COLORADO 11-8-21

COLORADO EDITION

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FRESH NEW APPROACHES TO CONTENT MARKETING

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REASONS WHY MULTITASKING CAN ACTUALLY DERAIL YOUR DAY

FEATURED AGENTS

JULEE GLYNN TASHA BECKMAN

COOPERATION, NOT COMPETITION,

THE DAILY SCHEDULE OF A SUCCESSFUL REAL ESTATE AGENT

CREATES MUTUAL SUCCESS FOR AGENTS

COVER STORY

TARYN SIMENTAL

COLORADO EDITION

TASHA BECKMAN JULEE GLYNN

In today’s market, you want a REALTOR® Aside from all the amazingwide range h over two decades of experience, people she 7 17 20 withcareer Tasha’s knowledge and integrity to meet, Julee loves the variety put her ee started her real estate working thatteam’s work by yourDeveloper/ side. Her real estate experience in real estate brings into her gertips. first 10 years for several life.Beyo “In spans decades, from her start as a broker- estate, every single day is different. print ads in ders where she found her true passion It’slo age administrator contacts eal estate helping buyers and sellers. while still in college, mundane work, because youtojust never kni eighteen years at her own business, what you’re going to get onbefore a prop then moved into through resale where she any given da overseeing administration, transaction coorcanvasses th tinues to thrive helping people buy for twenty-eight When she’s not busy helping knocks, fann sell real estate. Herdination, patience and and marketing her buyers agents.

In 2017, systematically ity to anticipate the needs of hershe formed Mama Bear sellers, Julee devotes her time to her fam Team, with the tagline, “Fiercely protecting-soon nts have quickly elevated her to “For me, my free time is all about pro fam ing client you with every move,” a name and We like to boat, camp, andtotravel upcoming oming a top agent TARYN and favorite. toget SIMENTAL JULEE GLYNN TASHA BECKMAN that defined activi iliated with Legacyslogan Properties West their mission to protect My husband and I are action avid golfers “We’re there for them from well.” Julee also likes to give inspections. heby’s International clients’ Realty,interests. she helps back to contract to close and beyond,” Tasha says. efforts have earned Tasha ers and sellers throughout an extensive area of community. “I love working with young children duction awards.as the Dura thwest Colorado. supporting fun events like volunteering CONTENTS Working with EXIT Realty DTC, Mama Team EasterBear Bunny or speoffering to support local charities s ® cializes in estate and probate transactions, partnering with As a REALTOR who pr ee attributes success to dedication and always as providing school supplies, toys or sack lunches 4)her 5 FRESH NEW 18) THE DAILY SCHEDULE attorneys and financial advisors across Colorado community, Tasha fosters a owing theAPPROACHES golden rule: “I treat my clients how I some ofAour elementary schools in our communitie TO OF SUCCESSFUL to This deliver high-level serviceand andaround compassion to teammates. They collectiv uld want toCONTENT be treated. is the one of client the most Durango.”

MARKETING REAL ESTATE AGENT grieving families.

Overlifetime. forty percent of the team’s busiwith Sleep in Heavenly Pea ortant decisions a client will make in their ness derives from repeat and referral clients. Tasha zation that constructs beds all about transparent and consistent communication.

As 21) her business continues to grow, she plans to k 14) 4 REASONS WHY COOPERATION, explains that the question grounding her approach bedding for children in nee ou don’t have communication, the deal is going to providing clients with a consistently high-qua MULTITASKING NOTis COMPETITION, to helping CAN clients through a transaction “How do Team supports their local C apart,” she explains. She also credits her company customer service. Her plan is to expand at a steady p ACTUALLY CREATES MUTUAL you DERAIL deliver support and empathy through a stressful makes a global impact by f providing her with an elite level of tools that allow and help as many clients as possible achieve their situation?”

Network (kidsmobilitynetw YOUR DAY SUCCESS FOR AGENTS to extensively market her listings to a wide range estate dreams. “I would like to continue working ing pediatric durable medic clients. “Being affiliated with such a strong brand resort sales, rural property sales and become a divo Building off the relationships they foster, Tasha and her the world. “I love that thi es me access to powerful marketing programs and transaction specialist. Divorces can be challenging agents follow up with clients after closing. They stay in me to give back in a way t ldwide exposure.” most often a very difficult timeonfor I feel li Phone 310-734-1440 | Fax 310-734-1440 touch with monthly pop-bys and by sharing home-value level mypeople. own as an en have the top-of-mind energy and the “We patience to helplook thematmak tracking data, keeping Mama Bear Team constantly im mag@topagentmagazine.com | www.topagentmagazine.com ving built a businessfor thatwhen consists of many repeat into a tolerable and positive experience.” clientsin any consider their next move.

