CANADA 10-11-21

CANADA EDITION

Small Yard?

INCORPORATE CURRENT EVENTS

Big Statement: How to Make The Most Out of Micro Outdoor Spaces

to Your Email Blasts and Stay Relevant

If it’s Good for the Soul,

IT’S GOOD FOR THE BUSINESS

FEATURED AGENTS

LAYNE BRITTON BRENNA BURNS KATIA SAMSON MARTIN SIMARD SEAN & KIM WHITTALL

HOW TO SPEED UP FIRST-TIME HOMEBUYER TRANSACTIONS

COVER STORY

LILIT HAKOBYAN

CANADA EDITION

LAYNE BRITTON

BRENNA BURNS

An unstoppable to understand their need Stretching along British Columbia’s force in the northern Another reason for Layne’s success 7 Columbia 15 southwestern coast, British Vancouver Island is the high-level of 16 service he real estate market, then develops a plan to ge is one of Canada’s Brenna best-kept secrets, Burns has made great strides and his team offer to their clients,those goals. Her sellers with a Mediterranean-mild climate which takes all of the stress out of since her start in 2015. Although she the process. Buyers can count ontional advertising, with and a terrain so wonderfully varied it kicked blush off her going out to all the majo would make a cartographer to real estate career in someone who will take the time to what was the beginning of the worst get to know them and understandplatforms. With a sizable draw it. Bounded landward by blue straits, the island rises to glaciered economic downturn her community their needs very well, and who willsocial media, those who li mountains that run had the length of its it didn’t stop her from negotiate the best price and terms ever seen, can rest assured that their center like a spine, falling again to a when they are ready to purchase. accomplishing all of her goals and viewed by as many peopl seaside notched with beautiful fjords For sellers, Layne utilizes both more.

In her first year as an agent, she and coves. Ten thousand lakes and print and digital marketing to draw LILIT HAKOBYAN BRENNA BURNS hundreds of rivers create opporexposure for their properwas many ranked in theLAYNE top tenBRITTON for produc- maximum Brenna’s career is interc tunities for spectacular tion,rural andliving, has consistently been in the ties. He employs a media companyher community, as she to help others a passion visits.

Punctual and respectful, Martin is also try to make th team of Sean It’s and Kim heart. entering the With real a desire quality photos. focus mainly with the capital city Husband ofand Victoria set onwifehigh to“We help him put together a package top threeand every year since. her back.We She is the second 20 23 the island’s southern tiphas likebecome a– gem. of pictures, floor plans,27 and videos for real estate, Martin Simard hardworking, organized, proactive andfun as possible for th Whittall of RE/MAX Masters in West ence as a natural choice. If that sounds like the on the Internet, as that is where everyunparalleled customer service, determifor the local Chamber kind ofregion place that are uploaded to allaofsincere the social a top agent in the Outaouais Valley people-oriented.

It was pleasure Vancouver, British Columbia – are a hardnation, and experience thatspending has helpedtime and volunteers for vario you’ve been Realtor media channels, where they reach n business,” Katia one these days,” she of Quebec.

He got hisdreaming start 24 of, years ago to deal with Martin.

He perfectly deserves working, dynamic duo is who consistently Exceptional, thorough mark Layne Britton can show it to you.

But be careful.

If the most buyers.

“We have a lot of fun with the her flourish.

She was first introduced to throughout the role year.inEve when he joined Royal Lepage, where he and the success he100 receives.” working at a young explains.

Closing well over transacplace the needs goals of their many played a large Se you go to look, makereal sureestate you’re ready toyears move. The videosshe too,”purchased Layne says.her “A lot Christmas of our personality at 19 old, when her office participates instory a remains today.

Leading a team of five grateful clients front and center during ever-growing success Island—and Layne—will have you at hello. goes intoit’s them,clear which helps us connect with potenure at the family tions each year, on the theSalvation first After moving away, she decided rentKatia outisn’tiswith Army. When she are has brokers and two administration assisWhento Martin working, he’sphotography staying everyhome. transaction.

Honest, direct, and and video tial buyers.” ns, and workingtants, in he “When right track.

During her down time Katia the house, and upon returning, she purchased another can be found hanging out with her fam consistently delivers superior active by playing hockey and spending I got into deeply this industry I wanted toabout be a the real estate knowledgeable sively, ensuring each prop time with family.

Lately, been focusservice todifferent all clients. has resulted in home.

“At point, Iworking, realized that there were a lot ing thehe’s outdoors. kind This of Realtor,” Layne explains.

“I didn’t Much of are the Britton Real Estate Group’s business interested in sales isn’t she stays busy with sports industry andthat their local market, there shown in its best light. Add justof want sell homes.

I wanted to show people is organic, due to the simple fact that they belong to the majority his to business deriving from ing on future plans, like growing his team. of opportunities in real estate, and I knew I wanted to few better suited to providing their customimum exposure to buyer ng with people.” and activities, Mountain biking, surfing, everything this with island has to involved.” offer, build rela- so many different up andand down the islands.

“I wantgroups to expand be able tothrough provide repeats and referrals, evenand advocacy, beMartin more It’s clear Brenna hasdeft found her true ers with excellent whether they utilization of t KATIA SAMSON MARTIN SIMARD SEAN & KIM WHITTALL tionships with them so that wouldAs feel liketop they more They are veryyoga active inand the community, participating ciding what toassisting do multiple traveling, tennis, meditation generations in athey family. the services to our clients.

