ARIZONA 1-25-21

ARIZONA EDITION

Easy Blog Topics for Your Real Estate Blog

3 EASY AT-HOME DIY PROJECTS

SMALL YARD? BIG STATEMENT:

TO INCREASE PROPERTY VALUE

HOW TO MAKE THE MOST OUT OF MICRO OUTDOOR SPACES

FEATURED AGENTS

JODI & MITCH GEIGER RC HARD COVER STORY

PETER & RYAN DELUCA

ARIZONA EDITION

JODI & MITCH GEIGER

RC HARD

Jodi and Mitchell Geiger are a married a repeat and referral rate at 75%, it is Multi-award-winning, multi-million to see, and I’m w real estate team who have earned Jodi and Mitch’s personable approach, 19 top 23 agent RC Hard – of EXP Realty a bad decision if I a stellar reputation producing in Scottsdale, patience, and flexibility that keeps Arizona, where they have been in the Arizona – is a hardworkclients coming back. “We make the in Chandler, industry for a combined thirty years. entire process fun and professional,” ing, talented Realtor who consistently Another factor in “We’re a team to be reckoned with,” Jodi says. “We are hands-on. We pride achieves outstanding results for his many story is the depth Jodi says, “professionally and otherourselves on getting to know each grateful buyers and sellers. RC’s focus edge he brings to wise.” For both Jodi and Mitch, being client on a personal level.” What sets successful realtors is all about listenthis team apart is their attentiveness. on providing top-of-the-line customworking agents w ing. “It’s not about the transaction,” “We treat everyone the way we would er service, coupled with his intensive real estate. “My d Jodi says. “It’s about being conscienlike to be treated,” Mitch says.

9 knowledge of the industry, has translated and understand tious. It’s about helping people.” Mitch adds that they don’t look at clients just reputation as an agent who Jodi and Mitch work with clients into a stellar industry than mos & RYAN DELUCA asPETER clients.

“We look at them as people, across a range of price points, helping be trustedJODI to provide excellent knowledge benefi PETER & RYANcan DELUCA & MITCH GEIGERreal RC HARD even as potential friends,” Mitch says. “Many times investors, flippers, and first time home buyers. “We estate advocacy. ally working on we will ask this: You like this home, but do you love really like helping,” Jodi says, “no matter the price ultimately to the benefit of m this home? We really want to make sure they can enjoy point, or how long it takes. Our tagline is, ‘We’ll help their decision.” you find the house RC’s awards and recognitions include the that Fiveyou’ll Starcall home.’ We want your home style to match your With areason verService Award, membership in his brokerage’s Multi-lifestyle.”

Another RC’s busin While living in New York City, Jodi and Mitch fell satile marketing approach that includes social meMillion Club, and named “Who’sand Who in Real andalong thrive in love with Arizona on a trip to Dollar scope out relocation dia campaigns gorgeous mailings, withyear a after year w Estate” by East Valley Homeowner’s Magazine.

RC tiation skills possibilities. “That beautiful blue sky just pulls you dedication to staying in touch with clients, Jodi and and thorough, in,” Jodi says. Due to the move,his Mitch had thein opporMitchat area as passionate young about what marketing. they do as when began journey real estate relatively “For each prope 4)tunity EASY BLOG FOR 15) EASY AT-HOME DIY to reinvent himselfTOPICS professionally.

He earned they began.

“We 3 both enjoy a challenge,” Mitch says, age. “My parents owned a construction company,” around a thousand dollars to his realtor’s license,ESTATE and quickly BLOG grew his business “and to be able to find the right for a client is YOUR REAL PROJECTS TOhome INCREASE he recalls, would seevery that when they finished team create through positive word-of-mouth and“and socialI referrals. important to us. We do everything in our powera video of the PROPERTY VALUE was toprofiting from their hard areas.” Combining this with Jodi and Mitch work asa ahome, team at someone HomeSmart,else taking meet that challenge.” care of every aspect of each transaction.

“We let clients work. So, I studied and obtained a four-year degree in to fast sales for top dollar, r 6)know SMALL YARD? that it’s always one of us that they will get,” Jodi When Jodi and Mitch are not working, they are Applied Science of Real Estate along with a second returning and referring – clie 21) THINGS SUCCESSFUL says. STATEMENT: “We do it all, from soupHOW to nuts.” TO engaged in their 8 community through various organiBIG degree in Business and Administration.

