ARKANSAS 10-19-20

ARKANSAS EDITION

6 Ways to

GET YOUR CLIENT TO TRUST YOU COVER STORY

HOW TO SEND SMARTER EMAILS Embracing Smart Homes

Does New Technology Really Increase Home Value?

KELLY TEDDER FEATURED AGENT

JUSTIN DUBAR

ARKANSAS EDITION

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JUSTIN DUBAR

Young and driven, twenty year-old Century 21 Wrightagent Justin DuBar knew at e teen what he wanted to do just didn’t think he’d be t seriously as a high school stu trying to sell real estate. while he began taking real e JUSTIN DUBAR KELLY TEDDER classes, he took a job workin a moving company. He figur people got to know him and trusted him to move prize possessions from one home to another, perhaps CONTENTS would trust him to help them buy and sell homes as

4) 6 WAYS TO GET YOUR CLIENT TO TRUST YOU 6) EMBRACING SMART HOMES: DOES NEW TECHNOLOGY REALLY INCREASE HOME VALUE?

15) TOP 4 he WAYS TO Though he says quickly realized folks hiring mo trucks already an agent, he wasn’t wrong abou JUICE UP had YOUR OPEN importance building relationships and building t HOUSEofSTRATEGY After getting his license, and building up some cap he 20) became an agent WAYS and “hit TO the ground running.

CREATIVE twenty-two, he began building not only relations SAY THANK YOU and trust, but also a thriving business—and he’s “n looked back.”

22) HOW TO SEND SMARTER Now working asEMAILS a solo agent, Justin represents Jo

boro and the surrounding area, including Brook Blytheville, Bono, Lake City, Bay, Trumann, and P gould. However, he says he’s willing to “go where Phone 310-734-1440 | Fax 310-734-1440 business takes me,” traveling as far as West Helena, mag@topagentmagazine.com | www.topagentmagazine.com over two hours away. Last year, he closed on just north of prior $2.1consent million salesTop and his volume is No portion of this issue may be reproduced in any manner whatsoever without of thein publisher.

Agent Magazine is published by Feature Publications GA, Inc. Although precautions are taken to ensure the accuracy of published increasing exponentially.

Currently at $2.4 million materials, Top Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. for 2020, with “everything in the pipeline and To subscribe or change address, send inquiry to mag@topagentmagazine.com. pending deals,” he expects to be in the $5 million Published in the U.S. range by the end of the year.

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Justin attributes his success to number of things, TopaAgent Magazine but first and foremost, he says, “success is a

mailto:mag@topagentmagazine.com

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6 Ways to Get Your Client to Trust You The word “REALTOR®” can leave a sour taste in some people’s mouths. Many of today’s home buyers and sellers grew up during the 2009 recession. They are wary of anything 4

or anyone who comes off as too salesy, and they want to work with individuals who they can trust.

But how do you prove to someone you’ve likely never met that you can be trusted?

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1

Put Testimonials or Case Studies on Your Website

When something goes wrong, own up to your mistakes. Don’t hide bad news from your clients. Be upfront and responsive.

Testimonials and case studies are social proof that you have both the experience and the skills to do the job your clients are hiring you for. People often leave testimonials when they are either incredibly disappointed or extremely happy with the service they were provided, so they’re a good indication to prospective clients of the treatment they’ll receive.

Case studies, which you can post on your blog or website, have much of the same effect, but even more than testimonials, case studies demonstrate your real estate and finance expertise because they explain how you achieved a specific set of results.

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Be Responsive and Accessible

Can your clients reach you easily? That doesn’t mean you need to be available 24/7, but you should respond to your clients within a few hours of receiving their message. When agents don’t respond to their clients’ calls or emails for days on end or fail to provide them with a direct line of contact, their clients’ experience can quickly become frustrating.

Agents are busy but so are their clients. If you constantly show up late to or reschedule meetings, your clients won’t feel like their time is respected or their business is valued. Make sure you set a realistic schedule for yourself rather than spreading yourself too thin.

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Be Honest and Transparent

Sometimes you don’t have the answer to a client’s question. Be honest about your strengths, weaknesses, and the limits of your knowledge. A good response might be, “I don’t know, but I can find out.” Be transparent with your clients, and they’ll respect you for it.

You should always act in their best interest.

