FLORIDA 12-10-18

FLORIDA EDITION

Small Yard?

REACHING THE MILLENNIAL MARKET THROUGH SOCIAL MEDIA

What the First Thing You Do After Work

SAYS ABOUT YOU COVER STORY

Big Statement: How to Make the Most Out of Micro Outdoor Spaces

FEATURED AGENTS

GIOVANNI M. CALORETTI JUAN DELGADO HEATHER STRAZINSKY

Korey Rademacher

FLORIDA EDITION

GIOVANNI M. CALORETTI HEATHER STRAZINSKY JUAN DELGADO

tallest residential tower of the world’s most exp One River Point will ha front enclave will offer Giovanni is also sellin Miami, and is working well. “The market is doi What does Giovanni lik chance to meet new peo “It’s always busy and I the community, he don Children’s Hospital and CONTENTS his free time, he loves to How did Giovanni Caloretti become one of the most run and participate in lo 4) SMALL YARD? BIG 17) 5 REASONS WHY respected residential luxury real estate agents in Miami? to continue growing his STATEMENT: HOW TO MAKE YOU NEED A MENTOR During his last year of graduate school, Giovanni realized own brokerage. Now tho THE MOST OUT OF MICRO My Feelings’ that show that he was much more fascinated by real estate Juan’sby planshis for the future are simple: to continue growing With half of his business based on repeat and referred custom-than benefit his clients andhis h OUTDOOR SPACES 20) REACHING THE “I think what sets me apart is that it doesn’t end after the ers, Juan is clearly providing impressive client service. “I go the business while refining and enhancing the already-exceptional major. So he made move school and aMARKET thrown her sheleave continues.

“It’s not just start good business I like client experience that he- has become Heather known for.has “I just want to extra mile a forbold them,” he says.sale,” Theto reviews Juan has received MILLENNIAL years since she began, keeping them.

I continue justoff didexploring a customer appre-and vacation the luxury home niche,” says h for his services are solid proof of that, in andtouch includewith this glowcareer as WHAT an agent in 2008.

That leap of faith has paid and 13) THE FIRST THING SOCIAL MEDIA Juan, “and continue to position myself as a really ing testimonial on Zillow.com, on which site he holds a THROUGH perfect ciation pumpkin patch visit. It’s something I very much spective on knowledgeherself. “It’ able expert.

If someone is an international I can bringtoa be five-star rating:career “Excellent at service and professionalism

by JuanReal he now hasDO a thriving Douglas Elliman Estate YOU AFTER WORK SAYS was abuyer, stay at home enjoy.”

Delgado. Juan was sincere and helpful from beginning to end. lot of value to them. I’m far more than just a Realtor.” and be as successful as YOU as anABOUT executive director of sales, serving downtown Miami, tude, it’s changed my p Being involved with her community is vital to Heather.

Brickell, Coconut Grove, Coral”We’re Gables andonPinecrest. the house our street where we say, ‘Hey, you help them realize the Am

Anyone looking for a luxury or vacation homecustomer in ing,buying come What does service mean toJust the type of person one needs when 7 Central Florida need look 15 19 23 or selling a house.

We sold our property sunny no further than have very anyw Heather Stranzinsky? “A client called me fast due to his knowledge and fair approach to Juan Delgado, the Celebration, Florida-based over for T the night before they were coming into buyers, and he knows the Celebration area very Realtor who has made a name for himself as an arms sense they helped expert in that upscale niche town market.and Juan, whowanted to see 13 houses,”well. He gave us his honest view, which anoth she tells Agent. “I cleared my sched-us make an informed decision. Wouldfind definitely works with La Rosa Realty LLC, pridesTop himself on providing white-glove service to his many more spac ule because they were only going to berecommend him.” grateful clients, the majority in of whom enough foo town are thatinterone day, so I accommodated While the financial rewards of his chosen pronational investors. them. By the end of the day, after seeing fession are not inconsiderable, Juan finds the She’s also 13 houses, they were hugging me and theymost satisfaction in the more personal side of Juan, a former corporate executive, began his nity throug said, ‘You’re family.’” the industry. “I love that my job provides me career in real estate when he purchased his own I areinterinvolv with the opportunity to meet some very property management company.

