CHICAGO 6-15-20

CHICAGO EDITION

5

TIPS TO GET NEW CLIENTS

JUICE UP YOUR

OPEN HOUSE STRATEGY

FEATURED AGENTS

JEAN HOYLE BETH SPINDLE

How to Cut Down on

DIGITAL DISTRACTIONS

and Up Your Productivity

COVER STORY

GERARD SCHEFFLER

CHICAGO EDITION

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GERARD SCHEFFLER

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JEAN HOYLE

BETH SPINDLE

CONTENTS 4) 5 TIPS TO GET NEW CLIENTS

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BETH SPIN

Beth Spindle got in 2012. A former teacher, Beth was working with th sold them their and she soon set o license. “From the was a great fit,” sh Now, nearly a deca has built her own an agent known marketing, steadf cation and person

Today, Beth spearheads her work solo und

18) TOPof4Fathom WAYSRealty, TO JUICE serving the greater Fo UP YOUR HOUSEsuburbs. There, almo andOPEN the far western of Beth’s business is driven by repeat STRATEGY

clientele who trust her experience, marke proven track record.

22) DAILY HABITS THATAbove all, Beth dr backgroundYOUR in teaching and a Master’s in WILL INCREASE only communicate effectively with c MENTALnot STRENGTH guide them seamlessly through the buyin process. “It’s all about the relationship “I try to treat people the way that I wou treated. It’s most important to offer value big reason why people come back to me be a resource for my clients. I can recomm Phone 310-734-1440 | Fax 310-734-1440 tradespeople for home renovations, I o mag@topagentmagazine.com | www.topagentmagazine.com mentary professional staging and our mar No portion of this issue may be reproduced in any manner whatsoever without prior consent of the publisher. Top Agent all the bases. We’re all looking for va Magazine is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of published and that’s what I offer m materials, Top Agent Magazine cannot be held responsible for opinions expressed orcommunication, facts supplied by its authors.

13) HOW TO CUT DOWN ON DIGITAL DISTRACTIONS AND UP YOUR PRODUCTIVITY

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Published in the U.S.

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When listing properties, Beth blends the and-true techniques with cutting edge too are equipped with professional photog Agent Magazine footage and 3D Top Matterport virtual tours to create an immersive first impression

mailto:mag@topagentmagazine.com http://www.topagentmagazine.com

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5 Tips to Get New Clients If you’ve been in the industry for a while, you’ve probably built up a healthy percentage of repeat and referral business.

Although it can be tempting to just maintain those relationships rather than generating new business, there’s something to be said for staying on top of 4

your game by never resting on your laurels. Actively pursuing new clients is not only a way to generate more business, but depending on how you do it, it could even lead to a profitable new niche. Here are just a few ways to build up your new client base.

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Become a referral partner with industry peers

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Cold Call Expired and FSBO Listings

Everyone from mortgage lenders, to financial planners, to insurance agents, can be potentially lucrative referral partners for a Realtor®. You may already have great relationships with some that just need to be more formalized. But, you don’t just want to partner with anyone, make sure these are people you also feel completely comfortable referring your clients to - people who share your values and work ethic.

Another avenue to consider is divorce attorneys – yes, you heard that correctly. Helping people go through this difficult period actually requires a very specific skill set.

You need to be able to handle the legal aspects, as well as the emotional ones. There are numerous training courses you can take if you decide to take this route, which could end up being a lucrative and much-needed specialty.

This is a route a lot of agents take when they are just starting out, that usually leads to great success. You probably haven’t cold called since you started out, and this is a great skill to build up again.

It will not only sharpen your sales skills, but could generate a lot more business.

People with For Sale By Owners (FSBOs) and expired listings, are usually very motivated to sell. This is a great chance for you to really hone in on why they need to hire you. Do you offer innovative marketing plans? Access to a large sphere of influence? Expired listing clients are looking for ways to sell a property that seems impossible to move. With FSBOs, you need to show them how you can get them more money in their pocket, even

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with paying you a commission. Pursuing both will really engage your mind to think outside of the box, which will not only get you more business, but make you better at what you do.

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Partner up with a Relocation Company

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Become a Builder’s Realtor® of choice

This is another niche market that you can really capitalize on if you want to pursue a new specialty. But, it is a specialty, so getting educated on the process will help you generate the business you want. It’s a complicated area of real estate, you’ll often

times be helping to facilitate dual transactions, as you try and secure a property at the same time you are helping your relocation client sell their previous home. This specialty is becoming an in-demand skill in areas that have major corporate headquarters.

