COLDWELL
COLDWELL
A
New Era in Luxury Magazines Has Arrived
COLDWELL
THE PITCH
COLDWELLsm is the audacious new magazine poised to take the luxury world by storm. Produced by an award-winning group of experts, the magazine covers shelter, travel, fashion, beauty, design, culture and other musts, yes; but what it does better than anyone else, is that it does it better than anyone else.
COLDWELL
The premiere issue of COLDWELLsm represents one of the most comprehensive and impactful marketing platforms in the industry. Our inaugural edition sold out, showcasing an exceptional collection of properties from around the world.
Today, we’re reaching a broader and more influential audience than ever before, across both print and digital channels, while offering the flexibility modern agents need through dynamic digital editions and the ability to update listings.
This publication was created with you in mind, designed to elevate your business and amplify your presence on a global stage. We encourage you to reserve your space early, as availability is limited.
Thank you for being the best part of Coldwell Banker.
BRANDON NEWMAN Vice President, Marketing
MICHAEL ALTNEU Vice President, global luxury
COLDWELL
THE OPPORTUNITY
COLDWELLsm is rewriting the rules of luxury media. Born from a global power, the publication brings together extraordinary homes, an elevated lifestyle and an audience of buyers and tastemakers.
For the first time, we’re opening these pages to select luxury brands. This is an extraordinarily rare opportunity to place your unique identity alongside some of the world’s most exclusive properties and reach an audience already invested in design, travel, style and culture.
COLDWELLsm is the magazine where influence, aspiration and action converge.
COLDWELL
THE STORIES
What makes a story worthy of being in COLDWELLsm?
In a world overrun with fantastical tales of selfless heroes and unexpected angels, the features you’ll read in this publication are more than interesting, they’re its very first page to its last, COLDWELL will transport you and fill your senses with what’s beautiful, what’s current, what’s possible.
COLDWELL 100
In the ultra-luxury galaxy, there are those who know and those who don’t; those who lead, and those who follow; those who make the list and those… well, better luck next year.
COLDWELL
5 REASONS TO LOVE COLDWELL
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MAGAZINE IS NOW (MUCH) BETTER
Created by magazine veterans tasked with elevating the game when it comes to luxury media and real estate magazines.
THE WALL STREET JOURNAL DELIVERY
Distributed to the 75,000+ of the highest household incomes in the country. Nearly double our previous national distribution.
NEW DIGITAL ISSUES
Three opportunities to advertise your luxury listing. Or, three different listings. Digital issues allow flexibility in marketing, all for one rate.
CUSTOM QR CODES
Bring your listing to life by directing readers to either a property tour or to the home’s Coldwell BankerLuxury.com listing page. Your choice.
SOCIAL MEDIA
The Instagram account for COLDWELLsm @coldwellmagazine will be the social media HQ for the campaigns for all three editions of the issue.
COLDWELL
THE READERS: DIGITAL
Another boon to collaborating with The Wall Street Journal and Mansion Global becomes evident when it comes to the magazine’s digital strategies. With a muscular presence on WSJ and MansionGlobal.com via homepage buyouts (including The Wall Street Journal’s lifestyle homepage on the same day the magazine is delivered), sponsoring multiple real estate newsletters for both WSJ and Mansion Global and Coldwell Banker Real Estate®’s stellar proprietary digital, web and social media teams, this magazine makes its presence known in a sustained, coordinated, full-court blitz. Complete details to follow.
COLDWELL
THE ADS
COLDWELLsm is making history once again.
When we imagined what was possible for a magazine whose roots derive from an innovative corporate global power, we approached the publication’s advertising in two distinct, but exciting ways.
First, we opened the magazine to outside brands that share the ethos of best-inclass luxury with our readers; and, more importantly, all the home listings in the print edition, for the first time in publishing history, be able to be replaced with two additional home listings in COLDWELLsm ’s two digital issues, with
THE PORTFOLIO
COLDWELL
THE ADS
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the first one launching a month after the print edition. Furthermore, each digital issue is boosted with a digital banner campaign that reaches domestic and international audiences. In other words, if an agent buys a full-page listing in the print edition, the same agent can now swap out that listing two more times to appear in the subsequent digital issues of COLDWELLsm. The digital edition listings must be the same size as the print ad. Three bites at the apple for the price of one. Genius.
