CANADA 3-21-22

CANADA EDITION

A STEP-BY-STEP GUIDE TO

How to Incorporate Current Events to Your Email Blasts and Stay Relevant

CONCIERGE CARE:

Services that Lure Clients and Transform Your Reputation

FEATURED AGENTS

MARC-ANDRE FERLAND SABRINA LAPIERRE CHRIS TURNER

CONVERTING INTERNET LEADS TO REAL LIFE SALES Business Growth Hack:

ABSORB YOUR CLIENTS’ STRESS! COVER STORY

AKASH MEHTA

CONTENTS 4) HOW TO INCORPORATE CURRENT EVENTS TO YOUR EMAIL BLASTS AND STAY RELEVANT

16) BUSINESS GROWTH HACK: ABSORB YOUR CLIENTS' STRESS!

13) A STEP-BY-STEP GUIDE TO CONVERTING INTERNET LEADS TO REAL LIFE SALES

21) CONCIERGE CARE: SERVICES THAT LURE CLIENTS AND TRANSFORM YOUR REPUTATION

Phone 310-734-1440 I Fax 310-734-1440

mag@topagentmagazine.com

I

www.topagentmagazine.com

No portion of this issue may be reproduced in any manner whatsoever without prior consent of the publisher. Top Agent Magazine is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of published materials, Top Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors.

To subscribe or change address, send inquiry to mag@topagentmagazine.com.

Published in the U.S.

2

Top Agent Magazine

mailto:mag@topagentmagazine.com

Top Agent Magazine

3

How to Incorporate Current Events to Your Email Blasts and Stay Relevant Email marketing is a cost effective and straightforward method of getting your name and services in front of clients with just a few keystrokes. This tried-and-true approach to digital marketing is a favorite of many, and there are countless ways to customize (and maximize) your email blasts to reap superior results. Despite this, many real estate profes4

sionals are content to standardize their email advertising and take a broad, one-size-fits-all approach to capturing interest and leads. While an up-front sales pitch certainly has its uses and benefits, it doesn’t hurt to shake up your routine and refresh your email marketing approach by adding specifics that draw renewed interest from your audience.

Top Agent Magazine ®

Top Agent Magazine

One way to accomplish this is by tying in current events and local happenings to your email blasts. After all, your sphere of influence likely receives countless marketing emails per day. To cut through the noise, sharpen your message with a few specifics that separate your communications from the pack. Not every email should be focused on closing a sale, or else your audience will learn to stop listening.

How do you build your brand, stay top of mind, and keep the lines of communication open with your clientele? Here are a few ideas to get you started.

against an old rival? Do they host themed fan days honoring veterans or catering to families? Tailoring your communications to a local sports franchise’s big news or next event can draw intrigue and provide added value for your clients. Remember, not every communication you send should be focused on pitching and closing a sale, otherwise your audience will tune out your emails altogether. Instead, incorporate fun, community-oriented content that lets readers know you’re a resource for much more than real estate.

Sports news makes a splash

Become a one-stop-shop for holiday fun and seasonal ideas.

People love to rally behind the home team.

Is a regional, local university, or professional sports team in your area headed to the playoffs or the championship? Are they facing off

From Mother’s Day to Thanksgiving, anyone can send an email wishing clients a happy holiday. While the sentiment is a good one, you’ll be one of dozens flooding inboxes with

Top Agent Magazine

Top Agent Magazine ®

5

your well-wishes. Instead, go beyond the traditional greetings and good tidings and become a hyper-specific resource for clients. Create a gift guide for Mother’s Day, outline family-friendly local events occurring in your area around the holidays, or engage in a promotional partnership with a local business who’s offering a holiday special of their own. In other words, don’t settle for just saying hello during certain times of the year. Instead, up the value of your email blast by offering clients curated information that relates to their interests and area.

Doing so makes your emails a must-read, while demonstrating your ability to go the extra mile.