This can be a real score for any Realtor®.

The competition might be fierce to land a client like this, but there are numerous ways to make yourself stand out from the rest.

Gain certifications and become knowledgeable about the construction process. Be wellversed on what trendy materials, features, and finishes will add value to a property.

Get the builder on board with you by offering to take just a segment of the subdivision then wow them with your marketing skills.

Take on properties they haven’t been able to sell. You can even offer to throw an open

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Create a Website that Offers Real Value to Potential Clients

Perhaps the most useful way of getting contact information for people looking to sell is by adding a home valuation feature to your website. When people are first considering selling their home, finding out how much 6

house for them. This is another way to show them the level of service they can expect from you. These clients might be harder to land, but the payoff will be enormous.

it is worth is one of the first questions they want answered. By becoming a resource to potential clients (and current clients!), you just might be the first person that comes to mind when they’re actually looking to sell.

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GERARD SCHEFFLER Top Agent Magazine

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Named by Chicago Association of Realtors as one of their Top Producers each year since 2012, Gerard Scheffler has over $660 million in sales and more than 3,000 closed real estate and mortgage transactions.

Top Agent Gerard Scheffler is a hardworking, enterprising and dedicated real estate professional who is fast approaching twenty years in the real estate and mortgage industries. Named by Chicago Association of Realtors as one of their Top Producers each year since 2012, and with over $660 million in sales and more than 3,000 closed real estate and mortgage 8Copyright Top Agent Magazine

transactions, there are very few who are better suited to provide excellent service to anyone looking to buy or sell in the Chicagoland area.

Gerard moved to the United States from Poland in 1997, with only one small suitcase and less than $500 to his name. He immediately set his sights on achieving success Top Agent Magazine

in his new country, and began working as a car salesman, where he rapidly achieved that success. Then, Gerard set his entrepreneurial sights a little higher, and once again found rapid success as an insurance agent. Parlaying all he had learned up to that point, he opened his own mortgage brokerage which he Top Agent Magazine

operated for several years before deciding to get his broker’s license and open his own real estate company, the highly successful Home Gallery Realty Corp. in Park Ridge, Illinois.

The incredibly reputable Home Gallery Realty Corp. specializes in everything from Copyright Top Agent Magazine9

My motto is ‘the name you can trust,’” says Gerard, “I can proudly say that when someone comes to me for help, they are going to be well taken care of. I fully understand both the mortgage and the real estate sides.”

REO’s to luxury sales, and Gerard himself has earned multiple continuing education industry designations, including the ADPR (Certified Distressed Property Representative and the CRPM (Certified Residential Property Management). He is also a graduate of the Realtor Institute (GRI) and additionally, is also a licensed real estate broker in Florida.

Currently, almost the entirety of Gerard’s considerable business is based on returning clients and referrals, a true Copyright Top Agent Magazine 10

barometer of the excellent customer service he and his equally dedicated team are providing. “My motto is ‘the name you can trust,’” says Gerard, when asked how he has managed to inspire such impressive loyalty amongst his buyers and sellers. “I can proudly say that when someone comes to me for help, they are going to be well taken care of. I fully understand both the mortgage and the real estate sides. My clients know they can trust me, and that I will help them with my heart.”

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The appreciation Gerard’s clients feel for him is perhaps best made evident by this glowing review on Zillow.com, on which site he holds a perfect five-star overall rating: “Gerard is highly recommended.

Both our buying and selling experiences were very professional and we couldn’t Top Agent Magazine

be happier that we worked with Gerard!

He went above and beyond to make sure everything worked out smoothly and favorably for us.”

When Gerard isn’t working, he is deeply committed to giving back to his Copyright Top Agent Magazine 11

community. Gerard is involved with The Chicago Association of Realtors, The Asian Real Estate Association of America, and the National Association of Hispanic Real Estate Professionals. He also enjoys nothing more than spending time with his family, particularly in Florida, where he puts his

talents as a certified scuba diving instructor to good use.

“I love every single thing about real estate,” says Gerard, his sincerity obvious. “I honestly care about my clients and will go above and beyond every time they need me.”

