CHICAGO 9-20-21

CHICAGO EDITION

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REASONS WHY YOUR PROSPECTS AREN'T TURNING INTO CLIENTS

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FRESH NEW APPROACHES TO CONTENT MARKETING 9 THINGS THE BEST LEADERS

NEVER SAY

FEATURED AGENTS

DENISE CURRY STEPHANIE HERBERT

Modern Email Etiquette For Today’s Agents

COVER STORY

MARCIA BROWN

CHICAGO EDITION

DENISE CURRY STEPHANIE HERBERT

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“My need clients passion.look “B s of this business.” is attentive hoping to adapt to a constantly me, they Denise know me, and theytotrustfuture, me,” Stephanie upgrading, or sell nd genuinely cares about well-being, andpeople continue stellar custo explains.

“I’m their not| Fax judgmental, and ket I treat theto provide needs or life chang Phone 310-734-1440 310-734-1440 mag@topagentmagazine.com | www.topagentmagazine.com tic that keeps to her It’sclients across Chicago.

If you way clients I wouldcoming want toback be treated. their life and Northern it’s being a solution to No portion of majority this issue Imay beof reproduced any without estate prior consent of the Top Agent Magazine , as she gets thehome. her a real agent who cares about her itc their don’t lookinbusiness atmanner my whatsoever pocketbook, I look atpublisher. and I love doing is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of published materials, Top Agent Magazine cannot For be helda responsible for opinions or factsis supplied by itsin authors. rrals and repeat clients. everything her power to support, ge their needs. buyer, whatexpressed matters their expeTo subscribe or change address, send inquiry to mag@topagentmagazine.com.

Denise Curry today!

Published U.S. riencein the when they get the keys to their home.

Being a e first meets a client, sheblessing makes itfor me.” partwith of that is a great pinpoint their specific needs then find 2 Top Agent Magazine ommodateWhen them. itShe prioritizes respon- listings, Stephanie comes to marketing

mailto:mag@topagentmagazine.com

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7 Reasons Why Your Prospects Aren’t Turning Into Clients Real estate experts suggest prospecting daily so that your sales pipeline never runs dry.

But sometimes all that effort doesn’t translate into results. If your prospects aren’t becoming clients, there’s a reason, which is better than it sounds because that means you can fix the problem.

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1. You’re Too Slow The Association of Real Estate License Law Officials estimates that there are about 2 million active real estate licensees in the United States alone. Of course, not all these individuals are working in the same markets. Nonetheless, that

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If your prospects aren’t becoming clients, there’s a reason, which is better than it sounds because that means you can fix the problem.

means that realtors face a lot of competition. If you are slow to respond to messages from prospective clients, someone else is sure to beat you to it. As a rule of thumb, it’s best to return calls and emails within 24 hours.

If you’re too busy working with active clients to return the phone calls and emails of prospective clients, consider hiring a real estate assistant who can help take administrative or marketing tasks off your plate.

2. They Don’t Trust You There are different reasons why a client might not trust you, some of which overlap with others on this list. When a client asks you a question, do you answer it directly or do you sidestep it?

Do you have testimonials and reviews from happy clients publicly available? Do you have an online presence? Social proof of your skills and knowledge is key.

3. You Don’t Seem Knowledgeable Enough Is your client constantly coming to you with new listings or marketing ideas rather than the Top Agent Magazine

other way around? Do they mention real estate and finance terms you’ve never heard of or ask you questions you’ve never thought to ask yourself? Every agent starts somewhere, but if this seems to be a pattern, it’s one clients will pick up on too.

Your clients want to know that you will add value to their home buying or selling experience, and part of that value is your expertise and passion.

4. You Have No Web Presence It’s not enough to be on Zillow or have a Facebook page. There are clients who don’t use these platforms, and at the end of the day, you don’t own the content or your access to it. Both platforms could suddenly go out of business and any following you’ve gained could be lost.

It doesn’t cost much to create and maintain a website today. If customization matters little to you, sometimes you can even get up and running for free. At the very least, it’s a good idea to invest in a domain name because yourwebsite. wordpress.com looks a lot less professional than yourwebsite.com.

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5. You Don’t Seem to Care When clients don’t think you care, it usually means they don’t feel like you are listening.

You may have systems, processes, and a proven marketing strategy. You may like to get right down to business, but to your client, this isn’t just business—it’s their life and their family’s livelihood.