With these zations, including Girls on the Run, and the Boys and PEOPLE NEVER DO MAKE THE MOST OUT OF With a wide-ranging geographic reach, Jodi and Mitch Girls Club.

They love Arizona, and enjoy hiking, andnew agents in h skills added to years of experience, I am able as an RC mentors MICRO OUTDOOR SPACES primarily serve Scottsdale and the northeast corridor kayaking down the Salt River. agent to make smart real estate investment for my back to his community by of metro Phoenix. For them, knowledge of many areas clients, and myself.” raising event for a local a is beneficial for their clients. “A lot of our clients who For the future, Jodi and Mitch plan to keep growing. fundraising relocate here don’t know a lot about the area at first,” “We hope we can help more friends and family moveevents to prov Mitch says. “We like toLicensed give them since a macro view, RC and has here,” says, “to see how beautiful life inWhen Arizonahe’s not worki 2007, builtJodi a thriving business need. then get more specific as their wish list changes.”

With can be.” on a rock-solid foundation of honesty and integrity. the country in his customize

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The majority of his considerable business is based on To find out more about Jodi and Mitch Geiger, call 602-321-4149, Phone 310-734-1440 | Fax 310-734-1440 personal referrals, a significant achievement in the RC’s plans for the future are email jgeiger@hsmove.com or you can visit thegeigers-azhomesales.com.

mag@topagentmagazine.com | www.topagentmagazine.com highly competitive world of real estate. When asked growing his exceptional bu he manages to inspire such without impressive loyalty investment No portion of this issue mayhow be reproduced in any manner whatsoever prior consent of the Top publisher.

Agentportfolio, expa Copyright Agent Top Magazine Magazine is published by Feature Publications GA, Inc. Although precautions are“Many taken to ensure of published amongst his clients RC responded, other the accuracy management, and above all: materials, Top Agent Magazine cannot be held responsible for opinions expressed or facts supplied by its authors. agents are commission-driven. I’m more service as possible achieve their dr To subscribe or change address, send inquiry to mag@topagentmagazine.com. driven. I want my clients to be very, very happy. I’m helping people,” says RC, his Published in the U.S. not afraid to show them as many homes as they want real estate as a tool to do that 2

Top Agent Magazine For more information about RC Hard, call 480-406-7196 or email RCH

mailto:mag@topagentmagazine.com

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Easy Blog Topics for Your Real Estate Blog Today, blogging looks a lot different than it did back in 2007, when the platform was just beginning to take off. Successful bloggers don’t choose blog topics on a whim. They think strategically and develop pillar content that their target audience will come back to again and again.

Real estate bloggers should be less concerned with whether the same post already exists (it does) 4

than with how they can be more informative and helpful than their competition. Your personality is likely the thing that your clients connect with, and your blog is another place where you can let it shine.

Pillar content refers to those evergreen posts that never get old because they are always timely.

Think about those questions that you’ve had to

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answer a hundred, if not thousands of times— that’s your pillar content. Wouldn’t it be nice if you could direct your clients to a blog post or, better yet, they discovered the answer on your website rather than you having to constantly repeat yourself?

Or maybe you helped a client sell their house for much more than they were expecting by conducting a series of small and inexpensive renovations. Tell your readers how you did it.

Evergreen Content

Your clients are likely new to the area. Inform them about upcoming community events or mom-and-pop shops they may have never heard of. Are there hiking trails or parks nearby?

What’s the best place to grab a cup of coffee before work or a beer after? You can spotlight these places regularly as a monthly series.

This should really make up the bulk of your content. The possibilities are endless, and you could easily come up with an entire year’s worth of content with only a few hours of brainstorming.

Here are some examples: You could provide your readers with a list of questions they should ask when interviewing a realtor, the steps to becoming a real estate investor, real estate facts all first-time homeowners should know, steps new parents should take to prepare their home for a baby, recommended vendors for home maintenance, or common real estate terms defined.

You could explain to your readers what they need to know about home staging, which home renovations add the most value to their home, how to research schools or crime rates in specific neighborhoods, what a home association is, or how to start flipping houses and buying foreclosures.

Case Studies Sometimes realtors work with a client for years before they are ready to buy a home. Personal finance blogs are a thing for a reason. People want to see exactly how someone else achieved a shared goal. If you have a close relationship with a client who you helped become a homeowner, consider interviewing this client and writing up a case study that shows exactly how the two of you worked together to achieve this goal.

