Issuu

+ The Most Dangerous Moment in Sales Isn’t “No,” It’s the “Soft Yes”

STEADY RESOLVE

WHITE OAK CONSTRUCTION LEADER FACES HEALTH BATTLE

You’re Invited 2026 TORCH AWARDS FOR ETHICS

FROM OUR CEO

Trust is often thought of as a business asset. I would argue that connection is one, too.

After working alongside more than 4,400 BBB Accredited Businesses, I’ve seen firsthand that some of the strongest opportunities in business begin with a simple connection — a conversation, an introduction, a shared challenge or a new perspective. Connected businesses build stronger communities.

One of the things I value most about BBB Accreditation is that it creates those connection points across Central Indiana. Every day, we see businesses from different industries, sizes and backgrounds learning from one another, supporting one another and building relationships that would likely never happen otherwise.

In today’s world, it’s easy to become isolated in the daily work of simply running a business. But strong business communities are not built in isolation. They are built through trusted relationships, shared experiences and a willingness to stay engaged.

That’s one of the reasons BBB continues to invest in educational programs, networking opportunities, leadership conversations and community events. These experiences are part of what Accreditation looks like in action. They are part of the value of being connected to a trusted business community that believes reputation, integrity and relationships still matter.

Some businesses join BBB for credibility. Some join for visibility. Some join because consumers recognize and trust the BBB seal. All of those things are important. But over time, many Accredited Businesses discover something else: They become connected to people, ideas and opportunities that help strengthen both their business and our broader community.

Thank you for being part of that connected community.

CATHY ARMOUR

President and CEO

BBB Central Indiana

BBB STANDARDS FOR TRUST:

BBB SERVING CENTRAL INDIANA 2601 Fortune Cir Dr E #103A Indianapolis, IN 46241

BBB.ORG Phone (317) 488-2222

EDITORIAL TEAM

CATHY ARMOUR President & CEO

CONTRIBUTORS

MICKI POISSON Director of Revenue

BRAND VISIBILITY STRATEGIST HAIDE VITALI (317) 707-4258 HVitali@indybbb.org

TOWNE POST NETWORK, INC. FOUNDER, CEO TOM BRITT tom@townepost.com (463) 842-1488

PRESIDENT JEANNE BRITT jeanne@townepost.com (317) 810-0011

CHIEF OPERATING OFFICER ERIN TURK

CREATIVE DIRECTORS VAL AUSTIN TONI EADS

EDITOR JOSH BROWN

DIGITAL CONTENT MANAGER ERIC NEER

DIRECTOR OF DIGITAL ENGAGEMENT SKYLAR ANDERTON

TOWNE POST NETWORK, INC. 8800 North Street, Suite 117 Fishers, IN 46038 Phone/Text: (317) 810-0011

WENDY DYCH Sr. Accreditation Account Manager PUBLISHER TOM BRITT tom@townepost.com (463) 842-1488

KEY CONTRIBUTORS

ANTHONY ACQUISTO

CATHY ANN ARMOUR

MICHAEL DURR

ROBERT JONES

ANTHONY R. JOST

MATT NETTLETON

ROGER UNDERWOOD

CONTACT THE PUBLISHER

Cathy Armour

Writer / Matt Nettleton

IT’S THE “SOFT

After 20 years as a sales trainer, I can say without hesitation that the most dangerous moment in sales isn’t rejection, it’s false progress. I see it when my clients say, “The conversation went well. The prospect likes us.” And when I ask what happens next, the answer is, “I’m calling them next week.”

When done well, making a sale is the result of thorough preparation combined with disciplined execution. Selling requires awareness, discipline and a level of emotional control that keeps you from celebrating too early. Because what derails a sale isn’t always obvious failure; it is unclear success.

The soft yes isn’t deception. It’s avoidance. Prospects often want to end the conversation and avoid saying no. So the prospect uses a soft “yes,” which is not an objection, so the salesperson does not try to overcome it. But that’s what makes the soft yes so dangerous: It creates

the appearance of a win without the substance of winning.

A real yes creates movement. You will see the next steps scheduled, stakeholders brought in and internal alignment begin forming. There is momentum.

A soft yes does the opposite. Timelines are vague, follow-ups stall and energy fades.

A verbal commitment isn’t the finish line, it’s a checkpoint. One that needs to be validated.

Instead of celebrating a soft yes, make sure you can answer some questions:

• What happens next?

• Who else needs to be involved?

• What could prevent this from moving forward?

• When is the next scheduled meeting?

These questions clarify intent and confirm progress. You cannot eliminate the soft yes entirely. But you can learn to manage it effectively. And simply agreeing to a soft yes is not going to fill your pipeline or help you make your quota.

If you or your sales team is struggling with the “soft yes,” maybe we should talk.

ULTIMATE TRIFECTA

Business owners are asked to make marketing decisions every day. Should you invest in search ads? Redesign your website? Post more often on social media? Try video? Sponsor an event? Run a radio campaign? The options are endless, and that is exactly why strategy matters.

The most effective marketing does not begin with a tactic. It begins with clarity.

Before a business spends a dollar, it should be able to answer a few

MARKETING IS NOT A MEGAPHONE IT IS A STRATEGY

foundational questions: Who are we trying to reach? What do we want them to do? What problem are we solving for them? What makes us different from the competitor down the street? And how will we know if our marketing is working?

Too often, businesses approach marketing as a checklist. They “need to be on Facebook,” “need SEO,” or “need more leads.” While those may all be true, tactics only work when they are connected to a larger plan. A well-built marketing strategy aligns message, audience, budget, timing, and measurement. It ensures every

channel has a job to do.

