FLORIDA 10-22-18

FLORIDA EDITION

How to Incorporate Current Events to Your Email Blasts and Stay Relevant

FEATURED AGENTS

PHIL AITKEN NICOLE BOUHADANA COVER STORY

Killing Clients with Kindness AND VALUE

Stacey Glenn

FLORIDA EDITION

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PHIL AITKEN

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NICOLE

impression Top Agent Phil Aitken of KellerFirst things that important, anddoc no Williams Realty – Southside in Jack- them all of international sonville, Florida is ranked among the to make rav Nicole Bo top 1% of all Realtors in that city, andwhich their friends by storm since r for good reason. With a solid focus Florida in 2003. on exceptional customer service, and Faith also p years’ experience a commitment to doing what’s right members to exceeding peopl for his many buyers and sellers, Phil explains, “a is living proof instills a sense of trust in his clients out for our sions matter. Nev that is almost unparalleled.

As Lead to property make sum STACEY GLENN PHIL AITKEN NICOLE BOUHADANA Internet and social-media age any of the Phil Aitken Home Team, he the best fins lute best in photos and online. For Nicole, oversees an equally-dedicated group of agents and administraalso in Miami, Miami Beach, Bal Harbour,offer Surfsig tive staff who are all focused on providing their clients with the guarantee th South Beach has led to some of her most excit smoothest transaction experience possible. from them. doesn’t love Nicole can even trace one of her most high-pro Phil began his real estate career in a2005, and began by selling it for them chance encounter while out shopping. “I ref CONTENTS new construction homes, finding success immediately. last yearalmost from an executive secretary in New Following the harrowing market crash, retreated from realin theExceptional me to he show a Miami listing $5 million estate sales in favor of working in she the explains. internet marketing busifactors behi With one week before meeting ness. Once the market rebounded, researched however, hevarious signedoptions up withfor sional photo him. “After 19) KILLING CLIENTS 4) HOW TO 13) BODY the Miami coast,“Iwefound found him perf Keller Williams in 2014 and hasn’t on looked back since. openthehouse INCORPORATE LANGUAGE: WITH KINDNESS Beach,” she says.

Two weeks he price close myself at fifty years old and having to start over,” he recalls.

“We after asking CURRENT EVENTS AND VALUE HOW READSo I read the book he called Nicole and nearly lostTO everything.

Millionaire Realasked, Estate“Do you have a your telephone number the first place?”

Agent

by Gary Keller, and it talked about how to build ainreal When he His TO YOUR EMAIL YOUR PROSPECT a decade earlier sheAnd gavethat’s him her family. business“We car estate and how to serve big and to serve well.

LIKEteam A BOOK! BLASTS AND STAY met his at a return boutique in South Beach been my mission ever since.” Eachthat yearwesince to the says, “andwh s RELEVANT ping with my daughter.

He had said, ‘If I bec industry and since the formation of his team, Phil has witnessed do.” Phil als day, Isomething would buyeasily here in South Beach.’”

Imp the exponential growth of his business, attribso by donat approach, the man kept her card. utable to his impressive work ethic and the honesty and integrity True non-pr with which he approaches each real estate transaction. with life-thr The fact that Nicole was with herwith daughter the Cho client brings things full-circle. “I started in rea Nearly two-thirds of The Phil Aitken Home Team’s business is a mother of two little boys, living in Canada, Phone 888-461-3930 | Fax 310-751-7068 based on referrals and repeat business, perhaps the surest indi- Looking to t my third child.” Knowing that her 9-5 job wo cator that they are truly providing exemplary customer service. able to serve mag@topagentmagazine.com | www.topagentmagazine.com with three young children, she left her career “In addition to great customer service,” says Phil, “we35are very 200 families estate.

More than years ago, when Nico No portion of this issue may be reproduced in any manner whatsoever prior consent ofdo. theOur publisher.

Top Agent process-driven onwithout everything that we Director of Operfamilies,” he career, she wouldoflist and show home accom Magazine is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy published ations has built out an incredible, daughter, step-by-step of 192 ascustomer her process “Lucky Charm,” she says, se E

materials, Top Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. later became Nicole’s partner, as Nicole share To subscribe or change address, send inquiry to mag@topagentmagazine.com. passion, leading Eva to pursue her career in Published in the U.S.

