St. Matthews Magazine March 2023

MAGAZINE

MARCH 2023

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THE ORIGINS OF BLUEGRASS COMMERCE PARK How One Man’s Dream Became a Reality BUILT ON HISTORY Louisville Tourism Continues to Boom

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MARCH 2023

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THE ORIGINS OF BLUEGRASS COMMERCE PARK How One Man’s Dream Became a Reality

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Local Elementary Student Lands Role in Nationally Touring Musical

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THE ORIGINS OF BLUEGRASS COMMERCE PARK HOW ONE MAN’S DREAM BECAME A REALITY

1967 Ribbon Cutting

Writer/ Beth Wilder Photography Provided

The Bluegrass Commerce Park, which happens to be the largest industrial park in the state of Kentucky, was the first development of its kind in the United States – a 600-acre industrial center set amidst park-like surroundings. It now comprises of over 1,800 acres and houses with 850 businesses homing 38,000 employees.

The park’s seven units include: Bluegrass Commerce Park, Commonwealth Park, Watterson Trail Industrial Park, Plainview

Office Park, Jeffersontown Industrial Park, seven years getting farmers in the area to Holloway Industrial Park, and Blankenbaker agree to sell their land, while he worked on Crossings. finding a buyer who was willing to pay the asking price. Each year, Weber had to renew The park has come a long way from its the farmer’s contracts as he sought someone beginnings more than 60 years ago, when to purchase the 627 acres he had amassed it was merely a dream in the mind of real and intended to keep intact. estate broker Fred Weber. In the late 1950s, Weber was intimately acquainted with the At first, Southern Railway showed an vast amount of farmland in the area, and he interest in purchasing the land to resell, envisioned an industrial development taking but when the potential users backed down, the place of sprawling corn and wheat fields Weber had to try to find another buyer. The Louisville Area Chamber of Commerce was lying just south of Interstate 64. He spent 6 / ST. MATTHEWS MAGAZINE / MARCH 2023 / TownePost.com

the park with businesses.

also interested in having the land developed industrially, and they presented the idea to developer L. LeRoy Highbaugh Jr., who bought the 627 acres in 1964 for an average price of $2,600 per acre. The project had the backing of Mayor Franklin J. Chambers, so the land was annexed and zoned for the development that would be called Bluegrass Research and Industrial Park.

“It will take 10 years to complete the sales and location operation,” Edie says.

The park would exceed everyone’s hopes, however, as within eight years, the park was nearing 100% development.

Before that could occur, however, basic needs had to be met. These included such things as extending sewer facilities to the area and planning entrances to the park that would ease traffic, yet not interfere with residential areas. Contracts were signed almost immediately to begin work on water and sewage hook-ups, but egress to the industrial park involved a little more time and cooperation with local residents. Two entrances were created straightaway – one at Hurstbourne Lane, and the other on the part of Watterson Trail. Developers desperately wished for a road cutting through Merioneth Drive straight back to the park, but residents were adamant that they simply did not

To go along with the park, Highbaugh also intended to develop Bluegrass Estates with 450 lots, and Bluegrass Meadows with 350 lots adjoining the park. From its very inception, the industrial park was a fullyplanned endeavor – everyone involved wanted everything related to it to be done right, and that included making sure local residents were fine with the creation of an industrial park. The Jaycees conducted a survey of 1 in every 3 homes in the area, and it showed that the major thing residents wanted to do was encourage industry.

Developers and city leaders were under no illusions as to how long it might take to fill

1967 Grand Opening

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followed by Neptune Meter Company, which made water meters and measures.

The H.C. Ackerman and Son Company was the first business to move into its facility in the park, along with Steel Builders Inc., Derby Cone Company, Owen Conrad, Jones Plastic and Engineering Corporation, Reco Sales and Strohmeier Company, Inc. The park officially held its grand opening Thursday, July 13, 1967 at Bluegrass Parkway and Plantside Drive. Lovely invitations were sent out, bearing the Bluegrass Research and Industrial Park’s three-pronged logo designed to suggest a tuft of bluegrass. An 80-foot-high steel version of that logo was to grace the entrance to the park, with the intention of it becoming a landmark in the Louisville area.

1965 Artist Conception

want the increased traffic – especially delivery trucks – going through their neighborhood or causing traffic problems.

The first major company to announce plans to build in the Bluegrass Research and Industrial Park was Celanese Coating Corporation; a large industrial laboratory,

The dream Fred Weber had 60 years ago blossomed into a reality that transformed the area and has kept it prosperous.

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Eddie Hager has worked in the tree removal and trimming industry for years. When filling up a chip truck, it’s helpful to have a dumpster on-site. Hager and Charlie Gorman began to notice, however, that finding dumpsters to rent in the Louisville area was a difficult feat.

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Red Rover is truly a step above other dumpster rental companies for a number of reasons. Not only do they offer professional, “It got to a point where it was two to three friendly, prompt service with a smile, but weeks out to rent a dumpster,” Gorman says. they also rent clean, functional, sharpThat’s when a new business idea began to looking dumpsters. percolate - a dumpster rental business.

“We’ve been in your shoes,” Gorman adds.

Hager was on board, so next was coming “That’s really all our sales pitch has been, up with a name for their business, which because we understand the importance of launched in February of 2022. punctuality and customer service - and time is money.”