Giving them the best social estate and is showing no signs of slow are buying or selling a home. multiple media pla on me even after the transaction was over. in Pay It Forward programs with local businesses, broker at could RoyalrelyLepage Outaouais Valley, the ninth experience is our top priority.” amily encouraged and skiing are some of her favorite hobother successful methods.

C After having her children, Brenna decided to earn her hopes to continue growing and assistin Many, many of my clients have become friends.” sponsoring youth sports teams, donating to food highest producing broker Prior in Royal Lepage Quebec, to beginning their joint real estate careers in 2015, excellent negotiation skills, the ultimate banks, and doing grocery and school supplies giveestate licensebies. and hitKatia the ground running.

She has their buying and selling dreams. “r estate courses and andranking in the top 1%real donates regularly towith causes for all of Canada, Martin Closing well over 150 transactions each year, it’s clear CONTENTS That might explainSean why an enviable 75 percent of aways at different points throughout the year. and Kim spent twenty years working in corporate always a fast sale for dollar, not estate to m established herself as asupport leading agent, with expertise including people achieve theirtop goals.

Real I felt like it wastruly an goesLayne’s that animal he will achieve welfare, everything heclients sets his mind to and above and beyond. business comes from“We repeat clientsfor and America. hunted multi-unit accounts and used who continue to return and refer. in all areas of real estate including residential, com- that I’ve always been very confident at the top now, tobut would like to take it referrals after only 6keen yearsnegotiating in the business.

He created Asand for“We’re the future, Layne wants continue building decided to go for the the HSC. carebe skills toSPCA movemore. their business over to “Taking the 4)“The HOW TO SPEED UPGroup FIRST-TIME 21) 3 expanding WAYS TOingreat MAKE mercial and large agricultural holdings.

Passionate aarea part of my clients’ journey Brittonpeople Real Estate to help him with the one hisstep team, and both terms to of theYOUR higher.” mainthereason keep coming back to us is company we worked for.

Coming from corporate America, When they’re not working, Sean and Kim d she hit the ground running and of myself and my interests is a big priority, because about andof creating positive change,his volume.

Currently, he is among the topothers 10 percent he serves and the specialties agents offer.

AboveYOU HOMEBUYER TRANSACTIONS WORKSPACE WORK FOR because we always work with ourhelping clients’ best interwe had extensive training in sales, marketing and negomore than spending all Realtors in Victoria, much of that business all, he looks to years of helpingso clients she loves people through their real estate since. Today sheestsleads a team that it with allows me to be healthy andforward well-balanced I find quality time with thei in mind,” he explains.

“We want toguiding give them the tiating,” says Kim, “all of which has helped us within The family loves being on the ocean and occurring along thejourneys. gorgeous stretch of island from inwhatever dream looking for, on an island This has resulted much of her they’re business best IF service they’ve ever FOR experienced.”

This includes 13) IT’S THE SOUL, 24) SMALL ers and two administrative am better able to serve my Health and balour current business model.

We had some great successes ities.

Sean and Kim are also philanthrop there GOOD upassisto Ladysmith. where theclients. possibilities areYARD? virtually endless.

KATIA SAMSON SEAN & KIM WHITTALL MARTIN SIMARD

deriving from repeats and referrals. “Most new clients

exceptional marketing strategies foryears, their sellers, and GOOD FOR THE BUSINESS BIG STATEMENT: HOW TO MAKE over the and then weto reached a point in our lives support local organizations, p he southwest IT’S region of Montreal, ance are important all our team members and wemultiple come to me because they’ve talked to past clients of area’s school system. They also work h skillful negotiations for their clients.

Seven days a where we decided our work ethic and drive would be betTHE MOST For more information about Layne Britton,OUT OF MICRO OUTf their business week, consists of repeats strongly it.”

24 hours a day, clients can reachencourage Martin and mine.”

Brenna guides herReal buyers andTeam.” sellers through local businesses. ter suited running our own Estate please call 250-588-6011 or email hello@laynebritton.com 17) HOW TO INCORPORATE DOOR SPACES team. “We’re always there them, even after the the for process, ensuring no stone is left unturned.

She tament to theirhisstrong customer CURRENT EVENTS TO YOUR transaction, we will keep them updated with market understands how to create a Sean smooth They found success quickly, and and Kim seamless now Asked about the future of their business, .

Katia’s sights are setandon expansion, asown she hopes toMagazine Copyright Top Agent trends and say hello onAND theirtransaction birthday.”

When it comes EMAIL BLASTS STAY and will do everything possible to elimia thriving company based on honesty and integrity, and continued growth and expansion. Above addstress. more members to getting his sellers the most their properties, he to her team. While she grows, natefor RELEVANT their business continues to grow year after year. They remains their constant, overarching object advertises on ato maintain personalized service, anding serviceprovides to ourprofessional clients,”photography, shealso always wants have won a significant number of awards for their providing their many clients with the am For more about Brenna B variety of websites and social media, discusses his careful with all the details, and as the people are her favorite about Brenna’s history in investing has allowed her to gain what work, including RE/MAX’s Platinum Club part Team Award serviceshe that has become their calling card listings on talk radio, and more. “We don’t just put a please call 250-787-210 2018, andall 2020), the company’s 100% Club valuable experience in and thehelping field, which she It’s passes Phone 310-734-1440 |(2017, Fax of their questions.