For example, a strong website is not just a digital brochure. It should help customers understand your value, take action, and trust your business. Search marketing should not simply drive clicks; it should connect your business with people who are actively looking for what you offer. Social media should not be treated as random posting; it should reinforce credibility, personality, and consistency. Even traditional channels, like radio, become more powerful when paired with digital tools that extend reach, track engagement, and keep your brand visible after the first impression.

The businesses that win are not always the ones with the biggest budgets. They are the ones with the clearest plan.

That is especially important for local businesses. In a competitive market, trust is currency. Consumers are looking for businesses that are visible, credible, easy to find, and easy to understand. Your marketing should help establish that trust before a customer ever calls, clicks, or walks through the door.

A smart marketing strategy also creates accountability. It gives business owners a way to evaluate what is working, what needs adjustment, and where future dollars should go. Marketing should never feel like guesswork. It should feel like a guided investment.

At ST Digital, we believe education is one of the most valuable services we can provide. When business owners understand the “why” behind their marketing, they make better decisions, ask better questions, and build stronger brands.

Marketing is not about doing everything. It is about doing the right things, in the right order, for the right audience.

MEET THE ST DIGITAL TEAM

Amy Holtz, Rebecca Lund, Stephanie Gohmann, and Jessie Phelps lead ST Digital’s client-focused efforts with a shared passion for helping local businesses thrive. Backed by years of experience in media, marketing, and consulting, they bring personalized insight and proven expertise to every campaign.

Ready to Grow Your Brand?

Visit stdigitalsolutions.com/st-digital-bbb to learn more.

STEADY RESOLVE

WHITE OAK CONSTRUCTION LEADER

FACES HEALTH BATTLE

Writer / Anthony Acquisto

Photographer / Robert Jones

When I spoke to Sam Luppino, Co-Owner and President of White Oak Construction, he was lying in a hospital bed in Cleveland, Ohio. He was tired and admittedly didn’t feel quite like himself during our conversation. Nevertheless, he was happy to share details of his story with me. After all, while at the hospital waiting for a looming surgery, what else can be on one’s mind?

Back in 2024, Luppino was diagnosed with Idiopathic Pulmonary Fibrosis, an incurable lung disease that required a double lung transplant. After months of waiting on a transplant list, Luppino received the call he had been waiting for in mid-March. After making the five-hour journey to Cleveland from his home in the Indianapolis area and spending hours more waiting at the clinic, doctors informed him that the lungs they had received were not quite the perfect match. Dry runs like this are common with lung transplants and are encouraging signs in the pursuit of appropriate medical care. Still, with family pouring in from Plainfield and Brownsburg with their support, a false alarm felt a tad disappointing.

A few days later, Luppino was called back to the clinic for a second time, which amounted to another dry run. By this point, however, Luppino had temporarily relocated to Cleveland and wouldn’t need to turn around for another long car ride. Around his hectic schedule, he has still found plenty of time to chat about his disease, family, business, life lessons and realigning his attention since his diagnosis.

“DO THE RIGHT THING, GIVE ONE HUNDRED PERCENT, AND TREAT PEOPLE THE WAY YOU’D WANT TO BE TREATED. YOU DO THOSE THREE THINGS, AND YOU’RE GOING TO BE SUCCESSFUL AT EVERYTHING IN LIFE.”

—SAM LUPPINO

“It’s more of an emotional pain that you’re going through,” says Luppino of living with IPF.

“Knowing that you can’t do the things that you’ve done your entire life. It made me realize that a lot of the things that I thought were so important are minute compared to the things that are actually important.”

With Luppino’s focus shifting to his medical needs, he has not been able to be as hands-on as usual at the office. His team picked up the slack, with a show-must-go-on mentality that has provided peace of mind to Luppino as he navigates a new, nerve-wracking moment in his life. His oldest son, David, in his early forties, is an employee at White Oak and has impressed Luppino, not only with the company, but with how David has supported Luppino over the months. “If I call him and say, ‘David, I’m having a problem with something,’ he’ll drop everything and be at our house,” Luppino says. “It’s unbelievable how he’s stepped up to the plate.”

Luppino also gives lots of credit to his business partner, Dave Wilson, who he says has “done an amazing job” continuing on with Luppino out of the office.

Luppino’s absence from work, where he now provides

operations, as of late has been difficult, but he has been taken aback by the overwhelming support of individuals at the company.

“The number of personal emails and text messages that I received from my employees wishing me well,” said Luppino, “it’s emotional and humbling.”

Luppino has cultivated an environment of mutual respect and trust with his team, allowing for smooth transitions in such unprecedented moments for the company. He echoes many mantras and lessons about communication, hard work and fair treatment that he has picked up over the years, from self-help books on management to coaching advice from the late Notre Dame football icon Lou Holtz. For Luppino, it all overlaps and not only keeps White Oak thriving, but has become direly important over the last couple of years in his personal life.

As he faces a life-saving operation and leans significantly on his support system, Luppino stresses a three-step guide to healthy business, healthy relationships and a healthy soul.

“Do the right thing, give one hundred percent, and treat people the way you’d want to be treated,” Luppino says. “You do those three things, and you’re going to be successful at everything in life.”

LEARN MORE: AN UPDATE AND SAM'S PERSONAL ESSAY FROM EARLY MARCH WAITING ON HIS LUNGS.

What Would Break First If Your Business Doubled Tomorrow?

Writer / Roger Underwood, CEO of Techlocity

Every business owner wants growth. More customers, more sales, more employees, and more opportunities usually sound like good problems to have. But growth can also reveal problems that were easy to ignore when the business was smaller.

IF YOUR BUSINESS DOUBLED TOMORROW, WHAT WOULD BREAK FIRST?

