CANADA 5-3-21

CANADA EDITION

HOW TO THROW A NETWORKING EVENT THAT CAN PUT YOUR BUSINESS ON THE MAP CREATIVE WAYS TO SAY THANK YOU

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QUALITIES OF EXCEPTIONAL EMPLOYEES

TURN OPEN HOUSES INTO DESTINATIONS DAILY HABITS THAT WILL INCREASE YOUR

FEATURED AGENTS

DIANA ARVATESCU GIANNI SCARPINO MICHAEL ST JEAN MARIUS KERKHOFF SYDNEY FAIRMAN VYNCENT LEDOUX

MENTAL STRENGTH 3 WAYS TO MAKE YOUR WORKSPACE WORK FOR YOU COVER STORY

STEVEN DONG Moving to a better future

CANADA EDITION

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STEVEN DONG

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GIANNI SCARPINO MICHAEL ST JEAN VYNCENT LEDOUX SYDNEY FAIRMAN MARIUS KERKHOFF

DIANA ARVATESCU

Vyncent Even as a child, Sydney Fairman wasLedoux drawn got started in real estate 26 old. A natural entrepreneur, 29 at twenty years to real estate. “I’d be riding in the car with he the began pursuing the career soon after my parents, and I could name different finishing college, agencies based on the colors of their signs. joining a local team and learning industry from the ground up.

I was always curious about whatthethose Once he obtained his license six months beautiful houses looked like inside.” later, he joined RE/MAX—and he’s been going strongatever While at university, Sydney worked a since.

overcreating the course of his accomplished c listings look different, almost a story 30 “These days, I feel particular to the property. People really tunelike I know som everything.

In this business, yo in to that.” She markets for properties through to enjoy socializing a strategic combination of social media and with a lot of dif One of crethe coolest aspects o print, utilizing Instagram people. and Facebook, estate comes from ating blog productions, featuring homes in the way it ex yourLand, circle.” magazines like Homes and or in the Toronto Star’s “Home of the Week” section.

Elsewhere, Vyncent is tremendously private golf course, where a broker/owner Today, Vyncent is a Real Estate Broker for his community. with Royal LePage noticed her easy rapport Sydney ‘s conscientiousinabout supportingOn top of regula RE/MAX Vision, where he assists clients tributions to organizations like Opé with patrons and approached her about local businesses MARIUS KERKHOFF SYDNEY FAIRMAN VYNCENT LEDOUXand organizations in her throughout Gatineau and the surroundEnfant Soleil or Les Petits déjeune working the front deskIn at office. hometown Cobourg, to come backof where they’re sitting on commitrealhis estate since She 2012, Marius Kerkhoff because people tend ing areas.

A recognized member of the Québec, he serves and greatfundraising care,” transaction with a high level treated with professionalism enjoyed the experience,approaches and uponevery graduation tees for various initiatives. She on the board RE/MAX Diamond Club, he has distinguished himself maison Mathieu-Froment-Savoie, a foundation tha of diligence focus. As in 2006 decided to get her licenseand instead of the lead broker of he says. supports the Northumberland Hills Hospital the AskasMarius team, he leading channels his wealthin of his region, having comamong the agents vides humane care to those at the end of their liv going to law school. Her new career fit her seamlessly personality been involved with the All it takes is oneShe’s look atalso clientheavily testiknowledge and experience guide Foundation. pleted more 180totransactions in the past year alone.

“ItMarius’ truly want to be a part of my community,” he says monials to get a glimpse of the A dedication buyers and sellers through the complex transac- Cobourg like a glove.

Cougars Junior Hockeyhe Club. took Affiliated a lot of hard work to here,”puts he says with a laugh. and really important to know we’re helping one anoth into his transactions, the appreciation process. with Re/Max a-b,get Marius have foryou the way making he handlesathe serves “But clients if throughout Southern Ontario. you want to be at the toption of his thisclients industry, difference.” When he’s not with clients o “I love the entire process! From that 20) first meeting with Time off is spent with her HOW husband TO and two-year old A 4) CREATIVE DAILY HABITS 28) THROW need to give it your all and be there every THAT single day.” ing back, Vyncent can be found relaxing with f fairness, and to solid work with the client to discover Respect, what they want, sharing daughter. “We love the outdoors, hiking or golfing, just boating, setting off on the occasional hunting trip.

WAYS TO SAY WILL INCREASE YOUR NETWORKING EVENT are just some of the qualithem my expertise, toethic creating alisting plan and following enjoying where we live. I also like to read, and I exercise When home, Vyncent prefers a comprehensive ties that Marius pridesahimself on THANK YOU MENTAL STRENGTH THAT CAN PUT YOUR through to a happy result.

I approach. know it’s certain a cliché to say Bootcamp.” and that he makes tofrom instill Right thewe start, atheAdam’s helps his clients Looking ahead, Vyncent has bold plans for the fut his team.

His background as a deal like helping people, butwithin it’s very satisfying to close THEcontinues MAP its steady gr fully their property for the market and supplies BUSINESS his business. AsON his volume owner of aprepare property management 11) 4andQUALITIES OFthe 24) 3 WAYS TO MAKE see people so excited about moving on to the next Sydney wants to expand her team to offer a wider range themshape withhisa views suite on ofthe professional photography—all to he intends on building a team while scaling the stan firm helped chapter of their life, which theyofcan do with knowledge of services her clients.