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Go the Extra Mile

If you do the bare minimum, that’s what your clients will remember. Their experience won’t be memorable, and they won’t gush about you in online testimonials or in real life to people they know who could use your services. It’s that simple.

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Put Yourself in Your Client’s Shoes

Clients understand that you need to earn money, but that doesn’t mean they want to feel like they’re just a dollar sign to you. Be empathetic to your client’s concerns, even if you’ve heard it all before. Your clients should know that you are there for them.

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Be Consistent

Being responsive, friendly, and knowledgeable shouldn’t be an act. If you “turn on” your personality for clients and then suddenly become a different person when they leave the room, it’s likely that the cracks in your mask will eventually become apparent.

But “faking it till you make it” is so common it’s become a cliché. When we are starting out, we don’t always have the systems or resources in place to create a smooth client journey, from onboarding to closing, so instead we constantly try to reinvent the wheel. Give yourself time to pause, slow down, and reevaluate your workflow. Creating systems creates

consistency, and those systems can and should be constantly updated.

Developing trust between you and your clients will take time, but doing these things can give you a running start.

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Embracing Smart Homes:

Does New Technology Really Increase Home Value?

Technology and innovation move at a lightning-fast clip, so it can be hard to keep up with all the smart-home trends sweeping the market at a given time. From smart thermostats to security systems accessed through an app on your phone—there are endless options to customize and update your home for the modern era. But which, if any, of these smart home products add 6

value to property in a significant, worthwhile capacity? Especially with new generations of the same products released in quick succession, it can be hard to determine whether it’s worth it to take the plunge. With that in mind, we’ve conducted a deep-dive into the smart home options out there that make the most sense for your bottom line and real estate investments.

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Smart home amenities range in price and return.

There are certain smart home products that won’t break the bank while still adding lovely touches and time-saving features to your space. For instance, a smart thermostat may not run more than a few hundred dollars, but it can take so much of the guesswork and analog nuisance out of programming your home’s internal environment. That said, buyers selling properties with mid-range amenities like this can’t expect a windfall in return. While smart home features can certainly lure buyers and give the sense that a home is attractively modern (and thus move-in ready), it doesn’t mean that you’ll be reaping a sizable monetary reward for your foresight. Conversely, this reality doesn’t mean those smart options

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are without value entirely; it just means that the value of smart home options may be apparent in a different capacity, like luring a particular buyer or creating a desirable, sleek image for a property headed to market.

On the other hand, larger scale smart home amenities that are being left behind for the buyer—like a smart refrigerator or wired sound throughout the property—may be able to lure particular buyers who value high-end details. While it can be difficult to state definitively the value of smart home options, the rule tends to be that the more you put in, the higher the likelihood you’ll reap the investment you sow. Focus your smart home options on home appliances first, then work your way toward security, thermostat, and entertainment options.

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Smart home amenities capture the attention of buyers

Agents must know how to pitch the value of smart home options

Even if you have mostly opted for small or mid-range smart home options, you can still benefit from their presence in a property—even if they don’t inflate your bottom line as a result. Smart home amenities have the power to focus the attention of buyers, sending a clear signal that the previous owners were tech-forward and made an effort to upgrade the property for the contemporary era. Millennial or Gen Z buyers especially value these up-to-date modifications, and the presence of these desirable gadgets can create added interest and drive up value naturally. Likewise, featuring these options in listing photography can also drive interest from younger or high-end buyers looking for move-in ready spaces.

Remember that smart home features are relatively fresh to the market. While some new construction properties are equipped with these smart amenities, just as many homes on the market don’t offer these upgrades and modern flairs. This means that many buyers, of all ages even, aren’t familiar with the benefits and perks of these options, let alone how they’re operated. Before you can derive value from a smart home or smart home features, you’ll need to understand a product’s proper usage, cost, and benefits. Do your homework regarding what smart home features can offer in terms time or cost savings, and be able to show prospective buyers how easy these objects are to use, as well. Do both, and you’ll be in proper command of what smart home features can offer buyers and pitch them accordingly.

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KELLY TEDDER

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Top Agent Kelly Tedder is an Executive Broker for PorchLight Realty where she assists clients throughout Central Arkansas.