Would your phone system keep up with more customer calls? Would your employees still be able to find the right files quickly? Would your software support a larger team? Would your internet, devices, security, and backup systems be ready for the extra demand?

Many businesses do not ask these questions until something has already gone wrong. A system slows down. A customer request

gets missed. A file disappears. A laptop fails. A software tool becomes too limited. Suddenly, technology is no longer just a background issue. It becomes a business problem.

GROWTH PUTS PRESSURE ON EVERYTHING BEHIND THE SCENES

Most businesses build their technology over time. A few tools are added when needed. New devices are purchased when someone joins the team. Files are stored in different folders, platforms, or inboxes. Passwords are shared for convenience. Backups are set up once and then rarely checked.

This may work for a while, especially when the team is small. But as the business grows, small gaps can turn into bigger risks. Common problems include:

• Slow computers, networks, or software that reduce productivity

• Too many disconnected apps that make work harder to track

• Poor file organization that causes confusion and duplicate work

• Phone or email systems that cannot keep up with customer demand

• Weak password habits across a growing team

• No clear backup and recovery plan

• IT issues that depend on one person to fix

• Limited security controls for new employees, devices, and accounts

These problems may seem technical, but their impact is not. They can lead to missed sales, delayed service, frustrated employees, unhappy customers, and unnecessary downtime.

TECHNOLOGY SHOULD SUPPORT GROWTH, NOT LIMIT IT

Strong technology planning helps businesses prepare before growth creates pressure. It gives owners a clearer view of what is working, what needs improvement, and what could become a problem later.

For businesses that want to grow without letting technology become a bottleneck, working with an experienced IT partner like Techlocity can help turn scattered systems into a more reliable foundation for daily operations and future expansion.

A GOOD TECHNOLOGY PLAN SHOULD HELP ANSWER QUESTIONS SUCH AS:

• Can our systems handle more employees, customers, and transactions?

• Are our files easy to access but still properly protected?

• Do we have reliable backups if something goes wrong?

• Are our tools helping our team work faster, or slowing them down?

• Do we have a clear process for onboarding and offboarding employees?

• Are we investing in technology that fits where the business is going?

When technology is planned well, growth becomes easier to manage. Employees can work with fewer interruptions. Customers receive faster responses. Data stays better protected. Leaders can make decisions with more confidence because the systems behind the business are stable, organized, and ready to scale.

Growth should not feel like your business is outgrowing its own foundation. The right technology gives your business room to expand without creating more stress.

Before your business doubles, it is worth asking one simple question: what would break first? The answer may show you exactly where to strengthen your business next.

If you know someone experiencing blindness or visual impairment, Bosma can help. Through our comprehensive vision rehabilitation and training programs, people with vision loss live productive and independent lives.

BUSINESSES THAT INTENTIONALLY INVEST IN ETHICS AND TRUST BUILD STRONGER TEAMS, STRONGER REPUTATIONS, AND STRONGER COMMUNITIES.

BUILDING TRUST BEYOND TRANSACTIONS

BBB CENTRAL INDIANA AND THE INDIANA CENTER FOR BUSINESS ETHICS LAUNCH STRATEGIC PARTNERSHIP

Cathy Ann Armour, BBB, Central Indiana President/CEO

Trust is often discussed as a business value. Increasingly, it is also being recognized as a measurable business asset.

That belief sits at the center of a new strategic partnership between BBB Central Indiana and the Indiana Center for Business Ethics (ICBE) — a collaboration focused on helping Indiana organizations strengthen

ethical leadership, workplace culture and long-term marketplace trust.

Across the country, many local Better Business Bureau organizations complement their membership-based work through affiliated charitable foundations focused on education, ethics and marketplace trust initiatives. Through this partnership, BBB

Central Indiana has the opportunity to align with an emerging Indiana organization already leading important research and educational work in the field of business ethics, allowing both organizations to amplify impact without duplicating efforts.

While ICBE is a newly formed organization, it is led by some of Indiana’s most

respected voices in ethics, compliance, organizational culture and leadership.

Founded by Frank D. Walker, chairman emeritus of Walker Information, and led by Melissa S. Barnes, former chief ethics and compliance officer and senior vice president of enterprise risk management at Eli Lilly and Company, ICBE represents decades of leadership experience dedicated to helping organizations build cultures grounded in integrity and trust.

The organization itself reflects a meaningful vision: helping position Indiana as a state where businesses are increasingly recognized not only for innovation and growth, but also for ethical leadership and responsible business practices.

Both organizations approach trust from different — but highly complementary — perspectives.

For more than a century, Better Business Bureau has worked directly with businesses and consumers to help create a more trustworthy marketplace. Every day, BBB sees firsthand how reputation, transparency, communication and accountability influence consumer confidence and longterm business success.

ICBE brings a research and education focus to that same conversation, helping Indiana organizations better understand how ethics and organizational culture directly impact

employee engagement, retention, leadership credibility and marketplace reputation.

The partnership reflects a shared belief that trust is not built through marketing alone. It is built through consistent actions, ethical decision-making, healthy workplace cultures and leadership behaviors that align with what organizations promise externally.

Recent statewide research conducted by ICBE reinforces why this work matters. In its inaugural study of 1,000 Indiana employees, organizations with stronger ethical cultures also demonstrated higher employee retention, stronger trust in leadership and more positive workplace engagement. At the same time, the research revealed meaningful perception gaps between leaders and employees — particularly around communication, integrity and employees’ confidence in reporting concerns safely.

Those findings mirror what BBB sees across the marketplace every day: Businesses that intentionally invest in trust tend to build stronger customer relationships, stronger teams and greater long-term stability.

