COLORADO 6-28-21

COLORADO EDITION

Uncommon Contact:

CONNECTING WITH CLIENTELE THROUGH SOCIAL MEDIA

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Tips to Get New Clients

3 EASY AT-HOME

DIY PROJECTS TO INCREASE PROPERTY VALUE

FEATURED AGENTS

JENI FRIEDRICH JAKE HUBBELL

COVER STORY

DAVE RICHINS

Residential & Commercial Inspections We help you Find the Flaws!

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New Construction

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WDO/Insects

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Log Homes

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Pre-Listing Seller’s Inspection

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Mold & Moisture Testing

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Radon

Mobile & Modular Homes

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Buyer’s Inspection

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Septic Scope

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Chimneys

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Builder Warranty Inspection

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Water Quality

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Pools and Spas

Lead

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Annual Inspection

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Stucco/EIFS

Wind Mitigation Inspections

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Tom Burkett tom@yhomeinspectiondetective.com https://yhomeinspectiondetective.com 970-672-7631

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T H E E Y E T H A T L O O K S B E Y Top OAgent ND Magazine

COLORADO EDITION

JAKE JENI FRIEDRICH

HUBBELL

When Jeni Friedrich and her husband sales, and event planning, she underJake Hubbell began told his real estate career some really impressi purchased their home, their realtor 9 visual 19 stands the value of high-quality 23 after graduating from Western together the market Friedrichinthat2017, she would make a good presentation and uses staging and proRealtor State herself, Colorado and she should look fessional photography to demonstrate the University (now Western this property. I enjoy into it. Friedrich took that advice and true potential of each home. She shares Colorado University) in Gunnison, where cons of different m got a real estate license in Breckenridge, each expertly prepared listing extensively earned a Business see what’s working a Colorado,healmost ten years ago. With degree with an online to appeal to as wide an audience a background in advertising and sales, as possible. emphasis in Professional Land and Resource Friedrich is well-equipped to manage a Management. “My education allowed me When he is not wo successful career in real estate. She has Friedrich’s work ethic is evident in to gainasan in-depth knowledge of subjects outdoorsman and en built a reputation a Realtor who takes the 35-40 transactions she closes each good care of water her customers and who year, many of which are for first-time like use, land rights, environmental ing, and motorsports applies her knowledge of both the region home buyers achieving their dreams of law, and business law,” Jake says. After dirt bikes, ATVs, and and industry to best serveRICHINS them. homeownership.

From high-end luxury DAVE JENI FRIEDRICH JAKE HUBBELL graduation, Jake recalls, “Career prospects tingher out and explorin properties to cozy starter homes, Friedrich brings Based in in Breckenridge County,were Friedrich expertise and focus on relationships to every detail. the oil and and gasPark industry not looking recognizes the importance of consistent community veryespecially promising, so my dadclose-knit suggestedAsthat In the engagement, in these smaller, a long-time resident, Friedrich loves exploring the future, Jake my education would perfectmakes for working our business more to communities.

Building rapport in the be community beautiful outdoors of Breckenridge and the surrounding customers comfortable and expands her sphere.

“I areas.

She and her and husband enjoy yoga, crossinfeel ranch real estate with him.

I joined his brokerage, largehiking, hunting properties, luxury love getting to know people and helping guide them country skiing, kayaking, and trying new adventures. She rest is history!”

Everclients sincetheir then,isJake has made a and wineries. through the the transaction process. Finding looking forward to paddleboarding for the firstWith time companies lik name himself in joy, real estate by specializing large taking over, I’d like to position ou dream home, and for helping create that making the real in the summer.inShe is involved in community-focused estate process enjoyable, is why I love being a realtor,” philanthropy, working with the Summit and 4) UNCOMMON CONTACT: 15) 3 EASY AT-HOME DIY rural properties and helping his clients achieve their real to sellersFoundation by providing specialized she says. These relationships with clients usually last as both a volunteer for and a donor to LAPS, which goals. offorproperties, CONNECTING WITH PROJECTS TObills INCREASE long afterestate the transactions haveCLIENTELE closed, too.These longassists with veterinary neighbors inbecause need. they present term connections are a big part of why she receives Friedrich and her team are proud to be the founders of a company like Zillow wouldn’t k THROUGH SOCIAL MEDIA PROPERTY VALUE 90% of her business through referrals and repeat clients. the first Christie’s International Realty Summit and Park Working with United Country Real Estate, the largest counties. She looks forward to serving homebuyers and rural real brandof in the country, Jake serves In her previous careersestate as the owner an advertising sellers in the years tothe come. Above all, Jake wants to continue 6) SMALL YARD? BIG 20) 5 TIPS TO agency succeed and working onand a city get committee planning Western Colorado area.

