CANADA 11-16-20

CANADA EDITION

1 Billion-Plus Reasons Why You Should be Active on Facebook

How to Incorporate Current Events to Your Email Blasts and Stay Relevant

FEATURED AGENTS

ALLY BALLAM & AMY LEONG MICHELLE BRANCO CHRISTIAN DIDUR GARTH DONHAUSER DORIS LAPICO SANDRA PIKE ASHRAF SIDDIQUE AMANDA WADE

Business Growth Hack:

ABSORB YOUR CLIENTS’ STRESS! COVER STORY

JAMIE SCHREDER

CANADA EDITION

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JAMIE SCHREDER

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DORIS LAPICO SANDRA PIKE AMANDA WADE

ALLY BALLAMCHRISTIAN GARTH DONHAUSER DIDUR MICHELLE BRANCO & AMY LEONG

Amanda Wade real estate Th Doris her Lapico strongly believes in began helpingher has made showing properties Michelle Branco began real estate working, Michellecareer loves spending time 33 38 43 44 47 people andShe giving her community. morewith efficient. “My assistan career almost 9 years ago. was back a13 to herafamily and being involved years ago, coming with from background ye stay-at-home mom She helping her husband, them, taking her kids to every sporting began her professional career in Murray, and I put toge in sales. “I had always been interested in of homebuilder Walter Noah event, practice, and game. theBranco design of world inreal Europe.

“When tal campaigns that attra estate, architecture, and meeting new th Homes, with his business.

“I just fell in I got involved I returned to Canada, attention,” she exclaim “I future, just thought, he love with the business,” Michelle recalls.people,” Amanda says.

In the Michelle plans to ramp with the construction business and doing high-end virtual now’s the time, and I decided to give it a Now, Michelle says, “I have people on up business more now that her kids decided to pursue license,” she walkthroughs, and p their second and third homes with me,my are with gettingExit older.Realty “We’re a family-run try.” Amanda has been A recalls. this was the best really responding to and I have clients who refer“Imeknew to their business, with homebuilding and infrasi Advantage for all of her 13 years in the busiway IOver couldthedoyears, more of what I love clients contact me, the kids or family friends.” structure side as well as real estate,” se ness and, she says, “It’s been a great ride.”

ASHRAFMichelle SIDDIQUE BRANCO Michelle DORIS LAPICO AMANDA as wellreputation as DIDUR assist for peopleMICHELLE in realizing alreadyWADE pretty well info has built CHRISTIAN a solid says.

“My husband has been R ASHRAF herself as a hard-working, compassionate a homebuilder 18 years this year, and I their dreams.”

SIDDIQUE Realtor® with a personal touch. would love forand my boys Fr Amanda serves Fredericton theto eventually WhatbeDoris loves most ab involved with the company.” vo surrounding area.

The majority of her busiDoris runs a small team with Century is working with and helpi With Royal LePage Binder Real Estate, CONTENTS 21 Showtime Realty in LaSalle, serving haveonto to remember that ness comes from repeat and an“You impressive Kitchen forthis th on hisreferral own,wants andclients, then says, “I serving jumped many people in real estate, Christian Michelle servesLikeKingsville and Windsor Essex Didur Above to all,beMichelle to he continue her Southern Ontario.

With a high annual sales volthe biggest transaction most people will address the iss that speaks to aand the level trust she inspires.

“I’m teamher withcommunity. byofdad, and took over all the branding the industry after feat doing something else 4) HOWCounty.

TO INCORPORATE WELCOME HOME: 40) 1 BILLION-PLUS With came her to repeat and 24) referral business clients “We’re very humble, and marketing.

Ithonest,” blossomed from there, andsays. my “Getting first.ume, In Christian’s case, that something else was Doris reports that her business is often repeat in their lives,” she to know in very down to earth, open and Amanda says.

CURRENT EVENTS TO YOUR WORKING WITH RELOCAREASONS WHY YOU growing steadily, it’s easy to see why people keep very community-based, and we love what we do,” for students dadfrom and I other have been going working through together forthe the transaction last being a chef, a job clientele. that was physically demanding and referral “What sets me apart process, coming back to and work “I connect more like to be involved with whole ON EMAIL BLASTS AND STAY TORS IN Moreover, TRANSITION SHOULD BE&the ACTIVE “I’m not justshe it twelve for“We the sale.

I’ll send Didur people away When she is noa years.”

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I cater whethe 30) BUSINESS GROWTH explains. “I takethere thecommunity extrabe time with andhats,” seeing you in the community.

We Christian get a lot and my wear a few shetoin explains.

“In is the most rewarding aspect of wha Saskatoon.

Now angoals Associate Broker, must something outclients, there that suitedhouse his towards what my clients really want and need, and I extinct volcano 13) CREATIVE MEDITATION HACK: ABSORB afterwards I stillpersonality stay in contact with themwhile and build with ofYOUR people relocating from out ofTURNING town,the many of them says he closes 20-30 transactions a year, equally better.

One day, chatting a non-profit addition to real estate, I co-founded a orgathat isn’t end, as most of my clien 45) YOUR FOR THEthose REAL ESTATE try not to let them get stars in their eyes too much if it’s 50/50 residential/commercial. friend and fellow chef,CLIENTS’ Christian toldSTRESS! him, “I don’t relationships.” coming from Toronto or PROFESSION the who nization, Transition to Betterness, and I split am involved mysurrounding friends.” area, INTO PROFESSIONAL think I want to be in a kitchen forthe right are not property for them.”

Her clients value her looking for that small-town feel.

It’s nice to give In the future, with Erie Shores Healthcare, working to improve A PASSION the rest of my life.”

The friend 36) 5 STEPS TO ACHIEVE When it comes to marketing, Michelle takes a to them thatthem wholethe experience.” willingness give facts When and help make business and D 18) SUCCESS–THESE healththat and well-being byvariety leading the development of not them working or giving of her time, suggested Christian look into LONG TERM SUCCESS AS A comprehensive involves using a 7 HABITS ARE THE approach REAL an informed decision members who real aestate and, luckily, Christian sustainable integrated system.about I runsuch a atomajor travelpurchase. to interesting places and draw of platforms to didn’t get maximum exposure forESTATE herrural list- health REAL AGENT SECRET TO SUCCESS have to look far—his father, to clients.

“I creative design company and have been fortunate to from the culture and architecture. “I ma ings. She uses both Realtor.ca and her own website, Al, had been in the business since The connections Amanda with South her clients different,” have had my Christian work featured on HGTV, in House and forms of visiting Beach when I can,” Am she MichelleBranco.com, to promote her listings.

That’s 1993.

Upon hearing waspersonal addition to her most powerful of adverHome and inher various other the publications.

I very so exciting atmosphere inspires set apart from crowd. “I’m social, and and the I love I’m out and am interested, Almagazine, said, “I source would defiPhonein310-734-1440 | Fax 310-734-1440 nitely like help you my andtotake tising, word of mouth and to referrals. work to create business through mylunch vision. design” she She alsoproperties love fashion take clients out to andI seedécor themand socially,” anda

SANDR PIKE

you on.” mag@topagentmagazine.com | says. www.topagentmagazine.com show my clients the potential of atoproperty whether a “foodie.”

