COLORADO 1-11-21

COLORADO EDITION

TURN OPEN HOUSES INTO DESTINATIONS

KEEPING IN TOUCH –

HOW TO STAY IN YOUR CLIENTS’ LIVES FOR THE LONG HAUL

6 Habits of Highly Productive Agents

COVER STORY

DONNA JAROCK FEATURED AGENTS

CASSIE PURDY THERESA QUICK-WHITE

COLORADO EDITION

CASSIE PURDY

“Every day is a little different,” Cassie herself an expe 7 17 23 Purdy says, describing her work as a while holding real estate agent. “You never know approaches. “I what you’ll get on any given day or have a tradition with a transaction. You really have to connections, b be creative to serve your client. That’s real estate in what I love. Problem solving, being using online to creative, and the challenge of not just listings on sev getting new clients, but helping the ing Facebook, theirQUICK-WHITE transactions. where Cassie i DONNAcurrent JAROCKones through THERESA CASSIE PURDY I’ve had so many experiences where the same time, it’s so challenging but so rewarding by the power of an the end of it. This is a huge transaction and having a home in person. “I try to an agent becomes so valuable.” and target the marketing to

CONTENTS

Cassie’s clients definitely agree about her value. When she’s not hard at wo Serving northern Colorado and parts of the spends her time at home f 4) 6 HABITS OF HIGHLY 20) TURN OPEN HOUSES Denver metropolitan area, Cassie prides herself with her INTO family. This incl PRODUCTIVE on AGENTS DESTINATIONS her top-notch customer service.

“What I teach son, who joined the Purd and have been taught since the beginning of my guy is the best thing in the 13) KEEPING career IN TOUCH – 22)first.

5 THINGS YOUshe CAN TO and han is to always set the client No matter isn’tDO relaxing HOW TO STAY IN YOUR CLIENTS’ what it means for the closing,ACHIEVE your commission, ily, she enjoys getting outs YOUR BIGGEST GOALS LIVES FOR THE LONG HAUL or your ego, it’s all about the client. People know or staying in with a good b when you really care about them, and I really take spending time with friend care of my clients. I’m passionate about building with my sphere and group relationships, and that has been a huge key to my success.”

Looking to the future, Cass definitely in growth mode Phone 310-734-1440 | Fax 310-734-1440 Cassie also goes| www.topagentmagazine.com to great lengths to make sure This past year, Cassie’s a mag@topagentmagazine.com that she is as prepared as possible for whatever own real estate license and No portion of this issue may be reproduced in any manner whatsoever without prior consent of the publisher. Top Agent Magazine is published by GA, Inc. Although takenalways to ensure the accuracy published theFeature realPublications estate market throwsprecautions at her. are “I’ve agent. of“The plan is to expa materials, Top Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. been a big believer in investing in my education get ready for next year,” To subscribe or change address, send inquiry to mag@topagentmagazine.com. keep getting better and bet Published in the U.S. and training,” she says. “Anything that gives me an edge.” Most recently, Cassie has made right now for a really awes 2

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To learn more about Cassie Purdy, please call 303-54

mailto:mag@topagentmagazine.com http://www.topagentmagazine.com

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6 Habits of Highly Productive Agents In a business that can be constant chaos, you’re constantly on the go and dealing with things as they hit you. It can be difficult to take a second and regroup. But there is a better and smarter way to work. If you take the time to create some better habits, in the end, you may end up being more productive. If you want to make better use of your time, as well as have more focus, here’s some habits that you’re going to want to pick up - all common to top-producing agents.

1. Learn how to prioritize Although it might be your instinct to get some of the boring work out of the way first, things 4

that actually generate income (or are time-sensitive!) should be the first thing you focus on when you start your day.

Lists are your friend! Make a list of things you want to accomplish for the day, the week, and even the month. Always list them in the order of priority. If things get cut off when you run out of time at the end of the day, at least it’ll be the things that are not as important or time sensitive. As with anyone, your time is your most valuable commodity and should be used wisely. When you make your list, you can even schedule tasks as if they were a meeting, giving yourself a little time goal to beat, as Top Agent Magazine

well. Treat your time with the same respect you would a colleague’s or client’s and don’t ever waste it.

As with anyone, your time is your most valuable commodity and should be used wisely. When you make your list you can even schedule tasks as if they were a meeting, giving yourself a little time goal to beat, as well. Treat your time with the same respect you would a colleague’s or client’s, and don’t ever waste it.

to accomplish it? Write it out and then incorporate that into your prioritized ‘to do’ list.