When your client tells you what’s important to them, they want to make sure that you really hear them. Make sure your body language conveys that. Slow down. Shut your office door.

Make eye contact, nod your head, and pause before you speak so that they understand that you’ve put thought into your words—that they aren’t simply lines from a script.

6. You Use Too Much Jargon Remember that your clients don’t speak real estate. At most, they might buy or sell a home once every few years. They hired you to be their advocate and may even expect you to be a bit of a teacher too. Use layman’s terms so that your

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client fully understands how the two of you will work together.

7. Your Target Audience Is Everyone Your clients are home buyers and sellers, yes, but who is your ideal client? Some specialties you might consider are college students and recent graduates, working professionals, military families, seniors, CEOs, or other high-profile clients.

As a newer agent, your target audience might be anyone who will hire you, but over time, you might find that you click more with certain clients, that their lifestyle is similar to yours, or that their goals align with your mission. Whatever the reason, marketing your business to this “ideal client” rather than every potential client will make selling your services easier.

Remember: It’s within your power to alleviate your client’s concerns, but understanding why your prospects aren’t turning into clients is a good start.

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MARCIA BROWN

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TESTIMONIAL

“As a homeowner, I have bought and sold a number of houses over the years. I can unequivocally say that Marcia Brown is the best real estate agent I have ever worked with. She very recently handled a very difficult sales situation for my family with incredible care, understanding and knowledge that went far beyond expectations. When, and if needed, she also works with an incredible network of unbelievably helpful, quality people that restored the aging property to pristine condition. The house was sold for full value in a very difficult market in record time. Hire Marcia! You will not be disappointed. She is a true professional in every way.”

Seller—Chuck Honnet

Top Agent Marcia Brown – of @properties in Chicago – is a truly dedicated real estate agent who places the wellbeing of her many buyers and sellers above her commission check. Hardworking, and possessing deep local market and overall industry knowledge, Marcia strives to provide her clients with the very best customer service available in The Windy City’s North Shore. With nearly three 8Copyright Top Agent Magazine

decades of experience under her belt, there are few better suited to helping buyers or sellers achieve – and frequently exceed – their real estate goals.

Marcia began her successful journey in real estate in 1993. “I was dating my husband at the time,” recalls Marcia. “He was a bankruptcy attorney, and he had lots of properties, Top Agent Magazine

and since we weren’t married yet he was able to refer the properties to me, which is how I got started.” Since then, Marcia has built a thriving business on a solid foundation of honesty and integrity.

Currently, the entirety of Marcia’s business is based upon referrals, which is an accurate Top Agent Magazine

barometer of the exceptional customer service she provides her buyers and sellers. A good deal of that service takes place after the closing table, as Marcia is committed to establishing long-lasting relationships with her many clients. “I subscribe to a business model that is all about repeat business and referrals,” says Marcia. “I really continue to connect Copyright Top Agent Magazine9

TESTIMONIAL

“We found Marcia after a particularly stressful few months trying to sell our house with another agent.

What a breath of fresh air Marcia is! She’s upbeat, professional, positive, smart, tactful and knowledgeable. Immediately, she was able to make our house shine in its best possible light which was cause for a quick and friendly sale! Marcia pays attention to detail and is an excellent communicator. She is quick to respond to potential buyer’s questions and treats all involved with special touches that are above and beyond. We cannot recommend Marcia highly enough, we simply loved having her handle every aspect of our sale!”

Seller—Amy Taylor and Tom Pope

consistently with my customers even after the transaction is completed. They become friends, and I stay in touch with them via emails, mail, and sending note cards and gifts.”

There are, of course, a myriad of other factors that have contributed greatly to Marcia’s ever-growing success story. Chief among them Copyright Top Agent Magazine 10

might be her thorough, intelligent approach to marketing, one that relies heavily upon social media platforms to ensure maximum exposure to potential buyers. This, combined with her savvy negotiation skills, usually translates into fast sales for top dollar, not to mention happy – and returning and referring – customers. Marcia is also quick to credit @properties Top Agent Magazine

TESTIMONIAL

“Marcia Brown is a one of kind realtor! She advised us from the preparation of our house for sale through the sale of the house and the purchase of our new one. Marcia is always very professional in her approach to every situation and is skillful in market placement and analysis. She is able to balance listening to the needs of a client with giving candid feedback on the issues that arise. She gives one hundred percent of herself to serving her clients. She is a very hard worker who is always available to respond to her client’s needs. This personal attention makes Marcia stand out from her peers. Marcia made the stresses of buyer and selling a house more manageable. We couldn’t have done with without her.”