Hiswhere repeat and referral business GET his community. “We’re really ing seeing people to they community events.

Friedrich gained a unique underSTATEMENT: HOW TO MAKE NEW CLIENTS is strong and growing steadily, anI know impressive feat that nity here,” he says. “We strive to be with their goals and dreams. standing of the peoplehousing in the region--their values, speaks to the trust and confidence better than anybody else, and to m THE OUT OF MICRO theirMOST needs, and their priorities.

These experienceshe inspires. “As most do a goodhave joballowed and get them to that finish line, her to beknow, not onlyyour a realtor serving this are a big source of Realtors® repeat clients anyone else. Western Colorado is OUTDOOR SPACES community, but an active member and a neighbor. She your income,” Jake says. work on establishing and and it’s been really fun being able y will come loves back and work with me “I again.” seeing former and current clients around town, thoserelationships relationships.” sell here.” enjoyingmaintaining the beauty and special that come from living in these mountains.

CONTENTS

hter was born three months having built a successful real estate business, When itChristie’s comes marketing his listings, Phone | Fax 310-734-1440 hins was left with medical bills of he knows heto made theReal rightEstate, decision.

Work-Jake says, As a 310-734-1440 member International You can contact Jeni Friedrich at (970) 344-9002 “The biggest recognizing and what ongoing medical expenses. ing as anthing associate broker at RE/MAX, Dave Friedrich has enjoyed working withisthe Marketing andwhat works mag@topagentmagazine.com | www.topagentmagazine.com or Jeni@ChristiesSummitCORE.com.

You can also department, uses tothroughout market her I’m listings decided to take aPR chance and which serves Denver, doesn’t.

Asshe aclients younger agent, ableColorado. to have my finger No portion of this issue may be reproduced in any manner whatsoever without prior consent of the publisher.

Agent jfriedrich.servingsummit.com for moreTop details visit internationally. her background in advertising, a try, hoping that withonhistheWith pulse ofPublications how marketing works for theare younger Magazine is published by Feature GA, Inc. Although precautions taken to ensure the accuracy of published d be better equipped to generations.” proDave’scannot clients appreciate his for expertise Jakebeuses a comprehensive approach to supplied materials, Top Agent Magazine held responsible opinions and expressed or facts itsAgent authors.

Copyrightby Top Magazine mily. Now, 26Toyears lateror and comprehensive market knowledge.

“My subscribe change address, send inquiry to mag@topagentmagazine.com. ensure maximum exposure, including social media, as http://

Published in the U.S.

well as direct marketing techniques such as postcards and mailers. “We identify buyer bases of people who may be looking for this property and targeting them,” Top Agent Magazine Jake explains.

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Uncommon Contact:

Connecting with Clientele Through Social Media Social media is one of the newest and most powerful tools in an agent or mortgage professional’s arsenal. With just a few keystrokes, you can stay top-of-mind with buyers, sellers, and borrowers near and far, past and present. The key is knowing how to use these mediums to your advantage, working smarter instead of harder to keep the thread of professional relationships intact. With that in mind, here are a few ways you can maximize the pull and power of social media by shifting just a few of your ideas and practices for the better.

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Not everything has to be about business.

