St. Matthews Magazine August 2020

AUGUST 2020

MAGAZINE

StMatthewsMag.com

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TOWNE POST NETWORK, INC. ST. MATTHEWS MAGAZINE PUBLISHER

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AUGUST WRITERS

Angela Partee / Art Lander Jr. Cassady Lamb / Christy Heitger-Ewing

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SERVING THE SERVERS: ST. MATTHEWS-BASED APRON INC. SUPPORTS STRUGGLING RESTAURANT EMPLOYEES

APRON Inc., a local 501(c)(3) nonprofit that helps local restaurant employees with financial issues due to issues such as illness or injury, is needed now more than ever in light of the coronavirus pandemic. Gary Fox, president of APRON, says the organization was founded after a fundraiser was held for a chef that had fallen on hard times due to a serious accident. As a result, community leaders began considering a charity grant model for those working at independent restaurants and small businesses.

6 The Agrictultural Heritage of St. Matthews

10 Hour of Need: Local Organization Produces and Distributes Face Masks

The St. Matthews Magazine is published by the Towne Post Network and is written for and by local area residents.

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THE AGRICULTURAL HERITAGE OF ST. MATTHEWS Writer / Art Lander Jr. Photos courtesy of University of Louisville Archives & Special Collections

by both the Shawnee and Iroquois.

Col. James John Floyd, of Virginia, was Jefferson county’s first landowner and early settler.

St. Matthews today has a strong economic base of retail businesses, automobile As deputy surveyor of Fincastle County, dealerships, dining establishments, and Floyd had surveyed the area in 1774 and had healthcare facilities, located around its many his pick of the most geographically desirable neighborhoods and subdivisions. land. He claimed two 1,000 acre parcels in what is now the heart of St. Matthews.

But our community’s past is rooted in agriculture, and the roots run deep, dating In November, 1779, he moved his family back to the settlement era. here from Amherst County, Virginia. He built a cabin, and later a fort, called Floyd’s The area south of the Falls of the Ohio River, Station, on what is now Breckinridge Lane. what would become Jefferson County, must Floyd’s Station was one of six stations, have been a paradise in the 18th century. fortified stockades, built on the Middle Fork of Beargrass Creek, which flows There was numerous springs, and local through the center of Jefferson County. streams were rich in fish and mussels.

Much of the land was level, soils were By the early 19th century some of the fertile and wildlife was abundant. In the large parcels of land associated with the fall wetlands were filled with migrating six pioneer stations, and other lands waterfowl, and the forested uplands awarded to veterans for their service in supported eastern elk, black bears, wild the Revolutionary War, were developed turkeys, and white-tailed deer. into plantations. The major crops were tobacco, hemp, corn, wheat and livestock, These were prime hunting grounds, claimed primarily horses.

Strategically located about six miles east of downtown Louisville, St. Matthews sits astride an old buffalo trace. By 1820 this pioneer road, that connected the Falls of the Ohio with the seat of state government in Frankfort and the Bluegrass Region beyond, was known as the Shelbyville Turnpike, now US 60.

Initial development, known as Gilman’s Point beginning in the 1840s, was around its intersection with Westport Road (Ky 1447).

Other important roads converge here too -- Breckinridge Lane, Lexington Road, and Chenoweth Lane.

The coming of the railroad, linking Louisville to Frankfort in 1851, and later, an interurban spur line about 1910 that came through St. Matthews, had a big impact on our community.

An influx of German and Swiss immigrants in the late 1850s, and later, immigrants from Ireland, brought a change of what was being grown here and how it was being sold, as subsistence gardening evolved into commercial vegetable production. Local

6 / ST. MATTHEWS MAGAZINE / AUGUST 2020 / StMatthewsMag.com

produce, first sold in our community’s many neighborhood grocery and general stores, was later a cash crop shipped to distant markets.

The railroad helped launch an agriculturebased economy, and was the major reason why our crossroads community became an important distribution center.

Market gardeners began to cultivate plots throughout the fertile and well-watered Beargrass Creek basin in and around St. Matthews, and when their crops were harvested, the railroad transported them to markets in Louisville and beyond.

St. Matthews became known as “the garden of the state” for the quality produce grown here, and its distribution status.