When her family later relocated to Florida, N front Realty, where she has been a top-perform

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“I enjoy working with closely my clients,” she Magazine to fully enjoy Top the Agent property they buy and th Because most of her buyers are purchasing va

mailto:mag@topagentmagazine.com

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How to Incorporate Current Events to Your Email Blasts and Stay Relevant Email marketing is a cost effective and straightforward method of getting your name and services in front of clients with just a few keystrokes. This tried-and-true approach to digital marketing is a favorite of many, and there are countless ways to customize (and maximize) your email blasts to reap superior results. Despite this, many real estate profes4

sionals are content to standardize their email advertising and take a broad, one-size-fits-all approach to capturing interest and leads. While an up-front sales pitch certainly has its uses and benefits, it doesn’t hurt to shake up your routine and refresh your email marketing approach by adding specifics that draw renewed interest from your audience.

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One way to accomplish this is by tying in current events and local happenings to your email blasts. After all, your sphere of influence likely receives countless marketing emails per day. To cut through the noise, sharpen your message with a few specifics that separate your communications from the pack. Not every email should be focused on closing a sale, or else your audience will learn to stop listening.

How do you build your brand, stay top of mind, and keep the lines of communication open with your clientele? Here are a few ideas to get you started.

against an old rival? Do they host themed fan days honoring veterans or catering to families? Tailoring your communications to a local sports franchise’s big news or next event can draw intrigue and provide added value for your clients. Remember, not every communication you send should be focused on pitching and closing a sale, otherwise your audience will tune out your emails altogether. Instead, incorporate fun, community-oriented content that lets readers know you’re a resource for much more than real estate.

Sports news makes a splash

Become a one-stop-shop for holiday fun and seasonal ideas.

People love to rally behind the home team.

Is a regional, local university, or professional sports team in your area headed to the playoffs or the championship? Are they facing off

From Mother’s Day to Thanksgiving, anyone can send an email wishing clients a happy holiday. While the sentiment is a good one, you’ll be one of dozens flooding inboxes with

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your well-wishes. Instead, go beyond the traditional greetings and good tidings and become a hyper-specific resource for clients. Create a gift guide for Mother’s Day, outline family-friendly local events occurring in your area around the holidays, or engage in a promotional partnership with a local business who’s offering a holiday special of their own. In other words, don’t settle for just saying hello during certain times of the year. Instead, up the value of your email blast by offering clients curated information that relates to their interests and area.

Doing so makes your emails a must-read, while demonstrating your ability to go the extra mile.

Pop culture serves as a fun and timely tie-in.

Is a new gaming app sweeping the nation? Have your social media feeds been flooded with the same viral video? Is everyone gossiping about the same TV show premiere? Pop culture tie-ins in your email marketing campaigns can be extremely effective, but in order to for

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them to work, you’ll need to move quickly and keep your focus on the phenomenon, rather than your service pitch. The goal behind pop culture marketing tie-ins is communicating the progressiveness and hip factor of your brand, while capturing timely, topical interest that’s at a fever pitch. Everyone wants to be in on a running joke or trend, and if you leverage trending pop culture moments in your email marketing, you’ll be able to draw views and clicks from a wide audience.

Plenty of services offer standardized email marketing templates and content for today’s real estate professionals, and while the motivation behind marketing is transactional, your communications don’t have to be. The surest way to make an impact in your clients’ inboxes is to add original value and break apart from the pack. Consider updating some of your routines with these current events oriented techniques and your email audience is sure to take a second look.

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Stacey Glenn

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Stacey Glenn Dynamic, knowledgeable and supremely creative, Top Agent Stacey Glenn of Royal Shell Real Estate in Fort Myers, Florida consistently delivers excellent results for her many grateful clients. Stacey’s consummate professionalism, coupled with her excellent leveraging of new technologies, has translated into her status as one of the most successful Realtors currently working in the Southwest region of The Sunshine State.

Stacey has good reason to remember the exact day she officially became a real estate agent.