While your relationship with a client or fellow vendor began over the course of business, your relationship going forward doesn’t have to be limited. One of the great things about social media is that’s it’s social. Not every comment, post, or communication has to revolve around your business, its metrics, or turning a sale. In fact, you should do your best to branch out and curate a brand and online identity that’s about who you are and

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the lifestyle you’re authentically interested in living. In that vein, consider interacting with clients in an organically-driven way, encouraging them during life’s milestones, reaching out with a local event, restaurant, or news item that’s relevant to their interests or neighborhood. The goal is to be a persistent presence in their lives without feeling like a talking head. Engage as you would like to be engaged with, as a human being with interests and needs and boundaries. Keep that personal thread in mind and your dynamic will shift from past business contact to present resource.

Expand your medium.

Many Realtors are comfortable on Facebook as an interactive meeting to connect with clients, but there are several other mediums where you can connect with clients both past and present, as well as future. Particularly when courting Millennial clientele, the fastest-growing segment of the buying market, a presence on Instagram and Snapchat are key to finding new faces, demonstrating hot properties, and creating an interactive brand as an agent. Not only does this help when you’re listing a property and seeking potential buyers, but it also serves as a perusable portfolio of your work and real estate prowess. You can also use these mediums to interact with clients on an outlet they might feel most comfortable in. Liking pictures, commenting, streaming Instagram Live home tours and Stories are all ways you can build engagement by simply spreading your social media presence around. Likewise, Top Agent Magazine

these photo and video driven mediums are popular for home design ideas, and before and after renovation pictures. When you expand from Facebook into these new platforms, you’ll already have plenty of visual content ready to be transferred and consumed by an expanded audience.

Don’t just react.

Create your own content.

It’s easy enough to post a link to a new listing, or retweet a helpful article on real estate news. Creating your own organic content is a different story, but worth its weight in gold when it comes to luring engagement, ranking higher in search fields, and overall crafting an interactive presence for yourself and your business online—which is where more than 90% of homebuyers and sellers begin their process. Creating your own content can seem risky, or else like no one is listening in a digital world already crowded with information. However, original content is sure to boost personal engagement with your social media pages, guaranteed.

Instead of recycling content, consider posting a video with a Q+A theme for first-time homebuyers, or perhaps posting a live tour of a new listing will perk up your clientele surfing at home.

No matter how you decide to expand your social media presence when it comes to interacting with clients, consistency is key.

Find the ways that work best for you and stick to them, and you’ll watch your audience and business grow in tandem.

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Small Yard? Big Statement: How to Make the Most Out of Micro Outdoor Spaces When house-hunters compile their lists of musthave home items, a dreamy backyard space is often near the top. After all, who doesn’t want an outdoor oasis of their very own? From summer barbecues to open space for your dog to frolic— everyone has their own aspirations when it comes to creating the perfect backyard paradise. But as homebuyers seek properties deeper within city limits, and Millennials opt for properties with 6

urban amenities and access, home-connected outdoor spaces are becoming a bit smaller in stature.

Of course, size isn’t everything when it comes to outdoor space. Even balconies, rear patios, and ultra-tiny yards can provide homebuyers with the outdoor reprieve they crave—even on a smaller scale. For a few ideas that can help you envision all the possibilities of a micro outdoor space, read on for inspiration.

Top Agent Magazine ®

Top Agent Magazine

Think vertically.

When space is at a premium, think up instead of out. In other words, make the most of small spaces by capitalizing on your backyard, balcony, or patio’s overhead height. Mood-setting string lights, hanging pocket or wall gardens, floating shelves, and modern overhead hangings can create a sense of privacy and luxury without cluttering the square footage on the ground.

Soothing sounds set the mood.

Upgrade the look of structural components.

Not in love with your patio pavers? Don’t have the sweetest view off your balcony? Whatever your small backyard living space gripe may be, there’s always a solution if you go back to the basics. Consider the structural components of your outdoor space that you aren’t in love with and there’s likely an affordable, eye-pleasing solution. For instance, plenty of home goods Top Agent Magazine

retailers make a variety of punchy or luxe outdoor rugs that can disguise stained or lackluster outdoor flooring. Power-washing is another great solution for old grime and dirt that’s an eyesore. Don’t have a great view? Planting ivy on bare walls, installing adjustable mood lighting, or hanging planters can create a more inviting ambiance.