“Another I like about importance white-glove customer EXCEPTIONAL YOUR WORKSPACE 31) TURN OPEN HOUSES ensure their home stands out above the rest.toBeyond of service thatthing brought him so much success in th “Ibecause go above and beyond for and confidence at least service. in part of my efforts.” real estate is that it’s an infinite game.

There’s always room that, he leans on his expert marketing assistants to give place.

But most of all, he looks forward to the new c EMPLOYEES WORK INTO DESTINATIONS my clients, and I believe in treatingFOR YOU to grow and develop.

Our clients appreciate information hiswith sellers anandadded advantage, promoting their homes and opportunities the lie ahead in the city he loves everyone respect fairness.

I Sydney closed 100 transactions with her a high RE/MAX and efficiency so I’d like to become a one-stop think that’s why we such through a have targeted series of bilingual listings of to service, the number offrom repeatseventy-five and referral clients, Lakeshore office in 2020, up in 2019. shop for everything they need, whether that’s a designer, or surrounding communities.

She’s ranked in the top three on her real estate board for an investment property specialist, or a property manager.

Copyright Top Agent Magazine Phone 310-734-1440 |Vyncent Fax 310-734-1440 Northumberland County, isBut a RE/MAX Whatever theyeducatneed, we’ll have them covered.” isTitan just asachiever, attentive with his buyers, and finished 2020 as one ofing Canada’s top 100 and guiding them throughout their transaction. No mag@topagentmagazine.com |RE/MAX www.topagentmagazine.com agents. Not surprisingly, ninety-eight percent heofmakes her sure each client has the matter what, though, No portion of this issue be reproduced in any manner whatsoever prior consent of the publisher. Top Agent Magazine Ontario business comesmay from repeatthey clients orwhile referrals. support need protecting theirwithout best interests. is published by Feature Publications GA, Inc. Although precautions are taken to ensure She believes the secret to that success is a combination “I strive to give my clients my 100%,” he says. “I’mthe accuracy of published materials, Top Agent Magazine cannot be held responsible for or facts supplied by its authors. of ability and personality. always “First looking is my knowledge ofand beyond—whether to opinions go aboveexpressed that To subscribe or change address, send inquiry to mag@topagentmagazine.com. there for them, answering the phone, or the market, lending options,means homebeing staging—everything Published in the U.S. the home. negotiating their behalf.” that goes into selling But it’son also about being able to relate with people as you guide them through that devotionI work to service, Vyncent has earned process. There’s no place forFor egohisintireless this business.

2 Top Agent To learn more aboutMagazine Vyncent Ledoux terrificfirst. reputation throughout hard, stay humble, and put aclients My client is the Quebec, with the vast email vyncentledoux@gmail.com, majority of his volume coming from repeat clients or hero of the story.” remax-vision.ca visit at Contact Sydney direct 905-396-8600 or call 819-593-176

DIANA ARVATESCU

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Creative Ways to Say Thank You

Most top real estate agents find ways to welcome their clients to their new home. A common theme is a bottle of wine and some wine glasses for that first post-threshold toast, or a bouquet of flowers to brighten up that empty living space until the furniture arrives.

But are you truly being as creative as you can with your appreciation? Here are some innovative gift ideas that will truly keep you front of mind with your valued customers and assure their gratitude and repeat business, not to mention a slew of referrals.

1. How about a streaming video device, like a Roku

or Amazon Fire Stick? There’s a good chance your clients will not have their cable service up and running for a few days, and this is an excellent way for them to enjoy their television before they get that connection going. Bundle it up in a basket with some DVD’s for the kids, and don’t forget all necessary cables.

2. Matching bathrobes and Bath kits: Fleece or ter-

rycloth bathrobes and a basket filled with highend his and her body scrubs, bubble bath and other luxurious pampering items can make the first night in a new home feel like a check-in at a fabulous resort and make the memory of that first night one to cherish. Again, don’t forget the kids!

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3. Arrange a catered meal from a local vendor. As-

certain in advance dietary preferences and restrictions, and have a wonderful, healthy meal delivered on move-in night. To complete the magic, provide brand new plates, silverware and glassware to serve it all on.

4. For homes with swimming pools or Jacuzzis, a

stack of fluffy pool towels is always appreciated and will be used by family and friends for years to come. Additionally, acrylic stemware for celebrating safely can be provided alongside them.

5. If it’s winter time and the home has a fireplace, make sure there’s plenty of wood to burn. Some fireplace accessories and a log holder will certainly make your clients appreciate you on every chilly night to come.

So when it comes to gifting your buyers, the trick is to be creative. A bottle of wine lasts one night, and the flowers wilt in a few days. Try coming up with something a little more creative that will remain with your clients in their day-to-day lives and remind them of you consistently. The little bit extra you spend to show your gratitude can reap huge dividends when it comes time for your client to purchase a second home or refer a friend.

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STEVEN DONG Moving to a better future

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Since becoming licensed close to a decade ago, Top Agent Steven Dong has built a thriving business and in 2020 commands a stunning $45 million in volume, as a standalone agent.

Top Agent Steven Dong – of Vancouver Top Real Estate in Vancouver, British Columbia – is “not the typical agent”. Truly passionate about what he does for a living, Steven has earned his stellar and ever-growing reputation as a trusted, honest and dependable real estate advisor for his many grateful buyers and sellers.

Steven’s successful journey in real estate began over a decade ago. “My parents wanted to sell their home and I wanted to get them the most value for their home”. This principle was engrained in this transaction and the many that followed.

“Sellers want to be sure they get the most value for their home. To achieve that result, they need a knowledgeable agent”.