“I want get to know themers onherself a more personal

get to where th

The results are impressive, but or forselling.”

Michelle it’s not I’m listing Christian earned license inpeople. because it’s without not justprior allconsent business to publisher. me. Most No portion of this may bemuch reproduced anylevel, manner whatsoever of the Topof Agent about theissue numbers so as it his is in about the As for theaccuracy future, Doris hopes to eventua April 2007, spent his first year Magazine“Iislove published by Feature Publications GA, Inc. Although precautions are taken to ensure the of published my clients become friends, and I like staying in touch the satisfaction of helping people find their learning the business and preparingDoris takes advantage of her To market her listings, boutique-style business, incorporating h materials,homes,” Top Agent for opinions expressed or relationship.” facts supplied by its authors. sheMagazine says. “Itcannot makes be meheld feelresponsible great so withand people and building that hugesend social media following. “This is the best way to work.

“I don’t need a huge team or brand,” To subscribe or to change address, to mag@topagentmagazine.com. proud say that I helped withinquiry that process.”

Copyright Top Agent Magazine get the word out,” she asserts.

Doris says that the onset “I want to keep on doing what I do while g Published in the U.S. To find out more about Michelle Branco, When it comes to marketing listings, Amanda takes of the pandemic has caused her to redirect her adverto the community, volunteering, mentor Michelle likes to help out in the community, and she please call 519-796-4398, advantage of the all email the approach tools available to and gethelping a home homes@michellebranco.com, sponsors her sons’ baseball and hockeyand teams. tising strategy, she“We’re believes new leaders, people realize their dre visit michellebranco.com in she’s frontnotof potential or buyers.

She uses her website to Magazine very community-based,” she explains. When 2 Top Agent www.

promote listings, as well as sites like Realtor.ca and To learn more about Doris Lapico, call (519) 970-02

mailto:mag@topagentmagazine.com

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How to Incorporate Current Events to Your Email Blasts and Stay Relevant Email marketing is a cost effective and straightforward method of getting your name and services in front of clients with just a few keystrokes. This tried-and-true approach to digital marketing is a favorite of many, and there are countless ways to customize (and maximize) your email blasts to reap superior results. Despite this, many real estate profes4

sionals are content to standardize their email advertising and take a broad, one-size-fits-all approach to capturing interest and leads. While an up-front sales pitch certainly has its uses and benefits, it doesn’t hurt to shake up your routine and refresh your email marketing approach by adding specifics that draw renewed interest from your audience.

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One way to accomplish this is by tying in current events and local happenings to your email blasts. After all, your sphere of influence likely receives countless marketing emails per day. To cut through the noise, sharpen your message with a few specifics that separate your communications from the pack. Not every email should be focused on closing a sale, or else your audience will learn to stop listening.

How do you build your brand, stay top of mind, and keep the lines of communication open with your clientele? Here are a few ideas to get you started.

against an old rival? Do they host themed fan days honoring veterans or catering to families? Tailoring your communications to a local sports franchise’s big news or next event can draw intrigue and provide added value for your clients. Remember, not every communication you send should be focused on pitching and closing a sale, otherwise your audience will tune out your emails altogether. Instead, incorporate fun, community-oriented content that lets readers know you’re a resource for much more than real estate.

Sports news makes a splash

Become a one-stop-shop for holiday fun and seasonal ideas.

People love to rally behind the home team.

Is a regional, local university, or professional sports team in your area headed to the playoffs or the championship? Are they facing off

From Mother’s Day to Thanksgiving, anyone can send an email wishing clients a happy holiday. While the sentiment is a good one, you’ll be one of dozens flooding inboxes with

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your well-wishes. Instead, go beyond the traditional greetings and good tidings and become a hyper-specific resource for clients. Create a gift guide for Mother’s Day, outline family-friendly local events occurring in your area around the holidays, or engage in a promotional partnership with a local business who’s offering a holiday special of their own. In other words, don’t settle for just saying hello during certain times of the year. Instead, up the value of your email blast by offering clients curated information that relates to their interests and area.

Doing so makes your emails a must-read, while demonstrating your ability to go the extra mile.

Pop culture serves as a fun and timely tie-in.

Is a new gaming app sweeping the nation? Have your social media feeds been flooded with the same viral video? Is everyone gossiping about the same TV show premiere? Pop culture tie-ins in your email marketing campaigns can be extremely effective, but in order to for

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them to work, you’ll need to move quickly and keep your focus on the phenomenon, rather than your service pitch. The goal behind pop culture marketing tie-ins is communicating the progressiveness and hip factor of your brand, while capturing timely, topical interest that’s at a fever pitch. Everyone wants to be in on a running joke or trend, and if you leverage trending pop culture moments in your email marketing, you’ll be able to draw views and clicks from a wide audience.

Plenty of services offer standardized email marketing templates and content for today’s real estate professionals, and while the motivation behind marketing is transactional, your communications don’t have to be. The surest way to make an impact in your clients’ inboxes is to add original value and break apart from the pack. Consider updating some of your routines with these current events oriented techniques and your email audience is sure to take a second look.

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JAMIE SCHREDER Top Agent Magazine

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Top Agent Jamie Schreder runs Brothers Real Estate Group in Langley, BC, with his brother, Cory, overseeing a team of agents and covering the Fraser Valley region.

Jamie Schreder was licensed in real estate at the age of 20. Soon thereafter, he was hired by a brokerage, Royal LePage Wolstencroft Realty, and quickly became skilled in commercial & residential real estate as well property management. Four years later, Jamie bought the brokerage of 87 agents. The office is now home to 200 agents and has ranked #1 in production in Metro Vancouver for the past 2 years.

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He now runs the Schreder Brothers Real Estate Group in Langley, BC, with his brother, Cory.

Overseeing a team of agents and covering the Fraser Valley region. Jamie reports that over 90% of this business is repeat and referral clientele. He credits his success to providing a disciplined culture and skilled support staff, “We offer a unique class of real estate, a variety of opportunities,” he notes. “We are Top Agent Magazine

a one-stop shop.� This approach has proven years of continued success, the team has repeatedly ranked in the top 1% in production in their local board and also nationally.

Jamie brings experience and knowledge from his work with many well-respected organiTop Agent Magazine

zations in the real estate industry as well as an extensive formal real estate education.

Throughout his career, Jamie has been able to identify and implement profitable real estate solutions for his clients. His proven track record and dedication to increasing clients’ net worth keep them coming back.

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“Every single day is different, I find I’m able to help people in ways I never imagined, and that’s a good feeling. The harder you work, the more clients you are able to affect. I’ve had some amazing experiences.”

Jamie believes in quality outreach to his past clients. “Instead of just sending out typical emails, we provide each client with market evaluations of their properties, letting them know the value of their asset,” he says.

Prior to Covid, Jamie’s team held client appreciation events that included sporting and wine tasting.

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To market his listings, Jamie practices a direct approach. “Each property is different and deserves tailored advertising,” he asserts.

“We’ll determine to which community the listing fits and promote in that manner to find the ideal buyer. It’s never a one size fits all situation.”