“We wanted something with strong marketing that would be remembered,” One of their happy clients is Sun Tan City, Hager says. His cousin, Lee Abshire, which gave Red Rover their entire contract, reminded him of Red Rover, a childhood spanning three different states. game they used to play, and the tagline fit perfectly - “Red Rover, Red Rover, bring a “Lately I have had nothing but bad dumpster right over!” experiences with dumpster companies until I found Red Rover Dumpsters,” says the And that’s precisely what they do. The goal director of facilities for Glow Brands, which of the team at Red Rover Dumpsters is to owns Sun Tan City, Planet Fitness and offer same-day delivery. They also offer Buff City Soap. “[The team at Red Rover straightforward pricing, charging a set Dumpsters] has excellent communication, amount based on the size of the dumpster. on-time delivery, and go above and beyond For instance, a 10-yard container holding for our special requests.” up to one ton rents for $305. A 20-yard container holding up to three tons costs Red Rover’s team has also been a help $445. They also have 15-, 30- and 40-yard to the community on more than one containers. A client can keep the dumpster occasion. For instance, last summer they on their property for that price for up to responded immediately when a 52-foot TownePost.com / MARCH 2023 / 9

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trailer spilled over.

“We brought out four dumpsters for emergency cleanup from 10 p.m. until 7 a.m.,” Gorman says.

Many area builders also use Red Rover Dumpsters because they are pleased with the top-notch service they receive.

“We provide white-glove, concierge, VIP service from the minute you call us to the minute we pick it up,” Hager says.

The Red Rover team is looking to eventually franchise across the country. For now, they are focused on providing a stellar experience for their Louisville-area customers.

Karsen Taylor

Belting Out the Hits

LOCAL ELEMENTARY STUDENT LANDS ROLE IN NATIONALLY TOURING MUSICAL Writer / Gavin LaPaille Photography Provided

Karsen Taylor may only be 10 years old, but she’s already a star in the making.

The Jefferson County Public Schools student landed a role in an upcoming musical titled “Hits! The Musical,” which will take audience members on a journey through different decades and genres of music with unforgettable singing, spectacular dancing, costume changes, plus world-class lighting in a first-class, new production. Karsen is part of a young cast that includes 29 singers and 10 dancers selected from nationwide auditions, and will portray many well-known artists throughout the production.

“I’m really excited,” Karsen says. “I get to hang out with my friends. I know all of the other actors.”

Karsen began her quest of landing a role in the musical by way of an open audition that was held at the Seelbach hotel in Louisville, one of 31 cities nationwide to hold auditions for cast members. Karsen went through two auditions at the Seelbach before moving on to a third audition in Tampa Bay, Florida.

Karsen was able to beat out thousands of other hopefuls to land a role.

“A cousin of mine sent me an ad for the audition,” says Tiffany Taylor, Karsen’s mother. “She knew Karsen could sing and the audition was coming to Louisville. We asked Karsen if she wanted to audition and she said yes. After the second round, they would be notified if they made the third round of auditions in Tampa Bay. About three weeks later we got that email saying she made it to the next round. That was for a whole week in Tampa. Out of 7,000 kids who auditioned, they cut it down to 70 kids and then to 30.”

Karsen and her castmates will perform a number of hit songs including “Signed, Sealed, Delivered (I’m Yours),” “Hero,” “I Will Always Love You” and “Singin’ in the Rain,” among other popular songs from the 1960s through the present day. The cast will change costumes for each song to reflect the appropriate time period. While Karsen enjoys singing, she and other cast members will also dance and act as they bring the songs to life for the audience.

The ages of the performers range from 10 to 22, making Karsen one of the younger cast members. There has never been a nationally touring show of this caliber with an entire cast between the ages of 10 and 22. The cast will have even more local flavor as fellow Louisville native D’Corey Johnson, a fifthgrader at Bates Elementary School known 10 / MARCH 2023 / TownePost.com

for his renditions of the national anthem, is also part of the production.

The family-friendly show should provide fun for everyone, featuring a diverse cast from all over the country. The show was created by Director Cynthia Nekvasil and Executive Producer Bob Gries, giving young performers like Karsen the opportunity to shine on a national stage.

Karsen is in good hands with Nekvasil, as she has overseen the development and careers of Jenna Rubaii, Chloe Lowery, and multiple other “American Idol” finalists, recording artists and Broadway stars. The rest of the creative team for the show has worked with a number of wellknown performers including Rihanna, Enrique Iglesias, Mariah Carey and Usher.

Performances last about 90 minutes and include more than 100 songs.

Karsen is working hard to make sure she puts on a good performance. Karsen and her mom were in Tampa Bay leading up to the show, rehearsing with the rest of the cast. She is most looking forward to singing during the performances, which will include songs from her favorite singer, Michael Jackson.

“Practices are going really well,” Karsen says.

“They’re really long. We have to be there at

like 10:30 a.m. all the way to 5 or 5:30 p.m.”

Karsen, who was born and raised in Louisville, usually attends Stopher Elementary School and is in the advanced program at the school, but is doing home school while practicing and on the road, keeping her very busy.

“I have tutoring in the morning with some of my friends,” she says. “Anything I don’t finish in the mornings, I either do it when I have time during rehearsals or when I get back home.”

The tour of 50-plus cities began February 23 in Asheville, North Carolina, and will go coast to coast, concluding May 8 with a performance in San Francisco. Local fans will have the chance to catch Karsen live when the show stops at the Brown Theatre in Louisville on April 8. Many of Karsen’s family members and friends plan to attend.

Lexington, Nashville, St. Louis and Chicago are also part of the tour.

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“She will have a lot of family and friends there,” Tiffany says. “They started buying their tickets last summer when she found out she was going to be in it.”

Karsen says she is most looking forward to seeing her dog, Mocha, on her trip home.

“I am excited,” she says. “I really want to see my dog. He is a poodle.”

Karsen, who has been singing since she was 3 years old, has done some plays at her school and in community theater, and this is her first touring production. In addition to singing, Karsen was a flyer on a national champion cheer team, which is her favorite sport, and also enjoys the TV show “Dance Moms.”

“It’s funny watching all the moms fight,” Karsen says.

