CALIFORNIA 7-25-22

CALIFORNIA EDITION

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RECONSIDER REFERRAL-ONLY WHEN PLANNING FOR THE FUTURE

WORKING WITH RELOCATORS IN TRANSITION

CONNECT BEYOND

REAL ESTATE

to Attract Future Clients FEATURED AGENTS

COVER STORY

FRANK DEBERNARDO

MICHELLE BALOG NUEMI LARGO CYNTHIA SPEERS

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Reconsider Referral-Only When Planning for the Future

A 100% referral rate is a testament of client happiness. But even a 30% referral rate is proof of client satisfaction. It’s all relative, say some agents. One number pays tribute to past success, which is certainly a story worth telling. But the other might better predict the future. Many agents plan for the idea that 4

working only on referral may not be sufficient during slower times of the year, in a down market, or when an agent needs to expanding into a new sector.

Unless you are clairvoyant enough to flawlessly predict every market change or every

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Many agents plan for the idea that working only on referral may not be sufficient during slower times of the year, in a down market, or when an agent needs to expanding into a new sector. life change that your clients and referral partners may experience, it’s wise to maintain an active marketing presence. The reasons vary, however, depending on the goals and trajectory of each individual’s business.

If long-term success, a growing team, a legacy or expansion into new areas are not priorities, then working a sphere of influence may be enough for some agents, especially those who may be in the industry mostly for the love of the business. But for a majority of agents, no matter how much they love their work, their real estate and mortgage businesses are careers, first and foremost.

Let’s start with the team-builders and mentors. Agents and brokers who are building teams are wise to invest in business marketing, advertising and community outreach. Ty Hutchins, who owns and operates Ty & Company Real Estate in Colorado’s Front Range, says that, while she could personally live off referrals alone, her goal is to build up her agents. “I do the marketing piece for my team, so I can help them succeed,” she says. That marketing includes running commercials on TV and in movies theatres, as well as lead generation that identifies potential buyers, sellers and Top Agent Magazine

investors between the Colorado Springs and Denver markets. Her team’s goal, she adds, is to promote their reputation of being honest, hardworking professionals with the reach of a major brand but the personalized approach of a boutique.

Then there are the growers. Khrista Jarvis and Nicole Jung of The Khrista Jarvis Team in the San Francisco Bay Area, are on a considerable growth track. “We’re the #1 team in our area and the top team in Compass Real Estate nationally,” explains Khrista. While high marks for service on behalf of their clients have led them to these heights, they know that they must continue to evolve and market their brand. “We do a good deal of social media marketing for our listings and for our business,” she says. Their names, therefore, are frequently linked to sentiments of trust, dependability and market knowledge, both in their marketing and in their reviews.

Next, there are those who weathered the worst of times. Susan Roche entered real estate sales in 2003, following several years of property management in North Carolina.

The key to her sustained triumphs through major market swings lies in her long-range planning. “If the market starts to dip or fall,

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I have safety nets in place,” says Susan Roche, team leader of Simply Real Estate, based in Charlotte. “When it’s a seller’s market, I still plan for a buyer’s market and when it’s a buyer’s market I plan for a seller’s market..” In other words, no matter how comfortable her existing work may feel, she networks consistently. She also employs a full-time marketing director who leads several projects including ongoing research, events and social media exposure in addition to listings marketing. By staying ahead of market changes, Susan knows she can unfailingly represent her clients’ best interests while still maintaining a safety net for her business.

Even professionals with more than three decades’ experience and deep referral networks know the importance of business

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marketing. Cathy Richards, co-owner with Nancy Dalaska of Epic-Wasatch Homes in Park City, UT, entered real estate in 1987 and still draws at least a fifth of her business from lead generation, social media marketing and community outreach. Her business partner, Nancy, adds that real estate is about much more than their own business. “We love collaborating and brainstorming with other agents to help them prosper,” says Nancy. “We believe the healthier the market, the better we all are.”

Regardless of market conditions, even the best reputation can’t guarantee long-term success. To sustain and grow, it’s wise to feed your business by increasing exposure, remaining flexible and maintaining systems for customer service, networking, research, marketing and lead-generation.

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FRANK DEBERNARDO Top Agent Magazine

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FRANK DEBERNARDO “As the broker I am hands on, I take every transaction from beginning to the end,” said Frank, the CEO of the Santa Cruz, California-based agency The DeBernardo Team.