A resident of Cabot for more than 20 years, Kelly Tedder has always valued service within her community. After her husband sold their car stereo and home theater business in 2007, she began seeking a career that complimented her outgoing personality and entrepreneurial spirit. Sure enough, she discovered real estate.

years as a Realtor, she offers the experience, business savvy and work ethic required to navigate any transaction. “At PorchLight, I get to work with some of my closest friends,” she says. “We all wanted to go into business together, and that’s how our brokerage formed. Now, we take that comradery and pay it forward to our clients.”

Today, Kelly is an Executive Broker for PorchLight Realty where she assists clients throughout Central Arkansas. A multimillion dollar producer in twelve of her thirteen

When listing a home, Kelly prefers a diversified approach. Starting out, she helps her clients ready their property via a suite of services, such as professional photography

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and videography. Once the home is fully prepared, she shares it over a variety of digital and social media platforms to guarantee a nationwide reach; meanwhile, her open houses are always the talk of the neighborhood. “Open houses are terrific opportunities to develop relationships with our prospective buyers,” she says. “While online outreach is certainly important, I Top Agent Magazine

still look to provide face-to-face marketing strategies.”

Elsewhere, Kelly raises the bar when collaborating with her buyers, standing as a thoughtful guide throughout the process— from start to finish. By leaning on more than a decade of professional experience and her sphere of influence at PorchLight 11 Copyright Top Agent Magazine

“I’m a naturally competitive person,” Kelly says, “and I love channeling that fighting mentality to negotiate a great deal for my buyers.”

Realty, she can ensure that her clients find the right home for their needs. “I’m a naturally competitive person,” she says, “and I love channeling that fighting mentality to negotiate a great deal for my buyers.”

Moreover, Kelly remains in contact long after closing, throwing annual celebrations for her clients, such as a November Pie Party, where she can reconnect and ensure that everyone is satisfied and thriving in their new homes. For her ongoing Copyright Top Agent Magazine 12

commitment and tireless advocacy, Kelly has earned a fantastic reputation around Arkansas, as evidenced by her strong rate of repeat clients and referrals. The key to all her success?’ “I genuinely care about all my buyers and sellers,” she says. “It’s never about the transaction; instead, it’s about open communication and compassion.”

Outside of her career, Kelly is tremendously active in her community. Recently, she has volunteered and contributed to Alex’s Top Agent Magazine

Lemonade Stand Foundation, an organization that has raised more than $200 million for childhood cancer research. When she’s not helping her clients or giving back, she can be found spending time antiquing or Top Agent Magazine

relaxing at home with her beloved husband, daughters and pomeranians.

Looking ahead, Kelly has strong ambitions for her career at Porchlight Realty. As her Copyright Top Agent Magazine 13

business continues to grow, she intends on building out a team. In fact, her daughter has already come aboard to assist with marketing and advertising at her offices in Cabot. But no matter what, Kelly will continue setting

a new standard for service around Arkansas.

“Above all, I would do anything for my clients,” she says. “I will work day and night to find them the perfect home or get their house sold.”

To learn more about Kelly Tedder email kellyteddersellshomes@gmail.com visit porchlightar.com or call (501) 259-0909 www.

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Top 4 Ways to Juice Up Your Open House Strategy

by Rob Flitton

I go to open houses, but not just because of my profession or interest in architecture and interior design. I go to open houses to see how effective real estate agents are at selling. It has been rather eyeopening because there is very little selling going on—the average open house strategy needs work.

1.Build a Dynamic Open House Booklet After they leave, open house visitors will discard a one-page for-sale info sheet naming a home’s features. But they will keep, and possibly use, a 6 or 8 page booklet loaded with interesting items that directly solve problems for them.

Perhaps “selling” is considered an outdated skill, or that it feels socially awkward for agents to be regarded as a salesperson. But if you’re a real estate agent, you are a salesperson. At most of the open houses I go, I see money floating out the door every time a visitor leaves because of the agent’s inability or refusal to sell.

It will require some strategic thought to nail the content and design, but perhaps include: (i) descriptives about the benefits of buying the property you’re showing, and not just data, (ii) compelling reasons why they should consider working with you along with a web link to search for listings on your website, (iii) a web link telling them how to get a prompt, written estimate on the value of their home, or to find out what other homes in their neighborhood sold for, (iv) possible discounts on real estate related services—maybe a reduction in fees from your preferred lender, or a reduced home inspection price, (v) possible discounts on non real estate related items.

An open house is a lucrative opportunity to find buyer or seller clients –selling the listing itself may also be the goal, but an agent should not pass up this chance.