Through this partnership, BBB and ICBE will work together to provide Indiana businesses with practical education, workshops, tools, research insights and leadership resources designed to help organizations strengthen both internal

culture and external reputation.

Importantly, this initiative is intended for organizations of all sizes. While ethics and trust are often discussed in the context of large corporations, small and midsize businesses face many of the same challenges — building strong teams, creating accountability, communicating clearly and maintaining credibility in increasingly competitive markets.

As Indiana continues to position itself as a state where business is done the right way, this collaboration aims to help organizations intentionally build cultures grounded in integrity, transparency and trust.

Businesses and community leaders interested in supporting ongoing business ethics education and research initiatives in Indiana will have opportunities to engage with and support ICBE’s work in the future.

Because in today’s marketplace, trust is not simply a principle to admire. It is an advantage to build.

Scan the QR code to read the full press release and learn more about the partnership.

Interested in supporting business ethics education and research in Indiana? Learn more through the Indiana Center for Business Ethics: indianabusinessethics.org

“For

the first time, I feel like I have a real team behind my marketing.”

FROM INVISIBLE TO BOOKED: THE LITTLE PETAL FARM STORY

Tammy Osselaer has been growing something special in downtown Noblesville, Indiana. Little Petal Farm is a full-service floral studio offering same-day delivery, wedding design, private workshops, and seasonal arrangements - all with the warmth of a boutique that genuinely cares about every stem it touches.

The business was thriving in person. Online? That was a different story.

Tammy was running Little Petal Farm largely on her own, and

keeping up with a clunky Squarespace website happened late at night, after everything else was done. A deep-dive audit revealed the uncomfortable truth: Little Petal Farm was virtually invisible on Google. Local listings were fragmented, dozens of citation opportunities were either incomplete or missing entirely, and when customers searched “florist near me” or “flower delivery Noblesville Indiana” - Little Petal Farm wasn't showing up.

She didn't need another vendor. She needed a partner.

Tammy Osselaer, Owner, Little Petal Farm

THE FIX: A COMPLETE DIGITAL TRANSFORMATION

Towne Post Digital went to work on three fronts. First came local SEO. Towne Post Digital built out a fully optimized Google Business Profile and claimed over 70 citations across search directories, map apps, and industry platforms — the unglamorous foundational work that most businesses never do but that search engines reward every single day.

Next was a targeted digital display ad campaign that allowed Tammy to put ads on thousands of Hamilton County devices for locals searching for a “florist”, visiting her website, and behavioral lists for people “recently engaged”.

STAND OUT

As web traffic and foot traffic began to increase, she then addressed the website — migrating Little Petal Farm from Squarespace to a Shopify site with streamlined navigation, a mobile-optimized shopping experience, and a backend Tammy could actually manage. The full platform migration was completed in just three weeks, with the new site going live January 8, 2026.

Finally, with a strong organic foundation in place and a new website, Tammy launched a Google Ads campaign targeting her highest-value service: wedding florals.

THE RESULTS

THE NUMBERS SPEAK FOR THEMSELVES.

During this last Mother’s Day, arguably Little Petal Farm’s busiest retail week, Tammy saw a year over year 142% increase in flower sales. Google Business Profile impressions grew 54.2% year over year, direction requests were up 54.9%, and phone call clicks climbed 12.8%. Even foot traffic to her downtown Noblesville shop increased by an estimated 150%.

Little Petal Farm was never the problem. Tammy had the craft, the passion, and the community trust. The gap was digital - and closing it changed everything.

“This recognition reflects the culture our team works intentionally to build every day. At BBB Central Indiana, we believe strong organizations are built on trust, accountability, communication and a genuine commitment to helping one another grow. We challenge one another professionally, support one another personally and remain focused on the responsibility we have to serve both our Accredited Businesses and the consumers across Central Indiana with excellence and integrity. I’m incredibly proud of this team and the culture they continue to protect and strengthen together.”

—Cathy Armour, President and CEO, BBB Central Indiana

IT’S A THREE-PEAT!

After completing the employer application process and confidential employee surveys, BBB Central Indiana was once again named one of Indiana’s Best Places to Work by the Indiana Chamber, receiving the honor for the third consecutive year at the organization’s May awards event. Accepting the award on behalf of the team was Wendy Dych, who recently celebrated 25 years with BBB.

“We’re proud to celebrate 150 Hoosier employers that consistently put their people first,” said Indiana Chamber President and CEO Vanessa Green Sinders. “It’s inspiring to highlight the ways each organization is innovating and intentionally fostering workplace cultures that improve employees’ lives. Seeing the emphasis on meaningful amenities, open dialogue and well-rounded support is incredibly encouraging and offers a strong model for what’s possible.”

Winning organizations represented nearly 30 Indiana communities and ranged in size from 16 to 2,400 employees. Rankings were determined through employer reports and comprehensive anonymous employee surveys administered by Workforce Research Group.

Participating organizations receive detailed feedback from employees identifying organizational strengths and opportunities for improvement, helping companies continue investing in employee engagement, retention and workplace culture development.

If you are interested in learning more about how your company can apply, please visit indianachamber.com. The 2027 Best Places to Work process will begin in November 2026.

BEHIND THE BUSINESS

QUESTIONS AND ANSWERS

WHAT DO YOU CONSIDER YOUR BUSINESS’S PROUDEST ACCOMPLISHMENT SO FAR?

Watching young people grow, buy houses and raise a family. Knowing we can proudly wear the Thiele logo.

HOW DO YOU FOSTER TRUST WITH YOUR CUSTOMERS AND EMPLOYEES?

Just be open and honest. Sounds simple because it is. The team mentions to me and others, “I really like working in an environment where we are not pressured to do anything other than what’s right.”