You’ll be amazed at how driven you become to reach that goal when you actually write it out with clarity. And, the sense of accomplishment you get upon completing it will carry over to the next day. It’s important to remember to be specific. Once you get into the habit of meeting your goals, exceeding them won’t be far behind.

2. Remove distractions

when you need to focus This is especially hard when you’re a Realtor®. Most are constantly connected to their phones. But, unnecessary distractions can get you off schedule and make you lose your focus instantly. If you can, turn your phone off for the half hour it takes to do a task. Interruptions make everything take twice as long, especially when you take that text and then decide to check Facebook for a second.

We all do it!

Complete your task, then take ten minutes to respond to all texts and messages before you start up the next thing on your list. You can even schedule those ‘text backs’ into your schedule. A concentrated effort is always more effective than going back and forth between things.

3. Set daily goals This is so key. What do you want to accomplish for the day and what do you need to do Top Agent Magazine

4. Don’t make excuses There’s that old saying, “The buck stops here”. Well, take it to heart. This is your business and you are responsible for doing everything you can to make it successful.

Sure, there are reasons for why you didn’t get a listing or why your business is slow, but what are you doing to change things and make them better? Successful Realtors® work harder and come up with innova5

tive ways to stand out when times are tough. They don’t look for excuses, they look for solutions.

5. Be deliberate

about everything you do When you’re making your list, it helps to have a goal in mind for even the smallest task. If you’re calling past clients to touch base, have a specific reason why you’re calling. Are you letting them know some market news?

Thanking them for a referral? When you’re meeting a referral partner for lunch, have a goal in mind for what the outcome of that meeting will be as well. Yes it’s good to socialize and build relationships, but if you have a reason, make sure it isn’t put off until the final moments, when things are wrapping up. Always having a purpose in mind will also help you prioritize your list better.

6. Always look for ways to

get out of your comfort zone Yes, you are prioritizing what is most important or urgent to your business, but it’s also important to make an effort to break out 6

of your routine as much as you’re comfortable doing. Trying out new things or taking some time to learn about new and innovative real estate techniques and technology, can have an energizing effect on your business.

Not only might they lead to things that make you more productive, but it keeps you sharp and engaged. And, ultimately keeping yourself at the top of your game is what it’s all about.

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DONNA JAROCK

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DONNA JAROCK Top Agent Donna Jarock works independently within Coldwell Banker Residential Brokerage mostly servicing the southeast quadrant of Colorado.

“I truly am available twenty-four hours a day, seven days a week” says Donna Jarock, explaining how she came to be one of her area’s top agents. “If you want to call me at nine at night to see a vacant house, I will go show it to you. This is a very fast-moving 8Copyright Top Agent Magazine

market, and I’ve learned to be fast-moving, too. When people want to see something, they want to go right now. They don’t want to wait until next week. And in this market, you can’t wait. I understand their urgency, and I understand the emotion behind it. I’m Top Agent Magazine

always available to them whenever they’re ready to go.”

Having been in the business for the past twenty-four years, Donna has the experience and know-how to meet and far exceed Top Agent Magazine

her clients’ expectations. Working and living in Colorado, Donna mostly services the southeast quadrant. “But, really, I don’t have a specific area,” she says. “I like to tell people if they can get a mortgage on it, I will be there.” She closes an average of sixty Copyright Top Agent Magazine9

“It’s frustrating for buyers in the beginning, because this is such a crazy market. But once they get under contract and we get through inspection, it’s a really great feeling. That excitement that people have when they get into that new home—I love being a part of that.” transactions a year and works independently within Coldwell Banker Residential Brokerage.

her skills and talents to ensure I was informed and involved in the many decisions which needed to be made.”

Approximately half of Donna’s business comes from repeat customers and referrals, all extremely satisfied with her honesty and direct attitude. “Donna provided excellent guidance throughout the sales process,” writes one Zillow reviewer.

“She represented me as the seller and used

Helping her clients take ownership of their new home is one of Donna’s favorite parts of the job. She says, “It’s frustrating for buyers in the beginning, because this is such a crazy market. But once they get under contract and we get through inspection, it’s a really great feeling. That

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excitement that people have when they get into that new home—I love being a part of that.”

Donna starts each and every day off at the gym. “It’s the only time of day that I don’t Top Agent Magazine

have my phone on,” she says. “When you become a client of mine, I do let you know that. That’s my time to clear my head and get ready for the day.” Once she’s gotten her exercise in, she is ready to hit the ground running to deliver for her clients.