Tasha that resonate in our hearts a No portion of this issue may past be reproduced manner whatsoever without prior consent of the publisher.

Top Agent Magazine referral clients, Julee prides herself on being able is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of published materials, Top also hosts client events twice a year or more, providing ents involved when they ch Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. develop and nurture seasonal lasting client relationships.

“I holiday fun like hot chocolate and photos with S To subscribe or change address, send inquiry to mag@topagentmagazine.com. to be thoughtful when it comes to my clients. At When she’s not working, Ta Published in anta, the U.S.while encouraging clients to bring donated items to sing, I usually presentsupport them with a nice gift.

During nonprofits, connecting community service with hit the golf course, walking nksgiving, I’ll send client them engagement. a pie. I just like to give beautiful outdoors. Lookin m small2 reminders that show them my genuine Top Agent Magazine get for the coming years is reciation.” It’s thoseWhen close-knit friendships that it comes to marketing, Tasha's team engages better support their commu ®

mailto:mag@topagentmagazine.com

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5 Fresh New Approaches to Content Marketing A couple of weeks ago we were conducting a workshop when we were asked two excellent questions about content marketing:

• People

don’t want to hear from a roofing company every day. So how do you produce fresh and interesting content for social media that goes beyond your core services and yet ties back to your business?

• Can

you extend your social media presence and content to include personal things (like your hobbies) and how does that affect your overall business image?

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The workshop attendee who asked the first question was right. Almost no one wants to hear from any company every day… especially if all the content is about products and services…and yes, even if they’re giving helpful tips and information. Does that mean you should stop producing excellent daily content related to your business? No, of course not! Content is created for two reasons.

First, to provide knowledge, expertise and even entertainment to your ideal customers in order to achieve top of mind awareness as an authority in your industry. And second, to produce SEO-rich results that keep you at the top of search engines. You must strike a

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balance between the two, and try to include content that draws people in by being super interesting and entertaining….and yes, sometimes personal.

To help answer those content questions above, here are five different types of content (beyond the traditional stuff) that can give your brand a fresh, unique and balanced approach:

1. PHILANTHROPIC Your community efforts say a lot about who you are, and people will make an extra effort to do business with you as a result of this connection. We’ve consulted business owners who are very hesitant to promote these efforts because they don’t want it to seem as though they are exploiting the charities and organizations—and most especially because they don’t do it for the promotional aspects. They do it to give back. I ask you to keep this in mind. Nonprofit and charitable organizations very often have small marketing budgets. Not only do they rely on outside marketing forces to promote their initiatives, they would likely be forced to close their doors without that support. That means that when someone with a strong brand and presence promotes them, it’s a highly trusted and personal connection, and you can’t buy that kind of support. In other words, they not only need you to promote them, they want you to promote them. But your instincts are correct. It’s not about you. So just make sure your entire content focuses on the organization you’re helping, what they do for the community and how Top Agent Magazine

others can join in the cause. Then it becomes a huge win for all.

2. HOBBIES You bungee jumped from four of the tallest bridges in the U.S. In your spare time, you go fly fishing. You love playing chef and use only locally grown, organic foods. Your friends are always begging you to go to Vegas with your card shark talents. You’ve done mission work in Africa and would like to start your own group. You almost played professional baseball. You have an insane talent for gardening design or bass guitar.

Your family works at a soup kitchen once a month. Ok…you get the picture. And two more words. Reality TV. People are interesting…and people are interested in interesting people. We remember others based on these unique traits. And most of all, people love the story behind the face. Don’t be afraid to share your hobbies. Quite often, it’s the first thing that will personally connect you to a prospect.