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Jamie says he loves the flexibility and daily variety his job affords him. “Every single day is different,” he observes. “I find I’m able to help people in ways I never imagined, and that’s a good feeling. The harder you work, the more clients you are able to affect. I’ve had some amazing experiences.”

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Jamie strongly believes in giving back to the community and donates his time and energy to three causes: the Langley Animal Protection Society, local food banks, and women’s shelters. “They’re all important to us, and each year, we’re the title sponsor for the Animal Protection Society’s annual fundraising event,” he says.

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When not working or donating his time, Jamie can most likely be found at the craft brewery he opened in December 2019, Camp Beer Co. He also loves to play hockey and golf.

As for the future of his business, Jamie wants to continue along his current path to success.

“I love serving the community which is at the heart of our business,” he notes. “So my plan is to positively impact as many people as I can.”

To learn more about Jamie Schreder, call 604.340.3946, email jamie@schreders.ca, or visit schreders.ca/the-team https://

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Creative Meditation

for the Real Estate Professional The real estate world can be an industry of intense emotional and psychological pressure. Deadlines, meetings, employee needs, client needs and a hundred other items on which one needs to focus on a daily basis can create an environment that is not only not conducive to mental well-being, but can be outright detrimental.

Learning to quiet the mind has been the focus of meditation for millennia. While those not familiar with the concept of meditation may instinctively think of yoga mats, incense, and chanting when the word “meditation” arises, there are in fact, many forms of meditation that can integrate quite Top Agent Magazine

easily into the daily hustle & bustle world of the busy real estate agent.

First, think about when you are alone each day. Here are some possible times to practice mediation during the work day: • When driving to the office in the morning • When driving to a showing or to meet a client • Before your open house begins • After the open house • Driving home in the evening 13

Repeating a mantra can be very calming, particularly when you are trying to rid yourself of negative, self-defeating thoughts.

These are just five examples of times when you can take advantage of meditation techniques to quiet your mind and, by extension, increase productivity. A calm mind is a more thoughtful, better tuned instrument.

Here are some examples of meditations you can try:

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For when you’re driving, download and listen to any number of audio Guided Meditations available on the internet. YouTube has a generous selection of these, many of which are geared towards success in business.

2 Repeating a mantra can be very calm-

ing, particularly when you are trying to rid yourself of negative, self-defeating thoughts. It doesn’t matter what words you choose, as long as you feel good about your choice. “I am a success” or “I will approach all of my clients with love today” are two examples. Whatever works for you and gets you into the desired mindset.

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3 Something as simple as listening to pleasant music in your car can be considered meditation, provided it brings you to a place of comfort as opposed to one of spiritual discordance.

4 The most important thing, however, is to take time to find gratitude in everything you do. Count your blessings, be grateful the exciting career in real estate you have built for yourself.

Once you’ve mastered some of these techniques at quieting your mind, you can attempt to find some that work even better for you. Walking, plain silence, or even exercise can have meditative qualities and benefits if practiced on a regular basis.

When you’re truly feeling calm, your clients can sense this. And with this comes the feeling that you can be relied upon to stay focused and calm in any unforeseen circumstances. And in the world of real estate, that’s a highly prized commodity.

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ALLY BALLAM & AMY LEONG Top Agent Magazine

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AMY LEONG & ALLY BALLAM

Amy Leong and Ally Ballam met while they were both attending real estate courses in Vancouver. “We instantly connected,” Amy explains. After earning their licenses, they remained in touch, even working together on a few deals. As soon as Amy left her first real estate job in search of new horizons, Ally came to her with a proposal. “Once I left my previous partnership, Ally was right there. She said ‘I’ve always wanted to work with you,’ and it was just perfect timing.”

bers,” Amy says. The pair both own and sell real estate in addition to their work with customers and they know that this is part of what makes them unique. They understand the market in a deeper, hands-on way, which enables them to help their buyers make smart decisions.

Now the two are an unstoppable force. “Our clients appreciate the knowledge that we have acquired,” Amy explains. “They know that we’re intelligent investors and will guide them in the right direction.” Amy and Ally recognize their unique ability to advise their clients about how to spend money on real estate in Vancouver, a place where many are intimidated by the high prices. “Ally is amazing. I call her my human calculator, she can instantly figure out num16

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Everyone in the office describes Amy and Ally as the ‘young energizer bunnies’ of the real-estate field. This description fits them well, and as they discuss their experiences with customers who are seeking a second opinion, it is clear that this energetic quality is one that buyers and sellers crave. “We’re the only people that will sit down and make you feel like you can own ten places.” Together they set out plans for their clients, helping them see they can reach their goals and providing them with the steps needed to do so. “Some agents would say that certain clients are better off renting, but we can find the potential for investments that others do not see,” they explain.

When Amy and Ally aren’t working, they’re staying involved in the community. “We do a golf tournament every year for charity, and during the COVID19 quarantine we sponsored doctors and nurses lunches. They got free meals on us during strenuous work days.” Amy and Ally also frequently give speeches, educating younger people on the importance of investing and managing their finances.

Looking ahead, Amy and Ally have their sights set on helping Canadians purchase properties abroad. They have honed in on the areas of Hawaii, Cabo and Arizona as places where local Vancouverites can buy a second home.

“Ally and I are always pushing ourselves to the next level. In our real estate business, we are agents, but we are also entrepreneurs and investors. Our biggest passion is finding out what our clients really, truly want, and getting them towards those goals.”

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For more about AMY LEONG AND ALLY BALLAM: amy.leong@engelvoelkers.com or allyballamre@gmail.com visit: https://amyandally.com Copyright Top Agent Magazine 17

Success– These 7 Habits Are the Real Secret to Success What is it that makes some people so successful and others not? Is there a secret recipe one can follow, as easy as baking a cake, which will give them the strength to achieve their ultimate goals and have it all?

The answer is that, in a manner, there is. The trick is in how you think about success and what it means for you. Many people define success as achieving their personal goals, but could this be leading them to look at the world a little too narrowly? The people that are truly successful in every aspect of 18

their lives don’t stop at simply achieving their personal goals. They succeed in many avenues of their life, including their job, relationships, health, and family just to name a few.

It turns out that ultra-successful people tend to have quite a number of things in common. One main skill many seem to possess is high emotional intelligence, or the ability to manage your emotions so that you can stay calm and focused even in high

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stress situations. Luckily, it seems not all of them are simply born with this ability, but have many strategies they use to help them achieve higher emotional intelligence. Here are seven strategies and habits that will help you achieve success in every area of your life.

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BE COMPOSED The first thing successful people always seem to have under control is their composure. Successful people stay calm and composed when the going gets tough and fingers start pointing. They don’t panic. The secret? They understand that in life things are always changing. It doesn’t matter if something is bad at the moment because that will change soon enough. In this topsy turvy life all you can really do is adapt in order to stay happy and remain in control of how you react.

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BE KNOWLEDGEABLE Have you ever noticed how successful people always seem to have such a wide range of knowledge and interests?

Successful people do know more because they are always working to grow and learn. They strive to constantly increase their self-awareness. If a spare moment exists, then they will fill it with some kind of self-education. They do this because they are passionate about learning new things and ways to improve their life.

Ignore the fear of being judged and ask questions, because that is the only way you can learn. Successful people don’t

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fear asking questions. They fear not asking those questions and growing stagnant.

