First steps nov 2016 brochure

FIRST STEPS BUSTENI 2-11 NOV , 2016

ABOUT “First steps to enter in the entrepreneurship world“ is a youth exchange that will happen in 2-11 november 2016 in Busteni, Romania with 45 participants from 8 countries: Italy, Bulgaria, Greece, Spain, Latvia, Lithuania, Estonia and Romania and will include 18 youngsters with fewer opportunities (16 unemployed and 2 poor).

The context is in Europe with a great rate of unemployment that isolated the youngsters and they are not eager to start private initiatives.

The aim of the project is to stimulate the entrepreneurship amongst youngsters and to develop competences for create,develop and promote private initiatives.

The objectives foreseen are : • to stimulate creativity, youth initiatives and entrepreneurship and develop competences for private business • to rise active participation of youngsters in social life and in business sector and to include unemployed youngsters in mobility projects for developing of entrepreneurship competences • to aware about importance of diminuate unemployment and provide youngsters a better access on labour market according to their competences • to familiarize youngsters with specific activities of a real company and business sector and increase competences for create a business plan • to encourage ideas and practice exchanges to increase cooperation between youngsters in europe

The methodology will be based on nonformal education and will consist in games, presentations, debates, role plays and simulations.

Main results of the project will be gathered in a „Green Book„ that together with informative materials and educational kits will be edited on a final DVD. Sustianability of project and partnership will be provided by communication between partners, by a common dissemination and exploitation plan and by writing new application in Erasmus + programme.

ERASMUS+, YOUTHPASS KEY COMPETENCES Erasmus + is a programme financed by European Commission for 7 years between 2014-2020 that for youth sector has the aim of supporting learning, education and mobility of youngsters and youth workers.

Youthpass is a Certificate which describes the activity itself and confirms the participation of a youngster/youth worker in a project. It is also a Certificate that has the option of being extended to include a summary of the participant’s learning outcomes based on the Key competences. Using an official Youthpass Certificate increases the recognition of the participant’s learning.

1

COMMUNICATION IN THE MOTHER TONGUE

Communication is the skill to understand and express ideas, facts and feelings.

2

COMMUNICATION IN FOREIGN LANGUAGES

Communication is the skill to understand and express ideas, facts and feelings with people who think, talk and act differently.

3

MATHEMATICAL COMPETENCE AND BASIC COMPETENCES INSCIENCE AND TECHNOLOGY

During our preparation and the exchange itself, you can be busy with this skill.

4

DIGITAL COMPETENCE

Digital competences have to do with when you learn to handle the computer, for example how to send e-mails, how to make a poster, or how to work with new programs.

5

LEARNING TO LEARN

6

SOCIAL AND CIVIC COMPETENCES

7

SENSE OF INITIATIVE AND ENTREPRENEURSHIP

8

CULTURAL AWARENESS AND EXPRESSION

Everybody learns every moment of the day.

One can learn in various ways, like by talking to others, or by listening, by searching for information or by attending a workshop.

How do you behave with others? Can you cooperate? Do you ever do some-thing for someone else or for people in the neighbourhood?

Everyone has ideas and thinks about the things that can be done in an exchange project. But are all these idea being executed?

Do you know what is typical for your culture? Do you know why the Dutch use orange as their national colour, why Italians have an aperitivo, why the Greeks smash plates?

WORKSHOP nr 1 UNEMPLOYMENT WORKSHOP SITUATION At ďŹ rst, everyone had to think individually about his/her country and try to recall some data about the situation there. They had to use the experience they had so far and some examples according to their conception of business and unemployment or even their imagination. It was sometimes also needed the use of internet or the working experience of the older members.

The most important part was the team-work, as the members of the groups had to cooperate. At the same time, they separated the different works that had to be completed according to their special skills and ideas.

CONCLUSIONS According to the results of the research, some important conclusions were reached. Countries of the South, like Greece, Spain, Italy, Romania and Bulgaria have higher unemployment rates than northern countries like Latvia, Estonia and Lithuania. What is also remarkable is that in the latter countries, the government helps young people between the ages of 16 and 24 years old to ďŹ nd a job when they are unemployed.

Furthermore, the participants were in a process of brainstorming about the most valuable instruments that someone needs to start a business.

Some of them are the capital, bank and law contracts, approval of the city, the appropriate knowledge, sponsors, advertisement etc.

