North Indy Magazine June 2022

JUNE 2022

FIRST EDITION

MAGAZINE

NORTH INDY LAUNCH

Welcome to North Indy Magazine

COVER ME

The Team at Brothers Floor Covering Looks Back on 70 Years of Local Service

TownePost.com

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A TOWNE POST NETWORK PUBLICATION

IN THIS ISSUE

JUNE 2022

For advertising information, contact:

PUBLISHERS MICHAEL & LINDSAY DURR michael@townepost.com 630.853.1142

TOWNE POST NETWORK, INC. FOUNDER/CEO TOM BRITT tom@townepost.com 317.496.3599 PRESIDENT JEANNE BRITT jeanne@townepost.com 317.810.0011 PRODUCTION COORDINATOR ERIN TURK DIRECTOR OF DIGITAL ENGAGEMENT JOSH BROWN CREATIVE DIRECTORS TONI EADS VAL AUSTIN COPY EDITOR JON SHOULDERS

Gallery on 16th

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22

Welcome to North Indy Magazine

How the Local Magazine Niche is Thriving in a Digital Media World

NORTH INDY LAUNCH

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25

CHANGING THE GAME

Butler Esports Park Arrives This Fall

9

The Team at Brothers Floor Covering Looks Back on 70 Years of Local Service

Scan the QR code to see this magazine’s real-time reach and distribution numbers.

AMP-ING THINGS UP

The AMP at 16 Tech Brings a Dynamic Culinary and Event Space to Indy

COVER ME

REAL-TIME ANALYTICS

THE POWER OF PRINT

30

RESTORE AND REBALANCE

Cereset Provides Sound Brain Solutions

16

PALATE PLEASER

From Sweet to Savory, Gallery on 16th Has You Covered KEY CONTRIBUTORS

TOWNE POST NETWORK, INC. 8800 North Street, Suite 117 Fishers, IN 46038 Phone/Text: 317-810-0011

#THISISNORTHINDY FOR FRANCHISE INFORMATION, VISIT franchising.townepost.com

DESMOND NICHOLSON / SETH JOHNSON / SHAY MCCOY TOM BRITT / TRAVIS HINKLE / RYAN KENNEDY RENEE LARR / DANIEL WOODY / ASHLEY WITTMER

NORTH INDY LAUNCH

MAGAZINE 2022 RA

WELCOME TO NORTH INDY MAGAZINE We hope this message finds you well, and we’d like to welcome you to the North Indy community.

My wife Lindsay and I purchased the Broad Ripple Magazine about a year ago. The publication is part of the Towne Post Network, which is a franchise of hyper-local monthly publications that cover areas throughout the state of Indiana and into parts of Kentucky. We are extremely proud of the content we have published and the social following we’ve been able to curate over the past year. After a year of publishing Broad Ripple Magazine, we’ve decided to expand and rebrand to encompass a much larger area of Northern Indianapolis — hence the new name North Indy Magazine.

A MAGAZINE 2022 RATES & DISTRIBUTION

NETWORK AVERAGES

Our goal is to broaden our reach and share interesting and compelling stories from all over Northern Indianapolis, including Broad Ripple, Meridian-Kessler, Butler-Tarkington, Windsor Park, Riverside and more. We want our publication to become a hub of local content that residents and business owners look forward to receiving every month.

$141,749

M

AVERAGE HOUSEHOLD INCOME

$536,358

MICHA micha

MEDIAN HOME VALUE

The North Indy community will consist of businesses and residential homes from as far South as 10th Street all the way North to 86th Street and will stretch from Michigan to Keystone on the East and West. The content we create covers a variety of themes including restaurants, artists, events, new businesses, nonprofit organizations and much more. We strive to tell stories that lift up our community and champion positivity and creativity.

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Inside Fron Across from Stand Alon Inside Back

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AD SIZES &Photo RATES

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Michael Durr - Publisher of North Indy Magazine

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REAL TIME ANA

Scan this QR code to analytics which includ and social media mon

"I AM HONORED TO BE A PART OF AN AWARD-WINNING FRANCHISE AND IT IS MY GOAL TO MAKE NORTH INDY MAGAZINE A SPECIAL ADDITION TO THE TOWNE POST NETWORK." MICHAEL DURR - PUBLISHER OF NORTH INDY MAGAZINE

I personally value the tangible nature of the printed publication and work hard to make it impactful and informative. In addition to being a publisher, I am a photographer and videographer — you might say I am a visual storyteller. My wish is for people to pick up North Indy Magazine and appreciate the quality and effort that goes into producing it each and every month. Our team of designers, writers and photographers put in many hours each month for this publication to arrive at your door.

