Middletown Magazine November 2021

MAGAZINE

NOVEMBER 2021

Feeling Better in Your Own Skin

RHONDA HATFIELD OPENS MIDDLETOWN’S NEW BLUE HALO MED SPA

FULL OF FLAVOR Eat Your Bourbon Marketplace Expands the Bourbon Barrel Foods Brand GOOD SPORT Athletic Director Brings Energy, Enthusiasm to His Role

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IN THIS ISSUE

NOVEMBER 2021

PUBLISHER COREY BOSTON corey@townepost.com 502.407.0185

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NOVEMBER WORD SEARCH

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FOUNDER/CEO TOM BRITT tom@townepost.com 317.496.3599

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Local Nonprofit Rolls Out Christmas Tree Swap Program

PRESIDENT JEANNE BRITT jeanne@townepost.com 317.810.0011

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ASSOCIATE PUBLISHER ROBERT TURK rob@townepost.com 317.810.0011 PRODUCTION COORDINATOR ERIN TURK DIRECTOR OF DIGITAL ENGAGEMENT JOSH BROWN CREATIVE DIRECTORS TONI EADS VAL HACKER GRAPHIC DESIGNER ROBBY BERRY COPY EDITOR JON SHOULDERS

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Rhonda Hatfield opens Middletown’s new Blue Halo Med Spa

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Eat Your Bourbon Marketplace Expands the Bourbon Barrel Foods Brand

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FEELING BETTER IN YOUR OWN SKIN

BUSINESS SPOTLIGHT™ REAL-TIME ANALYTICS

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BRAIN INJURY ALLIANCE OF KENTUCKY

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GOOD SPORT

Jamie Dumstorf Brings Energy, Enthusiasm to His Role

Nonprofit Organization Helps Those Affected by Traumatic Brain Injury

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“It was a big leap from day care to this, but I’ve always loved taking care of people, and this industry is about caring for oneself,” says Hatfield, who got her aesthetician’s license and hired her instructor to help her run the spa.

Through the years, the spa’s services have become increasingly medical-based. For instance, they offer injectable artistry, microneedling, skin tightening, and PDO thread lifts - a procedure that instantly lifts up loose skin on the face, neck and body.

“You can use it to create a lift anywhere in the body,” Hatfield says. “You can lift the neck if you’ve got jowls or turkey neck. You can also lift your knees and buttocks.”

Blue Halo is the only spa in Louisville to offer the Halo Plasma Lift, which uses plasma to treat the whole architecture of the skin to reduce fine lines and wrinkles, and improve elasticity and scarring. The procedure can be one-and-done, or spread out across several sessions.

FEELING BETTER IN YOUR OWN SKIN RHONDA HATFIELD OPENS MIDDLETOWN’S NEW BLUE HALO MED SPA Writer / Christy Heitger-Ewing Photography / Ashley Murphy Photography

suggested that maybe I go into day care instead,” Hatfield says with a chuckle.

Rhonda Hatfield originally dreamed of becoming a nurse. Her squeamish nature around blood and needles, however, derailed that plan.

Initially she worked in the corporate world, before taking others’ advice and opening a day care. Though she enjoyed the industry, in 2015 she decided to once again switch gears by opening Blue Halo Med Spa.

“They kept picking me up off the floor and

“We have a new device that uses plasma energy with radiofrequency,” says Hatfield, noting that it can even be put over the eyelids so if you have droopy eyelids, it can be used without having to resort to surgery.

“It’s not invasive and creates tightening, lifting and resurfacing on the skin to help people with sun damage, wrinkles and complexion. We use different forms of energy to create a tightening effect.”

Blue Halo Med Spa recently opened a training division, and will soon launch a training academy that will offer both online and in-person training.

The spa menu includes facials, HydraFacials, dermaplaning and more. Plus, they offer chemical peels, CoolSculpting, liposuction, laser hair removal, and other laser treatments.

“We use Exilis to tighten the skin using radio frequencies, which is great for love handles,” Hatfield says. “We also do a lot of injectables.

People love to get rid of crow’s feet.”

One thing that sets Blue Halo Med Spa

6 / MIDDLETOWN MAGAZINE / NOVEMBER 2021 / TownePost.com

apart is that the medical director is present most days, as opposed to med spas where a doctor is only present periodically.

“Our doctor puts in a good 20 to 25 hours a week and does a lot of our services,” Hatfield says. “He also trains many of our nurses.”

Lately Hatfield has noticed that people are focusing more on their skin health as well as their overall health. She suspects COVID-19 has played a part in this shift, as folks have been spending more time staring at their faces on screens and perhaps gaining some quarantine weight.

“People are bothered by that wrinkle or have become committed to losing those 10 pounds they put on,” Hatfield says. “Plus, people are now going out and socializing more, maybe starting to date again, and they want to look their best.”

Clients often gravitate to different services

depending on the time of year. For instance, some of the laser therapies increase the skin’s sensitivity to the sun, so in the summer clients might opt for injectables or body contouring - especially when they’re in the heart of swimsuit and wedding season.

Hatfield has also found that clients seek certain services during transitional stages of life - for example, when they become empty nesters or retirees.

“I love what I’m doing, and it’s not work to me,” says Hatfield, who relishes the fact that she’s giving people confidence. “People look at this as vanity sometimes, but our society places so much value on aesthetics, whether you’re in sales or out there dating for the first time in a while, and you want to feel like you’re your best version of you. When you invest in your health you feel good, and that confidence changes life for the better.”

She shares the time when a customer came in during an open house and disclosed that three years earlier, she’d had a brain tumor.

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nice distance between the two locations, enabling us to serve a greater part of Louisville,” Hatfield says. “Plus, we love Middletown.”

Because a nerve was impaired, part of her face was sunken in, which made her selfconscious. She didn’t have the money to do as many fillers as she needed to fix the problem, so for three solid years, she wore her hair over part of her face to try and hide it. The doctor provided procedures that proved to be truly transformative for this woman.

“What we do provides confidence that for some people may be minor, but for others is life-changing,” Hatfield says. “That’s what I love about this business, that it can make people feel better in their own skin.”

In August, Hatfield opened another location. Though she had considered opening an office in Lexington, only about 10% of her customer base was coming from that area. Ultimately, Middletown seemed like the ideal spot.

