Executive Summary
The Sabine Parish Tourist Commission delivered a year of measurable progress in 2025, reinforcing Toledo Bend Lake Country’s position as one of Louisiana’s premier outdoor destinations while generating meaningful economic benefits for the parish.
Tourism remained a powerful economic driver, producing approximately $1.2 million in tax revenue and over $11million in visitor spending that directly supported local businesses, employment, and community infrastructure.
Strategic investments in digital marketing, social media, and online streaming expanded regional awareness, resulting in more than 5 million impressions and reaching millions of potential travelers online. New attractions, collaborative partnerships, and community-focused events further strengthened the destination’s tourism pipeline.
Beyond promotion, the Tourist Commission remained committed to its broader mission — fostering partnerships, supporting hospitality providers, enhancing visitor experiences, and contributing to an improved quality of life for residents.
Tourism is working for Sabine Parish, and the progress made in 2025 positions the region for continued success.
Georgia Craven Executive Director
TOURISM by the numbers
$11 MILLION INVISITORSPENDING drivenbySabineParishTouristCommissionAdvertisingefforts
1,200 Jobssupportedby tourismthrough restaurants,fishing guides,retailers,and more!
$1.25 MILLION TAX DOLLARS inSabineParisharepaidbyvisitors,whichsaves eachhouseholdmorethan $1,000 inannualtaxes
Sabine Parish Tourist Commission drives economic growth by attracting visitors through effective advertising, thereby boosting spending in key markets in Sabine Parish.
9% GROWTH
InSabineParish HotelOccupancy Taxcomparedto thepreviousyear
TOURISM:
CREATES JOBS | BUILDS PRIDE IN COMMUNITY
SUPPORTS LOCAL ECONOMY
IMPROVES QUALITY OF LIFE
$400 THOUSAND INMEDIAVALUE
Forevery$1spentonadvertisingefforts,anestimated$6inmarketingvalueisreturned
Awards
Outstanding Convention & Visitor’s Bureau of the Year: This award recognizes exceptional efforts in tourism promotions through events, activities, or marketing initiatives, showing proof of return on investments through increased visitation. SPTC received the 2025 Louey Award for Outstanding CVB of the Year by the Louisiana Travel Association.
The Pelican of Distinction Award: This award was presented by the Lt. Governor to Georgia Craven, Executive Director, in recognition of her outstanding leadership and lasting contributions to the Louisiana tourism industry.
2025 Louey Award
2025 Pelican Award