We hope you enjoy this first edition of North Indy Magazine and we invite you to follow and engage with us on social media @ thisisnorthindy. Also, be sure to share, tag and engage with us each month as we start this new edition to our community.

My family and I love to explore and try new things, and I would like this publication to be a place that residents and business owners value as an important addition to our Indianapolis community.

Michael & Lindsay Durr

Thank you and welcome.

Sincerely,

Full Service Espresso, Small Plates, Wine & Beer

317-600-3542 | @goldleafindy 1901 E 46th St Indianapolis

TownePost.com / JUNE 2022 / NORTH INDY MAGAZINE / 5

Matt McIntyre

LOCAL SPOTLIGHT

EXPLORE MORE AT LIFEININDY.COM

CHANGING THE GAME

BUTLER ESPORTS PARK ARRIVES THIS FALL Writer / Seth Johnson Photographer / Travis Hinkle

E

ver since he was a kid playing “Super Mario Kart” in the early ‘90s, Matt McIntyre has been obsessed with competitive gaming. Now as the head of Challonge, a software service company for esports tournaments, the Indy native is servicing thousands of gamers both near and far as they scratch their competitive itch too.

Founded in 2009, Challonge (a Logitech company) has now hosted nearly 30 million tournaments, establishing themselves as a global competition platform. In particular, Challonge is known for their work in the world of esports, which McIntyre simply describes as “any multiplayer game being played competitively.”

“While the popularity of esports is certainly growing, it’s important to know that it includes all game titles,” McIntyre says. “It’s your firstperson shooters. It’s your MOBAs [short for multiplayer online battle arena]. It’s your sports-themed games.”

When it comes to the popularity of esports, McIntyre believes the market is just scratching the surface in terms of how big of a phenomenon competitive gaming could become. “It’s huge, but it’s only growing,” he says. As the father of two boys, McIntyre has seen firsthand the way video games are gaining popularity with the next generation.

“I think a lot of youth culture is centered around video games now,” he says. “My boys get home, and they can fire up ‘Fortnite,’ talk to their buddies and play a game together.”

With a storied history of amateur sports in the city, Indianapolis has begun embracing esports. From now through August 27, for example, Indiana Sports Corp and the City of Indianapolis are hosting the NBA 2K League’s fifth-anniversary season at the Pavilion at Pan Am Plaza.

In keeping with this trend, the Butler Esports Park is set to arrive on the campus of Butler University this fall. A 7,500-square-foot space dedicated to esports and technology, the Butler Esports Park will serve as the epicenter of esports in Indianapolis. Fittingly, Challonge will be the park’s first tenant, creating opportunities for student engagement, community events and more at the Butler Esports Park.

“Challonge and Logitech G are excited to be there to activate with students and the community, and to test software, test products and really proliferate gaming even further in Indianapolis,” says McIntyre, a Butler graduate. “The park itself is planning to host events for the community, for the teams here and whoever might need it. It’ll finally be a resource that wasn’t found anywhere else [in the city] until this day.”

In a hospitality-fueled city known for hosting all sorts of large-scale events, McIntyre foresees the Butler Esports Park fitting right alongside all of Indy’s other visitor attractions.

“Overall, it’s about us sticking to our roots,” he says. “Indy has always been a place where we want people to come, compete and enjoy themselves, and I think that’s especially true with esports too.”

To learn more about Challonge, visit challonge. com. You can also learn more about Butler’s esports endeavors by visiting esports.butler.edu.

8 / NORTH INDY MAGAZINE / JUNE 2022 / TownePost.com

COVER ME

THE TEAM AT BROTHERS FLOOR COVERING LOOKS BACK ON 70 YEARS OF LOCAL SERVICE Writer / Renee Larr Photographer / Michael Durr

TownePost.com / JUNE 2022 / NORTH INDY MAGAZINE / 9

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I

t’s almost unheard of for a business to put in 70 years of service to the local community. The team at family-owned Brothers Floor Covering consists of trusted flooring experts with ties to the Indianapolis area for 70 years. The company was founded in 1952 by Clark Brothers.