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Stay Local

There are plenty of real estate news outlets that will be posting about the state of the market—but they won’t be talking about your specific community, and that’s where your blog comes in.

Of course, if you only blog about community functions or properties on the market, then as soon as that event is over or that listing is sold, your content ceases being useful.

The best real estate blogs balance their content by posting a little about all the above. Maintaining a high-quality blog means your prospective clients don’t need to visit several websites to have their questions answered because you’ve done the work for them. It’s a tool that helps you make a great first impression.

If you still need help coming up with blog topics for your real estate blog, consider sending a survey out to your clients. You can send it via email and post it on social media. Ask your clients what real estate problems they need help solving and write your content with their responses in mind.

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Small Yard? Big Statement: How to Make the Most Out of Micro Outdoor Spaces When house-hunters compile their lists of musthave home items, a dreamy backyard space is often near the top. After all, who doesn’t want an outdoor oasis of their very own? From summer barbecues to open space for your dog to frolic— everyone has their own aspirations when it comes to creating the perfect backyard paradise. But as homebuyers seek properties deeper within city limits, and Millennials opt for properties with 6

urban amenities and access, home-connected outdoor spaces are becoming a bit smaller in stature.

Of course, size isn’t everything when it comes to outdoor space. Even balconies, rear patios, and ultra-tiny yards can provide homebuyers with the outdoor reprieve they crave—even on a smaller scale. For a few ideas that can help you envision all the possibilities of a micro outdoor space, read on for inspiration.

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Think vertically.

When space is at a premium, think up instead of out. In other words, make the most of small spaces by capitalizing on your backyard, balcony, or patio’s overhead height. Mood-setting string lights, hanging pocket or wall gardens, floating shelves, and modern overhead hangings can create a sense of privacy and luxury without cluttering the square footage on the ground.

Soothing sounds set the mood.

Upgrade the look of structural components.

Not in love with your patio pavers? Don’t have the sweetest view off your balcony? Whatever your small backyard living space gripe may be, there’s always a solution if you go back to the basics. Consider the structural components of your outdoor space that you aren’t in love with and there’s likely an affordable, eye-pleasing solution. For instance, plenty of home goods Top Agent Magazine

retailers make a variety of punchy or luxe outdoor rugs that can disguise stained or lackluster outdoor flooring. Power-washing is another great solution for old grime and dirt that’s an eyesore. Don’t have a great view? Planting ivy on bare walls, installing adjustable mood lighting, or hanging planters can create a more inviting ambiance.

While there may not be room for a swimming pool or pond in a micro yard or balcony, you can still bring the calming presence of water to your outdoor oasis. Fountains run the gamut in sizing and price, making this amenity an easy acquisition. What’s more, a running fountain not only adds a soothing sound to your space, but it also helps drown out noise from the street or the neighbors—making your space entirely your own and stress-free.

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Don’t compromise on your culinary dreams.

If you love to entertain in outdoor spaces or relish the chance to man the grill—small outdoor spaces don’t have to trip you up. Grill options (both propane and charcoal) come in a range of sizes, many of which can be outfitted securely to balcony posts or be tucked away and out of sight when out of use. Consider nesting tables or those with a removable leaf to adjust your seating and dining options depending on company.

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Another trick? A small, oscillating fan can keep air flow moving in a small space during grill season—and can be easily affixed to walls or posts, as well.

Don’t let yourself or clients be discouraged by spaces with more limited square footage in outdoor areas. Furniture and design trends have already begun shifting toward providing better small-space options, and at the end of the day, a backyard space is all about providing an area for relaxation. With a few well-placed, strategic choices, you can still have it all.

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PETER & RYAN DELUCA Top Agent Magazine

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PETER DELUCA “My reputation in this business is very important to me. I want everyone who works with me to feel that they have been treated with care, respect, and knowledge. I am honored to work with a team of professionals and I would not be where I am today without their dedication and service to our clients.”

“Want to go for a ride?” The adventures of a lifetime can start with a simple question. Thirty-three years later, Peter DeLuca and TamarRala Kreiswirth have raised a family, built a business, and shared many adventures. “On several occasions, I bumped into TamarRala out n’ about in town. When I saw her at the 4th Avenue Street Fair, I asked if she wanted to take a ride on my motorcycle. That was it; we’ve been together ever since!”

