would allow him days,” he says.

His diligent both ofstrategies which translat places the needs of her many grateful buyto lease properties and further advance $10 million of hap and in turn, ers and sellers front and center during everypay off with an averagedollar, his position at work. Daniel happily transaction.

Motivated by a passion for help-sales volume per year. agreed and the move eventually “I love helping people b ing people led achieve their real estate dreams GERNELLE FREDDIE HASSOUN DANIEL ARES “It’s just a pa and Gernelle has earned her rapidlyFor BOKUNIEWICZ him to pursuing a career as agoals, fulltime Daniel, there is aGernelle. much bigger NICOLE & CHRIS DUFALA ALEXA SILVA ® me feel so good when growing reputation as an ethical, sincere and REALTOR . He is currently a team picture in working as a real estate and when they trust m committed advocate for her aa diversified approach that agent, includes which goes far of d Chris Dufala are a at highly beyond making leader RelatedISGAlexa International Silva real was estate single mother of clients two influence, including reverse prospecting and modern techand versatile real estate team; the largest financial dec in the central region of the Sunshine State.

23 20 19 in 2012 when she decided to purthe area. moneySALVATORIELLO or helping someone buy She’s or sellfound Realty and serves clientsboys all throughout MATT nologies, Nicole and Chris are able to happen to have been married sue HASSOUN real estate. She was dropping with herthea buyers authentic approach house. “The drive behind my motiand Fort Lauderdale.

FREDDIE match current listings three years.Miami They both began notShe’s working, Gernel Gernelle began her journey astype a real agent Bornestate and raised in New When Englandshe’s with all of my clients my second-grade son—who has a of well. known thro HOW SOON DO YOU NEED A HOME?in their database. “We think about vation to workMatt hard on the with behalf what eneurs, with Nicole opening 10 brothers and sisters,than learnedtimeand dedication for ev family her of husband following a twenty-year career as a paralegal.

“In 2017,” high-functioning autism called Aspergher ability to sell hous our buyers need, my what theythe arevalue looking ppraising firm 2004, while in the real clients is really to help them generaHisin expertise estate world paired with of diaga support system builtcreate porary marketing me She is also an ardent philanthrop she recalls, “my son and my husband were both says. tional The success of Nicole ed an IT consulting company. at the busfor,” stopChris for school when he competitive prices. onjob trusting relationships.

Growing social media platform wealth through estate. realCancer a caring approach, and er’s—off strong supported theOwning Childhood nosedcommunication, with cancer, so I has hadapproach to leaveis my totheir care for real and Chris’s evident infamily and ambitious, in 2013 Nicole said to her, “Mom, are you crazy?

You are up in a real estate business, he it comes to giving estate propels your me familythe line and future genera- herou allowed Daniel to build a them. broadAfter network of clients. early stages of beginning theyvolume: both made a full recovery, it gave last year, their team did over decided to establish a real initially managed a large real estate success in going into real now?

Have you and seen Alexa, theachieving most G ALEXA SILVA MATT SALVATORIELLO & CHRIS networking group.

Additionally, the option to estate make career change, realthey estate was tions ahead.

It’s been proven that For homeownership able to run NICOLE his business largely from repeat 156atransactions, and this year are m together atBeing Keller Williams. portfolio and eventually worked as thesomething news? There’s awas recession going on.” in, so I made ® the West Volusia her job is building rela Matt continues to w Women’s Counc that I on very interested relates to and earlier homeownreferral heDUFALA credits the close-knit bond track to much exceed that number. s ago, theyand embarked on clients, a the better principaleducation Realtor . Matt attended clients and being par performers providin a leap of faith and gave it a try.”

Phillips Exeter Academy and went ath in real estate, expanding me starts they develop during the transaction process for ership for your children. So it really excites service.

“It all Alexa looked her son in the and make decisions that wil ondeep toNicole play botheyes football and lacrosse for Colby College When and Chris are not workess to include house-flipping, Looking to the future, Gernell CONTENTS to help first time homebuyers get into their home, making them come backsaid: and “Never feel confident in referclients become my f let people tell you what you happiness and their fin and Salve Regina University.

He graduated with a degree hard running own brokerage, g, wholesaling, investment ness is fairly straightforward: to Gernelle found ing success almosttheir immediately, selling and loyalty” he says and help families grow their homes and their real ring him to their family and friends.

“My clients in Business Management and Marketing and has worked in theyout areof active of their and development. Because can’t do!”$1.5 Shemillion decided in that that back towith the com providinggive her clients nearly themoment gatemembers and earning the title home is more the than to ju many respected professional environments, including New estate portfolio,” he says. know I work hard her for them and fight for their community.

Every year, they particew direction, theythat founded “why” was to show her sons it was sors Autism Awareness service that has become synonym of Rookie of the Year in 2019.

Currently, a substantial rience. That’s why 4) WELCOME HOME: 17) HOW TO CUT DOWN York City, Los Angeles, Austin and Nashville.

Matt has been ipate in Turkey Drop, and giveadversity. away hundreds of brokerage, Lock Key Realty, best&interests at which everyserves turn.

