St. Matthews Magazine July 2019

JULY 2019

MAGAZINE

S T. M AT T H E W S R E S I D E N T A N D L O N G - T I M E T V & R A D I O P E R S O N A L I T Y T O N Y VA N E T T I TA L K S L I F E O N & O F F T H E A I R

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JULY WRITERS

Adrianne Morse / Beth Beckwith Carrie Petty / Curtis Carman Dr. Dave Schroerlucke Julie Engelhardt / Meredith Iacocca Tyrel Kessinger

JULY PHOTGRAPHERS Patricia Longmire

A FAMILIAR VOICE: LONG-TIME LOCAL TV & RADIO PERSONALITY TONY VANETTI TALKS LIFE ON & OFF THE AIR

Tony Vanetti, a lifetime Louisvillian and popular TV and Radio personality, has been making his way through the local airwaves for the last 30 years. “Anytime you can make meaningful change from your radio show, sit down and really talk to people, meet people and pick their brain live on the air is awesome,” Vanetti says.

6 A Message from Mayor Tonini 8 7th Annual St. Matthews Street

20 Putting Pen to Paper: Local

10 Business Spotlight:

25 Growing Vegetables In Your Garden 29 A Familiar Voice: Long-Time Local

Festival Set For August 3rd St. Matthews Investors

14 We Talkin’ Bout Practice? 3

Hallmarks of Effective Practice

19 July Crossword

Author Sherry Howard Talks First Children’s Book

TV & Radio Personality Tony Vanetti Talks Life On & Off the Air

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33 Lemonade Day: Popular Youth

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4 / ST. MATTHEWS MAGAZINE / JULY 2019 / StMatthewsMag.com

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A MESSAGE FROM MAYOR TONINI: uly has arrived bringing with it warmer days and more opportunities to enjoy the outdoors. I hope that you and your family will find time to visit one of our city parks, Brown, Community, Draut, or Warwick, where you will find that each has its own unique characteristics and attributes.

To find out more about our city parks, other points of interest, or current events, please visit our city website at www.stmatthewsky.gov.

EVENT ANNOUNCEMENTS: THE 7TH ANNUAL ST. MATTHEWS STREET FESTIVAL!

On August 3rd from 11:00a.m.

-10:00p.m., Frankfort Avenue between Lexington Road and Bauer Avenue will be transformed into one of the best street festivals in Louisville! You’ll find bands, food, vendors, and activities for both adults and children. Showcased will be area retailers, restaurants, and live entertainment. Family fun and activities include the free Kids Zone, Fun Zone and Wellness Fair. You will find vendors who have something special, unique or delicious to share with everyone!

6 / ST. MATTHEWS MAGAZINE / JULY 2019 / StMatthewsMag.com

MISC. CITY HIGHLIGHTS:

YOUR COUNCIL MEMBERS:

GRAND REOPENING OF STM ELINE LIBRARY

The City of St. Matthews celebrated the Grand Opening of the St. Matthews Eline Library in May. The library now includes an outdoor children’s area, more square footage, more books and more overall content and quality. The technology available for library patron’s use is valued over $174,000.

Opening Day Materials Included: • Audio Book Discs – 4,882 • Blu-ray DVDs – 578 • Books – 44,657 • DVDs – 4,534 • Large Type Books – 2,837 • Media Players – 524 • Music CDs – 1,824 • Paperbacks – 9,515 • Periodicals – 102 • Serials – 83

Bernie Bowling

Cathi Clark

Frank Flynn

Tim Holland

Stuart Monohan

Mary Jo Nay

Amy Olson

Tony Weiter

Find out about library programs and offerings at www. lfpl.org or visit the City of St. Matthews website at www. stmatthewsky.gov.

BROWN PARK RENOVATION

The City of St. Matthews has completed an extensive renovation at Brown Park, located at the corner of Kresge Way and Browns Lane. Renovations included a new large children’s play area for ages 2 – 12, improved Pavilion for picnics and events, landscaping, and a permanent restroom facility.

7TH ANNUAL ST. MATTHEWS STREET FESTIVAL SET FOR AUGUST 3RD Writer / Angela Boggs Photographer / Yono Photography

This year’s annual St Matthews Street Festival will be held Saturday, August 3, from 11 am to 1 pm. Since 2012 the event has featured food, vendors, music, and fireworks. The Festival was started to highlight the neighborhood’s local businesses and history.

Attendance has grown from about 5,000 the first year to about 15,000 last year. “People come back every year with their kids now,” said Josh Suiter, Director of Membership, of St Matthews Chamber of Commerce. This is his third year helping coordinate the festival.

man hours for the Chamber.” Event sponsor and local event planning firm Eventualities also helps with coordination.

