TOOP+TOOP launches next generation of video marketing
Recognised as a global pioneer of real estate video marketing, TOOP+TOOP has taken the gamechanging step to deliver property videos in portrait mode across all advertising platforms.
“We’re thrilled to make our new-look vertical videos available to our clients,” TOOP+TOOP CEO Sales & Marketing, Genevieve Toop, said.
“We have been witnessing a significant trend towards consumers preferring to view video content on their mobile devices in portrait mode.
“Our vertical videos ensure properties are showcased to their full potential on mobile devices.
“We believe this is a huge step forward in video marketing and initial feedback has been overwhelmingly positive.”
Ms Toop said changes to the way social media platforms deliver video content had been a key factor.
“Since Instagram launched Reels, we have seen a marked increase in engagement with our vertical videos on social media,” she said.
“But the Australian launch of YouTube Shorts has been hugely significant.
“That allowed real estate agents to leverage vertical videos on platforms like realestate.com.au.
“It’s game-changing for our clients.
“Our marketing studio spent many months perfecting the art of vertical video.
“We’re so excited to offer this to our clients, not just across social media but all our advertising platforms.”
TOOP+TOOP vertical videos fill 78 per cent more real estate on mobile devices than traditional landscape content when viewed in portrait mode.
They are fully compatible with property portals like realestate.com.au and Domain, while also working effectively on social media platforms like Facebook and Instagram.
“Latest research shows that fewer than 30 per cent of mobile users turn their phone to landscape mode to watch video,” Ms Toop said.
“And of those who do turn their phone to horizontal, on average they only watch 14 per cent of that content before going elsewhere.
8
“We’ve recognised the needs of today’s buyers and delivered a product that matches those requirements.
“We firmly believe more buyers will watch vertical property videos, they’ll watch them for longer and they’ll be more engaged.”
TOOP+TOOP has long been a leader in property marketing. It launched Toop.TV 15 years ago, well before video was considered a valuable marketing tool, and has continued to innovate to meet current consumer demands.
THE POWER OF VERTICAL VIDEO
• TOOP+TOOP vertical videos take up 78% more screen space on a buyer’s phone than traditional property videos captured in widescreen format
• 84% of realestate.com.au users searched for properties on their mobile device
• Video streaming is expected to account for up to 82% of total web traffic
• 94% of mobile-phone usage is in portrait mode
• Fewer than 30% of mobile-phone users turn their device to view video in horizontal mode
• On average, consumers only view 14% of an ad displayed in horizontal mode
• Of 4.48 billion social media users, 99% access websites or apps through a mobile device, with only 1.32% accessing platforms exclusively via desktop
9
Since Instagram launched Reels, we have seen a marked increase in engagement with our vertical videos on social media.
For more of these stories visit toop.com.au/blog or scan this code
Is auction the best way to sell your home?
Auction is proving to be an increasingly popular method to achieve a premium price.
While auction can deliver spectacular results in a hot market, some properties could be better suited to other methods of sale.
Here are the pros and cons of different selling methods:
AUCTION
Auction is a powerful method of sale for properties likely to attract significant buyer interest.
The campaign is condensed and highly focused, with a scheduled ‘sell date’ (usually three to four weeks after launch).
An auction sale is unconditional and there is no cooling-off period. The highest bidder is committed to the purchase and must provide a suitable deposit immediately (usually 10 per cent, though this can be varied if both parties agree).
An auction can create significant competition and excitement. Buyers’ emotions can often come into play, creating the potential for an offer well beyond the vendor’s expectations.
12 For
of these
toop.com.au/blog
scan this code
more
stories visit
or
Auction is a powerful method of sale for properties likely to attract significant buyer interest.
TOOP+TOOP boasts some of Australia’s premier property auctioneers who regularly achieve premium results on auction day.
BEST OFFERS BY
These campaigns require buyers to put forward their highest and best offer by a fixed date.
TENDER
Sale by tender carries similar conditions to auctions, with no cooling off period and the requirement of an agreed deposit.