3. CREATIVE CONNECTION This one is perhaps our favorite. While we can’t imagine seeing something come across our news feed from a landscaping company every day, imagine this for a moment. What are we always told to remember in this hectic world? Stop and smell the roses, right? So what if…a landscaping company posted a beautiful flower each day, just to remind you to ‘stop and smell the roses’. And at the bottom of that photo (small print), you included

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the type of flower and type of environment needed to make it flourish (moist soil, full sun, etc.). And then, of course, watermarked it with your logo….and a title like, “Sam’s Daily Reminder: It’s Time to Stop & Smell the Roses”. You could even include some great, thought-provoking quotes. It has the personal connection (Sam), the business connection (flowers & logo watermark) and a cool creative connector (pause the meetings and paperwork to take a moment and appreciate life by noticing this beautiful flower). This is a great idea for staying ‘top of mind’ and connecting business with the kind of creative messaging people wouldn’t mind seeing every day.

4. EXPERIENCES This one is similar to hobbies from the personal aspect, but instead of something that identifies us like our hobbies, our experiences are random happenings that can have great interest and meaning to our audience.

Whether you have a unique experience buying a new car or a fateful conversation with a stranger in the airport, if you feel it ties into a life lesson or business lesson you’d like to share, by all means do. The lesson is to keep your radar up 24/7. Any experiences you have which relate to your

ideal customer are an opportunity to connect beyond the business world. And when we do that, we become a part of the family.

5. INFLUENCERS “Show me your friends and I’ll show you your future”. You’ve probably heard that saying, and the same is true whether you are a teenager or a business owner. Maybe you’ve learned a lot of your business knowledge from Bill Gates, Steve Jobs or Warren Buffet…or you like to quote Benjamin Franklin. Perhaps you have some mentors you’d like to recognize and tell why they’re important to you. Sharing the people and things that influence us is what makes us human. No matter how successful your business, you didn’t get there alone. People and circumstances shaped you along the way. Recognizing others for their contribution in our lives, large or small, is important in staying connected and grounded.

We hope these five types of content help you to put a fresh spin on what you share with your audience, whether personal or professional. We believe you must have the combination of both to build an incredible brand.

Tonya Eberhart is the Branding Agent to Business Stars and founder of BrandFace®, LLC. Michael Carr is America’s Top Selling Real Estate Auctioneer & BrandFace® partner. Together, they focus on personal branding and marketing designed to help real estate professionals become the face of their business & a star in their market. BrandFace® for Real Estate Professionals is a book, professional speaking series and an exclusive workshop for agents, and is currently active in 18 U.S. states, Canada and New Zealand. For more information, visit www.BrandFaceRealEstate.com.

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Top Agent Magazine

TARYN SIMENTAL Top Agent Magazine

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Top Agent Taryn Simental began building her own brand with The Cutting Edge Realtors, serving clients in Colorado Springs and the surrounding area, including Fountain, Woodland Park and Peyton.

Prior to becoming a Realtor, Taryn Simental had a successful career in the banking industry, where she rose to become a branch manager in Sterling, Illinois. But when she and her husband moved to Colorado Springs in 2013, she took the opportunity to explore something new. After a Realtor she met took her on as a showing agent, Taryn learned the ropes quickly, and before long she joined that team full time. She became a Top Producer and ended up managing the sales team as the brokerage grew.

In 2020 she took the leap and began building her own brand with The Cutting Edge Realtors, serving clients in Colorado Springs and the surrounding area, including Fountain, Woodland Park, Monument and Peyton. The move has been a clear success. Despite the arrival of the pandemic, she closed 51 transactions in 2020, for sales of $21 million. Her husband got his license and joined her, and 8Copyright Top Agent Magazine

Top Agent Magazine

together they’ve closed 72 transactions yearto-date in 2021, for a sales volume of $35 million. Nearly 70 percent of that business comes from either referrals or repeat clients.

That loyalty and growth are the rewards of a service ethic grounded on honesty, efficiency, flexibility, and fun!

Top Agent Magazine

“I want people’s real estate experience to be enjoyable,” says Taryn. “That starts with the kind of counsel we give our clients. I’m a big believer in the Golden Rule. I’m always honest and up front when giving advice, and I never urge anyone to do something I wouldn’t do myself. I’m also a stickler for systems and Copyright Top Agent Magazine9

“I want people’s real estate experience to be enjoyable,” says Taryn. “That starts with the kind of counsel we give our clients. I’m a big believer in the Golden Rule.” processes that ensure every detail is taken care of, so the client never has to worry.”