Of course I’m knowlpossible to achieve success despite nonprofit organization helping sur professionals is dedi portion of Gernelle’s business is ON basedDIGITAL upon referrals in the real estate business for over 12DISTRACTIONS years and is widely WORKING WITH RELOCATORS Thanksgiving dinners to families in need. Each quarents and many communities in the Tampa Bay COVID-19 has made it more difficult for Daniel to edgeable about the industry and I come with a vast ized service for tim all o In her cherished free and positive word of mouth, significant achievement in violence. for ahis customertoservice, powerful negoter, they donate known a percentage ofimpressive their commissions ellas County, Florida. relationships we bu IN TRANSITION AND UP YOUR PRODUCTIVITY be as involved in his local community as he typivariety of experience, Alexa butthemost importantly they tiating and unequaled dedication to his clients.

“I’ve always her determination and talents toworks. start “I’m a runner and tennis player. “Tennis highly competitive in which shesupported aused unique charity; thismarket past year, they have client’s behalf to hel had a deep passion for real estate and I’m willing to go cally but he finds important to with give aback and know I have theirVeterans back,” he says,soon and much aAlternative, go-getter,” says Gernelle, when asked howit me,” thriving career and was aYMCA, platinum agent.

In 2014 she says smile.

“I learn the andis, the Backpack ole and Chrisalways have grown theirthat brokerage andpretty beyond the extra mile to ensure my clients achieve their goals she manages to inspire such trust and amongst her Whether you she was recruited by a broker at Keller Williams.

SheMENTORING mind Forare theloof set aloyalty good example formyhis son.and Heforismyself.” passionate adds,13) “I also work with integrity and I’m a among creative Lady Project, other organizations.

Nicole heir professional capacities, they keep clients 5 LESSONS FROM SILICON 21) 4South WAYS in the highly competitive Florida real estate market,” home in South Florid clientele.

“I never stop working, I’m constantly talking and Chris have three children, two dogs, and seven t of what they do.

On account of Nicole and now serves the Treasure Coast area, which includes expand her business into the luxur animals and has inEMPLOYEES the past hosted a pet problem solver,TO which definitely helps getexplains. my about he VALLEY MODERNIZE AND UP-AND-COMING tations. “Our philoso all the ofMartin whom keep them busy. iable and selfless approach, overwhat 75% of their with clients phone, I never stop That’s both St.chickens, Lucie and counties.

She moving. isfundraiser bilingual the clients a trusted, adoption for®over a local animalofrescue.

Heclientclients exactly they want in a on market that’s clients come first. W usiness at their brokerage comes from repeat Matt manages a team of top tier Realtors all dedicated to MONETIZE YOUR BUSINESS MAKES YOU A BETTER AGENT just my personality.” in Spanish. Last year also she was the number her with legendary drive donates money toretiring. help theWith homeless populahighly competitive.” and fluent our clients, kee helping realthey estate goals. “Our team of What Nicole and Christheir loveclients most meet abouttheir what referrals. “Chris is fantastic at building relatwo agent in the entire state of Florida for Keller she’s sure to make that dream a rea entire buying or sell tion.

When he’s not working, Daniel can be found experts “Real represents the isbest and deal,” brightest in the industry, and is helping people. estate big Nicole says. For both of them, listening andThatdo self-assessment is borne out by thea perfect overall left with an amazing Williams, closing $24 million in transactions. we’re always striving to lead thefree field research, innovation, spending his time outdoors.

He enjoys scuba Daniel leaves stone unturned when comes to Nicole says.itover “It involves big decisions, and a lotin g to their clients’ needs is theno basis for their five-star rating sheand holds on Zillow.com, on which site don’t measure succe consumer education.

Today’s buyers and sellers need a of people are lost.

That we can help them through We actuallymarketing mean it,” Chris says.

“We put kayaking, and being on the water while his listings. “From artificial intelligence, is a to Premier Agent, and bydiving, the scores of trusted resource that can guide them through Theashe secret Alexa’s success isspecial.” her deep caring forglowing her the complex world through the satisfact that process is something For the future, eds first.” Nicole and Chris have gained exploring Florida with his son. Going forward his lead generation, landingtestimonials pages, drone footage, shetheof has including this realreceived, estate.

With our knowledge their continue take Nicole andknow Chris to one: and commitment xpertise across many areas of real estate,clients. and Sheambitions takes time toto really getextensive to her Matt and his wife S Phone 310-734-1440 | Fax 310-734-1440 main goal isexample to grow team and continue giving 3D business virtual an tours the property, and professionalism social media to providing only best and most timely information to our isrelocate atheperfect ofhis new heights.

They will soon their offices to ility gives their edge.of“We’re so“Gernelle’s daughter Vivienne a clients and understand their needs.

She’s committed to clients, we arebe. your go-tokind, source for reallevel estateof industry insight mag@topagentmagazine.com | www.topagentmagazine.com his clients an elite service. posts—we have an intricate marketing strategy.

We what customer service should She’s caring and downton Tarpon Springs, opening a mortgage and d in all aspects of the business,” Nicole says. for the Imperial Po

helping them achieve their real estate goals. “Whether and advice.”

