Middletown Magazine February 2022

FEBRUARY 2022

MAGAZINE

GOOD LIKENESS Local Couple Finds Niche Portraying Abraham and Mary Todd Lincoln AGING WITH GRACE Dale Josey Finds Post-Retirement Success and Fulfillment

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FEBRUARY 2022

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DIRECTOR OF DIGITAL ENGAGEMENT JOSH BROWN

John Wright Exemplifies Military and Community Service

Dale Josey Finds Post-Retirement Success and Fulfillment

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Local Couple Finds Niche Portraying Abraham and Mary Todd Lincoln

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John Wright

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JOHN WRIGHT EXEMPLIFIES MILITARY AND COMMUNITY SERVICE Writer / Grace Schaefer Photography Provided

Much of John Wright’s family served in the Marine Corps, so when he enlisted in 1964, joining was a right of passage - a kind of family inheritance. He traveled to Parris Island, South Carolina, for recruit training, and then went on to Camp Lejeune, North Carolina, where he served with the 3rd Battalion 8th Marines, under the 2nd Marine Division.

He arrived in the Republic of Vietnam in March of 1966, served as an infantry fire team leader and a squad leader with the 3rd Battalion 4th Marines under the 3rd Marine Division, was wounded twice, and was medically retired out of the Marine Corps. Wright’s hard work and service didn’t end after his time in Vietnam, however.

After returning to Kentucky, he went to college and pursued graduate studies in fine arts. He taught in trade schools and at the University of Louisville. Wright got involved with the Marine Corps League, as well as the American Legion, where he continues to hold a position as service officer at the Legion’s GI Joe Post 244.

In 1995, Wright was instrumental in the development of Veterans Memorial Park.

The first Memorial Day and Veterans Day services at the park were held in a trailer while the grounds were still under construction. The services have grown much since that time, now drawing hundreds of attendees each year, and the park now displays a helicopter, tank, naval guns, and towering 60-foot flagpole.

The park is also home to the Walk of Veterans, a path of more than 6,000 brick pavers, many of which are inscribed in honor of specific veterans. Each completed brick lists a veteran’s name, branch of service and years of service. Notations are also available to indicate those soldiers who were wounded in action or missing in action, those who were prisoners of war, and those who are fallen soldiers. The bricks are not limited to certain members of the armed forces, and anyone who is serving or has honorably served is eligible. Over six-month periods, Wright and the Legion members collect applications for new brick pavers. Around 80 to 90 new stones are dedicated at each Memorial Day and Veterans Day ceremony as the American Legion continues to honor the service of our nation’s armed forces and veterans.

6 / MIDDLETOWN MAGAZINE / FEBRUARY 2022 / TownePost.com

As chairman of Veterans Memorial Park through the American Legion, Wright develops the program and works on the upcoming brick pavers about six months before either the Memorial Day and Veterans Day ceremonies. During these ceremonies a keynote speaker delivers a speech, and new brick pavers are dedicated in the Walk of Veterans. The impact that Wright and the American Legion have on the community continues to grow. These veterans have created opportunities for the community to celebrate Memorial Day and Veterans Day, and honor those who have served while visiting the beautiful and

welcoming Veterans Memorial Park. The park is a blessing to all, whether traveling through while on vacation or simply driving by after school or work, by providing a wellkept, spacious place to enjoy nature and history. The veterans are leaving a legacy in the park, and current and future generations will be reminded of the service of our nation’s armed forces as they picnic and play on the park’s sprawling 27 acres.

Wright and the Legion provide services to veterans specifically and their community in general, through various means. To begin, Veterans Memorial Park runs as a

nonprofit. The Legion’s generosity truly shines through as they put funds collected from the purchases of brick pavers toward veteran’s causes and issues. The cost of the brick pavers also goes toward having the bricks laid, and toward new monuments in the park. With funds raised at the Legion’s GI Joe Post 244, the veterans were also able to leave a lasting impact for future generations by funding the construction of the confidence course for the Junior Reserve Officers’ Training Corps ( JROTC).

Wright works personally with the JROTC, and was once a keynote speaker and guest of honor during their graduation ceremony.

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ceremonies held in Kentucky. The Legion a Purple Heart, Combat Action Ribbon, provides a color guard and a memorial Presidential Unit Citation and many more. service, and they will also conduct honorary gun salutes and play “Taps.”

Wright also lays claim to another honor - the American Legion’s GI Joe Post 244 hosts the Wright and other American Legion largest known flag retirement ceremony in members also meet the needs of grieving the world. The post even has a drop-off for military families. Due to the large number any flags ready to be retired. These flags are of veterans’ funerals, active duty military then collected and stored. The retirement personnel are unable to serve in every ceremony that follows is a beautiful event funeral service. To ensure that veterans can that the community is welcome to attend. still have a proper military funeral, Wright and other American Legion members serve Wright remains humble despite these during military funerals by holding gun honors, titles and achievements. He works salutes and playing “Taps” to honor the methodically and tirelessly to help veterans in need of assistance. He plans events for veteran. veterans and their community to enjoy.