You are familiar with the phrase “Livin’ Large,” yes? Well, REALTOR® and broker Frank DeBernardo has his own twist on that. His philosophy of staying small allows his clients, and his real estate agency, to live large.

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“We run a referral-only based white glove service. On purpose, we stay small and personalize each escrow and experience. As the broker I am hands on, I take every transaction from beginning to the end,” said Frank, the CEO Top Agent Magazine

of the Santa Cruz, California-based agency The DeBernardo Team, “I was born and raised here so people know me. I run community events, I run extravagant client parties, sailing trips, bus trips, we take care of them, and hope they tell their friends about how great our service is. That’s why we stay small.”

That’s also why everybody lives large.

Frank has real estate in his blood.

He was inspired by his parents, who Top Agent Magazine

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immigrated to California from Italy in 1967, and quickly got into real estate.

They became developers and built more than 250 homes in Santa Cruz County, with a young Frank growing up on their job sites. At age 18 in 1996 he got his REALTOR® license; at 21, he was told he was the youngest person in the state of California at the time to earn his broker’s license, just as he graduated from the University of California-Santa Barbara. Some of his first sales were homes built by his parents.

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Now, the DeBernardo Team, with four members, averages about 25-30 transactions a year. But since it specializes in beachfront luxury properties, the agency also averages about $50 million-$60 million in volume each year.

“We traditionally market through the MLS but we have a reach of over 5,000 of the top investors, property owners and top agents and brokers in the Bay Area area that we direct market our listings to via email campaigns once

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we receive a listing,” said Frank, who credited his wife Shana and four children as his support system. “We have a nice, curated list of ready-to-go buyers or wealthy high-network buyers with agents that are ready to go looking for beach properties in Santa Cruz.”

In addition to spending time with his family and vacationing in such favorite places as Whitefish, Montana or Disneyland, Frank will sneak down to Pebble Beach and indulge his passion for golf. He also embraces when Sundays come each week so he can player soccer with his 78-year-old father, who Top Agent Magazine

taught him the game. Each year, Frank also finds a charity or family that needs help. Last year, he spearheaded a drive that raised $100,000 for a community park that was completely renovated and dedicated to the son of one of his clients. The young man passed away from cancer.

As Frank looks to the future of continuing to solve housing decisions for people, he plans to grow his network but keep the business “strategically small.” It’s a path he believes has served him well for years now with steady growth, but he still wants to stay involved in every 11

transaction. And he credited his business partner with helping in that growth.

have been able to tackle high-end commercial properties along with luxury beach homes,” Frank said. “He brings a special dynamic of organization and professionalism to my team. My partnership with him has really helped my career these past few years.”

“Trent Davis is a Harvard graduate and just an all-around incredible person. He is as dedicated to customer service as I am and we as partners we

Frank DeBernardo can be reached on the phone at 831-901-2324 or through email at frank@debernardoteam.com Frank’s website is debernardoteam.com www.

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3 Mind-Bending Philosophies to Expand Your Professional Perspective

Beyond the day-to-day duties that make your business tick, so much of success is derived from the principles you put in place to guide your business. The foundational tenets you subscribe to can make or break your business for the long-term; they not only influence how you complete routine Top Agent Magazine

tasks, but also impact your growth, your ability to manage a team, and what the future might hold. With all that in mind, here are three philosophies to remember as you strategize your professional life—whether you’re mapping your monthly goals or creating an overarching plan for growth.

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Treat Your Business Like a Business

One of the perks of working in real estate is that you’re often able to create and manage your own schedule and volume, but that doesn’t mean you can skimp on the technical details of being your own boss.

No real estate professional worth his or her salt would forgo empowering tools like a business and marketing plan, or spreadsheets to track cash flow and expenses, or regular profit-and-loss statements, or fiscal year budgets and projections. Taking these measures may appear daunting at first— and completing them will certainly require discipline and a learning curve—but harnessing valuable data and information can intelligently inform your professional decisions, strategies, and long-term growth.

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Achieve a Holistic Understanding

When schedules are busy, it sometimes feels like enough to reach the end of the week’s to-do list. But, if you’re planning on a lasting career built on year-to-year growth, it’s not enough to account for the short-term.

By creating daily, weekly, monthly, quarterly, yearly, and five-year goals, you’re outlining and quantifying your progress.

While your quarterly and yearly goals may be clear in your mind, what about five years from now? Perhaps you’d like to add to your designations, or incorporate a new team member, or add an additional branch.