Buyer & Seller—Laura and Gordon

for the additional support they provide their agents. “I can’t say enough good things about the company,” she enthuses. “They have the most up-to-date technology, media resources; pretty much everything needed to get my listings out to the world.”

“I love houses, I love architecture, and I love people,” she says. “I have an advanced degree in Psychology, so I think I understand people really well. Buying or selling can be a stressful event, and it comes in handy to be able to help people stay calm and to trust the process.”

Another reason would be the simple fact that Marcia loves what she does for a living, and that enthusiasm carries over to her clientele.

When she’s not working, which is rare, Marcia enjoys nothing more than spending time with her family, which includes her college-age

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triplets. She also loves cooking, gardening, and photography, among other pastimes.

She is also philanthropic minded, and she is the Co-Founder of Bridges for Autism.

Additionally, Marcia and her colleague Martha Pedersen assist families with adult children with special needs to find housing, whether it be shared with other special needs adults or housing offering support services.

Marcia’s future plans include building her own team, continuing to grow her business, and to help train other, newer agents in order to help them find the same success she has. Above all, however, remains her constant, overarching objective: to continue providing her clients with the unparalleled customer service that has long been her calling card.

For more information about Marcia Brown, please call 847-373-3242 or email MarciaBrown@atproperties.com Copyright Top Agent Magazine 12

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5 Fresh New Approaches to Content Marketing A couple of weeks ago we were conducting a workshop when we were asked two excellent questions about content marketing:

• People

don’t want to hear from a roofing company every day. So how do you produce fresh and interesting content for social media that goes beyond your core services and yet ties back to your business?

• Can

you extend your social media presence and content to include personal things (like your hobbies) and how does that affect your overall business image?

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The workshop attendee who asked the first question was right. Almost no one wants to hear from any company every day… especially if all the content is about products and services…and yes, even if they’re giving helpful tips and information. Does that mean you should stop producing excellent daily content related to your business? No, of course not! Content is created for two reasons.

First, to provide knowledge, expertise and even entertainment to your ideal customers in order to achieve top of mind awareness as an authority in your industry. And second, to produce SEO-rich results that keep you at the top of search engines. You must strike a

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balance between the two, and try to include content that draws people in by being super interesting and entertaining….and yes, sometimes personal.

To help answer those content questions above, here are five different types of content (beyond the traditional stuff) that can give your brand a fresh, unique and balanced approach:

1. PHILANTHROPIC Your community efforts say a lot about who you are, and people will make an extra effort to do business with you as a result of this connection. We’ve consulted business owners who are very hesitant to promote these efforts because they don’t want it to seem as though they are exploiting the charities and organizations—and most especially because they don’t do it for the promotional aspects. They do it to give back. I ask you to keep this in mind. Nonprofit and charitable organizations very often have small marketing budgets. Not only do they rely on outside marketing forces to promote their initiatives, they would likely be forced to close their doors without that support. That means that when someone with a strong brand and presence promotes them, it’s a highly trusted and personal connection, and you can’t buy that kind of support. In other words, they not only need you to promote them, they want you to promote them. But your instincts are correct. It’s not about you. So just make sure your entire content focuses on the organization you’re helping, what they do for the community and how Top Agent Magazine

others can join in the cause. Then it becomes a huge win for all.

2. HOBBIES You bungee jumped from four of the tallest bridges in the U.S. In your spare time, you go fly fishing. You love playing chef and use only locally grown, organic foods. Your friends are always begging you to go to Vegas with your card shark talents. You’ve done mission work in Africa and would like to start your own group. You almost played professional baseball. You have an insane talent for gardening design or bass guitar.

Your family works at a soup kitchen once a month. Ok…you get the picture. And two more words. Reality TV. People are interesting…and people are interested in interesting people. We remember others based on these unique traits. And most of all, people love the story behind the face. Don’t be afraid to share your hobbies. Quite often, it’s the first thing that will personally connect you to a prospect.