All in all, Wright is still serving his home Wright still remains active in the Marine and nation just as loyally as he did when Corps League and the American Legion, as well as the 3rd Battalion 4th Marines he enlisted in 1964. His service to all, Association. He is also a member of the especially to veterans, reflects the strength Marine Corps Heritage Foundation, the of his compassion, the camaraderie of the Military Order of the Purple Heart, Chapter American Legion, and the honor of his 146, and many other organizations. His military calling. various decorations and awards include

As a certified service officer, Wright also helps veterans file claims with the U.S. Department of Veterans Affairs, representing them as an attorney would. By attending hearings and arguing cases using his military experience, Wright provides invaluable assistance to veterans in need of representation. His service to veterans speaks volumes for the American Legion and for Wright’s character. He is willing to take the time to focus on the needs of a specific veteran in order to give them the best service possible. Alongside the Legion, Wright also assists in military reunions and

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Eyesight is a beautiful thing, but when we start to have issues with our vision, the thought of having a doctor operate on us can be scary. Dr. Jason Greenberg, eye surgeon and owner of Greenberg LASIK, knows this well.

“Everybody is nervous about getting corrective vision surgery,” he says. “They think, ‘I only have one set of eyes. I don’t want to go blind.’ I think people don’t understand what exactly LASIK is, how easy it is, and that complications are really very low.”

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Dr. Greenberg comes from a long line of eye-care professionals.

His parents and maternal grandparents were optometrists, and his great uncle was an ophthalmologist. Now he’s carrying on the tradition, and his two stepdaughters work with him at Greenberg LASIK. As for Dr. Greenberg, he couldn’t be happier to fulfill his calling.

“I’ve always loved doing surgery, and I dreamed of having my own practice,” CONNECT says Dr. Greenberg, who worked at LasikPlus for 17 years before opening Greenberg LASIK in October of 2020 in Louisville and Indianapolis.

Dr. Greenberg, the most experienced LASIK surgeon in the region, is so good at what he does because LASIK is all he does.

“It’s my specialty,” he says. “In medicine, any time you can find a place where the doctor specializes in one specific thing, that’s where you’ll get the best care for that service. When all you do is LASIK, your staff is focused on it and nothing slips through the cracks.”

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Photo by Chris Witzke

community of Louisville and have been presenting programs as the president and first lady for years to school children, senior homes, libraries, festivals and a host of other groups across the country. They’ve even appeared as the Lincolns in the Bahamas.

Larry seems to have been born for this lifestyle. Like Lincoln, he sports a beard with no mustache, he’s 6’4” and he weighs 180 pounds. His father’s side of the family has several connections to the Lincolns.

“I was born in Louisville, but my link to Lincoln is my father, James Elliott,” he says.

“That whole side of the family was born in Hodgenville. I know the town like the back of my hand. I’m going to be buried there along with my father, who was killed in the Korean War. My really fun link to Lincoln is that my great-great-great-grandmother was the midwife who delivered Abraham Lincoln on February 12, 1809.”

GOOD LIKENESS LOCAL COUPLE FINDS NICHE PORTRAYING ABRAHAM AND MARY TODD LINCOLN Writer / Julie Engelhardt Photography Provided

The phrase “Land of Lincoln” is typically associated with our neighboring state of Illinois, as the state’s official slogan.

Although our 16th president did live in Illinois and is buried at Oak Ridge Cemetery in Springfield, he actually hails from Hodgenville, Kentucky.

Articles, essays, books, plays, television

shows and movies have been written and produced about Lincoln, giving modernday readers and audiences some insight into his life. Yet, wouldn’t it be something if you could meet “The Great Emancipator” in person? Although that’s impossible, you can meet two people who have embraced the life and legacy of Lincoln and his wife Mary.

They are historic re-enactors, or historic entertainers as they call themselves, Larry and Mary Elliott.

The Elliotts live in the Springhurst 10 / FEBRUARY 2022

While growing up, Larry attended 13 different schools in Louisville, eventually graduating from Pleasure Ridge Park High School. He continued on to college and received his business degree in 1974 from the University of Kentucky. He went on to work as an insurance salesman and had a very successful career.

Larry has four sons (just as Lincoln and his wife did) from his marriage to his first wife, who was also named Mary. Both he and his current wife went through divorces, eventually meeting at Southeast Christian Church. They married in 1998. She has two children from her previous marriage, and they have nine grandchildren.

The Elliotts’ foray into portraying the Lincolns happened somewhat by accident.

“We were at our home in 2003 and Mary was on the computer,” Larry says. “She said, ‘There’s a look-alike contest down in Hodgenville. Why don’t you get an outfit and go down there and get into that contest?’”

Larry told Mary that he hadn’t seen his dad’s grave in 10 years, so he felt this would be a good opportunity to visit the town.

“I got a goofy-looking Halloween hat and tie, and thought there’d be maybe three or four people there as Lincoln,” he says.

and said, he confesses, something very inaccurate: “Vote for me and I will free the slaves.”

Upon his arrival, he got in line with the other Lincolns. The Lincoln performer in front of him asked if he had a speech ready.

As he concluded his speech, he couldn’t help but notice that two of the judges rolled their eyes at what he had proclaimed.

“I said, ‘I don’t have a speech,’” Larry says.

“He said, ‘You need to have a three minute speech to perform.’ ”

“That was the last thing Lincoln would have ever said,” Larry says. “He was not an abolitionist. It was just bad.”

Larry says he tried to walk away, but his neighbor who had accompanied him to the festival said, “You can do this. You’re from Hodgenville. Just get up there and say something about Abraham Lincoln.”

Yet all was not lost. One of the other Lincolns approached him and asked if he would like to join their group, the Association of Lincoln Presenters. Larry was a bit apprehensive and asked if he could give it some thought.

dirt-floor log cabin, and had one year of education - a day here and a day there. His mother could read and started to read to him when he was 6 years old in front of the fireplace at night.”