THE WALL STREET JOURNAL
(PRINCIPAL DISTRIBUTOR FOR COLDWELLSM )
THE
WALL STREET JOURNAL
(PRINCIPAL DISTRIBUTOR FOR COLDWELLSM ) COLDWELLSM DELIVERY 75,000+ COPIES: JULY 24 + NOVEMBER 13, 2026
COLDWELL
THE WHY
Why COLDWELLsm? Why now? You hear it
all the time: “Magazines are dead.” “No one reads magazines.” “It’s digital over print, any day all day.” For a quarter-century, the death of print has been predicted, expected and soundly rejected by the very readers who won’t let that happen. In the rarefied luxury space—the zeitgeist we’re inhabiting—magazines have never become extinct because the readers who are the most educated, the most cultured and the most financially successful demand to touch what they’re buying.
COLDWELL
THE WHY
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That’s not to say that digital isn’t important; the contrary is true. In fact, COLDWELLsm’s 360 approach to reaching the readers where they live, where they play and where they want to be found is foundationally key. The magazine will be a best-in-class print miracle and our digital efforts and social media posts will strive to be the envy of the industry for clarity in messaging and sheer design gorgeousness. So, what’s the takeaway? The arrival of this publication boldly signals the beginning of a new, thrilling era in luxury magazines and digital media. Are you ready for it?
Magazine distribution to more than 75,000 of The Wall Street Journal ’s high net-worth subscribers, that’s nearly double the number of our previous print distribution
COLDWELLSM is due to take over The Wall Street Journal and MansionGlobal.com on the launch date with homepage ads on WSJ and MansionGlobal.com reaching more than three million consumers
At initial launch day and week, COLDWELLSM will sponsor (banner ads) two popular luxury real estate newsletters from The Wall Street Journal and MansionGlobal.com
Two digital issues will follow directly after the print issue (with five weeks in between) with the ability to swap listings for digital issues
COLDWELLSM digital issues will be boosted through targeted banner campaigns to both domestic and international consumers
Agents may now swap out listing ads in the subsequent digital issues
Proprietary and custom QR code and headline for each listing
Social media push via all platforms for COLDWELLSM on print magazine launch and subsequent digital edition launches
Full- and double-page listings are prominently featured in a video loop at the June Luxury On Location event in Washington, DC
SUMMER + FALL / HOLIDAY 2026 ADVERTISING RATES
The rate includes the print magazine as well as two additional digital issues
IF YOU PURCHASED A FULL PAGE OR DOUBLE-PAGE SPREAD IN THE PREMIERE ISSUE, YOUR ADVERTISING RATE REMAINS THE SAME ADVERTISING SPACE IS LIMITED
COLDWELL
ADVERTISER BENEFITS
additional incentives to advertise in COLDWELLSM
DOUBLE-PAGE SPREAD
• 100 copies of the magazine
• Property to be showcased on a rotating video loop at the Luxury On Location event in Washington, DC (June)
• One Instagram post on @coldwellmagazine
FULL PAGE
• 50 copies of the magazine
• Property to be showcased on a rotating video loop at the Luxury On Location event in Washington, DC (June)
• One Instagram post on @coldwellmagazine
HALF PAGE
• 25 copies of the magazine
QUARTER PAGE
• 15 copies of the magazine
COLDWELL
THE DETAILS: LISTINGS
All listing ads will have a custom Coldwell Global Luxury
QR Code linked to a video tour or property listing page
DOUBLE-PAGE SPREAD
1-4 images, not to exceed 80 words
FULL PAGE
1-4 images, not to exceed 80 words
HALF PAGE
1-2 images, not to exceed 60 words
QUARTER PAGE
1 image, not to exceed 40 words page TRIM SIZe: 8.375 x 10.785” (8⅜ x 10⅞”)
DOUBLE-PAGE SPREAD
THE DATES
SUMMER 2026
RESERVATION CLOSE MAY 20
MATERIALS DUE MAY 22
PRINT MAGAZINE DELIVERY (WSJ ) JULY 31, 2026
DIGITAL No.1 JULY 31
DIGITAL No.2 AUGUST 28
DIGITAL No.3 SEPTEMBER 25
FALL / HOLIDAY 2026
RESERVATION CLOSE SEPTEMBER 3
MATERIALS DUE SEPTEMBER 8
PRINT MAGAZINE DELIVERY (WSJ ) NOVEMBER 13, 2026
DIGITAL No.1 NOVEMBER 13
DIGITAL No.2 DECEMBER 18
DIGITAL No.3 JANUARY 15, 2027