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BE DELIBERATE It is important to think and reason before you come to a decision. Successful people don’t rush. They seek out advice from other, they think of all the aspects, and sleep on their thoughts before finally making their decision. Your gut instinct can be misleading, and lead you to make a rash decision that you will come to regret later.

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BE CERTAIN, AND SPEAK WITH CONVICTION Successful people speak with certainty.

Unless you communicate your ideas with conviction and certainty, then you will have a hard time getting people to listen to them.

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BE POSITIVE Successful people use positive body language when they are talking to other people. Their tone is enthusiastic, they maintain eye contact, leaning in towards the person speaking to show interest.

Successful people use it to draw those other people in. How you say something can be just as if not more important that what you say to people. Positive body language can completely alter how your speech is perceived by others, and helps to keep attention on you and what you are saying.

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BE MEMORABLE BY LEAVING A STRONG FIRST IMPRESSION You only have once to make a first impression, and they are incredibly important, as they are closely ties to positive body language. You have around 7 seconds to convince a person to like you after you initially meet them. That is how long it takes them to decide when they meet you. After that a person is simply spending the rest of the conversation justifying that initial reaction they had. You can make sure you make a good first impression by having strong posture, a firm handshake, a warm smile, and open shoulders.

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BE FEARLESS Successful people know that to give in to fear is a choice. They don’t let the fear take over, instead focusing on the rush of euphoria that comes with conquering fears.

All of this adds up to having a high emotional intelligence. What helps you to succeed is the ability to control those whirlwind emotions so you can stay calm and focused on actually succeeding. These habits can help you gain a higher emotional intelligence, but as you probably already know, anything involving dealing with your emotions in a healthy manner takes serious work. So, don’t give up if you fail the first time. You must always try and try again.

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GARTH DONHAUSER Top Agent Magazine

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GARTH DONHAUSER

“I always wanted to be a realtor,” Garth Donhauser says, and about 12 years ago, he finally found the perfect opportunity to take the leap. After moving and struggling to find work, he took part in a government program that helped realtors become licensed and get started. “I said, I’ll just take the plunge, and I did that,” Garth explains. He began working with a team, but after a couple of years, he realized that he would be more efficient alone.

Garth has now been working as a solo agent for 10 years. He typically serves the Okanagan Valley and surrounding regions, though he doesn’t mind going a bit farther out if he already has a strong connection with the client.

has experience in both fields that help him with his current job. Additionally, Garth says, ”I’m a real people-person.” He knows that people buy from realtors they can trust, and as he explains, “I really try to focus on what’s best for them.” Garth puts all his energy into building relationships and keeping these connections as long as he can.

Whether they are looking to buy or sell, clients know Garth will put them first and look out for

“I’m mostly referral-based,” Garth says, and he attributes his success at getting clients to come back to him to his unique background and ability to build relationships. Garth had worked in construction and sales before becoming a realtor, so he

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their needs. One client shared in a review, “Garth was amazing! We have found our perfect ‘starter home’ and we have him to thank! Garth is friendly, approachable, knowledgeable and incredibly patient! I don’t know how many places we visited before finding the One. Garth always exemplified a positive attitude, and worked hard to ensure we had our check-boxes met.” Garth maintains his friendships with clients long after the transaction is over by calling them, sending emails, and popping by in-person.

Garth’s high level of involvement in his community has also helped him maintain relationships with clients. He was the Chamber of Commerce Director for eight years, which allowed him to meet many different people. He also used to help organize and run the local car show, which about 16,000 people typically attended. Today, Garth is very involved with his church and always enjoys supporting local fundraisers and charity events. Specifically, he supports the Children’s Miracle Network and United Way through RE/MAX. In his free time, some of Garth’s favorite things to do include camping, watching movies, and relaxing with his family.

Because of his emphasis on forming connections and getting to know his clients, it is no surprise that Garth says his favorite part of his job in real estate is “the people.” He plans to continue growing his business in the future, and as he explains, “I’m not ready to retire… I like people too much and I like being busy. My mission is to educate my Sellers and Buyers on the process and make their dreams come true.”

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http://www.clickforhomes.ca

garthclickforhomes@gmail.com Copyright Top Agent Magazine 23

Welcome Home:

Working with Relocators in Transition People stage moves for all sorts of reasons.

From the joyous and pre-planned, to the unfortunate and unexpected, new chapters begin with the help of an agent. When you’re working with buyers from a different region, state, or country, the typical complications of a transaction can be compounded. So, what’s a savvy agent to do?

For starters, envision the big picture. Relocators have extra obstacles between them and 24

their dream home. They don’t necessarily know which neighborhoods are ideal for their lifestyle, what they should budget for utilities, what type of homeowner’s insurance is ideal, or how they can tour, let alone close, on a house from afar. All in all, it’s a tall order, but if you can manage a relocation transaction successfully, you could tap into a sizable pool of clientele. Think of it this way: if you’re the shining star of a relocator’s moving process, their word-of-mouth praise could be

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exponential. Likewise, a winning reputation within that client’s corporate sphere could lead to lucrative, stable referrals and partnerships for years to come. Here are a few key ways to help clients navigate the relocation process with minimal stress and maximum results.

Create a full-scale timeline for you and your client that makes expectations clear.

Moving is already one of life’s biggest stressors, but relocations have a dozen more moving parts that your average deal. Consider creating a master-plan of sorts to help you and your client visualize the steps required to achieve success in the midst of a relocation.

Even from afar, your client will be able to refer to the roadmap you’ve set. Likewise, this makes sure you and your client are on the same page regarding expectations, timelines, and checklists. Assemble an articulated, overarching gameplan also helps demystify the process and lower stress. Instead of clients wondering what’s next, what’s needed, who to call, and when to be ready—handy guidelines of your own devising will be at their fingertips.

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Attune your communication style so that nothing goes overlooked or miscommunicated.

Establish early on how your client prefers to communicate and which methods should be excluded. Also, make sure to outline what timeframes are ideal to communicate in, and how often they expect to hear from you with status updates or follow-ups. Some clients might prefer a more hands-off approach that lets you manage most details behind the scenes with updates only when progress is made. Most clients in the midst of a serious relocation, however, will prefer to be in touch more frequently. Customizing is key. If they prefer text messages and emails over calls, that’s a helpful detail to know from the outset. If they prefer face-to-face video chats or can only speak after business hours—those are also key parameters to work within. The less mystery and hassle, the better.

Be a local resource with vetted recommendations and vendors on-hand.

Relocating homeowners may not know the best neighborhoods and their amenities, or where the best school districts are, which areas are high-traffic, or where their dollar might stretch a little further. Identifying your clients’ goals can help narrow this field, but you’ll also want to be careful not to overwhelm them with information. After all, they’re taking on a huge life transition and making a move as an outsider. You’ll want to serve as a onestop-shop who can remove some steps and stress from their organizational obligations.

Have a contractor who can get a head-start on home projects while clients make the move?

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Excellent. Or, perhaps you can provide an out-of-state agent referral so that clients can sell their existing property in a timeline that works in conjunction with their new purchase. Make yourself a community expert and a connector, and you’ve won a client— and their referrals—for much longer than a single transaction.