No matter how you envision your profes14

sional future, the first order of business is to create a timeline. Once you have a clear deadline in mind, it’s far easier to build out the steps and calendar necessary to achieve your goals.

3 Specificity is Empowering While you may have a general sense of where you’d like to see your business go in the next few months or years, it’s hard to work toward or attain a goal that’s abstract.

To make the most of your time and efforts, you must identify and understand precisely what you’re aiming toward. For instance, instead of planning to add volume to your enterprise, outline a specific, attainable number to work toward. Or, if you’d like to add an administrative staff in the years to come, consider the details of this decision—the money it would take, the type of people you’d want to hire, how many hours per week they’d work, what tasks they would complete, etc. Adding hard details to your goals not only makes them more realistic, but progress is more easily made when you have specific items you can cross off your to-do list along the way.

While there are no 100% fool-proof or guaranteed routes to success, shifting your mindset from the present and the abstract, to the specific and the long-term can have a major impact on your chances of success.

Instead of dreaming of being more productive or successful, do yourself a favor and craft a gameplan you can bank on.

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MICHELLE BALOG With an emphasis on conscientious, personable service and a proven track record of success in the Bay Area, Michelle Balog brings an enthusiastic attitude to helping her clients achieve their real estate goals.

Trained in photography, Michelle worked as a headshot photographer before embarking on her real estate journey. “What I loved about being a portrait photographer was all the people I got to meet,” she explains. “I loved the excitement of working with different people all the time.

When I bought my first condo in 2000 and saw how real estate worked firsthand, I thought: this is kind of cool!”

Michelle got her license, and the rest is history. “In real estate we’re in the people business,” she says. “Yes, we sell homes, but really we are helping people with their lives.” And that’s exactly what Michelle has been doing for her 20 years in real estate.

Along with her team, Bay Real Estate Group, Michelle serves the entire Bay Area including San Francisco, the East Bay, and the North Bay. She praises the area for its leading role in innovation and technology. “The center of invention for the entire country is here,” Michelle says.

“San Francisco has always been an entrepreneurial city, from the gold rush in 1849 right up to the present day with so many prominent tech companies having their headquarters here. This is a spirited, special place.” Michelle and her team love to partner with local small businesses to promote and preserve that unique local flavor.

Michelle points out that her team is uniquely well suited to serve clients no matter where in the Bay Area life takes them. “Many of our clients start out in San Francisco and end up moving to the East Bay or Marin,” Michelle explains. “We cover all of those areas so that we can help you find ‘Your First and Forever Home.’”

An impressive 70% of Michelle’s business comes from repeat and referral clients, and it’s not surprising so many

people come back to work with her again.

“I always say that I have a practice, because I don’t look at things in a transactional way.

Because of that, my clients have been so generous and loyal,” Michelle says. “Real estate is a great investment, but it’s primarily a place to live. It’s so important to pick the right place and community, and working with the right agent is critical to that success.”

Michelle’s background in photography adds significant value for her clients when it comes to marketing listings. She pays close attention to how each listing is presented to ensure optimum exposure and engagement.

“We do what I call producing a listing,” she explains.

“Photography is critical, and we do a lot of videos and drone shots of the neighborhood, because you’re not just buying the property, you’re buying the neighborhood and the community.” Michelle also draws on her extensive professional network to get the word out about her listings, melding traditional methods with the power of technology.

The results speak for themselves. Bay Real Estate Group is Ranked #68 in Medium Teams by Volume in the 2022 WSJ America’s Best Real Estate Professionals Ranking and was included in The Real Trends List for 2021. The team ranked in 2021 as well and had closed an impressive 95.5 Million in 2020. They finished 2021 with an amazing $158 million in sales volume.

Looking toward the future, what’s most important to Michelle is keeping her clients and her team happy.

“My favorite thing about real estate is that I really get to help people,” Michelle says. “I get to help people build wealth, and it’s so fun because I get to meet the most interesting people. We’re blessed with so many creative and incredible people in the Bay Area, and I get to work with an amazing group of agents. I love people, and I love helping and connecting with my clients.”

To find out more about Michelle Balog, you can call her at (415) 966-3941 or email Michelle@bayregroup.com. You can find her online at bayregroup.com www.

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Welcome Home:

Working with Relocators in Transition People stage moves for all sorts of reasons.

From the joyous and pre-planned, to the unfortunate and unexpected, new chapters begin with the help of an agent. When you’re working with buyers from a different region, state, or country, the typical complications of a transaction can be compounded. So, what’s a savvy agent to do?