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Looking to the future, Donna is excited to continue providing exceptional customer service to her buyers and sellers. “I’m going to ride this train as long as I can,” she says, laughing, “I want to keep going!

Every year, I get more and more referral business. After you’ve been in it long

enough, people need to sell again and do different things. I’m blessed that they call me back for that.” For the time being, Donna continues to do what she does best: keeping track of every detail, advocating for her clients, and always being ready to answer her phone.

To learn more about Donna Jarock, call 303-718-6285, email thanksdonna@gmail.com, or visit zillow.com/profile/DonnaJarock www.

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HOW TO STAY IN YOUR CLIENTS LIVES FOR THE LONG HAUL

One sign of a great real estate agent is there long list of loyal client following. Part of achieving a great referral base is being a great realtor during the transaction. But, that’s only half of the work. To truly be your client’s realtor for life and keep them coming back to you as well as referring others to you, you have to stay in their lives past the transaction. Keeping in touch with your past clients can be one of the most important parts of your business, and one that many realtors tend to push to the wayside.

Do you stay in your client’s lives, or do you disappear? People refer people that they feel they know well and that they trust, people they consider friends. However, earning and keeping your client’s trust involves maintaining a delicate balance with how much you contact them. Experts recommend reaching out to your clients at least quarterly. But, it’s not just about how often you stay in touch. You also need to be mindful about how you are reaching out to them. Here are some tips on how to keep in touch with your clients for the long haul: Top Agent Magazine

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INDIVIDUAL PERSONAL CONTACT One of the best ways to keep in touch with your clients is to simply give them a call every once in a while. Follow up and see how your clients are doing. Offer them assistance if they need it. Personalized contact helps to ensure that you remain as important to your clients long after the sale as you were during the transaction. Giving your clients a call on special occasions such as birthdays or holidays also makes for a great personal touch.

Of course, nothing beats face-to-face contact. Stopping by to say hello can be a great way to keep in contact. An even better way to catch up and maintain that friendship is to set up a lunch or coffee date with past clients. Giving individual clients your undivided attention goes a long way towards maintaining that bond you formed during the transaction and earning your client’s loyalty and trust. Interactions like this make a lasting impression on your clients.

Of course, many busy REALTORS® may not have time to follow up with every client oneon-one. A great way to still give personal attention to your clients without meeting each and every one for lunch is to throw a client appreciation party. This allows you to get in some face-to-face time with each client and make sure they all get your undivided attention and quality time to catch up with you, even if it’s only for a short time.

Now, if you have a lot of past clients, this can be difficult to manage during one party. One way to get around the numbers problem is to organize smaller events based on client’s interests. Instead of throwing one giant party, host a pool party for the families with kids or a wine and cheese get together for single clients. Hosting special events like these ones goes a long way towards keeping your contact with past clients more personalized and setting you apart from those businesses that simply send them a calendar once a year.

PROVIDE CLIENTS WITH USEFUL NEWS PROVIDE CLIENTS WITH USEFUL NEWS One way that many REALTORS® keep in touch with their clients is by sending them newsletters. This form of contact can be a double-edged sword. You want to make sure you provide them with useful information that reminds them of your value as a real estate professional.

Otherwise your communication will amount to nothing more than spam, and clients will think of you less as a trusted friend and more as a nuisance salesperson.

Clients react much more positively to communication containing information that is pertinent to their lives. Update your clients on what is going on in their local community and 14

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housing market. Demonstrate your knowledge about the community and the things that are important to your clients. Include information about local cultural events, community news, housing statistics, information on the mortgage market, home maintenance advice, home design tips, and anything else that your clients will find personally useful. Your clients will always be interested in value.

SEND CLIENTS MEMORABLE AND PERSONAL CARDS Sending your clients cards related to important events in their lives and letting them know that you remember those events and care will go a long way towards building and maintaining a close personal relationship with them. You want to make sure your cards stand out, though. Sending popular holiday cards can be a mistake, as they will most likely get lost amongst all of your clients other holiday cards and will be quickly forgotten. Instead send something more personal such as: HOME ANNIVERSARY CARDS: Send cards to each client on the anniversary of the closing of their home.

CONGRATULATORY CARDS: Remember important events such as wedding anniversaries, graduations, new babies, etc.

SPECIAL BIRTHDAY CARDS: Instead of just sending your typical birthday card, add something special to yours that will stand out. Include a $1 scratch off ticket or a $5 gift certificate to Starbucks. Make sure to include a handwritten personal note.