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“When in Vancouver, do what the Vancouverites do” “I love what I do”. Since becoming licensed close to a decade ago, Top Agent Steven Dong has built a thriving business and in 2020 commands a stunning $45 million in volume, as a standalone agent”.

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“Not the Typical Agent” Currently, the majority of Steven’s considerable business is based upon repeat clients and referrals, a sure indicator of the exceptional customer service he is providing in his highly competitive market.

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There are many reasons for Steven’s success, and chief among them would be his unique negotiation skills.

“I really enjoy this part of the process and it all comes down to what I call the Poker moment.”

“I think it has to do with my knowledge and transparency,” says Steven, when asked how he has managed to inspire so much trust and loyalty amongst those he works with. “I work hard to establish the fact that I’m not a typical agent by delving into the knowledge that’s required in my specialized field”. “I make myself a resource for my clients so they can depend on me and know what’s going on in the market at any given time.”

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“It All Comes Down to Negotiations” There are many other reasons for Steven’s success, and chief among them would be his unique negotiation skills. “I really enjoy this part of the process and it all comes down to what I call the Poker moment”.

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Steven also works hard to build solid, long-lasting relationships with his clients, and remains diligently in touch with them via modern day messaging apps. Knowledge is just a “Bliip” away. He is also passionate about Vancouver and its vibrant and diverse market. “We’re known for majestic mountains, beautiful beaches, entertaining night life, high end shopping districts, but most importantly, the wonderful people,” he enthuses.

When he’s not working to make his clients happy, Steven enjoys spending time with his family and exercising. He also gives back to his local community, primarily through his recognizable donations to the Buddhist Associations. Karma.

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“Moving to a better future” Westbank Corp. will be building its second landmark high rise in the Joyce-Collingwood area. Both towers are right beside the Joyce Sky Train station. Steven is fortunate as the

sole agent selling these last parcels of raw land right beside Westbank. “This project has an industry value excess of $200,000,000. It will be an honor to contribute to Westbank vision and to benefit my colleagues, clients and investors. It’s a Win-Win situation!”

• Call me: (236) 999 - 3333 • VancouverTopRealEstate.Co@Gmail.com • VancouverTopRealEstate.Co

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4 Qualities of Exceptional Employees Hiring a new employee is one of the more stressful parts of being a business owner. After all, you’re taking someone on and trusting that they’ll not only be a valuable addition to the team, but won’t do anything to hurt your business’s hard earned reputation.

Sometimes a person comes in and you click right away, and other times you might be blown away by an impressive resume. But there are things you should look for that might not be as obvious at first. Employees that have the following qualities are ones you should seek out, because they will definitely be well worth the time and energy you invest in them.

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1. They have the confidence to be innovative There’s a reason people are drawn to those who think outside the box. Not only do innovations often lead to an extremely profitable business, even when that thinking doesn’t pan out, creative thinking is something that will energize your business and will motivate more employees to start taking chances.

Innovative thinkers also usually have great leadership skills. Ironically, you want an employee who isn’t afraid to speak up to authority and is someone who knows how to bend the rules without breaking them. They know that

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the success of the team and business is what’s most important, as long as it’s done ethically and with respect for everyone involved.

2. They are constantly reviewing their past performance A good employee looks forward, but they also look back. They are always evaluating what worked and what didn’t work in past performances and then adjusting their plans going forward accordingly. If they are coming off a big win, they know how to capitalize on that by using the momentum and cementing in everyone’s minds the value that they add to the team.

If things didn’t go as planned, they assess what they can do better next time, and they don’t get bogged down in insecurity. They take responsibility and they have confidence that they won’t repeat past mistakes. They know that failure is a temporary state, and are able to learn lessons from their mistakes, that will make them a better employee going forward.

While no one wants to fail, having the confidence to try something and fail will one day let you strike gold. Someone who lets failure shut them down, leads to a dead end and will soon make them a dead weight on your team.

3. They value teamwork Even though an exceptional employee might be a rising star, they realize that success is 12

not an individual endeavor, it relies strongly on who you’re working with. Exceptional employees make sure that everyone is contributing and valued for their input. They put the interests of the company above their own, and thrive in an environment where ideas and information are shared freely.

Shared success is the ultimate goal for every project. Exceptional employees have the confidence to know that even when they’re not singled out for praise, they’re an irreplaceable component of a larger machine.

4. They are self-motivated learners A key thing to remember is that while experience is a valuable commodity, intelligence and intellectual curiosity is usually something that can’t be taught. Yes, you might request employees get additional training or attend seminars, but exceptional employees will be seeking out educational opportunities constantly. Even if they don’t have a lot of money for weekend retreats, they will be getting books from the library, downloading audiobooks, and most importantly, taking advantage of one their greatest resources, YOU. Exceptional employees know that the way to stay ahead is to always be at the forefront of new technology and systems. They don’t see educating themselves as a burden, they actually enjoy it. They realize that everything they take in, will one day make them not only an exceptional employee, but an exceptional boss as well.

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DIANA ARVATESCU Top Agent Magazine

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DIANA ARVATESCU

Diana Arvatescu has always had a passion for working with people and helping others. With a background in business marketing and engineering, and a long-time love for real estate, Diana has built a highly successful career in the industry.

Now with eighteen years in the business, Diana works as a solo Realtor® in Calgary, Canada, delivering the highest-quality customer service to her clients. “I prefer to work alone and develop a strong relationship with the client,” Diana says. “I prefer to not pass them off to someone else. I market and sell more than 50% of my listings on my own. I do have a fantastic marketing team, and an assistant who helps me to beautifully showcase my listings.” Selling between 30 to 40 homes per year, Diana works with clients across a wide price range, and she provides the utmost care and attention to her clients at every price point.