“I started studying about Lincoln and I couldn’t put the books down,” he says. “The man is a genius. He’s full of velvet when he needs to be and full of steel when he needs to be. He’s a tremendous leader. He saved the nation. He was born in a one-room,

He did one of his first performances in front of his best friend Mike, and asked for his opinion. After receiving some brutally honest feedback from the man, who said it was ‘awful,’ Larry decided to up his game and took acting lessons to polish his performance skills. He also bought a very

Larry admits he wasn’t prepared at all.

“All I knew was he’d freed the slaves and that he was the 16th president,” he says. “You’d think I’d know a lot more than that.”

When it was his turn to speak, Larry walked on stage, stood before the three judges

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expensive, accurate costume for $2,000.

He says the rest is history. When he visits classrooms, especially upper grades, Larry focuses on common-core content for fifth grade and eighth grade.

“I really teach these kids important history,” he says. “I teach them about the American Revolutionary War, the Founding Fathers, the Declaration of Independence, the Constitution, slavery, Harriet Tubman, Frederick Douglass and the Civil War. These kids will learn so much if they listen.”

A couple of years after he began performing, Larry approached Mary to see if she’d have interest in joining him on this unique journey. Mary was hesitant initially, but she eventually agreed to read about Mary Todd Lincoln and decide.

The next convention she was to attend was in Detroit, Michigan. She discovered she couldn’t attend the ball if she didn’t have a period-correct ball gown.

“I wasn’t going to be left out of the ball, so I had a dress made,” she says.

After attending this convention Mary began talking to people about the Lincolns, eventually becoming enamored of Mary Lincoln, and she decided to go all-in.

“I fell in love with her character actually when a fellow Mary Lincoln presenter told me a story about when the Lincolns lived in Springfield,” she says. “Mary had an infant son and her neighbor across the street also had an infant. The mother became ill, so Mary Lincoln nursed the baby for her.”

She later went to a Lincoln convention with Mary was touched by the story.

Larry and thought, “These people are really “It’s a very personal thing, feeding your nice.” child, but to be willing to help another

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person to feed their child, that’s really neat,” she says. “I thought ‘She’s OK.’ ” Larry already had his Lincoln program in place, and Mary began pondering what they’d be able to present as a couple. They worked on writing a script about the story of the Lincolns’ lives. They now do a presentation in which Larry, as Abraham, talks about his childhood and then Mary, as Mary Lincoln, talks about hers.

“We talk about our educational years and how we met and got married, how he went on to become the president, our time during the Civil War, and then we end at Ford’s Theatre,” Mary says.

Their visits are filled with historic facts and information, but there are times when their encounters with students aren’t all studious.

“One of the funniest things we’ve ever heard from a kid is when we did a program at an elementary school, and this is when Mary

would come with me,” Larry says. “She’d have on her black period costuming.

We were walking down a hallway and a first grader came toward us, holding his teacher’s hand. He saw us and said, ‘Look, there’s Abraham Lincoln - and a witch!’”

Another story comes from an encounter with another young student.

“One kid said to me not too long ago, ‘Oh, there’s Abradamn Lincoln!’” Larry says.

The Elliotts truly enjoy portraying the Lincolns, and love sharing knowledge about this fascinating couple with people of all ages and walks of life.

If you’d like more information about having the “Lincolns” appear at your school, venue or event, email Larry at larrylikelincoln@gmail.com, or Mary at marylikemary1@gmail.com.

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CUP RUNNETH OVER THE GRAVY CUP PROVIDES FLAVOR AND FUN Writer / Annette Skaggs Photography Provided

Have you ever sat in a diner thinking about ideas and events? Nothing out of the ordinary, of course, but sometimes when our minds start racing, sparks of brilliance can form. One such spark was from a local businessman who pondered the following question: If there are competitions for chili, barbecue, pies and the like, then what about gravy? Yes, gravy, which is one of the most recognizable parts of southern cooking and is prepared in a multitude of ways.

On a trip to New Orleans, Zach Fry was on the hunt for some authentic Cajun gravy and biscuits. While on his search he wondered why no one competes with gravy like many other foods. When he got back to Louisville, he set out to create this culinary challenge.

The first event was a success, with roughly 500 gravy eaters and supporters in attendance. Fry and his Gravy Cup board worked to build upon a fairly solid foundation by reaching out to sponsors, securing celebrity judges such as Edward Lee, setting prize monies and making this unique event a family-friendly affair. It didn’t take long before the Gravy Cup was seeing record-breaking attendance numbers and chefs who wanted to participate year after year. That trend continues to this day.

As with many grassroots efforts, the event grew each year. The Gravy Cup has been handed over to the leaders at Boys & Girls Haven, as one of their fundraisers held for the benefit of the children they serve.

In the late 1940s a priest by the name of Father James Maloney recognized that there was a disconnect in how orphaned, abandoned and/or abused children in the area were cared for. Oftentimes they were sent to orphanages, foster homes or boarding rooms. Seeing this disconnect, Maloney worked to secure housing for many of these children, and in the process formed what was then Boys Haven with a campus on Goldsmith Lane.