In 1959, current President Greg Hill’s father, Gene Hill, started working for the company.

By around 1963, Clark Brothers passed away and his wife, Ina Brothers, took over the company, partnering with Gene.

“When my father got involved, he wanted to grow the wood flooring portion of the business,” Greg says. “Although we offer many other products, we’re still mostly known for our wood flooring.”

CLARK BROTHERS, THE FOUNDER OF BROTHERS FLOOR COVERING IN 1952

(PICTURED LEFT TO RIGHT) JOHN DUCHEMIN, INA KING-BROTHERS, GENE HILL

Brothers Floor Covering offers high-quality flooring products including carpeting, hardwood, laminate, luxury vinyl, waterproof options, area rugs, glass tile, natural stone, and vinyl. The company boasts an extensive local online flooring catalog for local homeowners.

Greg, who serves as president, says the business is more than just family owned.

It’s family operated too. Jessica Hill, Greg’s daughter, serves as a sales associate and is the first person a guest encounters when visiting the showroom.

“I love helping customers find the perfect flooring that meets the needs of the lifestyle of their home,” Jessica says. “I get to see the customer’s style when they bring in paint swatches, cabinet doors, countertops, inspiration photos, etcetera. Every product is beautiful in its own way. Often I work with some of the same popular colors and products, but the finished product is unique in its home every time. I love to pull it all together for them to create the look they want to achieve, whether it be a traditional style, contemporary, Scandinavian or modern farmhouse.”

FIRST SHOWROOM WAS LOCATED ON WESTFILD BLVD

Greg’s son, Andrew Hill, is the company’s sales manager. While Chuck McKeny isn’t a family member, he’s worked with the company for more than 40 years as an estimator.

“We try our best to remember each customer by name and what they order,” Greg says.

(PICTURED LEFT TO RIGHT) JESSICA HILL, GREG HILL, ANDREW HILL TownePost.com / JUNE 2022 / NORTH INDY MAGAZINE / 11

“We’re not in the business of order taking.

We’re in the business of finding lifelong customers. We want to make people feel like part of our family when they come in for flooring. We’re a small business. There are four of us here, but we’ve been able to generate a lot of business.”

Services include shop at home, flooring installation, hardwood refinishing, area-rug binding, free in-home measurement, furniture removal and carpet disposal. Shop-at-home services began before the COVID-19 pandemic, but saw a surge in the last few years.

“We purchased a vehicle to introduce our shop-at-home service about 30 days before COVID really started affecting everyone,” Jessica says. “We’ve been fortunate it’s taken off as well as it has. Customers will call, and instead of coming in the showroom, we’ll take samples to them so they can see what they look like in their own home.”

In his 40 years of experience, Greg has seen many flooring trends come and go. He says he has seen flooring evolve from raw wood, which needed to be installed, sanded and finished, to include multiple pre-finished flooring manufacturers. He says luxury vinyl is a relatively new style that is currently dominating the market.

The tight-knit trio loves working together and even lives on the same street in their hometown of Lebanon. Jessica says the family knows how to separate their personal lives from their business lives, but will often sit around the dinner table discussing the day’s work.

BROTHERS FLOOR COVERING MOBILE SHOWROOM

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12 / NORTH INDY MAGAZINE / JUNE 2022 / TownePost.com

The business has been located in Broad Ripple for its storied history, but the family says they outgrew their current space. They’re planning to move to a 9,000-square-foot facility on the northwest side by the end of 2022. The new space will allow the company to offer even more high-quality products to their clients.

“We are sad to leave the Broad Ripple area, but excited to expand our services to new clientele while still catering to our existing Broad Ripple customers,” Jessica says. “We will be only a short distance north. We hope that our loyal customers will still come to Brothers for their flooring needs.”

Greg plans to retire some time in the future, with Andrew taking over the role of president.

The company will remain a family business, with Jessica staying as a sales associate.

Brothers Floor Covering is located at 5352 North Tacoma Avenue in Indianapolis. For more information, call 317-593-5755 or visit brothers-floorcovering.com.