Diana has been recognized for her accomplishments, earning the RE/MAX Platinum, Hall of Fame, and MLS Million Dollar Club Awards.

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With her dedication, personable approach, work ethic, and expertise, most of Diana’s business comes from referrals and repeat business. “Client satisfaction is my top priority,” Diana says. “I believe the primary reason that my clients continue coming back is because they all see I truly care. I pride myself on ethical and fair treatment of everyone, while building

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a strong working and personal relationship. My job as a real estate agent goes far beyond just selling a home; it is about catering to my clients’ needs and truly caring about each person’s situation. Building any type of a relationship takes time, and I am always there for my clients.” Fluent in French, Romanian, and English, Diana serves a diverse clientele.

Diana values the importance of a strong marketing plan combined with a personal approach. “It’s important to put yourself out there and meet people in the neighbourhood,” Diana says. With a strong understanding of the Calgary housing market, Diana is able to build individualized strategies for her clients’ listings. Using professional photography and her own gorgeous staging supplies to make sure every home shines on the MLS, Diana attracts competitive offers for her clients’ homes.

Passionate about where she lives, Diana gives back to the local community she loves. “Through my clients have had many opportunities to help raise money for local charities, build playgrounds at schools, and contribute annually to the Children’s Miracle Network,” Diana says. “The effects of the pandemic have taken a toll on our local communities. There are many people who have lost their jobs, and had their businesses adversely affected. During this difficult time, my focus is to give back to the community by making donations to the less fortunate and being more involved.” While it is rare for Diana to not be working, in her limited free time you can find her at the dog park with her dogs, Max and Cooper, going on adventures in the mountains, cooking for family and friends at home, or renovating houses.

Diana’s family immigrated to Canada from Transylvania, and she is proud of her heritage and culture. “I believe that a person’s story has an extreme effect on a person’s life,” Diana says. “I would say I am a survivor, and I am willing to work hard to ensure my clients succeed. If my clients succeed, I succeed.

Many clients become friends – some even family – and it brings me joy to build on those relationships.”

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To find out more about Diana Arvatescu, please call 403-560-0023, email diana@dianasellshomes.ca or visit dianasellshomes.ca 15

Laughs!

Graham Harrop Graham Harrop Cartoons Cartoons

Putting the power of humour to work for you!

Putting the power of humour to work for you! grahamharrop.com

grahamharrop.com 16

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GIANNI SCARPINO Top Agent Magazine

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GIANNI SCARPINO

Gianni Scarpino has been involved in Real Estate for most of his adult life. He purchased his first condominium at 21, and from there he began buying and flipping properties. He worked as a project manager and supervisor in home construction for over 17 years before becoming a real estate broker. “My sister Marisa was a Realtor before I was,” Gianni recalls, “and she was my agent for all of my personal real estate deals and flips.” Seven years ago, Gianni decided to team up with his sister. “I was always interested in real estate, so I decided to transition from building homes to selling homes.” Since then, Gianni and Marisa have formed a team of 7 agents that has become one of the top teams in Canada.

trust and confidence he inspires. “The most important thing is providing great service,” Gianni explains.

“Sometimes agents forget that first and foremost this is a service industry. People want to know that you understand their needs, that you will take care of them, and that they can trust you with one of the biggest financial transactions of their life. It is very important to ensure your clients feel comfortable and that you keep their best interests in mind.”

Their team, Class Real Estate Group, serves the entire Greater Toronto Area and surrounding regions. “As a team, we are able to cover a wide area,” Gianni says. “My sister works in the downtown core, I work North of the city, and each of our teammates has their own area that they cover. Together, we have the knowledge and the experience in our areas to help clients find the home that’s right for them.”

Much of Gianni’s business comes from repeat and referral clients; an impressive feat that speaks to the 18

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Gianni emphasizes the importance of empowering and educating clients so that they can make the best decision for themselves. His background in construction allows him to point out details of properties many others may not be aware of. Whether it is regarding property maintenance issues, or the ability to build additions or renovate, Gianni’s experience from his previous career is seen as a valuable asset to his clients.

“You also have to make sure you’re showing your clients properties that will fit their needs, that you are keeping them informed, and guiding them along the way,” he says. “It’s about putting aside our own self-interests, and making sure clients are not overpaying for a house or making a choice based solely on emotion. It’s important to help them make a decision that’s both sound financially and best for their family.”

When it comes to marketing their listings, Gianni and the team use a comprehensive approach. “We get our listings out there in as many ways as possible,” he says.

“It’s always good to get as many eyes on a property as you can.” This includes social media marketing, both paid and unpaid, which is shared among all the team members to ensure maximum exposure, as well as printed flyers, custom websites for individual listings, high-end virtual tours, high-quality photography, innovative video marketing, and targeted advertising on Google and other platforms.

Community involvement is important to Gianni and the entire team. Gianni has served on the board of a local not-for-profit nursery school for the past 6 years, and the office sponsors various charity events throughout the year. When he is not working, Gianni enjoys spending time with his 3 young children, coaching his son’s baseball team, pursuing photography as a hobby, and traveling.

In the future, Gianni plans to continue growing the team while maintaining the same high level of service for his clients. “I’m in the fortunate position now where I have agents who want to join us and help us expand, but I can also be selective,” Gianni says. “We’re looking for like-minded people who are on board with our way of doing business and our core values, so we can help more people find their ideal home.”