3. CREATIVE CONNECTION This one is perhaps our favorite. While we can’t imagine seeing something come across our news feed from a landscaping company every day, imagine this for a moment. What are we always told to remember in this hectic world? Stop and smell the roses, right? So what if…a landscaping company posted a beautiful flower each day, just to remind you to ‘stop and smell the roses’. And at the bottom of that photo (small print), you included

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the type of flower and type of environment needed to make it flourish (moist soil, full sun, etc.). And then, of course, watermarked it with your logo….and a title like, “Sam’s Daily Reminder: It’s Time to Stop & Smell the Roses”. You could even include some great, thought-provoking quotes. It has the personal connection (Sam), the business connection (flowers & logo watermark) and a cool creative connector (pause the meetings and paperwork to take a moment and appreciate life by noticing this beautiful flower). This is a great idea for staying ‘top of mind’ and connecting business with the kind of creative messaging people wouldn’t mind seeing every day.

4. EXPERIENCES This one is similar to hobbies from the personal aspect, but instead of something that identifies us like our hobbies, our experiences are random happenings that can have great interest and meaning to our audience.

Whether you have a unique experience buying a new car or a fateful conversation with a stranger in the airport, if you feel it ties into a life lesson or business lesson you’d like to share, by all means do. The lesson is to keep your radar up 24/7. Any experiences you have which relate to your

ideal customer are an opportunity to connect beyond the business world. And when we do that, we become a part of the family.

5. INFLUENCERS “Show me your friends and I’ll show you your future”. You’ve probably heard that saying, and the same is true whether you are a teenager or a business owner. Maybe you’ve learned a lot of your business knowledge from Bill Gates, Steve Jobs or Warren Buffet…or you like to quote Benjamin Franklin. Perhaps you have some mentors you’d like to recognize and tell why they’re important to you. Sharing the people and things that influence us is what makes us human. No matter how successful your business, you didn’t get there alone. People and circumstances shaped you along the way. Recognizing others for their contribution in our lives, large or small, is important in staying connected and grounded.

We hope these five types of content help you to put a fresh spin on what you share with your audience, whether personal or professional. We believe you must have the combination of both to build an incredible brand.

Tonya Eberhart is the Branding Agent to Business Stars and founder of BrandFace®, LLC. Michael Carr is America’s Top Selling Real Estate Auctioneer & BrandFace® partner. Together, they focus on personal branding and marketing designed to help real estate professionals become the face of their business & a star in their market. BrandFace® for Real Estate Professionals is a book, professional speaking series and an exclusive workshop for agents, and is currently active in 18 U.S. states, Canada and New Zealand. For more information, visit www.BrandFaceRealEstate.com.

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Top Agent Magazine

DENISE CURRY After 16 years in real estate, Denise Curry has hit her stride serving the community of Northern Chicago as a Top Producing Realtor. Based in Palatine, Denise, along with her team of three Buyer’s Agents and an Administrative Assistant, helps clients buy and sell homes across the Northwest Suburbs, and have become a prominent team in the area. Based on a solid foundation of effective negotiation and exceptional communication, Denise has built a storied career that shows no signs of slowing down.

When it comes right down to it, Denise is in the real estate business for the people. She loves helping people navigate the tricky parts of the transaction, and relishes in their success. “I love the opportunity to meet so many different people through my job,” she says. “Building relationships with clients is one of my favorite parts of this business.” Denise is attentive to her clients and genuinely cares about their well-being, a characteristic that keeps clients coming back to her and her team, as she gets the majority of her business through referrals and repeat clients.

When Denise first meets with a client, she makes it a priority to pinpoint their specific needs then find ways to accommodate them. She prioritizes responsiveness and effective communication as essential tenets of the client-agent relationship, and works hard to keep clients informed and prepared. “Keeping a constant line of contact with clients is so important in this industry,” Denise says. “If you don’t communicate with people, you’re going to lose them.” Denise keeps in touch with clients even after the transaction is closed, through monthly newsletters, holiday cards, and phone calls, and ensures her clients she is with them every step of the way.

When it comes to marketing her listings, Denise focuses on online advertising to enable her sellers’ Top Agent Magazine

properties to reach the maximum number of prospective buyers. She uses professional photography and staging to make each home look pristine, then advertises the listings across social media and the MLS. Denise’s team closed $32M in total sales volume last year, and by the end of July they will have $37M under their belt for 2021. The sky’s the limit, and they hope to keep pushing their production numbers well into the future.

In her free time, Denise lives an active lifestyle - she enjoys traveling, riding bikes, and golfing. As an active member of her community, she frequently raises money with other Realtors to combat homelessness in Chicago, and also works to provide food for local food pantries and affordable housing for members of the community who need it. Denise is currently looking toward the future, hoping to adapt to a constantly changing market and continue to provide stellar customer service to clients across Northern Chicago. If you’re looking for a real estate agent who cares about her clients and does everything in her power to support, get in touch with Denise Curry today!