Pop culture serves as a fun and timely tie-in.

Is a new gaming app sweeping the nation? Have your social media feeds been flooded with the same viral video? Is everyone gossiping about the same TV show premiere? Pop culture tie-ins in your email marketing campaigns can be extremely effective, but in order to for

6

them to work, you’ll need to move quickly and keep your focus on the phenomenon, rather than your service pitch. The goal behind pop culture marketing tie-ins is communicating the progressiveness and hip factor of your brand, while capturing timely, topical interest that’s at a fever pitch. Everyone wants to be in on a running joke or trend, and if you leverage trending pop culture moments in your email marketing, you’ll be able to draw views and clicks from a wide audience.

Plenty of services offer standardized email marketing templates and content for today’s real estate professionals, and while the motivation behind marketing is transactional, your communications don’t have to be. The surest way to make an impact in your clients’ inboxes is to add original value and break apart from the pack. Consider updating some of your routines with these current events oriented techniques and your email audience is sure to take a second look.

Top Agent Magazine ®

Top Agent Magazine

AKASH MEHTA Top Agent Magazine

7

Top Agent Akash Mehta with the Nexxus Group at MaxWell Polaris, leads an elite team to assist clients throughout Edmonton and the surrounding areas.

Born and raised in Edmonton, Akash Mehta has always possessed an entrepreneurial spirit. While majoring in Finance at Concordia University of Edmonton, he accepted a position with a local bank, where he honed his customer service and transaction management skills. Seeking an opportunity that better spoke to his sharp business acumen and passion for helping others, he decided to switch tracks and delve into real estate and investment properties. In the years since, he has found rapid success in his hometown, learning from some of the leading agents in the area. But most recently, he has taken his work to the next level and launched his own team.

Today, Akash is a REALTOR® with the Nexxus Group at MaxWell Polaris, where he leads an elite team to assist clients throughout Edmonton and the surrounding areas. There, he has cultivated a truly unique workflow around the core values of openness, integrity, and expertise, living up to his time tested motto: “It’s more than just a transaction” 8Copyright Top Agent Magazine

Top Agent Magazine

When listing a property, Akash equips his clients with a diversified strategy. Starting out, he helps them prepare their home for the market, providing a suite of professional photography and staging services.

From there, he partners with a cutting edge Top Agent Magazine

marketing firm to share his listings via a blend of highly targeted digital and social media campaigns. He also makes sure to include his clients throughout, offering a variety of different marketing packages that cater directly to their needs.

Copyright Top Agent Magazine9

“To me, this business comes down to being genuine with your clients,” Akash says. “That means looking after them and empathizing with them.”

But Akash is just as attentive when assisting his buyers, leaning on his acute knowledge of the Edmonton area to uncover the right home for their best interests. Moreover, he keeps in touch long after the closing through regular check-ins, pop bys, and even care packages during the Covid pandemic. “To me, this business comes down to being genuine with your clients,” he says. “That means looking after them and empathizing Copyright Top Agent Magazine 10

with them. After all, we’re in it for more than a paycheck; we want to see our buyers and sellers succeed.”

Over the years, Akash has earned a fantastic reputation throughout Alberta, as evidenced by his strong rate of repeat clients and referrals. He remains focused on the boutique approach that continues to set him apart. “My clients always get a five-star experience.

Top Agent Magazine

When we secure someone’s trust, our job is to do whatever it takes to help them reach their goal, giving them a comprehensive experience.”

Top Agent Magazine

Raised in a family of entrepreneurs, Akash is committed to supporting the small businesses within his community, having partnered with a media team to provide Copyright Top Agent Magazine 11

local retailers and restaurateurs with complimentary promotional services. When he’s not with clients or giving back, he enjoys playing hockey, hitting the gym, spending quality time with his friends and family, or relaxing at home with his dog.