The experience has been a new one for the Taylor family. Karsen’s parents don’t have a performance background, and this experience has taught them a lot about show

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business. Tiffany or her husband, Kevin, will be with Karsen every step of the way as she embarks on this journey.

“It’s all new to us, understanding the business and how things work,” Tiffany says.

“The play is wonderful. It’s going to be really awesome. The dancing and singing are very good. Louisville should be proud that two of their own made something so big like this play.”

Karsen says she hopes one day to have her own TV show.

“We’re really excited and very proud of her accomplishments,” Tiffany says. “We can’t wait to see what the future holds.”

For tickets, tour dates and more information on how you can see Karsen, go to thehitstour.com. You can also follow “Hits! The Musical” on social media. Cast members have racked up thousands of likes and views on TikTok.

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Joel Gonia

HONEYBEAR FARMS FOUNDER OPENS TWO HONEY DEPOT & COFFEE HOUSE LOCATIONS Writer / Christy Heitger-Ewing Photography Provided

Prior to 2013, Joel Gonia was working full time as a business consultant, meeting with accountants and attorneys regarding various business acquisitions. Following the recession, however, much of that work fell away, so Gonia began searching for something to fill the void. He stumbled upon beekeeping and enjoyed it, because he loves being outdoors and learning something new.

“I got stung a few times, but that’s part of the deal,” says Gonia, who started out with two hives and grew to 400 within three years. “I thought I could do my part in helping to save bees because the pollination they provide is essential to our food chain.”

Beekeeping, which was a hobby at first, quickly turned into a commercial venture after Gonia attended several beekeeping

conferences. He chatted with speakers, who became resourceful mentors. With their assistance, Gonia began teaching seminars and hosting the Louisville Bee School, a popular activity that has drawn as many as 200 participants in years past.

In 2018 Gonia decided to open a beekeeping store called HoneyBear Farms (doing business as The Honey Depot), where he sold beekeeping equipment and honey to the Louisville market. According to Gonia, the fastest-growing segment of the population showing an interest in beekeeping is women, followed by teenagers.

For three years the business was going strong. For instance, schools used to take field trips to the farm to learn all about beekeeping. The Honey Depot was also one of the five approved excursions in the area for Airbnb. That meant that anyone who booked an Airbnb reservation when 14 / MARCH 2023 / TownePost.com

coming to Louisville would be asked, after making their reservation, if they would like to visit The Honey Depot. That exposure meant they did close to 100 tours in 2020.

These tours were not indoor seminars. They were hands-on, interactive tours in which participants learned all about honeybees and safety.

“We put on the [beekeeping] clothes and took [participants] outside,” Gonia says. “It was a three-hour tour and people loved it.”

Unfortunately, in the fall of 2021, Gonia was notified that he would have to vacate his property due to a road-widening project.

He searched for another location that would work but never did find something that fit the business model. They ended up relocating to their warehouse in Fisherville, Kentucky, two miles down the road, but it was a different market without any traffic exposure, and that was significant.

“ OUR COFFEE IS SOURCED GLOBALLY AND ROASTED LOCALLY. WE REFER TO HONEY DEPOT & COFFEE HOUSE AS THE ARTISAN COMMUNITY COFFEE SHOP THAT SELLS HONEY.”

“We had a stabilized business before, with a very high traffic count and a very low overhead environment because we were able to operate as a farm,” Gonia says.

“Since operating commercially, it has been extremely challenging.”

— JOEL GONIA

In the last year Gonia has been trying to think outside the box, figuring out next steps for his business to survive. In August he opened Honey Depot & Coffee House, located near downtown Mount Washington on Bardstown Road. It was a segue into a new concept for which they roast, grind and sell their own coffee, and also sell honey, honey-based products like beeswax candles, jams and jellies, soaps, bee-themed jewelry, and other bee-themed merchandise.

“Our coffee is sourced globally and roasted locally,” Gonia says. “We refer to Honey Depot & Coffee House as the artisan community coffee shop that sells honey.”

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location in downtown Jeffersontown on Watterson Trail, in Gaslight Square, and are currently in the process of incorporating a drive-through there. Their honey is also available around town at many stores, including the Fire Place and A Taste of Kentucky, and at neighborhood farmers markets throughout the spring and summer.

from around the state - but it still tastes great. They sell different flavors of honey.

Their base honey is Kentucky wildflower because it is predominant in Kentucky and surrounding states.

“We don’t have any fields of flowers large enough to have a predominantly single source like clover so we can’t have clover honey,” Gonia says. They take the area’s Eventually, Gonia hopes to open a total wildflower honey and infuse it with of five Honey Depot & Coffee House different flavors like bourbon honey. They locations. First he wants to get the two also sell their bee venom flavor, which is a stores stabilized. He would also like to spicy honey, as well as cinnamon vanilla, get reconnected with schools and other organizations, as they were before the move. lavender, elderberry and others.

In case you didn’t know, there is a big difference in taste between locally produced “We have always been community honey and the kind you buy in grocery oriented based on our previous experience stores. operating as a farm,” Gonia says. “Now as a commercial enterprise, it just takes longer to “A lot of times in the big-box stores, you reconnect with those organizations.”

Although they used to sell their own honey, really don’t know what you’re buying,” Gonia says, noting that stores purchase they can no longer do that since they honey from all around the world. “It’s don’t have as many hives. Therefore, they important to buy domestic honey. It’s purchase honey from other beekeepers

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important to buy regional honey and local honey. Occasionally you can even buy neighborhood honey.”

Honey, which is made with pollen, nectar, water and soil from trees, is beneficial for health in two ways. Firstly, it’s a naturally occurring antiseptic, so if eaten on a regular basis, it cleanses you from the inside out.

Gonia claims that rubbing honey on a cut will often quicken the healing faster than an ointment purchased at a drug store. Honey can also be good for allergies as it can strengthen the immune system.