While there may not be room for a swimming pool or pond in a micro yard or balcony, you can still bring the calming presence of water to your outdoor oasis. Fountains run the gamut in sizing and price, making this amenity an easy acquisition. What’s more, a running fountain not only adds a soothing sound to your space, but it also helps drown out noise from the street or the neighbors—making your space entirely your own and stress-free.

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Don’t compromise on your culinary dreams.

If you love to entertain in outdoor spaces or relish the chance to man the grill—small outdoor spaces don’t have to trip you up. Grill options (both propane and charcoal) come in a range of sizes, many of which can be outfitted securely to balcony posts or be tucked away and out of sight when out of use. Consider nesting tables or those with a removable leaf to adjust your seating and dining options depending on company.

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Another trick? A small, oscillating fan can keep air flow moving in a small space during grill season—and can be easily affixed to walls or posts, as well.

Don’t let yourself or clients be discouraged by spaces with more limited square footage in outdoor areas. Furniture and design trends have already begun shifting toward providing better small-space options, and at the end of the day, a backyard space is all about providing an area for relaxation. With a few well-placed, strategic choices, you can still have it all.

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Top Agent Magazine

DAVE RICHINS Top Agent Magazine

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“I enjoy seeing people succeed and get to where they want to be with their goals and housing dreams. I know that if I do a good job and get them to that finish line, they will come back and work with me again.”

When his daughter was born three months early, Dave Richins was left with medical bills and additional ongoing medical expenses.

That’s when he decided to take a chance and give real estate a try, hoping that with his license he could be better equipped to provide for his family. Now, 26 years later and 10

having built a successful real estate business, he knows he made the right decision. Working as an associate broker at RE/MAX, Dave serves clients throughout Denver, Colorado.

Dave’s clients appreciate his expertise and comprehensive market knowledge. “My Top Agent Magazine

buyers and sellers trust my experience and they know I will always figure out a way to get things done. They like how honest I am, and that I don’t pull any punches with them.

I know how the market is doing, but I obviously don’t have a crystal ball. That’s why I just tell them what I know, so that together we can make the best decision for them and their family,” he explains. As for what keeps him motivated to work hard, Dave says it’s the desire to help others. “I enjoy seeing people succeed and get to where they want to be with their goals and housing dreams.

I know that if I do a good job and get them Top Agent Magazine

to that finish line, they will come back and work with me again.”

When it comes to marketing, Dave puts a high emphasis on his online presence.

“Everything is pretty much virtual nowadays, so we do a lot of online marketing with a focus on social media platforms like Facebook and Instagram.”

In his spare time, Dave makes it a priority to find ways to give back to the community.

He currently volunteers with the Douglas County Sheriff’s Department as a victim 11

advocate. “I help out a few nights a month.

Sometimes we go out to some really personal and devastating calls and it’s my job to help people get through what is usually one of the worst moments of their lives.”

When he’s not volunteering, Dave enjoys watching movies, sports and spending time with his wife and two kids.

Going forward Dave plans to continue growing his business and helping people.

“The real estate business isn’t about helping someone with just one transaction and moving on, it’s about relationships and the long term.

It’s an ongoing friendship, and most of my

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Top Agent Magazine

“Real Estate is my world. Whether in the city or the country I understand how to work with the simplest of condos to multi-million dollar estates. I am educated in land and large acreages, surveys, wells, and septic systems.

As a professional, I advocate for my clients. My attention to detail and superior market knowledge gives my client a competitive edge. With my experience on all sides of a real estate transaction, I assist my clients through the entire process successfully.

Working with my team, I am able to offer a variety of services from custom building, remodeling and development.

S P E C I A LT I E S :

• Residential Real Estate sales • Real Estate Consultant • Real Estate Investing • Condo/Town Homes • Land/Acreage Real Estate • Short Sales, REO’s • Bank Owned properties Top Agent Magazine

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clients become a part of my family. I truly get to know them and I enjoy spending time with them outside of the real estate world.” Dave’s words of advice to agents who are just starting out in the business are: “The more experience you have, the better you will become.