WORKSHOP nr2 OPEN SPACE Visual strategies for Marketing/Advertising Promotion

GRAPHIC DESIGN ADVENTURE PARK LOCAL GUIDE

Development of local economies Entertainment and group games

Interaction between people Creativity and Imagination

ONLINE COUNCELING ART FESTIVAL

Exposure to the internet world New contacts through the social media Working from distance Self-development and Education Teach how to teach

WORKSHOP nr3 PLOT CASE CONCLUSIONS In this game there were 4 TEAMS representing 4 DEPARTMENTS of BUSTENI: • ECONOMY • INFRASTRUCTURE • EDUCATION • HOUSING First each team had to make their own negotioation strategy. Then choose 2 leaders that goes to the big negotiation table with the other department leaders.

There were 2 rounds of negotiation. The first one without audience and the second (final round) with it.

The leaders of the department agreed on the strategy quickly and faster than expected without much arguing. Communication between leaders was more collaborative than competitive.

SKILLS DEVELOPED communication negotiation

collaboration strategic thinking

trusting

social awareness quick decision making

WORKSHOP nr4 ISLAND CONCLUSIONS Each group organized the available space of each island in a “fair” and “equal” way. The members of each team negotiated between each other and tried to define the basic needs. For example most of them gave high importance to the water and food supplies, the safety of the citizens and the energy production. At the same time they focused on the city services and function like administration, Health, Communication, Spiritual issues and Entertainment.

In the second part of the activity, some new facts and situations had to be considered. The participants had to deal with new tasks about developments or dangers in the island and discuss as a group and find solutions. The result was really encouraging as the cooperation and decision making was most of the times successful as long as everyone was satisfied.

SKILLS DEVELOPED entrepreneurship collaboration

problem solving

setting priorities sense of initiative building a project creativity

considering different perspectives

BUSINESS WORKSHOPS COMMERCE / TRADE AGRICULTURE PRODUCTION TURISM SERVICES INDUSTRY RECYCLING

SERVICE Self ED We are offering educational sessions and activities for 16-30 year - old people. We are in the educational field.

In our center we will offer alternative education that will help people go from surviving to thriving.

The program is divided into different sessions and activities.

Topics: • Nature • Society • Psychology • Self-exploration The service will be attractive particularly to those who would like to discover new points of view and new things about themselves.

SERVICE Basically we worked on a short analysis to ďŹ nd out strengths, weaknesses, opportunities and threats.

One of the strengths is that our company has a powerful potential for the global development. On the other hand, one of the main weaknesses is that we have a lack of resources.

We created a structure of our company which is based on 3 parts: Marketing, Board of Trainers, Finances Our marketing plan has as target people of the age of 16-30 years that are students, young parents, youth workers and people involved in NGO’s.

The second step is to reach them by media, information campaigns and different types of advertisement.

The ďŹ nal step is to keep the customers interested and involved by high quality services and making the process of learning form.

SERVICE With Self-Ed we hope to help people to develop themselves in profound ways, so that they can start to contribute to create a better society.

The target is the youth generation, because they will continue the rumors of development of the future generations, but we also encourage older people to take part, to help them improve their quality of life.

INDUSTRY ANIMALISTIC Animalistic produces drinks. The ones that are allowing you to communicate with animals in a very easy way. You can easily talk and understand the animal about ten minutes.

Drink tastes really good and we have different flavors according to the animal that you want to understand:

dog, cat, horse, fish etc.

Animalistic factory is the biggest one all over the Europe and it is located in Busteni, Romania. Thanks to our I+D team we develop a kind of “magic potion” to make humans able to understand and speak with animals. But remember, it’s not magic, it’s science. Also we have special machines to distill it to offer our clients the best quality.

The company who are behind all of it to secure the best communication between you and your pet. We are selling our products all over Europe. That means you can buy a drink also from all different countries in Europe.

NGO and other associations support our idea: WWF, Greenpeace and locals animal lover association, due to how much we are going to improve the animal lifestyle (In the next workshop brochure you can see more utilities for our products and how we can help animals).

INDUSTRY We think every owner is dreaming about how to understand he’s or she’s colleague. But it’s not only for the regular dog or whatever animal owners.

Also the people who are blind, can use this magical drink to communicate with he’s or she’s dog better. Or how good it would be if you are going to the veterinary if your pet have some injuries!? Pet can now tell to the doctor exactly where he is feeling a pain.

Basically the value and the possibilities of this product don’t have end.