Some farmers diversified. Nanz, Neuner & Company was the largest horticultural operation in the 1870s, with a nursery complex of 30 greenhouses along what

Packing potatoes inside the St. Mathews Produce Exchange - 1946

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is now Breckinridge Lane. Plants, seeds, flowers and vegetables were available on site or could be purchased at the company’s market store downtown.

At the turn of the 20th century, many of our city’s most prominent citizens were farmers or market gardeners.

The local food economy really took off during the first decade of the new century when farmers in the vicinity of St. Matthews began to concentrate on raising potatoes and onions as cash crops, as demand for these staples grew.

At the center of St. Matthews, the triangle intersection of Shelbyville Road, Chenoweth Lane and Westport Road, was an open space with a scale where produce and other agricultural products in wagons were weighed.

The interurban spur line that came from Louisville over Shelbyville Road terminated at Westport Road, to service the St. Matthews Ice and Cold Storage and later the St. Matthews Produce Exchange, a farmer cooperative, built on St. Matthews Avenue.

The St. Matthews Ice and Cold Storage opened in 1909. The facility made and sold ice, and offered local farmers a place to store and refrigerate produce, fruits, meats and other perishables, prior to their sale.

The cooperative, incorporated in 1910, was formed to find markets for, and negotiate the sale price of local produce, primarily potatoes. Farmers brought their crops to the scales to be weighed, then the potatoes were unloaded at the warehouse and graded.

Reportedly, in their first year of business, the St. Matthews Produce Exchange shipped 250 railway carloads of potatoes, netting farmers 60 cents per 100 pounds.

Not only did the exchange sell potatoes and other locally-produced vegetables, but it purchased items farmers needed, such as fertilizer and twine in bulk quantities.

So many potatoes were grown here that St. Matthews became a major center in the

country for this crop. By 1920, more than 13 million pounds were sold, with about 20 percent trucked to Louisville and the remainder shipped by rail to distant markets.

A 1922 article in The Louisville Herald proclaimed that “St. Matthews is the second largest onion and potato shipping point in the United States...(that) last year, during the months of July and August, the St, Matthews Produced Exchange sold more than 200,000 barrels of onions and potatoes. The priced obtained for the lot was about $1,000,000.”

A 1925 article in the Christian Science Monitor pointed out that Jefferson County is “one of the greatest potato shipping centers in the country...a leader in second-crop potatoes. Its climate and soil permitted two crops of tubers on the same land, in the same year.”

By 1925 the St. Matthews Produce Exchange had 400 members and shipped 1,200 train car loads of potatoes and onions annually.

The area began changing in the mid20th century. Gradually the farms were subdivided and developed with residential housing, and shopping developments. The

St. Matthews Produce Exchange ceased operation in 1954.

But our community’s agricultural heritage continues anew each Saturday that the St. Matthews Farmers Market is open.

Farmers from the surrounding region converge on the campus of the Beargrass Christian Church, along our city’s main thoroughfare, to sell local vegetables, fruits, meats, breads, dairy products, flowers, landscaping plants and handmade arts and crafts.

The layout of the tents creates a festive L-shaped market, with plenty of room for shoppers to circulate and socialize. Live music and the smell of coffee and breakfast foods fill the air.

Our proud past lives on as we gather to celebrate the roots of agriculture that run deep in our community’s history.

Art Lander Jr. has been writing about Kentucky’s history, culture, sports and the outdoors since the late 1970s. He authored or has contributed to six books on Kentucky.

Lander grew up in St. Matthews and graduated from Waggener High School in 1968.

8 / ST. MATTHEWS MAGAZINE / AUGUST 2020 / StMatthewsMag.com

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LOCAL ORGANIZATION PRODUCES AND DISTRIBUTES FACE MASKS different types of masks, and soon got Kathy Seamstresses who had teamed up with Hour of Need then resorted to using excess fabric Gahm involved. to construct straps for the masks.

When the coronavirus made its way into “They started texting me that they had an Kentucky, team members from Hour of idea,” Gahm said. “The next morning we hit Soon, Hour of Need began receiving Need hit the ground running. Beginning hundreds of requests for masks from the ground running.” with just a few individuals, the organization many individuals and organizations such soon grew to include 200 volunteers. as the Federal Bureau of Investigation, St. Gahm began purchasing supplies from JoAnn Fabrics and Crafts, starting with 100% Matthews Fire Department, Louisville Hour of Need’s mission is to create and Metro Police Department, and even cotton, solid-colored fabrics and elastic deliver do-it-yourself face masks for health hospitals based in New York City. straps. Supplies were already limited at the care workers, first responders and essential- store, and two days after her first visit, the to-life public servants, free of charge.