“It was just a KOREY RADEMACHER GIOVANNI M. CALORETTI JUAN DELGADO HEATHER STRAZINSKY esting people,” natural path that I took from managing to getting myis important cide Juan preve Makingproperties that connection to he says. “I learn every day from them.” appreciates in other’s real estate license,” says Juan.Heather, “All my friends started reaching part in and it’s why she hasalso rocketed to the difference he is able to make take out to me for help with purchasing or selling properties, and lives.®“When I’m working with people who are trying to reloMy kids a in the become one of the top Realtors cate, there’s a sense of satisfaction knowing that I’m helping to that’s how I got started.” money big they booth Jacksonville and St. John’s area.

Being change theirtold lives.she’s It’s a family huge achievement forwith them awhen a client the highest for her, purchase a house, andbecause are able to relocate here. Seeing them The service Juan provides hisby many foreign is investors far tran-compliment happy, seeing school, and just knowing scends the typical Realtor responsibilities. offerfeels many, about many them. is serious about that’s how“Ishe “I getthem to enroll knowtheir mykids inHeather that I helped with all of that gives me joy.” things an international buyer ofclients,” a luxury orshe vacation home might willing to have some fu says. “I get to know their needs and their need,” he explains. “I help them understand the school systems, of my sellers, which is families and I keep in contact. I call my clients before legal issues and other things that are important to them, like When he’s not working, Juan enjoys nothing more than spendfort zone!”

Heather a hurricane, asking if they need anything, if they need daughters.

“I wantsay where they can buy a Bentley or a Lamborghini, or which golf ing time with his wife and his two teenage something that w to go.

I calland aftertothey a primary spendpurchase as much time with them asunique, I can before they leave club they might want to join. somewhere I also know private banking home,” he says.

Juan also enjoys golfing and biking, and helpwealth management people.”residence, Juan’s extensive finance experI brought in seven or ei asking if they remembered to file for homeing his community through his church’s activities. tise has also proven to be a huge asset to his clients.

I’mcharitable in the video too! - a stead exemption.

don’t have any family. Come to our house for Thanksgiv-

It’s an amazing feeling.

Giovanni, a true Midwesterner at heart, has always mainPhone 888-461-3930 | Fax 310-751-7068 tained a focus on excellent customer service, answering mag@topagentmagazine.com | www.topagentmagazine.com client phone calls, text messages and emails promptly. As a more information about Juan of Delgado, No portion of this issue may be reproduced inFor any manner whatsoever without prior consent the publisher. Top Agent result of ishis expertise and attention to detail, over 40% of his Magazine published

by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of published please call 407-744-4469 or email Juan@Juandelgado-re.com materials, Top Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. business come from repeat clients and referrals. Clients also To subscribe or change address, send inquiry to mag@topagentmagazine.com.

Copyright Top Agent Magazine say theyin appreciate his kind, easygoing nature and sense Published the U.S. To find out more about Heather Strazinsky visit SellingHome of humor. Giovanni keeps in touch with byor email her at heather@round call past her atcustomers 904-598-4656, sending cards for birthdays and home anniversaries, and just picking up to the phone to say hello and see if past clients 2 Top Agent Magazine need referrals to vendors or any other type of support. https://

mailto:mag@topagentmagazine.com

Top Agent Magazine

3

Small Yard? Big Statement: How to Make the Most Out of Micro Outdoor Spaces When house-hunters compile their lists of musthave home items, a dreamy backyard space is often near the top. After all, who doesn’t want an outdoor oasis of their very own? From summer barbecues to open space for your dog to frolic— everyone has their own aspirations when it comes to creating the perfect backyard paradise. But as homebuyers seek properties deeper within city limits, and Millennials opt for properties with 4

urban amenities and access, home-connected outdoor spaces are becoming a bit smaller in stature.