Reaching out to friends and associates, Fry managed to put together a rather impressive event, using social media to both promote and encourage gravy chefs to join the competition. With a small admission cost, attendees got to taste dozens of gravies, some traditional and some a bit on the unusual side. Thus the Gravy Cup was born, and from the beginning it was a philanthropic endeavor with Boys & Girls Haven of Louisville as one As needs have grown, so have the programs of the first gift recipients. that Boys & Girls Haven gives to the children 14 / FEBRUARY 2022

in their care, including in-home foster care, residential foster care, transitional living, independence readiness and Haven family counseling. Through these programs, the highly trained specialists can assist young people through their individual trials and tribulations, and give them shelter, support, empowerment and love.

As with most nonprofit organizations, Boys & Girls Haven relies on committed and fervent volunteers who help the small staff to make the lives and futures of the children they serve a bit brighter.

One such volunteer is Eve Zartman-Ball. She has had extensive success in her professional career serving as a registered federal lobbyist in Washington, D.C. She has been a part of many movements for worthy causes such as the vision health of children. Aside from her work as a lobbyist, she has worked in the securities industry and was a part of the Wall Street scene in the early 2000s.

When her husband William was offered a position in Louisville with Hogan Lovells, the family packed up their things. Being the type of person who can’t sit still for very long, Zartman-Ball began volunteering with Boys & Girls Haven. It didn’t take long before she was taking on the role of Gravy Cup leader - something she has been doing

for the past four years.

serving vessels?

“It is phenomenal how this event has grown over the years,” she says. “Each year seems to get bigger. For instance, I think at one point we had over 50 chefs, both professional and home cooks, participating.

We’ve recognized that we need to trim that number down a bit, so we hover around 35 competitors now. That seems to be a more manageable amount.”

“We are very fortunate that we have committed agencies in and around the Louisville area that assist us with those types of goods, such as Horton Fruit Company, Gordon Food Service who provides paper, plastic and wood products and biscuits, and our title sponsor, Purnell’s ‘Old Folks’ Country Sausage, who has been a great company to work with these past years,” Zartman-Ball says. “It amazes me each year the creativity that comes from our culinary community of gravy makers.

Do the competitors have to pay for all of their products, such as plasticware or

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When one thinks about gravy, especially in the south, we are going to think of sausage gravy, but there are so many more ingredients out there such as mushroom and chocolate.”

Chocolate?

“You can’t go a year without a chef submitting a chocolate gravy,” she adds.

When asked about how the competition works, Zartman-Ball is all too happy to share.

“There are three categories that the gravies are judged from - traditional, nontraditional and veggie/vegan,” she says. “Lucky for us we have Chef Joshua Moore from Volare who serves as our head judge and often recruits other chefs and notables to serve on the judges panel. Over the years we’ve had some heavy hitters such as the Butcher Babe Loreal Gavin, and Chef Edward Lee of The LEE Initiative and ‘Top Chef.’ We usually

have about nine judges who serve on the panel, but as we’ve talked about, they are sampling a lot of gravy.”

“We are actually going to do something a little different this year and offer a VIP experience where a ticket holder will have the opportunity to come to the event, have a table or seat reserved just for them in a separate VIP area where they will be treated to a cooking demonstration from Chef Moore, and be the first ones to be able to taste the competitors’ gravies before the general public,” she continues.

Zartman-Ball believes that this addition to the Gravy Cup will be wildly popular, and understandably so, as she shares that general admission attendance is usually into the hundreds, with a ticket price of $35 or $45 at the door.

“We are limiting the VIP experience to 80 people, but they will be getting first-class treatment with their $100 single or $150

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couples ticket, not to mention there will be valet service too,” she says.

As one would expect, this event cannot function without a lot of hands on deck - around 85 actually. Zartman-Ball, being the shrewd coordinator that she is, has a trustworthy army of volunteers that she has relied on during her tenure with the Gravy Cup.

as ZEGGZ and The Rickhouse, as well as home chef Buddy Wheeler of Tattoo Charlie’s?

“Just go to the website, www.thegravycup. com, and there is a form that you will fill out so that you may be considered to participate,” Zartman-Ball says. “As much as I would love to take every chef that applies, we do have to think about the space that we have at the Mellwood Art Center and account for samplers. Should you be a contestant, we ask that you bring at least six quarts of gravy in a chafing dish. As much as you may love to use your Crock-Pot, we simply don’t have enough places to plug in everyone’s appliances.”

“I guess you can pretty much say that I had volun-told my husband that he would be helping me out during this event, but fortunately his company and its local employees serve as the main regiment of people whom I rely on to help get this event off the ground and running,” she says.

“These professional men and women by and “It is remarkable that in the 10 years of the large don’t mind the grunt work, and believe Gravy Cup, $125,000 has been raised to help the kids at Boys & Girls Haven,” she you me, it is hard work but so fulfilling.” continues. “I think it is possible that this event could reach national proportions How does one go about becoming a as it is now the unqualified largest gravy contestant for the coveted Gravy Cup competition in the world. Other than the golden skillet, won by such businesses

delicious gravy and drinks that are passed around, the event has become a family affair for many people. It is wonderful to be a part of something that brings families together for a cause that helps to bring a sense of family to children.”

The Gravy Cup will take place on February 19, 2022, at Mellwood Art Center, with VIP entrance at 9 a.m. and general admission from 10 a.m. until noon. For more info, visit thegravycup.com.

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Dale interviewing Fran Foor and Angela Johnson

AGING

With Grace DALE JOSEY FINDS SUCCESS AND FULFILLMENT WITH AGING THEMED PODCAST Writer / Annette Skaggs Photography Provided

student at the Bishop Gibbons school in Schenectady, New York.