YOUR FLOORING PROFESSIONALS SINCE 1952

Celebrating 70 Years In Business

5352 Tacoma Ave, Indianapolis, IN | (317) 251-0350 | brothers-floorcovering.com TownePost.com / JUNE 2022 / NORTH INDY MAGAZINE / 13

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PAL ATE PLEASER

From Sweet to Savory, Gallery on 16th Has You Covered

Writer / Desmond Nicholson Photographer / Michael Durr

If you find yourself on the northside of Indy, be sure to stop at the new brunch spot, Gallery on 16th, where the art is surely in the dessert. Owner Alison Keefer’s deep admiration for the area, local businesses and Mediterranean food has combined for her recent venture.

"When traveling, I have loved some of the

bright and fresh feel of coastal menus and restaurant design, so I tried to bring that to life in this project.” Keefer says.

Keefer’s love for Mediterranean architecture inspired the design of the restaurant. You’ll find high arches, numerous plants and greenery, and cream-colored walls with blue accents, along with vintage, customized chandeliers to illuminate and set the mood for an amazing meal. While 16 / NORTH INDY MAGAZINE / JUNE 2022 / TownePost.com

enjoying your meal, you can witness magic being made in the very large open kitchen, from luxurious, creative pastries like the Raspberry Rose Baby Cake to the giant, homemade croissants. Even with its sophisticated vibe, it is also family friendly.

Due to COVID Keefer says, "I had a lot of time to work on the design of this project and picked or thrifted every last touch with local artists from previous projects."

If you can’t make it for brunch, they do offer elegant and exciting events, posted on their website. If you love the atmosphere as much as their current patrons, you can book them for private events. This summer they are introducing ‘Wine of the Week,’ a promotion where guests can receive a free tasting of that week’s featured wine and even get a discounted bottle. Homemade gelato is also making its return to the Gallery. Customers can walk up to the carry-out window for a scoop to go, or enjoy theirs with a mimosa while dining in.

When you stop by, you will be delighted to see both savory and sweet options crafted by their talented chefs. The Lemon Soufflé Pancakes are one of the most popular sweet items on the current menu. Each fluffy pancake is topped with whipped cream, fresh berries and local honey. For guests with a savory brunch palette, the 16th St Benedict with smoked salmon, dressed arugula, and lemon béchamel on 4 Birds milk bread will turn into a fast favorite. For you oyster lovers, they are offering $1 oysters every Tuesday through Friday.

Allison’s motto is as follows: “We source fresh local ingredients to make your food healthier and tastier.” This is why they use different types of breads from Amelia’s and Indiana-grown produce when making their dishes.

Each Gallery menu draws from traditional European brunches, but Gallery on 16th incorporates more Mediterranean ingredients, such as harissa, feta, chickpeas, falafel and tahini. Whether you’re vegetarian or meat lover, you’ll be sure to find something enjoyable.

Brunch dishes that set this location apart include the Waffle Duck Confit, which is savory and gluten-free, and the Lemon Soufflé Pancakes, which are fluffy, savory and tart. You can try their Artichoke Monsieur Tartine, which includes ham, arugula, roasted artichoke, lemon, and white sauce, served on Amelia’s bread. The Harissa Pork Belly Salad with TownePost.com / JUNE 2022 / NORTH INDY MAGAZINE / 17

18 / NORTH INDY MAGAZINE / JUNE 2022 / TownePost.com

"When it came to menu creation, I threw the chefs my wild ideas and from there we executed some incredibly composed dishes with contributions from our pastry team. Chefs Youssef and Scott who have collaborated on some incredible dishes.”

Keefer says.

The Broad Ripple location, Gallery Pastry Shop, offers sweet and savory crepes, omelets, and other popular brunch options.

Gallery Pastry Bar has the most extensive menu, with items like the Croissant French Toast and different Benedicts.

herbed feta dressing has shaved fennel, chickpeas, crumbled pork belly, and oranges.

Gallery on 16th has a beverage menu to help you wash down your food, from wine to beer to cider. Brunch at Gallery wouldn’t be paired right if you didn’t have a blood orange mimosa to go with it.

They also carry products from PANA Donuts, a local doughnut shop in Indianapolis, along with pastries from Executive Chef Youssef Boudarine. Guests can stop by for a traditional yeast doughnut, or try Gallery-style PANA doughnuts with seasonal fillings.

TownePost.com / JUNE 2022 / NORTH INDY MAGAZINE / 19

After enjoying an amazing meal amongst family and friends, don’t forget to grab some pastries on your way out, such as the Chocolate Pillow Croissant, Tiramisu, or box of macarons for a midnight snack.