“On January 23rd, 2013, I was nine months pregnant and taking the test to get my license,” she recalls. “I was on question 67 when I went into labor with my son. I finished the test, 8Copyright Top Agent Magazine

passed it, and then drove to Chick-fil-A for a fried chicken sandwich, waffle fries and a diet coke. I then drove to the hospital and had my son that day. So maybe he’ll grow up to be a superstar Realtor,” she says with a laugh.

Starting out as a solo agent, she moved to Royal Shell last year and now oversees a team that includes two Buyer’s agents. Stacey’s success was almost instantaneous, and she has been recognized as her company’s top producer for sales and listings seven times in the past eighteen months. She is also ranked among the top 1% of all Realtors in Southwest Florida.

Nearly 75% of Stacey’s business is based on word-of-mouth, a sure sign of the customer Top Agent Magazine

satisfaction she provides her many buyers and sellers. When asked to account for this exceptional level of customer loyalty, Stacey grows thoughtful for a moment before replying. “It’s really all about the results I provide,” she says.

“My clients know that I took really good care of them, and they have really good memories of the experience.”

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There are many factors that set Stacey apart from her peers, aside from her phenomenal work ethic and her true sense of caring. Among them are her embrace of new technology, something many more veteran Realtors continue to struggle with. “I think it has a lot to do with my age. At thirty-five, I’m the youngest person in my office,” she says. “I’m probably more Copyright Top Agent Magazine9

on the cusp of technology, social media, and video marketing than a lot of my peers, some of whom don’t even have an online presence.�

As evidence of this proficiency is her fascinating, weekly YouTube series Realty-V (www.

Realty-V.com), which showcases Southwest Florida communities and lifestyles, which StaCopyright Top Agent Magazine 10

cey hosts with great aplomb. Additionally, she has spent the last three years developing a new and innovative way to search for real estate, which allows the consumer to search for properties based on seven questions that determine which community best represents the lifestyle the client is looking to lead, rather than just Top Agent Magazine

finding a house. “It’s about finding the people that are your people, where they are going to fit in best,” explains Stacey.

As further evidence of her creativity, one could point to her exceptional branding. In fact, her brokerage frequently calls on her to speak to other agents about it and how to define their own image and to keep it consistent. Having adopted as her mascot the Florida duck, Stacey points to several of its characteristics as emblematic of her approach to selling real estate. The Florida duck (also known as the Top Agent Magazine

Florida Mottled duck or the Florida mallard) has a birds-eye view of the area, while Stacey sees what’s going on in the local market and uses that insight to help her clients find the best place to live. Much like the female Florida duck moves its ducklings to water within 24 – 28 hours of hatching, Stacey moves quickly to help waterfront home sellers and buyers.

The Florida duck is non-migratory, and Stacey helps her South Florida clients year-round.

Finally, the Florida duck glides smoothly across the water while paddling quickly underneath, and Stacey works hard behind the scenes to Copyright Top Agent Magazine 11

ensure each and every transaction process goes smoothly.

Stacey is also a highly-adept marketer of her listings. Professional photography, video walkthroughs, postcards, and of course a robust presence on social media all ensure that her listings are seen by as many potential buyers as possible, and consistently in their best light.

The future looks bright for Stacey, whose business continues to grow exponentially, year after year. Still, regardless of how big it becomes, she will remain committed to what she is best known for: offering each of her clients the very best in honest, ethical real estate guidance. “In real estate,” she says, “there is no limit to what you can do, who you can meet, and who you can help.”

For more information about Stacey Glenn, please call 239-823-1343 or email Stacey@teamstacey.com, or visit teamstacey.com www.

https://www.facebook.com/thekenneyteam/

http://www.kenneyteam.com/

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Body Language: How to Read Your Prospect Like a Book!

By John Boe Are you aware that your body language gestures reveal your deepest feelings and hidden thoughts to total strangers? The very first sale you must make with each new prospect is to “sell yourself”. If your prospect doesn’t like or trust you, he or she will never even remotely consider buying your product or service. Understanding body language gestures will help you build trust and rapport quickly with your prospects and customers... face-to-face or over the phone.