For more information about Gerard Scheffler, call 773-909-3346 or email SchefflerGerard@gmail.com

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How to Cut Down on Digital Distractions

and Up Your Productivity As a real estate professional, staying tethered to your phone and computer are likely par for the course. When your office is on-the-go and you’re fielding round-the-clock questions from clients, it’s only natural that you’ll be drawn to your phone for professional updates. From refreshing your inbox and engaging with clients on social media, to drafting email blasts and coordinating with colleagues by text message— Top Agent Magazine

it can feel impossible to untangle yourself from the worldwide web.

As a professional, you may not be able to withdraw from the digital world completely, but there are a few techniques you can use to limit your extraneous digital distractions and streamline the time you spend online. After all, it’s entirely common to faithfully begin one task and then

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get unexpectedly drawn down the digital rabbit hole. To save yourself time and virtual burnout, here are a few ways to unplug, recharge, and make the most of your time online and off.

Focus on one digital task at a time.

While multi-tasking may seem like a sound approach to productivity, this method usually results in surface-level progress across a few tasks, rather than reaching the finish line on any.

Instead of opening multiple tabs and trying to do it all at once, hone in on one digital task at a time. Have emails to return? Allocate an hour to work exclusively on this to-do list item. Need to post a new blog entry? Pencil in a dedicated half hour. If you focus on one task a time and exclusively devote your energy and productivity to it for a set period, you’ll make a far bigger dent in your list of duties for the day.

Give yourself a curfew.

In the real estate business, the hours may seem never-ending, but if you don’t want to slow your productivity with fatigue, you’ve got to set some boundaries. Try setting up a digital curfew for yourself and put your phone away after a certain hour. Devote an hour or two before bedtime to time away from your computer and your phone—read a book, prep your lunch for the next day, or try a round of mindful meditation. Carve out space and time to disconnect from your technology and stick to the habit. By morning, you’ll be refreshed and ready to dive back in.

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Mute social media notifications and create dedicated check-in times instead.

Instead of taking a reactionary approach to social media—waiting for the dings and pings that lure you back to your screen—try muting some of your social media alerts and instead dedicate three timed windows per day to check-in on your timelines and engagement. If you’re constantly interrupted at unexpected intervals when someone likes a post or leaves a comment, your whole workflow can be derailed. Instead, unchain yourself from the instant gratification of responding to every buzz and beep your phone emits. Systematize your professional social media life and you’ll stay organized and on task.

Keep your inbox organized.

While it may take some time and effort to create a sorting system for your email inbox, it can go a long way to limiting distractions and stress. Create folders and an organizational flow and every communication will have a place and a priority.

That way, when you open up your inbox and have to go digging for old emails or exchanges with past clients, you won’t have to waste time sorting or feel overwhelmed by the clutter. If everything has its place, you’ll have an unobstructed, streamlined canvass to conduct business from.

Digital distractions don’t have to derail your day or sap your productivity. Email, internet, social media—all are tools to be commanded. With the right planning, understanding, and consistent execution, you’ll be able to wield the power of each without the downside of distraction.

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JEAN HOYLE Top Agent Magazine

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JEAN HOYLE

Top Agent Jean Hoyle – of @properties in Downers Grove, Illinois – is a hardworking, dedicated and passionate Realtor who is deeply committed to helping her many buyers and sellers achieve – and usually exceed – their real estate goals. With her focus on top-notch customer service, and a true go-above-and-beyond work ethic, Jean has earned her sterling reputation as someone who can be trusted to guide her clients through what is most likely the largest purchase or sale they will make in their lifetimes.

Jean was officially licensed in 2010, though she had long before been garnering the experience that makes her such an exceptional agent today.

“I spent twenty-two years in the financial industry and had been commuting into Chicago for a long time,” recalls Jean. “Due to Family needs, young children, a mother who had been diagnosed with Alzheimer’s and two family farms to take care of, I decided to leave the world of Banking. A few years later a friend, who is a prominent real estate attorney in Naperville, asked me to come help her further grow her business. I agreed and this was 16

one of the best decisions I ever made.” Currently, Jean still works in real estate law and as an agent, provides unique and exceptional value to her buyers and sellers when they are dealing with contracts and other negotiating issues.

Since her start over a decade ago, Jean has built a thriving real estate business that is based on a foundation of honesty and integrity, and a commitment to ensuring her clients are educated about every step of the transaction process. “I enjoy helping my clients understand what is going to happen when they are buying or selling,” says Jean. “A lot of people don’t read contracts, so I make it a point to make certain they fully understand the process and what they’re getting into.

That helps them make informed decisions, and I think that’s really, really important. In a point and click world, you need to understand the entire process and what you are signing.”