But you have to continue your education and be open to learning new things. The transaction that you’re helping someone with is one of the biggest financial decisions in their life, and helping them make an educated decision is key, so do it right.”

To learn more about David Richins, email DavidRichins@Remax.net, call (303) 882–7706 or visit GoColoradoRealEstate.com www.

Photo credit: Sarah Godby Photography | www.sarahgodbyphotography.com | Questions? Contact sgodbyphoto@gmail.com 14

Top Agent Magazine

3 Easy At-Home DIY Projects to Increase Property Value Most homeowners have a lengthy list of chores and bit projects they intend to accomplish around the house. Oftentimes, those to-do items are completed piecemeal over a long stretch of time, or else sometimes not at all. However, when it comes time to prepare a home for market, all those tasks begin to pile-up and overwhelm. The Top Agent Magazine

list of things to do before the photographer comes or the first open house is held might seem endless, but not if you tackle just a few things here and there as you go. These sorts of projects—easy, DIY, at-home tasks you can accomplish in a few hours or less, with tools you most likely have on hand— go a long way with marginal effort.

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Complete a quick rehab of closets and storage areas Many agents advise clients to declutter and depersonalize their spaces ahead of professional photography and home showings. The idea is to provide prospective buyers with a neutral palette. Not only does this allow them to imagine their own lives unfolding within those four walls, but it also helps make a home’s square footage stand out. One way to add visual space to your home without calling in the contractor is to declutter common storage areas and closets. When buyers can get a complete look at a closet’s capacity, or a pantry’s depth, or the garage’s full functional potential, they get a better sense of a home’s potential and thus, its value.

In that vein, consider decluttering and cleaning your high-traffic storage spaces: the garage, pantries, closets, attics, and basements. Besides, organizing and discarding unwanted items help you prep for a move anyway, while giving potential buyers a peak at how spacious your home really is.

Add easy curb appeal with a bit of sweat equity Sure, curb appeal can arrive in the form of a new mailbox, pathway lighting, or updated house numbers, but it can also come cheaper than that. Curb extends to the upkeep of your lawn, landscaping, and home’s façade, and there are plenty of ways 16

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Top Agent Magazine

you can give these zones a refresh without spending anything but time. Keeping your front and back yard green and uniform adds a lux layer to exterior square footage.

Likewise, polishing the outside of your windows, trimming hedges, and sweeping the walkway can make a tidy and wellcared for first impression. There are other measures you can take too. Planting wildflower seeds in empty beds, or collecting some landscaping rocks to frame mulched areas can add a bit of character to your residence. Repainting the front door, ensuring trees are trimmed, and keeping back patios Top Agent Magazine

neat and uncluttered also underscore a home at its finest, which is ripe for buyers to snatch up.

Transform tiled spaces into sparkling clean surfaces.

Bathrooms and kitchens are where sellers can stand to add plenty of value in the process of selling a home. While pricey renovations might be out of the question for some, there are still affordable and time-effective ways you can transform for these spaces for the better. Cleaning,

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bleaching, or redoing your tile grout—in either kitchens, bathrooms, or other tiled spaces—can give these high-trafficked areas a new lease on life. Ensuring windows, mirrors, stainless steel appliances and backsplashes are streak-free and polished also demonstrate to buyers that your home is well-cared for and practically move-in ready. Sometimes, the devil is in the details. You might consider relining drawers, changing out knobs and fixtures,

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or else decluttering cabinets and shelves for a fresher look.

No matter the challenges ahead as you prepare your home for sale, completing a few small tasks every weekend or so can put you miles ahead of the competition.

Without spending a dime, you can add serious value to your home’s bottom line, setting you up for success as you begin your own home-shopping adventure.

Top Agent Magazine ®

Top Agent Magazine

JENI FRIEDRICH When Jeni Friedrich and her husband purchased their home, their realtor told Friedrich that she would make a good Realtor herself, and she should look into it. Friedrich took that advice and got a real estate license in Breckenridge, Colorado, almost ten years ago. With a background in advertising and sales, Friedrich is well-equipped to manage a successful career in real estate. She has built a reputation as a Realtor who takes good care of her customers and who applies her knowledge of both the region and industry to best serve them.