This sale method is usually reserved for highend properties or unique properties with an indeterminable market value.
The anonymous tender process ensures buyers do not base their offer on those of other buyers but rather on their own perceived value of the property.
This can result in higher-than-expected prices as buyers are unaware of the offers of their competitors.
Selling by tender also gives the vendor increased control. They are not obligated to accept an offer and do not need to make snap decisions like those often required at auction.
Setting a deadline for offers - usually three weeks after the property is listed - creates a sense of urgency, while providing an opportunity for those who cannot bid under auction conditions.
Buyers may offer a higher price in exchange for amended terms of sale, such as a delayed settlement, or lesser deposit.
‘Best offers by’ is ideal for vendors who are seeking a relatively quick sale yet are open to offers that may have conditions attached to them.
PRIVATE TREATY
A Private Treaty sale offers more flexibility than other methods.
The property can be advertised with or without a price or a price range can be provided.
There are also no time limitations or deadlines. It may take days, weeks ore months.
Private Treaty is ideal when there is a high level of confidence around the property’s value and there may be several comparable properties on the market.
When executed correctly, this is a very effective and powerful method of sale.
Unlike auction, the tender process is unlikely to create emotional bidding.
‘Best offers by’ is ideal for vendors who are seeking a relatively quick sale yet are open to offers that may have conditions attached to them.
ADELAIDE
26 Queen Street
Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880
View property at:
www.26queen.toop.com.au
ALDINGA BEACH
Contact Agent
ALDGATE
49 Dover Street Jake Theo 0422 959 650 jake.theo@toop.com.au
View property at:
www.49dover.toop.com.au
19 George Street
Vincent Doran 0466 229 880
Thomas Crawford 0448 888 816
View property at:
www.19george.toop.com.au
Contact Agent
15 Dillon Road Anita Hardingham 0413 335 706 anita.hardingham@toop.com.au
View property at:
www.15dillon.toop.com.au
BEAUMONT
ContactAgent
4 Bed 2 Bath 2 Car
3 Bed 1 Bath
5 Bed 3 Bath 1 Car
3 Bed 2 Bath 3 Car
4 Bed 2 Bath 2 Car
BEVERLEY
BLACKWOOD
BOWDEN
Vincent Doran 0466 229 880
View property at:
www.1guild.toop.com.au
BROMPTON
Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880
View property at:
www.14taylor.toop.com.au
CRAFERS
BROMPTON
3 Schocroft Avenue
Anita Hardingham 0413 335 706
anita.hardingham@toop.com.au
View property at:
www.3schocroft.toop.com.au
21 First Street
Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880
View property at:
www.21first.toop.com.au
BURNSIDE
Contact Agent
619 Greenhill Road
Jordan Begley 0410 289 240 jordan.begley@toop.com.au
View property at:
www.toop.com.au
CROYDON PARK
Contact agent
ContactAgent
19 Nyonga Avenue
Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880