“We felt that would be a nice area that wasn’t completely over-served and a

10

days

When they are not busy growing businesses, the Hatfields love to travel to their favorite vacation spot, Sanibel Island. They also enjoy Europe and Mexico, and are heading to Nantucket soon.

Thankfully, her husband Tim recently retired, which meant he had the time to help Hatfield is grateful to the Small Business Administration for their 7(a) loan program, in the endeavor. which provides financial assistance to small businesses. Since 1999, she has gotten seven “He basically set up the Middletown loans and has paid them all off. location by himself, decorating and all,” Hatfield says. “I’m more the numbers girl.”

“With the 7(a) loans, 50% of your loan is backed by the bank.,” Hatfield says. “It’s The pair, who have been together since almost like getting a guaranteed student Hatfield was 16, have two grown children, Savanna, 24, and Dawson, 20, as well as two loan. Without their support, I wouldn’t have been able to keep my head above water, and dogs and two cats. would never have been able to grow any of my businesses and make them thrive.”

“Our family has had almost every kind of animal you can imagine, from horses For more information about Blue Halo Med to chickens and even a chameleon,” says Hatfield, who is a bit of a chameleon herself, Spa locations, call 502-690-6029, email rhonda@bluehalomedspa.com, or visit as she dabbles in pottery and is currently bluehalomedspa.com. learning to play the saxophone.

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Prestige Electric has been around since 2002, providing electrical installations for new homes and remodels as well as service calls and repair services throughout the greater Louisville area. In addition, they provide and install commercial & residential standby generators, offer a full line of landscape lighting, and are a certified Ring installer for Ring cameras and alarms.

So often when a customer is in need of an electrician’s services, they call someone and ask them to come hang lights. That’s not how it works at Prestige Electric, however, as they provide greater breadth to their customer service by coming out to the home and providing options and suggestions for different kinds of lights.

“We definitely have more interaction with our customers than the average electrician,” says Paul Ghiefardi, lead electrician with Prestige Electric. “We like offering that more personalized experience because often customers don’t know what their options are.”

“If we find they are going to be a good fit, we pay 100% percent of their school costs so they can get their education,” says Ghiefardi. “This way they are trained from the beginning on how we want to get things done.”

Since everyone is trained in the same way, they can seamlessly move from job to job and sub in for one another without any problem.

“There are never, ‘Well, this is how we did it at my other job’ kind of conversations,” says Ghiefardi, noting that 80% of Prestige’s 17 employees are licensed electricians. According to Ghiefardi, customer satisfaction is their top priority.

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“Being on time and getting it done right is the model for all of our electricians,” he says. “That’s what we strive for, and we have a great track record with doing so.”

That’s why Prestige Electric has a showroom. While they don’t sell merchandise out of it, they send their customers there to check out their various options. For instance, they have LED lights and cameras One of the coolest things in the electronics market is home set up so clients can see the difference in the kinds of glow each emits. automation as these days both electrical fixtures and appliances can be hooked up to Wi-Fi systems and controlled by one’s phone. This “One has a warm amber look to it while another is a bright white includes light switches, Ring cameras, alarms, and more. that’s so bright it’s almost bluish looking,” says Ghiefardi. “A lot of people don’t have a concept of what they want until they see it. We “Home automation and voice control like Alexa and Google have do 30 to 40 new home constructions a year so customers like being become hugely popular,” says Ghiefardi. “Some of the young kids able to see all their options before building.” don’t even know how to turn on a switch anymore!”

Another thing that separates Prestige from other companies is that they don’t hire experienced electricians but rather apprentices who learn by doing and by working with their colleagues.

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NOVEMBER 2021 / 9

Matt Jamie

FULL OF FLAVOR

EAT YOUR BOURBON MARKETPLACE EXPANDS THE BOURBON BARREL FOODS BRAND

who designed the logo and is still the creative director for the brand. Jamie’s longterm employees embrace many roles, such as his chief financial officer, who started as the company’s bookkeeper 10 years ago, and his retail and corporate gifting manager, who has also been there for a decade.

“If you can believe, Bourbon Barrel Foods was not a part of the big plan when I first started this,” Jamie says. “It was only the microbrewed Bluegrass Soy Sauce, but Writer / Annette Skaggs condiments on the market, and made at the creativity didn’t take a rest. While my Photographer / Chris Witzke only soy sauce microbrewery in the United first batch of soy sauce was brewing, I States. Bourbon Barrel Foods made home Walking into Bourbon Barrel Foods - Eat Your inside Louisville’s Butchertown neighborhood started experimenting by smoking spices with barrel staves in my at-home smoker.

Bourbon Marketplace, founded by Matt Jamie, at the Butchertown Market. Jamie would Soon enough, we were barrel-aging a a purveyor of bourbon-centric gourmet food, utilize the space to create, age and bottle variety of sauces like our Kentuckiyaki, it is hard not to look around, see the variety products that quickly became an essential Worcestershire and Vanilla. While Bluegrass of goods on each wall, and think of a candy ingredient in many restaurants and homes.

Soy Sauce was the first, I have since factory for the grown-up palate. expanded to four soy sauce varieties - a “At first it was a family affair,” Jamie says.

Double Fermented that is aged 18 months In 2003, Jamie began researching and “My mother helped, and my dad, who still in a bourbon barrel, a Smoked Bluegrass teaching himself the craft of microbrewing works, helps. I was lucky. I had a close friend Soy, and Small Batch Bourbon Ponzu.” soy sauce. Much like the soybean, a thought from Oldham County High School who was grew in his mind about a kind of vessel for instantly on board. She is a whiz at sales.

While ponzu is typically made with sake, brewing - something unique and easily I’ve been very fortunate. I’ve been able to attainable, yet still above the curve. Through surround myself with knowledgeable people Jamie’s is made with 100-proof Old Forester. trial-and-error, Jamie came up with the throughout my career, having the right “Taste of Kentucky was the first retailer bourbon barrel-aged product we now person at the right time.” to give Bluegrass Soy Sauce and Bourbon recognize as Bluegrass Soy Sauce.