Going forward, Akash has exciting plans for the future. He intends on scaling his team, expanding his outreach within the community, and growing his proven brand within the Edmonton region. “In this business, no two days are the same,” he says. “Above all, though, there’s nothing more rewarding than

For more information about Akash Mehta please email akash@nexxusgroup.ca, visit www.akash.nexxusgroup.ca or call (780) 982-9747

Copyright Top Agent Magazine 12

Top Agent Magazine

A Step-by-Step Guide to

Converting Internet Leads to Real Life Sales In the era of apps, instantaneous social platforms, and text messaging, it’s little surprise that the modern homebuyer begins his or her search for real estate representation online.

Even if you’ve got a top-notch website or an influential social media presence, how do you connect with web surfers who have yet to commit to the services you offer? Take a look below to learn a few key techniques to bridge the gap between digital interest and real-world sales.

Top Agent Magazine

RESPONSIVENESS IS KEY Like it or not, our digital culture relishes immediacy and instant gratification. With that in mind, be sure to stay on top of online interest forms, e-mails, or newsletter signups. Don’t let an online lead go to waste by taking too long to engage and follow-up.

Things move fast, and it’s easy for potential clientele to forget which websites they’ve visited. Even if your lead isn’t ready to commit then and there, you demonstrate your

Top Agent Magazine

13

Mastering the fundamentals of digital communication is the first step to converting digital interest into concrete business. accessibility and attentiveness by following up swiftly—a characteristic anyone would seek in an agent or lender.

ENGAGE WITH OPEN-ENDED CONVERSATION When online back-and-forth goes stale, communication drops off quickly. If you’re following up via e-mail, social media, or text, be sure to keep topics focused squarely on the potential client. Ask open-ended questions to give your lead the opportunity to loosen up and engage on a personal level. There’s no better way to cement a digital lead than to take a pointed interest in the specifics of their situation. Doing so transforms the impersonal invisibility of the internet into a true connection.

GIVE ADDED VALUE Plenty of businesses send impersonal, automated messages in response to an online inquiry, but establishing a true connection may mean providing your lead with something of value. Perhaps you’re forwarding a property for sale that fits the interests of your lead, or a relevant article, or maybe you take the time to send a personal message—demonstrable value and a personal touch separate your follow-up response from spam. Other ideas to consider when 14

adding value to your follow-up technique: incorporate area promotions and access to local events, make a date for coffee, or offer a brief consultation free of charge to make the first move.

DON’T STOP MAKING CONTACT If you don’t connect with your internet lead right off the bat—don’t be discouraged. It often takes multiple tries before a follow-up interaction sticks. Folks are busy and frequently flooded with e-mail blasts and junk mail. A lead may not engage without a little prodding that shows you’re committed to their business. Remember: it’s the squeaky wheel that gets the grease.

Digital leads don’t have to be difficult to capture. The internet plays a powerful role in funneling modern clientele your way, but in order to take full advantage of the web’s reach, you’ll need to tailor your follow-up technique. Mastering the fundamentals of digital communication is the first step to converting digital interest into concrete business. Keep these tips top-of-mind as you build your online presence and mine the vast world wide web for an endless wealth of clientele. Earning a command of digital lead conversion is the surest way to bolster your business in the ever-evolving digital era.

Top Agent Magazine

Top Agent Magazine

MARC-ANDRE FERLAND Successful professionals employ multiple strategies to achieve their goals.

Many of them are well-known – a universal guide, if you will, for those looking to get ahead in business. But what separates some from others is less about a book and more about personal drive.

Marc-Andre Ferland, a REALTOR® with RE/MAX in Quebec, Canada, has had that since a young age. In fact, at age 22, after two years of working at an appliance retail chain and emerging as one of the top sellers in the province, he felt it wasn’t enough.

“I realized that it wasn’t fulfilling at 21, 22 years old. Already being at the top of something was too easy, and not enough of a challenge,” said Marc-Andre, who has been a solo agent for five years now. “I wanted to try something else. So, I registered myself and got my license.”