So, you have reached the point in life where you are wondering what your next chapter will be like, such as retirement. When approaching retirement, one often looks forward to many possibilities such as travel, sleeping in, and spending more time with friends and family.

How did a kid born in the RaleighDurham area of North Carolina get to a Roman Catholic school in New York?

When Dale Josey retired from his work at the Blackacre Conservancy in Louisville, where he served as the executive director, as well as being president of the Louisville Forum, he faced a simple question: What’s next?

Having had varying successes in a multitude of careers, Josey felt he needed to hone his abilities and talents for helping others something he was taught to do as a young

“Growing up in Raleigh, we were subject to racism, so when the opportunity came for my dad, who was in logistics, to advance his career, our family moved,” Josey says.

“As I attended public school my grades were bad. My family wanted what was best for me so I enrolled in Bishop Gibbons. You can imagine that there weren’t many people of color there, but this school was a blessing.

The training and discipline that I received and studied while there, I still use to this very day.”

After graduating from high school, Josey headed off to the University of Michigan to 20 / FEBRUARY 2022

study law. With his nose in books, Josey had an epiphany about what he was learning, or better yet, what he was not learning.

While he was at one of the country’s premier law schools, the coursework did not teach students how to market and brand themselves.

With a new educational path, Josey graduated from the University of Michigan, not with a law degree, but with a marketing degree. He began what would be a career of more than 15 years teaching attorneys how to get their names and talents out to

Lester LaBroi

the world. Locally, Josey has worked with prestigious law firms such as Wyatt, Tarrant & Combs as well as Stoll Keenon Ogden. In the early 2000s he served as an adjunct professor at the Brandeis School of Law at the University of Louisville.

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Unfortunately for Josey, a career in marketing took a while to blossom.

After graduating from college and having a young family, Josey knew he had to get on a career path, and what interested him was television and broadcasting. One day Josey found himself at the Kentucky Educational Television (KET) offices in Lexington looking for a position. He was asked if he knew how to operate a camera.

“I said yes, but I didn’t know,” Josey says.

“I was asked by my interviewer to show my camera skills, but he was called away.

It was as if by heavenly providence that that happened, as it allowed me a few moments to familiarize myself with the camera, and when my interviewer got back I was able to answer the questions thrown at me. Believe it or not, I worked that very evening.”

After eight years with KET, Josey made his way to the aforementioned law offices and shared his abilities and skills.

It was also during this time that he met Councilman David Tandy, who would ultimately serve as a catalyst for Josey’s continued successes.

After working with Tandy on his mayoral bid, Josey found himself in demand, as many organizations in and around the area were vying for his experience and can-do attitude. It took a while, but eventually Josey made it to the executive

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Association of Retired Persons (AARP).

“I was reading a book by the president of the AARP at that time that addressed the rampant ageism that many people my age continue to experience,” Josey says. “I am a very energetic person and want to see what’s around the corner. It was also a look at the spending ability with the elderly that had planned their future finances smartly.” director role at Blackacre Conservatory.

During his tenure, Josey introduced programs such as Little Sprouts, where students would learn life lessons through planting seeds. While things weren’t always rosy during his time at the nature preserve, Josey is proud of what he was able to accomplish.

After reading the book, a spark of thought came to Josey and a few months later, after a bit of research and securing funding, “Aging When asked what gives him a drive or spark, With Grace” was created in the summer of 2019. a gleam comes into his eyes. be a good time to look at my retirement. That would have been February 2019.”

“Gambling - it turns my crank,” he says.

“Not in the sense of poker or blackjack, but more along the lines of rolling the dice of chance and the thrill of having an idea coming to life.”

“When I came on at Blackacre, I was given a blank canvas - a tabula rasa,” Josey says. “I ran with that, but when the board began to ask for One such idea is the podcast “Aging more work with analytics, I felt that that would With Grace,” sponsored by the American

“I reached out to the Kentucky AARP chapter about possible sponsorship of this podcast and was happy to learn that they were happy to, and continue to do so,” Josey says.

When asked about what one commonly hears during his podcast, Josey smiles.

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“It is kind of formatted like a variety show,” he says. “Commonly the show is presented in three to four segments, such as centering one’s self, suggestions for navigation, and information that is beneficial to the listener, whether it be medical, financial or spiritual.

We’ve also talked about starting over, and I often try to include a story about a person on the edge of failure who has found success. My podcasts usually run for about 45 minutes, are categorized and can be found on my website, awg55.com.”

What is the significance of 55? Aren’t most retirees 65 and older?

“Yes and no,” Josey says. “It is common that many retirements happen at the age of 65, but research has shown that people aged 55 are the ones that are being looked at on the aging spectrum. Because of this ageism, we wanted to be able to cater to that age group as well.”

Where does the content come from for the

going to keep doing what I’m doing,” Josey says. “The podcast is a project that I believe in and enjoy producing. I don’t see me slowing down any time soon.”

podcasts?

“I truly look to the community to share stories with me,” Josey says. “I have a listenership of about 150,000 to 200,000 people, with about 10,000 Facebook and 20,000 Twitter followers. Those numbers are a 30% increase from when I began this in 2019.”

Josey shares a belief that he has learned, lived and continues to apply through his life.

“Carry your own water,” he says. “Do not rely on others to carry yourself through.”

What is next for Josey?

“Having just celebrated being married to my lovely wife Guinevere for 30 years and having five children and lovely grands, I am

It is safe to say that through his lifelong community involvement, and desire to tap into the needs, wants and happiness of others, Josey has found a stable and fulfilling calling.