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To find out more about Gianni Scarpino & Class Real Estate Group, with Royal LePage Your Community Realty, Brokerage, you can contact him directly at 416.888.6390, or by email at gianni@soldwithclass.com.

You can also find him online at soldwithclass.com or on various social medial platforms under @soldwithclass. www.

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Daily Habits That Will Increase Your Mental Strength When it comes to building physical strength, the solutions are obvious, but keeping up your mental strength isn’t as easy as going to the gym. Although physical exercise does help clear your head and relieve stress, there are other things you can do daily that will help your mind be as strong and flexible as your body after a workout. Here’s just a few things you can do to help clear your head and make you more productive.

DON’T WASTE YOUR BRAIN POWER That might seem obvious, but think about how much mental energy you might use up worrying about negativity or things you have no control over. Instead of focusing on problems, focus on solutions. This actually take a lot of effort, we’re all conditioned to let worry paralyze us sometimes.

Try and catch yourself when you’re wasting time thinking about about past mistakes or current dilemmas you don’t have the power to stop. You really only have so much mental energy, and if you have kids and an especially stressful work situation, that might be even less than normal. Start treating your brain like the precious resource it is.

You don’t want to be running on empty when it really matters.

STEP OUTSIDE YOUR COMFORT ZONE A lot of mental energy can go to dealing with anxiety. One way to deal with that is by forcing yourself to try new things and take on new challenges, that you might normally avoid because they make you feel unsure or scared. Challenge yourself daily, even with small things.

This is definitely something that becomes easier with practice. Start small, and in no time you’ll be taking on things you never thought were possible.

The simple task of trying something new every day will have you feeling energized and put you on the path to self-growth.

BE SELF-AWARE Your emotions affect everything you do, even if they’re not at the surface. Recognizing and labeling them is key. A lot of the above exercises require self-reflection. It’s okay to have the emotions you have, understanding why and where those emotions come from allows you to focus on dealing with them rather than just wallowing in them.

Being self-aware is also about self-care. Know the things that help relax and rejuvenate you. That way you can handle everyday stresses and remain calm even during the most turbulent times.

BE MORE POSITIVE

BE WILLING TO LEARN

Eliminating negative thoughts is essential to increasing your mental strength. Carrying around negativity is like swimming with all of your clothes on. You might be okay at first, but eventually you’ll feel like you can barely stay afloat. Don’t drown in negativity, use positive thoughts as a lifesaver.

This doesn’t mean you should ignore things you need to improve, just approach them with solutions rather than beating yourself up. Constant monitoring of this is important since it’s really easy to slide back into negative thinking.

A lot of people are still hung up on the idea that learning is a boring and tedious process, but you aren’t in junior high anymore. You can find something you’re actually interested in and immerse yourself in it, which engages your mind like nothing else. Whether it’s learning a new technology that will improve your business or something that will make you a more well-rounded person, the learning process keeps you engaged and open to new ideas. A curiosity about the world and new things is something that all mentally strong people have in common.

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MICHAEL ST. JEAN Top Agent Magazine

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MICHAEL ST. JEAN

For Michael St. Jean, entering the real estate business was a natural choice. “I got into this about 15 years ago,” he explains. “My parents had been in real estate for decades, so I grew up in it and I always knew that I would become an agent. I never thought about doing anything else.” Michael didn’t hesitate, earning his license at age 18 and hitting the ground running. By providing superior service and guidance throughout each transaction, Michael goes above and beyond client expectations, which has helped him grow year after year. He now has his own brokerage, Michael St. Jean Realty, based in Ontario. “We have over 30 people on the team and sell about 500+ properties a year,” he explains.

With their business consisting of new developments, sellers and buyers, they are well-equipped to handle any and all real estate needs.

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As one of the top 1% of REALTORS® in Canada, Michael’s knowledge and expertise is vast. He is able to utilize this to help his clients achieve their real estate goals. “I bring some new ways of thinking to the table, being that I’m younger than most of the agents in the region,” he says. “I am really interested in more modern techniques

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and branding.” Michael and his team are skilled marketers, able to quickly spread the word not only about their services, but their listings as well. “We cover every base, from television commercials to the five radio stations we’re on, to our massive email list,” he says. They have a weekly newsletter that goes out to around 130,000 people in the community and also have a large readership on their blog. “Our SEO ranking is high, we’re probably one of the biggest Google advertisers on the market right now.” They also advertise on all the top social media sites, including Facebook and YouTube.

“We’re doing everything worth doing in terms of advertising.”

While Michael’s sellers reap the benefits of his thorough marketing, his buyers benefit from his team’s strong negotiation and communication skills. One client recently raved, “Michael and Robin have helped my family and I out on a number of different homes.

Our first experience was with Robin and the sale of our Grandmothers home. After that great experience I had Michael help me find a home for my family which was another great experience. Michael then, a few years later helped me again when we moved to another home. I keep returning to Michael and Robin and I’ve never been disappointed.

In my opinion they are the best of the best.”

As Michael looks ahead, his sights are set on growing exponentially. “We have an amazing foundation of training systems, marketing, and lead generation, so everything is set up for our expansion,” he says.

“We want to continue building the team and maintaining our reputation.” The potential to always reach higher has Michael hooked on this industry. “I just really love the management and operational side of it. The fact that we can help amazing people become successful, it’s so fun to be a part of.”