View property at:
www.19nyonga.toop.com.au
Contact Agent
3 Bed 2 Bath 2 Car
2 Bed 2 Bath 1 Car
3 Bed 1 Bath 2 Car
2 Bed 1 Bath 3 Car
2 Bed 1 Bath
3 Bed 2 Bath 2 Car
CUMBERLAND PARK
2/249 Cross Road Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880 View property at:
www.2-249cross.toop.com.au
FELIXSTOW
Contact Agent
EASTWOOD
7 Laver Terrace
Debi Zecevich 0412 170 014 debi.zecevich@toop.com.au
www.7laver.toop.com.au
GAWLER SOUTH
$860,000
1/220 Greenhill Road David O'Grady 0417 885 557 david.ogrady@toop.com.au
www.1-220greenhill.toop.com.au
FULLARTON
$725k - $775k
21 Seventh Street Alexander Parzis 0410 588 633 Hayley Parzis 0411 318 382
www.21seventh.toop.com.au
Contact Agent
74 Wattle Street Jordan Begley 0410 289 240 jordan.begley@toop.com.au
www.74wattle.toop.com.au
$1.4-$1.5M
7A Woodley Road Grant Wills 0419 865 829 grant.wills@toop.com.au
www.7awoodley.toop.com.au
Bestoffersby19/4
4 Bed 2 Bath 1 Car
View property at:
2 Bed 1 Bath 1 Car
View property at: 3 Bed 1 Bath 3 Car
View property at: 3 Bed 1 Bath 2 Car
property at: 2 Bed 2 Bath 3 Car
View
View property at: 5 Bed 3 Bath 2 Car Swimming Pool
GLEN OSMOND
GLENSIDE
1/15 L'estrange Street Grant Wills 0419 865 829 grant.wills@toop.com.au
View property at:
www.1-15l'estrange.toop.com.au
HAWTHORN
19 Hampton Street Julie Zanes 0438 886 113 julie.zanes@toop.com.au
View property at:
www.19hampton.toop.com.au
KENSINGTON
GREENACRES
10 Phillips Street Jordan Begley 0410 289 240 jordan.begley@toop.com.au
View property at:
www.10phillips.toop.com.au
44 Whysall Road Ryan Yuan 0422 429 939 Lalita Yuan 0433 402 255 Inspect Contact Agent
www.44whysall.toop.com.au
10 Lovelock Street Sharee Redic 0407 722 660 sharee.redic@toop.com.au
View property at:
www.10lovelock.toop.com.au
KINGSWOOD
$850,000
Grant Wills 0419 865 829 grant.wills@toop.com.au
View property at:
www.69balham.toop.com.au
Auction
15/4
3 Bed 2 Bath 2 Car
3 Bed 1 Bath 2 Car
4 Bed 3 Bath 2 Car
3 Bed 2 Bath 1 Car
5 Bed 3 Bath 3 Car
HIGHBURY
3 Bed 2 Bath 2 Car
KLEMZIG
18 Bowran Avenue Sharee Redic 0407 722 660 sharee.redic@toop.com.au
View property at:
www.18bowran.toop.com.au
MAGILL
Contact Agent
LITTLEHAMPTON
24A East Street Alexander Parzis 0410 588 633
Hayley Parzis 0411 318 382
View property at:
www.24aeast.toop.com.au
MAGILL
Contact Agent
2 Clems Lane Anita Hardingham 0413 335 706 anita.hardingham@toop.com.au
View property at:
www.2clems.toop.com.au
MAGILL
1/6 Ferris Street
Alexander Parzis 0410 588 633
Hayley Parzis 0411 318 382
View property at:
www.1-6ferris.toop.com.au
Contact Agent
6 Elm Grove Alexander Parzis 0410 588 633
Hayley Parzis 0411 318 382
View property at:
www.6elm.toop.com.au
MALVERN
ContactAgent
15 Dover Street Julie Zanes 0438 886 113 julie.zanes@toop.com.au
View property at:
www.15dover.toop.com.au
Contact Agent
Contact Agent
4
Bed 2 Bath Swimming Pool
4
Bed 2 Bath 1 Car
2 Bed 1 Bath 1 Car
7 Bed 5 Bath 3 Car Swimming Pool
4 Bed 2 Bath 3 Car
MANNINGHAM
13 Templewood Avenue
Debi Zecevich 0412 170 014
Vincent Doran 0466 229 880