The St. Matthews Fire Department had no Jo-Ann Fabrics staff closed the store. masks until they contacted Hour of Need Kentucky couple Kurt Pitzer and Kim Levin Gahm then converted her dining room table leaders. first came up with the idea for Hour of Need into a mask-making area, and got to work. in March, when Kentucky Governor Andy As many as 63 seamstresses were Beshear announced a stay-at-home order volunteering for Hour of Need at one point, Some of the first responders who received to prevent the spread of coronavirus within masks from Hour of Need were having although not all were actively sewing at the state. one time, and 10 drivers were active at the issues with the elastic straps on the masks.

In response, Hour of Need began using highest point of production.

Pitzer and Levin began doing research on ribbon, but the ribbon soon ran out.

Writer / Cassady Lamb Photography Provided

AUGUST 2020

Hour of Need produced an estimated 18,000 masks by mid-June, having delivered to more than 100 organizations, hospitals, health care facilities, nursing homes, homeless outreach organizations and more, according to the official website.

Gahm says some seamstresses were using the opportunity to make masks and help out the community as a way to cope with the pandemic.

“We were an outreach, checking in on each other’s well being, it was very touching,” she says. “It was really touching to know [the seamstresses’] stories.”

Although requests have declined, the Hour of Need team will continue making masks for the public.

Hour of Need receives gratitude from the community in various forms, and has received many notes thanking them for masks.

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for Hour of Need and previous lead costume designer with the Actors Theatre of Louisville, says she felt like she was contributing to the community through the organization.

“It’s grown exponentially - I’m amazed all the time when people say they saw the web site and they think it’s so great,” Venberg says.

Venberg adds that there was a specific production method she used to produce masks promptly.

“I could cut out 50 masks pretty efficiently,” she says. “I got so many masks sewn that way.”

Community feedback has been very important for the Hour of Need team. Health care workers have provided feedback on the type of masks that would work best for them, and the organization has made different types of masks depending on the needs of the person or group making a request.

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“People in health care wanted masks that weren’t elastic because they were digging in the back of their head,” Venberg says. “They preferred the ones with the ties on the back.

If they were wearing our masks over the N95 masks, they would protect the N95 with the right sized filter for viruses.”

Levin says being involved with Hour of Need has been a motivating experience.

“To be connected to this human web of positivity, and desire to be connected and to help other people, has been incredibly motivating and incredibly powerful,” Levin says. “It has also helped to normalize the use of masks in this community. That has been the most beautiful and empowering part of it.”

Molly Schroering, a recent graduate of the University of Louisville, was the original logistics volunteer and driver for Hour of Need. She says she never thought the organization would grow to be this big.

“I’m very glad it did,” she says. “I didn’t know we would have a whole web site and be on the news.”

Schroering’s job within the organization is to coordinate volunteer drivers with volunteer seamstresses. She uses a Google spreadsheet to coordinate runs for the day, which includes mask drop-offs and pickups.

In the beginning when she was the only driver, Schroering logged almost 1,000 miles on her car picking up and dropping off masks.

“I think the most empowering part of this is how quickly we got everything together,” she says. “We didn’t have to beg for volunteers. Once we got enough volunteers it started running very smoothly.”

Schroering says another empowering aspect of the project is the appreciation the team has felt from mask recipients.

“People are so thankful - you can see it in their eyes,” she says.

Hour of Need leaders are accepting monetary donations through their Facebook page and official website, hourofneed. org. Contributions are tax-deductible if submitted by check and made out to the University of Louisville Foundation.

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AUGUST 2020

(Left to Right) - Melissa Richards-Person, Luca Bianconcini, Dawn Bianconcini, Gary Fox, Dan Thomas

SERVING THE SERVERS

APRON INC. SUPPORTS STRUGGLING RESTAURANT EMPLOYEES Writer / Angela Boggs Photography Provided

business restrictions began, that number has raised in two days, and another $20,000 grown to include 382 grants. was given.

APRON Inc., a local 501(c)(3) nonprofit that helps local restaurant employees with financial issues due to issues such as illness or injury, is needed now more than ever in light of the coronavirus pandemic.