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Body language is a mixture of movement, posture, and tone of voice. Top sales reps and the most successful managers recognize the importance of nonverbal “buy signals” in the selling process and have learned to “listen with their eyes”. They understand the power of body language and know how to use their gestures and voice tone to establish trust and build rapport quickly. Body language research shows that nonverbal communication has a much greater impact and reliability than the spoken word. Therefore, if your prospect’s words are not congruent with his or her body language gestures, you would be wise to rely on the body language as a more accurate reflection of true feelings.

The good news about body language is that you were born knowing the information. This explains why people from different cultures can communicate effectively without having to speak a single word. In the animal kingdom, every cat, dog, bear, horse, etc. on the planet will use the same body language gestures to communicate with each other. For example, when an animal is angry, they will pin their ears back flat against their head.

Even though people understand body language instinctively, the meaning of “finger gestures” may change from one culture to another. Finger gestures, such as the V for victory sign or the okay gesture are “learned gestures” created by the culture and the meaning often varies from country to country. For example, on January 23, 1968, the USS Pueblo, a Navy intelligence ship, was engaged in a routine surveillance mission off the North Korean coast when it was intercepted by North Korean patrol boats. The 83-man crew were captured and imprisoned in Pyongyang, where they were interrogated and beaten. In an attempt to gain propaganda value from the crew, the North Koreans conducted a news conference. When photographed during the press conference, some of the ship’s crew expressed their disdain for their captors by sticking out their middle finger. While this finger gesture was noticed by the North Koreans they didn’t understand the disrespectful meaning that the gesture implied. After the photos were released worldwide and the meaning 14

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of the finger gesture was revealed, the North Koreans were politically embarrassed and severely beat the crew.

During your sales presentation, it’s critically important to get started on the right foot. Research shows that we decide in the first few moments whether we like someone or not. Yes, we also judge a book by its cover too. There’s absolutely no substitute for a positive first impression. Create a favorable first impression and build rapport quickly by using open body language. In addition to smiling and making good eye contact, you should show the palms of your hands, keep your arms unfolded, and your legs uncrossed.

Body language is

a mixture of movement, posture, and tone of voice.

You can build trust and rapport by deliberately, but subtly, “matching and mirroring” your prospect’s body language in the first few minutes of the appointment.

For example, if you notice that your prospect starts off the appointment by crossing his or her legs and sitting back in the chair, you should match them by crossing your legs and sitting back in your chair as well. After you believe you have developed trust and rapport, you can verify it by seeing if your prospect will begin matching your gestures. Try leading your prospect into a more open and receptive body language posture by uncrossing your legs and leaning towards the table. If you notice your prospect subconsciously begins matching your body language gestures, congratulations, this indicates that you have laid the foundation of trust and rapport. Conversely, if you notice that your prospect is mismatching your body language gestures, you know trust and rapport has not been established and you need to continue the “matching and mirroring” process.

Be mindful to evaluate the flow of “gesture clusters” rather than isolated gestures taken out of context. Listed below are some important body language gestures that you need to become familiar with. There are two basic categories of body postures; Open/Closed and Forward/Back. In an open and receptive body posture, arms are unfolded, legs uncrossed, and palms are exposed. In a closed body posture, arms are folded, legs are crossed and the entire body is usually turned away.

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Body Movement Gestures • Leaning back and closed = Lack of interest • Leaning back and open = Contemplation and cautious interest • Leaning forward and closed = Potential aggressive behavior • Leaning forward and open = Interest and agreement Head Movement Gestures • Head neutral = Neutral and open attitude • Tilted back = Superior attitude “looking down your nose” • Tilted down = Negative and judgmental attitude • Tilted to one side = Interest Facial Gestures • Eye rub = Deceit, “see no evil” • Looking over top of glasses = Scrutiny • Nose rub = Dislike of the subject • Hand or fingers blocking mouth = Deceit, “speak no evil” • Chin stroking = Making a decision • Thumb under chin with index finger pointing vertically along the cheek = Critical judgment Are you missing your prospect’s buy signals? As a professional salesperson you must continuously monitor your prospect’s body language and adjust your presentation accordingly. By understanding your prospect’s body language gestures you will minimize perceived sales pressure and know when it’s appropriate to close the sale!

