Ryan Hasbrook and Jeff Weiser started their company, Eight Eleven Group, in the basement of a small bungalow on Norwaldo Avenue in the heart of Broad Ripple. The vibe of Broad Ripple was engrained in their culture from inception. The small, lean team hustled each day, then grabbed pizza or wings and a beer in the evenings after long, gritty days. This work ethic began to pay off.