Now Marc-Andre handles Quebec City, Sainte-Foy/ Sillery/Cap-Rouge (Saint-Louis), and the greater Quebec area. He has a repeat/referral rate of 90 percent and nearly 35,000 likes on his business Facebook page.

In each of the last two years he has been among the top 100 REALTORS® in the province. Marc-Andre utilizes RE/MAX resources that include inspectors, photographers, office support as well as personal realtor and business coaches. But he remains hands-on because, well, that’s him.

“I want to the customer to win. I want the buyer win.

I want the seller win. I am a competitive person. I always take every single client personally. I give the same services to every one of my customers, like I am serving my family or my best friend,” said MarcAndre, who averages about 70 transactions a year. But he also makes sure to be realistic. “I want to help people achieve their dream. Sometimes people really love a house, but I encourage them not to buy that house.

Top Agent Magazine

They end up thanking me for helping them realize this wasn’t the house for them. People have told me if they hadn’t taken my advice, they would have made a bad decision.”

An avid runner and gym enthusiast who also plays tennis, badminton and water sports, Marc-Andre finds the time to mix in pleasure with business to create a work-life balance. His favorite holiday is Christmas, and with good reason.

“Every Christmas we find a customer who was referred to me that maybe hasn’t had it so easy lately. Maybe they’re struggling and need to sell their home. I sell their house for free,” he said.

Marc-Andre said he would like to expand into his own team but tempers that by saying he still wants to keep the personal connecting of dealing with his clients.

“Having a team is a good project,” he said, “but I want to make sure when I do have a team that I am able to control the quality of the experience.”

You can contact Marc-Andre Ferland at his office at 418-652-2000 or on his mobile at 418-254-4171, email at maf@marcandreferland.com and visit his website at marcandreferland.com https://

15 Copyright Top Agent Magazine

Business Growth Hack: Absorb Your Clients’ Stress!

Your business coach or a CRM software sales rep has probably described a number of products or services to help you grow your business. But sometimes the easiest way to increase the deals you’re closing is to simply be present for your clients. In doing so, you’ll find have the power to decrease the stress they feel. And when you decrease their stress, you increase your value to them, leading to new referrals and organic growth.

16

You may be thinking, “I have enough stress; how can I find the emotional bandwidth for other people’s stress?” But consider this: As their day-to-day point of contact in this life decision, you are already a strong presence in your client’s lives. Why not allow yourself to be the only seemingly calm part of this process? By asking them what’s on their mind, by truly listening, by showing that you truly understand and even by rolling up

Top Agent Magazine

Top Agent Magazine

your sleeves to relieve some of their grunt work, you’ll prove yourself invaluable.

Think of yourself as the equivalent of an anti-anxiety pill to your clients. All you have to do is form a few easy habits.

Laura and Raj, their agent and their loan officer soon came to learn that Laura’s 80-year-old mother may eventually move in with the family. This news not only helped the agent best meet Laura’s and Raj’s needs for a new home; it gave both the agent and the loan officer opportunities to go above and beyond for their clients. Their REALTOR® connected Laura with a senior services nonprofit near Laura’s mom’s current home that may be able to assist the family.

And their loan officer outlined various, detailed options to Laura and Raj make smart, long-term financial decisions.

Meanwhile, the agent and loan officer earned the trust of Laura and Raj, who felt less worried about the future.

Listen – really listen – with patience Behind every home purchase or sale is a person or a family with a uniquely complex set of needs, motivations, objectives and priorities. Asking the right questions and truly listening to the answers are the easiest ways to learn how to make clients’ lives easier. In doing so, you not only show that you’re interested in them as people, but you help yourself discover ways to surprise your clients with service.