All things that you imagine to do with your pet or any other animal now can be possible. We resume here some of our customers: Pet owners, Circus, Police, Veterinaries, Zoos, Blind people, NGOs like Greenpeace or WWF… For the Logo we just take the first letter of Animalistic (A) and add some dog footprints. We think that is a simple logo that everybody is going to understand and it will be easier for them to recognize our brand in the shops.

The slogan is “It’s sounds familiar”, which represent the fact about humans and animals are going to understand each other finally, improving the communication and for sure their quality live and relationship. Also we have some “Promotional Slogan” like: Shake IT, Drink IT, Understand IT. To promote it, we will work in online promotions and some clips with “Funny situations” where we can see some of the benefits of our products in our daily life. No one can compete with us at the moment, so we need to be creative and original. That will do people loves us.

INDUSTRY The animalistic factory is one of the biggest in Europe. There are a lot of people that are working there in order to have a positive result. The HR, the management director, the operator management and the accountant are cooperating very effectively. They are organizing the whole production and are helping the other employees. More specific the operator management is responsible for the chemist, the engineers and the tasters, meanwhile the marketing director assist the sale manager. Everybody is working hard. They are working not only in an individual level but also in teams.

Animalistic drink has a unique recipe which is protected. That’s the reason for not having competitors due to the fact that is worldwide known. It promote creativity and positivity. It makes the relations between the humans and the animals better. People who are using it are very optimistic and active members.

Our company can be really beneficial not only for the human individual but for the communities too. It can offer better communication between the human and the animals. It is also eco-friendly and can be a very good solution in eco-problems, such as the animals in danger. This drink can also improve the animal’s lifestyle. The animals can talk to people and ask for whatever they need.

They can complain about circles, zoos, etc.

Due to the fact that our company is the only one that is creating this drink, there are some risks: Firstly, it’s of primary importance to promote our drink all over the Europe.

On the one hand, maybe our society is not ready for this change or it is against people’s believes and feelings. On the other hand, some people may be addictive to that drink.

This is really dangerous for our community. But Fortunately, we will have more costumer that will be supporting us.

TOURISM ~Tic-toc, open the lock!~ Let’s play…

Are you bored of the usual holidays and the laziness?

Are you looking for some adventure?

If you are ready to challenge yourself, we have just the right place for you!

Our goal is to offer Europe an alternative way of entertainment. We are planning to create special escape/mystery rooms with tasks and activities that require team work and creativity to solve the mysteries and escape.

In the field of tourism we are developing the basic, old model of classic tourism and promoting something initiative and creative. We are introducing a form of problem solving and mind games as a productive touristic attraction of quality.

We are introducing all inclusive holiday packages and affordable alternative holidays for creative and motivated people all around Europe. We are about to bring the next big thing in alternative tourism and active holidays. Different theme per month, different location per year and you just can’t miss this unique experience.

Rooms full of mystery and adventures are waiting for you.

Are you brave enough to enter?

TOURISM Our target group is quite wide as it includes every person willing to challenge himself. We are offering affordable holidays for tourist groups as well as for individual creative people from Europe and from all around the world!

Furthermore we can offer not only entertainment but also useful informal education sessions for schools, students, non formal group, sport teams, Erasmus students and volunteers.

Furthermore we can provide team building and communication games and activities for organizations and private companies.

Public organizations can develop its productivity and creativity by offering their employs the opportunity to participate in our non-formal learning challenges.

TOURISM Tic-Toc, Open the Lock has a liberal and creative management team. The final decisions are taken by the six founders of the company. They have different responsibilities in four main functions- 2 creative and marketing managers (Rosie, Antonia), 2 project managers who work for the future theme and locations (Cristina, Mateo) a financial manager (Edgars) and a coordination manager who will take care for current operations (Riho). All the employees of the company can contribute in the decision-making process by expressing their opinion freely, making comments and other suggestion.

The company will rely mainly on digital marketing. It will have a company website where people can learn more about the business can make online reservations and can leave comments. Promotion of the escape rooms will happen on the social media such as Facebook, Youtube and Instagram, and other sites and forums for alternative tourism. We will create company videos, videos with players and many visual materials.

Tic-toc, Open the Lock! is bringing a whole new level in alternative tourism and active holidays which means that the main risks on the market will be to convince international tourists to take on the challenge and to find accommodation partners.

At the same time though, we decide to take the risk and turn it into opportunities, by having the courage to suggest and administrate something totally new and unique.

