The year was 1973, and Dick Bronson was a deejay at WWKI-FM when he fielded a call from a forlorn factory worker. Unemployed at the time, he didn’t know how he was going to swing Christmas for his kids that year. An empathetic Bronson offered the fellow half of whatever money was in his wallet, which was $20. The man was grateful, but the kind gesture didn’t stop there as listeners stepped up as well.