“As the tongue speaketh to the ear, so the gesture speaketh to the eye.”

– King James the First (1605) Copyright ©, John Boe. All rights reserved.

John Boe presents a wide variety of motivational and sales-oriented keynotes and seminar programs for sales meetings and conventions. John is a nationally recognized sales trainer and business motivational speaker with an impeccable track record in the meeting industry. To have John speak at your next event, visit www.johnboe.com or call 937-299-9001. Free Newsletter available on website.

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PHIL AITKEN Top Agent Phil Aitken of Keller Williams Realty – Southside in Jacksonville, Florida is ranked among the top 1% of all Realtors in that city, and for good reason. With a solid focus on exceptional customer service, and a commitment to doing what’s right for his many buyers and sellers, Phil instills a sense of trust in his clients that is almost unparalleled. As Lead of the Phil Aitken Home Team, he oversees an equally-dedicated group of agents and administrative staff who are all focused on providing their clients with the smoothest transaction experience possible.

Phil began his real estate career in 2005, and began by selling new construction homes, finding success almost immediately.

Following the harrowing market crash, he retreated from real estate sales in favor of working in the internet marketing business. Once the market rebounded, however, he signed up with Keller Williams in 2014 and hasn’t looked back since. “I found myself at fifty years old and having to start over,” he recalls. “We nearly lost everything. So I read the book Millionaire Real Estate Agent by Gary Keller, and it talked about how to build a real estate team and how to serve big and to serve well. And that’s been my mission ever since.” Each year since his return to the industry and since the formation of his team, Phil has witnessed the exponential growth of his business, something easily attributable to his impressive work ethic and the honesty and integrity with which he approaches each real estate transaction.

Nearly two-thirds of The Phil Aitken Home Team’s business is based on referrals and repeat business, perhaps the surest indicator that they are truly providing exemplary customer service.

“In addition to great customer service,” says Phil, “we are very process-driven on everything that we do. Our Director of Operations has built out an incredible, step-by-step process of 192

things that have to happen from contract to close. We’ve got them all documented and we don’t miss any of them. Our goal is to make raving fans who will have no hesitation about referring their friends, co-workers or neighbors to us.”

Faith also plays a role in Phil’s success. “we encourage our team members to have a personal relationship with Jesus Christ,” he explains, “and we feel a high calling to stewardship and looking out for our client’s best interests, and their finances. We want to make sure their money is protected and their entering into the best financial opportunity for them and their family.” Phil also offer guarantees that put his client’s concerns to rest. “We guarantee that if we can’t sell our client’s home, we’ll buy it from them. And we have a love it or leave it program: if a client doesn’t love their house twelve months after buying it, we’ll sell it for them for free.”

Exceptional marketing also comes into play when assessing the factors behind Phil’s impressive success story. Staging, professional photography, and a demand-increasing coming soon and open house strategy inspire offers that are typically well above asking price.

When he isn’t working, Phil enjoys spending time with his family. “We’ve had four grandchildren in the last three years,” he says, “and so anytime we get to spend with them, that’s what we do.” Phil also places great importance on giving back, and does so by donating portions of commissions to the Dreams Come True non-profit organization, which grants wishes to children with life-threatening illnesses. He is also very active as a Deacon with the Christian Family Chapel in Jacksonville.

Looking to the future, Phil’s plan is to continue to grow and to be able to serve even more clients. “Our goal for next year is to help 200 families, and five years from now we’d like to be helping 500 families,” he says. All the while, of course, providing the amazing customer service that is truly one of a kind in the Sunshine State.

For more information about Phil Aitken , please call 904 - 568 - 7445 or email phil@aitkenhometeam.com Top Agent Magazine

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Killing Clients with Kindness and Value

By Walter Sanford

Sometimes, we need to “kill” our clients with kindness and offer value. I know it goes against everything in our nature to turn the other cheek when they are being mean.

Recently, a coaching client had some challenges with a particular client, and I’m sure you have also worked with the kind of client who discourages you so much that you just want to hit the delete button!