Adventurous from the beginning, Peter and TamarRala and their two sons, Ryan and Adam, have traveled the world. They’ve hiked, scuba 10Copyright Top Agent Magazine

dived, skied, and explored more than 25 different countries. Peter shared a few stories about their adventures; “We took the boys to Botswana and Zimbabwe. It was surreal! Being among the animals was unlike anything we had experienced before. You are driving around in a Jeep in the middle of a herd of elephants or a pride of lions.

It’s unbelievable!” Risk taking is apparently key to their travels! They bungee jumped in New Zealand.

“We did a 440 foot high bungee jump. Adam was 13 years old at the time. He saw it online and signed us up!” Peter describes the experience, “You are in this plexiglass box over a deep ravine. You walk Top Agent Magazine

out on a plank with the bungees attached to your ankles. At the end of the plank, you dive off, falling 440 feet before springing back up.” Peter laughs and adds, “My palms still sweat talking about it.

We’ve gone sky diving too, and they are both about the same rush. It’s fabulous!”

While the Coronavirus altered their travel plans this year, it also brought a surprising blessing. “Both of Top Agent Magazine

our sons were living in New York when the pandemic hit. Everything shutdown, and unfortunately, Adam contracted COVID. As a result, they both moved back to Tucson.” Thankfully, Adam is doing better.

“It’s been six months, and his sense of smell has not fully returned, but he was lucky it wasn’t worse.”

Adam works remotely in the tech industry. “Ryan joining me in the business was a dream come true.

I am excited about growing our business together.”

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Peter was introduced to real estate when he was young. “My mom sold real estate while I was growing up. She always said that I would be good at it.” While Peter’s mom could envision his future in real estate, it would take Peter several years to discover that vision for himself. “After high school, I quickly realized that college was not for me. I had a buddy who was a carpenter. I went to work for him and his stepfather. I helped build homes and apartment complexes.” Peter herniated a disc and moved into the next career. “I had a good friend who was a massage therapist at Canyon Ranch.” Peter enrolled in massage therapy classes. “I was a carpenter during the day and a massage therapist at night.” Peter loved working at Canyon Ranch, but when Ryan was born, he wanted to transition into a career with more opportunities.

“While I was working at Canyon Ranch, I met an investor that wanted to buy and sell fix-up homes.

We completed several projects. I truly liked the whole process and all that I learned when I was a carpenter prepared me well for this. It didn’t take long before I was in real estate classes!”

Early on in his business, his mentor, Sherri Neasham, set the gold standard for Peter that he still holds Copyright Top Agent Magazine 12

himself to today. “Sherri was paramount to where I am today. She is one of the most ethical people I’ve ever met. From the beginning, she demonstrated the importance of integrity in this business. ‘Put the clients’ interest first’, she said; “you won’t go wrong and the clients will come back to you.” 2,400 transactions later and over half a billion dollars sold, Peter’s real estate business is a solid testament to the wisdom in those words. While Peter’s integrity and customer care earned him more referrals, his wife’s marketing suggestion would take the business to the next level. “My wife and I worked together before she retired five years ago. She and my office manager, Geri Murray, decided that we should add my photo to our business cards, signs, and advertisements.”

At the time, Peter had about 50 listings. “After we rebranded, the phone never stopped ringing. It made a huge difference; my listings were no longer just another company listing.”

TamarRala first joined the business during a challenging time for Peter. “In 1995, I became very sick. The doctors couldn’t figure out what was wrong. I was steadily losing mobility. My wife got her license to manage the business.” After being Top Agent Magazine

misdiagnosed for six years, Peter finally received an answer. His diagnosis: Multiple Sclerosis. He started taking medication, but it didn’t help. Even though daily life became increasingly difficult, Peter refused to give up. Family adventures took on new significance. “We didn’t know where it was going, so we just kept pushing to have as much fun as we could while we could. I started using a cane when we traveled so I could get through the airport. When I could no longer hike, my family decided to start scuba diving because I could do that. We thought I Top Agent Magazine

might end up in a wheelchair. I pushed hard with work too because I may have only had a limited time to make a living for my family.” Peter found new doctors and a different treatment plan for MS— chemotherapy. “Not many people know that you can do chemotherapy for MS; it changed my life.