Think outside the box when weighing variables.

Relocations aren’t your typical transaction.

You’ll need to do a bit more planning to avoid pitfalls along the way. For instance, have you considered how you’ll tour homes with clients if they live hundreds of miles away?

Are there time zone differences to factor in?

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If clients are relocating from another country, are there any special visa or naturalization considerations? How will their belongings travel? Are there pets to relocate? There are plenty of questions to ask and plan for, but the key is to be communicative and thorough up front. The more information and planning time you have, the smoother the transition will go.

There are certified real estate agent designations you can pursue that set you apart for your experience when it comes to relocations, but in lieu of those—arm yourself with the planning details and methods that will make your client a raving fan. In the process, you’ll up your game, create a happy client, and hopefully field similar business for years to come.

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SANDRA PIKE

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SANDRA PIKE

Sandra Pike began her real estate career 10 years ago, and in that time she has established herself as one of the top agents in her area. Since 2014, Sandra has been at the head of her own team, The Pike Group, and she is known for her forward-thinking philosophy, competitive drive, and dedication to client satisfaction.

Sandra and The Pike Group serve Halifax and the surrounding community. A significant portion of her business comes from repeat and referral clients, a testament to the loyalty and trust she inspires. Sandra points to her team’s fine-tuned effectiveness as one reason people keep coming back. “We are very process-oriented,” she says. “We have systems for everything we do, and we’re extremely organized. We create a complete seller experience, and we have systems in place to make that process so much easier.”

Google Ads from our website,” Sandra explains, “and our website also includes a ‘Coming Soon’ page with a countdown to the listing date. Once we have our photography and drone footage, we also use AI to promote the listing to the public on social media.”

Sandra’s use of technology is part of her passion for always finding the next big thing in real estate that will help her achieve results for her clients. “We’ve been the trendsetters for a lot of

That experience begins with an innovative pre-marketing push that begins before a listing even appears on the MLS. “We run 28

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the things we do, particularly in our market,” she explains. “For example, in 2017 we were the first REALTORS® to have Facebook Messenger integrated on our website. We’re always on the cutting edge with technology, and I’m always asking, what is the next thing? The way I did real estate 10 years ago is not the way I do real estate now.”

Amid the recent coronavirus pandemic, Sandra says of herself and her team, “The only change we had to make was wearing a mask. We were already digital, so many of the things other real estate teams had to start doing, from video walkthroughs and Matterport to digital marketing, we were already doing. We’re very forward-thinking. I’m competitive that way: I always want to keep current.”

The results are impressive: this year alone, Sandra and her team have already worked with 123 sellers and 64 buyers. Their houses sell at 99.9% of asking price, with an average listing price around $475,000.

Involvement in her community is important to Sandra, and she likes to work behind the scenes to help local families in need. When she is not working or giving back, Sandra enjoys exercising at the gym, cooking, and getting out in nature, including hiking and biking.

In the future, Sandra plans to share her knowledge and experience through coaching. “Everything I’ve learned over the years, I share with other agents,” she says.

“It really takes a lot of hard work and tenacity to get where you want to be. If you can be tenacious and consistent, you can do anything you want in real estate. I’ve been in the business 10 years, and I treat it like it was one year. I still hustle every day.”

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To find out more about Sandra Pike, call 902-478-8711, visit thepikegroup.ca or email sandra@sandrapike.ca www.

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Business Growth Hack: Absorb Your Clients’ Stress!

Your business coach or a CRM software sales rep has probably described a number of products or services to help you grow your business. But sometimes the easiest way to increase the deals you’re closing is to simply be present for your clients. In doing so, you’ll find have the power to decrease the stress they feel. And when you decrease their stress, you increase your value to them, leading to new referrals and organic growth.

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You may be thinking, “I have enough stress; how can I find the emotional bandwidth for other people’s stress?” But consider this: As their day-to-day point of contact in this life decision, you are already a strong presence in your client’s lives. Why not allow yourself to be the only seemingly calm part of this process? By asking them what’s on their mind, by truly listening, by showing that you truly understand and even by rolling up

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your sleeves to relieve some of their grunt work, you’ll prove yourself invaluable.

Think of yourself as the equivalent of an anti-anxiety pill to your clients. All you have to do is form a few easy habits.

Laura and Raj, their agent and their loan officer soon came to learn that Laura’s 80-year-old mother may eventually move in with the family. This news not only helped the agent best meet Laura’s and Raj’s needs for a new home; it gave both the agent and the loan officer opportunities to go above and beyond for their clients. Their REALTOR® connected Laura with a senior services nonprofit near Laura’s mom’s current home that may be able to assist the family.

And their loan officer outlined various, detailed options to Laura and Raj make smart, long-term financial decisions.

Meanwhile, the agent and loan officer earned the trust of Laura and Raj, who felt less worried about the future.

Listen – really listen – with patience Behind every home purchase or sale is a person or a family with a uniquely complex set of needs, motivations, objectives and priorities. Asking the right questions and truly listening to the answers are the easiest ways to learn how to make clients’ lives easier. In doing so, you not only show that you’re interested in them as people, but you help yourself discover ways to surprise your clients with service.

Take “Laura and Raj,” for instance – a couple in their 30s who wanted a larger home because their family of five outgrew their first home. By patiently getting to know Top Agent Magazine

Empathize Don’t be afraid to describe your own personal experiences as a homebuyer or seller, explaining how you felt at the time; let your client know you “get” it. The agent who is willing to open up and let buyers and

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sellers know that they personally understand their needs and concerns will connect with clients quickly, break down barriers and help the process move smoothly.

Chayan Alavi, Broker/Owner of Alavi Agency in Long Beach, California, challenges himself and his team to ensure that every action of every day serves others. “If we can put ourselves in other people’s shoes with empathy, then we become stellar professionals and great human beings, too,” he says. “I like knowing that we remove the sales pitch from real estate and make it all about the customer.” Chayan and his team focus on customer advocacy and building trust. But they don’t take trust for granted.

Instead, they know trust must be earned and nurtured over time.

Roll up your sleeves “You can’t be afraid to do anything!” says Matthew Todd of d’aprile properties in the Chicago area. “People know there’s nothing I won’t do to get the job done.” He has 32

mowed clients’ lawns, walked dogs and personally cleaned someone’s 8,000-squarefoot, $2 million home for a showing one day after his seller left the house. Two days before another closing, Matthew’s client was unable to move large amounts of unneeded furniture out of the house he sold. No problem! Matthew joined or created five online garage sales; sold or gave away most of the client’s belongings and had the remainder hauled away before cleaning in time for the closing. “The first time I sit with a seller on listing presentation or the first day I take someone on a buyer’s tour, they know I’m ‘all-in.’”

Meanwhile, in the Cincinnati area, Aaron Denton of Summit Funding considers himself and his team members to be concierges for their borrowers. “We’re like personal assistants,” says Aaron. “People are happier when you remove the stress.” Included in their standard services are researching moving quotes; arranging and organizing movein day; scheduling utility transfers; assisting with children’s school registration paperwork; and even connecting buyers with local resources like daycares.