Nousportion this issue reproduced in any manner whatsoever without of the publisher. Top Agent Magazine is makes buying funbuilding. for youprior andconsent your family. coaches Lacro titlethe company inprocess the same They are also lient presents with aof problem, wemay canbe offer moreTopalso about Gernell it’s GA, a $100K listing or a million dollar listing, Iaccuracy spend of publishedFor published by Feature Publications Inc. Although precautions are taken to ensure the materials, Agent Lauderdale. working on an exciting development project, creeyond the traditionalFor answers.”

She is always there when you need questions answered Stephen, a email longtime DanielAres.Realtor@gmail.com, client, recently shared, “Working with more about Daniel Ares, please call 386-56 at least two with my clients at the first listing Magazine cannot be held responsible opinions expressed or facts supplied byPort its authors.

To subscribe or change please address, send ating ahours waterfront RV resort in right New Richey.

Matt as you my agent has been an outstanding and for makes sure she gets the information you experience. His inquiry to mag@topagentmagazine.com.

Published in the U.S. dannysellsmiami.com, or call (786) visit appointment.

I am always seeking to and underGernelleSells@ is our real hobby,” says, “and we619–7969 very other aspect of their business, Nicole negotiating skills arelearn exceptional, landing the 4th deal foremail me need“Business to make your decisions on Nicole your new home.” stand so I can strategize to help them the best way love what we do.” s marketing strategy puts clients first. Using and my referrals in the last 12 months. His professionalism and devotion make aeach difference. His knowledge I can,” she says. Alexa knowsundoubtedly how to make Copyrig Copyright Top Agent Magazine and capabilities to utilize top modern tools and o find out more about Nicole and Chris Dufala, please call(727) 656-8145 2 Top Agent Magazine transaction as low stress as possible for her clients. marketing practices have proved very effective. His way in managing 7-800-4663, email info@dufala.com nicole@dreamhometampabay.com, As aand result of the amazing service she provides, over the details, along with an open communication style, without www.

mailto:mag@topagentmagazine.com http://www.topagentmagazine.com

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Welcome Home:

Working with Relocators in Transition People stage moves for all sorts of reasons.

From the joyous and pre-planned, to the unfortunate and unexpected, new chapters begin with the help of an agent. When you’re working with buyers from a different region, state, or country, the typical complications of a transaction can be compounded. So, what’s a savvy agent to do?

For starters, envision the big picture. Relocators have extra obstacles between them and 4

their dream home. They don’t necessarily know which neighborhoods are ideal for their lifestyle, what they should budget for utilities, what type of homeowner’s insurance is ideal, or how they can tour, let alone close, on a house from afar. All in all, it’s a tall order, but if you can manage a relocation transaction successfully, you could tap into a sizable pool of clientele. Think of it this way: if you’re the shining star of a relocator’s moving process, their word-of-mouth praise could be

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exponential. Likewise, a winning reputation within that client’s corporate sphere could lead to lucrative, stable referrals and partnerships for years to come. Here are a few key ways to help clients navigate the relocation process with minimal stress and maximum results.

Create a full-scale timeline for you and your client that makes expectations clear.

Moving is already one of life’s biggest stressors, but relocations have a dozen more moving parts that your average deal. Consider creating a master-plan of sorts to help you and your client visualize the steps required to achieve success in the midst of a relocation.

Even from afar, your client will be able to refer to the roadmap you’ve set. Likewise, this makes sure you and your client are on the same page regarding expectations, timelines, and checklists. Assemble an articulated, overarching gameplan also helps demystify the process and lower stress. Instead of clients wondering what’s next, what’s needed, who to call, and when to be ready—handy guidelines of your own devising will be at their fingertips.

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Attune your communication style so that nothing goes overlooked or miscommunicated.

Establish early on how your client prefers to communicate and which methods should be excluded. Also, make sure to outline what timeframes are ideal to communicate in, and how often they expect to hear from you with status updates or follow-ups. Some clients might prefer a more hands-off approach that lets you manage most details behind the scenes with updates only when progress is made. Most clients in the midst of a serious relocation, however, will prefer to be in touch more frequently. Customizing is key. If they prefer text messages and emails over calls, that’s a helpful detail to know from the outset. If they prefer face-to-face video chats or can only speak after business hours—those are also key parameters to work within. The less mystery and hassle, the better.

Be a local resource with vetted recommendations and vendors on-hand.

Relocating homeowners may not know the best neighborhoods and their amenities, or where the best school districts are, which areas are high-traffic, or where their dollar might stretch a little further. Identifying your clients’ goals can help narrow this field, but you’ll also want to be careful not to overwhelm them with information. After all, they’re taking on a huge life transition and making a move as an outsider. You’ll want to serve as a onestop-shop who can remove some steps and stress from their organizational obligations.

Have a contractor who can get a head-start on home projects while clients make the move?

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Excellent. Or, perhaps you can provide an out-of-state agent referral so that clients can sell their existing property in a timeline that works in conjunction with their new purchase. Make yourself a community expert and a connector, and you’ve won a client— and their referrals—for much longer than a single transaction.

Think outside the box when weighing variables.

Relocations aren’t your typical transaction.

You’ll need to do a bit more planning to avoid pitfalls along the way. For instance, have you considered how you’ll tour homes with clients if they live hundreds of miles away?

Are there time zone differences to factor in?