Based in Breckenridge and Park County, Friedrich recognizes the importance of consistent community engagement, especially in these smaller, close-knit communities. Building rapport in the community makes customers feel comfortable and expands her sphere. “I love getting to know people and helping guide them through the transaction process. Finding clients their dream home, and helping create that joy, making the real estate process enjoyable, is why I love being a realtor,” she says. These relationships with clients usually last long after the transactions have closed, too.These longterm connections are a big part of why she receives 90% of her business through referrals and repeat clients.

In her previous careers as the owner of an advertising agency and working on a city committee planning community events. Friedrich gained a unique understanding of the people in the region--their values, their needs, and their priorities. These experiences have allowed her to be not only a realtor serving this community, but an active member and a neighbor. She loves seeing former and current clients around town, enjoying the beauty and special relationships that come from living in these mountains.

As a member of Christie’s International Real Estate, Friedrich has enjoyed working with the Marketing and PR department, which she uses to market her listings internationally. With her background in advertising, Top Agent Magazine

sales, and event planning, she understands the value of high-quality visual presentation and uses staging and professional photography to demonstrate the true potential of each home. She shares each expertly prepared listing extensively online to appeal to as wide an audience as possible.

Friedrich’s work ethic is evident in the 35-40 transactions she closes each year, many of which are for first-time home buyers achieving their dreams of homeownership. From high-end luxury properties to cozy starter homes, Friedrich brings her expertise and focus on relationships to every detail.

As a long-time resident, Friedrich loves exploring the beautiful outdoors of Breckenridge and the surrounding areas. She and her husband enjoy hiking, yoga, crosscountry skiing, kayaking, and trying new adventures. She is looking forward to paddleboarding for the first time in the summer. She is involved in community-focused philanthropy, working with the Summit Foundation and as both a volunteer for and a donor to LAPS, which assists with veterinary bills for neighbors in need.

Friedrich and her team are proud to be the founders of the first Christie’s International Realty Summit and Park counties. She looks forward to serving homebuyers and sellers in the years to come.

You can contact Jeni Friedrich at (970) 344-9002 or Jeni@ChristiesSummitCORE.com. You can also visit jfriedrich.servingsummit.com for more details http://

Copyright Top Agent Magazine 19

5 Tips to Get New Clients If you’ve been in the industry for a while, you’ve probably built up a healthy percentage of repeat and referral business.

Although it can be tempting to just maintain those relationships rather than generating new business, there’s something to be said for staying on top of 20

your game by never resting on your laurels. Actively pursuing new clients is not only a way to generate more business, but depending on how you do it, it could even lead to a profitable new niche. Here are just a few ways to build up your new client base.

Top Agent Magazine

1

Become a referral partner with industry peers

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Cold Call Expired and FSBO Listings

Everyone from mortgage lenders, to financial planners, to insurance agents, can be potentially lucrative referral partners for a Realtor®. You may already have great relationships with some that just need to be more formalized. But, you don’t just want to partner with anyone, make sure these are people you also feel completely comfortable referring your clients to - people who share your values and work ethic.

Another avenue to consider is divorce attorneys – yes, you heard that correctly. Helping people go through this difficult period actually requires a very specific skill set.

You need to be able to handle the legal aspects, as well as the emotional ones. There are numerous training courses you can take if you decide to take this route, which could end up being a lucrative and much-needed specialty.

This is a route a lot of agents take when they are just starting out, that usually leads to great success. You probably haven’t cold called since you started out, and this is a great skill to build up again.

It will not only sharpen your sales skills, but could generate a lot more business.

People with For Sale By Owners (FSBOs) and expired listings, are usually very motivated to sell. This is a great chance for you to really hone in on why they need to hire you. Do you offer innovative marketing plans? Access to a large sphere of influence? Expired listing clients are looking for ways to sell a property that seems impossible to move. With FSBOs, you need to show them how you can get them more money in their pocket, even

Top Agent Magazine

with paying you a commission. Pursuing both will really engage your mind to think outside of the box, which will not only get you more business, but make you better at what you do.