There are 4 distinct strategies an agent can immediately employ to juice up their open houses and get awesome leads.

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If you combine this dynamic booklet with properly trained closing language, as touched upon below, it is something the average person will either keep and use or pass along to someone they know. A well designed booklet can bring you a lot of business.

data—and they are void of interesting or problem-solving information.

2.Work The Neighborhood A few days prior to your open house, find the names and addresses (from tax records—or elsewhere) of, say, 20 homes in each direction from the Pre-internet, both open houses for open house. resale listings, and model homes for new construction, relied on strategic For the cost of postage and some collateral materials (handouts). Vis- sweat-equity, mail a postcard to these itors were ostensibly looking at sev- 80 homeowners inviting them to the eral competitors at the same time, so open house and offering something collateral materials had to have the unique and compelling—perhaps a power to bring them back to your drawing or giveaway for those willing site—a great call to action, eye- to provide their opinion on the asking catching color, identification of the price of the home (and the entry card, of course, will net you their email benefits of buying your product. address and phone number). People Yet at open houses today, I primarily are generally nosy and like to be see bland information sheets dis- validated, so asking for their opinion cussing features—the listing price, on something happening in their own the square footage, and the standard neighborhood is very appealing.

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And, it is best to mail them again right after the open house to talk about what happened.

“From our Saturday open house, we discovered 3 qualified and eager buyers that are now looking for a home in this neighborhood—if you would like to know what your home is worth for these buyers to consider, please give me a call.”

dynamic booklet and say: “Please enjoy our open house, and am hoping you’ll do me a favor. This booklet is loaded with great information about, and if you become interested at some point in buying or selling, would you please call and give me the opportunity to earn your business? Or if you happen to know someone now who is looking now, would you kindly pass this booklet onto them?”

Also, adding on door-knocking or If they reply with a “don’t know” type flyer-hanging to your mailings boosts of answer this usually means they are your neighborhood equity even more. indeed looking but are just not ready yet to reveal this to you, so you will 3.Close and Qualify need to work to make a connection.

Engage every single visitor in closing Good consultative sales connections dialogue, because every single visitor are made when you can make them feel you’re not pushy and are able to is there for a reason. directly resolve their problem.

While smiling, with shoulders erect, and maintaining suitable distance, A “yes” type of response is great, but look them in the eye and offer your you should take the qualifying step of handshake while stating your full asking them if they’re working with another agent. If they are, the dyname and company—and then ask: namic booklet comes in handy again: “Are you out looking to buy a home “If for any reason your agent is today?” unavailable to show you homes, I can be reached at the phone number in There are 4 categories of answers, this booklet. Plus, it contains fantastic and any answer they provide is an resources for searching online and a opportunity to get to the marrow of discount on financing.” what they need. There are “nos”, “don’t knows,” “yeses,” and “other.” If you can’t get a sandwich, get a bite.

If they are definitive about looking, If they reply with a “no” variety of and don’t have an agent, then they are answer, then you can hand them your available for you to work with and Top Agent Magazine

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here again you need the right type of closing and qualifying dialogue.

The goal here is to evoke from them their home-buying goals so that you can match and narrow down to a single opportunity. It’s a mistake to present multiple listings to a buyer at once. Ask broad questions and then narrowing questions followed up by “if-then” questions.

Example: “What types of functions do you want in your new home, or activities near your neighborhood?”

Followed by something like, “is the number or size of bedrooms important to you?” Followed by, “so if I can show you the kind of home we just described, are you ready to go see it and possibly make an offer?”

4.Have Interactive Tech Tools Onsite It is the worst feeling to engage someone as a potential client at an open house and then have no tools available to solve their problem— don’t assume they aren’t going to want to do business right away.

If you’re engaging a potential buyer, you better be able to instantly gratify their desire to see viable homes online so internet access and an easily view-able screen are necessary. They may ask you to go see other homes in-person, so you need to have a coagent available to either show them those homes, or spell you off as host while you do. You may be asked to write up an offer for them so you will need the tools and ability to create and e-sign documents.

Naturally, any objections or “nos” you receive in this process are just fan- When a potential listing client is in tastic opportunities to learn about their front of you, you need to be able to needs and earn a connected trust. show them recent comparable sales and may even be asked to list their The “other” thing they might tell you home and will need the tools and is that they’re not a buyer at all, but a ability to create and e-sign documents potential seller. Potential sellers often for taking that listing. go to open houses to find out how their home stacks up, but are you It happens sometimes—but it never aware what the number one reason happens if you’re not ready. they attend open houses is?