View property at:
www.13templewood.toop.com.au
MEDINDIE
9 Avenel Gardens Road Sally Cameron 0412 915 108 sally.cameron@toop.com.au
View property at:
www.9avenelgardens.toop.com.au
MYRTLE BANK
$820,000
7/14 Clapton Road Julie Zanes 0438 886 113 julie.zanes@toop.com.au
View property at:
www.7-14clapton.toop.com.au
Contact Agent
82 Wycombe Drive Anita Hardingham 0413 335 706 anita.hardingham@toop.com.au
View property at:
www.82wycombe.toop.com.au
$630,000-$655,000
Contact Agent 11 Ferguson Avenue
Gena Nash 0408 828 415
Lew Toop 0419 888 893
View property at:
www.11ferguson.toop.com.au
$300k-$325k 414/1-2 Tarni Court
Amelia Langhans 0422 125 242 amelia.langhans@toop.com.au
View property at:
www.414-1-2tarnicourt.toop.com.au
4 Bed 1 Bath 3 Car
2 Bed 1 Bath 1 Car
MARRYATVILLE
5 Bed 4 Bath 3 Car
4 Bed 2 Bath 2 Car
MOUNT BARKER
3 Bed 1 Bath 2 Car
1 Bed 1 Bath 1 Car
NEW PORT
$4.6-$4.9 million 197 Childers Street Grant Wills 0419 865 829 grant.wills@toop.com.au View property at:
www.197childers.toop.com.au
NORTH PLYMPTON
15 Laverack Road Thomas Crawford 0448 888 816 Vincent Doran 0466 229 880 View property at:
www.15laverack.toop.com.au
NORWOOD
Contact Agent
41 William Street Sally Cameron 0412 915 108 sally.cameron@toop.com.au View property at:
www.41william.toop.com.au
PAYNEHAM SOUTH
Contact Agent
31A First Avenue Ryan Yuan 0422 429 939 Lalita Yuan 0433 402 255 View property at:
www.31afirst.toop.com.au
8 Bed 4 Bath 3 Car Swimming Pool TennisCourt
6/3
Place 3 Bed 2 Bath 2 Car
3 Bed 2 Bath 1 Car
NORTH ADELAIDE
Runge
NORWOOD
OTTOWAY
4 Bed 2 Bath 2 Car
4 Bed 3 Bath 2 Car
3 Bed 1 Bath 1 Car
69 Hereford Avenue
Debi Zecevich 0412 170 014
www.69hereford.toop.com.au
RENOWN PARK
scott.thomson@toop.com.au
www.8eva.toop.com.au
24 Gosport Street
Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880 View
www.24gosport.toop.com.au
RIDLEYTON
Contact Agent
38 Mcquillan Avenue
Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880
www.38mcquillan.toop.com.au
RIDLEYTON
Contact Agent
sharee.redic@toop.com.au
www.4-15hythe.toop.com.au
13A Monmouth Street
Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880 View
www.13amonmouth.toop.com.au
Contact Agent
3 Bed 1 Bath 10 Car
property at:
4 Bed
debi.zecevich@toop.com.au View property at:
PAYNEHAM SOUTH
3 Bed 1 Bath 1 Car
property at:
3 Bed 1 Bath 2 Car
Inspect Contact Agent
REDWOOD PARK
View property at: 3 Bed 1 Bath 1 Car
property at: 2 Bed 1 Bath 4 Car
View
RENOWN PARK
www.39melton.toop.com.au
Agent
View property at:
PARK 4 Bed 2 Bath 1 Car
$650k - $690k
scott.thomson@toop.com.au Inspect Contact Agent 3 Bed 2 Bath 2 Car
View property at: 4 Bed 3 Bath 2 Car SEMAPHORE PARK
Agent
View property at: 3 Bed 1 Bath 2 Car
PARK www.10-1200northeast.toop.com.au 10/1200 North East Road Jake Theo 0422 959 650 jake.theo@toop.com.au View property at: 3 Bed 1 Bath 1 Car STAGNES
Contact
39 Melton Street Sharee Redic 0407 722 660 Gena Nash 0408 828 415
SOMERTON
ROYSTON PARK www.31rochester.toop.com.au
31 Rochester Drive Scott Thomson 0414 427 427