“Louisville has been so giving - both corporations and individuals,” Fox says. “We keep emergency backup for floods and fires, but nothing like this. Because of gifts and grants, we’re so lucky to live in Louisville and be part of this community.”

Gary Fox, president of APRON, says the organization was founded after a fundraiser was held for a chef that had fallen on hard times due to a serious accident. As a result, community leaders began considering a charity grant model for those working at independent restaurants and small businesses.

This idea was taken to late chef and restaurateur Dean Corbett, and he wrote a check. In eight years the group has awarded 230 grants totaling approximately $240,000.

In the few months since coronavirus-related

Fox says the typical maximum grant has been $1,500, or about one month’s worth of bills, to help those who have suffered a fire or hospitalization, but now the typical grant is about $500.

“People are giving $5,000, $10,000, $15,000, bigger gifts than we’ve ever gotten, and sweet, wonderful people send $5 individual donations,” he adds. “It’s very heartwarming. We still need ongoing donations, and there are still people out of work, whose unemployment could be running out. We’ll be giving for COVID for quite some time. The need never stops.”

Fox says the Taste of Independents event, which features some of Louisville’s top eateries and is co-organized by APRON leaders, was scheduled for July of this year, but was put on hold due to the pandemic.

“It’s something, a little weight off the shoulders for the month - so many people are out of work in the restaurant business in Kentucky,” says Fox, describing a lawyer Ellen Gill McCarty, a local chef and former whose client donated an anonymous gift of owner of Science Hill Inn in Shelbyville, a $20,000 matching fund. That amount was is battling cancer for the third time, AUGUST 2020

and received some assistance from APRON. “APRON helped me twice, which was wonderful,” she says. “They paid my mortgage and two or three hospital bills. It helped tremendously.”

McCarty’s family ran the Science Hill Inn for 40 years, but when she became ill in 2016, she could no longer handle the demanding duties at the restaurant.

McCarty now handles catering for Crowler Catering and Gill on the Go, and says she’s able to handle her current tasks at her own pace.

“The restaurant business is so crazy,” she says. “With catering, more people are ordering delivery, and I can leave orders in a cooler on the porch. It’s fun too, and keeps me creative. I can say when it’s too much. It’s nice.”

McCarty gives back by volunteering with APRON fundraisers, and she received

Caroline Knop, founder and owner of Simply PR, serves as APRON’s publicist, and also volunteers her time to help local “I was quite honored to receive it,” she says restaurants with their ongoing needs. She of the award. “It’s wonderful how people handles public relations for the group’s come out to help now. I think now more annual fundraisers including the Taste of people know about APRON because of Independents event. the pandemic.”

APRON’s Founders Award at the 2018 Taste of Independents event.

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“APRON is an amazing nonprofit with an amazing, thoughtful team that Louisville is so lucky to have,” Knop says. “I think we were one of the first to create a nonprofit to serve restaurants, to serve those who serve you.”

Dawn Bianconcini, an APRON board member who works for Heidelberg Distributing Company, agrees.

“We’ve been doing eight years of rehearsal for the past few months,” she says. “It’s slowed down in the last few weeks, but for about eight weeks we had hundreds of applications per day. It’s emotional, going from five to ten applications per month before, because we’re a last-ditch effort. It’s a proud community. Now we are talking to owners and managers and chefs, and they are wanting to take care of everyone. Thank goodness we have the means to help. Every dollar helps, and every volunteer helps.”

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Fox praises the work of the group’s 12-member board, including five who are founding members, as well as corporate supporters like

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Maker’s Mark. He says community groups like The LEE Initiative, founded by Chef Edward Lee of 610 Magnolia and Whiskey Dry, have been providing meals, groceries and other necessities for restaurant employees.

Josh Moore and crew member at Taste of Indepedence

For more information, including donation and volunteer information as well as updates on APRON’s fundraiser events, visit aproninc.org and call 502-403-5683.

Visit the organization’s Facebook page for information on virtual cooking classes, a t-shirt fundraiser, and a silent auction to be held as part of the Unbridled Eve Derby Gala, all to benefit APRON.

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RENAISSANCE WOMAN D E AN NA COX P UT S HE R C R E AT I V E A N D PHILANTHROP I C TAL E N T S TO USE Writer / Angela Boggs Photography Provided

The Bell Award recognizes contributions to the community, and “ordinary people doing extraordinary things,” according to the WLKY website.

Public School system.