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If clients are relocating from another country, are there any special visa or naturalization considerations? How will their belongings travel? Are there pets to relocate? There are plenty of questions to ask and plan for, but the key is to be communicative and thorough up front. The more information and planning time you have, the smoother the transition will go.

There are certified real estate agent designations you can pursue that set you apart for your experience when it comes to relocations, but in lieu of those—arm yourself with the planning details and methods that will make your client a raving fan. In the process, you’ll up your game, create a happy client, and hopefully field similar business for years to come.

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FREDDIE HASSOUN HOW SOON DO YOU NEED A HOME?

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Top Agent Freddie Hassoun of E-Realty Services, Corp, in Coral Springs, Florida, specializes in for-sale-by-owners (FSBO) and first-time home buyers.

Freddie Hassoun began learning real estate “hands-on” in 2012 as a broker’s assistant for Re/Max “The office was the top producing real estate firm for all of Broward County, Florida from 2012 to 2017,” he notes. “So, I had amazing on-the-job training which was invaluable to me.” Towards the end of 2016, Freddie took his exam, and his test scores were amongst the highest of his peers in 8 Copyright Top Agent Magazine

class. After five years with Re/Max, he went out on his own to pursue his dream.

Freddie is currently with E-Realty Services, Corp, in Coral Springs, Florida, where he’s a top producer. His business slogan is based on the pronunciation of his last name, Hassoun (pronounced “how soon”): How soon do you need a home. “It’s the Top Agent Magazine

perfect catch phrase and conversation starter,” he says. Freddie specializes in for-sale-by-owners (FSBO) and first-time home buyers. Though he’s still relatively new in the industry, Freddie reports a 50% referral business. “I’m also all about new Top Agent Magazine

business,” he asserts. “When I interact with clients, they automatically get this sense of comfort and trust with me,” he notes.

“They like my style and energy from the very beginning. For example, when dealing with an FSBO, I’m often told, ‘We’ve Copyright Top Agent Magazine 9

“When I interact with clients, they automatically get this sense of comfort and trust with me,” Freddie notes. “They like my style and energy from the very beginning.” been contacted by numerous agents, but we love your knowledge and enthusiasm, so we’re going with you.’”

It’s not surprising that Freddie receives stellar reviews for his esteemed work ethic. One client recently wrote: “Freddie listed our home and within one week, we had four showings and two full price offers. We were having a new home built, but Freddie sold our home so fast he had to help us find a rental. Freddie was amazing. He was on top of everything, always checking in with me if there was anything that he could do. Even after he found us a rental, he would check in to make sure we were happy with it. I would highly recommend Freddie for anyone looking to buy or list their home for sale.”

“I love making the transaction period fun, so I make things as smooth as possible to relax my clients, like using my name slogan as a starter to lighten up the mood,” he observes. “Buying and selling a home 10Copyright Top Agent Magazine

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can be extremely stressful, so I want to remove that factor from the process.”

Before delving into real estate, Freddie was a successful telemarketer for almost a decade, and he believes that experience has now carried over, helping him tremendously further his success as a Top Realtor in South Florida. “I love everything about my career, which includes cold-calling and reaching out to new people,” he Top Agent Magazine

explains. “I really believe my sincerity comes through when I’m on the phone, which I love.”

Freddie markets his listings by using professional photography and videos on MLS, Zillow, Realtor.com, Facebook and on YouTube.

In addition to his work, Freddie is a proud member and involved with the National Copyright Top Agent Magazine11

Association of Realtors along with being a member at the local Board of Realtors in South Florida” During his free time, Freddie enjoys spending time with his family. “My wife and I have two boys, and they’re my life,” he says. “They keep us busy.”

He also enjoys participating in sporting

activities when he can, because he loves to compete.

Freddie’s next goal is to open his own agency in the near future. “I have a few ideas I’d like to implement,” he says. “But I’m just getting started. And, of course, you know I will be using my catch phrase, “How soon do you need a home?”

To learn more about Freddie Hassoun, email him at Freddie.sellyourhome@gmail.com, or call him at (754) 368-0092

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5 Lessons from Silicon Valley to Modernize and Monetize Your Business Silicon Valley may be the region for disruptors, tech entrepreneurs, and futurists, but even the most forward-thinking, abstract companies are still businesses that have to keep tabs on their bottom line. There’s much to learn from America’s fastest-growing sector, and even if Silicon Top Agent Magazine

Valley seems like a world unto its own, there are key lessons prime for adaption in your own endeavors. Below, consider a few ways to translate the trends and teachings of Silicon Valley for your own business, and reap the rewards in the process.

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1. Diversify your value Real estate is a business built on relationships, but your relationships will go stale if the only thing you communicate is you interest in making a sale. In order to sustain relationships for the long term, you’ve got to remain valuable to your clients beyond the transaction. Serve as a local resource, not just a salesperson or real estate expert. Ensure your marketing materials, social media presence, and communications offer useful, relevant, and original content your clients will benefit from. What’s more, vary your communications so that every time you reach out it’s not just about new business or a referral.

2. Company culture matters Silicon Valley tech giants always emphasize the importance of company culture—not just as a way of drawing and retaining talent, but also as a way to appeal to clientele. What are your company’s values? What do you stand for? How you’re positioned in the marketplace is becoming just as important as what you do and how well you do it. Your company culture is part of your branding, and your brand should feel clear and composed to clients eyeing your services.