Entertainment and Kids Zone admission are free, and guests can purchase food and drinks from vendors, including businesses from St Matthews, Louisville, and Southern In the past, the Chamber had mainly sponsored family events, such as Halloween Indiana and food trucks, with options like in Brown Park with the City of St Matthews, pizza, snow cones, and even vegetarian options. “All the typical festival food,” said held the Saturday before Halloween, and The event began as a community festival at Suiter, and local retailers, with “everything Light Up St Matthews, the first Saturday in Brown Park, with only about 50 vendors in December at Brown Park. “We didn’t know from bow ties to furniture.” its first year. Sponsored by local businesses what to expect,” in planning an event for and restaurants and the St Matthews One special part of the event this year adults and older teens as well. In addition Chamber of Commerce, it’s grown to about to the location, closing down the roads, will be sponsor Maker’s Mark hosting a 120 vendors. The event is held at Frankfort dipping station or bottles and photos. The and the issue of security, “it takes about Ave and Lexington/Bauer Roads, in the area 10 months to plan,” said Elizabeth Cleary, main stage will have pop, rock and country from Gerstle’s Bar to Walgreens. Parking and Director of Chamber Operations. She has music from area bands like Wax Factory, a shuttle are available from nearby sponsor worked on the event since its beginning. the Rumors, and Freddy and the Kruegers.

St Matthews Baptist Church.

“There are a lot of moving parts. It’s a lot of There’s also an extended interactive Kids 8 / ST. MATTHEWS MAGAZINE / JULY 2019 / StMatthewsMag.com

festivals. The area was at one time one of the country’s largest potato producers, and was home to the St Matthews Produce Exchange, a potato shipping company, in the early 20th century. As farms gradually became subdivisions, the area became residential, and shopping districts like the current Vogue Center area began in the 1920-30s. The Potato Festival reflected that past heritage, and proceeds from the event were used by the Women’s Club of St Matthews to purchase the St Matthews Community Center.

Zone this year, with face painting, rock climbing wall, bounce houses, sponsored by St Matthews Baptist Church.

Area nonprofits take part too, as well as banks, credit unions, and a kids music school. Also, friends of the Library have given away books in past years. There’s also a 5k Walk/Run before the Festival, starting at St Matthews Baptist Church.

Suiter compares it to past St Matthews Festivals like the Potato Festival and the Indian Summer Festival. “It’s like a payback, and it brings people into St Matthews, to explore businesses, and have a good day.“ Businesses on the area streets help make connections. While the Chamber handles permits and vendors, they stress the importance of the community’s involvement: “without them, we would not have gotten so far,” said Suiter.

Cleary described the Indian Summer Festival as well: “The St. Matthews Indian Summer Festival started in 1985 and from their balconies,” said Suiter. was held in September/October over a series of days. It featured events such as a Sponsors also include the City of St parade, health fair, a Restaurant Sampler Matthews – ‘they fully support and give event, Children’s Art Contest, Festival everything they can to make it possible,” Queen Pageant, 2 mile Walk/Run and said Suiter, as well as sponsors Encore 5 mile Great Race, and Juried Arts and Wealth Management, providing a bar staffed Crafts Fair. Some of the organizations with two professional, licensed bartenders that pulled together included the Kiwanis from Naked by Sunday Mobile Bartending. Club, St. Matthews Lions Club, St. Matthews Woman’s Club, East Jefferson Other sponsors include Jim Beam, Hornitos County/St. Matthews Jaycees, and Senior Tequila, Printworx, Burdorf Interiors, Citizens East who joined with the then Independence Bank, Baptist Health, St. Matthews Area Business Association, Louisville Magazine, Commonwealth which is our previous name, all to try Credit Union, The Benefits Firm, Anthem, and bring attention to St. Matthews and and Benefic Administrative Solutions. showcase all that you could do in the city.

And of course the City of St. Matthews To sum it all up, “It’s just exciting, and fun,” was a huge part of the success of the event said Suiter. with their support the event continued, per my records, it may be longer but I’m St Matthews has an interesting history of unsure, until at least 1988.”

The event is being marketed by Facebook, radio, local television stations, and an I Heart Media partnership; and with fliers in area businesses. “Anything to get the word out beyond St Matthews borders,” said Suiter.

The goal is have something for almost everyone – “there’s no one demographic,” said Cleary, starting with young families with children, then cocktails and dancing in the evening. Residents at Masonic Village get involved in the evening entertainment too, “watching and dancing and cheering StMatthewsMag.com / JULY 2019 / ST. MATTHEWS MAGAZINE / 9

ST. MATTHEWS INVESTORS 4350 Brownsboro Rd Suite 110 Louisville, KY 40207 502-893-4515 st-matthews-investors.business.site

Just mentioning the stock market and investing is enough to leave some people paralyzed with fear, or at the very least, glazed over with boredom. With no idea of where to go or strategies to utilize to put their money to work, people often give up before they’ve ever even dipped their toes into the world of investment.

But it doesn’t have to be that way.

Adam Heckman, a lifelong St. Matthews resident with many years of professional investment experience, has dedicated his career to helping clients better their financial situation by working to maximize earnings, cut fees, and lower taxes through index funds.

This common sense approach has resulted in a rapidly growing business.

After graduating from the University of Kentucky with a degree in finance, Heckman worked with finance giants like Hilliard Lyons and JP Morgan Chase Bank. After working many years with the big firms, he decided to branch out and form his own practice St. Matthews Investors, A Member of Advisory Services Network, LLC. “I’ve always invested in the stock market and genuinely love everything about business. Starting my own business ended up being the most natural way to do what I was good at,” he says.