If you are ready to challenge yourself If you want to gain international friendships, If you want to improve your communication skills, If you believe in a better future, Tic~toc, open the lock is the perfect place for you. Let’s play…

RECYCLING PHOENIX TREE We provide services how to recycle memories, to expand the life in a different form. Trees instead of cemeteries in where corps do exist. This is the way how to remember a person even when the one is gone. This is the way how to make a ‘gone’ person still alive after the death. To make him alive and to give a second life – it is for relatives to remember, to visit it’s alive grave and to make cemetery of the trees.

The “Pheonix Tree” as it’s known, would incase a corpse into a capsula like an egg shape and then be buried underground with trees on top of them. As our bodies decomposes,the tree would gather nutrients and from the decomposing pod, and the circle of life would march on.

This idea is not about just keeping an alive memory about our relatives, it could also lead to replace the cemeteries with “living” parks. Instead of visiting a spooky, sad cemetery visitors will enter a beautiful memory forest full of hope and promise of new life. Loved ones would care for the tree, seeking comfort beneath is shade, which is far more than you can expect from a tombstone. Low maintenance swaths of land that require minimal irrigation will provide new and protected wildlife habitat, and serve as carbon sinks and natural “air freshners” to nearby urban areas.

They anticipate advance purchasing of their burial capsules, stating that each client will be able to chose their favourite tree. The projetc’s site already has a number of trees to chose from.

RECYCLING Life after life!

Can ‘’see’’ by looking at the tree. It is an opportunity to plant a tree instead to have a grave. Relatives can see their dead beloved ones looking at the tree which conception is in a different kind of form. The customers are relatives itself and people who are going to die and are in a condition to make a decisions on their own.

To have this opportunity there are many pluses for environment as well.

Customers can feel better by feeling that they can add their hands to grow a tree in the park which is basically a cemetery. That means mother nature will say big ‘Thank You’.

It’s conception is a corpse into a capsula like an egg shape and then will be buried underground with trees on top of them. This is how the circle of life would generally continue as a mortal combination in the tree. It can take a long time to grow a tree but it can feel that the customer have their relatives and also kind of symbolic for their existing generation.

RECYCLING Management SHARE HOLDER CEO MARKETING DEPARTMENT

TECHNICAL DEPARTMENT

ACCOUNTING DEPARTMENT

COSTUMERS SUPPORT

Marketing plan • collaboration with others burial services provider companies. We will reach some of our customers through them and in exchange we offer them the possibility to gain more money by providing final part of our service- tree planting- funeral.

• Offensive strategy – ask people to choose between cervices by offering them examples • Page social media advertising • TEDEx is a non-profit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less) • Exhibition we can promote our company • Google advertisement Main marketing risks • It’ s a new idea and might it be rejected by people • Too expensive to change the mind of people by applying marketing tools • The market is too small to successfully operate this business Values • Oxygen (trees produce) • Environmental Friendly , regular commentaries increase pollution. (true factgoogle it), and consume land which is becoming more and more expansive and available.

• The current concept of funeral traditions is very old and religious based. We offer another way how to address this issue. As societies are changing and becoming more open minded people who have a different approach to life might be interested in this services – further developing societies.

COMMERCE NAYNAS “NAYNAS” is a new e-commerce company that promotes small local producers of traditional products.

Our main goal is to encourage the preservation of traditions and allow the hand-made products to reach a larger circle of people.

“NAYNAS” works on the internet so we can unite all European countries.

We rely on people who are facing difficulties with promotion of their products.

We all make benefits from cooperation because we have similar interest.

So if you are interested in international communication, helping to each other and if you believe in the importance if saving traditional, cultural things- join “NAYNAS” and contact us.

Get more information on www.naynas.com info@naynas.com

COMMERCE As we have already mentioned “Naynas” is focused on the presentation of traditional art, so that is the main reason why our customers could be described as s group of people who are interested in traditional art of European countries.

Every person which is creating that kind of art as handicrafts, garments etc. could be promoted on our website.

People from all over the world can find every European country on a virtual platform and purchase traditional products of them.

Our services will be attractive to people who want to get in touch with the local culture of each country and to people who want to decrease the negative effect of commercialization.

COMMERCE We will build strong connections between all the positions in the company.

Everybody will be subordinated to the chief executive officer. He will be obliged to take care of the other people in the company by giving advices, new ideas, attract new customers, etc.

The other positions will be: Financial manager, IT manager, marketing manager, logistics manager, PR manager.

There will be made new position which will be occupied by the CEO. It is called Ranger and he has to go to the small villages in the mountains and research for traces of unknown art.