Potential sellers go to open houses to Rob Flitton is a Seattle Real Estate Mardirectly or indirectly interview you, a keting specialist helping independent agents to increase their income. Email Rob potential listing agent. And they hire robflitton@gmail.com at any time or call/ confident, prepared professionals. text him at 206-612-2314.

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Creative Ways to Say Thank You

Most top real estate agents find ways to welcome their clients to their new home. A common theme is a bottle of wine and some wine glasses for that first post-threshold toast, or a bouquet of flowers to brighten up that empty living space until the furniture arrives.

But are you truly being as creative as you can with your appreciation? Here are some innovative gift ideas that will truly keep you front of mind with your valued customers and assure their gratitude and repeat business, not to mention a slew of referrals.

1. How about a streaming video device, like a Roku

or Amazon Fire Stick? There’s a good chance your clients will not have their cable service up and running for a few days, and this is an excellent way for them to enjoy their television before they get that connection going. Bundle it up in a basket with some DVD’s for the kids, and don’t forget all necessary cables.

2. Matching bathrobes and Bath kits: Fleece or ter-

rycloth bathrobes and a basket filled with highend his and her body scrubs, bubble bath and other luxurious pampering items can make the first night in a new home feel like a check-in at a fabulous resort and make the memory of that first night one to cherish. Again, don’t forget the kids!

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3. Arrange a catered meal from a local vendor. As-

certain in advance dietary preferences and restrictions, and have a wonderful, healthy meal delivered on move-in night. To complete the magic, provide brand new plates, silverware and glassware to serve it all on.

4. For homes with swimming pools or Jacuzzis, a

stack of fluffy pool towels is always appreciated and will be used by family and friends for years to come. Additionally, acrylic stemware for celebrating safely can be provided alongside them.

5. If it’s winter time and the home has a fireplace, make sure there’s plenty of wood to burn. Some fireplace accessories and a log holder will certainly make your clients appreciate you on every chilly night to come.

So when it comes to gifting your buyers, the trick is to be creative. A bottle of wine lasts one night, and the flowers wilt in a few days. Try coming up with something a little more creative that will remain with your clients in their day-to-day lives and remind them of you consistently. The little bit extra you spend to show your gratitude can reap huge dividends when it comes time for your client to purchase a second home or refer a friend.

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JUSTIN DUBAR Young and driven, twenty-sixyear-old Century 21 Wright-Pace agent Justin DuBar knew at eighteen what he wanted to do—he just didn’t think he’d be taken seriously as a high school student trying to sell real estate. So while he began taking real estate classes, he took a job working for a moving company. He figured if people got to know him and trusted him to move their prize possessions from one home to another, perhaps they would trust him to help them buy and sell homes as well.

Though he says he quickly realized folks hiring moving trucks already had an agent, he wasn’t wrong about the importance of building relationships and building trust.

After getting his license, and building up some capital, he became an agent and “hit the ground running.” At twenty-two, he began building not only relationships and trust, but also a thriving business—and he’s “never looked back.”

Now working as a solo agent, Justin represents Jonesboro and the surrounding area, including Brookland, Blytheville, Bono, Lake City, Bay, Trumann, and Paragould. However, he says he’s willing to “go where the business takes me,” traveling as far as West Helena, over two hours away. Last year, he closed on just north of $2.1 million in sales and his volume is increasing exponentially. Currently at $2.4 million for 2020, with “everything in the pipeline and pending deals,” he expects to be in the $5 million range by the end of the year.

Justin attributes his success to a number of things, but first and foremost, he says, “success is a mindset.” Though he acknowledges real estate can provide a great living, he truly cares about people.

For Justin, the most rewarding thing is seeing the client’s excitement when the final papers have been signed and the deal is closed—handing the keys to a buyer for their new home or knowing he’s helped a seller get top dollar.

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Whether it’s helping to find an inspector or providing a list of vendors to make repairs, Justin strives to do “anything and everything” to make transactions go smoothly for his clients. He actively markets properties online through social media, but also (pre-Covid) knocks on doors. Clients notice his efforts. Justin reports his reviews are consistent, noting he is “there every step of the way; ready to go above and beyond.” Justin understands what brings people back; “once I’ve built a relationship with a client, they trust me to guide them through the process.