Heckman grew up idolizing finance gurus like Warren Buffett (founder and CEO of Berkshire Hathaway) and Jack Bogle (Vanguard founder and creator of the stock 10 / ST. MATTHEWS MAGAZINE / JULY 2019 / StMatthewsMag.com

market index fund) and has modeled his approach to investing after them.

“Over the last 15 years, I’ve read books, articles and shareholder letters written

by Buffett and Bogle, as well as watched nearly all their interviews,” Heckman says.

“They have stayed on the same message consistently for decades — invest long term, invest with low fees and low taxes, and invest in the United States economy.”

Heckman likes to look at investing from the perspective of being proud to invest in big-name companies like Microsoft, Amazon, Apple and Google, whose work is prominent and visible. Growth and prosperity for those businesses ultimately translates to more money for investors. He also points out that owning part of an index allows investors to own the future.

“The US Tech Titans and Buffett’s Berkshire Hathaway, currently are the biggest companies in the index. Who knows what the major companies of the index will be 20 years from now but with indexing you can automatically own the success of the future which is exciting,” Heckman says. “The beautifully simple thing is, you will own the companies and success of the future without ever having to make a decision about it.”

works closely with clients to ensure they are fully educated on the benefits and risks of utilizing an index fund.

St. Matthews Investors keeps things simple, focusing on tried and true methods.

“I have looked at thousands of statements over the years, and rarely do I see one that beats the US Stock Index long term,” Heckman says. “I guess Warren Buffett and Jack Bogle know what they’re talking about.”

Still, some may experience a fear around investing and its possible risks, but Heckman is quick to point out how the long term benefits outweigh the risks. St. Matthews Investors is a fiduciary business which requires its investors to work in the clients’ best interest. There are no third parties with conflicts of interest, so the market is brought directly to the client with no expensive middle-men.

“I work for the client, and the client only.

There’s nobody else that gives me any incentive other than the customer,” Heckman adds. “And everything I do is driven by the common-sense approaches and lessons learned from what the market and mentors like Buffett and Bogle have taught us.”

Clients who choose St. Matthews Investors can potentially earn better returns with index funds, pay less fees, pay less in taxes and earn more interest on cash, which can all result in more money for the client.

Heckman prioritizes customer service and

Heckman gets a strong sense of satisfaction from seeing his clients’ money grow, which in turn helps his business grow. He says investing is the easy part, while the companies being invested in are doing the heavy lifting of operating and innovating to remain successful.

“You really do need to be a positive person and genuinely believe in business and the economy to make sure you’re adding value for everyone,” Heckman says. “Investing is a leap of faith to some extent but there are proven methods.”

At the end of the day, Heckman takes deep pride in helping clients in his hometown and takes the responsibility of investing their money seriously.

“I am always excited for tomorrow, and I can tell you the good days always feel so much better than the bad,” he says. “I view myself and my business as a custodian, steward and guardian of people’s money, and I truly believe in what I’m doing.”

For more information or to get started securing your own financial future, contact Heckman by phone at 502-893-4515 or email adam@stminv.com. You can also visit them online at st-matthews-investors. business.site for more information.

StMatthewsMag.com / JULY 2019 / ST. MATTHEWS MAGAZINE / 11

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Summer Sun Safety Tips Summer break is in full swing, and your children will be spending a lot of time outdoors. Outside play and activities are an important part of keeping children active and healthy. While it is true that some exposure to the sun contributes to our body’s production of Vitamin D, excessive sun exposure can greatly increase the risk of skin cancer and cause severe and painful burns. You can help protect your children by follow these guidelines.

Sun Safety Tips!

• For children under 6 months old, the AAP recommends that infants avoid sun exposure when possible. Use lightweight, long pants, long-sleeved shirts, brimmed hats and keep infants in the shade to prevent sunburn. If these interventions are not available, you may apply a minimal amount of sunscreen to exposed areas, taking care around the infant’s eyes.

• Select a “broad-spectrum” sunscreen with a SPF of 15 to 50 to prevent skin damage.

• Spray sunscreen is not recommended for use with children.

Some of the risks with using spray sunscreen include inhalation of the spray possibly causing lung irritation, not getting full coverage due to spray pattern or windy conditions, and sprays are flammable when not completely dry.

• Sunscreen should be applied 15 to 30 minutes prior to going outside to give time for proper absorption.

• Sunscreen should be re-applied at least every two hours, after sweating, drying off or after swimming.

• Apply sunscreen to all exposed areas of skin, using caution around the eyes.

• Use a wet cloth to gently wipe eyes if the child rubs sunscreen into their eyes, then wash their hands.

• Remember, UV rays are the strongest from 10 a.m. to 4 p.m.

Earlier and later outside play would be best.

• Use sunscreen even on cloudy days. Up to 80 percent of the sun’s rays come through the clouds!

• Encourage your children to wear hats and sunglasses with UV protection.

• Engage in activities in the shade when possible.

• Water and sand reflect the sun’s rays. Use caution when swimming or at the beach, sunburns may occur more quickly.

What can you do if your child does develop a sunburn?

If your child is younger than one, or if it is a severe sunburn involving, pain, fever or blisters, you should contact your Pediatrician right away. Medicated creams should be used only under the advisement of the pediatrician.