Of course, size isn’t everything when it comes to outdoor space. Even balconies, rear patios, and ultra-tiny yards can provide homebuyers with the outdoor reprieve they crave—even on a smaller scale. For a few ideas that can help you envision all the possibilities of a micro outdoor space, read on for inspiration.

Top Agent Magazine ®

Top Agent Magazine

Think vertically.

When space is at a premium, think up instead of out. In other words, make the most of small spaces by capitalizing on your backyard, balcony, or patio’s overhead height. Mood-setting string lights, hanging pocket or wall gardens, floating shelves, and modern overhead hangings can create a sense of privacy and luxury without cluttering the square footage on the ground.

Soothing sounds set the mood.

Upgrade the look of structural components.

Not in love with your patio pavers? Don’t have the sweetest view off your balcony? Whatever your small backyard living space gripe may be, there’s always a solution if you go back to the basics. Consider the structural components of your outdoor space that you aren’t in love with and there’s likely an affordable, eye-pleasing solution. For instance, plenty of home goods Top Agent Magazine

retailers make a variety of punchy or luxe outdoor rugs that can disguise stained or lackluster outdoor flooring. Power-washing is another great solution for old grime and dirt that’s an eyesore. Don’t have a great view? Planting ivy on bare walls, installing adjustable mood lighting, or hanging planters can create a more inviting ambiance.

While there may not be room for a swimming pool or pond in a micro yard or balcony, you can still bring the calming presence of water to your outdoor oasis. Fountains run the gamut in sizing and price, making this amenity an easy acquisition. What’s more, a running fountain not only adds a soothing sound to your space, but it also helps drown out noise from the street or the neighbors—making your space entirely your own and stress-free.

Top Agent Magazine ®

5

Don’t compromise on your culinary dreams.

If you love to entertain in outdoor spaces or relish the chance to man the grill—small outdoor spaces don’t have to trip you up. Grill options (both propane and charcoal) come in a range of sizes, many of which can be outfitted securely to balcony posts or be tucked away and out of sight when out of use. Consider nesting tables or those with a removable leaf to adjust your seating and dining options depending on company.

6

Another trick? A small, oscillating fan can keep air flow moving in a small space during grill season—and can be easily affixed to walls or posts, as well.

Don’t let yourself or clients be discouraged by spaces with more limited square footage in outdoor areas. Furniture and design trends have already begun shifting toward providing better small-space options, and at the end of the day, a backyard space is all about providing an area for relaxation. With a few well-placed, strategic choices, you can still have it all.

Top Agent Magazine ®

Top Agent Magazine

Korey Rademacher

Top Agent Magazine

7

Korey Rademacher Currently selling a wide swath of territory in The Sunshine State’s Santa Rosa and Escambia Counties, Korey prefers to work solo, eschewing the popular “team concept” in favor of maintaining one-on-one, highly-personal contact with his clients.

Korey Rademacher of ERA Old South Properties in Pensacola, Florida has built a successful business through a combination of hard work, in-depth market knowledge, 8Copyright Top Agent Magazine

and a commitment to honest and professional advocacy for his clients. While many other agents say goodbye to their clients at the closing table, Korey works hard to Top Agent Magazine

maintain and nurture the relationships he forms with his buyers and sellers, and the trust he inspires in them.

Korey began his journey in real estate in 2011, when he began investing in properties, ultimately purchasing seven over the next four years. In early 2016, he parlayed the knowledge he gleaned from his investment experiences into a career.

Top Agent Magazine

Currently selling a wide swath of territory in The Sunshine State’s Santa Rosa and Escambia Counties, Korey prefers to work solo, eschewing the popular “team concept” in favor of maintaining one-on-one, highlypersonal contact with his clients. “I want to make sure that I’m building a relationship with them,” says Korey, “as we’re working our way towards the goal of buying or selling a home. Rather than my clients talking Copyright Top Agent Magazine9

to an assistant or a buyer’s agent, I want to hear all the details myself. I think that the personal touch, while hard to measure, goes a long way.”