We’re does. about others. so gratifying sign in front ofmeticuthe house. We sell 310-734-1440 the“It’s house.” email brenna@brennaburn Team Award (2019). a significant of onto her ForCurrently, her buyers, she takesportion the time ists.” With real estate being one the tocouple’s be aclients. part of their buying or selling experience, and mag@topagentmagazine.com | www.topagentmagazine.com overall business is based upon referrals and There’s little need to market his own business, as past hases a person will ever make in to see their appreciation for what weconsent do. That’s what Top Agent repeat clients, an accurate barometer of the top-of-theCopyright Top A No portion thistoissue maythe be reproduced any manner whatsoever without prior of the publisher. clients of love spread word aboutinhis work.

One line customer service they are providing their buyers Magazine is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of published appreciate the security Katia and feeds me.” recently said, “Martin is a dedicated and professional materials, Top Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. and sellers. broker.

His availability, “They’re often stressed becausehis frankness as well as his preTo subscribe or change address, send inquiry to mag@topagentmagazine.com. Published in the U.S. guided us in finding the investment, socious we advice makegreatly surehelped to and “I needs. believeWe we lot of attention to detail,” explains house that corresponded to our arepay verya happy Sean, when asked how the team has managed to achieve elp the2processand gograteful smoothly.

We Top Agent Magazine to have had his help in purchasing our first Forloyalty more amongst information such impressive levels of trust and those about Martin Simard, home.

Thank you Martin!”

Another wrote, “As a broker can to avoid any unpleasant sur- they work with. “Our experience in the corporate please world call 819-665-1515 representing clients interested in my property, Martin

mailto:mag@topagentmagazine.com http://www.topagentmagazine.com

mailto:mag@topagentmagazine.com

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How to Speed Up First-Time Homebuyer Transactions Working with first-time homebuyers can be among the most rewarding real estate transactions an agent can embark upon.

Not only are you helping guide newcomers into the housing market, but you’re also witness to the excitement and triumphs along the way, including handing over those keys for the first time. While 4

helping first-time homebuyers navigate the transactional process can be a reminder of real estate’s benevolent power, it can also come with its own bumps and bruises.

So, what’s the best way to streamline the homebuying process for first-timers, while maintaining the magic and keeping your sanity along the way?

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While helping first-time homebuyers navigate the transactional process can be a reminder of real estate’s benevolent power, it can also come with its own bumps and bruises.

Set expectations upfront and often.

It’s no secret that communication is a cornerstone of a successful real estate practice and client relationship. Amidst a transaction as complex as buying (or selling) a home, it’s important that no wires get crossed, no questions go unanswered, and no information gets lost in translation. To accomplish this, create communication parameters with your clients up front. Inquire about the communication medium they’re most comfortable with—a text, a call, an email, etc.

Then, tailor your outreach accordingly.

Also, consider setting a weekly time to check in, even if no official progress has been made. This helps clients and agents touch base, float questions and concerns, and get ahead of any problems or developments. Another helpful tool is to draft a transaction timeline for your client that outlines the major milestones along the way, what sort of information will need to be gathered, what steps taken, and what outcomes are possible. This might seem like exhaustive work, but in the era of digital research, clients will come to their own conclusions and biases Top Agent Magazine

whether you like it or not. To stay on the same page and timeline, be the foremost resource for your client, and don’t leave their questions up to chance.

Know your first-time homebuyer programs and perks.

There are a variety of national, state, regional, and local grants and programs that aid first-time homebuyers as they pay their down payment, shop for home or mortgage insurance, and otherwise deal with the financial implications of becoming a homeowner. Sometimes these programs are neighborhood-specific in certain cities, with incentives to buy in up and coming areas. In some cases, there are grants that support underrepresented minority communities breaking into homebuying, and these can go a long way in making the burden of a down payment and associated fees doable. In other words, do your research.

The right program or grant could make the difference in nabbing a dream starter home for your client, while setting them up for future financial success.

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Get pre-approved for a mortgage—and shop around for the best rate.

Not all mortgage rates are made equal. As an agent, you likely have good relationships with area lenders that you trust, but it’s still important to complete your due diligence when helping first-time homebuyers find the rate that suits their longterm housing goals. Also remember that first-time homebuyers are new to this process, and while real estate transactions are complex in their own right, the borrowing and lending processes can be alienating in their complexity. As an agent, it’s your job to play intermediary and teacher, ensuring your clients know their options, are prepared to make an educated decision, and

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feel confident that they’ve chosen correctly. Talk with your preferred mortgage partners to best outline options for your clients’ understanding, laying out a framework that’s informative, projected into the future, and allows them to feel empowered by knowledge.

All in all, working with first-time homebuyers can be an exciting and joyous occasion, as long as you’re adequately prepared for some hand-holding and instruction along the way. Aside from the enthusiasm of successful first-timers at the closing table, you’ll also enjoy the lasting benefit of strong referrals to their friends and family, many of whom will be shopping with you for their own first dream homes.

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LILIT HAKOBYAN

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Top Agent LiLiT Hakobyan is Canada’s #1 solo Realtor for sales volume in 2020, and has represented the top 1 percent of Royal LePage agents nationwide for most of her career.

Conventional wisdom has always told us that it’s lonely at the top, but for LiLiT Hakobyan that saying couldn’t be further from the truth. As Canada’s #1 solo Realtor for sales volume in 2020, and representing the top 1 percent of Royal LePage agents nationwide for most of her career, LiLiT is as social as they come. “This job is about so 8 Copyright Top Agent Magazine

much more than the transaction for me,” she explains. “I love meeting and helping people, and the bond I create with my clients is real. They know I’m there for them no matter what they need.”