GIVE CLIENTS AN UNUSUAL GIFT Make sure the gifts you send your past clients stand out. Send your past clients an odd gift at the beginning of the year or on a holiday. Think outside the box and send things like funny magnets, customized mugs, a personalized piece of wall décor, and other fun and unusual items. A great way to make your gift stand out even more is to include a funny note with it that will catch their attention as well as make them think of you. For example, one cute idea is to send clients a bag of popcorn with the note, “Real estate is popping, give me a call.” You could send a bag of goldfish with a note attached that says, “I’m fishing for your referrals.” Get creative and have a little fun with it, your clients will notice and remember you for it.

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TAKE ADVANTAGE OF SOCIAL NETWORKS

Social networking sites make staying in contact with past clients in a more informal and friendly basis much easier. Connect with your past clients on Facebook. This will help you stay up to date on the important things happening in your pact clients’ lives. In return, it provides you a great platform for keeping those past clients up to date with what is going on in your business as well as keep in contact in a more informal manner. Use Facebook to remind past clients to check their basement after a heavy rain or that they can contact you for help during tax time.

You can even organize your contacts on Facebook into customized lists such as “past clients,” “industry contacts,” etc. This will help you better manage your Facebook contacts.

This will also allow you to view specific news feeds based on these lists and send messages to a particular list of contacts. Don’t forget about the many other social networking sites such as Twitter or LinkedIn either. Utilize this technology to drive personal contact with your clients.

STAY ORGANIZED No matter how you choose to keep in contact with past clients, make sure to be consistent.

Consistency will help you stay organized and diligent about reaching out to your past clients regularly. A tool used by many real estate professionals to stay organized is a customer relationship management solution. Whether you use one that is online or a computer software program, this will help you stay organized when managing your contacts and allow you to set notifications to alert you when you need to contact certain clients, send out gifts, plan a client appreciation event, and many other things throughout the year.

Staying organized and consistent in your contact with past clients will help you continue to build and manage your referral base, as well as open the door to repeat and referral business.

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THERESA QUICK-WHITE Top Agent Magazine

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THERESA QUICK-WHITE

Theresa has purchased and sold a lot of real estate throughout her life. She bought her first house at 19, and her first selling experience was running her own dealership for log-home kits that her husband, a general contractor, built in the mountains west of Colorado Springs.

Today, Theresa is a trusted referrals partner for agents in the Denver market and nation-wide, connecting clients shopping for properties in Colorado Springs. Approximately 45% of her business comes from agent referrals.

Theresa says, “They know I’ll take really good care of them, and I keep exceedingly good communication open with the referral agent.”

accents and accessories, she takes care of every details, whether it is a million-dollar home or a two-bedroom townhouse. A passionate stager, Theresa tells every seller, “When I’m doing the open house at your home, and people walk in, I want it to take their breath away.”

Every listing, with its incredible staging, is captured with professional photography to ensure great marketing content. Upon closing, each property is professionally cleaned as a parting-gift to the seller. Theresa adds, “I think what sets me apart is that clients become a part of my family, and the level of service I offer them is well above the average agent.”

Another 45% of her business is repeat clients and their referrals. Theresa maintains great contact with past clients through various fun annual events like New Year’s Day parties, easter egg hunts, movie nights, Thanksgiving pie giveaways, and more.

Theresa explains that her business name, The Q Group, stands for “Quintessential Real Estate,” and means they get to the very essence of real estate by striving for next-level client service.

That includes staging client’s homes free of charge. From furniture and art down to small 18

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With a strong emphasis on marketing through Facebook and other social media platforms, Theresa’s listings get phenomenal traffic and often set purchase price records in their neighborhoods. Theresa also considers who is the target market for a particular property and uses Keller William’s robust list service portals to reach hundreds of potential buyers. Theresa completed 48 transactions this year and has seen about 24% growth each year over the last five years that she has been a REALTOR®. She is honored to be counted as one of Colorado Springs Peak Producers, which indicates she in the top 10% of real estate agents in the region.

“I love watching people transform their lives, moving from one chapter to the next. It’s such a privilege to walk with them through that process,” Theresa says.

Theresa is also passionate about helping new agents find their feet in the business. Through her market center, she teaches a class called, “How to Write A Contract That Wins,” which helps educate new agents trying to navigate submitting winning contracts in the highly competitive Colorado market. Theresa also teaches her class, “Zero to Hero,” in many market centers along the front range to help agents overcome their limiting beliefs. “Zero to Hero” is Theresa’s story of how she became Rookie of the Year at her market center her first year in real estate while working another job and transitioning full time into real estate.

