Tom Kutzen on How Entrepreneurs Can Leverage Social Media

1/24/22, 11:09 AM

How Entrepreneurs Can Leverage Social Media | Tom Kutzen | Entrepreneurship

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How Entrepreneurs Can Leverage Social Media

by Tom Kutzen | Dec 29, 2021 | Tom Kutzen

These days it is easier than ever to access the tools necessary to become a successful entrepreneur. Budgeting, finances, marketing, and so much more are at our fingertips.

And it is all thanks to the introduction of technology.

One tool that entrepreneurs are too quick to overlook is social media. Social media is an effective way to reach a target audience. According to one report, the ad revenue on social media is quickly outpacing TV ads.

Building Your Brand Branding is vital for any business, be it a small business or a major conglomerate. This is especially true in the world of social media, where branding and image are everything.

When using social media to reach potential customers, it is critical to use a unique voice.

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1/24/22, 11:09 AM

How Entrepreneurs Can Leverage Social Media | Tom Kutzen | Entrepreneurship

This is true for entrepreneurs without a business as well. Potential investors may look up an entrepreneur, so having a clean yet effective social media page can become an essential first step.

Pick and Choose Wisely Not all social media platforms serve the same purpose. The truth is that every social media platform has a different target audience and thus a different niche worth focusing on. For example, LinkedIn is more of a professional platform one goes to when looking for work or workers. Conversely, Instagram is a platform designed specifically to share photos and videos.

A company can find effective ways to utilize these niches; it just takes a different approach and strategy. When choosing a platform, choose the most likely to be supported by the type of media it promotes.

Diversify As mentioned above, different platforms serve different purposes. As such, there is nothing wrong with diversifying. Using multiple platforms to help promote a business is an intelligent strategy, as it will reach a larger audience.

When diversifying, remember to create high-quality content appropriate for each platform.

For example, don’t try to make a text-only post on Instagram. Instead, create a high-quality image or video with a strong description (and don’t forget hashtags!).

Engagement and Support All business social media profiles should concentrate on maintaining engagement and customer service. Remember, many customers will seek out social media to try and find a resolution to their issue. Be ready to help them with whatever it is or risk losing that client.

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How Entrepreneurs Can Leverage Social Media | Tom Kutzen | Entrepreneurship

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