Barrel Foods a chance,” Jamie says. “Fast For example, while taking a class for forward a few years - the bourbon industry By 2006, Bluegrass Soy Sauce was among entrepreneurship at Indiana University saw a boom in interest and consumerism. a handful of artfully crafted, small-batch Southeast, Jamie met his graphic designer, Before long you could find Bourbon Barrel 10 / NOVEMBER 2021

Foods products in distillery shops and gourmet stores. The products have become an integral piece of the kind of quality that shapes Kentucky’s culinary landscape, and for that we are immensely proud.”

Just as the bourbon industry was exploding, so was the gourmet food industry, which led Jamie to look into expanding the product line even further. Since Bluegrass Soy Sauce was a perfect springboard to aligning the creative minds of many restaurants and athome cooks, sorghum was another culinary jumping point.

Sorghum is a type of grass that is milled and cooked into a syrup, and it is high in potassium, full of antioxidants, and similar in texture to molasses. Once a prominent sweetener in recipes, especially in the south, the humble syrup eventually lost its wide audience.

Recognizing the importance of sorghum and how well it grows in Kentucky, Jamie felt Bourbon Barrel Foods could produce it as a high-quality and sought-after product.

“It has been a privilege to resurrect something that many grew up with,”

NOVEMBER 2021 / 11

Jamie says. “We always try to source ingredients within the state of Kentucky, from sustainable, family-owned farms that grow responsibly and use good practices.

Kentucky farms produce our soybeans, wheat, blueberries, blackberries, apples and sorghum, and we celebrate this fact every way we can. Having strong vendor relationships has been an important part of our growth, and I’ve been fortunate to use many of the same resources since day one.

When we have good relationships, we have the opportunity to learn and grow from each other.”

along with the publication of the ‘Eat Your Bourbon Cookbook,’ we felt there was an opportunity to bring the products and recipes to life in our Marketplace,” Jamie says. “We spend a lot of time and resources educating customers that use our products with easy, at-home recipes, the cookbook, and social media. At Eat “Our growth has been steady, I have found, Your Bourbon Marketplace, customers can in the speciality foods industry, and it’s come in and taste and eat right out of the necessary to launch new products in the gourmet case. For years, Bourbon Barrel specialty-foods world,” Jamie says. “It keeps the brand relevant and our customers want to Foods has been the maker of cocktail bitters, see what we will come up with next. Believe it syrups and cherries for the locally-owned or not, I don’t mind sharing the process with spirits company Brown-Forman. At our Marketplace, guests can come in and order a people who have a real interest in learning.

I’ve mentored startups in other countries, like drink that uses the same products available on the shelf.” the Netherlands, Canada and the U.S.” Speaking of growth, when looking around at Bourbon Barrel Foods - Eat Your Bourbon Marketplace on Frankfort Avenue, one cannot help but notice the multitude of products that line the exposed brick walls and sit perched on barrelheads.

While the Bourbon Barrel Foods flagship store has been located on Frankfort Avenue for the past five years, Jamie’s latest vision, Eat Your Bourbon Marketplace, completes the Bourbon Barrel Foods tasting experience.

“As our product line continued to grow,

The staff shows customers how to use their many products.

“Our team is knowledgeable, creative, innovative and enthusiastic about how to use our products,” Jamie says.

Bourbon Barrel Foods now produces more than 100 products.

“When you visit Bourbon Barrel Foods - Eat Your Bourbon Marketplace, we aim to create a Bourbon Country culinary experience,“ Jamie says. “We want to encourage adventurous chefs, at-home cooks or someone looking for a gift, to taste, explore and be inspired by Louisville’s diverse culinary scene.”

Will we see more Eat Your Bourbon Marketplaces pop up anywhere?

“Well, this is a concept that I believe in, and I want this kind of Marketplace in large culinary cities like Dallas, Denver, Atlanta, Nashville and Chicago,” Jamie says. “So who knows? But that is the vision.”

How has 2020 and the pandemic changed the way Jamie does business?

“We took a step back to understand the

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needs of our community,” he says. “We supported foundations dedicated to the distressed culinary industry. We simplified by closing our pop-ups at Omni and Logan Street Market. Internally, we focused on expanding our warehouse, creating infrastructure designed to provide a safe and efficient work environment, as wholesale and internet orders were steady. We pulled through, and we became a stronger, humble and grateful company.”

With so many moving parts and a manufacturing facility in Butchertown, why Frankfort Avenue?

“I live in Crescent Hill, the same neighborhood as the Marketplace, and I love it,” Jamie says. “It’s a perfect neighborhood for my two kids, who both go to high school nearby. I go on runs, walk my dog and frequent each business along this street. It’s what we all do in Crescent Hill. You can feel the community as soon as you enter.”

Jamie’s passion for Louisville and his product is undeniable.

“I find that the work that I do feeds my soul, and am content with where I am in life now,” he says. “I do my best not to get ahead of myself, and I try to keep things slow, small and simple. I also practice listening to my gut when things start going wrong.

Of course I haven’t always made the right decisions, but I am proud of what I’ve done thus far. Learn and move on.”

Bourbon Barrel Foods - Eat Your Bourbon Marketplace is located at 2708-2710 Frankfort Avenue in Louisville. Tell them this article sent you for 10% off your purchase.

For more info, call 502-618-0939 or visit eatyourbourbonmarketplace.com.

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“Even with that help, it’s very difficult,” Austin says. “Say a breadwinner gets a TBI. If you have young children, the spouse is faced with whether he or she should turn their attention towards the children or the person with the brain injury.”

In addition, other children in the family may end up feeling isolated or neglected when the world suddenly seems to revolve around the person with the TBI.

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plan for their new circumstances,” Austin says.

More than 20 years ago, Chell Austin was participating in a golf scramble with his fellow Fifth Third Bank colleagues when one of them was thrown out of a golf cart and sustained a traumatic brain injury (TBI).

Austin took on the bank account of the Brain Injury Alliance of Kentucky (BIAK) and became familiar with the mission of the organization. In 2000 he joined their board, and later became treasurer. After retiring from banking, he was hired as the BIAK executive director. According to Austin, retirement didn’t suit him, but the truth is that he had developed a passion for this organization that has a dramatic impact on families affected by TBIs.

That’s where BIAK steps in.