If “rolling up your sleeves” isn’t your strongest skill, then an easy alternative is to get to know professionals in your area who can do these tasks for you. In the end, remember that by listening with patience, empathizing, and being willing to go the extra mile, you have the power to remove the stress your clients would experience without your help.

When clients feel cared for, they remember the agents and partners who helped them.

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ASHRAF SIDDIQUE

After working in the advertisement industry for many years, Ashraf Siddique decided to channel his passion, energy and efforts into his own business. He chose to join the world of real estate where he felt he could make real change, and provide clients with meaningful solutions while helping them attain the dream of home ownership. He obtained his license in 2017 and currently serves clients throughout the Toronto region.

In order to give clients the highest level of customer service Ashraf spends a lot of his time 34

listening to their needs, and figuring out their exact goals, and what they want to achieve by the end of the transaction. This approach allows him to better understand them and form long-lasting bonds. “Having a deep understanding of your clients and their needs is crucial in the real estate business, because you’re dealing with one of the biggest milestones of people’s lives. It’s a sensitive time for my clients so I always approach it with a lot of patience and with open ears. I do my best to get to the real answer behind why something is important to a client, and once I get to the Copyright Top Agent Magazine Magazine

bottom of it, I can work to find the best solution for them,” he says.

The majority of Ashraf’s clients come from referrals, which he attributes to the fact that he places a lot of emphasis on forming long-term relationships instead of making quick deals. “I work hard to earn the trust of my clients, and I look at my role as providing them all the necessary information so that they can make the best decision for their individual situation.

We often become close friends, so they’re comfortable and happy to refer me to their own family and friends,” he says. And in order to nurture those bonds, he maintains communication with his clients on a regular basis long after the transaction is over.

There are many aspects of real estate that Ashraf enjoys, but nothing is quite as exciting and rewarding as helping clients reach their goal of homeownership. “I’m not focused on the financial gain. What I really love about what I do for a living is the feeling I get when I find a solution to my client’s needs. No matter how difficult a transaction might be it’s my job to find the right solution for them. That’s what is most fulfilling to me about this business,” he says.

When he’s not working Ashraf enjoys spending his free time with his wife and son.

Together they like being outdoors and making fun memories. Moving forward Ashraf is dedicated to starting his own team and further expanding his business. “I’m not trying to have the biggest team, but I am trying to have the best team. I want all our clients to receive the best care, and my agents to provide them with the best solutions.”

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To learn more about Ashraf Siddique email ashrafrealty@gmail.com, call 647-685-7005 or visit buyselltorontohome.com

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5 Steps to Achieve Long Term Success as a Real Estate Agent Real Estate can have a reputation as an industry with a high turnover as far as agents go. Being a ‘people person’ with an entrepreneurial spirit is a great start, but what some fail to realize when starting out is that this is a business.

So if you’re in it for the long haul, you need to treat it that way. Here are some key steps you need to take to have your own successful real estate business.

1

FIND A MENTOR

Once you get your license and hang your sign at a Brokerage, you’ll find that you’re pretty much on your own. That’s why it’s a good idea for new agents to find a large Brokerage that offers in-house training and mentorship or a boutique brokerage that has more seasoned agents who are eager to take a new agent under their wing. Being able to shadow a more experienced agent is invaluable and allows you to mirror what you’ve seen and run through the numerous scenarios that will arise when you are representing a client.

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CONTINUOUS TRAINING

This is a business that is constantly changing, so it’s smart to always stay ahead of the curve when it comes to new technological innovations and systems. There are even numerous online resources, where you can keep up on your trade, such as blogs by top producing agents that are a treasure trove of information. A confident agent with an in-depth knowledge of the business is one that easily earns the trust of their client, leading to repeat and referral business, which will be the bread and butter of your business.

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3

BUILD A STRONG ONLINE PRESENCE

Yes, referrals are the basis of your business, but building a strong online presence and marketing yourself to new clients is also important, especially before you’ve built up a strong referral base. Facebook, Snapchat, Instagram, and other social media tools are great way to get leads both for your listings and for yourself. It’s even a good idea to buy several domain names when you start, so that when you’re ready to build a website, you can ensure you have the names you want. Obviously the internet is also a great resource to find leads. Before you find a niche for yourself, it’s important to take advantage of every avenue there is. A lot of successful agents started off doing things no one else wanted to take on like foreclosures, expired listings or lower priced homes. But as you’ll find out, helping those who need it most is a great way to build a loyal client base, that will not only come back to you when they are ready to sell or buy again, but will be your biggest cheerleaders when it comes to referring you to friends and family.

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BUILD A SOLID FOUNDATION

5

SET GOALS

One thing you’ll find in this business is that doing a lot of work up top, will lead to a more successful outcome down the road. That goes for marketing plans for your listings, as well as your business as a whole. It might not be the fun part, but it will allow you to one day focus on what you do best, dealing with your clients. Set up your CRM and the other systems you want to use from the get go. Getting these things established before you’re hopefully a busy agent is the best time to really learn them and decide what’s best for you.

Once you build a strong foundation and are establishing your client base, it’s important to continually set goals that help you implement your business strategy.

You can even invest in a real estate coach if you need someone to hold you accountable. It’s also important to constantly reevaluate what you’re doing. Set up a monthly audit, where you go over what is and what isn’t working. As we mentioned above, this is a fluid business and things are constantly changing, the same can be said of your business. What worked a year ago, might be losing you money as your business grows.

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CHRISTIAN DIDUR

Like many people in real estate, Christian Didur came to the industry after doing something else first. In Christian’s case, that something else was being a chef, a job that was physically demanding and did not pay particularly well. Moreover, as a people person, Christian couldn’t help thinking there must be something out there that suited his personality better. One day, while chatting with a friend and fellow chef, Christian told him, “I don’t think I want to be in a kitchen for the rest of my life.” The friend suggested Christian look into real estate and, luckily, Christian didn’t have to look far—his father, Al, had been in the business since 1993. Upon hearing Christian was interested, Al said, “I would definitely like to help you and take you on.”

to be on his own, and then he says, “I jumped onto a team with by dad, and took over all the branding and marketing. It blossomed from there, and my dad and I have been working together for the last twelve years.” The Executives, Didur & Associates team operates out of the Realty Executives office in Saskatoon. Now an Associate Broker, Christian says he closes 20-30 transactions a year, equally split 50/50 residential/commercial.

Christian earned his license in April 2007, spent his first year learning the business and preparing 38

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Both father and son bring something special to the team. Back in 2007, marketing was still primarily done in paper publications.

Now, although they still advertise a bit in real estate magazines, Christian has developed and expanded their online platform and social media presence on Facebook, Instagram, LinkedIn and Twitter, enabling them to push listings and get information out to as many people as possible. His dad, Al, brings wisdom honed from twentyseven years in the industry. For example, on the importance of building lasting relationships, Al says, “build a clientele that’s going to tell your name to everybody they know; it may take some time, but you’ll build a foundation for your career.” Christian has clearly taken this advice to heart—the team’s repeat customer and referral rate is 90%.

Christian says another thing Al stresses is the role of the Realtor® in the process.

Christian notes, “my dad has probably said a million times, ‘It’s not my money and I don’t have to live in the house.›” Christian says, “Our job is not to make the decision for them. Our job is to educate them and provide them with all of the information they need to make a qualified decision.”