“As you eat more honey it will help you over a period of time,” says Gonia, who notes that if you eat honey from beyond a couple of states away, it’s still good for you if it’s real honey that hasn’t been pasteurized and filtered. However, from an allergy standpoint, you won’t get much benefit in terms of immunities because you’re ingesting pollen that is different from pollen within the Ohio Valley.

“We know that honey has been beneficial for a long time,” Gonia says. “People have been harvesting it as far back as 3500 B.C. There are drawings on cave walls. It’s been traded as currency.”

Gonia is still doing his part to save the bees.

“There have definitely been some gains and some pitfalls along the way,” Gonia says. “As a company we have evolved from hobbyist beekeepers to becoming a retail coffee shop selling honey.”

Gonia’s favorite aspect of working in this field is interacting with the community and teaching them about bees. For instance, did you know that one out of three foods you buy at the grocery store requires pollination?

“We love to sell coffee and honey, but really what we’re trying to do is educate people about the importance of honeybees,” he says. “Honeybees are the number one pollinator in the world, so if you remove

them from the equation it’s difficult for us to survive on our food supply.”

They hope to continue honeybee education for one simple reason.

“Beekeeping is in our DNA,” Gonia says.

Honey Depot & Coffee House is located in Mount Washington at 435 North Bardstown Road, and in Jeffersontown at 10512 Watterson Trail.

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Alisa Gray, KHS CEO

NEW KENTUCKY HUMANE SOCIETY CEO BRINGS ENTHUSIASM & EXPERIENCE become so passionate about it, and I don’t think I’ll ever leave it.”

Writer / Grace Schaefer Photography Provided

As incoming CEO of the Kentucky Humane Society, Alisa Gray is a professional lifesaver.

“When I was little, I had a dog-walking business . . . I charged fifty cents for half an hour around my neighborhood, because I loved dogs so much,” Gray says. “We also lived by a creek and had a lot of wildlife, so I would always try to help if there was an injured animal.

So, I thought I wanted to be a veterinarian.”

Gray began to first volunteer when she was 12 years old with Meals on Wheels, along with her grandmother. Ever since, she’s remained passionately involved in volunteer and nonprofit work.

After graduating from the University of Kentucky with a doublemajor in psychology and public relations, Gray worked for the Lexington Humane Society before moving back to Louisville and exploring social work.

“I loved it, but honestly, I missed the animals,” Gray says. “The animal welfare world is addicting. Once you’re in it, you just

Gray worked at Metro Animal Services before finally joining the Kentucky Humane Society, where she quickly found the ideal combination of her love for animals and her passion for nonprofits.

She was home.

The Kentucky Humane Society ranks as the state’s largest animal welfare group, with roots reaching back to 1884. KHS works with dogs, cats and horses in need of homes. In addition, the organization offers aid to pet owners with a spay/neuter clinic, pet food bank, behavior classes, a pet help line, boarding, the CARE-avan mobile clinic and an equine program.

With focuses on positivity, compassion, inspiration and changemaking, KHS is forward-thinking in relation to pets and people.

“Animal welfare now is very much focused on socially conscious sheltering and making sure the whole family is supported,” Gray says. “It’s not just finding an animal a home, it’s making sure that animal, throughout its life, has support. It’s the mix of the social work aspect, psychology, loving animals and finding homes for animals.”

20 / MARCH 2023 / TownePost.com

So far, Gray has worked in donor relations and stewardship, typically meeting with people who love animals and who may want to support KHS programs.

“It’s one of the greatest things in the world. I love being able to help an animal in need and see them come in potentially sad or broken and see the progress that they make with us, through fostering, and through the medical support we can provide,” Gray says. “There’s honestly nothing better that I can think of – it’s just so rewarding, and I get to lead an amazing group of people that are so talented and dedicated. It’s a dream.”

Despite a passion for her career and a strong history of service, Gray never expected to become KHS’s CEO. Yet, when it was time, she was the unanimous pick.

“Lori Redmond, KHS’s current president and CEO, decided that she wanted to transition and slow down a bit,” Gray says. “I’m thrilled she’s staying on board.

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“Seeing them get excited and connected to the mission is so cool and it’s just so inspiring,” Gray says. “We get excited about a new program or alignment with a foundation, and we get to try something new – that’s been so neat.

We keep moving forward, keep looking at the community and what the needs are – nationally, locally – and then trying things out. We’re able to support and add programs or services or people…I want to do more. I don’t really stop much.”

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In the six months leading up to the official transition in April 2023, Redmond and Gray have continued to work side by side. “She’s done so many great things for animals in our city and our state, so I’ve just been learning from her and talking about the future,” Gray says. “I feel very fortunate and grateful.”

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NOW, IT’S TIME TO LOOK TO THE FUTURE. "I hope to continue Lori’s legacy,” Gray says. “We have a great organization and the opportunity to grow.”

Being a lifesaver certainly isn’t just for the KHS staff – any Kentucky resident can play their part. Gray understands the impact of donations. In fact, she’s raised philanthropy by 240% in her first eight years at KHS. Gray hopes to see continued volunteer work and an increase in fostering.

“If you're fostering, you're caring for that pet and then making room for another, so we can take twice as many,” she says.

22 / MARCH 2023 / TownePost.com

“Getting involved super easy. We try to do everything to support you and get you ready and make you successful. We also provide all the medical support, food, bedding and crates.

Gray emphasized it’s free to foster—the pet just needs a home with love and support. In addition, Gray remains excited about the LOVE 120 Initiative, designed to touch every county in Kentucky by 2029. Saving lives doesn’t stay behind county boundaries.