“The health-care system does a great job fixing the physical issues, but is not equipped to help families cope with and

“A brain injury is devastating,” Austin says.

“There’s no organ in your body that’s more important than your brain. It’s who you are.

When it gets damaged, your personality is not the same.”

An outgoing person could become shy, or vice versa.

“It scrambles everything,” Austin says. “A brain injury, no matter the type, means that your life is a certain way one day and forever changed the next.”

“It’s hard on a family,” says Eileen Hornback, who knows firsthand as her son Zack suffered a TBI in July of 2005 when he was 15 years old, as a result of a horrific car accident.

Though Eileen was told Zack would likely not survive, he beat the odds, despite a difficult road. Zack’s TBI forever changed the family dynamic. He couldn’t walk or talk, read or write, feed or dress himself.

“All he could do was give a thumbs-up and stick out his tongue,” Eileen says.

Now 31, Zack owns a condo, works as a contractor in the family tile business, and has an incredible golf game. But it was rough for a long while.

BIAK is proactive in helping people. Instead of waiting for families to contact them, they partner with health-care companies to meet with families at the onset of injury.

“We let families know that we’re here,” Austin says. “After meeting with them, we get one of three reactions. They either don’t want to see us, they listen to what we have to say but remain quiet, or they’re relieved to interact with us.”

It’s not uncommon for Austin to get a call a month or two later when the dust has settled and a family realizes they need some significant support.

With any brain injury, three things are affected - emotions, physical abilities and cognitive abilities.

The team at BIAK doesn’t tell family members what to do or how to cope, but rather helps them to understand the journey they are on by “You have a swirling combination among all three of those things to different degrees, connecting them to available resources.

14 / NOVEMBER 2021

Executive Director Chell Austin

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depending on what part of the brain has been damaged,” Austin says.

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BIAK, a statewide organization, has board members from several cities.

Their affiliate in northern Kentucky recently became an independent entity, although their executive director is on the BIAK board. They operate an affiliate in Lexington that’s thriving, and they’re funded by grants from interested companies as well as two annual fundraisers - the Brain Ball in the late fall and the Brain Walk in June.

They conduct an annual brain injury conference called the Summit, during which attendees obtain professional education credits on issues related to serving those affected by brain injury such as rehabilitation, medications and medical issues.

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Though BIAK began by serving only traumatic brain injuries - those injuries that result from a knock in the head - over time they expanded to also serve those who have suffered brain tumors, strokes, aneurysms and oxygen deprivation.

“We do it all because no matter how the brain is damaged, the effect of the brain being damaged is quite similar,” says Austin, who notes that with conditions like brain tumors, there is an ongoing medical component. For instance, someone with a malignant tumor will have a limited life span, whereas those with TBIs can live a normal length of time.

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BIAK offers a number of monthly support groups, including one for those with brain tumors, another for caregivers and a third for veterans, as well as several survivor groups. These groups help new participants see how other people with similar problems are dealing.

“When you see someone who is a little further down the road and they tell you, ‘This is what I did,’ or, ‘This is how I coped,’ that’s better than us preaching to them,” Austin says. “They can offer empathy that only others who have been in their shoes can do.”

The organization also engages in advocacy and education. Through the years they have mainly dealt with individuals who have family support systems, but there are people who lack support, such as the homeless population or those in the prison system. The Centers for Disease Control and Prevention estimates that between 25% and 87% of those in the judicial system are affected by brain injury. Therefore, BIAK is in the early stages of outreach to the legal system.

not there to forgive the crime, but to help the prison system and cops deal with it better.”

Branching out to these areas is critical because according to Austin, patients with brain injuries tend to flounder without a support system in place.

Through a state grant, BIAK developed a resource journal for the military and began serving returning veterans. It became apparent 15 years ago that a high number of “We’re putting together a proposal to go to the court system and educate them as to what service members were returning with brain can be done to better process folks who show injuries because bombs had replaced bullets. up with brain injuries,” Austin says. “We’re

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“As a result of our relationship with the Kentucky National Guard, we attended events and screened all Kentucky service members for possible brain injuries,” Austin says.

The organization continues to serve veterans today, regardless of whether their injuries are service related.

“It’s easy for a doctor to explain to a mom and a dad what’s going on with their child, but a doctor, nurse, therapist or even Chell can’t offer that same kind of empathy and understanding,” Eileen says. “We’ve been there. We know.”

As for Zack, he loves visiting with families.

According to Austin, roughly one in 20 people have had a brain injury, and 19% of Kentuckians are affected by brain injury.

TBI has nothing to do with age, race, gender or financial status. Anybody can get one, as the Hornbacks know all too well.

Despite dealing with deficits every day and having retrograde amnesia, Zack and his mom are first-contact volunteers at BIAK. This means that they go to hospitals and chat with families that are just starting on their journeys following a TBI. Many families appreciate talking to those who have walked the road they are about to trek.

Eileen and her son Zack

“It gives him no greater joy than to tell them to stay the course,” says Eileen, noting that he carries a picture of himself after having brain surgery, when his skull was stitched up and his eyes were swollen. He shows it to families and shares his story, and when they see him now - healed, handsome and happy - they are buoyed by hope.

The Brain Injury Alliance of Kentucky is located at 7321 New LaGrange Road, Suite 100 in Louisville. For more information, call 502-493-0609, email info@biak.us, or visit biak.us.

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LOCAL NONPROFIT ROLLS OUT CHRISTMAS TREE SWAP PROGRAM in price from a modest $73 from stores like Walmart, to $580 from a seller like Birch Lane.

Writer / Julie Engelhardt Photography Provided

The upcoming holiday season keeps us busy with buying gifts, prepping for company and decorating our homes. Not only do we spend hundreds on gifts for friends and loved ones, but decorations such as garlands, wreaths, stockings, ornaments and knickknacks can add up.

One of the costliest items is a Christmas tree. Many will opt for a real tree such as a Douglas or Canaan fir, or possibly a White or Scotch pine. Others decide to purchase an artificial tree. These can range

Although it’s great fun to have a tree in the home that you can decorate and put presents under, there are many who don’t have one.

This is where Michelle T. Williams is stepping in to help. She believes that everyone should have a Christmas tree in their home.