HOW DO YOU APPROACH CHALLENGES OR SETBACKS WHEN THEY ARISE?

They are both going to happen. Do not hide from either. We say, “it’s OK to make a mistake, we’ll address it, make it right, learn from it and move on.

WHAT ROLE HAS COMMUNITY INVOLVEMENT PLAYED IN YOUR COMPANY’S GROWTH OR CULTURE?

It’s all community. We love hearing customers say “you’re still with the company (insert many names here) you put my furnace in 15 years ago” or parents recommending us to their children.

Thiele Heating and Air Conditioning

JOHN TRAUB, OWNER

FOUNDED IN 1883

LOCATED AT 2468 N BUTLER AVE., INDIANAPOLIS, IN

BBB ACCREDITED FOR 57 YEARS CALLTHIELE.COM

“EARNING AND RETURNING MONEY TO OUR ECONOMY. LOCALLY OWNED SINCE 1883.”

WHAT’S A SIMPLE PIECE OF ADVICE YOU’D GIVE TO SOMEONE JUST STARTING A BUSINESS TODAY?

Read every successful businessperson’s book. Read the top leadership books. Read the how successful business brands were built. No time for fiction, just real-life stories.

WHAT’S ONE WAY YOUR BBB ACCREDITATION HAS ADDED VALUE TO YOUR BUSINESS?

It’s a great asset because if there ever is needed resolution you have an impartial panel to mediate. It should never come to this but it really is a great safety net for the consumer.

OUTSIDE OF WORK, WHAT’S SOMETHING YOU’RE PASSIONATE ABOUT THAT OTHERS MIGHT NOT KNOW?

I coached in the Catholic Youth Organization for 27-30 years and I learned much more than I taught.

Photographer / Michael Durr

NEWLY BBB ACCREDITED

RECOGNIZING BUSINESSES THAT RECENTLY EARNED BBB

ACCREDITATION AND EMBRACE BBB’S STANDARDS FOR TRUST

CENTRAL

Dirt Work Pros

Element Roofing

Hoosier Roof Care

JC Master Concrete LLC

Milex Complete Auto Care

- Mr. Transmission of Greenwood

317 General Contracting

Blankenship Law, LLC

Kowitz Home Improvements, Inc.

Indiana Metal Buildings LLC

Innovative Garages and More

Old National Auto Sales

Audrey’s Outdoor Services LLC

Collins & Associates, LLC

Filatov Group Builders

Mooresville Plumbing LLC

National Procurement LLC

SVI Sportswear

Weddle Construction Group LLC

Beacon Builders, LLC

Elite Pest Solutions Inc.

Indy Grills and Outdoor

Living

Shutter King USA

The Bold Bow Tie, LLC

Topdog Plumbing Solutions, LLC

Bruns Builder

Faulkner Restoration

GP Mechanical

Integrated Construction Inc.

Swartout Dental

Chef Suzanne LLC

Jesus G Construction

Tru Trees and Landscaping

Westside Electric, LLC

Batts Real Estate Group

Indy Pool Pros

More Bounce Inflatable Rentals LLC

Tri County Sports

We Buy Guns

Cleaning Tech Pros, LLC

Hoosier Glow Co.

Impact Air Midwest LLC

Kelly Dorsey Insurance Services

Northside Window and Gutter Cleaning

Tier One Auto Glass, LLC

Ultimate Garage Doors LLC

Community Construction and Drywall, Inc.

Mike Terry Plumbing and Excavating, LLC

Obstacles of Life, LLC

Rise Elite Enterprises Corporation

The Law Office of Deidra N. Haynes LLC

Colvin Builders

FirstLight Homecare of Brownsburg

Hoosier Home Comfort Air LLC

RT’s Fireplace Shop, Inc.

Restore & Renew Professionals

Sher Innovations LLC

Tree of Life Home Care LLC

B&S Trucking LLC

Big Sky Roofing, LLC

Crossroads Motors, LLC

Hicks Pools

Mavis K9 Academy LLC

Hutt Roofing & Exteriors LLC

Meyers Concrete

Parker Seal Coating & Paving LLC

Rogers Groundskeeping LLC

Stewart Metal Products, Inc.

EAST

PDQ Delivery LLC

Premium Steel Buildings, Inc.

Therapy’s Peace Within Recovery Counseling

TruMark Roofing & Exteriors Inc.

Harmeyer Auction and Appraisal Co.

Watson’s Fencing

West & Co Accounting Group LLC

M.U.D.D. Construction, LLC

Brandon’s Auto, LLC

Kira Freight Inc.

Miracle Family Chiropractic, LLC

Cross Cut Tree Service & Landscaping LLC

Fortune & Favor Accounting & Bookkeeping LLC

Kartchner Property Services LLC

Willie’s Home Improvement

Statom Exteriors Inc.