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For more about Michael St. Jean, please call 289-239-8866 or email Michael@michaelstjean.com Copyright Top Agent Magazine 23

3 Ways to Make Your Workspace Work for You Productivity experts agree that a curated workspace positively impacts productivity and mood, but oftentimes we settle for bland desks and cubicles that lack personalized details or considerations for workflow. Why miss out on the opportunity to optimize your surroundings when it could brighten your day—and boost your performance? Keep in mind some of these tactics to make your workspace your own and reap the benefits along the way.

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DETERMINE YOUR WORKING STYLE AND DECORATE ACCORDINGLY For the creative set, a colorful and art-filled workspace can inspire fresh ideas and reduce stress. Likewise, casual yet aesthetically pleasing furniture, accessories, and décor set an inviting yet functional mood. A pop of color from an office tool—even something as basic as a stapler—can inject a sense of fun and modernism into your daily tasks. For the more analytical, right-brained worker, clean

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lines and zero clutter go a long way. A few well-chosen personal photos in tasteful, unassuming frames can provide a motivating connection to the world beyond the office, while accessories and supplies that are sleek, monochrome, and contemporary inspire a sense of calm efficiency.

BUILD A WORKSPACE WITH YOUR DAILY ROUTINE IN MIND If you find yourself spending hours on the phone per day, or assembling stacks of documents and brochures, or even coming and going from the office with frequency—there are simple adjustments you can make to your workspace that will save you time and energy. If you sit for long hours—responding to e-mails or making calls—try incorporating an ergonomic chair or keyboard wrist-pad to maximize comfort. If you spend a long time assembling presentation materials, then file organizers, trays, and easy-to-pull labels can shave valuable time off your efforts. Lastly, those who step out for frequent meetings can reduce the hassle of being on-the-go by making your space mindfully organized—a coatrack and a dish for your keys by the door, an auto-brew coffeemaker, or an easily edited whiteboard calendar can make jet-setting simpler.

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ADD EASY DETAILS THAT ENRICH YOUR WORKING EXPERIENCE While organization and décor can rally productivity and mood, there are also a few extra details you can introduce to your workspace to improve the quality of your working life.

Healthy, easy to grab-and-go snacks—think nuts, homemade trail mix, and fresh fruit— can keep your energy up without the sugar crush or guilt. If there’s a window nearby, a hard-to-kill plant like a philodendron or a fern not only cleanse the air around you, but also provide a welcome connection to the natural world. Being prepared in a pinch is another great way to make your workspace work for you: a spare tie, a tube of lip balm, hand sanitizer, or a box of Band-Aids can save you a trip to the store when an unexpected need arises.

While we take great pains to make our homes our sanctuaries—complete with the decorations, furniture, and food we favor—we often overlook our work areas, even though we spend a sizable portion of our week sitting at the same desk. Challenge yourself to add a few of these personalizing, productivity-boosting details to your work area and bring the comfort of home to your working life.

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MARIUS KERKHOFF

In real estate since 2012, Marius Kerkhoff approaches every transaction with a high level of diligence and focus. As the lead broker of the Ask Marius team, he channels his wealth of knowledge and experience to seamlessly guide buyers and sellers through the complex transaction process. Affiliated with Re/Max a-b, Marius serves clients throughout Southern Ontario.

because people tend to come back where they’re treated with professionalism and great care,” he says.

All it takes is one look at Marius’ client testimonials to get a glimpse of the dedication he puts into his transactions, and the appreciation his clients have for the way he handles the

Respect, fairness, and solid work ethic are just some of the qualities that Marius prides himself on and that he makes certain to instill within his team. His background as the owner of a property management firm helped shape his views on the importance of white-glove customer service. “I go above and beyond for my clients, and I believe in treating everyone with respect and fairness. I think that’s why we have such a high number of repeat and referral clients, 26

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buying and selling process. “Marius helped us out with both a sale and a purchase. He is professional and honest, and helped make the transactions run smoothly,” one of his former clients raves, while another adds, “Marius has been our real estate broker for selling once and buying twice. He moves quickly and professionally and sold our house in 1 week.”

Marius and his team average around 150 transactions per year—a huge feat for a relatively small group. Part of their strategy for success is a heavy focus on marketing, especially in the realm of social media. For each of their listings, they release an early preview and sneak peak, along with video and picture advertisements so that the properties can be sold quickly and at top price.

Apart from realizing his passion for helping people with their real estate needs, Marius also enjoys the variety of his interactions.

“Every single day I get to meet new people.

I think that’s what I love the most about what I do, no day is ever the same,” he explains.

Outside of work, Marius is involved with different fundraising committees at the local school & church in the quaint town where he resides. As a devoted family man, he spends the rest of his time with his loved ones and his friends. He also enjoys traveling when possible.

Going forward Marius is looking to continue growing his business and hopes to add more agents to his team within the year. His main focus remains providing clients with the highest level of service and satisfaction and setting them up for long term success. “My job is to guide them into a new chapter of life and make the process as easy as possible.”

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To learn more about Marius Kerkhoff email marius@askmarius.ca, visit askmarius.ca, or call (519) 532–3995 www.

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How to Throw a Networking Event

that Can Put Your Business on the Map

It’s hard to argue with the benefits of attending networking events—you make new connections, enjoy industry skill-building conversation, and expand your reach in the local business community.

However, have you ever considered the benefits of hosting a networking event?

Instead of attending as a guest, you’ll be the wizard behind it all. Throwing a networking event can position you as a local business leader, and you’ll be able to curate the experience to your tastes and goals. This idea may be tempting, but how do you pull it off? Review some of our tips and tricks below and you’ll be more than ready to throw a networking event that’ll put you on the map.