Williams is the founder and executive director of Santa’s Little Helpers, Inc., a nonprofit organization in Louisville whose mission is to help foster children by providing pajamas, school supplies and necessary items. The organization also oversees book donations available through 20 / NOVEMBER 2021

their Little Free Library in the Springhurst Towne Center of Louisville.

Williams is constantly seeking ways to help the community, and her newest venture is organizing a Christmas tree swap, which connects donors who no longer want their artificial tree with people who need a tree.

The idea stems from a real-life situation here in Louisville.

Businessman Bryan Brown, who owns 15 Meineke Car Care Centers in the Kentuckiana region, had an artificial Christmas tree that was about eight years old, and he and his wife Carla wanted to replace it.

“My wife wanted a new tree and ours was still in fairly good shape, and she wanted to

Santa's Little Helpers Sharon Ray, Michelle Thompson and Angela Howard

throw it away,” Brown says. “I said, ‘Wait, I bet there are people who could use a tree, so let me put this on Craigslist and see what we find out.’ ” They placed the ad on a Saturday night, and when they woke up on Sunday they had seven to 10 requests for the tree.

“We had to decide who should have it,” Brown says. “We started from the first person who responded, but there were several others who didn’t have a tree as well.”

Williams learned of Brown’s generosity through a mutual friend, and decided that the idea would fit perfectly with her organization’s mission to help others.

“There are two things I like about this idea,” Williams says. “One, there are a lot of people who can’t afford a tree, such as foster families. This is a nice way to connect with people and get them a tree.

Second, it keeps the artificial trees out of the landfill. There’s nothing wrong with these trees - they’re perfectly fine trees and have all their parts and still look nice.

People often just want to upgrade their trees.”

Williams created a page on the Santa’s Little Helpers, Inc. website, which has forms for people who are donating trees and those who need trees. There are certain guidelines that donors and

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At first Brown was going to buy trees at Walmart and deliver them, but he decided to have them them delivered through Amazon. In all, Brown spent more than $600 for the trees.

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“Out of all of them, four or five took us up on this offer,” Brown explains. “Some were reluctant. They said it sounded too good to be true. Some didn’t want to give out their address, so they asked if we could deliver it to their church. Everyone was very appreciative.”

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recipients must adhere to. The first rule is that the tree must be artificial.

“We don’t want real trees that can ultimately go into a recycling bin,” Williams explains.

The second rule is that the tree must have all of its parts, and the trees must be gently used and clean.

“We will communicate with each party and facilitate everything needed to ensure the swap is successful,” she says.

Finally, the recipient may only receive one tree per calendar year.

“We won’t take a tree that’s missing branches or missing its stand,” Williams says. “We won’t take a tree where the needles are falling off or missing.”

Williams is aware that the need for trees may be larger than the number available.

Williams accepts trees with lights that aren’t working, since strings of lights can always be purchased to drape around a tree. It’s also fine to donate trees that have artificial snow, or flocking.

Carla and Bryan Brown

pieces are received by the right recipient.

Williams and her board members oversee all forms received by the donors and those seeking donations.

The third rule is that trees must be delivered in a box or container. Santa’s Little Helpers, Inc. will issue each donor a number to place on the container, ensuring that the correct

“The other part of this program is that we will have a Christmas tree fund on our website,” she says. “We cannot guarantee that everyone who fills out a request for a tree will receive one. It’s all based on how many trees we receive. We hope to fund a couple of trees. Again, even if we get funding we can’t guarantee that we can give everybody who fills out a form a tree.”

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Artificial Christmas trees were popularized by the Addis Brush Company, which actually made toilet bowl brushes. The trees were actually manufactured using the same equipment as the company’s toilet brushes.

Artificial trees are generally made of polyvinyl chloride, which is not recyclable.

If you can’t recycle an artificial Christmas tree, then do what you can to repurpose it. Get your money’s worth by taking the branches and using them to make a garland or wreath. Crafters can take the branches, cut them down, and make a miniature tree.

to participate with the program through Santa's Little Helpers, Inc., check with your local Goodwill or Salvation Army to see if they can take the tree to resell. Also, look for schools, churches, a senior group home, or other organizations that may need a tree.

If you or someone you know would like to participate in the Christmas tree swap, visit santaslittlehelpersinc.com/ christmas-tree-swap.

If you want to get a head start on your Christmas shopping, Santa’s Little Anyone can go to the Santa’s Little Helpers, Helpers, Inc. will be holding its first Holiday Market on Saturday, November Inc. site to fill out a form, but for practical purposes, the program is primarily for those 13 from 9 a.m. to 3 p.m. at John Knox Presbyterian Church, for its annual who live in the Louisville and southern pajama fundraiser. There will be vendors Indiana region. Williams also stresses that donors and recipients will need to have their selling gifts, live music, food trucks, crafts own transportation to either deliver or pick for kids, a library bookmobile, and a special visit from Santa and Mrs. Claus. up trees.

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Cox’s Spirit Shoppe and Evergreen Liquors is now the largest independently owned local retailer of liquor, wine and spirits in all of Kentucky. Billy Grantz, who was born and raised in Louisville, started the company in 1995 as a smoke shop. He purchased his first liquor shop two years later and ever since, both have continued to grow under the Cox’s Spirit Shoppe umbrella.

In 2020, Grantz sold off to his employees, making the business 100% employee owned. Over time, the continual growth has been tremendous. In the past year alone, they have added six stores. They now have 18 Cox’s locations and four Evergreen Liquors. There is a Cox’s and Evergreen Liquors in St. Matthew’s, a Cox’s and Evergreen Liquors in Middletown, and two Cox’s in Jtown.

It’s dubbed “Louisville’s Neighborhood Liquor Store” because the feel of the store is driven by the neighborhood in which it sits.

Therefore, not every Cox’s looks identical. The same is true for Evergreen Liquors.

“Each will have a different product mix based on the clientele and the customers from that neighborhood,” says Mike Fisk, Chief Sales & Marketing Officer. “We try to strategize our product mix and marketing to each individual neighborhood.”

They get input and requests from customers, many of whom frequent the store multiple times a week. Being neighborhooddriven is what sets them apart from the big box stores who throw out everything to see what sticks rather than narrowing in on specifically what customers in each area wants. At the same time, they are large enough to compete with the big box stores when it comes to prices. In fact, from a price perspective, their retail is competitive, if not under their competition, across the board.