LiLiT brings a wealth of knowledge to the task of serving clients all over the Greater Top Agent Magazine

Toronto Area. With a Master’s degree in International Relations from California Affiliated University and Executive Marketing from Cambridge Marketing College in the UK, she spent over 15 years managing the marketing accounts for some of Canada’s biggest private and public Top Agent Magazine

brands. Just prior to becoming a Realtor, she did international PR and marketing for a hotel company, working with architects to design and develop property all over the world. That experience sharpened her negotiation skills and gave her a keen insight into the effective and targeted Copyright Top Agent Magazine 9

“I’d always wanted to get into real estate,” says LiLiT. “To be able to apply what I know to negotiate great deals for my clients, seeing them happy—that’s what I’m passionate about!” promotion of properties for both local and international markets.

With over $150 million in annual sales and closing on an average of over 100 homes per year, she’s clearly made a lot of people happy. Her concierge approach includes staging clients’ homes for the magazine-quality photos that her marketing team will then use to promote each 10Copyright Top Agent Magazine

listing. Coupled with her unparalleled level of experience and strong negotiating skills LiLiT also embarks upon comprehensive marketing campaigns including local and international channels in order to effectively promote every home she represents and gain maximum exposure!

Whether she’s working with a buyer or a seller, LiLiT treats every transaction as if Top Agent Magazine

it were her own. She’s known for under promising and over delivering, a reputation that has made her popular with clients who appreciate her upfront honesty and the work ethic that usually nets them maximum returns on their investments. LiLiT is a Certified Luxury Home Marketing Specialist (CLHMS®) whose vast expertise Top Agent Magazine

helps her to sell homes for over $120K more on average compared to other Realtors selling in the same area at the same time.

Almost half of her business comes from repeat clients and their referrals, which is very impressive considering the sheer volume of business LiLiT does each year.

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Most of her clients feel they are the only one, despite the fact that she’s always managing multiple clients at the same time! Her relationship with them extends far beyond the closing table, and she reaches out to them frequently through calls or texts or personal visits, congratulating them on special occasions, or just to see how they are doing.

LiLiT gives back to her broader community as well by supporting Autism in Mind

Children’s Charity. In her free time she’s happy to travel anywhere and everywhere with her husband Sam, or just stay home and cook for family and friends. She’s also easily lured by live music and eggplant ratatouille!

Going forward, LiLiT will continue to improve the already exceptional service she offers her clients. She’s very happy as a solo agent, and looks forward to serving her community for many years to come.

For more about LiLiT Hakobyan please call 416-816-5514 or email LiLiThak@yahoo.com 12Copyright Top Agent Magazine

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If it’s good for the soul,

IT’S GOOD FOR THE BUSINESS

Visibility, name recognition and knowing you’re supporting the community that makes your success possible are good reasons to take part in community service. But how is it that some people seem to be able to give time to charities while running their own businesses, managing their own families and households, exercising regularly, attending sporting events and concerts, eating well and sleeping seven or eight hours a night?

The truth is, not all agents are able to do everything so easily. But more important is the fact that no one needs to do everything all of the time. The trick is to make sure that, whatever you do holds meaning.

REALTORS® and mortgage professionals who seem the most gregarious in their community outreach are those whose giving seems to fill their own souls. When their Top Agent Magazine

volunteer efforts or donations directly impact causes they or their clients care deeply about, “giving back” becomes energizing.

Jason O’Quinn of Prime Lending in Dallas Texas, for instance, says that his family’s ongoing work building homes for some of the poorest families in Honduras fills him immeasurably. “It rejuvenates me,” he says.

“There’s quite a dichotomy between the houses we build there and the houses we finance here,” he says. “It refocuses me, going from financing $1 million homes in Dallas to physically laying cinderblock for $10,000 homes in Honduras. Everything has more meaning when we sacrificially give of our time, talent and treasure.”

The longtime “big picture” for Colorado REALTOR® and property manager, Linda

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Todd, for instance, has included giving back to the community, whether serving as a lead carpenter for Habitat for Humanity, making deliveries for Meals on Wheels, or pitching in for the sake of baseball. And through her lifelong passion for baseball, she harmoniously blended her personal interests, her work and her community service. For many years, she was so involved Little League the local league named a new field after her. “I cried for 3 days after they told me that!” She and her husband also started a scholarship fund for junior college baseball players and serve as a host family for the rookie league of the Colorado Rockies, putting up newly drafted players in their home.

For Florida REALTOR® and property manager, Mario Gonzalez, neither his business nor his primary community outreach would exist without the other. A retired U.S. Navy pilot, Mario formed his brokerage, Navy to Navy Homes, when he saw a need for military personnel to find affordable homes to purchase. “We got into it to help, but that led to a full-blown real estate business.” Besides providing opportunities for investment and homeownership, the company donates 35% of every commission to Homes for Heroes, veterans’ groups, or organizations benefiting fire, police, medical organizations, churches and homeless shelters. “We’re small, but we give so much back that we were the top Homes for Heroes company in Florida and

top-five nationwide.” But he does none of this for the attention. His friends may call him the “Humble Hero of Heroes,” but helping is Mario’s passion. “To be such a small business and be the top Homes for Heroes affiliate is mind boggling!”