How about offering a response that increases your fame and makes the client always wonder what they may be missing? They might not list with you, but they will never forget you.

Included in the balance of this article are the email from the client, the request for help from my coaching client, and then my suggested response.

Email from the Potential Client: Sorry, I have been really busy. Let me tell you where I’m at with everything. You may or may not be interested.

I am definitely putting the house on the market. The house has been rented for the last 5 years with the same family. They originally signed a rent to own lease. Three years ago, they decided they didn’t want to buy it.

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Anyway, I recently informed them that I’m going to put the house on the market. Now, they are reconsidering buying the house. I don’t think they will buy the house, but I guess you never know. If they do buy the house, it would be for sale by owner. I will not let them drag their feet.

We happen to know a lot of REALTORS® in (area). Some are pretty good friends and with that comes opportunities at rates way under the norm. One of them did sell our last house quickly but circumstances have changed. I know you are a very good REALTOR®, because I have heard other REALTORS® talk about you.

You may not be interested at this point anymore. If you are still interested, let me know what your best rate is. Let me know if you are okay with the current tenants on a “for sale by owner” agreement, if that happens.

I would want a short-term agreement. The current rent is higher than my mortgage payment so I’m okay if they don’t buy and I’m not forced to sell at a low price. However, I want to sell ASAP. I’m wanting to purchase another property so I’m not going to overprice the house and I will negotiate.

Email from Coaching Client to Me: Walter, this guy is a college basketball coach. I want to help him, but I need to have a chance to run a successful business, too! How do I answer this?

Email from Me to Coaching Client (to share with potential client): Thank you so much for the nice words. It is very exciting to hear that our hard work is creating some buzz. I think we can accommodate you and exceed your expectations: 20

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1. We believe that we exceed client expectations more often than most agents, because we spend the time to understand what the client needs.

Then we develop a customized program to meet and exceed that goal.

We would love to help you in accomplishing your real estate needs.

2. We would be happy to exclude the current residents from the listing agreement for 30 days. This would help in motivating the current residents to buy in that they can see the price discounted by the commission, if they commit to buy within the 30 day period. We would like to offer you our closing service that handles everything for a flat fee of $4,000. This handles the contract phase, aligning the team of affiliates, and the closing. This, of course, is at your option.

3..Our commissions are normal for our market, but we save you money over any commission discounter. Our specialty is increasing your net proceeds. We do this by bringing you more buyers with more effective marketing, better negotiating, better systems for handling inspections, better pre-approval tools for your buyer, better contracts, and less post-seller litigation from better contracts. Commission discounts usually cost you money because of the agent’s lack of emphasis on your net proceeds check. It is like a basketball player who is playing with no heart, only for the scholarship.

4. Our rate is retail 6%. This may eliminate us, but that would be a shortsided conclusion. Here are 5 of the ways we can beat any commission discount: A. We beat the average List to sell ratio in (area) by a larger margin than any discount.

B. We beat the days on market, which affects your carrying costs and lost opportunity costs on your equity.

C. We have a low litigation rate as compared to national standards.

D. We can market your home a little over retail due to our marketing.

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D. We urge a pre-inspection plan to get rid of the little and big problems before a buyer is involved and wants everything built new.

5. Our agreements are 6 months, but that is not what sells properties.

Marketing and price sell property. If we are wrong about those two items, we will adjust every week based upon showings and consultations with you.

6. I would also like to advise you on a misconception. Rental costs average about 35% of market rent in our area. Add in lost opportunity costs on your equity that is not doing anything at this point. I can show you how your current position is losing you money every month.

I think our next step is a presentation of the tools we bring to achieve your goals. Listing with friends is loyal, but is it the best business decision?

Do they have the tools and will you hold their feet to the fire when the results are not what you need? (Client’s name), you know the difference superstars make on a team. Let’s go for the win.

It’s not so much whether my coaching client obtained the listing, but he needed to stand up for a profitable, long term business. Never sell yourself short to get business. You will never be happy.