Contact Denise at (708) 502-0008, email denise.curry@bairdwarner.com, or visit denisecurryrealtor.com www.

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9

Things the Best Leaders Never Say

As Spider-Man’s Uncle Ben said, “With great power, comes great responsibility.”

Being the boss is a great thing, but there’s a reason the ‘bad boss’ is common stereotype. Some people tend to use their power in destructive ways and that isn’t good for anyone. You might not even know you’re being a bad boss, it can be subtle sometimes.

There are common traits among great leaders, if you want to be a boss that operates with integrity and is respected by everyone

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you work with, make sure you don’t say any of the following things.

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I’M THE BOSS

Stating a fact that should be obvious is always a sign of weakness, and when you are the boss, strength of leadership is THE key component.

It also may indicates a stubbornness that is the death knell of a healthy work environment.

Your job as a leader is to bring everyone to your level of success, not to create a larger rift.

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I’LL DO IT MYSELF

Being a good leader is all about delegation. If you are hiring people who are professional and trustworthy, then this should be a no brainer. It is your job as a leader to get the right people for the job and then lead them in away that means success for everyone.

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THAT WASN’T MY FAULT

There’s an old saying “The Buck Stops Here.” and that is still true today. Good leaders take responsibility for what happens. They don’t blame others or make excuses. They take the hit for the team and then find the solution to make it better. Not only does it show they have integrity, but it also fosters a warm team environment that makes all players feel like their boss has their back.

4

I’M SORRY TO ASK YOU TO DO THIS

Treating your employees with respect is mandatory, at the same time there is no reason to be sorry when you ask people to do their job. Leadership is strength and confidence. Expecting your employees to put in the same work ethic as you is your job.

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I ALREADY KNOW THAT

Having a ‘know-it-all’ attitude isn’t pleasant coming from anyone, but the last thing you need to do as a boss is shut down the people working for you. If you give them the impression that you’ve thought of everything, why should they bother giving potentially valuable contributions?

Make people feel good about all input, even if you don’t think it will work or have already thought of it. Open flow of communication and ideas is key to a successful team.

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THAT’S NOT THE WAY WE DO IT HERE

Well, why not? Being a successful leader means always being open to change and improvement.

No great leader is ever accepting of the status quo. It’s not only lazy, it’s uninspiring and usually leads to a work environment that is stagnate. Yes, keep things that work going, but nothing should ever be untouchable. Creative thinking should never be faced with constant roadblocks. A good option is to always ask for more information. Let your employee show you why they think their way might be better. This gets them energized and excited to approach you with more in the future.

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I’M NOT HERE TO MAKE FRIENDS

This is a workplace, not a reality show competition.

Good leaders know that building strong workplace relationships, with employees, vendors and peers, is the foundation of a successful business

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DON’T BRING ME BAD NEWS

No true leader avoids bad news. They confront everything head on because as we said above, they know that ultimately everything is their responsibility, and ignoring a potential problem will most likely end up being worse down the road. Good leaders want to know bad news right away, and the last thing you want is to foster a work environment where employees feel like they have to lie to you.

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YOU JUST DON’T GET IT.

You’re the boss. If someone who works under you is having trouble understanding something, it’s on you to make it clear to them. Getting frustrated makes them less likely to ask for help in the future.

Sharing your expertise and experience is not only generous, but a necessary tool in the success of your business.

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STEPHANIE HERBERT “I grew up in a family of builders, so real estate is in my blood,” Stephanie Herbert recalls. “My father, my uncles, and my brother were all builders. I started out leasing and managing apartments, which I did for 23 years. In order to better myself, I got my real estate license, even though it was not required to lease apartments at the time. Once I started buying and selling real estate, it came naturally to me because of my background, and I’ve loved it ever since.” Stephanie has been in the real estate business since 1983, and she draws on her years of experience to help clients achieve their real estate goals.

Stephanie and her team serve the Chicagoland area.

About 80% of her business comes from repeat and referral clients, an impressive feat that speaks to the trust and confidence she inspires. “My clients like me, they know me, and they trust me,” Stephanie explains. “I’m not judgmental, and I treat people the way I would want to be treated. It’s their life and it’s their home. I don’t look at my pocketbook, I look at their needs. For a buyer, what matters is their experience when they get the keys to their home. Being a part of that is a great blessing for me.”