The relationships Korey forms with his clients are extremely important to him. His concern for them is obviously genuine, and he goes out of his way to continue looking after them, long after the transaction is completed. In addition to communicating via social media, Korey frequently reaches out through texts and emails, and will often drop by for visits, just to say hello. He also makes a practice of calling each client eleven months after closing to remind them that their home warranty Copyright Top Agent Magazine Copyright 10

might be expiring, and to simply inquire about any problems they might have so he can assist with addressing them.

The gratitude his clients feel for him is perhaps best illustrated by the many glowing reviews he has received, including this one from Zillow.com: “My husband and I were truly blessed to be able to work with Korey to buy our first home. He did a great job representing us - and himself - throughout the buying process. He was professional, but also made it personal. He was always available and got us answers when we needed them. He was very patient with us throughout the process and put what we wanted first instead of Top Agent Magazine

pressing for a sale. I would highly recommend him to any home buyer.�

Expert marketing has also played a role in Korey’s continuing success, and he parlays a combination of new technology and oldschool tools to make sure his listings are always seen in their best light and sell for top dollar. A strong endorser of Facebook marTop Agent Magazine

keting, he also utilizes print to great effect, mailing out hundreds of postcards to the neighbors of any listing he might have. Additionally, he uses professional photography exclusively, and produces high-quality videos to market his properties.

Korey’s primary motivation in life is his wife Sharon and their four young children, and Copyright Top Agent Magazine 11

any spare time at all is spent with them. He and Sharon are also the stars of the viral sensation YouTube video entitled Best Kept Secret Ever, which hilariously and poignantly documents the reactions of friends and family to the surprise unexpected addition of twin girls to their family.

The future looks bright for Korey, and he has big plans: to continue growing his business, to keep providing the amazing customer service he has become recognized for, and, as he says, “to give as much as possible to my clients as a way of thanking them for helping me get my business to where it is now, and to just take care of them the very best that I can.�

For more information about Korey Rademacher, please call 850-619-1681 or email KoreyRademacher@gmail.com

Copyright Top Agent Magazine 12

Top Agent Magazine

What the First Thing You Do After Work Says About You We all have our routines. From that morning cup of coffee to a jog at the gym, it’s common to establish touchstones for our daily lives.

But have you ever considered what these habits tell us about ourselves? Our actions reveal much about our motivations and emotional life, so taking a second look at your first move at the end of the day can be telling.

With that in mind, see how you fare when it comes to post-workday habits...

Top Agent Magazine

Break a Sweat After a long day of work, is your first instinct to strap on your sneakers and take off on a run? Do you stop off at the local yoga studio for an extended stretch? Maybe you head to the weight room to pump some iron. Whatever your exercise pick, if you’re inclined to sweat it out at the end of a long day, you’re likely a routine-oriented profes-

Top Agent Magazine ®

13

sional who internalizes work-related stress. Of course, you’ve chosen a healthy release for all that pent-up tension, and you’ve discovered the power of endorphins. Once work hours are over, not everyone finds the motivation to stay active. This means you’re driven by routine, conscious of your emotional and physical health, and prefer to leave your cares at the gym, rather than bring them into your home oasis. However, it’s important to give your body a rest now and again, as recuperation time is not only beneficial for physical health, but can help prevent burnout for the long haul.

Flexibility is a skill, and one just as important to cultivate as rigid commitment. If you find yourself out of sorts if you miss just one day of working out, you might want to pay some attention to your routines and motivations, and rebalance your commitments and fitness routine accordingly.

Round-the-Clock Hustle If you’re the type to bring work home with you, you aren’t alone. While your motivation to work nonstop is admirable, it’s also important to make the mental transition from workplace to home, establishing the time to hustle and the time to relax. Just like those that hit the gym without fail after a long day, sometimes you’ll need to practice saying no. If your work life is indistinguishable from your personal life, it’ll be hard to catch a break and recharge.