Like Mario, for many, the best service takes place in simple and quiet ways. Illinois REALTOR®, Susie Scheuber, for example, takes a humble approach to giving back. Although she donates a portion of every commission check to the Children’s Miracle Network, she doesn’t discuss this with clients unless they happen to ask. “I do it because I want to and because, to me, giving back is the right thing to do when you’ve been fortunate in business and life,” says Susie.

We all know how inertia works; the more energized we get by certain behaviors, the more likely we are to continue those behaviors. For some top agents, community outreach has become such a natural routine of their daily lives that they never find it burdensome. A good way to add community service into your life, therefore, is through the causes that mean the most to you. For starters, consider giving a small donation after closing to the charity of your client’s choosing. Learning the different causes that they care about just might foster a new mission for you.

If you have a unique story to share about how your community outreach has impacted your life and your business or inspired others, click here for consideration in our magazines: www.topagentmagazine.com/nominate-a-real-estate-agent-to-be-featured 14

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LAYNE BRITTON Stretching along British Columbia’s southwestern coast, Vancouver Island is one of Canada’s best-kept secrets, with a Mediterranean-mild climate and a terrain so wonderfully varied it would make a cartographer blush to draw it. Bounded landward by blue straits, the island rises to glaciered mountains that run the length of its center like a spine, falling again to a seaside notched with beautiful fjords and coves. Ten thousand lakes and hundreds of rivers create many opportunities for spectacular rural living, with the capital city of Victoria set on the island’s southern tip like a gem.

If that sounds like the kind of place you’ve been dreaming of, Realtor Layne Britton can show it to you. But be careful. If you go to look, make sure you’re ready to move. The Island—and Layne—will have you at hello.

“When I got into this industry I wanted to be a different kind of Realtor,” Layne explains. “I didn’t just want to sell homes. I wanted to show people everything this island has to offer, and build relationships with them so that they would feel like they could rely on me even after the transaction was over.

Many, many of my clients have become friends.”

That might explain why an enviable 75 percent of Layne’s business comes from repeat clients and referrals after only 6 years in the business. He created the Britton Real Estate Group to help him with the volume. Currently, he is among the top 10 percent of all Realtors in Victoria, with much of that business occurring along the gorgeous stretch of island from there up to Ladysmith.

Another reason for Layne’s success is the high-level of service he and his team offer to their clients, which takes all of the stress out of the process. Buyers can count on someone who will take the time to get to know them and understand their needs very well, and who will negotiate the best price and terms when they are ready to purchase.

For sellers, Layne utilizes both print and digital marketing to draw maximum exposure for their properties. He employs a media company to help him put together a package of pictures, floor plans, and videos that are uploaded to all of the social media channels, where they reach the most buyers. “We have a lot of fun with the videos too,” Layne says. “A lot of our personality goes into them, which helps us connect with potential buyers.”

Much of the Britton Real Estate Group’s business is organic, due to the simple fact that they belong to so many different groups up and down the islands.

They are very active in the community, participating in Pay It Forward programs with local businesses, sponsoring youth sports teams, donating to food banks, and doing grocery and school supplies giveaways at different points throughout the year.

As for the future, Layne wants to continue building his team, and expanding both in terms of the area he serves and the specialties his agents offer. Above all, he looks forward to years of helping clients find whatever dream they’re looking for, on an island where the possibilities are virtually endless.

For more information about Layne Britton, please call 250-588-6011 or email hello@laynebritton.com Top Agent Magazine

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BRENNA BURNS An unstoppable force in the northern British Columbia real estate market, Brenna Burns has made great strides since her start in 2015. Although she kicked off her real estate career in what was the beginning of the worst economic downturn her community had ever seen, it didn’t stop her from accomplishing all of her goals and more. In her first year as an agent, she was ranked in the top ten for production, and has consistently been in the top three every year since. It’s her unparalleled customer service, determination, and experience that has helped her flourish. She was first introduced to real estate at 19 years old, when she purchased her first home. After moving away, she decided to rent out the house, and upon returning, she purchased another home. “At that point, I realized that there were a lot of opportunities in real estate, and I knew I wanted to be more involved.”

After having her children, Brenna decided to earn her real estate license and hit the ground running. She has established herself as a leading agent, with expertise in all areas of real estate including residential, commercial and large agricultural holdings. Passionate about helping others and creating positive change, she loves guiding people through their real estate journeys. This has resulted in much of her business deriving from repeats and referrals. “Most new clients come to me because they’ve talked to past clients of mine.” Brenna guides her buyers and sellers through the process, ensuring no stone is left unturned. She understands how to create a smooth and seamless transaction and will do everything possible to eliminate stress.

Brenna’s history in investing has allowed her to gain valuable experience in the field, which she passes onto her clients. For her buyers, she takes the time 16

to understand their needs and budgets, then develops a plan to get them towards those goals. Her sellers enjoy exceptional advertising, with their listings going out to all the major social media platforms. With a sizable following on social media, those who list with Brenna can rest assured that their home is being viewed by as many people as possible.

Brenna’s career is interconnected with her community, as she loves to give back. She is the second vice president for the local Chamber of Commerce and volunteers for various fundraisers throughout the year. Every year during Christmas her office participates in a local toy drive with the Salvation Army. When she has free time, she can be found hanging out with her family and enjoying the outdoors.

It’s clear Brenna has found her true calling in real estate and is showing no signs of slowing down. She hopes to continue growing and assisting more people with their buying and selling dreams. “I love helping people achieve their goals. Real estate is something that I’ve always been very confident in, so it feels great to be a part of my clients’ journeys.”