3.Think big picture More and more, clients want to have an experience, not just a transaction. When it comes to buying a home, this means they care more about a property’s bedroom and bathroom count. As an agent, consider showcasing properties in terms of lifestyle. What neighborhood amenities are nearby? What opportunities are there for community involvement? How does public 14

transportation stack up in the area? Before making the purchase of a lifetime, clients want to envision a complete lifestyle.

4. Leverage multiple platforms By now, you probably recognize that social media is not afterthought. Your social media presence should fit your brand and voice, interact across platforms, and actively engage with your audience. In other words, if you want to reap the benefits of social media, it’s not enough to post a few times a month and walk away. Active engagement means responding to comments, interacting with your followers’ profiles, and posting original content beyond a sales pitch.

Likewise, you’ll want to be active across multiple social media platforms and ensure that your profiles are interconnected. That way, you’ll be working from a unified voice and brand.

5. Reputations rule the roost Never underestimate the power of word-ofmouth marketing and testimonials. If you haven’t asked for feedback from past clients, and you aren’t sharing positive testimonials and reviews—you’re missing out on one of the most powerful tools at an agent’s disposal. You can pitch the virtues of your working style all day long, but those courting your business want to hear about positive experiences from the client’s perspective.

If you want to take your business to the next level and maximize the twenty-first century values of a company on the rise, look to the lessons of Silicon Valley to get your start. There are always opportunities to innovate, and doing so will help you break from your routine and stand apart from the pack.

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DANIEL ARES Daniel Ares worked as a property manager in the commercial division when his boss suggested that getting a real estate license would allow him to lease properties and further advance his position at work. Daniel happily agreed and the move eventually led him to pursuing a career as a fulltime REALTOR®. He is currently a team leader at RelatedISG International Realty and serves clients all throughout Miami and Fort Lauderdale.

His expertise in the real estate world paired with a caring approach, and strong communication, has allowed Daniel to build a broad network of clients.

Being able to run his business largely from repeat and referral clients, he credits the close-knit bond they develop during the transaction process for making them come back and feel confident in referring him to their family and friends. “My clients know that I work hard for them and fight for their best interests at every turn. Of course I’m knowledgeable about the industry and I come with a vast variety of experience, but most importantly they always know that I have their back,” he says, and adds, “I also work with integrity and I’m a creative problem solver, which definitely helps get my clients exactly what they want in a market that’s highly competitive.”

Daniel leaves no stone unturned when it comes to marketing his listings. “From artificial intelligence, lead generation, landing pages, drone footage, 3D virtual tours of the property, and social media posts—we have an intricate marketing strategy. We

generate a ton of activity and traction for our clients’ properties. We tend to get our listings under contract within 30 days,” he says. His diligent strategies pay off with an average $10 million of sales volume per year.

For Daniel, there is a much bigger picture in working as a real estate agent, which goes far beyond making money or helping someone buy or sell a house. “The drive behind my motivation to work hard on the behalf of my clients is really to help them create generational wealth through real estate. Owning real estate propels your family line and future generations ahead. It’s been proven that homeownership relates to better education and earlier homeownership for your children. So it really excites me to help first time homebuyers get into their home, and help families grow their homes and their real estate portfolio,” he says.

COVID-19 has made it more difficult for Daniel to be as involved in his local community as he typically is, but he finds it important to give back and set a good example for his son. He is passionate about animals and has in the past hosted a pet adoption fundraiser for a local animal rescue. He also donates money to help the homeless population. When he’s not working, Daniel can be found spending his free time outdoors. He enjoys scuba diving, kayaking, and being on the water while exploring Florida with his son. Going forward his main goal is to grow his team and continue giving his clients an elite level of service.

For more about Daniel Ares, please email DanielAres.Realtor@gmail.com, visit dannysellsmiami.com, or call (786) 619–7969 www.

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GERNELLE BOKUNIEWICZ Top Agent Gernelle Bokuniewicz – of Coldwell Banker Realty in Lake Mary, Florida – is a hardworking, honest and knowledgeable Realtor who consistently places the needs of her many grateful buyers and sellers front and center during every transaction. Motivated by a passion for helping people achieve their real estate dreams and goals, Gernelle has earned her rapidly growing reputation as an ethical, sincere and committed real estate advocate for her clients in the central region of the Sunshine State.

Gernelle began her journey as a real estate agent following a twenty-year career as a paralegal. “In 2017,” she recalls, “my son and my husband were both diagnosed with cancer, so I had to leave my job to care for them. After they both made a full recovery, it gave me the option to make a career change, and real estate was something that I was very much interested in, so I made a leap of faith and gave it a try.”

Gernelle found success almost immediately, selling nearly $1.5 million out of the gate and earning the title of Rookie of the Year in 2019. Currently, a substantial portion of Gernelle’s business is based upon referrals and positive word of mouth, a significant achievement in the highly competitive market in which she works. “I’m pretty much a go-getter,” says Gernelle, when asked how she manages to inspire such trust and loyalty amongst her clientele. “I never stop working, I’m constantly talking with clients on the phone, I never stop moving. That’s just my personality.”