This means burnout, frayed nerves, and missed details will soon be on the horizon. Of course, round-the-clock hustle is a strength, too. You’re passionate about your work, care deeply about doing things right, and failure is not an option.

Just make sure that you establish some foundational boundaries so that you maintain an 14

appropriate, healthy balance between your time at work and your time at home with the loved ones and hobbies you cherish. If making way for downtime isn’t easy, try penciling it in the way you would a work engagement. Dinner with a friend, a date night with a significant other, or a solo movie fest can be readily added to your calendar, and thus built in to your regimented schedule.

Turn to Food If your first instinct after work is to eat, it can say a few different things about your routine.

Perhaps you’ve been so on-the-go all the day that you haven’t had time for lunch. In this case, you might need to regiment your schedule with more purpose aimed towards downtime and self-care; food is fuel, after all. If you head home and gorge after an average day, you may be turning to food as a way to relieve stress.

In this case, you may need to reassess some of your post-work habits and find a healthier balance and outlet for your tension. Taking a walk, grabbing fresh ingredients for dinner, hitting the gym, or decompressing by catching up with a friend or a good book—all are healthier, more balanced ways of executing the transition from the office to the home. Pay attention to your consumption post-work. Determine how hungry or satiated you really are before making a grab for the nearest sustenance.

People decompress in all different ways after getting home from the office, but always remember that routines are telling. Don’t take your daily actions and impulses for granted. Examine the root behind your well-worn practices, and you may detect nuances at play beneath the surface that can you help you recalibrate for the better.

Top Agent Magazine ®

Top Agent Magazine

GIOVANNI M. CALORETTI

How did Giovanni Caloretti become one of the most respected residential luxury real estate agents in Miami?

During his last year of graduate school, Giovanni realized that he was much more fascinated by real estate than by his major. So he made a bold move to leave school and start a career as an agent in 2008. That leap of faith has paid off and he now has a thriving career at Douglas Elliman Real Estate as an executive director of sales, serving downtown Miami, Brickell, Coconut Grove, Coral Gables and Pinecrest.

tallest residential tower in the Western Hemisphere and one of the world’s most expensive addresses. Each residence of One River Point will have an exquisite view and the riverfront enclave will offer residents a true resort environment.

Giovanni is also selling single family homes throughout Miami, and is working with multiple buyers and sellers as well. “The market is doing very well in Miami!” he says.

What does Giovanni like most about his work? “I love the chance to meet new people and make new friends,” he says.

“It’s always busy and I enjoy that as well.” To give back to the community, he donates to fundraisers for the St. Jude Children’s Hospital and the Susan G. Komen foundation. In his free time, he loves to spend time with his daughter, bike, run and participate in local events. For the future, he plans to continue growing his team, and hopes to one day open his own brokerage. Now those are worthy goals that will surely benefit his clients and his community!

Giovanni, a true Midwesterner at heart, has always maintained a focus on excellent customer service, answering client phone calls, text messages and emails promptly. As a result of his expertise and attention to detail, over 40% of his business come from repeat clients and referrals. Clients also say they appreciate his kind, easygoing nature and sense of humor. Giovanni keeps in touch with past customers by sending cards for birthdays and home anniversaries, and just picking up to the phone to say hello and see if past clients need referrals to vendors or any other type of support.

When it comes to marketing his luxury listings, Giovanni uses a tailored approach. He knows that many of his high net worth clients may not currently live in the Miami area, so in addition to advertising in The Miami Herald, he also places ads in publications such as The Wall Street Journal and The New York Times. He sends e-blasts to his extensive database of potential buyers and agents, conducts a targeted campaign via social media, and hosts well-attended open houses. Currently, Giovanni is the Director of Sales for One River Point, a new development in Brickell with 428 units designed by world renowned architect Rafael Viñoly, who created the legendary 432 Park Avenue in Manhattan, the

To find out more about GIOVANNI M.CALORETTI, email giovanni@thecalorettigroup.com, call (305) 409-5722, or visit thecalorettigroup.com https://www.facebook.com/stillwaterreg/ giovannicaloretti.com www.

www.