For more about Brenna Burns, please call 250-787-2100 or email brenna@brennaburns.com TopAgent AgentMagazine Magazine Copyright Top

How to Incorporate Current Events to Your Email Blasts and Stay Relevant Email marketing is a cost effective and straightforward method of getting your name and services in front of clients with just a few keystrokes. This tried-and-true approach to digital marketing is a favorite of many, and there are countless ways to customize (and maximize) your email blasts to reap superior results. Despite this, many real estate profesTop Agent Magazine

sionals are content to standardize their email advertising and take a broad, one-size-fits-all approach to capturing interest and leads. While an up-front sales pitch certainly has its uses and benefits, it doesn’t hurt to shake up your routine and refresh your email marketing approach by adding specifics that draw renewed interest from your audience.

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One way to accomplish this is by tying in current events and local happenings to your email blasts. After all, your sphere of influence likely receives countless marketing emails per day. To cut through the noise, sharpen your message with a few specifics that separate your communications from the pack. Not every email should be focused on closing a sale, or else your audience will learn to stop listening.

How do you build your brand, stay top of mind, and keep the lines of communication open with your clientele? Here are a few ideas to get you started.

against an old rival? Do they host themed fan days honoring veterans or catering to families? Tailoring your communications to a local sports franchise’s big news or next event can draw intrigue and provide added value for your clients. Remember, not every communication you send should be focused on pitching and closing a sale, otherwise your audience will tune out your emails altogether. Instead, incorporate fun, community-oriented content that lets readers know you’re a resource for much more than real estate.

Sports news makes a splash

Become a one-stop-shop for holiday fun and seasonal ideas.

People love to rally behind the home team.

Is a regional, local university, or professional sports team in your area headed to the playoffs or the championship? Are they facing off

From Mother’s Day to Thanksgiving, anyone can send an email wishing clients a happy holiday. While the sentiment is a good one, you’ll be one of dozens flooding inboxes with

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your well-wishes. Instead, go beyond the traditional greetings and good tidings and become a hyper-specific resource for clients. Create a gift guide for Mother’s Day, outline family-friendly local events occurring in your area around the holidays, or engage in a promotional partnership with a local business who’s offering a holiday special of their own. In other words, don’t settle for just saying hello during certain times of the year. Instead, up the value of your email blast by offering clients curated information that relates to their interests and area.

Doing so makes your emails a must-read, while demonstrating your ability to go the extra mile.

Pop culture serves as a fun and timely tie-in.

Is a new gaming app sweeping the nation? Have your social media feeds been flooded with the same viral video? Is everyone gossiping about the same TV show premiere? Pop culture tie-ins in your email marketing campaigns can be extremely effective, but in order to for

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them to work, you’ll need to move quickly and keep your focus on the phenomenon, rather than your service pitch. The goal behind pop culture marketing tie-ins is communicating the progressiveness and hip factor of your brand, while capturing timely, topical interest that’s at a fever pitch. Everyone wants to be in on a running joke or trend, and if you leverage trending pop culture moments in your email marketing, you’ll be able to draw views and clicks from a wide audience.

Plenty of services offer standardized email marketing templates and content for today’s real estate professionals, and while the motivation behind marketing is transactional, your communications don’t have to be. The surest way to make an impact in your clients’ inboxes is to add original value and break apart from the pack. Consider updating some of your routines with these current events oriented techniques and your email audience is sure to take a second look.

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KATIA SAMSON For Katia Samson, entering the real estate world was a natural choice.

“I’ve always been in business,” Katia explains. “I started working at a young age, selling furniture at the family store, mowing lawns, and working in restaurants. I was interested in sales as I loved working with people.”

When she was deciding what to do for a career, her family encouraged her to pursue real estate courses and become a broker. “I felt like it was an exciting field, so I decided to go for it.” At 21 years old she hit the ground running and hasn’t looked back since. Today she leads a team that includes three brokers and two administrative assistants. Focusing on the southwest region of Montreal, a growing portion of their business consists of repeats and referrals, a testament to their strong customer service and support.

“We provide outstanding service to our clients,” Katia says. “We’re careful with all the details, and always stay ahead of their questions. We’re meticulous and perfectionists.” With real estate being one of the largest purchases a person will ever make in their lifetime, they appreciate the security Katia and her team provide. “They’re often stressed because it’s such a sizable investment, so we make sure to alleviate that and help the process go smoothly. We do everything we can to avoid any unpleasant surprises.” For buyers, the focus is on getting to know their needs on a deeper level, then developing a plan to get them there. This includes showing them properties within their price range and negotiating to obtain the best possible deal.

Sellers enjoy the preparation the team brings to each property and the state-of-the-art marketing, with Katia advertising each listing on social media with 20

high quality photos. “We focus mainly on the Internet, as that is where everyone is spending time these days,” she explains. Closing well over 100 transactions each year, it’s clear Katia is on the right track. During her down time Katia isn’t working, she stays busy with sports and activities, Mountain biking, surfing, traveling, tennis, yoga and meditation and skiing are some of her favorite hobbies. Katia donates regularly to causes that support animal welfare, including the SPCA and the HSC. “Taking care of myself and my interests is a big priority, because it allows me to be healthy and well-balanced so I am better able to serve my clients. Health and balance are important to all our team members and we strongly encourage it.”