After the treatment, I started to gain mobility.” The more mobility Peter gained, the more he did. “Once it started coming back, I fought hard to keep it. I still work out every single day. In the winter months, I practically live in the Catalina mountains. I hike Copyright Top Agent Magazine 13

there weekly!” For years Peter didn’t tell anyone about his diagnosis, “It’s a competitive business. I was concerned about the effect it may have, but I’m proud we’ve beaten it. I say we because it was a family affair. I could not have survived without my family, especially my wife. She has been strong through all of the ups and downs while I was sick and then when the market crashed. For five years, she negotiated shortsales with banks on behalf of our clients. It was tough, but it paid off. It kept us in business, and our team employed.”

In life and business, Peter strives to set a good example. “My reputation in this business is very important to me. I want everyone who works with me to feel that they have been treated with care, respect, and knowledge. I am honored to work with a team

of professionals and I would not be where I am today without their dedication and service to our clients.”

As Peter looks to the future, he’s excited to help his son launch his career in real estate. “I want Ryan to have the opportunity to be just as successful. Ryan has a big heart. He understands how important it is to make sure our clients have everything they need to make the best decisions in this fast-moving market.” Peter wishes the same for every member of his team. Peter’s team includes his sister Peggy, his son Ryan, Buyer’s Agent Dawn Heinemann, Ryan’s best friend and Buyer’s Agent Matt Landau, and Office Manager Geri Murray, who has been working with Peter for over 25 years. Peter is thankful and excited to help lead the next generation in real estate.

“I am passionate about helping others create a foundation that they can build on and achieve their goals.”

For more information about Peter DeLuca, please call 520-977-4770, visit PeterDeLuca.com or email PeterDeLuca@RealtyTucson.com www.

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Top Agent Magazine

3 Easy At-Home DIY Projects to Increase Property Value Most homeowners have a lengthy list of chores and bit projects they intend to accomplish around the house. Oftentimes, those to-do items are completed piecemeal over a long stretch of time, or else sometimes not at all. However, when it comes time to prepare a home for market, all those tasks begin to pile-up and overwhelm. The Top Agent Magazine

list of things to do before the photographer comes or the first open house is held might seem endless, but not if you tackle just a few things here and there as you go. These sorts of projects—easy, DIY, at-home tasks you can accomplish in a few hours or less, with tools you most likely have on hand— go a long way with marginal effort.

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Complete a quick rehab of closets and storage areas Many agents advise clients to declutter and depersonalize their spaces ahead of professional photography and home showings. The idea is to provide prospective buyers with a neutral palette. Not only does this allow them to imagine their own lives unfolding within those four walls, but it also helps make a home’s square footage stand out. One way to add visual space to your home without calling in the contractor is to declutter common storage areas and closets. When buyers can get a complete look at a closet’s capacity, or a pantry’s depth, or the garage’s full functional potential, they get a better sense of a home’s potential and thus, its value.

In that vein, consider decluttering and cleaning your high-traffic storage spaces: the garage, pantries, closets, attics, and basements. Besides, organizing and discarding unwanted items help you prep for a move anyway, while giving potential buyers a peak at how spacious your home really is.

Add easy curb appeal with a bit of sweat equity Sure, curb appeal can arrive in the form of a new mailbox, pathway lighting, or updated house numbers, but it can also come cheaper than that. Curb extends to the upkeep of your lawn, landscaping, and home’s façade, and there are plenty of ways 16

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you can give these zones a refresh without spending anything but time. Keeping your front and back yard green and uniform adds a lux layer to exterior square footage.

Likewise, polishing the outside of your windows, trimming hedges, and sweeping the walkway can make a tidy and wellcared for first impression. There are other measures you can take too. Planting wildflower seeds in empty beds, or collecting some landscaping rocks to frame mulched areas can add a bit of character to your residence. Repainting the front door, ensuring trees are trimmed, and keeping back patios Top Agent Magazine

neat and uncluttered also underscore a home at its finest, which is ripe for buyers to snatch up.

Transform tiled spaces into sparkling clean surfaces.

Bathrooms and kitchens are where sellers can stand to add plenty of value in the process of selling a home. While pricey renovations might be out of the question for some, there are still affordable and time-effective ways you can transform for these spaces for the better. Cleaning,

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bleaching, or redoing your tile grout—in either kitchens, bathrooms, or other tiled spaces—can give these high-trafficked areas a new lease on life. Ensuring windows, mirrors, stainless steel appliances and backsplashes are streak-free and polished also demonstrate to buyers that your home is well-cared for and practically move-in ready. Sometimes, the devil is in the details. You might consider relining drawers, changing out knobs and fixtures,

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or else decluttering cabinets and shelves for a fresher look.