When it comes to her listings, Taryn helps her clients prepare their homes for the market by providing a staging consultation, cleaners, and professional photography, which includes videos and 3D tours. The latter is especially Copyright Top Agent Magazine 10

useful to military families relocating to the area, many of whom are purchasing homes without seeing them in person.

Taryn’s relationship with her clients doesn’t end at the closing table. She connects with past clients regularly through client events, pop-bys, or social media to stay up on what’s Top Agent Magazine

happening in their lives. She also sends them monthly fun coupons from local businesses, or birthday socks on their special day!

The health of her community has always been important to Taryn. Her most recent efforts have been with Angels of America’s Fallen, Top Agent Magazine

an organization local to Colorado Springs that funds extracurricular activities for children of first responders or military members who died in the line of duty. She’s also on the board for the local Humane Society, and sponsors a table at Fur Ball, their yearly community outreach event.

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As for the future of her business, Taryn’s son will be joining the team soon, making it a true family affair. She looks forward to attracting other like-minded agents as well, and collaborating

on innovations of process that lead to a better experience for the client. Her primary goal is to continue elevating the already excellent service for which she’s come to be known.

For more about Taryn Simental please call 719-201-4231 or email taryn@tarynsimental.com Copyright Top Agent Magazine 12

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4 Reasons Why Multitasking Can Actually Derail Your Day Common wisdom dictates that a master multitasker is likely to garner the most success. After all, doesn’t juggling multiple projects at once mean you’ll work faster than if you took each one as it came? While multitasking is often cited as a desirable skill—and surely serves its purpose now and again—studies show that a mere 2% of individuals can actually multitask effectively. Meanwhile, the remaining 98% might be doing more harm than good by trying 14

to tackle too much at once. Take a look below at some little-known facts about the risky side of waging a routine built on multitasking.

1. Multitasking decreases productivity While multitasking gives us the illusion of completing two tasks at once, it actually means

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Top Agent Magazine

our focus and productivity is split. In other words, switching back and forth between two activities doesn’t mean they’ll each be completed sooner; it means that you’re getting half-as-much complete as you would if you focused on a singular task. Multitasking fatigues your brain, elicits stress, and make you less efficient in retaining new information.

2. Multitasking is actually addictive While watching TV or taking a walk, have you ever noticed the impulse to check your smartphone or scroll through your social media feed? Even though we think about multitasking as a workplace skill, it’s also an addictive form of mental stimulation. By satiating our need for distraction with constant check-ins online, we become accustomed to frequent breaks in our focus, training us to crave updates, messages, and push notifications—we even hit refresh when we’ve checked in five minutes prior! This negative habit-building makes it difficult to complete sustained bouts of concentration.

3. Multitasking has negative physical side effects Studies show that those who juggle multiple focus-intensive activities actually show spikes in cortisol, a stress hormone. Likewise, frequent multitaskers display symptoms of sleep deprivation: fatigue, disorientation, and lack of focus. Studies in Europe have recently Top Agent Magazine

discovered that those who consistently multitask may actually show decreases in empathy and emotional control. What’s more, a constant sense of anticipation—readying to switch from one task to another, or persistently checking for e-mail updates—can potentially cause a decrease in overall IQ.

4. Multitasking breeds mistakes When our attention is split between tasks, it’s difficult to perceive and retain detail-oriented information. Because of this, mistakes—typos, clerical errors, mislabeled documents, and the like—occur with greater frequency. We’re in such a hurry to complete a portion of a task and switch to the next project that we lose sight of prompts, deadlines, and tying up loose ends. This means multitaskers are far more likely to overlook a glaring error than an individual who is devoting 100% of their attention to the task at hand.

Now that we understand some of the dangers of multitasking, what can we do about it? While our tech-driven day-to-day might make focusing on a singular task a difficult endeavor, it’s the surest way to produce efficient, error-free work—while cutting down on stress, fatigue, and miscommunication.

Try approaching your tasks for the day with a clear-cut schedule, moving one task at a time down your to-do list. This approach can eliminate some of the inefficiency inherent in multitasking and make for your most productive work routine yet.

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Laughs!

Graham Harrop Graham Harrop Cartoons Cartoons

Putting the power of humour to work for you!

Putting the power of humour to work for you! grahamharrop.com

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JULEE GLYNN With over two decades of experience, Julee started her real estate career working her first 10 years for several Developer/ builders where she found her true passion in real estate helping buyers and sellers.