A fun perk for customers: Evergreen Liquors offers bourbon tastings at four of their locations, giving folks a chance to taste hard to find bourbons like Van Winkle, Blanton’s and other bottles that

“I’d say we have better customer service than 99%o of the stores out there,” says Fisk. “Not only that but our locations are always clean and organized.”

CONNECT

Cox’s Spirit Shoppe and Evergreen Liquors is also committed to regularly partnering with different organizations in order to give back to the community.

“Throughout the year we do three or four large charity-driven foundation programs,” says Fisk. “My biggest push is to make sure the money stays as local as possible.”

For instance, they recently raised $50K for the Kentucky Humane Society by raffling off a set of bottles of the Pappy Van Winkle bourbons. Next up they are partnering with the Cabbage Patch Settlement House, Inc., which equips and empowers at-risk children, youth and their families. Following that, they are raising money for the Louisville Metro Police Foundation training facilities.

“The nice thing about what we do as a business is that we have access to a lot of bourbon,” says Fisk with a chuckle. “In this city, it’s kind of crazy what bourbon can do!”

More than anything, Fisk maintains that they want to be an asset to the community.

“We try to find ways to assist other companies and industries,” says Fisk, a member of the Independent Business Alliance. “I know that the stronger your business community is, the stronger everybody’s businesses are so I support them all.”

To find a location near you or for more information, visit coxslouisville.com.

NOVEMBER 2021 / 25

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WHAT TO DO WITH LEFTOVER CANDY THIS HALLOWEEN SEASON

LOADED POPCORN

Writer / Abigail Hake Photography Provided

This is another easy one, and will be loved by your family. Pop some popcorn and then spice it up, or The time for Halloween comes and goes, but the rather sweeten it up. Add some sort of drizzle like candy goes on forever, right? Just when you think it’s chocolate syrup and then sprinkle in chopped-up all gone, it rears its sugary face again. Before you just candies, or keep it to round candies like M&M’s and go ahead and eat it all and regret that decision, think Reese’s Pieces. It’s never a bad idea to add rainbow about these cool ways to deal with those massive sprinkles. amounts of Halloween candy.

FREEZE IT

MAKE A PIE

Not a fruit pie, a candy pie. This is an easy one to search for online to find a great recipe, but think of a blondie bar in a pie crust filled with candy. They are pretty easy to make and will quench all those candy cravings at one time. Look up candy bar pies online and you’ll be set.

EVERYTHING BARS

Along the same lines as making a pie, let’s make some snack bars. Much like making cookie bars, you’ll need the basic ingredients of sugar, butter, eggs, vanilla, flour and salt, but then add chopped-up Halloween candy. Mix it all together and cook it up, and you’ll be in for a tasty treat. Search recipes available by looking up Halloween candy cookie bars.

A tried-and-true way to make a dish last forever is to freeze it. This might make dishes too easy to access during the year, but as long as you keep it to just a few here and there, this is a great way to enjoy a sweet treat until next Halloween. You can also freeze it until your next get-together and let your guests devour it when they visit, saving your sweet tooth and your waistline.

TRAIL MIX

This is an easy one if you are into trail mixes. Gather your favorites to add to a mix of nuts. Recipes are out there and easy to find. Plus, you won’t feel so bad eating chocolate while taking in something more nutritious like nuts and berries.

NOVEMBER 2021 / 27

GINGERBREAD HOUSES

Yes, I know we are talking about Halloween candy, but it’s the perfect accent to any holiday gingerbread house. This will save you a lot of money if you can keep the candy around that long. Think of how well mini Kit Kats would look as a brick pathway, or Skittles in a beautiful gingerbread garden.

GIVE IT AWAY

There are quite a few ways to do this, and all are a little different. First, you could just send them to your friends as small, sweet care packages. Create cards or crafts for friends and family, and then send them off in a small package with candy underneath.

This sweet surprise is sure to make someone smile.

You can also send the candy off to our hard-working soldiers. There are a couple programs led by folks who will take unopened candy for our troops. Look up Soldiers’ Angels and Operation Stars & Stripes to find out where you can drop off the delicious treats.

Little bits of candy are just a small way of saying thanks for serving and sacrificing for us.

Don’t forget about local soup kitchens, homeless shelters and retirement communities. While it’s probably smart to call first to make sure they’ll take your goods, most will probably appreciate the thought. Treats like candy often fall to the wayside and can bring a true smile to those in need. It might seem small, but small things can make a big impact on someone’s day.

CALL YOUR DENTIST

No, not for cavities - but do watch for those. Call your dentist to see if they participate in a candy buyback program. If they do, your kids might be in for a surprise when they are able to exchange their candy for a reward. Who knows, they might get another toothbrush out of it too.

Now that you are drooling thinking about candy and the things you can do with it, what do you think you’ll do when you have gobs and gobs of Halloween candy this year? It might be a combination of ideas, but whatever it is, enjoy the Halloween season, and happy trick-or-treating!

28 / NOVEMBER 2021

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DREAMS WITH WINGS NONPROFIT HELPS THOSE WITH DISABILITIES THRIVE

Jenifer Frommeyer, Executive Director Writer / Angela Partee Photography Provided

“I want to stay at Bauer forever,” Katie Cameron exclaims.

Cameron, 51, refers to Bauer House, an apartment complex operated by Dreams with Wings, a nonprofit organization that provides services for individuals with intellectual and developmental disabilities and autism. Jenifer Frommeyer, executive director, founded the organization 21 years ago. She, along with several other likeminded people, had searched for a place where participants could be fully included in the community. They didn’t find one, so Dreams was established.

“Anyone can live in a house on a street, but not everybody can be included,” Frommeyer says. “Our goal was to try to create opportunities for people to have full and vibrant lives to the fullest extent possible in the community, and have the same opportunities that you and I have in our everyday living.”

Initially the organization’s leaders planned to focus on residential services, since Frommeyer has a background in residential services. They were looking at houses and apartments when they realized there were many other needs to be addressed. They expanded their vision to include other factors.