Katia’s sights are set on expansion, as she hopes to add more members to her team. While she grows, she always wants to maintain personalized service, as the people are her favorite part about what she does. “It’s all about helping others. It’s so gratifying to be a part of their buying or selling experience, and to see their appreciation for what we do. That’s what feeds me.”

For more information about Katia Samson, call 514-939-3163 or katia@katiasamson.com

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3 Ways to Make Your Workspace Work for You Productivity experts agree that a curated workspace positively impacts productivity and mood, but oftentimes we settle for bland desks and cubicles that lack personalized details or considerations for workflow. Why miss out on the opportunity to optimize your surroundings when it could brighten your day—and boost your performance? Keep in mind some of these tactics to make your workspace your own and reap the benefits along the way.

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DETERMINE YOUR WORKING STYLE AND DECORATE ACCORDINGLY For the creative set, a colorful and art-filled workspace can inspire fresh ideas and reduce stress. Likewise, casual yet aesthetically pleasing furniture, accessories, and décor set an inviting yet functional mood. A pop of color from an office tool—even something as basic as a stapler—can inject a sense of fun and modernism into your daily tasks. For the more analytical, right-brained worker, clean

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lines and zero clutter go a long way. A few well-chosen personal photos in tasteful, unassuming frames can provide a motivating connection to the world beyond the office, while accessories and supplies that are sleek, monochrome, and contemporary inspire a sense of calm efficiency.

BUILD A WORKSPACE WITH YOUR DAILY ROUTINE IN MIND If you find yourself spending hours on the phone per day, or assembling stacks of documents and brochures, or even coming and going from the office with frequency—there are simple adjustments you can make to your workspace that will save you time and energy. If you sit for long hours—responding to e-mails or making calls—try incorporating an ergonomic chair or keyboard wrist-pad to maximize comfort. If you spend a long time assembling presentation materials, then file organizers, trays, and easy-to-pull labels can shave valuable time off your efforts. Lastly, those who step out for frequent meetings can reduce the hassle of being on-the-go by making your space mindfully organized—a coatrack and a dish for your keys by the door, an auto-brew coffeemaker, or an easily edited whiteboard calendar can make jet-setting simpler.

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ADD EASY DETAILS THAT ENRICH YOUR WORKING EXPERIENCE While organization and décor can rally productivity and mood, there are also a few extra details you can introduce to your workspace to improve the quality of your working life.

Healthy, easy to grab-and-go snacks—think nuts, homemade trail mix, and fresh fruit— can keep your energy up without the sugar crush or guilt. If there’s a window nearby, a hard-to-kill plant like a philodendron or a fern not only cleanse the air around you, but also provide a welcome connection to the natural world. Being prepared in a pinch is another great way to make your workspace work for you: a spare tie, a tube of lip balm, hand sanitizer, or a box of Band-Aids can save you a trip to the store when an unexpected need arises.

While we take great pains to make our homes our sanctuaries—complete with the decorations, furniture, and food we favor—we often overlook our work areas, even though we spend a sizable portion of our week sitting at the same desk. Challenge yourself to add a few of these personalizing, productivity-boosting details to your work area and bring the comfort of home to your working life.

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MARTIN SIMARD With a desire to help others and a passion for real estate, Martin Simard has become a top agent in the Outaouais Valley region of Quebec. He got his start 24 years ago when he joined Royal Lepage, where he remains today. Leading a team of five brokers and two administration assistants, he consistently delivers superior service to all clients. This has resulted in the majority of his business deriving from repeats and referrals, with Martin even assisting multiple generations in a family. As the top broker at Royal Lepage Outaouais Valley, the ninth highest producing broker in Royal Lepage Quebec, and ranking in the top 1% for all of Canada, Martin truly goes above and beyond.

“The main reason people keep coming back to us is because we always work with our clients’ best interests in mind,” he explains. “We want to give them the best service they’ve ever experienced.” This includes exceptional marketing strategies for their sellers, and skillful negotiations for their clients. Seven days a week, 24 hours a day, clients can reach Martin and his team. “We’re always there for them, even after the transaction, we will keep them updated with market trends and say hello on their birthday.” When it comes to getting his sellers the most for their properties, he provides professional photography, advertises on a variety of websites and social media, discusses his listings on talk radio, and more. “We don’t just put a sign in front of the house. We sell the house.”

There’s little need to market his own business, as past clients love to spread the word about his work. One recently said, “Martin is a dedicated and professional broker. His availability, his frankness as well as his precious advice greatly helped and guided us in finding the house that corresponded to our needs. We are very happy and grateful to have had his help in purchasing our first home. Thank you Martin!” Another wrote, “As a broker representing clients interested in my property, Martin made sure to follow up after visits and subsequent Top Agent Magazine

visits. Punctual and respectful, Martin is hardworking, organized, proactive and people-oriented. It was a sincere pleasure to deal with Martin. He perfectly deserves the success he receives.”

When Martin isn’t working, he’s staying active by playing hockey and spending time with family. Lately, he’s been focusing on future plans, like growing his team.

“I want to expand and be able to provide more services to our clients. Giving them the best experience is our top priority.”

Closing well over 150 transactions each year, it’s clear he will achieve everything he sets his mind to and more. “We’re at the top now, but would like to take it one step higher.”