Applying a cool compress or cool water to the affected area can be soothing and help lessen the intensity of the burn. If the sunburn is particularly painful, pain medications, such as acetaminophen, may help ease the pain. Take care to avoid sun exposure with your sunburned child until the sunburn is fully healed.

JULY 2019

3 HALLMARKS OF EFFECTIVE PRACTICE

Writer / Dr. Dave Schroerlucke

“There is no glory in practice, but without practice, there is no glory.” -Unknown Yea… we talkin’ bout it, Allen Iverson.

Vince Lombardi, the legendary American football coach and namesake of the Super Bowl trophy, famously said, “Practice doesn’t make perfect. Only perfect practice makes perfect.” This, of course, begs the question: “What exactly constitutes perfect practice?”

I aim to unpack Lombardi’s oft-quoted

statement by describing the essential characteristics of the sort of practice that offers the most efficient path to skillmastery. In order to be most effective, practice must be deliberate, realistic and pressurized.

DELIBERATE PRACTICE “This is a fundamental truth about any sort of practice: If you never push yourself beyond your comfort zone, you will never improve.” -Anders Ericcson Anders Ericcson, psychology professor JULY 2019

at Florida State University and one of the foremost experts on expertise, has studied the psychological makeup and habits of the world’s elite performers for the last four decades in an effort to discern how they were able to develop their superior talent. In his most recent book, “Peak: Secrets from the New Science of Expertise”, Ericcson argues that the best predictor of extraordinary expertise is deliberate practice, which is presented as an upgraded version of his earlier term “purposeful practice.” Purposeful practice involves practicing with undivided attention toward achieving a specific, well-defined goal.

Deliberate practice is purposeful practice

that is also informed by continual assessment, feedback and goal-revision in order to ensure that the level of challenge always remains just outside the boundary of one’s comfort zone.

An indispensable feature of deliberate practice is the availability of immediate feedback through the use of meaningful metrics – quantitative measures of performance that serve as an accurate indication of one’s current level of mastery. Such objective performance measures allow for the scaffolding of training goals in a way that constantly demands performance that is slightly better than one’s previous best, thereby promoting rapid incremental improvement.

Because deliberate practice involves failing a lot, many people do not find it enjoyable. Elite performers, however, delight in observing gradual, incremental progress toward a longterm goal. They aim at the big, but focus on the small. They understand that in order to reach the summit, they must first start down the trail, and see every step as a step toward their goal.

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REALISTIC PRACTICE “Practice like it’s a game. Play the game like it’s practice.”

-Mike Candrea, Team USA Softball Coach In addition to being deliberate, practice should be realistic, meaning that it should be structured in a way that reproduces as closely as possible the typical performance environment.

There is ample evidence from neuroscience that skill acquisition is state-dependent, meaning that the way in which cognitive, perceptual and motor skills are encoded in the brain includes both the external and internal conditions under which the skills are learned.

Creating realistic external conditions involves practicing in a setting

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(stadium, field, stage) as similar as possible to where you will perform, using the equipment with which you will perform, wearing your actual performance attire, all while blaring an audio recording of a typical audience while practicing. Visual, tactile and auditory cues are important parts of the learning experience, and any discrepancies in the performance environment are possible sources of distraction.

One’s internal physical state while practicing and performing is just as important as the external environment. Energy levels and alertness are impacted by sleep quality, time of day, meal timing (blood sugar levels), and the presence of stimulants such as caffeine. Taking NSAIDs for pain relief can have a significant impact on proprioceptive ability. Everyone is different, of course, so it is important to pay attention to the effects of any changes to these internal factors so you know how to create the conditions that

IC YOUR LOCAL MUS

facilitate your optimal performance. As with external conditions, you want your internal state during practice to as closely as possible resemble that of game day. So be careful about taking ibuprofen for that aching shoulder or a power nap right before the big game.

PRESSURIZED PRACTICE

psychological awareness that a particular performance carries more weight, that this time matters, is what creates performance anxiety. The truth is that you might never become comfortable with pressure, but you can become more comfortable performing while uncomfortable. To achieve this, you must structure practice in such a way that you always feel pressure to perform optimally.

“Putts get real difficult the day they hand out the money” - Lee Trevino Let’s face it. No practice setting can ever perfectly simulate the conditions of an important performance or competition because there is one aspect of performance that is very difficult to replicate – pressure.

Throughout this article, a line has been drawn between practice and performance, with the critical difference being that the aim of practice is improving one’s ability whereas the aim of performance is achieving an optimal outcome. The

An objection that might be raised here is that everyone knows that practice is still just practice, and deep down you always know that how you perform in practice doesn’t really matter. Well, you have to find a way to make it matter. I am not saying you have to find a way of tricking yourself into thinking that it matters.

For the type of person who is driven to excel, practice actually does matter. Elite performers are so attached to seeing evidence of constant improvement and progress toward their goals that the day-

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to-day tracking of results takes on a significance of its own that creates intense pressure. Developing a strong attachment to seeing improvement in performance metrics over time is one of the best ways to pressurize your practice.

Believe it or not, for those who care enough about improvement, the threat of having to record a subpar result in your training log can generate a pressure response as intense as a major performance or competition.

to reproduce performance conditions) and pressurized (monitored in a way that carries personal import).