You can visit Gallery on 16th at 319 East 16th Street, Suite 101 in Indianapolis. For more information, visit 16th.gallerypastry.com

Capture the eyes.

On video.

All of the features of Auto-Detection AF are also available during video recording. Easily track moving subjects and keep footage looking sharp and professional on the eyes.

Visit robertscamera.com to Learn More!

All Nikon products include Nikon Inc. USA limited warranty. 20 ©2022 Nikon Inc. / NORTH INDY MAGAZINE / JUNE 2022 / TownePost.com

PHOTO MIXER! JOIN ROBERTS CAMERA, NORTH INDY MAGAZINE AND CANON AT OUR INDIANAPOLIS ALLEYCATS PHOTO MIXER!

JUNE 25TH 6:30PM AT GRAND PARK IN WESTFIELD. You will have the opportunity to learn sports photography tips, have field access during the entire game and try out the hottest new Canon cameras and lenses during this event.

We will have models on site posing throughout the stadium and special guest Gallery Pastry Shop will be on site with some custom treats. We look forward to seeing you at the game. Questions about the event can be directed to the Michael Durr, publisher of North Indy Magazine michael@townepost.com Follow us @robertscamera @thisisnorthindy and @indyalleycats @canonusa Register Now

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PO ER THE POWER R OWE P OF PRINT HOW THE LOCAL MAGAZINE NICHE IS THRIVING IN A DIGITAL MEDIA WORLD Writer / Tom Britt

Towne Post Network CEO Tom Britt

Traditional media channels have been dramatically impacted over the last couple decades by what is known as the democratization of media. While television and radio networks have been disrupted by streaming services, the hardest hit media happens to be the poster child for the print industry - newspapers. Over the last 10 years, post-recession newspaper revenues are down 67%. However, in an industry that has been called dead by many critics, print is thriving

22 / NORTH INDY MAGAZINE / JUNE 2022 / TownePost.com

in the local print magazine sector - thanks in part to the adoption of digital media.

With the democratization of media also comes the localization, even hyperlocalization of media. This dynamic has created a need – and in turn opportunity – to create a local content aggregation business model that includes print. Thus, the hyper local magazine niche has emerged and thrived in recent years, especially those that have adopted and embraced a digital media strategy.

PRINT MARRIES DIGITAL While the printing process has not changed over the last few decades, the world of publishing digital content changes daily.

Small businesses that advertise to support local magazines are turning more and more to Facebook, Google, and digital ad platforms for instant, measurable results.

Meanwhile, print magazines are still on a two-week runway for printing and distribution with little or no way to track response. However, small businesses that leverage print and digital in a local market see a much higher rate of return. When print marries digital in a local market, the response rate increases significantly.

priority amongst local magazines as well. In a white paper entitled Magazine Media 360 published by the Association of Magazine Media, Instagram followers and likes grew 997% from 2014-2019, outpacing Twitter (166%) and Facebook (103%).

Publications today must be relevant every day of the month, not just the day they arrive in the mailbox. Social media, namely Facebook and Instagram, are providing that daily delivery of magazine content.

PRINT IS STILL PREFERRED

Digital media has in most cases replaced the daily paper, but people still yearn for a printed copy to hold and to read. According DIGITAL FIRST to the Factbook 2020 report published by Early in 2003, we launched the website for our the Association of Magazine Media, 73% local community called atGeist.com serving of adults prefer the feel of a print magazine the Geist Reservoir neighborhoods near over digital. Magazine readers are also more Indianapolis. We offered free online classifieds, receptive to advertising, outperforming a local event calendar, stories about local websites and TV viewers in the same study. students, and homeowners association news.

Digital ads were sold at a whopping $30 per Picking up a print magazine and thumbing month with no promise of impressions. through local stories about your community is a nice break from the blue screens. Paper Nine months later, we published the first based reading results in more focused print publication and direct mailed to attention, less distractions, and leads to roughly 2,800 homes. Response to our new higher comprehension and recall according concept from advertisers and homeowners to neuroscience. was exceptional. Not only did we fill a local void that newspapers were creating, STREAMING VIDEO we also struck a nerve with small business owners that were trying to attract customers Many content providers, including within 3 miles of their front door. We found magazines, have turned to video to tell their stories. While we were one of the first the combination of web and print to be magazine networks to incorporate video, immensely powerful and local businesses we have yet to develop a solid revenue were jumping onboard for the ride. model to support it. In more recent years, we have turned to doing video interviews ALONG COMES SOCIAL with our local businesses and then sending the video interview to a writer to produce MEDIA the print and online story. Consumers want Facebook has become a primary traffic more video, social platforms want more source for many local publications, engagement that comes with video, so video leveraging pages to promote local will need to be an integral part of any local businesses, community events, and stream magazine’s future strategy. live video. In many cases, local businesses have forgone websites to dedicate all their digital bandwidth to their Facebook page.