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“Wow, we’re everywhere!” one happy Crosshair Media Placement (CMP) client exclaimed.

“As a marketer, that’s what we want to hear,” says James Reed, CMP president.

“Being everywhere” is really about being in the right places at the right time to reach your target audience.

At CMP, an advertising agency headquartered in Louisville, effective advertising campaigns start with research and a deep understanding of where the client’s audience consumes media.

“We prioritize and dominate, meaning we invest in digital, television, print, outdoor and other media based on research to develop a targeted strategy and placement that gives the perception that our clients’ messages are everywhere their specific audience is consuming media,” Reed says.

This approach exemplifies CMP’s philosophy of serving as good stewards of their clients’ advertising budgets.

Andi Ramser, an advertising industry veteran and vice president of CMP, is passionate about partnering with clients to ensure the right media mix and placement.

“Sometimes people see the next new shiny object and they want to direct their advertising towards it, but that’s not always the best option,” Ramser says. “We care about our clients and want to make sure they’re getting the most out of their advertising budgets. We invest our clients’ advertising dollars as if they’re our own.”

That’s why CMP has also bucked the traditional ad agency model of charging hefty retainers to engage in business with the firm. Reed says in his more than 20 years in the advertising business, he has seen businesses spend as much as 40% of their advertising budgets on agency retainers and fees, and saw this as a huge opportunity to bring change to the industry for the good of his clients.

Another difference is Reed and Ramser’s personal dedication to their clients’ success.

All initial media planning, negotiating and buying strategy is handled by the seasoned advertising executives, and not delegated down. An initial media evaluation with the CMP team starts with an analysis of the client’s goals and objectives along with the audience and industry demographics to determine the effectiveness of their current tactics, as well establishment of a comprehensive plan going forward.

“We identify the tactics and tools that we determine are effective based on their goals as well as things we would change,” Reed says. “In some cases we need to look at FEBRUARY 2022 / 25

CONNECT doing a complete overhaul of what they’ve been doing. Other times it’s minor tweaks that make a major difference in overall effectiveness.”

This is where CMP shines. Having a detailed, trackable road map is crucial for clients to achieve their desired outcomes. Successful outcomes and trusted partnerships are reasons CMP has many longtime successful clients across Kentuckiana and the U.S., and continues to grow.

Another vital member of the Crosshair management team is Stephanie Gumer. She is the director of media relations and has nearly 20 years of marketing experience.

“Our clients are wonderful,” Gumer says.

“Having the ability to work with them so closely on marketing their business is very rewarding. That’s why we enjoy long-term relationships with each one.”

“Clients look to us as a resource,” Reed adds.

“We make their lives better and their jobs easier, and want them to be successful.”

TAKE THE PLUNGE ANNUAL POLAR PLUNGE BENEFITS SPECIAL OLYMPICS KENTUCKY

events, that compete with the Polar Plunge.

Some people also consider the Polar Plunge a “bucket list” event; something they want Heavy, gray clouds sit in the sky, and the to do one time but don’t feel the need to wind is brisk. You are gathered with friends repeat. outside, shivering despite the warmth of “We have a core group of five or six teams bodies around you, and you are mentally who have participated for 10 years or more,” preparing yourself to do something you McMahon says. “That is only about 20% of don’t normally do this time of year - jump participants. We have to recruit a new crew into an outdoor pool of frigid water in your of participants every year.” bathing suit.

Writer / Carrie Vittitoe Photography Provided

Each year hundreds of people in Louisville, and even more throughout the state, make this jump as part of the Polar Plunge to benefit Special Olympics Kentucky.

“It is one of the signature fundraising events not just here in Kentucky, but around the country,” says Development Director Jennifer McMahon.

Louisville’s Polar Plunge is the largest in the state and typically raises about $150,000 to help fund Special Olympics activities. McMahon says in its heyday, there were years when this event would raise a quarter of a million dollars and had more than 1,000 people participate.

Time has changed the Polar Plunge, as it changes everything. These days there are all sorts of fundraisers centered on physical activity, such as color runs and “mudder” 26 26 // FEBRUARY JANUARY 2022 2022

These days the Louisville Polar Plunge site is at Main Event located off of Blankenbaker Parkway, but for close to two decades the Ohio River was the body of water into which participants jumped.

“Very early on the Polar Plunge was at Waterfront Park near the Great Lawn,” McMahon says. “Then it moved to where the Tumbleweed was located because that is a much more safe location.”

The downside of having an event on the Ohio River is that Mother Nature can foil your plans. During a five-year period, McMahon says participants were only able to jump in the river twice. In one case the event was canceled because the park was flooded.

“That’s not a great business model, for a nonprofit to depend on an event that may or may not take place,” McMahon says.

There are very few Polar Plunge locations that involve a natural body of water, because of unpredictability.

While lots of people get teams together to participate in the Polar Plunge, it is actually an individual fundraising exercise.

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“Each individual is challenged to raise or donate a minimum of $75 each,” McMahon says.

Interested participants register online and can connect their participation to their Facebook page.

“They can fundraise through that network, which has really seen huge increases in what each participant is able to fundraise,” McMahon says.

Special Olympics leaders ask individuals, or team captains if individuals have banded together to form a team, to check in the Thursday prior to the event to avoid unnecessary lines and holdups on the day of the plunge.

The Polar Plunge on Saturday is a time of ceremony.

“In a typical year we have a big openingceremonies program,” McMahon says.