MAKE IT EASY FOR YOUR GUESTS TO SAY YES. From the outset, try to keep things as simple as possible for your guests. This means that e-invites should be structured, yet conversational. Include a link to register online so that arriving to your event is seamless and requires no sign-up sheets or stuffy check-in procedures. Select a venue that’s relatively well-known and central to your area. It should also have easy-to-access parking so that attendance is streamlined and hassle-free. Also consider sending an automated event reminder the day before and the day of the event—that way you’ll set guests up for easy attendance that they don’t have to debate.

CREATE A THEME. Capitalizing on a holiday or local event is a great way to drive attendance to your networking function. While getting to know area professionals is a worthy reason to meet up, you’re likely to engender a livelier ambiance if you incorporate a holiday or theme. This will inspire comradery among your guests, in addition to giving your event a natural focus. Major sporting events, a Thanksgiving themed pie bake-off, or a spring cleaning themed community volunteer day can generate more interest than your average mixer.

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GET CREATIVE WITH YOUR GUEST LIST. While you may be trying to keep your invite list industry-specific, you may benefit from casting a wider net. Invite area entrepreneurs, young professionals, collegiate professional organizations, and even friends and family. You never know what sort of connections will be made, and high attendance is key to keeping the energy of your networking event at a high tier. Don’t worry about only collecting info from realtors or brokers or mortgage pros. Instead, create a sense of community so that opportunities flow naturally and conversation remains diverse.

BE THE BOSS. As host, it’ll be your job to play matchmaker and drive conversation at your networking event. This means that you’ll get to know more people, but it also means you’ll be able to create connections between different professionals and businesses.

You can maximize your matchmaking abilities by planting a few socially-minded friends around to drive additional conversations. Your goal is to keep people talking and to be outgoing. It should also be your goal to follow-up once the event is complete. Use this as an opportunity to continue to connect different people you met, or to follow-up with coffee or lunch with someone you found interesting. Try sending out a group thank-you e-mail to your guests after the fact, telling them to keep an eye out for your next event, or to get in touch with you for any questions or contact information of fellow attendees.

While it may feel like a risk to throw a networking event, it’s a risk worth taking. By positioning yourself as the host of your event, you’ll drive awareness to your business and brand, and build up the local professional community in a way that’s sure to draw good will your way. Keep these ideas in mind as you go about planning a memorable networking event of your own, and above all—have a good time and others will follow suit.

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SYDNEY FAIRMAN Even as a child, Sydney Fairman was drawn to real estate. “I’d be riding in the car with my parents, and I could name the different agencies based on the colors of their signs.

I was always curious about what those beautiful houses looked like inside.”

While at university, Sydney worked at a private golf course, where a broker/owner with Royal LePage noticed her easy rapport with patrons and approached her about working the front desk at his office. She enjoyed the experience, and upon graduation in 2006 decided to get her license instead of going to law school. Her new career fit her personality like a glove.

“I love the entire process! From that first meeting with the client to discover what they want, to sharing with them my expertise, to creating a plan and following through to a happy result. I know it’s a cliché to say we like helping people, but it’s very satisfying to close a deal and see people so excited about moving on to the next chapter of their life, which they can do with knowledge and confidence at least in part because of my efforts.”

Sydney closed 100 transactions with her RE/MAX Lakeshore office in 2020, up from seventy-five in 2019.

She’s ranked in the top three on her real estate board for Northumberland County, is a RE/MAX Titan achiever, and finished 2020 as one of Canada’s top 100 RE/MAX agents. Not surprisingly, ninety-eight percent of her Ontario business comes from repeat clients or referrals.

She believes the secret to that success is a combination of ability and personality. “First is my knowledge of the market, lending options, home staging—everything that goes into selling the home. But it’s also about being able to relate with people as you guide them through that process. There’s no place for ego in this business. I work hard, stay humble, and put clients first. My client is the hero of the story.”

Thinking in terms of storytelling is another factor in Sydney’s ability to move homes quickly. “We make our Top Agent Magazine

listings look different, almost creating a story particular to the property. People really tune in to that.” She markets properties through a strategic combination of social media and print, utilizing Instagram and Facebook, creating blog productions, featuring homes in magazines like Homes and Land, or in the Toronto Star’s “Home of the Week” section.

Sydney ‘s conscientious about supporting local businesses and organizations in her hometown of Cobourg, sitting on committees for various fundraising initiatives. She supports the Northumberland Hills Hospital Foundation. She’s also been heavily involved with the Cobourg Cougars Junior A Hockey Club.

Time off is spent with her husband and two-year old daughter. “We love the outdoors, hiking or golfing, just enjoying where we live. I also like to read, and I exercise at Adam’s Bootcamp.”

Sydney wants to expand her team to offer a wider range of services to her clients. “Another thing I like about real estate is that it’s an infinite game. There’s always room to grow and develop. Our clients appreciate information and efficiency of service, so I’d like to become a one-stop shop for everything they need, whether that’s a designer, or an investment property specialist, or a property manager.

Whatever they need, we’ll have them covered.”

Contact Sydney direct at 905-396-8600 or her office at 905-373-7653.

Email her at Sydneyfairman@gmail.com Copyright Top Agent Magazine 29

VYNCENT LEDOUX Vyncent Ledoux got started in real estate at twenty years old. A natural entrepreneur, he began pursuing the career soon after finishing college, joining a local team and learning the industry from the ground up.