This is not an argument that no one can achieve a high level of expertise without following these guidelines.

No doubt many have. The claim, rather, is that these principles lead to the most rapid learning and efficient development of expertise that is robust enough to stand up under the pressure of high-stakes performance environments.

DR. DAVE

SUMMARY

Purposeful, realistic, pressurized practice is the fastest way to turn So let’s review. If you want to visions into reality. Set measurable develop expertise in the most goals for every practice session efficient way possible, your practice that are beyond your previously needs to be deliberate (intentionally established performance, record designed for measurable your results and get feedback. Then improvement), realistic (structured repeat. Everyday.

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For the answers, visit our Facebook page, www.Facebook.com/JeffersontownMag For the answers, visit our Facebook page, www.Facebook.com/JeffersontownMag

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LO C A L A U T HOR S H E R R Y HO WA R D TA LK S F IR S T C HIL DR E N ’ S BO OK Writer / Tyrel Kessinger

Sherry Howard has spent the bulk of her life and career in education. First as a teacher and then as a principal for various schools in the Louisville area. Much of that time was spent in the area of special needs kids, a unique aspect of her past that reflects heavily on all facets of her life. And none more so, Howard discovered, than in her writing and, particularly, in her first children’s book “Rock & Roll Woods.”

After retirement, Howard sought something to fill her time and she found herself with the literal pen — Howard says she still uses pen and paper.

resulted was “Rock & Roll Woods.” As with anything in Howard’s life her family had a large part to play in her book, especially her granddaughter.

“It’s acknowledged in the acknowledgments that I asked my granddaughter, who was eight at the time, what she’d like me to write about next because my family is all part of my writing,” she says. “And she said, ‘let’s write about a bear.’ Then we brainstormed a little bit and she said she wanted the bear to be named Kuda. So we named the bear Kuda and I wrote the story.”

Kuda, the star of Howard’s book, is a bear that faces “sensory integration issues,” which is more formally known as Sensory “It was sort of a gradual journey to Processing Disorder (SPD). SPD is a publication,” she says. “Initially, I just wrote neurological disorder in which the sensory for my own enjoyment. I took a lot of online information that an individual perceives classes specific to writing.” results in abnormal responses according to The STAR Institute for Sensory Processing Eventually, she happened upon the world Disorder. It’s an issue that affects many of children’s literature and “fell in love” children — 5% to 16% according to one in part due to her love of children. What study — something Howard discovered JULY 2019

for herself firsthand at a recent school reading.

“When I did a reading at Stopher Elementary there were 150 first-graders and when I asked who was afraid of loud noises over half the kids shot up their hands,” Howard says. “And that is a sensory integration issue. But it’s also a universal issue. There can be a lot of overlap in what is typical at a young age and what turns out to be a bigger issue. You just never know.”

So Kuda became Howard’s hero for these children but it wasn’t an entirely intentional idea.

“I didn’t really sit down and think ‘oh, I’m going to write about a bear with sensory integration problems,’” she says. “I just wrote about a bear and gave that bear the personality of a special needs child I had in my mind and developed the story. After the story was finished I realized that Kuda really is a special needs bear. That what I’d written about was sensory integration.”

Howard’s publisher, Clear Fork Media Group, saw Kuda’s struggle as something that should not only be part of “Rock & Roll Woods” but actually central to the theme. They decided that, Howard explains, “not only would the story itself feature sensory integration issues but that there would be back matter included in the book which is not typical for a fiction book. There’s explanation about what sensory integration is because it’s not really limited to children who have big problems.”

For most people, the idea of writing a children’s book seems, perhaps, a daunting prospect but not so much when compared to a full-length novel. Not true, Howard laughs.

“In a certain way, those 50,000-word books are easier than trying to write a really good story in 600 words,” she says.

That might seem counter-intuitive but Howard explains further: “It’s recognized that picture books are really hard to write because you can’t use very many words in the writing,” she adds.

Fortunately, Howard’s background in writing, and specifically poetry, lent itself well to her endeavor though challenges still presented themselves.

“Picture book writing is really different,” Howard says. “When you do a picture book you have lots and lots of edits. You

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Ultimately, Howard simply wants to put out a good piece of work into the world.

And just because it’s a children’s book doesn’t mean there can’t be nuance and depth to it, as well as a message.

put it out to critique partners who look at it and you go back and forth and back and forth on it before you ever submit it to a publisher. It was a long process. But being a poet and that background lends itself really well to picture book writing.”

Illustrations for a children’s books are as equally important as the words, and Howard was fortunate enough to land artist Anika A. Wolf. Wolf ’s vibrant style brings a crisp and colorful pop to Kuda’s tale. From the outsider’s perspective, it probably seems relatively simple. You write the book and

you get someone to do the art. According to Howard, however, the process lies completely in the hands of the publisher.

“The publisher chooses the illustrator and, typically, if you’re an author only rather than an author and illustrator, the publisher and the illustrator go off and do their thing and you’re not really involved with it until the very end,” she says. “Then you’re kind of pulled back in. Typically, they don’t want a writer to pair up with an illustrator outside of their process. It’s very unusual for it to happen.”