Athlete leaders speak and share their stories, and sponsors are recognized. This is followed by a costume contest. Teams tend to dress up in coordination. Some teams have every member dressed as a hula girl or a cupid baby, while other teams dress as a well-known group such as Teletubbies, Care Bears and Marvel characters.

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The plunge follows the costume contest and while most people opt to put on a bathing suit, there are some who jump into the water in costume. Individuals in elaborate costumes can use the changing tents to put on something more waterappropriate. McMahon suggests people come to the ceremonies in costume but change into family-friendly clothing that is not heavy or clingy, such as a T-shirt and shorts.

“We raise a minimum of $500,000 each year through these Polar Plunge events,” McMahon says. “It is a big chunk of our budget and has a very large impact on our ability to deliver our programs.”

“You don’t want jeans and a long-sleeve shirt that’s soaking wet when it is 40 degrees,” McMahon says. “It weighs a lot and makes climbing up the ladder hard. Sometimes you have to wait for a changing room to be open.”

“We are a year-round sports training and competition program for children and adults with intellectual disabilities,” says Mark Buerger, director of communications and external relations.

In certain years it has been cold enough for ice to form on the pool water. The pool is set up the day before, holds 9,000 gallons of water and is transported across Kentucky for other Polar Plunge events.

Those programs are extensive. Special Olympics Kentucky offers 15 sports during four seasons to athletes, including softball, bowling, track and field, swimming, artistic gymnastics, alpine skiing, and bocce.

While the state summer games are widely known, not everyone realizes the breadth of what Special Olympics Kentucky offers.

Athletes can begin participating in the main sports programs at age 8 and there is no top-out age. Athletes can compete until

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they simply don’t want to anymore. Buerger says at one point there was an 89-year-old Special Olympian who competed. Special Olympics Kentucky also has a Young Athletes program for children ages 2 to 7, through which children develop the motor and social skills needed to transition into full participation in sports when they turn 8.

Bocce has become a hugely popular sport in the Special Olympics community.

“Bocce is a great sport for people with mobility issues or who are older,” Buerger says. “The first year we offered bocce as a competitive event we built three bocce courts. Last year at the summer games, I think we built 15. When you go to a Special Olympics event you see the best version of what sports can be in people’s lives.”

There are no limitations on who can participate in Special Olympics programs.

“We use a process we call divisioning that

ensures that anybody who comes to our program has the opportunity to compete at a level where they can be successful and enjoy their experience,” Buerger says.

Athletes are grouped by age, gender and demonstrated ability.

“For a lot of our families, Special Olympics is the first place they’ve gone where there are people who encourage their athletes, who believe their athletes can accomplish things and have expectations of their athletes,” Buerger says.

It is for this reason that people throughout Kentucky willingly jump into potentially ice-cold water to support the mission of the organization.

This year's plunge will take place on February 26th. Sign up online at sky.org/louisvilleplunge For more info, visit soky.org/polarplunge.

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7 DATE IDEAS FOR A MEMORABLE VALENTINE’S DAY Writer / Abigail Hake Photography Provided

30 / FEBRUARY 2022

V

alentine’s Day is coming up, which means it’s time to start planning the perfect date for you and your special someone. Do you prefer a typical dinner with your loved one or would you rather enjoy a Valentine’s Day that’s a little more memorable? Whatever you like, here are a few ideas that you may or may not have thought of before.

1. GO SKATING

Lots of outdoor ice rinks are still open through the end of February so check out your options. Skating under the stars can be very romantic. If outdoor skating isn’t an option, look into skating times at your local indoor rink or even roller rink.

Gliding around together and holding hands is always a good time. If you aren’t comfortable with skating, grab some hot chocolates and go watch others do it. This can actually be quite entertaining and definitely leave you with something to talk (or laugh) about!

2. RECREATE A FAVORITE MEMORY

Whether it’s your first or 15th Valentine’s Day together, there’s probably a memorable moment between the two of you that stands out. Do your best to recreate that special moment. Go back to where you met or where your first date was, and take a walk down memory lane it’s sure to give you all the feels.

3. PLAN A PICNIC

While you might not be able to do this outside, there are plenty of indoorfriendly ways to have a picnic. Set up in the living room in front of the fire, crack open a bottle of wine, and enjoy some light snacks and appetizers while getting to know each other a little better - or, if you’ve been together a while, getting to know each other again.

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If you don’t regularly work out together, this might be a fun one to try. Set up a personal training session, go for a run together or plan a hike with a special surprise at the top. Getting the endorphins going together could really help get the sparks going. Plus, it’s always fun to cheer each other on when doing hard things.

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With no prior training on a sewing machine, much less creating new articles of clothing, Walters practiced with material scraps before perfecting the designs for her functional wares.

FASHION FORWARD

“Eventually I started to create clothing,” she says. “Some friends saw what I was making for myself and expressed interest in purchasing some of my designs. It was because of this interest that I opened up an Etsy shop. This is what eventually led to my own website and the beginning of my business, Sunday Fashioner. While I was doing well with my Etsy shop, I would occasionally set up a table at the pop-up night markets on Friday and Saturday, or at Market 301 in Lexington. Fortunately and unfortunately, I have not had the time to do that as I once did, so I’ve not done many markets since college. Luckily I am kept happily busy through the orders that I receive off of my website.”

Where does the name Sunday Fashioner come from?

“I consider my fashion to be what is referred to as slow fashion, not fast,” she says.