Top Agent Magazine

15 Copyright Top Agent Magazine

mailto:mag@topagentmagazine.com http://www.topagentmagazine.com

16

Top Agent Magazine

5 Reasons Why You Need a Mentor As great as it might feel to start your own business, and be solely responsible for its success, at some point, every entrepreneur reaches the limit of their potential, and needs a boost that only experience can provide.

But how do you get a lifetime of experience when you’re just starting out? Sure you can read countless books, but no book can replace the real life experience and advice of a mentor.

Mentors not only provides valuable insights, but they also have access to valuable connections as well. In fact a majority of the Top Agent Magazine

most successful CEOs and entrepreneurs in the country have said that having a mentor early on was instrumental in their success.

Here are some of the reasons why.

1. They’re able to see where you need improvement, when you can’t When you’re working non-stop to get your business off the ground, you might feel sensitive to any criticism from people who aren’t going through what you are. A good

Top Agent Magazine

17

mentor knows exactly what you’re going though, and has probably made every mistake. When you’re in the thick of it, you might not be able to see where the problems are. A knowledgeable outsider, who knows exactly where you’re at and has only your best interests at heart is just what you need.

When you have a trusting relationship with someone like that, you will be more willing to listen to that brutal honesty, even if that constructive criticism stings.

energy into it. They can see things in a completely logical way and guide you based on the facts rather than emotion. A good mentor helps you work smarter, not harder. They help you focus on your goals and how to get there, as well as setting boundaries for you so you don’t overextend yourself. They teach you how to say no and help you let go when you need to move on from a setback.

2. They will encourage you to think outside of the box

In addition to expertise, building a strong network is something that can only come with time. A mentor will most likely have that already, giving you access to people and resources that would take others years to gain. These connections will lead to opportunities that might never have happened otherwise. It’s also a great confidence boost knowing that your mentor trusts and believes in you enough to invite you into their inner circle.

Years of experience can give someone a great idea of what works and what doesn’t.

They’ve seen things first hand, not just in theory. At the same time, mentors recognize the importance of taking chances, calculating risks, as well as cutting losses and moving on. A good mentor isn’t trying to encourage you to be a carbon copy of them, they are trying to create the best ‘you’ possible. That includes encouraging you to take chances, and then being there pushing you to keep going forward if it doesn’t work out.

A good mentor knows that even failures can be opportunities.

3. They take the emotion out of decisions and help set boundaries Unlike you, a mentor has no emotional investment in certain business approaches that you might have decided to try. There’s nothing harder than admitting something isn’t working when you’ve put a lot of time and 18

4. Networking

5. Encouragement At the heart or it all, a mentor offers you encouragement and motivation along the way, in good times and in bad. After a failure, it can be hard to get back on track and keep forging ahead. It helps to have someone who has spent year getting back up after being known down and coming out stronger than ever. It’s during those moments, when you feel alone and isolated, that having someone around offering you advice and positive feedback will be a much needed salve. They’re your cheerleader, they want you to succeed, and hopefully, you’ll pay it forward one day when you become as successful as them.

Top Agent Magazine

Top Agent Magazine

JUAN DELGADO Anyone looking for a luxury or vacation home in sunny Central Florida need look no further than Juan Delgado, the Celebration, Florida-based Realtor who has made a name for himself as an expert in that upscale niche market. Juan, who works with La Rosa Realty LLC, prides himself on providing white-glove service to his many grateful clients, the majority of whom are international investors.

Juan, a former corporate executive, began his career in real estate when he purchased his own property management company. “It was just a natural path that I took from managing properties to getting my real estate license,” says Juan. “All my friends started reaching out to me for help with purchasing or selling properties, and that’s how I got started.”