Cox attends Bardstown United Methodist Church, and the church will be collecting socks, gloves and toys for a mission trip Cox recently completed the Juvenile Diabetes to Harlan County in December. A United Methodist church member is from Harlan, Research Foundation (JDRF) gala, and the Jamon Brown Foundation Halloween and asked the church to participate. fundraiser at Glassworks event space.

Cox also organizes community service Cox is the 2018 WLKY Bell Award winner opportunities and mentors participants She collects hats, scarves and gloves for for community service, and she is connected adults at Brown Cancer Center. for Kentucky festival pageants. She is a to one of this year’s winners through the preliminary director in the pageant system pageant system. Brooklyn Roller is a Bell “I have two dads, and both passed away with and for Miss Kentucky.

Award winner for youth service, and a former cancer,” Cox says, adding that she will be Little Miss Kentucky. Roller has helped to collecting desserts for Thanksgiving dinner “I started in pageants at age 40, and I was the organize fundraising efforts for Blessings in a at Wayside Christian Mission. most mature participant in Mrs. Kentucky Backpack, The Dream Factory, Opal’s Dream in my hometown of Bardstown,” she says.

Foundation and Toys for Tots.

Cox is also working on an event for Cox is involved in three festival pageants in December for Ardi’s Bears, with book The WLKY Spirit of Louisville Foundation donations to be distributed to a designated Hillview, Bullitt County and the Buttermilk began honoring local volunteers in 1978. elementary school in the Jefferson County Days Festival, which lead directly to Deanna “DeDe” Cox has boundless energy.

In addition to working full time as a paralegal at a personal injury law firm, she organizes charity events and pageants, and she is also a fiction romance writer, having published two books.

AUGUST 2020

Kentucky and national pageants.

At a ‘Blessings In a Backpack’ event

She emphasizes that the key to success in any pageant is the interview.

“Ask any title holder what it takes to do well - it’s the ability to speak to the public, to be off the cuff, and feel comfortable,” Cox says. “The interview is the most important part. It’s looking at how well participants speak, engage and make eye contact. Title holders have to be likable and comfortable, and able to have an intelligent conversation. Kindness goes a lot further than being mean.”

Cox has also published two romance novels, with a third in the works. Her oldest son Bo, a pediatric nursing student, is the cover model.

“They call him FabiBo, because he looks like Fabio the famous model - so much so, that his photo has been sent to Fabio’s publicist,” Cox says.

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Cox started writing her first book at age 33, but stopped writing when she was pregnant and had complications. She decided to complete the book last year. She finished it in two months, then contacted a friend who called a publisher.

“I had to write and type after everyone was asleep,” Cox recalls.

The book, titled “Two Degrees One Heart”, debuted February 14. Her second book, “Perfect Chrystmas”, was released on October 3. Her next book will be titled “Two Degrees Hotter”, to be followed by “Stolen Roses” and “All His Love”.

A screenwriter recently contacted her about adapting her work into a screenplay, and it was sent to three producers.

Dream Factory Picnic at Zoo

The books are available at Amazon and Barnes & Noble. Cox has done book signings at Barnes & Noble locations in Elizabethtown, Louisville and Lexington, as well as Virginia Beach and Las Vegas.

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Cox even encouraged another pageant participant to publish a book. Katie Chandler, author of “Love-A-Bull”, met Cox while still in high school. Cox was then a regular at her family’s restaurant, Bearno’s Pizza in Jeffersontown. Cox recruited Chandler to enter pageants as a way to boost her resume for college. The two stayed in touch and worked on fundraisers for JDRF, as Chandler’s brother has diabetes.

“She’s a little ball of service - a ball of energy,” Chandler says of Cox. Chandler describes her book as being for children and families, as “a platform for events with local resources, to raise money, get people together, and spread the word to families looking to adopt dogs.”

Locally, Chandler has worked with MisPits and Friends, a group that helps place dogs, especially pit bulls, in foster homes.

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you,” Chandler says. “They’re not the danger they’ve been made out to be, and they’re overlooked at shelters. Any dog can cause issues, not just a pit bull.”

Chandler’s boyfriend Tyler had a pit bull before the two met, and they rescued a second pit bull together before their daughter Evie was born. The couple wanted to raise their daughter along with their dogs, and made certain preparations like taking Evie’s blanket home from the hospital so the dogs would know her scent before she came home.