For starters, envision the big picture. Relocators have extra obstacles between them and 16

their dream home. They don’t necessarily know which neighborhoods are ideal for their lifestyle, what they should budget for utilities, what type of homeowner’s insurance is ideal, or how they can tour, let alone close, on a house from afar. All in all, it’s a tall order, but if you can manage a relocation transaction successfully, you could tap into a sizable pool of clientele. Think of it this way: if you’re the shining star of a relocator’s moving process, their word-of-mouth praise could be

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exponential. Likewise, a winning reputation within that client’s corporate sphere could lead to lucrative, stable referrals and partnerships for years to come. Here are a few key ways to help clients navigate the relocation process with minimal stress and maximum results.

Create a full-scale timeline for you and your client that makes expectations clear.

Moving is already one of life’s biggest stressors, but relocations have a dozen more moving parts that your average deal. Consider creating a master-plan of sorts to help you and your client visualize the steps required to achieve success in the midst of a relocation.

Even from afar, your client will be able to refer to the roadmap you’ve set. Likewise, this makes sure you and your client are on the same page regarding expectations, timelines, and checklists. Assemble an articulated, overarching gameplan also helps demystify the process and lower stress. Instead of clients wondering what’s next, what’s needed, who to call, and when to be ready—handy guidelines of your own devising will be at their fingertips.

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Attune your communication style so that nothing goes overlooked or miscommunicated.

Establish early on how your client prefers to communicate and which methods should be excluded. Also, make sure to outline what timeframes are ideal to communicate in, and how often they expect to hear from you with status updates or follow-ups. Some clients might prefer a more hands-off approach that lets you manage most details behind the scenes with updates only when progress is made. Most clients in the midst of a serious relocation, however, will prefer to be in touch more frequently. Customizing is key. If they prefer text messages and emails over calls, that’s a helpful detail to know from the outset. If they prefer face-to-face video chats or can only speak after business hours—those are also key parameters to work within. The less mystery and hassle, the better.

Be a local resource with vetted recommendations and vendors on-hand.

Relocating homeowners may not know the best neighborhoods and their amenities, or where the best school districts are, which areas are high-traffic, or where their dollar might stretch a little further. Identifying your clients’ goals can help narrow this field, but you’ll also want to be careful not to overwhelm them with information. After all, they’re taking on a huge life transition and making a move as an outsider. You’ll want to serve as a onestop-shop who can remove some steps and stress from their organizational obligations.

Have a contractor who can get a head-start on home projects while clients make the move?

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Excellent. Or, perhaps you can provide an out-of-state agent referral so that clients can sell their existing property in a timeline that works in conjunction with their new purchase. Make yourself a community expert and a connector, and you’ve won a client— and their referrals—for much longer than a single transaction.

Think outside the box when weighing variables.

Relocations aren’t your typical transaction.

You’ll need to do a bit more planning to avoid pitfalls along the way. For instance, have you considered how you’ll tour homes with clients if they live hundreds of miles away?

Are there time zone differences to factor in?

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If clients are relocating from another country, are there any special visa or naturalization considerations? How will their belongings travel? Are there pets to relocate? There are plenty of questions to ask and plan for, but the key is to be communicative and thorough up front. The more information and planning time you have, the smoother the transition will go.

There are certified real estate agent designations you can pursue that set you apart for your experience when it comes to relocations, but in lieu of those—arm yourself with the planning details and methods that will make your client a raving fan. In the process, you’ll up your game, create a happy client, and hopefully field similar business for years to come.

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NUEMI LARGO Nuemi Largo of Modesto, California, brings a specialized blend of candor and communication to thrive in the competitive real estate markets along the west coast. “I’m just real with everyone I meet.

I’m not a salesperson, I’m just myself, and people can immediately see that.”

In 2005, Nuemi entered the real estate industry, and enjoyed three years of success preceding the market crash of 2008.

Afterwards, she began raising a family; and when her eldest child was diagnosed with cerebral palsy, she prioritized the well-being of her loved ones above her career. “I think staying at home raising my kids for ten yeras equipped me with the patience for this business. I’m told that’s one thing people really like about me – real estate can be an emotional roller coaster, whether you’re buying or selling, and I can be there for clients with the patience to stick around and encourage them, because that’s what I do for my kids. I’m there every step of the way, and I believe communication is key for everything.”