Take “Laura and Raj,” for instance – a couple in their 30s who wanted a larger home because their family of five outgrew their first home. By patiently getting to know Top Agent Magazine

Empathize Don’t be afraid to describe your own personal experiences as a homebuyer or seller, explaining how you felt at the time; let your client know you “get” it. The agent who is willing to open up and let buyers and

Top Agent Magazine

17

sellers know that they personally understand their needs and concerns will connect with clients quickly, break down barriers and help the process move smoothly.

Chayan Alavi, Broker/Owner of Alavi Agency in Long Beach, California, challenges himself and his team to ensure that every action of every day serves others. “If we can put ourselves in other people’s shoes with empathy, then we become stellar professionals and great human beings, too,” he says. “I like knowing that we remove the sales pitch from real estate and make it all about the customer.” Chayan and his team focus on customer advocacy and building trust. But they don’t take trust for granted.

Instead, they know trust must be earned and nurtured over time.

Roll up your sleeves “You can’t be afraid to do anything!” says Matthew Todd of d’aprile properties in the Chicago area. “People know there’s nothing I won’t do to get the job done.” He has 18

mowed clients’ lawns, walked dogs and personally cleaned someone’s 8,000-squarefoot, $2 million home for a showing one day after his seller left the house. Two days before another closing, Matthew’s client was unable to move large amounts of unneeded furniture out of the house he sold. No problem! Matthew joined or created five online garage sales; sold or gave away most of the client’s belongings and had the remainder hauled away before cleaning in time for the closing. “The first time I sit with a seller on listing presentation or the first day I take someone on a buyer’s tour, they know I’m ‘all-in.’”

Meanwhile, in the Cincinnati area, Aaron Denton of Summit Funding considers himself and his team members to be concierges for their borrowers. “We’re like personal assistants,” says Aaron. “People are happier when you remove the stress.” Included in their standard services are researching moving quotes; arranging and organizing movein day; scheduling utility transfers; assisting with children’s school registration paperwork; and even connecting buyers with local resources like daycares.

If “rolling up your sleeves” isn’t your strongest skill, then an easy alternative is to get to know professionals in your area who can do these tasks for you. In the end, remember that by listening with patience, empathizing, and being willing to go the extra mile, you have the power to remove the stress your clients would experience without your help.

When clients feel cared for, they remember the agents and partners who helped them.

Top Agent Magazine

Top Agent Magazine

SABRINA LAPIERRE Sabrina Lapierre is a real estate agent currently serving the Montreal metropolitan area and it’s suburbs. While working in the food and beverage industry; Sabrina thought that her excellent interpersonal skills could be put to better use and decided to give real estate a try after buying her first home. After working two years as a solo agent, Sabrina partnered with her husband and has a total of seven years of professional experience as a real estate agent. Lately, Sabrina has mostly been working with past clients.

She is amazed that her repeat business keeps her busy full time. Referrals account for 60% of her repeat business and Sabrina attributes this to her communication speed and ability to recall the finest details about a client interaction. “Most of the brokers are working in a specific area. But I have people moving to the suburbs, I have people buying investment properties and I have people buying cottages from out of town and they keep calling me to do the deals for them.”

Sabrina is an excellent negotiator and is often called on to close deals for clients. Social media has always been a go-to platform for marketing her listings.

However, with the recent birth of her son, her social channels have become more family oriented and her marketing approach has adapted to include more partnerships. She also relies on professional photography and drone video of the surrounding area to ensure every detail is perfectly captured. Sabrina works hard to highlight a property’s amenities, green space and entertainment venues in a neighborhood. Last year, Sabrina closed on 52 sales transactions and hopes to reach 75 this year. Her ultimate goal is to reach $1M in sales commission.

What Sabrina likes most about the industry is its fluidity. She is able to make clients feel like they are the most important part of her world while moving around from day to day. It’s also rewarding for her to receive invitations to housewarmings of homes she has sold. It gives Sabrina the feeling that she was an integral part of the process.