Although she enjoys so much about real estate that her work sometimes feels like a hobby, Theresa tries to find time for weekend motorcycle rides through the mountains with her husband.

She also enjoys live music, and time with her four children and nine grandchildren.

Theresa plans to be in the real estate game for years to come and hopes to grow her business into a lasting legacy. Through her outstanding client-relations and professional networks, she sees The Q Group as something that will continue beyond when she eventually does retire, and that her team can carry on that legacy of next-level service.

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You can find out more at QGroupRealEstate.com, connect at Theresa@QGroupRealEstate.com, on her cell: 719.331.8524, or office: 719.375.8443 www.

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Turn Open Houses into Destinations People are busy. Even those who are actively looking to buy a house or want to learn about the market for a future purpose have busy schedules.

But with bit of added time, creativity and investment in making open house into destinations, you’ll see greater turnout. And we all know that greater turnout increases the likelihood of offers.

There are several creative ways to hold an open house with a mindset of hospitality and with the goal of providing something of value to each person who attends.

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The neighbors-only open house Some agents embrace the “nosy neighbor” concept as a benefit, not an eye-rolling challenge.

With his client’s permission, Wesley Peters, a Keller Williams broker in the Baltimore Metro Area, often gets the neighbors together before a home hits the market. “We invite other brokers, too, but we include as many neighbors as we can,” he says, explaining that he schedules these events for a Thursday or Friday evening, happy hour-style, rather than midday on a Sunday. They get a better turnout at 5:00 pm than

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midday on a weekend when the neighbors are busy with their lives. In a relaxed setting, conversations flow, neighbors can mingle and catch up, and the buzz begins before the home is listed.

In advance, prepare invitations and hand-deliver them to homes on the streets you and your client agree are best to include. The destination is the event; the value each attendee receives is the social interaction and the removal of any awkwardness over visiting their neighbor’s house.

Your client’s benefit is the buzz.

A turnkey block party any time of year Once a property is listed, some agents take on the role of party planners. Certain streets or neighborhoods, they find, are perfect for lowkey social occasions. In some place, such as neighborhoods with many young families, a bounce-house or games may even ramp up the fun factor. But the idea of a seemingly spontaneous block party during an open house can be easy to pull off, whether you’re serving lemonade and cookies or coffee and pastries. The chance to meet prospective neighbors turns the event into a destination for both buyers and the neighbors; the value comes in buyers’ ability to see how the neighbors interact. Your seller’s benefit is that the grapevine will be filled with happy stories about their home. Tips: By keeping basic supplies in storage, you’ll be ready for a pop-up block party any time. Promote this type of event with targeted social media marketing and fliers or postcards to communities within a short distance of your listing.

Invite other professionals It’s common mortgage lenders to attend open houses. But why not provide even more value to people who attend? Chances are, you have more than a handful of professional partners who welcome an opportunity to join you at your open house. Consider inviting an interior designer, a contractor, a gardener, even a gardener or a painter. Invite them to your broker’s open in advance or give them time to view the property Top Agent Magazine

before the open house begins. Then encourage them to stroll the property during the open house or to sit with you. When visitors ask about needs or concerns they may have about the house – such as loan questions, the cost of improvements or upgrades or even remodeling – you’ll be able to introduce them to an expert on the spot. For that matter, your invited pros don’t even necessarily have to be in home-related businesses!

Prospective buyers always want to know about the community when visiting open houses.

Consider inviting representatives of community

organizations, like youth sports group or owners of mom-and-pop retailers to help your visitors get a feel for the neighborhood or town. For this type of open-house, prepare a flyer or card with your community contacts on it so visitors can leave with resources as well as information.

Open house should be about the buzz. They’re about creating a conversation about your listing and making the home memorable to visitors. By giving people a unique experience they won’t forget, you’ll show your sellers how creative you are in meeting their needs.

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5 Things You Can Do To Achieve Your Biggest Goals If there’s one thing successful people can agree on, it’s that setting goals has been key to their success.

Whether you’re creating a five year plan or just settling on what you want to achieve by the end of the day, setting goals gives you the focus and direction you need to complete even the biggest tasks.

But there is a method to setting them. It’s a process that takes careful thought and consideration up front, which is then combined with the hard work necessary to implement your plan. Luckily there are proven methods to goal setting that you can start using immediately.