Currently, nearly the entirety of Jean’s business is based on repeat clients, referrals and positive word of mouth, a significant achievement in the Copyright Top Agent Magazine

highly competitive world of real estate. “I try to provide the best and most professional customer service I can, whether that’s in the areas of marketing, daily communications, or in negotiations,” says Jean, when asked how she has managed to build such a loyal clientele base. “I never want to leave a client disappointed, ever.”

Jean’s marketing strategies have certainly played a huge part in her ever-growing success story, and she works hard - with the technological prowess of @properties supporting her – to ensure that every listing is presented in its best light and is seen by as many potential buyers as possible. Fast sales for top dollar or finding the perfect home are the usual results, as are happy clients.

When she not working – which is rare, she admits – Jean is involved with her community in a variety of ways, including sitting on the board of her homeowner’s association. She is also a philanthropist who supports a charity that raises funds to fight multiple sclerosis and Alzheimer’s. “I am also all about supporting our troops,” says Jean. “Annually I gather donations of left-over bags of Halloween candy and give them to our local Support Our Troops organization to be used to prepare care packages and Christmas stockings for our deployed service men and women. We are an ARMY STRONG family as my oldest son is currently serving his country.” Jean is also an avid reader and more importantly loves spending time with friends and family.

When asked what advice she might have for prospective clients, Jean grows thoughtful for a moment before replying. “Whether you are selling or buying make sure you really understand the process.” Fortunately, Jean Hoyle is available to expertly assist and reassure any buyer or seller in the Chicagoland area. One could do no better than to engage her services.

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For more information about Jean Hoyle, please call 630-258-4395 or email JeanHoyle@atproperties.com Copyright Top Agent Magazine 17

Top 4 Ways to Juice Up Your Open House Strategy

by Rob Flitton

I go to open houses, but not just because of my profession or interest in architecture and interior design. I go to open houses to see how effective real estate agents are at selling. It has been rather eyeopening because there is very little selling going on—the average open house strategy needs work.

1.Build a Dynamic Open House Booklet After they leave, open house visitors will discard a one-page for-sale info sheet naming a home’s features. But they will keep, and possibly use, a 6 or 8 page booklet loaded with interesting items that directly solve problems for them.

Perhaps “selling” is considered an outdated skill, or that it feels socially awkward for agents to be regarded as a salesperson. But if you’re a real estate agent, you are a salesperson. At most of the open houses I go, I see money floating out the door every time a visitor leaves because of the agent’s inability or refusal to sell.

It will require some strategic thought to nail the content and design, but perhaps include: (i) descriptives about the benefits of buying the property you’re showing, and not just data, (ii) compelling reasons why they should consider working with you along with a web link to search for listings on your website, (iii) a web link telling them how to get a prompt, written estimate on the value of their home, or to find out what other homes in their neighborhood sold for, (iv) possible discounts on real estate related services—maybe a reduction in fees from your preferred lender, or a reduced home inspection price, (v) possible discounts on non real estate related items.

An open house is a lucrative opportunity to find buyer or seller clients –selling the listing itself may also be the goal, but an agent should not pass up this chance.

There are 4 distinct strategies an agent can immediately employ to juice up their open houses and get awesome leads.

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If you combine this dynamic booklet with properly trained closing language, as touched upon below, it is something the average person will either keep and use or pass along to someone they know. A well designed booklet can bring you a lot of business.

data—and they are void of interesting or problem-solving information.

2.Work The Neighborhood A few days prior to your open house, find the names and addresses (from tax records—or elsewhere) of, say, 20 homes in each direction from the Pre-internet, both open houses for open house. resale listings, and model homes for new construction, relied on strategic For the cost of postage and some collateral materials (handouts). Vis- sweat-equity, mail a postcard to these itors were ostensibly looking at sev- 80 homeowners inviting them to the eral competitors at the same time, so open house and offering something collateral materials had to have the unique and compelling—perhaps a power to bring them back to your drawing or giveaway for those willing site—a great call to action, eye- to provide their opinion on the asking catching color, identification of the price of the home (and the entry card, of course, will net you their email benefits of buying your product. address and phone number). People Yet at open houses today, I primarily are generally nosy and like to be see bland information sheets dis- validated, so asking for their opinion cussing features—the listing price, on something happening in their own the square footage, and the standard neighborhood is very appealing.

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And, it is best to mail them again right after the open house to talk about what happened.

