Houston #2115717 v1 mlf final

Leveraging America's Hero

2007 MLF 50 Competition October 1, 2007

Visual Identity as of 1/1/07

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Fall 2006 Roll out of new visual identity

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New Letterhead and Business Cards

New Collateral Materials

New Recruiting Brochure

New brochure focused on one WCVP

E-Marketing Collateral

Ad Suite June 2007

Marketing and Client Relations Departmental Structure as of 10/1/07

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Sue Lyon Boggs (Dallas): Firm-wide banking and financial institutions (40%); firm-wide real estate and construction (40%); Dallas office (20%) Kristine Holland (CT): Firm-wide financial restructuring (60%); firm-wide finance (20%); CT office (20%).

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Frances Jeter (Houston): Firm-wide energy industry marketing, including EFIRE teams in renewable energy, power and oil and gas. (100%)

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Nick Kosar (DC): Firm-wide environmental (35%); firm-wide GRAS (20%) firm-wide ERG (20%) government contracting (5%); DC office. (20%)

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Denise Juarez (San Antonio) Firm-wide support of labor and employment and immigration (60%); San Antonio office (40%).

Rachel Silverman (NYC): Firm-wide white collar crime and special investigations (35%) , firm-wide private equity (35%); broker – dealer practice (10%) NY office (20%) Laura Walters (Houston): Firm-wide support of initiatives in Latin America, Dubai; London and Kazakhstan (80%) Appellate practice (5%) Competitive intelligence research firm-wide (15%)

Marketing Services Coordination Wendy Horn, Director Also lead for trial, IP and public law section marketing

Lana Andersen, National Business Development Mgr Also lead for corporate counsel efforts, corporate section marketing and new business proposals.

oToni Brown (Houston): MMM, Inside Bracewell, portal, scroll; recruiting and training support. Tax section liaison oElizabeth Charpiot (Houston) Marketing and internal firm events oMarika DaPron (Houston): Marketing technology: web and interaction oMelanie Hillis (Houston): Media and public relations, lists and rankings

Kim Kimmey, National Marketing Communications Mgr Ads, newsletters, exhibits, brochures, announcements

Linda Cordray; Tammy Pitts; Allison Rader : Assistants Tickets; web updates; payments Allison is liaison to Insurance litigation practice.

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2005-2007: Growth in Communications & Public/Media Relations Outreach

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Winter 2007

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Newsroom Subsection: Audio and Video