The Rise and Fall of Bata-Ville

A lesson on the Unsustainability of Corporatopia

“How I began... To work for our own account was a goal we strove for, mainly so as to satisfy our longing for a better standard of living” - T.Bata

Tomas Bata, the son of a traditional shoe cobbler in 1894, originally founded Bata Shoe Company. Recognising the inefficiencies of shoemaking and the inequality that resulted. Tomas aimed for the ultimate goal; to “shoe the world.”

Inspired by production methods originating from the United States carmanufacturing processes, Tomas fully embraced “Fordism” The core of Bata Shoe Company’s success originated from its transition from craft to mass production.

Zlin, Czechoslovakia, was the initial site of the Bata enterprise. Becoming the production, architectural and urban planning template for the expansion of Bata Their “Localisation Strategy” produced an aggressive and rapid expansion, constructing factory towns in agricultural regions with sufficient workforce and water resources with transport connections to traditional urban and industrial centres.

Tomas Bata was an admirer of “Taylorism” – the progressive management theory of the time, which focused on economic efficiency and worker productivity. However, he saw potential in incorporating Modernism to further aid production.

Architecturally Bata took inspiration from Czech Vernacular typologies, “Constructivist” Bauhaus design methodologies, and the spaciousness of Garden Cities, heavily referencing Letchworth and the physically horizontal emphasis of structures from Frank Lloyd Wright.

The Bata planners also drew inspiration from the ambitious and megalomaniacal projects of soviet planners during the accelerated industrialisation of the soviet union.

Global reach of the Bata Shoe Company Enterprise

Global reach of the Bata Shoe Company Enterprise

Primary Case Study - Bata-Ville, East Tilbury

The East Tilbury Factory first opened in 1933; the Factory was built along with housing in stages, where towards the 1960s, the East Tilbury Factory peaked at 3000 employees. The Factory produced leather, rubber footwear, hosiery, shoe boxes, shoe polish and laces. Including a large engineering department to maintain the factory machinery.

As part of Bata’s ethos, the company supported the social needs of the town, facilitating numerous social clubs, trips, and sports clubs, instilling a strong bond between the Bata community.

The company accommodated other more utilitarian needs, such as a fire station, a college, a cinema, and an open swimming pool.

Corporate Utopia

Bata-Ville was a corporate, utopian microcosm where production and sales determined urban development, and the Factory was the nucleus.