Your Mom’s Bail Bonds LLC

It Is Finished, LLC

Richeys Woodworks

ArtisticReborns.com

Midwest Sun Protection LLC

INDIANAPOLIS

Healthy Healing Home Care

Professional Home Improvement

Three Tiers Home Care Agency LLC

Alex Mendoza Law LLC

Cullina and Sons

ECOenergy Electric LLC

Floor Coverings

International Northwest Indianapolis

HD Property Group LLC

Art of Drawers Indianapolis

Circle City Bargains

Endeavor Financial Group

Indy Master Tree Services

Iturbide Truck and Trailer

Body Repair and Paint

Love ORR Care Services, LLC

ORR Payroll

Prestige Complete Home Solutions LLC

Rose Loving Home Care LLC

A Touch of Art Vinyl Graphics

AJS Flooring & Home

Remodeling LLC

Blessed Occasions LLC

Gold Street Realty, LLC

Scoop Queen LLC

Summers Garage Doors

Truly Fragrance Bar

A Heart to Hold Homecare

AmaZEN Wellness

CR Security Solutions LLC

Direct Connect Logistix, LLC

Generations Personal Care Service, LLC

Lion Solutions General Contracting LLC

Visionary Eye Beauty

Essence of Compassion Home Care LLC

Exceptional Foot Care

Families Matter Homecare

Huser’s Outdoor Design + Build

T & C Roofing and Exteriors LLC

A Call Away Homecare, LLC

A Remarkable Love Homecare LLC

Lovely Painting & Services LLC

Rubbish Works Junk Removal of North Indianapolis

A Hand to Hold Companion Care LLC

A Shoulder to Lean On Home Care Services LLC

A Touch of Home LLC

Barton Pool Company LLC

Caring Hearts Home Care Agency LLC

Visionary Eye Specialists LLC

Von’s Kustomz Full Service Auto

Your American Plumbing Team, LLC

Hampton Cleaning Company

JBA Custom Designs, LLC

Precision Sewer Inspection LLC

Thorough Towing & Repair

Westside Helping Hands Inc.

AUNJEL’s Virtual Services LLC

Future Build Staffing

GRC Roofing

Optimus Service & Solutions LLC

Shades of Green Lawncare Services LLC

All American Dog Fence

Life Changes Home Care LLC

Maaco Auto Painting & Body Works

Maxcare Services LLC

R&A General Remodeling LLC

Safeville Caring Home Care, LLC

Good Day Exteriors, LLC

The O’Connor Team

Timal Group, LLC

All Worth Construction LLC

Byrd Insurance Group, LLC

FNP Links 2 Wellness, LLC

Hands of Love LLC

HomeLove, LLC

Indiana Tree Service

Love Legacy Home Care LLC

Luedeman Landscape LLC

NORTH

Kokomo Spray Foam LLC

Rhine Hall Entertainment & Event Venue

Integrity Auto Hauling, LLC

Tactile Concrete LLC

Unique Home Repairs LLC

Ace Exteriors and Restoration LLC

J & R Auto Body

J.L. Darnell, LLC

Faith Homes

Richcreek Renovations LLC

Artisan Electric, LLC

Kaykar Custom Decks & Remodeling

Whispering Oaks Venue

S. Brown Construction Co.

Eco Shred

FBi Buildings, Inc.

Rieck Family Enterprises LLC

Strategic Boardroom LLC

SOUTH

Jim Goodman

Flora’s Tub Repair

The Dent Girl

Aire Home Health Care LLC

Alchemy Excavation, LLC

Fisher Painting Plus

Haven’s Holistic Healing LLC

Sturgeon Stone & Landscape, LLC dba Pools by Sturgeon

Hale’s Garage Door Service LLC

SWAT Excavation

Jimenez Mr. Discount 3 Floor and More, LLC (dba Mr. Discount Floor and More LLC)

Main Street Boutique & Gifts

Nicodi & Associates

Wireless Deer Fence

Decker Pest Control, LLC

Silent3Partners LLC

Premier Cabinet Design LLC

WEST

Justin Bricker Electrical, LLC

A & L Roofing/Maher Contracting

NextHome Real Estate Connections

Straight Shooter Archery & Range

Limitless Renovations LLP

RNC Outdoor Services LLC

True Luxury Roofing LLC

Sugar Creek Playsets

Brystol’s Pet Parlor

Patriot Property Pros, LLC

5 COMMON MISTAKES BY SMALL BUSINESS OWNERS

Most small business owners know how to provide their product or service in a timely, cost-efficient manner. They are savvy entrepreneurs with strong business instincts when it comes to serving customers. However, providing a product or service is often the easiest part of running a business. The greater challenge is managing the details that do not directly generate sales but can ultimately determine a company’s success or failure.

Small businesses routinely make costly mistakes that can result in tens, if not hundreds, of thousands of dollars in liability. Fortunately, many of these issues can be avoided by paying attention to the details and seeking advice from competent legal counsel and business advisors when appropriate.

Many of these mistakes share a common theme: a failure to properly document. Five common errors include:

Failure to maintain a proper legal form

Improperly classifying employees as independent contractors

Lack of employee handbooks and noncompete and confidentiality agreements

Failure to document terms regarding attorneys’ fees and litigation costs

Refusal to timely pay earned wages

FAILURE TO MAINTAIN PROPER LEGAL FORM

Many owners organize their businesses as limited liability companies or corporations to protect themselves from personal liability and gain tax advantages. However, some file the initial paperwork with the Secretary of State and fail to maintain the entity by filing required reports, keeping separate bank accounts or consistently using the company’s legal name.

Actions such as commingling personal and business assets, failing to maintain corporate records, undercapitalizing the business or ignoring required corporate formalities can expose owners to personal liability and undermine the protections the entity was intended to provide.

IMPROPERLY CLASSIFYING EMPLOYEES

Businesses often prefer workers to be classified as independent contractors because doing so can reduce labor costs, taxes and benefits. However, misclassifying an employee can create significant liability, including unpaid overtime, minimum wages, back taxes, penalties and workers’ compensation obligations. The business may also face claims for benefits such as health insurance and retirement plans, as well as additional penalties imposed by the Department of Labor.

State and federal agencies consider several factors when determining whether someone is truly an independent contractor, including the level of control exercised by the business, the worker’s investment in equipment, the permanence of the relationship and whether the worker operates an independent business.

LACK OF EMPLOYEE HANDBOOKS AND PROTECTIVE AGREEMENTS

Although employers are not legally required to have employee handbooks or non-

Writer / Anthony R. Jost, Partner, Riley Bennett Egloff LLP

compete and confidentiality agreements, these documents are valuable tools for protecting business interests.