IT’S NOT WORK TO BE DONE ALONE. "It's definitely not just me,” Gray says. “It's the whole team – great people working their tails off and continuing to save lives and working with great partners in the community and nationally. It's great to collaborate and work together… the sky is the limit.”

Ultimately, the Kentucky Humane Society is on track to continue much as it has in the past: with a focus on lifesaving brought with love, all unified around care for every life. And under Alisa Gray’s marvelous leadership, the Kentucky Humane Society’s lifesaving mission is only just beginning.

If you’re interested in volunteering with the Kentucky Humane Society, you can call (502) 272-1070 or visit kyhumane.org.

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Wellness FROM THE GARDEN

Carrie Petty

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There is one place where I am certain we can go and be perfectly safe. There is no mask needed, no threat of standing too close to one another, and no one coughing on you. There is great peace, and even great wellness, to be found in a garden.

My entire yard is fondly called “the garden.”

There is plenty of work and exercise to be found here year-round. It is where I find joy, and what I love teaching people about the most - how to grow a more beautiful life.

March is the beginning. It is the time I wait for all year. The spring equinox will arrive on Saturday, March 20 at 5:37 a.m. I love how precise spring is. She knows right when to get here, and it is always when we need her the most.

Begin your work with taking stock of your property. With a cup of coffee in hand, walk your property and dream a little. What do you want to change? Would you like to grow more cut-flowers, and bring them indoors for family dinners? How about some more privacy - do you need to plant a screen of trees? I usually begin by looking for the damage the winter harshness has created. With pruners along for the walk, I will discard any broken or unsightly limbs from woody plants. (Note: I always sharpen and clean all my tools prior to

starting). This is a good place to begin.

Most importantly, begin to remove winter debris. Remove any remnants of last season’s garden. I always use a general granular, organic fertilizer and sprinkle around the base of the newly exposed green shoots. If the soil is thawed enough, I will edge the beds and get a crisp, sharp outline around each area. I try not to rake too much, as this will expose the weed seeds lying just under the soil. I want to leave those dormant as long as possible.

farmers, given their close ties to earth and her natural rhythms.” The moon’s new and first-quarter phases, known as the Light of the Moon, are considered good for planting above-ground crops, putting down sod, grafting trees, and transplanting in the late spring. Also, you have to love this tip: “Dig your horseradish in the full moon for the best flavor.” This is good to know for that savory Bloody Mary. Now that’s wellness!

While I love the perfect timing of it all, it is OK to “force” a few things along the way.

Weeding comes soon enough!

Now is a great time to plant small vessels with wheatgrass seed to use indoors for your Easter A spring snow in the garden often causes some table centerpieces. Wheatgrass is like regular panic. Many worry that daffodils will start to grass seed, but the blade is thicker for a more sprout too early. Folks often ask me, “Will they pronounced tuft of green. be OK?” The answer is most often yes.

Also, get out and clip a few branches off your Here’s the deal. Mother Nature has the whole blooming trees, and place them in a vase of timing thing down. She is all about timing. clean, warm water. Put them in some sunlight, When you see those little crocus sprouts, or and in about two weeks their buds will “break” the tips of your tulips begin to emerge, don’t and begin to swell. Soon you will have fresh worry too much. They know what they are crabapple, cherry, dogwood or redbud blooms doing. If you want to cover them with a little indoors - all good varieties for forcing. This is newspaper or a sheet because a blanket of ice a great task for children to do and can inspire is coming, do it - especially cover if the flower their curiosity in the garden. buds are well emerged.

Wellness truly can come from the garden.

I adore the perfect timing of it all. English Enjoy her beauty, the exercise and fresh air, gardeners have long believed in timing when and even the quiet time to think and ponder it comes to the moon’s incredible power, - all without a mask! Enjoy growing a more particularly the gravitational pull. The Farmer’s beautiful life my friends.

Almanac reads, “Folklore is rich among TownePost.com / MARCH 2023 / 25

BUILT ON HISTORY

LOUISVILLE TOURISM CONTINUES TO BOOM Writer / Julie Yates Photography Provided

Louisville has accomplished an enviable feat; it has become a brand that represents a vibrant and multifaceted city. Its journey to be recognized as more than the site of the Kentucky Derby or the home of the Louisville Slugger Factory is aided by a rich history, unique geographic location and friendly hospitality. In recent years, the city has increasingly become known as a place that offers attractions for multiple types of visitors. As Bourbon City, it appeals to couples and individuals who come for the Urban Bourbon Trail. It also attracts families who visit Museum Row, the Louisville Zoo or Kentucky Kingdom and Hurricane Bay. The brand logo is its name and the fleur-delis centered in the middle is a nod to King Louis XVI of France, Louisville’s namesake.

The city, founded by Revolutionary War hero George Rogers Clark, began in the late 1770s

as a settlement on the Ohio River, close to the Falls of the Ohio. Since there were dangerous rapids, it was necessary to unload cargo before boats reached the falls. The result was the development of a major shipping port which continues today. This area was also the meeting place of Clark’s younger brother, William Clark, and Meriwether Lewis. After recruiting local men, they began their famous exploration of the Louisiana Purchase. Later, in 1875, the Kentucky Derby was begun by Lewis Clark, who was George Rogers Clark’s great nephew.

The location has the distinction of being within a day’s drive of 60% of the continental United States. Post the Covid-19, Louisville Tourism has reached out to these areas to promote all the city has to offer. Michael Fetter, the organization’s Director of Marketing, has been with the organization for five years.

“It’s been a wild ride. We had a record year 26 / MARCH 2023 / TownePost.com

Michael Fetter, Louisville Tourism Director of Marketing

for tourism in 2019,” Fetter says. “Then the pandemic hit. We had to push on the breaks and really rethink what we were doing. We had been promoting Louisville as a place to fly into to experience Bourbon Country, much like people fly into San Francisco to visit Napa Valley. Instead of targeting places like Los Angeles, we had to recalculate.”