When it comes to marketing listings, Stephanie takes full advantage of the excellent resources available to her through RE/MAX. This includes individual landing pages for each of Stephanie’s listings to ensure maximum exposure. “Every market is different,” Stephanie emphasizes. “You have to go with the market. Whether we need to hold open houses every day, or just price it right and get it out there, that’s what we do.”

Community involvement is important to Stephanie and her team, and she contributes to Homes For Heroes, an organization that helps keep veterans in 20

their homes. Through Homes For Heroes, Stephanie is also able to help clients who are veterans save on their closing costs. Stephanie is an ambassador for the Bolingbrook Chamber of Commerce.

When she is not working or giving back, Stephanie enjoys getting away and unwinding in her camper.

In the future, Stephanie plans to maintain what she’s started and continue providing personalized service to her clients. “I’m not looking to become the next big broker in town,” she says.

“I just want to be able to serve my clients. If I get too big, then they won’t be talking to me, they’ll be talking to an assistant, and I don’t want to lose that personal connection. I want to stay with my people.”

Stephanie says helping her clients achieve their goals is her passion. “Be it via getting into a new home, upgrading, or selling their home because of family needs or life changes, I love being part of that. I love being a solution to my clients’ needs. That’s my job, and I love doing it.”

To find out more about Stephanie Herbert please call 630-272-5161, email sherbertsellshomes@gmail.com, or visit sherbertscrew.com www.

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Laughs!

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Modern Email Etiquette for Today’s Agents In today’s tech-forward culture, consumers are constantly inundated with promotional emails, alerts, invites, and social media blasts. As a real estate agent or a loan officer, how do you stand apart from the noise? What’s more, how do you stay relevant in a digital landscape that’s constantly changing?

For starters, there are a few timeless techniques you can apply to up your skillset when it comes email and digital communication: asking questions that 22

inspire conversation, politeness, and following up regularly—to name a few. Likewise, there are surely new tricks you can add to your arsenal to stay ahead of the curve. Let’s outline a few ways you can refine and update your email etiquette to compete in today’s virtual marketplace.

Make your subject line count Too often, we labor over the content of our emails without giving much thought to subject lines.

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Top Agent Magazine

Though email is no longer a new-fangled invention, there are certainly ways you can modernize its use and take advantage of its ubiquity.

However, these little headlines can go a long way in luring the consumer to open your email and ultimately click through to your website in search for your services. An enticing subject line should be short and sweet, ideally less than fifty characters.

You might also include the name of the recipient, and be up front (though concise) about the subject matter of your message. Remember: the first thing a client will see is your name and subject line—be sure to make this prime real estate shine.

Think mobile Research tells us that 79% of Americans check their phones within fifteen minutes of waking up. In fact, much of modern day correspondence occurs by smartphone. Accordingly, you’ll want to account for email readability on a mobile phone.

For instance, incorporating paragraph breaks for each new thought allows information to be parceled out in a palatable way for readers utilizing small screens. Also, any sort of graphic flair or links within your email should be shortened and streamlined for mobile consumption. Send yourself an email every now and again and access it from your phone—you’ll be able to double-check that all the elements of your emails are working well on a mobile platform.

Incorporate email tools There are excellent tools out there to enhance your email experience. With just a quick download, Top Agent Magazine

you can add spellcheck, a URL address shortening feature, or a delay option that holds emails for thirty seconds before they’re sent. Think about the possibilities! Haven’t you sent an email without including the attachment you intended, or realizing you sent correspondence to the wrong client? If that’s the case, a delay feature can help you save face and build in a window for error— just in case. Regardless of which tools speak to your email habits, there are plenty of add-ons out there that can revamp your digital correspondence style.

Use email to maximize your online presence These days, there are plenty of ways to communicate—email, text, phone, apps, and social media.

When you interact through email, consider it an opportunity to invite your client to follow you elsewhere online. Ensure that your email signature includes unobtrusive, streamlined links to your social media accounts, professional website, or review page. This will build in an opportunity for clients to engage with your brand, and you may even add an online follower for the long term.

Though email is no longer a new-fangled invention, there are certainly ways you can modernize its use and take advantage of its ubiquity. Keep these approaches in mind as you reenergize your email technique and fortify your communication in the digital era.

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