1. MAKE YOUR GOALS SPECIFIC Yes, it’s fun to think in grand terms of where you want to end up in life and in your career, but it’s better to have a specific goal like “Increase my sales by 25%”, than “Get rich.” When a goal is clear and specific, it allows you to figure out the exact steps you need to take to accomplish it. The more general it is, the more paralyzed you might be when it comes to figuring out what to do since, the choices may be overwhelming.

2. MAKE IT ATTAINABLE Making attainable goals might seem boring, I mean afterall, you want to dream big! But you don’t want to suffer through the disappointment of not reaching your goal, something that may not even be possible at this stage in your life to begin with. One solution to that is creating goal levels. You can have the dream goal, but underneath that you have the realistic goals that are setting up a foundation for achieving the big one. Things that are attainable still take work and effort to achieve. Those small victories will keep you motivated and encouraged to go for the bigger dreams. And don’t forget, those 22

little goals may have been things you wouldn’t have gotten done if you didn’t set out to achieve them, so be proud!

3. PUT A PLAN OF ACTION IN WRITING Your plan of action should include daily, weekly, monthly and yearly goals. There is something about seeing things in writing and crossing them off the list that is oddly satisfying.The daily goals are especially important in regards to building up those good habits. The first few weeks of your plan of action are critical when it comes to your long term success. Reaching a goal is something you are doing every day, all throughout the day, in numerous ways. Achieving goals is all about creating good new habits.

4. MAKE IT MEASURABLE This is key, since you definitely want to reward yourself for a job well done, and having a goal that is measurable in some way is a sure way to know.

Maybe it’s to increase your lead generation or to cut expenses, whatever the case, have a measurable test you need to meet, as well as a time frame. Then calculate what you have to do to reach that goal. Not only should your goal be specific, but the plan and the measure of success should also be set in stone.

5. ADJUST AS YOU GO You can have all the best laid plans, and you still might quickly realize that what you thought would help you reach your goal, might not be cutting it.

Commitment to reaching your goals is good, but commitment to a plan you know isn’t going to work is not only a waste of time, but will be a devastating blow to your motivation. Sticking to a plan everyday means adjusting it accordingly.

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CASSIE PURDY “Every day is a little different,” Cassie Purdy says, describing her work as a real estate agent. “You never know what you’ll get on any given day or with a transaction. You really have to be creative to serve your client. That’s what I love. Problem solving, being creative, and the challenge of not just getting new clients, but helping the current ones through their transactions.

I’ve had so many experiences where it’s so challenging but so rewarding by the end of it. This is a huge transaction and having an agent becomes so valuable.”

herself an expert in digital marketing while holding onto classic real estate approaches. “I’m a double threat. I have a traditional mindset for personal connections, but I want to be selling real estate in 2020, and that means using online tools.” She markets her listings on several platforms including Facebook, Instagram, and Zillow, where Cassie is a premiere agent. At the same time, she is a big believer in the power of an open house and seeing a home in person. “I try to think about the listing and target the marketing to it,” Cassie explains.

Cassie’s clients definitely agree about her value.

Serving northern Colorado and parts of the Denver metropolitan area, Cassie prides herself on her top-notch customer service. “What I teach and have been taught since the beginning of my career is to always set the client first. No matter what it means for the closing, your commission, or your ego, it’s all about the client. People know when you really care about them, and I really take care of my clients. I’m passionate about building relationships, and that has been a huge key to my success.”

When she’s not hard at work in real estate, Cassie spends her time at home focusing on quality time with her family. This includes Cassie’s newborn son, who joined the Purdys in 2020. “My little guy is the best thing in the world,” she says. When she isn’t relaxing and hanging out with the family, she enjoys getting outside and snowboarding, or staying in with a good book. Cassie also enjoys spending time with friends. “I’m really involved with my sphere and group of people,” she says.

Cassie also goes to great lengths to make sure that she is as prepared as possible for whatever the real estate market throws at her. “I’ve always been a big believer in investing in my education and training,” she says. “Anything that gives me an edge.” Most recently, Cassie has made

Looking to the future, Cassie has big plans. “We’re definitely in growth mode right now,” she says.

This past year, Cassie’s assistant has gotten her own real estate license and joined the team as a full agent. “The plan is to expand, train her more, and get ready for next year,” says Cassie. “My years keep getting better and better. We’re getting ready right now for a really awesome 2021.”

To learn more about Cassie Purdy, please call 303-548-7896, email cassiepurdyhomes@gmail.com, or visit zillow.com/profile/Cassie-Purdy www.

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