Once he obtained his license six months later, he joined RE/MAX—and he’s been going strong ever since.

Today, Vyncent is a Real Estate Broker for RE/MAX Vision, where he assists clients throughout Gatineau and the surrounding areas. A recognized member of the RE/MAX Diamond Club, he has distinguished himself as among the leading agents in his region, having completed more 180 transactions in the past year alone. “It took a lot of hard work to get here,” he says with a laugh.

“But if you want to be at the top of this industry, you need to give it your all and be there every single day.”

When listing a home, Vyncent prefers a comprehensive approach. Right from the start, he helps his clients fully prepare their property for the market and supplies them with a suite of professional photography—all to ensure their home stands out above the rest. Beyond that, he leans on his expert marketing assistants to give his sellers an added advantage, promoting their homes through a targeted series of bilingual listings to the surrounding communities.

over the course of his accomplished career.

“These days, I feel like I know somebody for everything. In this business, you get to enjoy socializing with a lot of different people. One of the coolest aspects of real estate comes from the way it expands your circle.”

Elsewhere, Vyncent is tremendously active in his community. On top of regular contributions to organizations like Opération Enfant Soleil or Les Petits déjeuners du Québec, he serves on the board of La maison Mathieu-Froment-Savoie, a foundation that provides humane care to those at the end of their lives. “I truly want to be a part of my community,” he says. “It’s really important to know we’re helping one another and making a difference.” When he’s not with clients or giving back, Vyncent can be found relaxing with family, boating, setting off on the occasional hunting trip.

Looking ahead, Vyncent has bold plans for the future of his business. As his volume continues its steady growth, he intends on building a team while scaling the standards of service that brought him so much success in the first place. But most of all, he looks forward to the new clients and opportunities the lie ahead in the city he loves.

But Vyncent is just as attentive with his buyers, educating and guiding them throughout their transaction. No matter what, though, he makes sure each client has the support they need while protecting their best interests.

“I strive to give my clients my 100%,” he says. “I’m always looking to go above and beyond—whether that means being there for them, answering the phone, or negotiating on their behalf.”

For his tireless devotion to service, Vyncent has earned a terrific reputation throughout Quebec, with the vast majority of his volume coming from repeat clients or referrals; however, he values most the friendships won 30

To learn more about Vyncent Ledoux email vyncentledoux@gmail.com, visit remax-vision.ca or call 819-593-1768 www.

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Turn Open Houses into Destinations People are busy. Even those who are actively looking to buy a house or want to learn about the market for a future purpose have busy schedules. But with bit of added time, creativity and investment in making open house into destinations, you’ll see greater turnout. And we all know that greater turnout increases the likelihood of offers.

There are several creative ways to hold an open house with a mindset of hospitality and with the goal of providing something of value to each person who attends.

The neighbors-only open house Some agents embrace the “nosy neighbor” concept as a benefit, not an eye-rolling challenge. With his client’s permission, Wesley Peters, a Keller Williams broker in the Baltimore Metro Area, often gets the neighbors together before a home hits the market. “We invite other brokers, too, but we include as many neighbors as we can,” he says, explaining that he schedules these events for a Thursday or Friday evening, happy hour-style, rather than midday on a Sunday. They get a better turnout at 5:00 pm than midday on a weekend when the neighbors are busy with their lives. In a relaxed setting, conversations flow, neighbors can mingle and catch up, and the buzz begins before the home is listed. In advance, prepare invitations and hand-deliver them to homes on the streets you and your client agree are best to include. The destination is the event; the value each attendee receives is the social interaction and the removal of any awkwardness over visiting their neighbor’s house. Your client’s benefit is the buzz.

A turnkey block party any time of year Once a property is listed, some agents take on the role of party planners. Certain streets or neighborhoods, they find, are perfect for low-key social occasions. In some place, such as neighborhoods with many young families, a bounce-house or games may even ramp up the fun factor.

But the idea of a seemingly spontaneous block party during an open house can be easy to pull off, whether you’re serving lemonade and cookies or coffee and pastries. The Top Agent Magazine

chance to meet prospective neighbors turns the event into a destination for both buyers and the neighbors; the value comes in buyers’ ability to see how the neighbors interact.

Your seller’s benefit is that the grapevine will be filled with happy stories about their home. Tips: By keeping basic supplies in storage, you’ll be ready for a pop-up block party any time. Promote this type of event with targeted social media marketing and fliers or postcards to communities within a short distance of your listing.

Invite other professionals It’s common mortgage lenders to attend open houses. But why not provide even more value to people who attend?

Chances are, you have more than a handful of professional partners who welcome an opportunity to join you at your open house. Consider inviting an interior designer, a contractor, a gardener, even a gardener or a painter. Invite them to your broker’s open in advance or give them time to view the property before the open house begins. Then encourage them to stroll the property during the open house or to sit with you. When visitors ask about needs or concerns they may have about the house – such as loan questions, the cost of improvements or upgrades or even remodeling – you’ll be able to introduce them to an expert on the spot. For that matter, your invited pros don’t even necessarily have to be in home-related businesses! Prospective buyers always want to know about the community when visiting open houses. Consider inviting representatives of community organizations, like youth sports group or owners of mom-and-pop retailers to help your visitors get a feel for the neighborhood or town.

For this type of open-house, prepare a flyer or card with your community contacts on it so visitors can leave with resources as well as information.

Open house should be about the buzz. They’re about creating a conversation about your listing and making the home memorable to visitors. By giving people a unique experience they won’t forget, you’ll show your sellers how creative you are in meeting their needs.

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