Nuemi re-entered the real estate industry in July of 2018, and after working with a team for a few years, decided to strike out on her own in September of 2021.

Her efforts are centered on her hometown of Modesto, and she services the entire Central Valley. During the four years since her return, she has maintained an average of thirteen transactions each year, and she has found that her sincerity and follow-up communication has started to pay dividends: nearly all of her business comes by way of referral. “I don’t need to do much advertising, but one thing I do each month is use LoLo, basically promoting local businesses. Every month they select a local business, like a new restaurant, and

I attach my contact information to an offer for a free meal or a promotion. It’s just an easy way to help clients and businesses at the same time. I also send a letter from the heart every quarter.”

The growing business sector in Modesto, combined with the robust farming communities of the larger Central Valley, has helped Nuemi maintain her steadily growing enterprise. She is grateful for the opportunity to support her family pursuing a career that she loves: “I’m a social butterfly. I am a giver at heart, aside from being active raising my children and a full time business woman, I also make the time to be active in my church, which usually takes place at a friends house where people from different cities come to commune with us. I go there to help, whether by giving a word of encouragement to someone who needs it or help financially. Another way I keep my ‘love’ tank full is by hanging out with my close circle of friends at least once a month we go to some of our favorites local spots: Papapavlo’s Mediterranean, Raw Sushi Bistro, the Grub Hub which is a gated court with a variety of food trucks; or we’ll do one of the festivals here. We just had the Graffiti Festival, and there was artwork and car shows all over. That’s the kind of stuff that gets my tank full.” The vibrant city of Modesto attracts a growing number of clients, and simultaneously creates an exciting environment for Nuemi and her family.

“I do have five kids, so I am always thinking about what’s best for them when I’m thinking about the future of my work.” Nuemi is excited to grow her business alongside the city, and she plans to continue honing the skills and practices that have gotten her this far!

To learn more about Nuemi Largo, visit homesmartpva.com/nuemi, email Treasures@NuemiRealEstate.com, or call (209) 809-9452 www.

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CONNECT BEYOND

REAL ESTATE

to Attract Future Clients What kind of content are you sharing on your blog, website, and social media? Does most of it have something to do with buying or selling a home? While sharing the latest market information or tips on how to qualify for a mortgage, or when someone should buy or sell is important and demonstrates your value as a REALTOR®, it shouldn’t be the only subject you cover. If you only focus on real estate, you’ll be missing the chance to connect with future clients that might not be ready to move just yet. By sharing a lot

of industry-heavy content, you are only going to appeal to those who are currently in the market rather than a broad base of potential clients.

To pull in those other future clients you want to provide fresh, interesting content that will appeal to those possible future clients that aren’t quite ready to move yet. However, you also want to still tie this content back into your business goals.

So, how do you share content that will speak to a wider audience, but also still be relevant to your business?

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Talk About Your Philanthropic Activities

The philanthropic work you do to support your community says a great deal about who you are as a person. Many people will be attracted to working with you because of the charitable works you are involved with. While you may be hesitant to share these efforts because you feel it may come across as bragging, you also need to remember that sharing information about the charitable organizations you support will actually help those organizations. Many of them have small marketing budgets, so any free exposure you can give them helps to promote their cause.

In fact, they want and need you to promote them.

And you can promote them without coming across as a braggart. Focus your content entirely on the organization. Talk about why you support them, how they help the community, and how others can also get involved. This turns what could have been bragging into something that benefits everyone. n

Your Local Community

We humans are connected to each other through our community – our local sports teams, parks, churches, schools, and much more. What better way is there to connect with people in your community than to talk about your community? Demonstrate that you are an expert on your community, and bring that community to your followers. Share information about a local event; perhaps even share the actual event through live-stream video. Interview city officials to get the low-down on the latest development project. Share information with your followers about things they didn’t know about their community. Consult with local historians or the historical society to share interesting information about your community that your followers will want to read. You could even turn it into a series of podcasts or videos. n

Use Your Creativity to Connect

Find creative ways to engage your followers on the topic of real estate. Try engaging your followers in an interactive project such as posting photos of interesting front doors. Doors are the entry point into our homes as well as our private lives. The way we adorn our front door can give someone a sense of our style and personality. Ask followers to submit photos and choose one to post each Friday. Make sure to watermark each photo with your logo at the bottom and include an inspirational quote that ties back to the importance of home. You could also ask your followers to provide a little story or caption to go along with the photo that tells something about them and their home. These kinds of projects are interesting and unique, and clearly connect back to your business. n