Another lesson from Al—though they deal in brick and mortar, real estate is ultimately a people business. Christian explains, “It’s people that refer you. It’s people that put pen to paper to buy houses, so we can make a living.” He adds, “And it’s about relationships with our clients and making sure they trust us.” Whether it’s ten years down the road or twenty, Christian says he wants to be the first person clients think of when it comes to real estate, adding, “If you take care of people, they will take care of you.”

Outside of work, Christian enjoys spending time with his family and being an involved dad to his own young kids.

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For more information, please visit theexecutives.ca; email christian@theexecutives.ca; or call 306-880-2082 www.

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1 Billion-Plus Reasons Why You Should Be Active on Facebook

By Bubba Mills

The number is staggering and potentially career ending for REALTORS® who ignore it: 1,440,000,000. That’s the total number of monthly active users on the social medium Facebook.

That number alone is reason enough to use it regularly in your real estate business. But Facebook can also help turn you into the expert in your community. Just by sharing knowledge and relevant events about the community you can become the go-to source for all things local – a perfect way to capture the attention of prospective buyers.

Plus, Facebook advertising also gives you tons of targeting layers like age, location, recent life events and interests. Plus, it constantly adds new targeting filters and functions that help you reach even more niche prospects who closely meet your customer criteria. Talk about pinpointing a target audience.

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Another Facebook real estate ad tool is Website Custom Audiences that lets you create Facebook ads that target users who have visited your website.

And several apps specifically for Facebook have emerged. Consider these: • Heyo.com: Helps you host contests, showcase promotions and high-

light special offers.

• Woobox.com: Let’s you easily create quizzes and other fun tools for engaging content.

• Pagemodo.com: Helps you make your Facebook business page both sleek and stylish and tabs allow for easy lead capture.

But the latest offering is just as cool. It’s called Facebook Live and it lets you stream live video on the internet. I recently wrote about Periscope, another live video streaming app, but when you use Facebook Live you’re automatically featured at the top of Facebook users’ news feed. What’s more, statistics show that live video is viewed more than recorded video.

How can REALTORS® use Facebook Live?

Open Houses: Broadcast a walk-through of a new listing

and highlight all the great features.

Webinars: Host live webinars targeted to buyers and sellers. They can sub-

mit questions just like a real-life seminar.

Real Estate Talk Show: Offer the latest news in the industry plus share lo-

cal events and your newest listings. In short, become the Lester Holt or Diane Sawyer of real estate in your town with your own “TV” show!

Facebook offers these tips for using Facebook Live: Promote: Tease upcoming Facebook Live broadcasts for more viewers.

Plan better: Take time to plan what you want to do in the video, whether

it’s a few key talking points or to have a few questions ready ahead of time in a Q&A, in case incoming comments slow down.

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Invest in some equipment: A shaky live stream turns off viewers so con-

sider a tripod or other stabilizing tools, especially if you’re taking viewers on a tour of an open house. And check the shot before going live.

Get the lighting right: If you’re indoors be sure you have plenty of good

lighting and avoid a lot of light directly behind you because it’ll wash you out.

Sound good: A common mistake for beginners is overlooking sound.

Consider an external microphone to make sure your viewers can actually hear you.

And if the live option makes you a little nervous, you can also stream pre-recorded videos. Hey, that has worked like a charm for TV for decades. Some businesses promote their web series to “air” on Facebook Live at a certain time like TV shows. After they are streamed, Facebook Live videos function as normal Facebook videos. Some business owners believe videos may perform better if they begin as live ones.

NowThis, a news company that publishes entirely on social platforms, experimented by streaming a 38-minute compilation of its favorite viral videos via Facebook Live. The stream received over 20,000 views and over 500 comments, according to Facebook’s counters.

Yes, all the new-fangled internet tools, apps and options for REALTORS® can be a bit overwhelming. Just take it one step at a time and you’ll slowly be right there in the business-winning mix. E-mail me today at Article@CorcoranCoaching.com and I’ll send you more free information about how technology can help your real estate business.

Copyright©, Bubba Mills. All rights reserved.

Bubba Mills is the CEO of Corcoran Consulting and Coaching Inc. (www.corcorancoaching.com/programs, 800-957-8353), an international Real Estate, Mortgage, and Small Business coaching company committed to helping clients balance success in business, while building value in life. Bubba Mills is a nationally recognized inspirational and education speaker, coach and mentor to the top real estate agents and mortgage companies. To find out more about Corcoran Consulting & Coaching, call 1-800-957-8353 or visit us at www.CorcoranCoaching.com.

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MICHELLE BRANCO Michelle Branco began her real estate career almost 9 years ago. She was a stay-at-home mom helping her husband, homebuilder Walter Branco of Noah Homes, with his business. “I just fell in love with the business,” Michelle recalls.

Now, Michelle says, “I have people on their second and third homes with me, and I have clients who refer me to their kids or family friends.” Over the years, Michelle has built a solid reputation for herself as a hard-working, compassionate Realtor® with a personal touch.

With Royal LePage Binder Real Estate, Michelle serves Kingsville and Windsor Essex County. With her repeat and referral business growing steadily, it’s easy to see why people keep coming back to work with Michelle. “I connect more on a personal level, not just on a business level,” she explains. “I take the extra time with my clients, and afterwards I still stay in contact with them and build those relationships.”

When it comes to marketing, Michelle takes a comprehensive approach that involves using a variety of platforms to get maximum exposure for her listings. She uses both Realtor.ca and her own website, MichelleBranco.com, to promote her listings. That’s in addition to her most powerful source of advertising, word of mouth and referrals.

working, Michelle loves spending time with her family and being involved with them, taking her kids to every sporting event, practice, and game.

In the future, Michelle plans to ramp up business more now that her kids are getting older. “We’re a family-run business, with homebuilding and infrastructure side as well as real estate,” Michelle says. “My husband has been a homebuilder 18 years this year, and I would love for my boys to eventually be involved with the company.”

Above all, Michelle wants to continue serving her clients and her community. “We’re very humble, very community-based, and we love what we do,” she says. “We like to be involved with the whole process, from selling your house to building your house to seeing you in the community. We get a lot of people relocating from out of town, many of them coming from Toronto or the surrounding area, who are looking for that small-town feel. It’s nice to give them that whole experience.”

The results are impressive, but for Michelle it’s not about the numbers so much as it is about the people.

“I love the satisfaction of helping people find their homes,” she says. “It makes me feel great and so proud to say that I helped with that process.”

Michelle likes to help out in the community, and she sponsors her sons’ baseball and hockey teams. “We’re very community-based,” she explains. When she’s not Top Agent Magazine

To find out more about Michelle Branco, please call 519-796-4398, email homes@michellebranco.com, or visit michellebranco.com www.

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DORIS LAPICO Doris Lapico strongly believes in helping people and giving back to her community.

She began her professional career in the design world in Europe. “When I returned to Canada, I got involved with the construction business and decided to pursue my license,” she recalls. “I knew this was the best way I could do more of what I love as well as assist people in realizing their dreams.”