“The question was- how can we continue safety while respecting peoples safety,” he says. “We started up again, then stopped and rethought, then started again. Now the focus is on bringing awareness of Louisville as a travel destination to markets such as Indianapolis and other sites within a four to five or even six-hour drive of us. It is the long weekend.”

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Louisville’ bourbon connection is undoubtably a huge asset for tourism.

Most of the world’s bourbon is produced in Kentucky and the state’s history is woven throughout the industry. Louisville’s Urban Bourbon Trail consists of establishments dedicated to sharing stories and lore while educating participants on the facts behind bourbon production.

definitely get booked out,” Fetter says.

“The biggest surprise people have when they come to Louisville is how much the city has to offer. There are lots of tidbits about the area people don’t know,” Fetter says. “We have a walkable downtown with so many things to do and great parks. Museum Row on Main Street has seven attractions within close proximity to each other. The Old Louisville area has the largest collection of both shotgun houses and restored Victorian homes in the country. We also have the second most cast-iron facades outside of Soho in New York.”

Another facet to Louisville is that it is a great destination for a fun family weekend.

Kids don’t realize they are getting a history lesson when they experience cruising down the Ohio River on a steamboat via the Mary M. Miller or Belle of Louisville riverboats.

Sports lovers and boxing enthusiasts will enjoy learning about how determination enabled a local legend to triumph at the Muhammad Ali Center. Across from the downtown center is the expansive Waterfront Park where events, concerts and festivals are scheduled throughout the warm Besides Kentucky fried chicken, Louisville is known for unique dishes that a visitors love weather months. to sample. The ‘hot brown’ originated at the

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Brown Hotel and while it might be classified as an open-faced sandwich, it’s a meal. Slices of ham, turkey and bacon atop toast are smothered in gravy and baked, making it a substantial lunch or dinner. Burgoo stew is another tradition, and dates to pre- civil was times. Like the hot brown, it includes several different meats but also vegetables.

No one should leave the city without having a slice of rich chocolate derby pie. There are many versions to be had around town, but the original recipe was developed in 1954 by the Kern family for their restaurant, Kern’s Kitchen. The eatery has trademarked the name and the recipe is kept top secret.

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Fetter shares that 90% to 95% of visitors who participate in surveys say they would come back. Louisville Tourism’s job is to get them to initially come to the city, and he is quick to point out that the organization doesn’t do it alone.

The word gets out through connections with both social media digital business and local travel-based entities. Building partnerships with neighborhood associations, restaurants, hotels, venues and attractions is key. Large travel sites such as Expedia, Priceline and Trip Advisor offer information to travelers that can point them in directions that will make the most of their visit. In addition, Louisville

Tourism maintains close ties with groups such as Louisville Forward, an economic development organization and Greater Louisville, Inc., GLI, the metro area’s chamber of commerce.

The most visited page of Louisville Tourism’s website is the Calendar of Events.

Anyone with an upcoming event or activity can submit to it. It is a great resource in communicating happenings around the city especially during the holiday season.

“The future is very bright. There are new hotels and restaurants popping up in downtown and neighborhoods such as the east market district of downtown, NuLu

(New Louisville), as well as places like St. Matthews,” Fetter says.

“Tourism is important to the city for the business it bring and it’s the people of Louisville that sell it. Louisville has its own southern hospitality. It’s not considered to be part of Midwest but not the true deep South either. Louisville is the front porch of the south,” Fetter says.

You can visit the Louisville Tourism website at GoToLouiville.com or by calling 1.888.568.4784. Louisville Tourism is on Instagram as @gotolouisville and on Facebook as Louisville Tourism.

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You’ve worked a full day, cared for children, elderly parents or both.

All you want to do is grab something quick to eat, go home, pour a glass of wine and binge watch the latest buzz-worthy series on Netflix, then catch up on Facebook. You drag yourself to bed later than you wanted, only to wake up and start the cycle all over again.

You’re feeling tired, anxious, depressed, or burned out. What can you do?

Self-care to the rescue. Selfcare is the ability to care for the mental, physical, spiritual and social aspects of your life.

It is not selfish or ‘pampering.’ It is essential to functioning in a world that can be increasingly overwhelming.

In fact, the World Health Organization (WHO) defines self-care as “the

ability of individuals, families, and communities to promote health, prevent disease, maintain health, and to cope with illness and disability with or without the support of a healthcare provider.”

Much like a car requires maintenance, our ‘self ’ requires a plan to restore, renew and recover. Self-care is a way to help clarify and prioritize your personal health and mental wellbeing. It involves identifying various areas of your health that are concerning and creating a plan to actively address those concerns.

While there are numerous areas to address when it comes to selfcare, the following seven are the most common; emotional, physical, mental, social, spiritual, practical and professional. Take a look at how you feel about these areas, or how satisfied you are with them.

Perhaps your physical health is not ideal, or you feel dull and mentally bored. Journaling about each area for a few days can also help. Take the time to check-in with yourself and listen to what you need.

Next, come up with a plan to address these areas. Keep it simple.

You don’t want to be overwhelmed by your self-care plan! One of the first self-care skills to master is the most difficult: carving out time to work your plan. There is nothing bad about scheduling ‘me time,’ in fact, you can’t effectively care for anyone or anything else if you are not taking care of yourself.

Schedule your self-care time in your calendar. Make it an essential appointment and keep it. Time is both a finite resource and a commodity. You make the decisions on where and how you spend your time. Practice scheduling small self-care tasks daily and honor those commitments. While we can’t make time, we can choose how to spend it.

Use your smart devices to help with self-care. Calm is an app that can help you learn how to meditate, relax and help you fall asleep.