Share Your Hobbies

Are you an adrenalin junkie who has bungee jumped from some of the tallest bridges in the world? Are you a foodie that grows your own organic vegetables and fruit? Do you have a Top Agent Magazine

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secret passion for photography? Everyone has hobbies that they enjoy outside of work. When you look past the surface people become quite interesting. People also happen to find interesting people interesting, and tend to remember people based on their distinctive traits. We humans love discovering a person’s behind the scenes story, the mind behind the face. While you don’t want to talk too much about yourself, sharing pieces of your personal life and things that interest you can be a great way to connect with followers. By sharing interesting facts about your life, you will find that many followers will feel a strong, personal connection to you based on your hobbies and personal interests. n

Divulge Interesting Experiences

This is somewhat similar to the idea of sharing your hobbies. Sharing some of your more interesting personal experiences such as a fateful conversation with a stranger or an exciting adventure you had while in another country can be a great way to connect with followers as long as it also relates to some kind of life or business lesson. Talk about experiences you’ve had with clients or purchasing your own home. Experiences that relate to your business are great ways to connect with future clients in a manner that goes beyond the world of business. n

What and Who Inspires You

No matter what you’ve chosen to spend your life doing, you didn’t get there alone. You may have had a mentor that made a special impact on your life or someone already in the business that you looked up to and who perhaps inspired you to get into real estate. You may have found inspiration through a love of architecture or design. People want to know why others do the things they do. Sharing who or what influences you in your personal and business life is a great way to connect with followers. Recognizing that you didn’t get to where you are now by yourself shows humility, and talking about those people that had an influence on you shows others that you stay connected to the world and people around you.

Connecting with potential clients is something that is essential to any REALTOR’S® business. If you’re doing the work to create interesting blog posts and make those connections, you want to make sure that you’re sharing the right kind of content to draw in those future clients. It takes a lot more than simply providing the latest market news. To get the most out of what you share, you need to provide a wide array of interesting content

that will draw in a broad range of followers.

Providing the right kind of content can make all the difference when it comes to connecting with future clients and building the right kind of relationship with them right from the start. Connecting through your website or social media and sharing more than just real estate advice will help you build confidence and trust with future clients before you even meet them.

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CYNTHIA SPEERS A licensed REALTOR® for ten years, Cynthia Speers has built a business on trust, with nearly all of her clients coming from referrals. Born and raised in Oakland, California, Cynthia focuses on representing homebuyers and sellers in the Oakland and Berkeley market.

As an expert on the area, she helps her clients discover unique micro neighborhoods with space, yards, and a sense of community.

While Cynthia works as a solo agent, her husband has been in the business for thirty years and it was building their personal real estate portfolio that sparked her interest in getting licensed. Her communication skills, genuine care for people, and ability to adapt with changing technology and the market have driven her success thus far. When a potential client comes to meet with Cynthia, she conducts an initial interview to identify what exactly they need and how to proceed.

“I talk my clients through their fears, discuss how to overcome hurdles and make sure they know that I have their back,” she says. “I’m a resource to them, always.” To keep in touch with her clients, Cynthia makes regular phone calls, sends out emails, and posts on social media. She also loves to come up with creative surprises to show her clients that she is thinking about them. For example, at Halloween, Cynthia works with a local vendor to create goody boxes that she then spends the day driving the Bay Area to hand deliver and pop in with clients.

A mother of three, Cynthia is very involved in the Oakland community. She knows all the small vendors and tries to keep her “dollars in the community” where possible. Cynthia loves trying new restaurants and visiting shops who have created something unique. She and her husband also support a local academy who run a program for African American girls to put them through college. “It’s all about extending graciousness to my greater community,” she says.

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Here’s a fun fact: Cynthia is an international Hula Dancer! She has danced in festivals and competitions in Barcelona, Spain and Shanghai, China. She frequently greets people with an “Aloha” and finds that hula really keeps her centered in her life.

Looking to the future, Cynthia plans to continue growing her network with the support of her brokerage. She has a nationwide network of referral partners to service clients wherever and whenever. Or, if she is too far away, she intends to have a referral partner who can take over for a client. “I plan to continue to be my clients go-to realtor no matter what and where their real estate need is. I’m really invested in this business and love what I do. There’s no slowing down right now.”

To learn more about Cynthia Speers call 510-517-6936, or email cynthia.speers@compass.com 23 Copyright Top Agent Magazine

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