An employee handbook establishes workplace expectations and policies in a consistent manner. Properly drafted noncompete and confidentiality agreements help prevent former employees from using confidential information, trade secrets or customer relationships to compete against the business. These protections allow owners to focus on providing quality products and services while safeguarding the goodwill they have built.

FAILURE TO ADDRESS ATTORNEYS’ FEES

Business owners generally do a good job documenting the products or services being provided and the agreed-upon price. However, they often overlook provisions addressing attorneys’ fees and litigation costs if a dispute arises.

Without a contractual provision or statutory authority, most jurisdictions, including

Indiana, follow the American Rule, requiring each party to pay its own attorneys’ fees. Including these terms in a contract can provide important protection if litigation becomes necessary.

REFUSAL TO TIMELY PAY EARNED WAGES

Some business owners mistakenly believe they can withhold a departing employee’s final paycheck to recover money owed on a loan. Under Indiana law, this is generally not permitted without proper written authorization.

If wages are withheld without the employee’s consent, employers may be liable for the unpaid wages, additional liquidated damages equal to twice the unpaid amount and the employee’s attorneys’ fees. Indiana law also strictly limits when wage assignments are valid and requires specific written agreements that remain revocable by the employee.

THE BOTTOM LINE

There are many pitfalls for uninformed business owners, and these are only some

of the most common. Surrounding yourself with knowledgeable legal counsel and trusted business advisors can help you avoid costly mistakes and allow you to focus on growing your business while protecting what you have built.

Tony Jost represents clients in business and civil litigation, including commercial, real estate, employment and complex tort matters in both state and federal court. He also counsels clients on commercial leasing, business and real estate acquisitions, financing, business entity formation, franchising, regulatory matters and general contractual issues. He can be reached at tjost@rbelaw.com.

Legal Solutions for Your Small Business

Tony Jost, Business Litigation and Transaction Attorney Indianapolis

HIRING A HOME Health Care PROVIDER WHAT YOU NEED TO KNOW

Choosing a home health care provider for yourself or a loved one is an important decision—one that requires research, patience, and trust. The right provider can make a world of difference in ensuring comfort, safety, and quality of life. Here are key steps and considerations to guide you through the process.

1. DEFINE CARE NEEDS

Start by identifying exactly what type of care your loved one requires. Determine whether you need medical care provided by licensed professionals, such as nurses or therapists, or non-medical assistance with daily activities like bathing, meal preparation, and companionship. Clarifying your needs will help you decide whether to hire a home health agency or an individual caregiver—and what level of service is necessary.

2. GET RECOMMENDATIONS

Ask for referrals from trusted sources. Friends, family members, or neighbors who have had positive experiences with home care providers are a great starting point. Your doctor or healthcare professional can also recommend reputable agencies or certified caregivers. Personal recommendations can often lead you to dependable, high-quality care.

3. RESEARCH & REVIEW PROVIDERS

Before committing to any provider, take time to research their background:

Experience and Longevity

How long has the agency been in business?

Services Offered

Make sure they can meet your specific needs, including any language, cultural, or medical preferences.

Availability

Check whether caregivers are available 24 hours a day, seven days a week, and whether backup coverage is provided if your regular aide is unavailable.

Licensing and Certification

Confirm the agency or caregiver is properly certified and licensed according to state requirements.

Insurance and Bonding

Ensure the provider carries appropriate liability insurance and

bonding to protect you against loss or damage.

4. CONDUCT THOROUGH INTERVIEWS

Interview potential caregivers or agency representatives carefully. Ask about:

Training and Credentials

(such as CPR or First Aid certification)

Work experience and areas of specialization

Approach to client care and communication

Compatibility with your loved one’s personality and routines

During the interview, observe how the caregiver interacts with your loved one—it can reveal a lot about their patience, compassion, and professionalism.

5. CHECK REFERENCES AND BACKGROUNDS

A reputable provider should have no issue supplying references from current or past clients. Take the time to contact them and ask about reliability, attitude, and overall quality of care. If hiring through an agency, confirm that background checks are completed on all employees.

6. REVIEW POLICIES AND DOCUMENTATION

Ask the provider for written materials explaining their services, eligibility requirements, and fees. Review their Patient Bill of Rights, which outlines the rights and responsibilities of clients, caregivers, and the agency. This document is an important part of ensuring transparency and accountability in your care arrangement.

Also, verify whether the provider accepts Medicaid, Medicare, or other insurance plans, and request a detailed explanation of billing and payment procedures.

7. SET CLEAR EXPECTATIONS

Once you’ve chosen a provider, create a written care plan that outlines:

Daily responsibilities and schedules

Emergency procedures

Communication protocols

Goals and desired outcomes

Be sure both the caregiver and family members understand and agree to the plan. Regularly review and update it as needs change.

8. KNOW WHO TO CONTACT

Clarify who your main point of contact is for questions, concerns, or emergencies. A well-organized agency will provide clear communication channels and prompt responses to any issues that arise.

9. VERIFY TRUST AND REPUTATION

Before making your final decision, check the provider’s reputation. You can visit BBB.org to find BBB Accredited Businesses, read Business Profiles, and review any complaints or customer feedback. Working with a BBB Accredited provider gives you added confidence that the business meets BBB’s standards of trust, honesty, and integrity.

FINAL THOUGHTS

Hiring a home health care provider is not just about finding help—it’s about finding the right help. Take time to research, ask questions, and verify credentials before making a commitment. With careful planning, you can ensure your loved one receives compassionate, professional care from someone you can trust.

BBB MILESTONE ACCREDITATIONS

MARCH 2026 – MAY 2026

YEARS

Wayne Burial Vault Co., Inc.