“Some people say they don’t need a real estate agent but I don’t think it’s true.

For some deals it was [definitely] me that made it happen.”

A supporter of giving back to the global community as well as locally; Sabrina and her husband participated in the Movember movement which is an annual event involving the growing of moustaches during the month of November to raise awareness of men’s health issues.

Together they were able to raise $2000 in donations and matched that amount themselves. Annually, Sabrina sends gift baskets to neighbors and clients in the area on Christmas. This year she is planning to sponsor a golf tournament. Not only is this an important revenue source for the community but the exposure will help direct more eyes towards Sabrina’s flourishing business.

As an investment property owner herself, Sabrina is always looking for new deals. Her family owns a cottage that they like to getaway to and they also have an additional property that they like to work on from time to time. Sabrina’s future plans include keeping her customers first while growing her business. Scaling without sacrificing any quality of service is important to her and her partner. With another 5-10 years in real estate planned, Sabrina would like to buy a rental property in Florida as she looks to become more of an investor as time goes on.

To learn more about Sabrina Lapierre, please call (514) 259-8884 email sabrina.lapierre.remax@gmail.com or visit sabrinaetalexandre.com https://

Top Agent Magazine

Top Agent Magazine

Copyright Top Agent Magazine 19

mailto:mag@topagentmagazine.com http://www.topagentmagazine.com

20

Top Agent Magazine

Concierge Care: Services that Lure Clients and Transform Your Reputation It’s a no-brainer: customer service is central to success in the real estate industry. While properties may be the product, this industry really revolves around people and the relationships you cultivate along the way. With that in mind, how would you describe the service you provide? If solid service is the baseline, then to set yourself apart you must deliver service that’s exceptional. But, how? Returning calls and displaying a friendly face won’t necessarily separate you from the pack. If you really want to take your customer service to the next level and build a reputation for white-glove, concierge-level courtesy, then keep a few of the following tips in mind as you create a professional style that’s completely bespoke.

Top Agent Magazine

Make your communications matter For many agents, communication during and after a transaction are perfunctory affairs, with one-sizefits-all newsletters or promotional postcards that feel mass-produced. To really grab the attention of your clientele, you’ll want to build a recognizable brand. To accomplish this, begin by adding value to your regular communications. Clients are likely to bypass your communications if they think your only intent is to sell them something. Focus instead on creating content that’s compelling and dishes out value to your clientele. Just like a favorite blog you revisit again and again for its quality content, con-

Top Agent Magazine ®

21

sider your communications as an extension of your brand and identity. A few popular ideas from which clients can derive value include: local restaurant guides, tax tips for homeowners, reports on home values and the marketplace, or highlighting home décor and landscaping trends. Make your communications readable and useful, and your clients past and present will think twice before skipping past your name.

Showcase the lifestyle Clients remember when you go the extra mile, and that additional effort distinguishes run-of-the-mill agents from high-powered professionals. Whether listing or buying, consider a property’s lifestyle.

First, think about a client’s everyday experience.

Where’s the best breakfast spot nearby? How’s access to public transportation or bike paths? Which outdoor recreational opportunities exist in the area?

Where might your client swing by for coffee?

Neighborhood guides that outline the livability of a home and its area not only boost value and highlight potential, but they also demonstrate your ability to think outside the box and connect on a personal level. After all, a home isn’t just a house; a home is all about the daily experience that unfolds within and beyond those four walls. With that in mind, do your homework and make yourself a local expert.

Your clients will feel they’re in good hands and will better envision their future unfolding, all thanks to your thorough legwork.

Customize your approach to clients As an agent, it’s only natural that you build your own daily routines and practices that keep your business running. While it’s necessary to create positive habitats that streamline your workflow, it’s also important to remain adaptable. For instance, Millennial clients may prefer to chat by text, instant 22

message, or email, whereas older clientele may prefer face-to-face time or connecting by phone call.