“I was worried it wouldn’t be accepted, because it was about pit bulls,” Chandler says.

The book was released in July.

Cox is also an animal lover. She has two rescue bulldogs, one Victorian and one English, from Indiana Bulldog Rescue.

“They know to sit still, and they’re not aggressive,” Chandler says. “They’re so sweet.

I decided to write a book as a teaching point Cox says the unusual spelling of the name for parents. I’ve researched, and there’s a large “DeDe” stems from a responsibility she community, mostly families.” often undertakes among friends.

A friend helped Chandler with the book’s illustrations. She learned that Cox had published a book, and Cox’s publisher loved Chandler’s idea.

“It’s ‘DeDe’ like designated driver,” she says. “I’m always the designated driver, because I don’t drink or smoke or use drugs. I never have.”

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After growing up in southern California, attending dental school at USC, and working out west for ten years, Dr. Nowell Gray met and fell in love with Brenna, who was originally from Louisville. After the two married, they moved back to the Midwest and in April 2016, opened Gray Family Dentistry, a small dental practice consisting of himself and two office assistants. The intimate atmosphere means he’s gotten to know his patients since he’s the one not only filling cavities, performing root canals, putting on crowns, doing Invisalign, and performing other cosmetic procedures but also cleaning teeth.

“We work hard to not be one of those big clinics with patients filling up the waiting room,” says Gray. “Sure, down the line it would be nice to grow a bit, hire a dental hygienist, and purchase some of the new gizmos and gadgets because I’m a nerd when it comes to dental tech, but I’m just happy to get good reviews and referrals from happy patients.”

genuinely wanting to chat with your patient to find out more about them and just asking bluntly, ‘Open up. Okay, what hurts?’”

His patients are pleased because Dr. Gray is kind, caring and communicative.

“I view patients as a person, not as a mouth,” he says. “It’s the difference between

His personable nature is the one thing that made it hard to leave California as over those ten years, he had made a lot of friends while practicing his craft. But he immediately took to life in Louisville.

“What I love most is all the green,” says Gray, who was enamored by all the trees and plants when he first arrived. It was the people, however, that most impressed him.

“I was worried when I first moved here that I’d feel like this outsider in a small community and that nobody would embrace me, but people have been so friendly and welcoming,” says Gray. “Not only that, but they are so pro-Louisville and pro-Kentucky. Everyone has a stamp, bumper sticker or shirt that celebrates this

area. There’s such a sense of community here, which is very cool.”

His wife has also found her calling in Louisville, having opened up a studio called Sculpt 6, which is a total body workout that utilizes the Lagree Method, a program that blends elements of Pilates, cardio, and weights. The workout, which includes a lot of isometric movements that engage the slow-twitch muscles, is designed to tone up and define muscles rather than build bulk and mass, making it appealing to women.

“It’s such a hard workout, but the people who do it, love it,” says Gray. “It’s the new trend in LA that Brenna has brought to Louisville.”

For more information, visit grayfamilydentistry.com For more information on Sculpt 6, visit sculpt6.com

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26 / ST. MATTHEWS MAGAZINE / AUGUST 2020 / StMatthewsMag.com

Service Minded RUSSELL COX TALKS ROLE AS CEO OF NORTON HEALTHCARE Writer / Angela Partee . Photography Provided *The interview for this story took place before the COVID-19 pandemic.

three sons, Russ Jr., Christian and Will.

Cox currently serves on various nonprofit and volunteer boards, including the Bellarmine University Board of Trustees as “I was always the one who got that dreaded vice chair, the Kentucky Chamber Board of comment on report cards about how I Trustees, the Greater Louisville Inc. Board was capable of more if I would just apply of Trustees executive committee, and the myself,” recalls Russell F. Cox, president and WDRB editorial board. He previously chief executive officer of Norton Healthcare. served on the Downtown Development Corporation board as treasurer and Fortunately for Norton Healthcare and executive committee member, and the for Louisville, Cox applies himself in Kentucky Country Day School Board beneficial ways. of Trustees. He is a past chair of the Leadership Louisville board.

“I am passionate about education and giving back to the community,” he says.

Cox was awarded the “Man Enough to Be a Girl Scout” award for encouraging girls Louisville has always been Cox’s to use their power to change the world. community. He was born in Pineville, Last year he was named one of the 25 Kentucky, and grew up in Woodlawn Park Most Admired Chief Executive Officers in in St. Matthews as the youngest of three the Louisville area by Louisville Business children.