Whether on the buying or selling side, there is always repeat business.”

Justin values his clients—past, present, and future. He checks in regularly with calls, texts, and emails. He is always thinking of ways to separate himself from others in the industry. Last year, for Christmas he gave his clients an ornament containing a picture of their home, knowing it would be something they will enjoy year after year.

Ultimately—as Justin suspected back at eighteen—it’s all about building trust and relationships that last over time.

Ask him what he likes to do outside of work, Justin eventually says he enjoys reading, listening to podcasts, hunting, traveling, and being outdoors. But first he says his job is his hobby, adding “most of the time, it doesn’t feel like work.”

For more about Justin DuBar, please visit Workwithdubar.com; email jdubar.realestate@gmail.com; or call 870.273.5612 http://

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How To Send

SMARTER EMAILS

Email is a great tool for agents to use when trying to stay in touch with their past clients, as well as for reaching out to prospective clients. However, used incorrectly it can make your attempts to reach out seem like spam. The secret to using email effectively is making sure that everything you send out does one thing: ensure that you remain relevant to your contacts. To do this you have to get personal. Personalization will go far to ensure that your contacts are actually clicking on your emails. This means that if you do reply on an automated drip email campaign to build business, you need to customize your content so that it delivers something meaningful to each individual recipient. Here are some steps that will help you do exactly that:

1. SEND A WELCOME EMAIL TO

NEW CLIENTS AND PROSPECTS Rather than simply add new contacts to your automated email drip campaign, make sure to send each new contact receives a warm welcome as well. Sending a welcome email along with adding new contacts to your drip campaign is proven to be 86 percent more effective at catching your contact’s attention. Let them know they are welcome and that you appreciate their interest.

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2. NURTURE YOUR RELATIONSHIP

THROUGH YOUR EMAIL To let your potential client know that you are thinking about them by sending them useful content that relates to the process of buying or selling a house. Some great topics include credit score information, ways to save money, regular market updates, what buying in your market is like, information about the neighborhood, tips on how they can prepare their home for sale, and other relevant information. A great way to

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add to these emails’ punch is to time them so that they coincide with what that individual is going through and dealing with at that time on their path through the buying or selling process.

3. CELEBRATE IMPORTANT DATES

Everyone loves to be noticed and appreciated.

Schedule emails to go to each client that celebrate their purchase anniversary or birthday.

Make sure you include a personal note and your own wishes that the year ahead goes well for them. If you’ve been a bit out of touch with your contacts, you might want to send them a friendly hello.

4.

MOBILE-FRIENDLY EMAILS With our phones being akin to mini computers, most people read their emails on their phone these days. So, it is particularly important to make sure that your emails are rendering well on the smaller screens. If you want to make any kind of impact, you have to run a mobile-friendly email campaign in today’s world. You are going to lose a lot of your audience if they can’t read your email on their phones.

5.

TRACK THE PERFORMANCE OF YOUR EMAILS AND ALTER ACCORDINGLY The best way to make sure your emails are being read and making the kind of impact you desire is to consistently monitor the analytics,

and see what your readers are actually clicking on and what elements are most popular with your contacts. Going forward you can alter different elements of your email campaign such as content, images, graphics, and even smaller elements like your subject line to draw in more clicks from your readers, and cater to what grabs their attention.

You also want to follow a targeted email strategy. The best way to do this is segment your email list based on the data from your CRM and the demographics of your contacts. Different clients are going to be interested in different content. Long-time clients looking to buy a second home or possibly downsize are going to be interested in completely different content than your first-time buyers. A good way to filter your contacts is by looking at which ones are looking to buy or sell, how far along in the process they are, as well as other important information about them.

6.

DON’T SPAM UNDER ANY CIRCUMSTANCES You probably already know that flooding your clients’ emails is big no-no. However, different people have different ideas about what is too much contact. One great way to approach this problem is to ask your clients whether they would prefer weekly, monthly, or occasional emails from you. This way you can cater to each client’s preference.

The emails you send your clients can often be a double-edged sword when it comes to how well they work to bring in business. Following these simple rules will help your emails be as successful as they can possibly be, and will make your contacts much happier with you. So, don’t just send out emails without doing your homework about how to do it right. Your email campaigns can be a powerful tool if you know how to create and utilize them in the right manner.

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