She then moved into resale where she continues to thrive helping people buy and sell real estate. Her patience and her ability to anticipate the needs of her clients have quickly elevated her to becoming a top agent and client favorite.

Affiliated with Legacy Properties West Sotheby’s International Realty, she helps buyers and sellers throughout an extensive area of southwest Colorado.

Julee attributes her success to dedication and always following the golden rule: “I treat my clients how I would want to be treated. This is the one of the most important decisions a client will make in their lifetime.

It’s all about transparent and consistent communication.

If you don’t have communication, the deal is going to fall apart,” she explains. She also credits her company for providing her with an elite level of tools that allow her to extensively market her listings to a wide range of clients. “Being affiliated with such a strong brand gives me access to powerful marketing programs and worldwide exposure.”

Having built a business that consists of many repeat and referral clients, Julee prides herself on being able to develop and nurture lasting client relationships. “I try to be thoughtful when it comes to my clients. At closing, I usually present them with a nice gift. During Thanksgiving, I’ll send them a pie. I just like to give them small reminders that show them my genuine appreciation.” It’s those close-knit friendships that Julee most values in her work as a REALTOR®, and most of her clients become her long term friends.

“Real estate has given me a wonderful opportunity to continue to make new friendships. I am so grateful not only for what this business has brought to me, but for those lasting relationships.”

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Aside from all the amazing people she gets to meet, Julee loves the variety that working in real estate brings into her life. “In real estate, every single day is different. It’s not mundane work, because you just never know what you’re going to get on any given day.”

When she’s not busy helping buyers and sellers, Julee devotes her time to her family.

“For me, my free time is all about family.

We like to boat, camp, and travel together.

My husband and I are avid golfers as well.” Julee also likes to give back to her community. “I love working with young children and supporting fun events like volunteering as the Durango Easter Bunny or offering to support local charities such as providing school supplies, toys or sack lunches for some of our elementary schools in our communities in and around Durango.”

As her business continues to grow, she plans to keep providing clients with a consistently high-quality customer service. Her plan is to expand at a steady pace and help as many clients as possible achieve their real estate dreams. “I would like to continue working in resort sales, rural property sales and become a divorce transaction specialist. Divorces can be challenging and most often a very difficult time for people. I feel like I have the energy and the patience to help them make it into a tolerable and positive experience.”

To learn more about Julee Glynn please call (970) 749–8587 or email juleeglynn@gmail.com Copyright Top Agent Magazine 17

The Daily Schedule

of a Successful Real Estate Agent Everything you do should be intentional. A busy schedule isn’t the same thing as a productive schedule. Sometimes people write things like “find clients” on their to-do list, but finding clients isn’t actually a task. It’s a goal. Your daily schedule should be created with your goal in mind if you want to be a successful real estate agent, but a goal is too broad to add to your calendar.

Instead, you can break your goal down into projects, break those projects down into tasks, and schedule time in your calendar to complete each task. You’ll find that some of these projects will have an immediate impact on your business, and that those are the tasks that should be completed first.

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The fact is that as a real estate agent you can set your own schedule—if you’re not productive until 10am, then you don’t have to start your day until then. But having a daily schedule means that every day you have a running start on all those other agents who just “wing it.”

You don’t want to feel burned out and busy but like you’re simultaneously not getting a whole lot done. You can only keep up 70+ hour weeks for so long before your body breaks down and both your performance and income drop as a result.

Since every real estate agent’s operating hours look different, the following daily schedule is broken up by the suggested amount of hours you

Top Agent Magazine

Top Agent Magazine

should spend on each task rather than specific times of day. However, certain tasks, like prospecting, appointments, and listing presentations should be performed at times when it’s most convenient for clients. If you’re an agent who likes to end their workday at 5 o’clock, remember that this is also the same time your clients are likely ending their day, meaning you might be unavailable for showings during the only time their schedule allows.

3.5 hours – This is that time of day that you should schedule all your appointments and listing presentations. If you are a newer agent, you might use this time instead to do more prospecting and appointment setting.

1 hour – Spend this time waking up, exercising either at home or at the gym, and eating breakfast.

2 hours – Now it’s time to unwind. Use this time to have dinner and spend time with you family. If you have children, this is usually the time of day when they are wrapping up homework assignments and getting ready for bed.