“I want to write books that kids enjoy and have a feeling about after they read it,” she says. “Rock and Roll Woods” deliberately has multiple layers in it. The first and most obvious layer is a fun, noisy story that kids love to chime in with when it’s read out loud. That level is for all kids, sensory issues or not. Another layer is for the child with sensory issues, who sees a bear (child) struggle with those issues and survive because he has great friends.

Another layer is for those parents of kids with those issues. The book gives parents and teachers of kids with sensory issues a little private joke, the grumpy reluctance to accept that is common with a lot of young kids. And, the information at the back gives the adults specific information

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about sensory issues. I have lesson plans developed that teachers can use, and I’ve also developed it as a play for kids to act out, giving them a venue for discussion about how Kuda’s friends help him get through a tough time.”

While “Rock and Roll Woods” is Howard’s first book, she’s already garnering acclaim for it. Kirkus Book Reviews has awarded it a two-star review, which, Howard says with delight, is not something handed out pell-mell. But Howard was already an established author before. Many of her poems and short stories appear in various online literary publications and anthologies making it safe to say she knows a few things about getting one’s writing out there for people to read. So if the idea of writing a children’s book is something you’ve ever considered and you’re not disheartened by Howard’s own journey to publication she has some advice for you.

“The important thing about books for children is they all need to see themselves, their feelings, their friends or their families in books,” she says. “Kids really need books like this to help them feel less isolated and give them hope and a voice for something they sometimes

don’t understand in themselves. So for people who are new to writing these, I want to tell them to hang in there. That it’s a hard journey and a long journey and you really have to study and work at it.

Even if you think you already know all you need to know.”

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Momma knew what she was talking about when she told us to eat our veggies!

Growing your own vegetables can be equally as beneficial. It is not nearly as hard as we make it, and it is so rewarding come harvest time.

Spring rains have given way to flourishing foliage in the summer garden. The crops of early spring are now past their prime.

Veggies like spinach, cilantro, peas, beets and more are all considered ‘cold crops’ and love the coolness of early spring soil. Now we are really cooking with Crisco, because summer, warm-season crops are the bulk of what vegetable gardening is all about.

Warm season growers are the primetime players in the vegetable garden. These will be able to thrive in your garden until late September. So let’s get planting. Beans, tomatoes, melon, eggplant and corn, just to name a few. Do not forget to plant peppers of all kinds and BASIL, BASIL and more BASIL! Success in the veggie garden comes from two main components — eight hours of sunshine and great organic soil. I grow my veggies in the front yard of our suburban home an use what is called a natural raised bed. This is where you dig the soil from left to right to make a long mounding row of dirt in which you plant your crops into.

I have not built a wooden raised bed, but if you do choose to do so make sure you do not use treated wood. I feel this seeps into the soil. Your soil should be healthy and well nourished with compost and have great drainage. I love mushroom compost for my edibles.

The vegetables take up what is in the soil and we consume its contents.

This is why the other two most important things, for consumption purposes, to remember are never use soil with any enhancements like ‘moisture control’ or ‘fertilizer pellets’ and always choose organic soil to put in the garden. Also, keep grass fertilizer and herbicides away from the edge of any garden from which you will eat what

you grow. Not good. Also, I like to remind folks really stretch before you get out there and work. I had a very serious back injury this spring and could not continue cutting in my new bed or mulching.

No room for a big farm garden? No worries.

All crops do very well in containers. As long as those patio pots get eight hours of sun you are good to go. Lettuce does great on the deck, so do cherry tomatoes and herbs.

Try some container gardens this summer too and see which method you like best.

Every growing season I pick one thing that I have never grown, this helps me ‘grow’ as a gardener. This year’s unknown in my garden is going to be Pumpkin!

Yes, I know, you would think when the children were younger we would have already tried this happy little gourd.

But I must have been too busy working and mothering. I have always been so intimidated to grow them, so this summer JULY 2019

I am facing my fears. Gardening should not be intimidating as a hobby. Start small and grow each year.

Mulch your veggies and keep them well watered twice a week. Don’t water the foliage, this creates disease, so water around the base carefully so not to splash soil up onto the foliage. More disease.

Keep weeding, this keeps moisture thieves away from the root systems of our veggies.

Weeds are notorious criminals when it comes to stealing water.

And finally, for those pesky critters, you know I love a product called Shake Away.

It is coyote pellets of urine (sorry, gross I know!) but it works so well if applied properly. Read all labels. You don’t want to guess on any type of applications.

Get going with your growing. And as always, I hope this has helped contribute to teaching you all, “How to Grow a More Beautiful Life!”

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LONG-TIME LOCAL TV & RADIO PERSONALITY T O N Y VA N E T T I TA L K S L I F E O N & O F F T H E A I R Writer / Sarah Morris Photographer / Patricia Longmire

Shortly after graduating, he began working his way into radio.

Tony Vanetti, a lifetime Louisvillian and popular TV and Radio personality, has been making his way through the local airwaves for the last 30 years.

“I never thought about getting involved in TV and radio,” Vanetti says. “But I did take that personality test everyone takes their senior year, and when it said radio and television, I thought, ‘Really? Radio and Television!’”

“Anytime you can make meaningful change from your radio show, sit down and really talk to people, meet people and pick their brain live on the air is awesome,” Vanetti says.