For more information about Martin Simard, please call 819-665-1515 or email martin@equipesiroissimard.com 23

Small Yard? Big Statement: How to Make the Most Out of Micro Outdoor Spaces When house-hunters compile their lists of musthave home items, a dreamy backyard space is often near the top. After all, who doesn’t want an outdoor oasis of their very own? From summer barbecues to open space for your dog to frolic— everyone has their own aspirations when it comes to creating the perfect backyard paradise. But as homebuyers seek properties deeper within city limits, and Millennials opt for properties with 24

urban amenities and access, home-connected outdoor spaces are becoming a bit smaller in stature.

Of course, size isn’t everything when it comes to outdoor space. Even balconies, rear patios, and ultra-tiny yards can provide homebuyers with the outdoor reprieve they crave—even on a smaller scale. For a few ideas that can help you envision all the possibilities of a micro outdoor space, read on for inspiration.

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Think vertically.

When space is at a premium, think up instead of out. In other words, make the most of small spaces by capitalizing on your backyard, balcony, or patio’s overhead height. Mood-setting string lights, hanging pocket or wall gardens, floating shelves, and modern overhead hangings can create a sense of privacy and luxury without cluttering the square footage on the ground.

Soothing sounds set the mood.

Upgrade the look of structural components.

Not in love with your patio pavers? Don’t have the sweetest view off your balcony? Whatever your small backyard living space gripe may be, there’s always a solution if you go back to the basics. Consider the structural components of your outdoor space that you aren’t in love with and there’s likely an affordable, eye-pleasing solution. For instance, plenty of home goods Top Agent Magazine

retailers make a variety of punchy or luxe outdoor rugs that can disguise stained or lackluster outdoor flooring. Power-washing is another great solution for old grime and dirt that’s an eyesore. Don’t have a great view? Planting ivy on bare walls, installing adjustable mood lighting, or hanging planters can create a more inviting ambiance.

While there may not be room for a swimming pool or pond in a micro yard or balcony, you can still bring the calming presence of water to your outdoor oasis. Fountains run the gamut in sizing and price, making this amenity an easy acquisition. What’s more, a running fountain not only adds a soothing sound to your space, but it also helps drown out noise from the street or the neighbors—making your space entirely your own and stress-free.

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Don’t compromise on your culinary dreams.

If you love to entertain in outdoor spaces or relish the chance to man the grill—small outdoor spaces don’t have to trip you up. Grill options (both propane and charcoal) come in a range of sizes, many of which can be outfitted securely to balcony posts or be tucked away and out of sight when out of use. Consider nesting tables or those with a removable leaf to adjust your seating and dining options depending on company.

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Another trick? A small, oscillating fan can keep air flow moving in a small space during grill season—and can be easily affixed to walls or posts, as well.

Don’t let yourself or clients be discouraged by spaces with more limited square footage in outdoor areas. Furniture and design trends have already begun shifting toward providing better small-space options, and at the end of the day, a backyard space is all about providing an area for relaxation. With a few well-placed, strategic choices, you can still have it all.

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SEAN & KIM WHITTALL Husband and wife team of Sean and Kim Whittall – of RE/MAX Masters in West Vancouver, British Columbia – are a hardworking, dynamic duo who consistently place the needs and goals of their many grateful clients front and center during every transaction. Honest, direct, and deeply knowledgeable about the real estate industry and their local market, there are few better suited to providing their customers with excellent advocacy, whether they are buying or selling a home.

Prior to beginning their joint real estate careers in 2015, Sean and Kim spent twenty years working in corporate America. “We hunted for multi-unit accounts and used keen negotiating skills to move their business over to the company we worked for. Coming from corporate America, we had extensive training in sales, marketing and negotiating,” says Kim, “all of which has helped us within our current business model. We had some great successes over the years, and then we reached a point in our lives where we decided our work ethic and drive would be better suited running our own Real Estate Team.”

They found success quickly, and Sean and Kim now own a thriving company based on honesty and integrity, and their business continues to grow year after year. They have also won a significant number of awards for their work, including RE/MAX’s Platinum Club Team Award (2017, 2018, and 2020), and the company’s 100% Club Team Award (2019). Currently, a significant portion of the couple’s overall business is based upon referrals and repeat clients, an accurate barometer of the top-of-theline customer service they are providing their buyers and sellers.

“I believe we pay a lot of attention to detail,” explains Sean, when asked how the team has managed to achieve such impressive levels of trust and loyalty amongst those they work with. “Our experience in the corporate world has taught us about quick responses and clear communication.” Adds Kim: “I think it’s also because we’re very client focused. We definitely have their best interests at Top Agent Magazine

heart. We also try to make the entire experience as fun as possible for them.”

Exceptional, thorough marketing has also played a large role in Sean and Kim’s ever-growing success story. Professional photography and video are utilized exclusively, ensuring each property is always shown in its best light. Additionally, maximum exposure to buyers is achieved through deft utilization of the internet and multiple social media platforms, among other successful methods. Combined with excellent negotiation skills, the ultimate result is almost always a fast sale for top dollar, not to mention satisfied clients who continue to return and refer.

When they’re not working, Sean and Kim enjoy nothing more than spending quality time with their four children.

The family loves being on the ocean and outdoor activities. Sean and Kim are also philanthropic-minded, and support multiple local organizations, particularly the area’s school system. They also work hard to support local businesses.

Asked about the future of their business, Sean points to continued growth and expansion. Above all, however, remains their constant, overarching objective: to continue providing their many clients with the amazing customer service that has become their calling card.

For more information, please call Sean at 604-880-9400 or Kim at 604-720-3659, or email WhittallRealEstate@gmail.com Copyright Top Agent Magazine 27

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