“Fast fashion is the kind of clothing that RESIDENT LACY WALTERS DISCUSSES one may find at large department stores FASHION AND HER APPROACH TO DESIGN like H&M, Forever 21 or Target. It is the kind of clothing that doesn’t have a lot of Writer / Annette Skaggs big interest in high school as I found myself quality or durability in its composition.

Photography Provided never wanting to have the same clothing as On the other side of the coin, slow fashion, everyone else,” Walters says. “I’ve always had which I specialize in, is the production of Who among us hasn’t experienced a time that way about me, to be a little different.” apparel that is long lasting, and allows us when we were trying to figure out what we While in college, Walters knew she wanted to consume less, invest in ethically sourced wanted to do in our lives? Where we wanted to have a business to call her own, so she material and, in a way, have attire that is to go, what kind of an impact we wanted changed coursework in the second semester timeless. That’s the nod to Sunday.” to make - how do we make these things of her freshman year to merchandising, happen, and where might the inspiration apparel and textiles.

What about the “Fashioner” part of the come from? name?

“While I was learning a lot about the business Entrepreneur Lacy Walters has a similar story. side of fashion, I needed to learn about the “Fashioner means to make or give shape creative side of it as well,” she says. to something,” Walters says. “Most of the Born and raised in the Louisville area, How does one learn the creative side of products that I currently sell are pieces I Walters was a cross-country athlete for business? One way is to simply start creating, made and wore for years before ever selling three years. Upon graduation in the early and that is exactly what Walters did. them on my site.”

2010s, she began studying marketing at the University of Kentucky but soon found her “During Thanksgiving break I took advantage Where does the inspirational side of way to the world of merchandising, apparel of a Black Friday sale and bought a sewing designing and making clothes come from? and textiles. machine, and I started to experiment with “I have always been into clothing since I was a little girl, and I remember taking a

making bags and pillows,” she says.

“To be honest, the inspiration just pops in my head,” she says. “While I am truly drawn

34 / MIDDLETOWN MAGAZINE / FEBRUARY 2022 / TownePost.com

to minimalism and clean designs, which would be clothing without zippers and/ or hardware, there’s not really a particular source from where that inspiration is derived from, other than for me to create simple and affordable attire in as quick a manner as I am able. When you look at my website you will see that my color scheme is rather muted - white, black, classic blue, beige and nude. These are all colors that are always in fashion and style, and make for a perfect base for your wardrobe.”

as T-shirts, tank tops, sweatshirts and skirts.

“These are articles of clothing that many people use as a foundation of their attire,” she says. “I am truly a one-woman operation at this time. Orders come in on my site and the next step is to make a flat lay pattern.

Once I’ve created the pattern, I start making samples and testing the fit of the product.

From that point I do it all from cutting, sewing and packaging, all from my home.”

While the types of clothing out in the world vary, Walters focuses mostly on staples such

How about types of fabrics?

“I use mostly linen blends such as for

the skirts and tank tops, but recently my biggest seller has been the pieces done with bamboo,” Walters says. “It offers such a beautiful and soft feel when wearing it.”

Walters says she is open to trying out additional types of material.

“Hemp is in my sights,” she says. “It is certainly a maligned product that holds a lot of promise. Currently, I get my material from around the country, having done research into the sourcing of these fabrics, but most of it comes from Pennsylvania if you can believe it.”

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“I had heard of sex trafficking but didn’t think of it happening in the United States, let alone in Kentucky,” she says. “I read a book titled ‘A Harlot’s Cry: One Woman’s Thirty-Five-Year Journey Through the Sex Industry’ by Mary Frances, which told the story of a woman who was sex trafficked in Louisville for those number of years and how difficult it was for her to break free from that world. Upon reading this story it

What is next for Walters and Sunday Will we ever see a brick-and-mortar store for Fashioner?

Sunday Fashioner?

“I’d love to take a trip to New York and Los Angeles and check out the garment “I love my e-commerce business,” Walters and fashion districts,” she says. “A trip to says. “I do love Crescent Hill and St. Milan for fashion week sounds pretty nice Matthews, and even the shops around too. Perhaps one day I can expand and hire NuLu, but I prefer working with my USPS workers, and attend more pop-up markets, mail person.” but until then I am very happy to work from home, along with my 3-year-old cat Elsie, When asked about downtime, Walters is and provide the world with durable and very upfront. sustainable fashion while helping to keep others out of harm’s way.”

“I am very strict when it comes to how I plan my days and prioritize my physical and mental health,” she says. “I do have a day

ER

Sunday Fashioner is certainly unique in its offerings and business model, but there is something else that sets this young business apart from others. Part of Walters’ proceeds from her clothing sales goes to organizations that work hard to fight against sex trafficking.

job working for Limestone Financial, but I schedule time for laziness, exercise and Sunday Fashioner. I try to have a cutoff time of 10:00 to 10:30 each night. While I am grateful for the work, I do take Friday nights and Sundays off so that I may hang out with friends at a favorite restaurant or brewery, or even go water skiing or boarding.”

instantly opened my heart up to survivors of sex trafficking, and my want to show them love and compassion. Education is very important in the prevention of sex trafficking. We need to share with men and women what the dangers are and what to look for. I am glad that I am able to do what I can to help save those that have or may become a part of that world.”

WA TT

Walters says at this time, she is only able to offer small, medium and large sizes.

“Perhaps if one day I grow, with more employees than just myself, I may be able to expand on all of the choices,” she says. “I do wish to have that one day.”

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