No matter the challenges ahead as you prepare your home for sale, completing a few small tasks every weekend or so can put you miles ahead of the competition.

Without spending a dime, you can add serious value to your home’s bottom line, setting you up for success as you begin your own home-shopping adventure.

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JODI & MITCH GEIGER Jodi and Mitchell Geiger are a married real estate team who have earned a stellar reputation in Scottsdale, Arizona, where they have been in the industry for a combined thirty years.

“We’re a team to be reckoned with,” Jodi says, “professionally and otherwise.” For both Jodi and Mitch, being successful realtors is all about listening. “It’s not about the transaction,” Jodi says. “It’s about being conscientious. It’s about helping people.” Mitch adds that they don’t look at clients just as clients. “We look at them as people, even as potential friends,” Mitch says. “Many times we will ask this: You like this home, but do you love this home? We really want to make sure they can enjoy their decision.”

While living in New York City, Jodi and Mitch fell in love with Arizona on a trip to scope out relocation possibilities. “That beautiful blue sky just pulls you in,” Jodi says. Due to the move, Mitch had the opportunity to reinvent himself professionally. He earned his realtor’s license, and quickly grew his business through positive word-of-mouth and social referrals.

Jodi and Mitch work as a team at HomeSmart, taking care of every aspect of each transaction. “We let clients know that it’s always one of us that they will get,” Jodi says. “We do it all, from soup to nuts.”

With a wide-ranging geographic reach, Jodi and Mitch primarily serve Scottsdale and the northeast corridor of metro Phoenix. For them, knowledge of many areas is beneficial for their clients. “A lot of our clients who relocate here don’t know a lot about the area at first,” Mitch says. “We like to give them a macro view, and then get more specific as their wish list changes.” With

a repeat and referral rate at 75%, it is Jodi and Mitch’s personable approach, patience, and flexibility that keeps clients coming back. “We make the entire process fun and professional,” Jodi says. “We are hands-on. We pride ourselves on getting to know each client on a personal level.” What sets this team apart is their attentiveness.

“We treat everyone the way we would like to be treated,” Mitch says.

Jodi and Mitch work with clients across a range of price points, helping investors, flippers, and first time home buyers. “We really like helping,” Jodi says, “no matter the price point, or how long it takes. Our tagline is, ‘We’ll help you find the house that you’ll call home.’ We want your home style to match your lifestyle.” With a versatile marketing approach that includes social media campaigns and gorgeous mailings, along with a dedication to staying in touch with clients, Jodi and Mitch are as passionate about what they do as when they began. “We both enjoy a challenge,” Mitch says, “and to be able to find the right home for a client is very important to us. We do everything in our power to meet that challenge.”

When Jodi and Mitch are not working, they are engaged in their community through various organizations, including Girls on the Run, and the Boys and Girls Club. They love Arizona, and enjoy hiking, and kayaking down the Salt River.

For the future, Jodi and Mitch plan to keep growing.

“We hope we can help more friends and family move here,” Jodi says, “to see how beautiful life in Arizona can be.”

To find out more about Jodi and Mitch Geiger, call 602-321-4149, email jgeiger@hsmove.com or you can visit thegeigers-azhomesales.com.

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Things Successful People Never Do

There always seems to be people around you who find success with ease, but trust me, that is NOT the case. Although luck can often times play a role in someone’s success, most of the time it’s due to hard work and avoiding bad habits.

The best way to find your own success is to implement some of qualities you see in people you admire into your own life. The hard work part is still up to you, but by shifting your perspective a bit, and NOT doing some of the following

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things, that success might happen a little quicker.

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DON’T JUST WING IT

Successful people plan everything. Not only do they have yearly goals, but weekly and sometimes daily ones as well. By giving your time a purpose, and a clearly defined goal, you’ll eliminate the time you spend haphazardly doing things that might not be a priority. It will also make you feel less scattered, which is always a good thing.

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2

THEY DON’T TAKE ON MORE THAN THEY CAN ACHIEVE

Successful people take on what they can do well, and no more. That all starts with a daily ‘do to’ list. They always make sure their list is manageable and then they don’t sleep until that list is completed. If you find yourself not finishing your list, assess whether it was too much or if you slacked off. You’ll be surprised at the feeling of accomplishment you feel when you finish your list. Not finishing will bring you down, so make sure you aren’t biting off more than you can chew.