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Perhaps one of the most neglected areas of self-care is adequate sleep. The Mayo Clinic recommends sticking to a set sleep schedule and turning off light-emitting screens before going to bed. Avoid checking e-mails one last time and turn off the cell phone. If you have a job that requires you to sleep during the day, black-out Incorporate exercise into your daily routine. It doesn’t have to be drapes can help. Without adequate sleep, people run the risk of hard core, high intensity interval training (although HIIT is a great health issues such as obesity, high blood pressure and irritability. way to get your mind Harvard University has off your stressors and identified microsleep as a focused on yourself). period where your brain does WORLD HEALTH ORGANIZATION Walking, swimming, not respond, and you don’t (WHO) DEFINES SELF-CARE AS “THE or yoga are excellent react. Microsleep, which lasts ABILITY OF INDIVIDUALS, FAMILIES, AND forms of exercise mere seconds, also contributes COMMUNITIES TO PROMOTE HEALTH, that can be gentle on to both fatal and non-fatal PREVENT DISEASE, MAINTAIN HEALTH, your joints and body. motor vehicle accidents.

AND TO COPE WITH ILLNESS AND Regardless of which DISABILITY WITH OR WITHOUT THE exercise you choose, You may discover you need SUPPORT OF A HEALTHCARE PROVIDER.” make the effort to more assistance learning appreciate it. Notice how to provide yourself care. how you feel before Don’t be afraid to reach out to you start: are you tense, frustrated, anxious? Then, allow yourself a trusted health care provider, a life coach, a personal trainer or an to get lost in the sensation of movement. Focus on your breathing, accountability friend. While engaging a professional in the self-care the sounds, and smells and how your muscles feel while engaged field may be costly, a few sessions with a professional can help get in activity. Then, when you are finished, notice if your mood or your practice off the ground. physical sensations have changed.

Self-care can be hard work. It can involve working on some difficult great app for self-care. It allows you to select a mode based on your activities, and Endel will play music with a beat and mood that helps with focus, energy, or sleep. You can also set reminders on a smart device that can help you work a self-care schedule.

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areas of your life such as unhealthy coping mechanisms. You may need to take a hard look at habits and relationships that don’t serve you anymore. It may involve exercise, avoiding your favorite comfort foods, turning off social media or getting up early to find an hour of quiet to journal, read or exercise. Don’t hesitate to reach out for assistance. It doesn’t mean you are weak; it means you love yourself enough to give yourself this gift.

Self-care can involve a wide range of healthy activities. Establishing healthy routines and coping mechanisms is challenging, especially when your new habits and actions are new. Don’t give up. And, if you decide that massages and facials are part of your self-care routine, more power to you! Self-care is what you make it.

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It’s something you feel from the moment you visit. From premier supportive personal care services that empower residents to live with dignity, to our renowned Flourish Memory Care program.

Charter Senior Living of Park Louisville creates a place where residents feel loved and treasured… because they are. Call today to ask about our move-in special!

502-423-8776 / 10451 LINN STATION ROAD / PARKLOUISVILLE.COM

Free, in-home design consultations and estimates!

502.425.4728 • 800.293.3744 AUGUST 2018 PROOF

❑ Renewal Update

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Contact:

DAVE HARNOIS

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Cell: (502) 777-8316 Email: cca@twc.com

Sensible Solutions for Every Area!

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Free, in-home design consultations and estimates!

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888-500-9287

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www.closetsbydesign.com Licensed and Insured

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Imagine your home, totally organized.

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GREEN TREE CHECKING

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Mark George

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CELEBRATING 10 YEARS CUSTOM WINDOW TREATMENTS • FINE FURNITURE • CUSTOM BEDDING WALL & FLOOR COVERINGS • LIGHTING • ACCESSORIES

Driven by Service, Education and Experience.

We Make Homes Beautiful!

From one room to an entire home makeover, we do it all and have the products and ideas to suit your every need. Call to schedule your complimentary consultation!

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Ton Ali - Principal Broker/Owner

TownePost.com / MARCH 2023 / ST. MATTHEWS MAGAZINE / 33

(502) 386-6244 2948 Yorkshire Blvd.

GOT YOU COVERED! AFFORDASHARE - SIMPLE, AFFORDABLE HEALTH CARE Writer / Christy Heitger-Ewing Photographer / Sarah Browning

J

eff Frey, founder and CEO of AffordaShare, used to sell traditional health insurance, but with an increase of calls from clients with complaints, questions about their current health insurance plans, constant changes, confusion about networks and monthly premiums skyrocketing, and deductible amounts going up, he thought there had to be a better way for his clients.

Jeff determined there really were only a couple options out there.

What he found is that treating your health care like any other buying decision obtaining the price and evaluating the facility and physicians, and then simply paying for the care and treatment you need - is the best way to go. It’s simple and straightforward. Therefore, about eight years ago he launched AffordaShare. AffordaShare is not insurance, but rather a private, cashpay medical association. “Once you become a member with AffordaShare, you no longer need traditional health insurance,” Jeff says.

“You really don’t need health insurance - what you need is a way to pay for your medical treatment when needed,” Jeff says.

Jeff says his target market is primarily smallbusiness owners, independent contractors, real estate agents, roofers, landscaping companies, those in the HVAC industry, 34 / ST. MATTHEWS MAGAZINE / MARCH 2023 / TownePost.com

and anyone who does not have access to a large-group plan - or self-employed people who obtain individual health insurance.

“Clients usually save about 30 to 50% compared to regular, traditional health insurance, all while still receiving great health care coverage and great customer service,” Jeff says. The goal of AffordaShare is to get clients the best medical care and treatment at the best price.