SALISBURY HEIGHTS www.1-360military.toop.com.au sharee.redic@toop.com.au
www.39gordon.toop.com.au Contact
39 Gordon Street Thomas Crawford 0448 888 816 Vincent Doran 0466 229 880
SEMAPHORE
STONYFELL
33 Filly Street
Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880
View property at:
www.33filly.toop.com.au
STONYFELL
Contact Agent
1 Eucalypt Court
Ryan Yuan 0422 429 939
Lalita Yuan 0433 402 255
View property at:
www.1eucalypt.toop.com.au
TERINGIE
8 Waratah Way
Ryan Yuan 0422 429 939
Lalita Yuan 0433 402 255
View property at:
www.8waratah.toop.com.au
THEBARTON
44 Ridgeland Drive
Alexander Parzis 0410 588 633
Hayley Parzis 0411 318 382
View property at:
www.44ridgeland.toop.com.au
TRANMERE
Contact Agent
37 Smith Street
Nicole Neill 0413 879 889
nicole.neill@toop.com.au View property at:
www.37smith.toop.com.au
12B Edwin Avenue
Alexander Parzis 0410 588 633
Hayley Parzis 0411 318 382
View property at:
www.12bedwin.toop.com.au
3 Bed 2 Bath 2 Car
ST CLAIR
5 Bed 2 Bath 2 Car
4 Bed 2 Bath 4 Car
5 Bed 3 Bath 4 Car
5 Bed 4 Bath 4 Car Swimming Pool
3 Bed 1 Bath 1 Car
TUSMORE
Sharee Redic 0407 722 660 sharee.redic@toop.com.au
View property at:
www.81tusmore.toop.com.au
URRBRAE
Contact Agent
UNDERDALE
25 Barr-Smith Drive
Glenn McMillan 0476 394 663
Peter McMillan 0417 733 900 Inspect Sat 25/3 @ 11.45am
www.25barrsmith.toop.com.au
WEST CROYDON
Contact Agent
2A Hurtle Street Sally Cameron 0412 915 108 Thomas Crawford 0448 888 816 View property at:
www.2ahurtle.toop.com.au
WATTLE PARK
Contact Agent
31 Alfred Road
Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880
View property at:
www.31alfred.toop.com.au
Contact Agent
3 Peppertree Lane Sally Cameron 0412 915 108 sally.cameron@toop.com.au View property at:
www.3peppertree.toop.com.au
WEST CROYDON
Contact Agent
3 Carlyle Avenue Thomas Crawford 0448 888 816 Vincent Doran 0466 229 880
View property at:
www.3carlyle.toop.com.au
Contact Agent
4 Bed 2 Bath 2 Car
3 Bed 1 Bath 6 Car
4 Bed 2 Bath 4 Car Swimming Pool
3 Bed 1 Bath 2 Car
5 Bed 3 Bath 3 Car
4 Bed 4 Bath 2 Car
95 Day Terrace
Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880
View property at:
www.95day.toop.com.au
Contact Agent
WEST CROYDON
Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880
View property at:
www.76rosetta.toop.com.au
89 Robert Street
Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880
View property at:
www.89robert.toop.com.au
WOODFORDE
Contact Agent
18 Jervois Avenue
Thomas Crawford 0448 888 816
Vincent Doran 0466 229 880
View property at:
www.18jervois.toop.com.au
WOODFORDE
Contact Agent
41 Buchanan Drive
Ryan Yuan 0422 429 939
Lalita Yuan 0433 402 255
View property at:
www.41buchanan.toop.com.au
45 Glen Stuart Road
Ryan Yuan 0422 429 939
Lalita Yuan 0433 402 255
View property at:
www.45glenstuart.toop.com.au
3 Bed 2 Bath 6 Car
4 Bed 2 Bath 2 Car
3 Bed 1 Bath 4 Car
WEST HINDMARSH
3 Bed 1 Bath 4 Car
WEST CROYDON
2 Bed 1 Bath 2 Car
WEST CROYDON
5 Bed 2 Bath 2 Car
www.1jelley.toop.com.au Contact Agent 1 Jelley Street Thomas Crawford 0448 888 816 Vincent Doran 0466 229 880 View property at: 3 Bed 1 Bath 5 Car