“Today we do a plethora of things such as supported employment, where we help people find jobs,” Frommeyer says. “We have an adult day training program. We have occupational therapy, physical therapy and speech. We have a summer camp for kids with Down syndrome and autism, and 30 / NOVEMBER 2021

other disabilities. I am so proud of the men, women and children that we support. To see their success has been remarkable, and that is a true testament to them and, of course, the staff that work here. I really do believe that there are no limits to what our folks can do if it’s presented in the right way. They may not be able to do things to the same extent as everybody else, but that happens in the real world as well.”

Dreams has evolved through the years and has grown to meet the needs of the people served. They have 10 group homes for individuals who require 24hour supervision. They provide support for four individuals who each live with a family. There are two apartment complexes for individuals who are able to live independently. The apartment where Cameron wants to stay forever is in St. Matthews on Bauer Avenue. The complex consists of three buildings located side by side, with each building housing four apartments. Another apartment, Building

Dreams, is on Hikes Lane in Hikes Point. It has eight apartments. Each apartment has one bedroom, a kitchen, a bathroom and a living room.

Frommeyer says the apartment residents are very independent but may require assistance with some tasks such as balancing a checkbook, getting a ride to a grocery store, bank or doctor’s appointment, signing up for public transportation, or learning how to navigate living on their own.

There are currently no vacancies in either apartment and the waiting list is about eight to 10 years long. Applicants must be able to complete tasks independently without staff present. For example, they must be able to use kitchen appliances, take their own medicine and do their laundry.

There is no time frame for how long a resident can occupy an apartment.

“Once people move in, they never want

to leave,” says Devon Wasser, director of community support services. “Individuals move in with the intention that they will stay as long as possible. Sometimes people have to move out if their needs become greater and they are no longer able to be independent. Also, we have had residents pass away.”

Wasser says Cameron lived in a group home prior to moving into the Bauer Avenue complex. Her family knew she could live

on her own and thought it would have a positive effect on her. They heard about Dreams through word of mouth. Cameron was one of the first residents to move in.

Cameron, the oldest of four children, is close with her family. She helps watch her niece, who has Down syndrome.

“I really love my family,” Cameron says. “I get to see them during the week and they visit on the weekends. I also really like hanging out with my nieces and nephews.”

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Katie Cameron

Wasser says Cameron is doing well living on her own.

“She absolutely loves it,” Wasser says.

“Some days are harder than others, but that is the same for everyone. She does need reminders on certain things, but she always gets them done. Her community living support worker, Jennifer Head, and her have developed a really special bond over the years. Katie is where she is today because of the hard work she and her worker have done.”

Wasser notes that the community treats the Bauer residents with open hearts and open arms. The Bauer complex is centrally located to some of the other Dreams homes, and also near many restaurants and shops that the residents love to visit.

“Every single restaurant and shop knows

our residents very well and has taken them under their wing,” Wasser says. “All of the owners and patrons have always treated our folks with patience, kindness and the utmost respect. The neighbors also love our residents and have always looked out for them.”

Wasser says Dreams is fortunate to get volunteers from all around the city. Many of the volunteers are high school students in service programs and college students getting volunteer hours. Many people volunteer as a way of giving back.

“They perform a wide variety of tasks including gardening, painting, cutting the grass, building different things needed for the apartment, cleaning, helping with yard sales - the list goes on,” Wasser says.

“Volunteers also get to know our clients really well and develop great relationships

with them.”

Cameron works at Taco Bell and acknowledges that she has been able to keep her job as long as she has because of supported employment through Dreams.

Her interests include watching movies, playing basketball, faith club, cookouts with peers and visiting the library. She says it feels really nice to be independent.

“I know my family is super proud of me,” she says. “I love having my own apartment to clean. I also like to tell my family about how I can do things on my own. I’m very proud of everything I’ve accomplished over the years. I love my Dreams family.”

For more info, call 502-459-4647 or visit dreamswithwings.org.

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“A lot of older adults were isolated while living at home during the pandemic,” says Whalin. “Many of them weren’t eating right or getting good nutrition, and that can lead to weakness, falls, memory loss, and all sorts of negative things.”

Nestled in friendly Middletown, Christian Care Communities – Middletown is the perfect choice for those who are looking for a place to live that is welcoming, safe and active. Though this senior living community has been around for 20 years, Christian Care Communities acquired the property in December 2020. Founded in 1884, Christian Care Communities is Kentucky’s largest faith-inspired, non-profit provider of affordable senior living. Their thoughtful approach to senior living is based on many years of successful experience and the commitment to treat residents like family.

Residents appreciate the social aspect that’s so critical to health and well-being as they have the chance to participate in a host of activities. “People lead busy lives,” says Whalin. “Being in a community like this provides peace of mind for both families and residents that these older adults will remain physically, mentally and socially engaged.”

Christian Care Communities – Middletown includes independent living garden and apartment homes, as well as assisted living suites.

The assisted living suites are ideal for those seniors who wish to maintain their independence while benefiting from a little extra help with everyday tasks when needed.

Services are tailored to the unique needs of each resident, with a goal to balance active independence with trusted support. “Assisted living is still very much an independent type of setting,” says Executive Director Cliff Whalin. “We help people maintain and even improve their independence as much as possible, yet we have services, amenities and supports they can take advantage of.”

When meeting with potential assisted living residents, Whalin talks about the peace of mind benefit of their senior living community. With a support system to help with medication reminders and activities of daily living, along with fun and fellowship,

Residents appreciate that Christian Care Communities – Middletown is on the smaller side because that makes traversing the grounds so much easier. The grounds include abundant green space, a walking path, pond and a gazebo. There’s also a chapel, beauty salon and whirlpool spa.

In our garden and apartments homes, residents enjoy retirement as it should be, living life to the fullest without chores, maintenance, and the worries of home ownership. With a variety of floor plans to choose from, residents enjoy community of wonderful friends, helpful staff and variety of conveniences and amenities.

residence and move into a garden home.

“This is a great idea,” says Whalin, who advises people to proactively move into a senior living community when they can, not when they must.

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“Often people wait until something bad happens like they take a bad fall,” says Whalin. “If you wait until you’re in crisis mode, your options become much more limited.”