That self-assessment is borne out by the perfect overall five-star rating she holds on Zillow.com, on which site she is a Premier Agent, and by the scores of glowing testimonials she has received, including this one: “Gernelle’s professionalism is a perfect example of what customer service should be. She’s kind, caring and makes the buying process fun for you and your family.

She is always there when you need questions answered and makes sure she gets you the right information you need to make your decisions on your new home.”

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There are many other factors that have played a large part in Gernelle’s success story, chief among them being her fierce negotiation skills and thorough, intelligent marketing strategies, both of which translate into fast sales for top dollar, and in turn, happy clients.

“I love helping people buy or sell a home,” says Gernelle. “It’s just a passion for me. It makes me feel so good when I’m part of the process, and when they trust me with what is perhaps the largest financial decision of their lives.”

When she’s not working, Gernelle enjoys nothing more than family time with her husband and their four children.

She is also an ardent philanthropist who has extensively supported the Childhood Cancer Foundation, and is in the early stages of beginning her own women’s business networking group. Additionally, Gernelle is a member of the West Volusia Women’s Council.

Looking to the future, Gernelle’s plan for her business is fairly straightforward: to continue growing and providing her clients with the top-of-the-line customer service that has become synonymous with her name.

For more about Gernelle Bokuniewicz, please call 386-562-6038 or email GernelleSells@gmail.com Top Agent Magazine Copyright Top Agent Magazine

How to Cut Down on Digital Distractions

and Up Your Productivity As a real estate professional, staying tethered to your phone and computer are likely par for the course. When your office is on-the-go and you’re fielding round-the-clock questions from clients, it’s only natural that you’ll be drawn to your phone for professional updates. From refreshing your inbox and engaging with clients on social media, to drafting email blasts and coordinating with colleagues by text message— Top Agent Magazine

it can feel impossible to untangle yourself from the worldwide web.

As a professional, you may not be able to withdraw from the digital world completely, but there are a few techniques you can use to limit your extraneous digital distractions and streamline the time you spend online. After all, it’s entirely common to faithfully begin one task and then

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get unexpectedly drawn down the digital rabbit hole. To save yourself time and virtual burnout, here are a few ways to unplug, recharge, and make the most of your time online and off.

Focus on one digital task at a time.

While multi-tasking may seem like a sound approach to productivity, this method usually results in surface-level progress across a few tasks, rather than reaching the finish line on any.

Instead of opening multiple tabs and trying to do it all at once, hone in on one digital task at a time. Have emails to return? Allocate an hour to work exclusively on this to-do list item. Need to post a new blog entry? Pencil in a dedicated half hour. If you focus on one task a time and exclusively devote your energy and productivity to it for a set period, you’ll make a far bigger dent in your list of duties for the day.

Give yourself a curfew.

In the real estate business, the hours may seem never-ending, but if you don’t want to slow your productivity with fatigue, you’ve got to set some boundaries. Try setting up a digital curfew for yourself and put your phone away after a certain hour. Devote an hour or two before bedtime to time away from your computer and your phone—read a book, prep your lunch for the next day, or try a round of mindful meditation. Carve out space and time to disconnect from your technology and stick to the habit. By morning, you’ll be refreshed and ready to dive back in.

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Mute social media notifications and create dedicated check-in times instead.

Instead of taking a reactionary approach to social media—waiting for the dings and pings that lure you back to your screen—try muting some of your social media alerts and instead dedicate three timed windows per day to check-in on your timelines and engagement. If you’re constantly interrupted at unexpected intervals when someone likes a post or leaves a comment, your whole workflow can be derailed. Instead, unchain yourself from the instant gratification of responding to every buzz and beep your phone emits. Systematize your professional social media life and you’ll stay organized and on task.

Keep your inbox organized.

While it may take some time and effort to create a sorting system for your email inbox, it can go a long way to limiting distractions and stress. Create folders and an organizational flow and every communication will have a place and a priority.

That way, when you open up your inbox and have to go digging for old emails or exchanges with past clients, you won’t have to waste time sorting or feel overwhelmed by the clutter. If everything has its place, you’ll have an unobstructed, streamlined canvass to conduct business from.

Digital distractions don’t have to derail your day or sap your productivity. Email, internet, social media—all are tools to be commanded. With the right planning, understanding, and consistent execution, you’ll be able to wield the power of each without the downside of distraction.

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NICOLE & CHRIS DUFALA Nicole and Chris Dufala are a highly successful and versatile real estate team; they also happen to have been married for twenty three years. They both began as entrepreneurs, with Nicole opening her own appraising firm in 2004, while Chris owned an IT consulting company.

Adaptable and ambitious, in 2013 Nicole and Chris decided to establish a real estate team together at Keller Williams.

Two years ago, they embarked on a different path in real estate, expanding their business to include house-flipping, contracting, wholesaling, investment properties, and development. Because of their new direction, they founded their own brokerage, Lock & Key Realty, which serves diverse clients and many communities in the Tampa Bay area in Pinellas County, Florida.