First, and he was recently inducted into the Junior Achievement Kentuckiana Business “I am the baby of my family, so my brother Hall of Fame. and sister raised me along with my parents,” Cox says. “They were, and still are, Cox also gives back to the Louisville incredible role models for me.” community through his leadership at Norton Healthcare. According to Cox, in He is married to Kathy Ulmer Cox and has 2018 Norton Healthcare provided more

than $168 million in community benefits through charitable giving, educational support and support services.

Norton Healthcare leaders announced in the fall of 2019 that they will contribute $5 million to build a multiuse sports and learning complex in West Louisville. The facility will officially be named the Norton Sports Health Athletics & Learning Complex. The health care system also opened a medical practice location in the West Louisville YMCA in December of 2019.

Cox’s business acumen, coupled with his compassion and commitment, equips him to lead with a personal touch. He has a bachelor’s degree and a master’s degree from the University of Louisville’s College of Education and Human Development.

He also attended the Vanderbilt University Owen Graduate School of Management in Nashville, and completed the requirements for certification from its Executive Development Institute.

Cox began the role of president and chief executive officer of Norton Healthcare

StMatthewsMag.com / AUGUST 2020 / ST. MATTHEWS MAGAZINE / 27

on January 1, 2017. He joined Norton Healthcare as vice president of support services in September of 2000. Cox transitioned to other roles including senior vice president of operations and development in October of 2002, executive vice president in September of 2004, and executive vice president and chief operating officer in September of 2005.

Before joining Norton Healthcare, Cox spent six years as executive director of resource operations at Caritas Health Services in Louisville. Prior to that position, he worked for Humana Inc., Galen Healthcare Solutions and Columbia/HCA Healthcare Corporation in various executive roles.

Cox started his career as a middle school teacher in the Oldham County school system and still feels like he is a teacher at heart. He was asked to help the University of Louisville J.B. Speed School of Engineering work with students seeking placement in

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create a better experience.”

Saturday colonoscopy appointments were started after he learned of a patient’s scheduling frustrations.

“Patients have a choice in where they seek medical care, and health care organizations must evolve to meet When he is not serving or helping others consumer expectations,” Cox says.

“I strive to be approachable, nonserve, Cox takes time out to exercise, hierarchical, engaged, visible and, listen to music from the 1970s through most importantly, empathetic - to our 1990s, travel, and watch sports as well patients, their families and to the Norton as the game show “Jeopardy” with his Healthcare family.” family. His latest hobby is training his Vizsla puppy, Maggie.

Cox says his greatest strength is being present.

“My passion has always been about creating an environment where you “I am present to the patients, families look forward to coming to work,” and employees of Norton Healthcare, Cox says. “I love the idea that we can and engage in the life of the organization foster a work environment where we on every level,” he says. “I routinely come together for the sole benefit of visit our hospitals and practices to visit the patient and family. When I hear with patients and employees during that people have issues accessing care day, evening and weekend shifts. I at Norton Healthcare, I want to help their cooperative education programs. As a result of placing many computer science students at Humana’s corporate office, he was asked to join their human resources department, and from there his career in health care took off.

“ MY PASSION HAS ALWAYS BEEN ABOUT CREATING AN ENVIRONMENT WHERE YOU LOOK FORWARD TO COMING TO WORK. ” -

RUSSELL F. COX -

PRESIDENT AND CHIEF EXECUTIVE OFFICER OF NORTON HEALTHCARE.

Not valid with any other. Expires 9-30-2020

StMatthewsMag.com / AUGUST 2020 / ST. MATTHEWS MAGAZINE / 29

ercial sed vice 98

personally respond to emails and phone calls and treat everyone with respect, empathy and compassion.�

Cox adds that equity, inclusion and a sense of belonging among Norton Healthcare employees is vital to the success of the organization. “We have established employee resource groups that focus on the needs of employees and patients who are LGBTQ, Latino, disabled, African American, women and veterans,� he says.

For Cox, the best thing about his job is helping to meet a need. “The opportunity to help meet the health care needs and assist with the health and well-being of individuals and the community as a whole, is one of the most rewarding aspects of my position,� he says. “Norton Healthcare is not just a place to seek treatment when you are ill - we help people stay healthy, obtain better health outcomes and live a better life.�

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