YEARS

Leaf Software Solutions, Inc.

YEARS

C1 Truck Driver Training, LLC

D. Collins Drywall, Inc.

Driver Solutions

Fletcher Chrysler Dodge Jeep, Inc.

Quality Building Maintenance

Unique Home Solutions, Inc.

25 YEARS

Blue Line Security Systems, Inc.

Bottom Line Mortgage

Fleener Roofing & Guttering, LLC

Glass Tax Service, LLC

Indy Translations, LLC

Steve’s Roofing & Sheet Metal

Triangle Asphalt Paving Corporation

WRTV

20 YEARS

About Life Chiropractic, Inc.

Ace Roofing & Construction

Airport Veterinary Clinic

Altra Dry, Inc.

DK Construction, Inc.

Happy Tails Grooming & Boarding, LLC

JRP Construction, Inc.

Phelps & Sons Construction, LLC

Smart Products

Viewegh & Associates, LLC

Watertight Roofing Indy

15 YEARS

Bussell Family Funerals, Inc.

Cardinal Exteriors, LLC

Geraci Law, LLC

Greenwood Community Financial Services, LLC

Johnson Brothers, LLC

Knecht With Nature

Lauth Investigations International, Inc.

Paul Shoopman Home Building Group, Inc.

Royal Home Improvements, LLC

Russell’s Termite & Pest Control, LLC

S T A R S

WorldTrips

Xpress Cargo, Inc.

10 YEARS

AMI Construction

Adams Construction

All American Heating & Cooling, LLC

Bauer Pump & Well Service and Sales

Black Diamond of Indy Pest Control

Blair Well & Pump, LLC

Blue Ox Tree Care of Indiana, LLC

Boggs Plumbing

Broad Ripple Overhead

Doors & Openers

Cagle Heating & Cooling, LLC

DCH Enterprise Corp.

DentalSpa Indianapolis

Drees & Associates Tax Group

Hollywood Dogs Grooming Spa, LLC

Janco Lock & Key, LLC

LearningRx Indianapolis

Midwest Tree & Landscaping Service, LLC

Mister Painter, LLC

Norris Septic, LLC

PME Certified Cleaning Solutions

Pawsitive Pets

Professional Management Enterprises, Inc.

R.E. Construction & Maintenance Services, Inc.

Renso’s Construction Services, LLC

Sanders Tax Service

Total Lawn Care, Inc.

United Home Life Insurance Company

Value Fence Company

5 YEARS

A-1 Renovation LLC

ACPP Construction Services, LLC

Abrasive Waterjet of Indiana, LLC

Accurate Property Management, LLC

Affordable Funerals Network, LLC

Alternative Care Solutions, LLC

Amish Roofers

B & B Cars, Inc.

Backhoe Worx, LLC

Basement Systems of Indiana, LLC

Brand Home Service, LLC

Bulldog Home Comfort

CAM Security Surveillance, LLC

Central Indiana Cooling & Heating

Classic Care Cleaning Services, LLC

David J. Scott, Attorney at Law

David M. Seiter, Attorney at Law

Distinctive Construction LLC

FAM Construction, LLC

Fast Lane Autos

Galaxy Concrete Coatings

Hernandez Exteriors, LLC

Incorrigible, LLC

Indy Dream Events

Inside Out Kitchen & Bath, LLC

John & John Associates, Inc.

John Schwartz Construction

Lakeshore Hardscapes, LLC

Limon Green Tree Landscaping

Mama Annie’s Home Care LLC

Midwest Motors

Nationwide Contracting, LLC

Nationwide Gutter Co.

Noble Property Holdings, LLC

North Central Pest Control LLC

Oakland Heating and Air, LLC

Platinum Living Fine Art Gallery, Inc.

RS Warren Construction, LLC

SPG Roofing and Exteriors LLC

Sentree Systems Corp

Shane C. Construction

Sotos Concrete LLC

Transportation Care, LLC

Whitestone Construction Corp.

UPCOMING EVENTS

July 16

ASPIRE GOLF OUTING

Dye’s Walk Country Club

7:30 a.m.-7 p.m.

Spend a warm summer day networking with local businesses on the beautiful rolling fairways at Dye’s Walk Country Club. Make valuable business connections and enjoy plentiful food and drink.

July

BAGI GOLF CLUB OF INDIANA

Golf Club of Indiana

Lebanon, Indiana

10 a.m.-5 p.m.

The Builders Association of Indianapolis (BAGI) July golf outing is held at Golf Club of Indiana, Lebanon.

July 22 $

BBB BIZBRIDGE - THE BUSINESS BULLPEN

The Business Bullpen Victory Field

Indianapolis, Indiana

12:30 p.m. gates open

1:30 p.m. first pitch

Join fellow BBB Accredited Businesses for an afternoon of networking and baseball at Victory Field. Enjoy views from an exclusive suite with complimentary food and drinks. Space is limited. $60/ticket.

August 11

BBB BIZBOOST: STAIRSTEPS TO GROWING SALES 11:30 a.m.-1 p.m.

While acquiring new customers is often seen as the primary strategy for business growth, it can be costly and yield unpredictable results. Instead, focusing on your existing customer base can be a more efficient and reliable way to increase revenue.

August 19

BBB BIZBOOST: 5 COMMON SENSE MARKETING SOLUTIONS THAT SHIFT CHAOS TO REGULAR, RELIABLE, REVENUE 11:30 a.m.-1 p.m.

Many businesses struggle with inconsistent marketing efforts that lead to unpredictable results. This session will explore five practical marketing strategies designed to simplify lead generation, strengthen customer follow-up and create a more consistent path to revenue growth.