While Nicole and Chris have grown their brokerage and expanded their professional capacities, they keep clients at the heart of what they do. On account of Nicole and Chris’s amiable and selfless approach, over 75% of their personal business at their brokerage comes from repeat clients and referrals. “Chris is fantastic at building relationships,” Nicole says. For both of them, listening and responding to their clients’ needs is the basis for their success. “We actually mean it,” Chris says. “We put clients’ needs first.” Nicole and Chris have gained a depth of expertise across many areas of real estate, and this versatility gives their business an edge. “We’re so well-versed in all aspects of the business,” Nicole says.

“When a client presents us with a problem, we can offer solutions beyond the traditional answers.”

As with every other aspect of their business, Nicole and Chris’s marketing strategy puts clients first. Using

a diversified approach that includes reverse prospecting and modern technologies, Nicole and Chris are able to match current listings with the buyers in their database. “We think about what our buyers need, what they are looking for,” Chris says. The success of Nicole and Chris’s approach is evident in their volume: last year, their team did over 156 transactions, and this year they are on track to exceed that number.

When Nicole and Chris are not working hard running their own brokerage, they are active members of their community. Every year, they participate in Turkey Drop, and give away hundreds of Thanksgiving dinners to families in need. Each quarter, they donate a percentage of their commissions to a unique charity; this past year, they have supported Veterans Alternative, the YMCA, and the Backpack Lady Project, among other organizations. Nicole and Chris have three children, two dogs, and seven chickens, all of whom keep them busy.

What Nicole and Chris love most about what they do is helping people. “Real estate is a big deal,” Nicole says. “It involves big decisions, and a lot of people are lost. That we can help them through that process is something special.” For the future, their ambitions continue to take Nicole and Chris to new heights. They will soon relocate their offices to downton Tarpon Springs, opening a mortgage and title company in the same building. They are also working on an exciting development project, creating a waterfront RV resort in New Port Richey.

“Business is our real hobby,” Nicole says, “and we love what we do.”

To find out more about Nicole and Chris Dufala, please call(727) 656-8145 or 727-800-4663, email info@dufala.com and nicole@dreamhometampabay.com, or find them online at heartandhomegroup.com and dufala.com www.

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MATT SALVATORIELLO Born and raised in New England with 10 brothers and sisters, Matt learned the value of a support system built on trusting relationships. Growing up in a family real estate business, he initially managed a large real estate portfolio and eventually worked as the principal Realtor®. Matt attended Phillips Exeter Academy and went on to play both football and lacrosse for Colby College and Salve Regina University. He graduated with a degree in Business Management and Marketing and has worked in many respected professional environments, including New York City, Los Angeles, Austin and Nashville. Matt has been in the real estate business for over 12 years and is widely known for his impressive customer service, powerful negotiating and unequaled dedication to his clients. “I’ve always had a deep passion for real estate and I’m willing to go beyond the extra mile to ensure my clients achieve their goals in the highly competitive South Florida real estate market,” he explains.

Matt manages a team of top tier Realtors® all dedicated to helping their clients meet their real estate goals. “Our team of experts represents the best and brightest in the industry, and we’re always striving to lead the field in research, innovation, and consumer education. Today’s buyers and sellers need a trusted resource that can guide them through the complex world of real estate. With our extensive knowledge and commitment to providing only the best and most timely information to our clients, we are your go-to source for real estate industry insight and advice.”

Stephen, a longtime client, recently shared, “Working with Matt as my agent has been an outstanding experience. His negotiating skills are exceptional, landing the 4th deal for me and my referrals in the last 12 months. His professionalism and devotion undoubtedly make a difference. His knowledge and capabilities to utilize top modern marketing tools and practices have proved very effective. His way in managing the details, along with an open communication style, without time restrictions, allowed me to sell my home for an amazing price and purchase another at a great deal in the middle of the lock down. I’m very grateful for Matt’s effort and results which allows me, without hesitation to recommend him as an excellent Realtor®.”

Matt utilizes a multi-faceted marketing approach for all of his clients looking to buy or sell in real estate. “I work hard to give 20

all of my clients my best work, the same exceptional service and dedication for everyone.” He has a strong grasp on contemporary marketing methods, with a large presence on multiple social media platforms. “We will leave no stone unturned when it comes to giving our clients the absolute best opportunity for success in achieving their real estate goals.”

Matt continues to work towards growing his team of top performers providing clients with the best possible customer service. “It all starts with service and how you treat clients. My clients become my friends, I work hard to maintain their trust and loyalty” he says. “We understand that buying or selling a home is more than just a transaction: it’s a life-changing experience. That’s why our team of highly-seasoned real estate professionals is dedicated to providing exceptional, personalized service for all of our clients. We take great pride in the relationships we build and always work relentlessly on the client’s behalf to help them achieve their real estate goals.”

Whether you are looking to sell, invest, or to find the perfect home in South Florida, Matt’s goal is to always exceed expectations. “Our philosophy and our mission statement is simple: clients come first. We pledge to be in constant communication with our clients, keeping them fully informed throughout the entire buying or selling process. We believe that if you’re not left with an amazing experience, we haven’t done our job. We don’t measure success through achievements or awards, but through the satisfaction of our clients.”

Matt and his wife Sarah live in Fort Lauderdale with their daughter Vivienne and son Johnathan. He serves as a Director for the Imperial Point Homeowners Association Board and also coaches Lacrosse for Westminster Academy in Fort Lauderdale.