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THEY DON’T WORK HARDER, THEY WORK SMARTER

Yes, having a strong work ethic is key, but that doesn’t mean you should waste time on things that will have less of an impact on your success. Focus on the things that will give you the most bang for your buck. Better to spend the majority of your time there, than spread yourself thin on numerous tasks.

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THEY DON’T TRY TO PLEASE EVERYONE

This might seem like a bad call in business, but successful people know when to cut your loses and move forward. Anything or anyone, that frustration into your life, is never a good thing.

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REPEAT THE SAME MISTAKES

Similar to not trying to please everyone, successful people are also diligent about accepting when something isn’t working 22

and moving on from mistakes. Yes, you learn from them, but don’t repeat them. Part of being innovative is trying new things, that will keep you fresh and energized, but learning how to let go is an equally important part of the equation.

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GO FOR THE SHORT RUN SOLUTION

Successful people are in it for the long haul and therefore thinking long term. When you have a plan for success and the patience to see it through, while you might have a slow start, you’re establishing a foundation for long term success. Going for the easy fix, usually doesn’t pay off.

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PAY ATTENTION TO THE NAYSAYERS

Lets face it, we all have people in our lives who might be a little more pessimistic than is healthy to be around. You can’t change them, all you can do is not let them drag you down into their ‘glass half full’ mentality. Have your plans and goals, be confident about them. When you’re insecure, that’s when you’re most vulnerable to those types of people.

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THEY NEVER QUIT

That doesn’t mean letting go of things that aren’t working. It means having an end goal.

Whatever obstacles or challenges come up, you take them on, always with that end goal in sight. Successful people know that adversity and overcoming those challenges, is how you grow, and will ultimately make you a better business person.

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RC HARD Multi-award-winning, multi-million top producing agent RC Hard – of EXP Realty in Chandler, Arizona – is a hardworking, talented Realtor who consistently achieves outstanding results for his many grateful buyers and sellers. RC’s focus on providing top-of-the-line customer service, coupled with his intensive knowledge of the industry, has translated into a stellar reputation as an agent who can be trusted to provide excellent real estate advocacy.

RC’s awards and recognitions include the Five Star Service Award, membership in his brokerage’s MultiMillion Dollar Club, and named “Who’s Who in Real Estate” by East Valley Homeowner’s Magazine. RC began his journey in real estate at a relatively young age. “My parents owned a construction company,” he recalls, “and I would see that when they finished a home, someone else was profiting from their hard work. So, I studied and obtained a four-year degree in Applied Science of Real Estate along with a second degree in Business and Administration. With these skills added to years of experience, I am able as an agent to make smart real estate investment for my clients, and myself.”

Licensed since 2007, RC has built a thriving business on a rock-solid foundation of honesty and integrity.

The majority of his considerable business is based on personal referrals, a significant achievement in the highly competitive world of real estate. When asked how he manages to inspire such impressive loyalty amongst his clients RC responded, “Many other agents are commission-driven. I’m more service driven. I want my clients to be very, very happy. I’m not afraid to show them as many homes as they want

to see, and I’m willing to talk them out of a bad decision if I think it’s best for them.”

Another factor in RC’s continuing success story is the depth and breadth of knowledge he brings to the table. There are few working agents with a four-year degree in real estate. “My degree helps me to know and understand a larger picture of the industry than most other realtors, and this knowledge benefits my clients. I continually working on self-improvement skills, ultimately to the benefit of my clients.”

Another reason RC’s business continues to grow and thrive year after year would be his fierce negotiation skills and thorough, intelligent approach to marketing. “For each property,” says RC, “I spend around a thousand dollars to have a Hollywood-style team create a video of the home and surrounding areas.” Combining this with expert staging translates to fast sales for top dollar, resulting in happy – and returning and referring – clients.

RC mentors new agents in his brokerage, and gives back to his community by hosting an annual fundraising event for a local animal shelter and other fundraising events to provide food for people in need. When he’s not working, RC enjoys traveling the country in his customized camper.

RC’s plans for the future are straightforward: continue growing his exceptional business, increase his own investment portfolio, expand into the property management, and above all: helping as many clients as possible achieve their dreams and goals. “I love helping people,” says RC, his sincerity obvious. “Using real estate as a tool to do that is really awesome.”

For more information about RC Hard, call 480-406-7196 or email RCHardIV@gmail.com

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