“From our Saturday open house, we discovered 3 qualified and eager buyers that are now looking for a home in this neighborhood—if you would like to know what your home is worth for these buyers to consider, please give me a call.”

dynamic booklet and say: “Please enjoy our open house, and am hoping you’ll do me a favor. This booklet is loaded with great information about, and if you become interested at some point in buying or selling, would you please call and give me the opportunity to earn your business? Or if you happen to know someone now who is looking now, would you kindly pass this booklet onto them?”

Also, adding on door-knocking or If they reply with a “don’t know” type flyer-hanging to your mailings boosts of answer this usually means they are your neighborhood equity even more. indeed looking but are just not ready yet to reveal this to you, so you will 3.Close and Qualify need to work to make a connection.

Engage every single visitor in closing Good consultative sales connections dialogue, because every single visitor are made when you can make them feel you’re not pushy and are able to is there for a reason. directly resolve their problem.

While smiling, with shoulders erect, and maintaining suitable distance, A “yes” type of response is great, but look them in the eye and offer your you should take the qualifying step of handshake while stating your full asking them if they’re working with another agent. If they are, the dyname and company—and then ask: namic booklet comes in handy again: “Are you out looking to buy a home “If for any reason your agent is today?” unavailable to show you homes, I can be reached at the phone number in There are 4 categories of answers, this booklet. Plus, it contains fantastic and any answer they provide is an resources for searching online and a opportunity to get to the marrow of discount on financing.” what they need. There are “nos”, “don’t knows,” “yeses,” and “other.” If you can’t get a sandwich, get a bite.

If they are definitive about looking, If they reply with a “no” variety of and don’t have an agent, then they are answer, then you can hand them your available for you to work with and 20

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here again you need the right type of closing and qualifying dialogue.

The goal here is to evoke from them their home-buying goals so that you can match and narrow down to a single opportunity. It’s a mistake to present multiple listings to a buyer at once. Ask broad questions and then narrowing questions followed up by “if-then” questions.

Example: “What types of functions do you want in your new home, or activities near your neighborhood?”

Followed by something like, “is the number or size of bedrooms important to you?” Followed by, “so if I can show you the kind of home we just described, are you ready to go see it and possibly make an offer?”

4.Have Interactive Tech Tools Onsite It is the worst feeling to engage someone as a potential client at an open house and then have no tools available to solve their problem— don’t assume they aren’t going to want to do business right away.

If you’re engaging a potential buyer, you better be able to instantly gratify their desire to see viable homes online so internet access and an easily view-able screen are necessary. They may ask you to go see other homes in-person, so you need to have a coagent available to either show them those homes, or spell you off as host while you do. You may be asked to write up an offer for them so you will need the tools and ability to create and e-sign documents.

Naturally, any objections or “nos” you receive in this process are just fan- When a potential listing client is in tastic opportunities to learn about their front of you, you need to be able to needs and earn a connected trust. show them recent comparable sales and may even be asked to list their The “other” thing they might tell you home and will need the tools and is that they’re not a buyer at all, but a ability to create and e-sign documents potential seller. Potential sellers often for taking that listing. go to open houses to find out how their home stacks up, but are you It happens sometimes—but it never aware what the number one reason happens if you’re not ready. they attend open houses is?

Potential sellers go to open houses to Rob Flitton is a Seattle Real Estate Mardirectly or indirectly interview you, a keting specialist helping independent agents to increase their income. Email Rob potential listing agent. And they hire robflitton@gmail.com at any time or call/ confident, prepared professionals. text him at 206-612-2314.

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Daily Habits That Will Increase Your Mental Strength When it comes to building physical strength, the solutions are obvious, but keeping up your mental strength isn’t as easy as going to the gym. Although physical exercise does help clear your head and relieve stress, there are other things you can do daily that will help your mind be as strong and flexible as your body after a workout. Here’s just a few things you can do to help clear your head and make you more productive.

DON’T WASTE YOUR BRAIN POWER That might seem obvious, but think about how much mental energy you might use up worrying about negativity or things you have no control over. Instead of focusing on problems, focus on solutions. This actually take a lot of effort, we’re all conditioned to let worry paralyze us sometimes.

Try and catch yourself when you’re wasting time thinking about about past mistakes or current dilemmas you don’t have the power to stop. You really only have so much mental energy, and if you have kids and an especially stressful work situation, that might be even less than normal. Start treating your brain like the precious resource it is.