A lot of people think they can only change their health plans once per year, but that’s not always true. Typically, you can call or email your current health care provider and cancel any time throughout the year - they

often just don’t want you to do that. Health care plans and health insurance plans are generally month to month, and can be canceled throughout the year with a couple weeks of advance notice. “We have open enrollment all year long at AffordaShare you can enroll with us any time,” Jeff says.

They do, however, see an upsurge in enrollments towards the end of the year as people and small businesses plan for the upcoming year. Fall or open enrollment is an important time for you, individually and for small businesses.

“Any time is a great time to compare AffordaShare to your current health care plan,” Jeff adds. “If we can save you money, still offer great health care protection and give you great customer service, why not do it? It’s a heads you win, tails you tie. There is nothing to lose by simply comparing cost and coverage regardless of what time of the year it is.”

AffordaShare offers many different packages and levels, with varying features and benefits to fit everyone’s needs and budgets, regardless of age or medical conditions.

In addition, AffordaShare serves all demographics, from younger people who just got off of their parents’ plans, all the way up to those who are ready to switch over to Medicare.

what’s best for you, your business and your family,” Jeff says.

“We have clients of all ages - married, single, and families with children - and we are currently in 22 states all across the country,” Jeff says. “We can help people anywhere in the country - all 50 states.”

He told Jeff he was healthy, worked out, didn’t smoke, and wasn’t sure he’d ever need or use the coverage. He wanted the cheapest plan possible. Jeff set him up with the leastexpensive package that did not cover annual exams, dental or vision. However, if he had a major medical event, the most he would be responsible for paying was $6,000 per year.

As fate would have it, this young, seemingly invincible man was diagnosed with cancer six months later.

If you’re not sure if AffordaShare is a good fit for you, it doesn’t hurt to compare. You can call them up or go to the website at affordashare.com. Click on the “Get a Quote” tab in the upper right section. Just complete the info there and hit “SUBMIT.” Within 24 hours you’ll have multiple options and prices to review. “This way you can make a well-informed, thoughtful decision on

Of course, nothing in life is certain. The Freys know this well. A few years ago they got a call from a 28-year-old man who was inquiring about AffordaShare because his mother wouldn’t stop telling him to obtain some type of coverage.

“His care and treatment extended out for almost two years, so he paid a total of only $12,000 out of almost $150,000 in medical

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TownePost.com / MARCH 2023 / ST. MATTHEWS MAGAZINE / 35

expenses,” Jeff says. “He is grateful he contacted us, and so is his mom.”

One question Jeff often hears is, “What am I not getting with you that I am getting with my current plan?”

"IF WE CAN SAVE YOU MONEY, STILL OFFER GREAT HEALTH CARE PROTECTION AND GIVE YOU GREAT CUSTOMER SERVICE, WHY NOT DO IT?" —JEFF FREY

“We do not cover ongoing counseling for serious mental health issues like severe depression, mental health hospitalization, or drug and alcohol rehabilitation,” Jeff says. “Virtually everything else is covered, including broken bones, stitches, ultrasounds, maternity, cancer, strokes, heart attacks and anything in between.”

Though they don’t cover mental health counseling, they do cover office visits for conditions like depression, anxiety and attention-deficit/hyperactivity disorder.

“If you need to go in and consult with your doctor a couple times per year about your medication, that is just a simple office visit and we cover that,” Jeff says.

Jeff ’s wife, Lisa, who also works for AffordaShare, finds that potential clients often want to talk to current members to ask how easy the process is.

“We have many members that have used us for years and have experienced various medical issues,” Lisa says. “I find that they are happy to share their thoughts and experiences of having AffordaShare with new or prospective members. They weigh the pros and cons, and after evaluating the coverage, talking with a longtime member and looking at the savings, they usually decide AffordaShare is the best option for them.”

Check out AffordaShare, as it may be the best option for you as well.

AffordaShare is based out of Fishers, Indiana. For more information, call 317-431-7541 or visit affordashare.com.

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SPECIALIZING IN PERFORMING ARTS AND ACADEMICS

Building Kidz is committed to developing the “whole child”. Our unique and proven curriculum intelligently integrates Performing Arts to enhance Academic excellence, all within a newly built facility that offers six classrooms and a performing arts space.

SPECIALIZING IN Our classrooms extend to our natural playground where children PERFORMING ARTS toAND ACADEMICS are invited explore and discover the outside world. Come Building Kidz is committed to developing the “whole child”. Our partner with us to develop the highest levels of confidence, unique and proven curriculum intelligently integrates Performing commitment and character in your child.

Arts to enhance Academic excellence, all within a newly built

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facility that offers six classrooms and a performing arts space.

Our classrooms extend to our natural playground where children are invited to explore and discover the outside world. Come partner with us to develop the highest levels of confidence, commitment and character in your child.

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New Customer Special

First-time customers only please.

Restrictions may apply. Call for details! Offer expires August 1, 2023.

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Let St. Matthews Cycling be your new home for all your cycling needs.

131 St. Matthews Ave, Louisville, KY 40207 PHONE:

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Bring this coupon in for 20% off on a tune-up or

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20lb Propane Tank Refill

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Offering Big Green Egg, Weber and Traeger Grills

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DAVID, Heart Transplant

Thanks to UofL Health – Heart Hospital, hearts can play again.

Welcome to UofL Health – Heart Hospital — the only area hospital dedicated to comprehensive heart care.

With a network of world-renowned experts, we are passionate about saving lives and improving heart health.

Built on the legacy of Jewish Hospital, our innovative academic research translates into life-saving medical firsts.

And our leading-edge advances and less invasive treatments meet your heart’s needs with life-changing results.

Here, hearts are expertly healed, revived, protected and even replaced. And our world-class expertise is with you, every step of the way. That’s the Power of U.

Here, your heart is in the right place.

Visit UofLHealth.org or call 502-587-4000.