The service Juan provides his many foreign investors far transcends the typical Realtor responsibilities. “I offer many, many things an international buyer of a luxury or vacation home might need,” he explains. “I help them understand the school systems, legal issues and other things that are important to them, like where they can buy a Bentley or a Lamborghini, or which golf club they might want to join. I also know private banking and wealth management people.” Juan’s extensive finance expertise has also proven to be a huge asset to his clients.

With half of his business based on repeat and referred customers, Juan is clearly providing impressive client service. “I go the extra mile for them,” he says. The reviews Juan has received for his services are solid proof of that, and include this glowing testimonial on Zillow.com, on which site he holds a perfect five-star rating: “Excellent service and professionalism by Juan Delgado. Juan was sincere and helpful from beginning to end.

Just the type of person one needs when buying or selling a house. We sold our property very fast due to his knowledge and fair approach to buyers, and he knows the Celebration area very well. He gave us his honest view, which helped us make an informed decision. Would definitely recommend him.”

While the financial rewards of his chosen profession are not inconsiderable, Juan finds the most satisfaction in the more personal side of the industry. “I love that my job provides me with the opportunity to meet some very interesting people,” he says. “I learn every day from them.” Juan also appreciates the difference he is able to make in other’s lives. “When I’m working with people who are trying to relocate, there’s a sense of satisfaction knowing that I’m helping to change their lives. It’s a huge achievement for them when they purchase a house, and are able to relocate here. Seeing them happy, seeing them enroll their kids in school, and just knowing that I helped with all of that gives me joy.”

When he’s not working, Juan enjoys nothing more than spending time with his wife and his two teenage daughters. “I want to spend as much time with them as I can before they leave home,” he says. Juan also enjoys golfing and biking, and helping his community through his church’s charitable activities.

Juan’s plans for the future are simple: to continue growing his business while refining and enhancing the already-exceptional client experience that he has become known for. “I just want to continue exploring the luxury and vacation home niche,” says Juan, “and continue to position myself as a really knowledgeable expert. If someone is an international buyer, I can bring a lot of value to them. I’m far more than just a Realtor.”

For more information about Juan Delgado, please call 407-744-4469 or email Juan@Juandelgado-re.com Top Agent Magazine

19 Copyright Top Agent Magazine

#Reaching the Millennial Market Through Social Media

by Bubba Mills

The old adage in marketing says if you aim at everyone you’ll miss them all. I know REALTORS® sometimes fall into the trap of attempting to reach everyone and then scratch their heads when they only hear crickets chirping. If you’re one of those (or even if you’re not), stick with me and I might be able to help you.

know how to reach them. For that part, I’ll share two words: social media. Many surveys have confirmed that social media is the Millennials’ dominant source of information, even above search engines. So the best way to build relationships and trust with Millennials is through social media.

The true beauty of social media is not only its reach but its implied advocacy. When Millennials find content they relate to, they share it with their The National Association of REAL- peers. So if one person shares your TORS® has found that Millennials message, it could instantly go to hunrepresent the largest share of recent dreds (or even thousands) of people buyers (32 percent of all buyers last with the inferred praise of the person year were Millennials). But here’s sharing it. the kicker: the overwhelming majority use real estate agents. Are If you’re not using social media, lights and bells going off in your again, check your pulse. Then start learning about social media and get head? If not, check your pulse. active on it. I promise it’ll be well So a great place to sharpen your worth your time. The big ones are marketing aim is with Millennials. Facebook, Twitter, Pinterest, Tumblr That’s half the equation—knowing and Instagram. You can Google each who to go after. The second half is to and get a feel for which ones make Let me start with one word: Millennials—those between the ages of 18 and 34.

20

Top Agent Magazine

Many surveys have confirmed that social media is the Millennials’ dominant source of information. the most sense for you, but all of them have something to offer REALTORS®.

I’m proud of that because I know in this day and age anyone who sells anything must use social media.

Now I’m not one to toot my own horn, but for this topic I will only with the hope that you give what I say a little more weight. Last year, a national magazine named me to its 25 most connected professionals list.