You don’t want to be running on empty when it really matters.

STEP OUTSIDE YOUR COMFORT ZONE A lot of mental energy can go to dealing with anxiety. One way to deal with that is by forcing yourself to try new things and take on new challenges, that you might normally avoid because they make you feel unsure or scared. Challenge yourself daily, even with small things.

This is definitely something that becomes easier with practice. Start small, and in no time you’ll be taking on things you never thought were possible.

The simple task of trying something new every day will have you feeling energized and put you on the path to self-growth.

BE SELF-AWARE Your emotions affect everything you do, even if they’re not at the surface. Recognizing and labeling them is key. A lot of the above exercises require self-reflection. It’s okay to have the emotions you have, understanding why and where those emotions come from allows you to focus on dealing with them rather than just wallowing in them.

Being self-aware is also about self-care. Know the things that help relax and rejuvenate you. That way you can handle everyday stresses and remain calm even during the most turbulent times.

BE MORE POSITIVE

BE WILLING TO LEARN

Eliminating negative thoughts is essential to increasing your mental strength. Carrying around negativity is like swimming with all of your clothes on. You might be okay at first, but eventually you’ll feel like you can barely stay afloat. Don’t drown in negativity, use positive thoughts as a lifesaver.

This doesn’t mean you should ignore things you need to improve, just approach them with solutions rather than beating yourself up. Constant monitoring of this is important since it’s really easy to slide back into negative thinking.

A lot of people are still hung up on the idea that learning is a boring and tedious process, but you aren’t in junior high anymore. You can find something you’re actually interested in and immerse yourself in it, which engages your mind like nothing else. Whether it’s learning a new technology that will improve your business or something that will make you a more well-rounded person, the learning process keeps you engaged and open to new ideas. A curiosity about the world and new things is something that all mentally strong people have in common.

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BETH SPINDLE Beth Spindle got her start back in 2012. A former second-grade teacher, Beth was inspired when working with the agent who sold them their family home, and she soon set out to earn her license. “From the beginning, it was a great fit,” she remembers.

Now, nearly a decade later, Beth has built her own reputation as an agent known for her savvy marketing, steadfast communication and personal touch.

Today, Beth spearheads her work solo under the banner of Fathom Realty, serving the greater Fox Valley area and the far western suburbs. There, almost the entirety of Beth’s business is driven by repeat and referral clientele who trust her experience, market insight, and proven track record. Above all, Beth draws upon her background in teaching and a Master’s in Education to not only communicate effectively with clients, but to guide them seamlessly through the buying and selling process. “It’s all about the relationship,” Beth says.

“I try to treat people the way that I would want to be treated. It’s most important to offer value, and that’s a big reason why people come back to me. I’m able to be a resource for my clients. I can recommend the best tradespeople for home renovations, I offer complimentary professional staging and our marketing covers all the bases. We’re all looking for value and clear communication, and that’s what I offer my clients.”

When listing properties, Beth blends the best of triedand-true techniques with cutting edge tools. All homes are equipped with professional photography, drone footage and 3D Matterport virtual tours that combine to create an immersive first impression. From there, all listings are distributed across the leading online listing platforms and enjoy peak visibility and targeted ads across social media. To drum up local interest, Beth also taps into her network of fellow agents and Top Agent Magazine

past clients, and hosts open houses that draw new and familiar faces together. “Many of my clients have become friends over the years, so that’s a big plus,” Beth says. “Hosting open houses is a great way to meet people and make connections in our community.”

Annually, Beth drives roughly $3-million to $5-million in volume, cementing her status as a capable agent with a long trajectory ahead.

Beyond the office, Beth most enjoys time spent with family and loved ones, exploring the downtown Geneva area she calls home, from walking the river and exploring parks, to cheering on the sidelines at her daughters’ soccer games and local theater performances.

As for the future, Beth intends to keep progress steady and organic as she maintains the superlative level of care her clients have come to expect. “My goal is to be resilient and help as many people as possible,” she says. Now, with eight years of insight and experience to her name, Beth Spindle considers what she enjoys most about her chosen field. “I really enjoy the connections I’m able to build with people and the ways in which I’m able to help,” she reflects. “To me, it’s all about those relationships and finding opportunities to educate people. Real estate is a helping profession, and that’s what I love most about it.”

To learn more about Beth Spindle email bspindle33@gmail.com, visit BethSpindle.FathomRealty.com, or call (630) 917–9013 www.

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