In these situations, I cannot guarantee an outcome, but I can guarantee the client will never forget you. You are planting seeds of discontentment with the small amount of money saved in a commission compared to not achieving their goal. Whether he/she admits it or not, he/she will have respect for you.

Do more lead generation so you won’t have to work so hard on leads like these.

Copyright©, Walter Sanford. All rights reserved.

Walter Sanford has been designing and implementing real estate systems for 30 years.

One of the most successful REALTORS® and now wealthy from his systems, Sanford teaches his systems and strategies through his products, seminars, and personal coaching producing the best results in the industry. Do what works, do what is proven. Hire Walter Sanford. Call our office at 800.792.5837, email walter@waltersanford.com, or chat with us online at www.waltersanford.com.

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NICOLE BOUHADANA First impressions are extremely important, and not only in the world of international luxury real estate, which Nicole Bouhadana has taken by storm since relocating to South Florida in 2003. With more than 35 years’ experience and a passion for exceeding people’s needs, Nicole is living proof that first impressions matter. Never mind that in an Internet and social-media age any property must look its absolute best in photos and online. For Nicole, simply enjoying life in Miami, Miami Beach, Bal Harbour, Surfside, Sunny Isles and South Beach has led to some of her most exciting client relations.

Nicole can even trace one of her most high-profile, luxury sales to a chance encounter while out shopping. “I received a phone call last year from an executive secretary in New York who wanted me to show a Miami listing in the $5 million range for a CEO,” she explains. With one week before meeting the client, Nicole researched various options for him. “After several showings on the Miami coast, we found him the perfect place in Miami Beach,” she says. Two weeks after he closed on the property, he called Nicole and asked, “Do you have any idea how I got your telephone number in the first place?” He reminded her that a decade earlier she gave him her business card. “He remembered that we met at a boutique in South Beach when I was out shopping with my daughter. He had said, ‘If I become successful one day, I would buy here in South Beach.’” Impressed by Nicole’s approach, the man kept her card.

properties. “Some of them don’t even come here before buying,” she says. “They make an offer based on my online listing and a Facetime presentation!”

Once again, first impressions are of great significance. When selling luxury properties, Nicole ensures that each listing is presented in high-quality, professional photography, with virtual tours highlighting the property, along with the amenities of the community and surrounding cities. She networks with agents across the world, leveraging her memberships in organizations such as the International Association of Women (IAW), the Women in Housing & Real Estate Ecosystem (NAWRB) and the Institute for Luxury Home Marketing (IFLHM).

Meanwhile, she remains active locally, often connecting with buyers through her involvement with greater Miami’s fine art galleries and exhibitions, where she showcases new local construction. Knowing the importance of giving back, another way Nicole shares of her own gifts is by mentoring newer, up-and-coming agents. “My broker at Beachfront Realty asked me to help and I really want to do more of that, to show them how to be successful and to help them with the international buyer.” Given her love for the Miami area and her overall joy for life, Nicole is the area’s ideal luxury real estate ambassador.

The fact that Nicole was with her daughter on first meeting that client brings things full-circle. “I started in real estate when I was a mother of two little boys, living in Canada, and was expecting my third child.” Knowing that her 9-5 job would not be feasible with three young children, she left her career in banking for real estate. More than 35 years ago, when Nicole was starting her career, she would list and show home accompanied by her baby daughter, her “Lucky Charm,” as she says, Eva Bouhadana. Eva later became Nicole’s partner, as Nicole shared her expertise and passion, leading Eva to pursue her career in real estate as well.

When her family later relocated to Florida, Nicole joined Beachfront Realty, where she has been a top-performer since 2003.

“I enjoy working with closely my clients,” she says. “I want them to fully enjoy the property they buy and the Miami lifestyle.”

Because most of her buyers are purchasing vacation, Nicole gets to be part of a joyful time in their lives. “They remember that I’m always available for them,” she says. Many of her clients live out-of-area or out of the country, meaning they rely on Nicole to find the local resources they need before they occupy their new Top Agent Magazine

To learn more about Nicole Bouhadana and Beachfront Realty Inc., visit bestcondosmiami.com or Facebook.com/bestcondosmiami email Nicolerealtor@msn.com or call 954.309.0224 www.

www.

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