Those living in their garden home have first priority should they later need to transition to assisted living. The same is true of their sister community near Old Louisville that has a skilled nursing facility. If, at some point, they need nursing home care, they have priority status to get in there, too.

Julia Whitehouse started living in a garden home in 2002 and transitioned into the assisted living center two years ago.

“I like knowing somebody’s around if I need help,” says Whitehouse. “They’re very good Residents live independently by doing their people here. They do everything they can to own cooking and housekeeping, and Christian make me comfortable and at home.”

Care takes care of all maintenance and repairs, including lawn care and snow shoveling.

Christian Care Communities - Middletown Though garden home residents are able to is located at 11530 Herrick Lane, Louisville, make their own meals, they can also choose to KY 40243. For more information, call order lunch and/or dinner from the kitchen.

502-254-1799 or visit Middletown.

Right now with the real estate market being ChristianCareCommunities.org so hot, many folks are choosing to sell their

TownePost.com / NOVEMBER 2021 / MIDDLETOWN MAGAZINE / 33

GOOD SPORT

JAMIE DUMSTORF BRINGS ENERGY, ENTHUSIASM TO HIS ROLE Writer / Angela Boggs Photography / Provided

Jamie Dumstorf ’s enthusiasm for his work as an athletic director is obvious when you speak with him.

“Setting up the semi-state event was a little tricky,” because of the pandemic he says of hosting the regional event. “Unfortunately, none of Waggener’s students qualified for state finals.”

Now in his third decade in education, he explains how he got to his part two, as he calls it. He taught history and psychology and coached soccer, basketball, and track at the school from 2001 to 2005, then spent four years at Oldham County High School teaching history and coaching.

He also spent three years at Fern Creek High School teaching history and psychology and coaching soccer and served as assistant athletic director.

“I also taught for the Archdiocese, middle school social studies, and coached for three years at Sacred Heart School, and three years at Bullitt East High School,” Dumstorf says.

His focus is now on athletics, but he adds that he still substitute teaches occasionally as needed, although he is rarely in the

classroom now — only a few times each year, as the school system has a “good core group of subs.”

“Being an athletic director at Jefferson County Public Schools, there are no longer teaching responsibilities, but the workload increases the days in the teacher contract, the athletic director has 220 days, you’re still a contracted teacher but with an extra 33 days,” Dumstorf says. “Part of that is simply the main job that you become facilities director for all the fields, the same field in the stadium for football and soccer, and the main field for baseball and soccer. “ “It’s a lot of mowing, but it’s a great escape, to put on the headphones (on the riding lawn mower), It’s also striping and painting, and weed control. When preparing a football field, it’s about a 12-hour job, all the lines and numbers, so there’s not much time in that (the upkeep) for a teaching schedule,” he says. “My hourly workload increased significantly.”

He also says that “if everything goes right no one notices, if something goes wrong, the whole community notices, if there’s no toilet paper in restrooms, or the concession stand is out of nachos. It’s management director and event planner for practices, and equipment and game uniforms, managing officials and coordinating buses for road

34 / MIDDLETOWN MAGAZINE / NOVEMBER 2021 / TownePost.com

but the grass is still growing, and has to be done,” he says.

games for players and cheerleaders. If away games, there’s getting tickets from other athletic directors.”

“There’s never a dull moment. But it’s easier than some, there’s a smaller number of students in athletics at Waggener, and twice as many at Eastern High School or Ballard High School. Waggener has varsity and a small junior varsity, and soccer has only varsity, some schools have more and other sports like lacrosse,” Dumstorf says. “But there are more staff too, like Ballard or Male High School. It’s not unusual to have 80hour weeks in the Fall.”

“The work calendar ends first week in June and starts again Monday after July 4, so that’s about four weeks off in summer

“Accountability for teachers, professional development has increased exponentially.

It’s work I love, but it’s less direct contact with students,” he says. “I miss that, not being in the classroom, I may see students at lunch or in the hallway until after school, then in practice and talking with coaches at games.”

“In 26 years as an educator, to see students successful in the classroom or in athletics, it would be hard to leave that behind. But also, it’s a big opportunity to impact lives in a different way,” Dumstorf says of his commitment to his work.

Dumstorf attended Xavier University in Cincinnati for his bachelor’s degree, earned his first master’s degree from University of Louisville, and the equivalent of a second master’s degree — an administrative license — from Indiana University Southeast.

“It’s like being an assistant principal. Being athletic director requires a master’s in education and three years in coaching,” he says. “I was on the path to be an assistant principal at Fern Creek when the position at Waggener opened up. I knew I would enjoy the opportunity here.”

In addition to groundskeeping work for the fields, Dumstorf also runs the bookstore and is liaison to booster and alumni associations and helps organize reunions.

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Dumstorf is particularly proud of the Alumni Association’s work in addressing the challenge of kids who may have food insecurity issues. Organized by President Lori Brown, the Association sponsors game day meals and a food pantry every Tuesday and Friday, with food provided by alumni, the community, and area restaurants including Panera and Plehn’s Bakery, as well as Dare to Care Food Bank. “Students can take what they need, no questions asked,” he says. There are also personal care items like toiletries available, and a winter coat drive.

of Lourdes, Holy Spirit, and Holy Trinity Schools, St. Matthews Elementary, and Barret Traditional Middle School.

The City of St. Matthews partnered with Waggener and former city councilman Pat Wissing to help match funds to renovate the walking/running track at the stadium in Summer 2017. “Our biggest project,” Dumstorf says. The 400-meter, eight-lane track with new rubberized surface was gifted to JCPS by the city of St. Matthews. The gates are open for the community to use for exercise when there are no Waggener sports events. The track also used by Our Lady

“It felt like things were left undone,” Dumstorf says. “It was the first school where I was head coach, so it was an easy sell going back to the opportunity. Former principal Katy Zeitz took that and ran with it. And Principal Sarah Hitchings is great, she’s a collegiate also, a Bellarmine graduate, she gets that sports impact kids lives. We hope to grow the program and bring in more students.”

“I know that the community is thankful and appreciative for the track access and we couldn’t do it without Mayor Richard Tonini,” he says.

The Alumni Association also sponsored a memorial that honors veterans, including eight alumni killed or missing in Vietnam. It was dedicated on Memorial Day in 2018.

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