It’s important that you make time for these moments the same way you make time for your work.

2 hours – Use this time before you head to the office to develop a morning routine, if you haven’t already. You can meditate, journal, practice affirmations, or read personal development books to prepare for the day ahead.

1 hour – Once you’re at the office, spend this time to review the day’s schedule, catch up with your assistant or other colleagues, and check the latest industry news. This is also the time of day that you can role play to prepare for appointments.

1.5 hours – Spend this time prospecting and appointment setting.

1 hour – Now it’s time for a lunch break. If you’re a multitasker, you can also use this time to prepare for the afternoon and any meetings you have scheduled or connect with followers on social media.

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.5 hours – Look over the day’s schedule again and ensure you’ve checked every task off your to-do list. While you’re at it, be sure to review tomorrow’s schedule and goals too.

2 hours – Spend these last couple hours before you fall asleep to have quality time with your spouse or perform your self-care routines.

8 hours – Now it’s time for sleep—getting a full night’s rest is crucial if you want every day to be productive.

As you can tell, there’s still some wiggle room left in this schedule, but the important thing is to block out time every day so you can achieve your goals and help your clients.

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TASHA BECKMAN In today’s market, you want a REALTOR® with Tasha’s knowledge and integrity by your side. Her real estate experience spans decades, from her start as a brokerage administrator while still in college, through eighteen years at her own business, overseeing administration, transaction coordination, and marketing for twenty-eight agents. In 2017, she formed Mama Bear Team, with the tagline, “Fiercely protecting you with every move,” a name and slogan that defined their mission to protect clients’ interests. “We’re there for them from contract to close and beyond,” Tasha says.

Working with EXIT Realty DTC, Mama Bear Team specializes in estate and probate transactions, partnering with attorneys and financial advisors across Colorado to deliver high-level client service and compassion to grieving families. Over forty percent of the team’s business derives from repeat and referral clients. Tasha explains that the question grounding her approach to helping clients through a transaction is “How do you deliver support and empathy through a stressful situation?”

Building off the relationships they foster, Tasha and her agents follow up with clients after closing. They stay in touch with monthly pop-bys and by sharing home-value tracking data, keeping Mama Bear Team top-of-mind for when past clients consider their next move. Tasha also hosts client events twice a year or more, providing seasonal holiday fun like hot chocolate and photos with S anta, while encouraging clients to bring donated items to support nonprofits, connecting community service with client engagement.

When it comes to marketing, Tasha's team engages a diverse digital rollout for each listing beyond the MLS. Listings syndicate to over 260 websites and populate on the mapping app, Waze, while posts across a

wide range of social media platforms put her team’s listings right at a buyer’s fingertips. Beyond online marketing, they run print ads in local magazines and reach out to contacts in their database. Six days before a property lists, Mama Bear Team canvasses the neighborhood with doorknocks, fanning out from the address to systematically spread the word of a coming-soon property and alerting neighbors to upcoming higher traffic around transaction activity like open houses and inspections. Their thorough marketing efforts have earned Tasha and her team numerous production awards.

As a REALTOR® who prioritizes giving back to her community, Tasha fosters a culture of service among her teammates. They collectively support and volunteer with Sleep in Heavenly Peace (shpbeds.org), an organization that constructs beds and provides mattresses and bedding for children in need. Additionally, Mama Bear Team supports their local Chambers of Commerce, and makes a global impact by fundraising for Kids Mobility Network (kidsmobilitynetwork.org), a non-profit providing pediatric durable medical devices to children around the world. “I love that this career and industry allow me to give back in a way that I couldn’t do at the same level on my own as an entrepreneur,” Tasha explains.

“We constantly look at impactful ways of giving back that resonate in our hearts as well as we can get our clients involved when they choose to do so.”

When she’s not working, Tasha cherishes opportunities to hit the golf course, walking eighteen holes in Colorado’s beautiful outdoors. Looking to the future, Tasha’s target for the coming years is to increase her team size to better support their community and clients. Tasha concludes, “If we focus on the core belief that we’re here to help, and not chase transactions, we could all do better in serving our consumers.”