The main risk will be the lack of many people who won’t promote their skills that way. Also the customers willing to buy something could be quite limited.

For this is too specific art and it is not popular among the society.

“Naynas” will show to people the diversity of the regions of the countries.

That appear in our platform. Our main goal is to preserve cultural heritage of each country as much as possible. Nowadays people face the problem to find traditional things easy, usually it is necessary to travel from country to country when you want to pursuit their traditional things.

Our company is ready to solve this problem by giving an opportunity to find everything at one place so you can pursuit traditional things easier because they will be more visible. It is the way of improving cultural heritages‘ preservation by using internet, mass media and technologies.

AGRICULTURE URBAN VEGGIE Urban veggie is a company which represents healthy life, sustainable future and local development.

Our aim is growing eatable plants on the top of the roofs. With overpopulated cities and huge costs of food production, it is necessary to ďŹ nd a way to have fresh, tasty and cheap food at your table every day.

Urban veggie offers an innovative way of growing your own high quality and ecological vegetables in your own building. Creating an orchard in your terrace, you are contributing to the sustainability of the environment and the creation of a greener future.

AGRICULTURE Urban veggie has created a model of business that adapts to different audiences, from construction companies to community of neighbours.

Our philosophy is to facilitate the design and set up of the orchard depending on the conditions of the different buildings.

We can collaborate from the beginning with the construction companies by helping in the design of the terraces, or with the neighbors by solving problems about the irrigation and supply of the soil.

Currently, we are working in a project with the local government in order to implant our technologies in public building.

AGRICULTURE Throughout social networks, Urban Veggie is getting closer to the individuals that would like to grow their own terrace in their block of buildings.

In order to promote collaboration and co working in different ďŹ elds, we are participating in fairs and events for entrepreneurs, On the other hand, we are holding meetings with the construction companies in order to design a plan for the new buildings in the city.

Nowadays, the market is very competitive and we are aware of the impact that our idea can have in industrial and massive producers. Therefore, we know that the competency will be very aggressive and some other entrepreneurs may take our ideas.

Nevertheless, since we are working for a better world, alternative projects similar to us will be always welcomed and supported by Urban Veggie.

PRODUCTION BEVILO TUTTO New ideas always, yes new ideas • Are you traviling a lot, are drinking a lot, really that you can’t stay long time without your home’s wine?

• Did the airport control bother you a lot, did they force you to leave your bottle before?

DON’T THINK A LOT DON’T WORRY ABOUT ANY THING , WE HAVE THE SOLUTION BEVILO TUTTOOOOOOOOOOOOOOOOOOOOO Bevilo tutu is our magic solution for you, just take some of our amazing cubes where ever you want and have fun.

Our cubes can pass aaaaaaaaall chick points, and even that you can drink it or eat even in the craft plane.

With all best regards Bevilo tutto staff

PRODUCTION Bevilotutto’s strategy of marketing is concentrated in satisfaction to our costumers.

We defined our target: business man and travelers who like wine and have difficult to transport wine with airplane.

Bevilotutto’s solution is made to transport wine in accomplishment with internationals flight law to avoid any risk of terrorism or contraband of wine.

Bevilotutto is a solid and ultra light package perfect to airplane or cars.

With just 10X10 cm you can carry 1 lt of wine in 1 mt3 and you will not have any kind of problem with police.

Another target is the big transport companies and big investitors. We can transports your wine in every country fast and easily and them will saving money from expedition cost. Also the cube it’s the perfect structure for containers and airplane cargo.

Logo: The logo show the idea of our project and the grape represent the essence of wine with the color of wine and the “Italian wine style”

Slogan: describes the bevilotutto added value and absolute advantage in the market.

“FIRST IT’S SOLID LATER IT MELTS”

PRODUCTION Bevilo Tutto’s company strategy is focused on marketing mix: • Launch price from 5 to 7 euros to attract customers with a low promotional price. The price is lower than the price of other wine companies.

• Bevilo Tutto is a new shape of wine as a solid cube. Bevilo Tutto is innovative solution never seen before.

• Promotion on social media, magazines, flyers, big posters, TV spots • Distribution: Airports, E-commerce, supermarkets The product will add for tomorrows life and society: •You can take it anywhere you want •No more heavy or broken bottles •Create any shape you want Risks: • Research and developement cost too high to promote „Bevilo Tutto“ • Industrial espionage • People will not understand the aim of the product • No space in the market to „Bevilo Tutto“

PHOTOS

THANK YOU! FIRST STEPS BUSTENI

‘This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.’