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3

Partner up with a Relocation Company

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Become a Builder’s Realtor® of choice

This is another niche market that you can really capitalize on if you want to pursue a new specialty. But, it is a specialty, so getting educated on the process will help you generate the business you want. It’s a complicated area of real estate, you’ll often

times be helping to facilitate dual transactions, as you try and secure a property at the same time you are helping your relocation client sell their previous home. This specialty is becoming an in-demand skill in areas that have major corporate headquarters.

This can be a real score for any Realtor®.

The competition might be fierce to land a client like this, but there are numerous ways to make yourself stand out from the rest.

Gain certifications and become knowledgeable about the construction process. Be wellversed on what trendy materials, features, and finishes will add value to a property.

Get the builder on board with you by offering to take just a segment of the subdivision then wow them with your marketing skills.

Take on properties they haven’t been able to sell. You can even offer to throw an open

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Create a Website that Offers Real Value to Potential Clients

Perhaps the most useful way of getting contact information for people looking to sell is by adding a home valuation feature to your website. When people are first considering selling their home, finding out how much

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house for them. This is another way to show them the level of service they can expect from you. These clients might be harder to land, but the payoff will be enormous.

it is worth is one of the first questions they want answered. By becoming a resource to potential clients (and current clients!), you just might be the first person that comes to mind when they’re actually looking to sell.

Top Agent Magazine

JAKE HUBBELL Jake Hubbell began his real estate career in 2017, after graduating from Western State Colorado University (now Western Colorado University) in Gunnison, where he earned a Business degree with an emphasis in Professional Land and Resource Management. “My education allowed me to gain an in-depth knowledge of subjects like water use, land rights, environmental law, and business law,” Jake says. After graduation, Jake recalls, “Career prospects in the oil and gas industry were not looking very promising, so my dad suggested that my education would be perfect for working in ranch real estate with him. I joined his brokerage, and the rest is history!” Ever since then, Jake has made a name for himself in real estate by specializing in large rural properties and helping his clients achieve their real estate goals.

Working with United Country Real Estate, the largest rural real estate brand in the country, Jake serves the Western Colorado area. His repeat and referral business is strong and growing steadily, an impressive feat that speaks to the trust and confidence he inspires. “As most Realtors® know, your repeat clients are a big source of your income,” Jake says. “I work on establishing and maintaining those relationships.”

some really impressive photos, and putting together the marketing to bring buyers to this property. I enjoy analyzing the pros and cons of different marketing campaigns to see what’s working and what’s effective.”

When he is not working, Jake is an avid outdoorsman and enjoys fly fishing, hunting, and motorsports. He has a passion for dirt bikes, ATVs, and UTVs, and loves getting out and exploring the high country.

In the future, Jake says, “I want to point our business more toward farm and ranch, large hunting properties, luxury properties, vineyards, and wineries. With companies like Zillow increasingly taking over, I’d like to position ourselves to be valuable to sellers by providing specialized expertise in these types of properties, because they present unique challenges that a company like Zillow wouldn’t know how to handle.”

Above all, Jake wants to continue serving his clients and his community. “We’re really ingrained in the community here,” he says. “We strive to know these properties better than anybody else, and to market them better than anyone else. Western Colorado is a great place to live, and it’s been really fun being able to help clients buy and sell here.”

When it comes to marketing his listings, Jake says, “The biggest thing is recognizing what works and what doesn’t. As a younger agent, I’m able to have my finger on the pulse of how marketing works for the younger generations.” Jake uses a comprehensive approach to ensure maximum exposure, including social media, as well as direct marketing techniques such as postcards and mailers. “We identify buyer bases of people who may be looking for this property and targeting them,” Jake explains.

It’s in this marketing aspect of the business that Jake really thrives. “I love having the opportunity to market a property,” Jake says. “There’s nothing like getting onto a great new ranch, getting a drone in the air to take Top Agent Magazine

For more about Jake Hubbell, call 970-250-9396, email jakedhubbell@gmail.com, or visit uccoloradobrokers.com www.

Copyright Top Agent Magazine 23

mailto:mag@topagentmagazine.com

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