Adapting your communication style is as simple as a brief discussion: ask your client how they prefer to communicate and adapt accordingly. While it may seem like a small matter, it provides clients with a sense of comfort and control. Again, the key here is communication. Talk with your clients about their preferred methodology. Maybe they prefer a marathon house-hunting trek on a weekend day, or perhaps they rather sift through listings online before making in-person visits to a narrowed list. It’s okay to encourage clients or fill them in on industry norms, but it’s important to create an experience that’s tailored to their style and personality.

Authentically seek feedback While it may feel uncomfortable, asking for feedback during and at the end of a transaction can dramatically improve your working style and professional blind-spots. It can also help you adapt your working style to better suit your respective clients.

Of course, it’s important to be open-minded and to quash the need to be defensive. Not all feedback will be useful, but you can incorporate the parts that are. This not only grows your skillset, but it also demonstrates to clients that you are open to constructive criticism and sincerely prioritize a job well done over personal praise. As a bonus, positive feedback can be parlayed into client testimonials, which are incredibly useful tools to boost your business on the whole.

It’s no secret that real estate is a busy, self-determined business. While your client care may feel all accounted for, there is always room to grow. Professionals at the top of their field know this and never stop building out their repertoire. If you want to take your business to the next level and create an imprint that’s synonymous with concierge care, then keep these ideas in mind as you build your relationships and your brand.

Top Agent Magazine ®

Top Agent Magazine

CHRIS TURNER Despite earning his real estate license just six months ago, Chris Turner has done his homework. He knows the nuances of the myriad rules and regulations, he understands how the business works, he has diligently worked on his social media standing and, perhaps most importantly, he has a good sense of humor.

“Well, I don’t have any repeat business yet and only one of my transactions has been a referral. But I guess it would be a bad thing if I had a buyer looking to sell a property already,” Chris said with a laugh.

Well, the REALTOR® for eXp Realty in Prince Albert, the third largest city in the Canadian province of Saskatchewan, is doing just fine less than a year into it. Chris had thought about making the switch to real estate for a while and had even invested in some properties before getting his license. Moving from northern Saskatchewan to Prince Albert turned his thoughts into action. And he already has one of the biggest Instagram followings in town as he starts to brand himself and build his business as a solo agent.

“People appreciate my honesty. If you’re looking for someone who is just going to tell you only what you want to hear, I’m probably not your guy. But if you want an honest opinion from somebody who is plugged into the market then I’m going to tell you my honest opinion and let you make the best decision for yourself,” said Chris, who added that he tries to take a more modern approach to real estate that includes a heavy presence on social media, yet still believes in traditional contact. “Demand is high, inventory is low, so it’s smart just to go right to my clients and let them know a property they might be interested in is coming up and save them some time from searching themselves.”

Top Agent Magazine

Chris has also formed strong partnerships with fellow agents, seeking their counsel when needed and trading ideas.

He said he is expecting to do 12 transactions this year, in the vicinity of $2.4 million in volume, dealing with homes that range from $100,000 to $1 million.

And when he steps away from the business momentarily, Chris indulges in his passions – mountain biking, fishing, and flying. He is a licensed pilot and active in the Birch Hills Flying Club.

For now, he is concentrating on building his business with many more great years to come. “I just like meeting people and hearing their stories. When I go to a listing presentation or a buyer’s presentation, to be able to play a small part in helping them reach a life goal in their journey is really what it’s all about,” Chris said. “The future is bright.

I’m creating something where I will always try to advertise and build it. But I want it to get to the point where I have clients that are referring friends and family. And I want them to not only be satisfied with the service they receive but actually surprised by the level of value that a REALTOR® can provide.”

For more about Chris Turner, call 306-960-7118,visit ypahomes.ca, or email chris.turner@exprealty.com www.

23 Copyright Top Agent Magazine

mailto:mag@topagentmagazine.com

24

Top Agent Magazine