So here are some tips you can start using to reach Millennials on their terms:

Top Agent Magazine

1. First, take time to understand social media. Join them (they’re free!)

21

Millennials under stand marketers and they’re open to their messages on social media—if the messages are relevant to their lives. Otherwise, they simply ignore it.

and just take it all in. See what it’s all about and what kind of information people share. Spend at least several days learning before you share info.

2. Make sure what you share fits the specific social media outlet. For example, Facebook and Twitter are primarily personal tidbits, news and they’re both fairly casual, while Instagram is geared almost exclusively for visuals and photos.

3. Make sure your information is relevant and useful to improve the chance it gets shared. Millennials understand marketers and they’re open to their messages on social media—if the messages are relevant to their lives. Otherwise, they simply ignore it.

22

4. Make it interesting. Instead of saying, ‘Gee, I have this great listing.’ Why not just share a picture of a cool looking wrap-around front porch of a house (that just happens to be one of your listings) that was built in the 1940s.

Bubba Mills is co-owner and executive vice president of Corcoran Consulting and Coaching Inc. (www.corcorancoaching. com/programs, 800-957-8353), an international consulting and coaching company that specializes in performance coaching and the implementation of sound business systems into Real Estate Companies, Mortgage Companies and Small Businesses. Bubba Mills is a nationally recognized inspirational and education speaker, coach and mentor to the top real estate agents and mortgage companies. To find out more about Corcoran Consulting & Coaching, call 1800-957-8353 or visit us at www.Corcoran Coaching.com.

Top Agent Magazine

HEATHER STRAZINSKY What does customer service mean to Heather Stranzinsky? “A client called me the night before they were coming into town and they wanted to see 13 houses,” she tells Top Agent. “I cleared my schedule because they were only going to be in town that one day, so I accommodated them. By the end of the day, after seeing 13 houses, they were hugging me and they said, ‘You’re family.’”

Making that connection is important to Heather, and it’s why she has rocketed to become one of the top Realtors® in the Jacksonville and St. John’s area. Being told she’s family by a client is the highest compliment for her, because that’s how she feels about them. “I get to know my clients,” she says. “I get to know their needs and their families and I keep in contact. I call my clients before a hurricane, asking if they need anything, if they need somewhere to go. I call after they purchase a primary residence, asking if they remembered to file for homestead exemption.

“I think what sets me apart is that it doesn’t end after the sale,” she continues. “It’s not just good business - I like keeping in touch with them. I just did a customer appreciation pumpkin patch visit. It’s something I very much enjoy.”

Being involved with her community is vital to Heather. ”We’re the house on our street where we say, ‘Hey, you don’t have any family. Come to our house for Thanksgiv-

ing, come to our house for Christmas.’ We have anywhere between 20 and 40 people over for Thanksgiving dinner. It’s an open arms sense of community. We can always find another chair, we can always make more space. And there’s always more than enough food!”

She’s also formally involved in her community through charitable work. “My kids and I are involved in Out of the Darkness, a suicide prevention walk,” she says. “And we take part in Relay For Life, the cancer walk.

My kids are ambassadors, and we raised money with a big booth selling merchandise.”

Heather is serious about serving her clients, but she’s also willing to have some fun. “I made a music video for one of my sellers, which is very much outside of my comfort zone!” Heather says. “The seller wanted something unique, something that would catch people’s eyes, and so I brought in seven or eight people from my agency - and I’m in the video too! - and we made a music video for ‘In My Feelings’ that shows off her house!”

Heather has thrown herself into her work and, in the five years since she began, her work has given her a new perspective on herself. “It’s empowering for someone who was a stay at home to be able to give her all to this career and be as successful as I have been. It’s changed my attitude, it’s changed my perception. People come to me to help them realize the American dream of owning a home.

It’s an amazing feeling.”

To find out more about Heather Strazinsky visit SellingHomesWithHeather.com, call her at 904-598-4656, or email her at heather@roundtablerealty.com https://

Top Agent Magazine

Copyright Top Agent Magazine 23

mailto:mag@topagentmagazine.com

24

Top Agent Magazine