WOODVILLE
ABC ADELAIDE
Amelia Langhans 0422 125 242 For Sale
vault.toop.com.au
DEF
ALBERTON
Thomas Crawford 0448888816 Best Offers vault.toop.com.au
GHI
BROMPTON
Thomas Crawford 0448888816 For Sale vault.toop.com.au
JKL
EDEN VALLEY
James Lindsay 0434182351
Sam Hayes 0438 767 227 Best Offers vault.toop.com.au
MNO
FELIXSTOW
Jordan Begley 0410289240 For Sale vault.toop.com.au
FLINDERS PARK
PQR
Scott Thomson 0414427427
Auction $680,000 vault.toop.com.au
ABC FULHAM GARDENS
Thomas Crawford 0448888816
Auction vault.toop.com.au
DEF
GAWLER EAST
Sharee Redic 0407 722 660 For Sale
vault.toop.com.au
GHI
GRANGE
Sharee Redic 0407 722 660 Auction vault.toop.com.au
MNO
MAYLANDS
Sally Cameron 0412915108
Auction vault.toop.com.au
JKL
JOSLIN
Sally Cameron 0412915108 Best Offers vault.toop.com.au
PQR
MODBURY HEIGHTS
Scott Thomson 0414427427
Best Offers $690,000 - $750,000 vault.toop.com.au
ABC NORWOOD
Julie Zanes 0438 886 113
For Sale vault.toop.com.au
DEF
PARA HILLS
Thomas Crawford 0448888816 Auction vault.toop.com.au
GHI
PROSPECT
Thomas Crawford 0448888816 Best Offers vault.toop.com.au
JKL
PROSPECT
Sharee Redic 0407 722 660 Auction vault.toop.com.au
MNO
ROSSLYN PARK
Amelia Langhans 0422 125 242
For Sale
vault.toop.com.au
ROYAL PARK
PQR
Thomas Crawford 0448888816 Auction vault.toop.com.au
ABC SEATON
Gena Nash 0408 828 415
For Sale
vault.toop.com.au
DEF
ST PETERS
Sally Cameron 0412915108
Auction vault.toop.com.au
GHI
TOORAK GARDENS
Sharee Redic 0407 722 660 Auction vault.toop.com.au
WALKERVILLE
Sally Cameron 0412915108
Auction vault.toop.com.au
JKL
VALE PARK
Sharee Redic 0407 722 660 Auction vault.toop.com.au
MNO PQR
WYNN VALE
Scott Thomson 0414427427
Best Offers vault.toop.com.au
EXECUTIVE TEAM
genevieve.toop@toop.com.au
SALES TEAM
Bronte Manuel Owner/Director of Residential Sales 0439 828 882 bronte.manuel@toop.com.au
Genevieve Toop Owner/Director of Marketing 0418 824 178
Alexander Parzis 0410 588 633
Amelia Langhans 0422 125 242
Anita Hardingham 0413 335 706
Becky Neale 0417 832 549
Bronte Manuel 0439 828 882
David O’Grady 0417 885 557
Debi Zecevich 0412 170 014
Eloise McMillan 0417 766 900
Gena Nash 0408 828 415
Glenn McMillan 0476 394 663
Grant Wills 0419 865 829
Hayley Parzis 0411 318 382
Ian Jaensch 0417 457 979
Jake Theo 0422 959 650
James Lindsay 0434 182 351
Jessica Crane 0423 207 478
Our People Call us on 08 8362 8888 or email enquiries@toop.com.au Jane Looker General Manager of Property Management 0448 078 236 jane.looker@toop.com.au Suzannah Toop Owner/Director of Property Management 0413 594 285 suzannah.toop@toop.com.au Lew Toop 0419 888 893 Lalita Yuan 0433 402 255 Jordan Begley 0410 289 240 Julie Zanes 0438 886 113 Kirk Fernandez 0430 311 799 Nicole Neill 0413 879 889 Sally Cameron 0412 915 108 Sam Hayes 0438 767 227 Sharee Redic 0407 722 660 Vincent Doran 0466 229 880 Yvonne Lu 0420 896 333 Peter McMillan 0417 733 900 Sarah Jaensch 0408 285 485 Thomas Crawford 0448 888 816 Ryan Yuan 0422 429 939 Scott Thomson 0414 427 427