Doris runs a small team with Century 21 Showtime Realty in LaSalle, serving Southern Ontario. With a high annual sales volume, Doris reports that her business is often repeat and referral clientele. “What sets me apart from other agents is the fact that I am extremely visible in the community and wear a few hats,” she explains. “In addition to real estate, I co-founded a non-profit organization, Transition to Betterness, and I am involved with Erie Shores Healthcare, working to improve health and well-being by leading the development of a sustainable integrated rural health system. I run a creative design company and have been fortunate to have had my work featured on HGTV, in House and Home magazine, and in various other publications. I work to create my business through my vision. I show my clients the potential of a property whether I’m listing or selling.”

To market her listings, Doris takes advantage of her huge social media following. “This is the best way to get the word out,” she asserts. Doris says that the onset of the pandemic has caused her to redirect her advertising strategy, and she believes the new approach

has made showing properties easier and more efficient. “My assistant, Michael Murray, and I put together digital campaigns that attract a lot of attention,” she exclaims. “We are doing high-end virtual videos and walkthroughs, and people are really responding to this. When clients contact me, they are often already pretty well informed.”

What Doris loves most about her job is working with and helping people.

“You have to remember that this is probably the biggest transaction most people will ever make in their lives,” she says. “Getting to know someone, going through the transaction process, and reaching the finish line when they attain their real estate goals is the most rewarding aspect of what I do. But that isn’t the end, as most of my clients become my friends.”

When not working or giving of her time, Doris loves to travel to interesting places and draw inspiration from the culture and architecture. “I make a point of visiting South Beach when I can,” she says. “It’s so exciting and the atmosphere inspires my sense of décor and design” She also love fashion and considers herself a “foodie.”

As for the future, Doris hopes to eventually build a boutique-style business, incorporating her design work. “I don’t need a huge team or brand,” she notes.

“I want to keep on doing what I do while giving back to the community, volunteering, mentoring young leaders, and helping people realize their dream home.”

To learn more about Doris Lapico, call (519) 970-0221, email dorislapico@gmail.com, or visit c21showtime.ca www.

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Turning Your Profession into a Passion The old adage goes that if you do what you love, you’ll never work a day in your life.

On the other hand, it’s easy to get bogged down in the day-to-day worries and responsibilities of your career, even if you generally enjoy what you do. While there’s no guaranteeing that every day on the job will be a picnic, there are a few steps you can take to vastly improve your morale and transform your profession into a passion.

After all, cultivating a passion for what you do will not only add to your quality Top Agent Magazine

of life, but will likely make you more successful in the long run.

BUILD YOUR BASE OF KNOWLEDGE Knowledge builds confidence, and confidence breeds success. A sure way to light a fire in your heart for your daily work is to challenge yourself to learn more and expand your understanding of your field. By doing so, you equip yourself for success, create challenges, and find the most inter-

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esting features of your work—especially those that most appeal to your interests and talents. Try reading the top five books on the topic of your industry, or subscribe to a podcast where thriving professionals offer their two cents. Either way, learning more about your industry is bound to reveal a source of inspiration worth pursuing.

THINK ABOUT THE BIG PICTURE

and excelling in your field, you may find that others’ approaches inspire your own.

Likewise, what you learn from other successful, passionate people in your field can help you shape your own office and work life, in turn creating more opportunities for you to fall in love with what you do, all over again.

TAKE RISKS

CONNECT WITH LIKE-MINDED PROFESSIONALS

One of the biggest hindrances of professional passion is falling into a rut. Routines are familiar and everyday responsibilities vie for our energy. But the next time you tackle a task the way that you always have, take a moment and try to refresh your perspective—is there a more clever or efficient way you could approach this project?

Even better: why not take the plunge and do the things you’ve always been meaning to—throw that client appreciation event you’ve put off planning, take the continuing education course you keep forgetting to register for, even try a creative activity that pushes you out of your comfort zone.

There’s no better way to inject some passion into your life than by going outside your bubble and taking a risk.

Have you ever chatted with someone who was overflowing with energy for what they do? That sort of passion tends to be infectious—often causing us to beg our own questions about professional engagement.

By participating in local organizations or networking with those who are active

Passion comes from all directions—from your own interior journey and from the world around you. To transform your profession into a passion worth having, invest in yourself and venture into the vast world around you. You’ll surely reap the rewards.

Sometimes reinvigorating your passion for your work is about looking outward, rather than inward. Gain some perspective and consider who your work helps in the long run. As a real estate professional—whether you work as an agent, broker, in mortgages, home inspections, or otherwise—your work positively impacts someone else’s home-sweet-home. You make a difference. While it may seem like just another day at the office, taking a moment to visualize exactly who you are helping in the world at large is a great way to add some motivational fire to your daily tasks.

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Top Agent Magazine

AMANDA WADE Amanda Wade began her real estate career 13 years ago, coming from a background in sales. “I had always been interested in real estate, architecture, and meeting new people,” Amanda says. “I just thought, now’s the time, and I decided to give it a try.” Amanda has been with Exit Realty Advantage for all of her 13 years in the business and, she says, “It’s been a great ride.”

The results speak for themselves: last year Amanda did an impressive number of transactions, and she is a member of the Sapphire Circle for sales throughout her career.

Amanda serves Fredericton and the surrounding area. The majority of her business comes from repeat and referral clients, an impressive feat that speaks to the level of trust she inspires. “I’m very down to earth, open and honest,” Amanda says.

“I’m not just in it for the sale. I’ll send people away from a house if I don’t think it’s right for them. I cater towards what my clients really want and need, and I try not to let them get stars in their eyes too much if it’s not the right property for them.” Her clients value her willingness to give them the facts and help them make an informed decision about such a major purchase.

The personal connections Amanda forms with her clients set her apart from the crowd. “I’m very social, and I love to take clients out to lunch and see them socially,” she says. “I want to get to know them on a more personal level, because it’s not just all business to me. Most of my clients become friends, and I like staying in touch with people and building that relationship.”

When it comes to marketing listings, Amanda takes advantage of all the tools available to get a home in front of potential buyers. She uses her website to promote listings, as well as sites like Realtor.ca and social media including Facebook and Instagram. In addition, she draws on the network of connections within her own company to find buyers. “We have a Monday morning meeting every week,” Amanda says, “where we discuss new listings we have coming up.

Right now our market is very strong, so if anyone has a buyer for a property, usually they can get in and have a look at it right away.”

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Amanda participates in a number of professional and community organizations. She serves on the steering committee for Exit Realty Advantage, and is a member of the Fredericton Real Estate Board. Amanda volunteers making lunches at Kim’s Kitchen for the Feed The Lions program, which helps address the issue of student hunger. They make lunches for students in need at 18 Fredericton area schools.

When she is not working, Amanda loves to get out in the woods, whether on the four-wheeler or for a hike up the extinct volcano beside her house—anything outdoors.

In the future, Amanda plans to continue growing her business and bring on additional like-minded team members who will provide the same great service to clients. “I love real estate because every day is different,” Amanda says. “I’m not stuck in an office, I’m out and about meeting people. I love seeing new properties and meeting new people, and helping them get to where they want to be.”

To find out more about Amanda Wade, call 506-471-7510, visit amandawade.ca or email sold@amandawade.ca

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