In recent years, Instagram has become a TownePost.com / JUNE 2022 / NORTH INDY MAGAZINE / 23

FRANCHISE MODEL TO THE RESCUE Magazine publishing companies have historically been privately owned, regional businesses. Overhead costs (graphic design, circulation, accounting, rent) and just the fundamental know how of printing and producing magazines creates a natural barrier of entry to get into the local magazine business.

ENTER THE FRANCHISE BUSINESS MODEL Centralized graphic design and production, back office accounting, online training and support, negotiated print pricing, dedicated USPS support, and many other corporate functions allow local magazine publisher wannabes to set up their territory and launch on a very short runway. Advertisers appreciate the customer support and professionalism of working with an established brand, and franchisees like the ongoing product development to keep the local magazines current.

WHAT’S NEXT With more and more local content being created every day across all platforms, the need for local portals with accompanying magazines increases. Consumers are far more interested in content that is local to them and they will always value those aggregators that package it up and feed it to them throughout the month. =========================== Tom Britt is the founder and CEO of the Towne Post Network headquartered in Fishers, Indiana. For franchising information, visit franchising.townepost.com.

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AMP-ING THINGS UP THE AMP AT 16 TECH BRINGS A DYNAMIC CULINARY AND EVENT SPACE TO INDY Writer / Shay McCoy Photographers / Michael Durr and Daniel Woody

Food halls have seen a resurgence over the years as a place for community and cuisine to thrive. Local businesses in Indianapolis have especially benefited from this food hall revolution, and residents have also found these spaces to be highly dynamic and engaging. When the people behind 16 Tech Innovation District in Indy established their master plan for this area of town, they always envisioned a space where neighbors could gather and form a community hub revolving around food. This nonprofit repurposed an antiquated water company building and service garage, transforming the space into a place for people to flock to.

The Artisan Marketplace, or the AMP, is part of a 20-year project within the 16 Tech Innovation District that covers 50 acres of the near-westside of Indianapolis. Local branding and creative studio Matinee Creative helped bring the vision of the AMP to life, and create a brand that is symbolic of the space’s energy and innovation.

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Jacqueline Eckhardt, director of communications, describes the AMP as an “urban downtown-style development with unique assets” including a food hall, makerspace and green space. A large walking bridge connecting the downtown area with 16 Tech is in the works to further facilitate synergy and connection between these areas. A hotel, ample parking and more residential structures are also planned for the area.

Eckhardt says the minds behind the AMP wanted to “think differently on how to use the space,” and create new ways for how these spaces interact. The 21 spots inside the space are all built out of shipping containers or food stalls, providing endless opportunities for design, branding and layout. Vendors who own spots like Poke Guru, PB & J Factory, the Food Architect, Boba & Everything, BEAST, Mambo’s Cheesesteak Grill and more have the ability to scale and eventually grow their businesses into brick-and-mortar structures. The AMP also offers a space called Melon Kitchen to provide a ghost kitchen for black chefs to hone their craft. Different vendors are open at different mealtimes, but visitors will find something to dine on for breakfast, lunch and dinner, and even a spot to play pinball.

The AMP can also be rented out as a space for public and private events or buyouts.

The AMP was always meant to be a place where visitors could spend all day, with breakfast vendors like Tinker Coffee Co. situated in the front of the space, and dinner options like Poke Guru and Taste of Innova along the perimeter. Eckhardt says “you can surprise yourself every time you come in,” and appreciates that the area was always meant to be wellconnected and highly engaged with the community. The AMP is considered an incubator for local entrepreneurs to try their hand at starting and scaling their business ideas. Fifty percent of The goal of the AMP as stated by Eckhardt is “to be a the businesses inside the AMP are new concepts, and 65% of the community gathering place - we want to be open to everyone to gather.” The ability for entrepreneurs in the community to businesses are minority owned. scale helps foster innovation and provide a space for art, culture, 26 / NORTH INDY MAGAZINE / JUNE 2022 / TownePost.com

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Summer Is Here

and civic opportunities and events. Visitors can come to the AMP and be enveloped in a colorful, exciting and engaging environment. There is also a lot of opportunity for vendors within the space to collaborate. Tinker Coffee sells products from Yamallama Delicatessen. Eckhardt says “the stories are the best part,” since each vendor is deeply connected to their business.