Vanetti grew up in the St. Matthews area, attending St. Albert the Great, Westport Middle School and graduating from Trinity High School in 1987.

Vanetti was discovered at age 20 while “yuckin’ it up” at a local bar on Bardstown road by a guy from WQMF. He was then invited to the station the next day where Vanetti wrote some jokes and did a couple of character voices. Vanetti was drawn to what he’d seen and eventually got his start at WQMF after continuing to show

up and hang around the station for the next couple of months, fetching coffee or driving the van.

At age 23, Vanetti became the youngest Afternoon Drive disc jockey in Louisville history. For the next 12 years, he spent time in classic rock radio at WQMF and before moving to 100.5 The Fox. “I got to meet all of the rock stars,” Vanetti says.

From Green Day to Aerosmith, to Robert Plant, to Kid Rock, Vanetti made his name in local radio.

Vanetti grew out of the rock genre after

StMatthewsMag.com / JULY 2019 / ST. MATTHEWS MAGAZINE / 29

having kids and set out to take his next career step into sports radio working for 790 KRD, Card Radio.

“I got to cover the teams I grew up watching and loving, University of Louisville basketball and football,” Vanetti says. “It was great. Being able to sit courtside at Freedom Hall and the Yum Center, it was an amazing opportunity for me.”

After spending another 12 years in sports radio, Vanetti knew it was time to move on.

Going from “Rock Jock” to “Sports Guy”, Vanetti has reinvented himself yet again and taken a dive into a new venture. Tony is now host of The Tony & Dwight show with partner Dwight Witten and is getting the opportunity to do something he finds more meaningful. Vanetti’s long-time listeners and fans have followed his journey, stayed along for the ride, and have grown with him into his new role in news radio.

His new show, The Tony & Dwight Show, airs on NewsRadio 840 WHAS from 6 to 8 pm. It’s a fun, upbeat show focusing on entertainment and is as Vanetti describes, “News first, fun second”.

For the past five years, Vanetti has also been a significant part of WHAS’s Great Day Live, as a field reporter and filling in as host, becoming a Louisville media staple, especially among the St. Matthews community.

Tony loves bouncing back and forth between his roles in TV and radio but is particularly fond of the opportunities the long-form radio show affords him when it comes to making a meaningful difference in people’s lives. He specifically thinks back on hosting Mulligans Living Kidney Donors.

“They’re an organization that finds people kidneys. We have had them on the air four times and have been able to find kidney donors for two people,” Vanetti says.

Vanetti finds the impact of his new role particularly rewarding, fulfilling and has fully embraced this new step in his career.

A typical day for him begins at 5 am, starting 30 / ST. MATTHEWS MAGAZINE / JULY 2019 / StMatthewsMag.com

“ P E O P L E C A L L M E M R . S T. M AT T H E W S , A N D O N E D AY I W I L L RU N F O R M AYO R .”

- TO N Y VA N ET T I -

with a hot breakfast with his wife of 20 years and their two children. After dropping his kids off at school, Vanetti makes his way to a live shoot or to host WHAS Great Day Live.

Happy

He then spends time in the studio at iHeart sifting through potential stories to cover during his radio show.

“I sit and try to choose which stories are the most interesting to you,” he says.

“Out of 50 stories a day, a good show host will choose six or seven that work for his or her audience.”

On top of all that, he still finds time to meet up with his personal clients.

Being so deeply committed to the local community, Vanetti spends time helping local family-owned businesses by writing and producing commercials for them.

After meeting with his clients, Vanetti meets up with partner Dwight Witten to go over stories, book guests and then they go live from 6 to 8 pm.

After a long day, he heads back home just in time to help with homework.

Vanetti is also heavily involved in several local charities such as WHAS’s Crusade for Children, Blessings in a Backpack, and The Healing Place.

However, outside of work and volunteering, Vanetti devotes all of his free time to his wife, his kids and getting involved in his local community.

“Our life is the kids, our life is the schools, our life is here in St. Matthews,” Vanetti says.

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Vanetti has spent his entire life in the St. Matthews area, now raising his children in the Holy Trinity Parish neighborhood, and he isn’t going anywhere anytime soon.

“It’s a place where you can park your car on the weekends and walk to Plehn’s Bakery or walk to Target,” he says.

Vanetti enjoys most the close-knit community and convenience of being able to walk just about anywhere — to the bars at night, to shop or to a restaurant for lunch. He prides St. Matthews on having a primary focus on the high schools in the area and the camaraderie of St. Matthews residents.

“People call me Mr. St. Matthews, and one day I will run for Mayor,” he says.

Vanetti recently turned 50 this past February and when asked what other bucket list accomplishments he has he says, ”I’m doing it.”

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Within this learning lesson, Holthouse found inspiration for a much larger project. In 2008, he decided to take this concept to a much broader scale in Houston, Texas. Since that time, 10 years have passed and each year brings in more cities and more participants. In 2017, Lauren Coulter, now our City Director of Lemonade Day, and her husband got wind of the project and reached out to sponsor the event in Louisville.

“Ten years have passed since the project was started and each year it seems to get bigger and bigger,” Coulter says.