Find out more at mamabearteam.com. Connect with Tasha at 720-767-2057 and tasha@mamabearteam.com http://

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Cooperation, Not Competition, Creates

Mutual Success for Agents When people get along during a business transaction, everyone comes out happier. And in a service industry like real estate, agents have the power deliver that happiness. By working cooperatively, sharing advice and helping each other help clients, agents not only enhance their own reputations, but that of real estate in general.

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“Bring everyone together” Matt Kobelski, with Credentials Real Estate Group in Massachusetts, points out that providing good service involves more people than the party you’re representing. “I’m not afraid to bring together all the parties in a deal and say, ‘OK, let’s figure out a solution that works best

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Teaming up with an agent from a different brokerage on a transaction is not as uncommon or complicated as it might seem

for everyone,” he explains. “My goal is to avoid being adversarial.” Real estate, he believes, should always be a field in which each person can win. “It’s about working toward a mutual goal, shaking hands, and walking away happy that a seller sold, a buyer bought and everyone got what they wanted.”

But Is it that simple? Most agents have experienced the ways conflicting personalities and tension during a transaction can heat up even the most cordial relations. In reality, however, it’s more productive to let down your guard and work with others as a team than it is to allow stress and competition to preside. South Florida REALTOR® and broker associate, Risë V. Siegrist, for instance, has zero interest in competing with other agents. “It’s more important to be professional and associate with competent, caring people,” she says. By serving others with a cooperative spirit, experienced agents like Risë set an excellent example for emerging real estate stars. Risë hopes to be a model for the next generation of agents, training people who may one day become part of her team.

Risë’s position on cooperation inspires more reasons for nurturing relationships with other agents. Over the decades, many agents change brokerages several times. Who knows if that agent across the table will one day work at the 22

same brokerage you do? Perhaps you’ll even have an opportunity to partner on an exciting, future transaction. Good relations keep doors open to endless possibilities.

Co-listing cooperation Teaming up with an agent from a different brokerage on a transaction is not as uncommon or complicated as it might seem. In fact, some agents cleverly capitalize on their collective attributes, rather than competing against one another. South Carolina REALTOR® Kimberly Pannit is a perfect example of the universal benefits of co-listings. Although she has always been an independent agent, Kimberly works hard to form professional alliances that give her business the feel of a cooperative network across brokerages.

This cooperative approach may be nontraditional, but it benefits clients in unique ways. By working closely with agents at other brokerages, she shows how agents can improve client service while helping one another.

Kimberly’s cooperative approach began in her own neighborhood, where an agent friend from a different brokerage also lives. “Several years ago, I approached her because both of us were friends with our neighbors. I asked, ‘Why don’t we give our neighbors superior service and

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Top Agent Magazine

co-list together? We both love our area and are passionate about our jobs, the location and schools.’” She also didn’t want to make their mutual friends choose between them when they could work together. “I said, ‘Let’s give them amazing service together!’” With their brokers’ permission, two weeks later the agents co-listed their first home and put extra energy into ensuring uninterrupted client service.

Networking and “Co-opertition” When the ultimate goal is to match a client with the perfect home or create optimal terms of sale for a listings, networking with other agents can facilitate that ideal buyer-seller match.

Nashville REALTOR® and broker/owner Lisa Land embraced every opportunity to contribute meaningfully to the real estate industry and to her local market, even before building her own team. “Agents would frequently ask me for help or advice,” she says, noting that she shares, rather than guarding, the methods she uses to get through difficult or confusing transactions. “I was fortunate to have great mentors when I started in real estate, so I’m always

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willing to offer help, even to agents outside of The Luxe Collective.”

Meanwhile, on Cape Cod in Massachusetts, Janet Leigh Scott describes the climate between agents as relaxed and professional. “While the real estate market is highly competitive, we’re truly a ‘co-opertition’ market; agents work together and a have greater sense of community than you might experience in off-island brokerages,” Janet says. “If I have buyer coming into town, I’ll reach out to agents I’ve done transactions with to ask if they have anything coming up that might not be on the market yet.”

Even in hot, competitive L.A. real estate, independent agents such as Andrej Nagy of The Agency RE knows the importance of receiving and providing professional mentorship.

“My relationships with clients are extremely important,” he says. “But my relationships with agents on the other side of a deal are also important.” For REALTORS® like him, working smoothly with other agents is a privilege.

Doing so builds rewarding relationships while ensuring win-win transactions for everyone at the closing table.

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