The AMP is continually changing and evolving with new vendors, events and more. The outdoor patio space is officially open for the season, and soon a brewery and taproom will be on-site. Scoops, an ice cream spot, will also be opening up just in time for the warmer months. Other community partners have their sights set on the energetic environment of the space. The Marion County Purdue Extension team will soon be holding courses inside the AMP. During the month of May, bikers can bike from the AMP to the Indianapolis Motor Speedway and back for the “Bike to the 500” event, and a Sixways Markets event with thrift vendors and local makers will pop up in the space. There will also be yoga in June each Saturday and DJs throughout the summer months, with more programming to come at this dynamic space.

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For more info, visit theampindy.com.

Visit us at 46th & College Ave or www.indyuh.com Find us on instagram + facebook! @urbanhippieindy 28 / NORTH INDY MAGAZINE / JUNE 2022 / TownePost.com

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Matthew Mundy

RESTORE AND REBALANCE

CERESET PROVIDES SOUND BRAIN SOLUTIONS

through therapy.”

Writer / Ryan Kennedy Photography Provided

Ten years ago, Brenda Hanning’s youngest son was struggling with behavior problems, depression, anxiety and insomnia.

“Despite psychiatric treatment and medicines, he was not improving and could not sleep,” she says. “Eventually I learned about a noninvasive technology that helps people reset their brain so they can achieve restorative sleep. The nearest location at that time was in Chicago. A month after his sessions, he was doing much better and was able to start working on coping skills

Hanning says she was so pleased with her child’s progress that she felt compelled to bring the technology to her community. In 2018 she became a franchise owner of Cereset.

“Cereset is the global leader in brain self-restoration with facilities across the United States,” Hanning says. “Our patented BrainEcho technology facilitates the mirroring of a client’s own brain-wave patterns back to themselves.”

She says that unlike neurofeedback, Cereset is not driven by a

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conscious effort to train the brain or change the brain’s response.

Brenda Hanning

“The Cereset process is driven by the brain itself so it can relax and reset naturally without using human willpower, medicine or outside influences,” Hanning says.

Hanning says people struggling with severe or prolonged stress or trauma can get stuck in the body’s fight-or-flight response. She describes it as a snowball effect.

“The more stress the brain and body accumulate, the stronger the stress reaction, and stronger stress reactions cause more stress to accumulate,” she says. “Sooner or later, this person will be stuck in a constant stress response, even when there are fewer stressors in their life. Cereset helps the brain to break that cycle of stress accumulation and helps the brain remember how to function in a state of flexibility.”

According to Hanning, Cereset’s BrianEcho technology reflects the

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brain’s own activity back to itself through musical tones.

“The musical tones support the brain to stabilize itself and thus relax,” she says. “When the brain relaxes, it resets itself and imbalances are self-corrected. This is most often seen when one hemisphere is overactive, and a relaxed brain quiets the overactive hemisphere. The client is seated in a relaxing chair with lightweight, comfortable sensors placed on the scalp to read brain rhythms.

Most of our clients fall asleep during the sessions. During the sessions the client relaxes with eyes closed in an antigravity chair, which further encourages deep relaxation. There are no drugs or medications ever involved in the Cereset process.”

According to Hanning, most of her clients find the best results with the Cereset wellness package, which includes five sessions averaging 90 minutes each. She says many of her clients have said they experienced results within three weeks of starting sessions.

“Cereset offers individuals, families and the community a highly effective way to help their brain free itself, and enables them to achieve higher levels of well-being and balance,” Hanning says.

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The soundtrack of home.

Family sing-alongs. Piano lessons. Karaoke parties with friends. The warm crackle of the turntable. Music makes a house a home.

presents

Join us at IMAF on June 18th at the Harrison Center as we celebrate all the local musicians and artists who make our communities and homes places to truly . ®

atpropertiesind

317-489-3441 | info@atpropertiesind.com | atpropertiesind.com