For more about Matt Salvatoriello, please email matt@mattsal.com Copyright Top Agent Magazine

4 Ways Mentoring Up-and-Coming Employees Makes You a Better Agent In the world of real estate, there are always new agents joining the ranks. Even if you’ve been practicing for just a few short years, you’ve likely learned your fair share of lesson along the way. As an agent, much of your working philosophy is derived from first-hand experience and your work on the ground. This means that new agents are less prepared for the inevitable curveballs of the industry. That’s where you come in.

While mentorship is often pitched as a relationship that solely benefits the mentee, there is actually plenty to be gained from becoming a mentor. After all, personal growth goes hand-in-hand with professional growth, and becoming a mentor asks agents to thoughtTop Agent Magazine

fully explore and demonstrate their own ideologies, practices, and rationale. With that in mind, take a look at some of the benefits of mentorship below, and you’ll get a sense of why counseling new agents can be a boon to your own business.

Teaching lessons to others reinforces your own professional values.

Showing the ropes to young agents is a great way to brush-up on your foundational skills.

Verbalizing and demonstrating processes, or walking through the rationale behind negotiation tactics—all cause mentors to think through their established practices and outline in detail why they’ve chosen this route over an

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alternative. This helps older agents fine-tune their routines, while getting back in touch with the critical thinking that went into constructing those habits.

Mentorships allows you to see the big picture.

surely sharpen your ability as the head of a team. What’s more, you’ll be building skills of empathy, understanding, teaching, and constructive criticism. Working on those skills will better your practice and your ability to lead in your office.

After a lengthy industry tenure, it’s not uncommon for battle-worn agents to lose some steam and begin to burn out. By devoting some time to mentoring up-and-coming agents, you’ll get back in touch with your early days, remembering the excitement, the trials, and the hard lessons gleaned. Spending time with the next generation of real estate professionals can reinvigorate your practice, as seeing the business from the eyes of an eager amateur can inject energy into your working life.

You’ll benefit from seeing things from a new perspective.

Just as working with young agents can help you remember your career’s big picture, you may also benefit from working alongside someone with a new perspective. Young agents bring a different set of skills and awareness to their work, and established agents can benefit from a fresh take. If technology isn’t your strong suit, or you’re interested in tapping the Millennial homebuyer market, working with a younger agent is an excellent way to see through fresh eyes.

Mentoring young agents makes you a better leader.

As a mentor, you’ll often direct the flow of your professional relationship—figuring out which issues to tackle, making an agenda, and imparting lessons in a clear way. These are all characteristics of a leader, and acting in a position of authority as mentor can 22

While some may balk at the time commitment or energy required to take on a mentee or two, you might consider it an act of ongoing education or professional development. While your mentee will undoubtedly benefit from access to your expertise, there’s certainly much to be gained from taking the time to cultivate tomorrow’s real estate leaders.

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ALEXA SILVA Alexa Silva was a single mother of two boys in 2012 when she decided to pursue real estate. She was dropping her second-grade son—who has a type of high-functioning autism called Asperger’s—off at the bus stop for school when he said to her, “Mom, are you crazy? You are going into real estate now? Have you seen the news? There’s a recession going on.”

Alexa looked her son deep in the eyes and said: “Never let people tell you what you can’t do!” She decided in that moment that her “why” was to show her sons it was possible to achieve success despite adversity.

Alexa used her determination and talents to start a thriving career and was soon a platinum agent. In 2014 she was recruited by a broker at Keller Williams. She now serves the Treasure Coast area, which includes both St. Lucie and Martin counties. She is bilingual and fluent in Spanish. Last year she was the number two agent in the entire state of Florida for Keller Williams, closing over $24 million in transactions.

The secret to Alexa’s success is her deep caring for her clients. She takes the time to really get to know her clients and understand their needs. She’s committed to helping them achieve their real estate goals. “Whether it’s a $100K listing or a million dollar listing, I spend at least two hours with my clients at the first listing appointment. I am always seeking to learn and understand so I can strategize to help them the best way I can,” she says. Alexa knows how to make each transaction as low stress as possible for her clients.

As a result of the amazing service she provides, over eighty percent of her business comes from repeat and referral clients.

When it comes time to market listings, Alexa shares information about each property with her broad sphere Top Agent Magazine

of influence, including other top agents in the area. She’s found that this personal, authentic approach works incredibly well. She’s known throughout the area for her ability to sell houses quickly at very competitive prices.

For Alexa, the most rewarding part of her job is building relationships with her clients and being part of helping them make decisions that will increase both their happiness and their financial situation. To give back to the community, she sponsors Autism Awareness and SafeSpace, a nonprofit organization helping survivors of domestic violence. In her cherished free time, Alexa is an avid runner and tennis player. “Tennis is a new sport for me,” she says with a smile. “I learn a lot in tennis, for my mind and for myself.” For the future, she hopes to expand her business into the luxury market by taking over the clients of a trusted, client-based agent who is retiring. With her legendary drive and determination, she’s sure to make that dream a reality!

To find out more about Alexa Silva, please call (772) 245-9158, email alexa@alexasellshomes.com, or visit alexasellshomes.com https://

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