“Lemonade Day currently spans across 60 cities throughout the nation with a range of 40,000 kids in Houston participating to 15,000 in Indiana. “This is Louisville’s second year and roughly 660 kids did it. Last year, we had about 300-350 kids join in. The rate has doubled in just one year and we expect it to grow more over time. “ Lemonade Day was held in May this year.

POPULAR YOUTH EVENT EMPOWERS TOMORROW’S BUSINESS LEADERS Writer / Beth Beckwith

The saying goes that, when life hands you lemons, you make lemonade, and with a little bit of help, more than 650 kids in Louisville did just that this year. The Coulters, a local entrepreneurial couple, joined a group in 2017 called “Lemonade Day” and sponsored the project in order to bring it to children in the local community.

The goal of Lemonade Day is to inspire today’s youth to gain a more intricate understanding of modern business in terms of finance, cooperation and innovation. Lemonade Day was started in 2008 by businessman Michael Holthouse.

Holthouse was successful in his initial business endeavors and was, in turn, able to sell his first business to a major

technology company. This sale set him up for a lucrative future, but he felt inclined to teach his children the importance of responsibility and hard work. He wanted to teach them to appreciate the benefits of discipline and self-motivation in the way that he had come to understand these traits over time.

Lemonade Day started with a dream that was sparked by Holthouse’s daughter. She wanted to get a pet turtle and Holthouse saw, through this, the opportunity to teach his daughter a valuable lesson. He told her that, in order to acquire the pet, she would have to earn money to pay for it. Her initial response was to put up a lemonade stand which inevitably was so successful that she was able to purchase her turtle with money left over.

StMatthewsMag.com / JULY 2019 / ST. MATTHEWS MAGAZINE / 33

As Louisville’s City Director of Lemonade Day, Coulter has many responsibilities she must adhere to in order for each project to be a success.

The project relies heavily on like-minded volunteers looking to improve youth education in their communities. Coulter works year-round to acquire more volunteers, sponsors and media attention in order to keep the project growing strong. While it takes a lot of hard work and effort to keep this program alive, the results are well worth the time invested.

Lemonade Day teaches the importance of monetary value, community vigilance and responsibility.

While Holthouse gains credit for starting this organization, each city involved depends on the sponsorship of community-oriented individuals looking to bring new opportunities to children in their hometown. The Coulters set their legacy in place long before Lemonade Day by launching multiple successful businesses. However, Lemonade Day may be their biggest achievement in terms of

self-determined civic duty.

“My life revolves around my family and my work with my husband,” Coulter says. “We both are trained pharmacists who found a different calling in life than we had anticipated.

I have been involved with junior league, volunteer organizations and other local community efforts that have exposed our family to a variety of programs in our city.

These learning experiences inspired us to start our own local business.

“We were the first ones in Louisville to start an interactive restaurant called Uptown Art on Bardstown Road. It later morphed into LouVino, a place where people could gather together to create, buy and learn about art over snacks and a glass or two of wine. After acquiring a knack for this type of entrepreneurship, we just kind of thought Lemonade Day married that notion with our desire to be engaged in the local philanthropic community.”

/STMATTHEWSMAG 34 / ST. MATTHEWS MAGAZINE / JULY 2019 / StMatthewsMag.com

Lemonade Day is targeted towards elementary and middle school learning levels. ”I think it’s important to teach these values early on, while kids are beginning to shape their expectations of the world around them,” Coulter says. “It’s easy for parents, grandparents and other caregivers to simply purchase things for their kids or reward them with things but I think that, because Lemonade Day provides them with the ability to make their own money, it gives them a stake in the process of understanding it’s value.”

competition where one child is chosen to receive the Entrepreneur of the Year Award. Last year two Louisville participants were chosen and went on to win the national award, later serving as advocates for the program.

Every child registered in the program was given a backpack and workbook with lessons and plans for their project. They used the workbook as a guide to determine goals, develop budgets, advertise, provide good customer service and repay investors. This teaches the value of giving back to the community as a Each participant submitted their business results through the Lemonade Day website. proactive citizen. Each person keeps the Once each entry was accounted for, board profits earned from their efforts and are encouraged to use the money towards members read through them and selected the goals they set for themselves in their a child to receive rewards based on their efforts. There was a cash reward as well as a workbooks. grand prize. This year, the grand prize was This program teaches children about ina bike giveaway in each city. The selected individuals are then entered into a national depth entrepreneurship through the simple

creation of a lemonade stand. It provides them with the opportunity to make their own money and gives them a stake in what they save for and purchase. As part of the program, participants set goals for spending, saving and sharing. The ultimate end game is to teach them about financial literacy. Through this, they develop a foundation for good citizenship and future

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community activism.

“General awareness is key in terms of a call to action at this point,” Coulter says. “Folks engaged in getting involved in local community efforts aligned with our goals are needed. Volunteers help us make this event happen each year and we will need many more if we want this project to expand in Louisville.”

Ms. Coulter noted that any and all organizations whose mission or goals align with those of Lemonade Day should contact her directly through their website for more information.

“This is the time for fundraising and networking in hopes of raising money to keep it free to participants and continuing to spread the news,” she says.

For more information, please visit lemonadeday.org/louisville.

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