2013
Advertising Rates Circulation: 25,000 Bimonthly • Deliver: 6 Issues
Effective January 2013
2013 Advertising Commissionable Rates Main Section INSIDE PAGES Two-Page Spread* Full Page* 2/3 Page* 1/2 Page* 1/3 Page 1/4 Page
GENERAL POLICIES
6X
3X
OPEN
$2,470 $1,675 $1,200 $9600 $7200 $5959
$3,185 $2,150 $1,450 $1,220 $9100 $7400
$3,570 $2,405 $1,650 $1,355 $1,010 $8200
*Bleed available at 10% premium
PREMIUM PAGES
Full Page 6X Only
Outside Back Cover Inside Front Cover Inside Back Cover Page 1
$1,900 $1,780 $1,715 $1,725
Special Sections HEALTH CARE
Advertorial Photography, writing, layout, and production are included.
Display
Non-Commissionable rates
Full Page 1/2 Page Vertical
$2,150 $1,220
Word Count
400 200
Non-Commissionable Rates
Commissionable rates 6X
Full Page $1,6750 1/2 Page V/H $960
3X
$2,150 $1,200
(Produced by Today’s Publications)
PARTY PLACES
Option A
$750 each
Option B each
Includes: Pictorial Display (half page), Facebook, and Bold Directory Listing
$200
Includes: Directory Listing only
DIRECTORY
1 Inch (250-260 characters) 2 Inch (740-750 characters) 3 Inch (1,150 characters) Summer Camps**
Available 6X only
1X – 3X
$300/year ( = $50/issue)0 $450/year ( = $75/issue)0 $600/year ( = $100/issue) N/A
N/A N/A N/A $125/issue
**Summer Camps are 3 Inch only, and available 1X, 2X or 3X. The Directory “character count” includes all punctuation and spaces between words. You may change descriptive information in each issue. However, it must be done by Advertising Space Reservation Closing Date. All Directory Listings are pre-paid. We reserve the right to edit if information is too lengthy for space. Each Directory Listing appears on www.TodaysFamilyNow.com.
FAMILY FINDS 1/6 Page Module
4X – 6X
1X – 3X
$260
$350
Display either photo or logo (not both). 30-50 words of copy. Photo services available starting at $50.
For advertising information, contact your Advertising Executive today! Phone: (502) 327-8855 Fax: (502) 327-8861 Email: advertising@todayspublications.com
• Discounts: Agency commission, cameraready or repeat same ad afforded 15% of commissionable billing to recognized agencies furnishing digitally complete ads. Commissions shall be forfeited on all accounts not paid within 90 days of invoice. • Non-profit agencies with 501(c)(3) or 501 (c)(4) designation (excludes not-for profit) afforded 10% discount. • Special Positions: Publisher cannot guarantee position for any ad unless a special position premium of 10% is paid in addition to ad rate. Available only on ads Half Page and larger. Publisher reserves the right to deny the placement choice. If placement is not met, premiums will not be charged for that issue. • Special Advertising Options: Pricing for inserts, tip-ins, and gatefolds available upon request. Website advertising rates available upon request. • Ad Design & Production: Production charges are included in published rates. Photography is available and priced upon request. • Electronic Files: Publisher is not responsible for additional output charges on electronic files that are incorrectly assembled. Art submitted on disk or via email will run ‘as is.’ There will be no match print proof provided and no color correction on scans or any other areas of artwork. • Billing: Payment due by the first of the month after the date on invoice. Invoices unpaid beyond 30 days are subject to a service charge of 1.75% per month. Pre-payment required on all new accounts. • Errors: Despite careful proofreading, occasional errors may occur in advertisements. Publisher cannot accept liability for such errors. Claims for adjustment must be made within 15 days of publication. The Publisher’s liability for any error shall not exceed the cost of the space occupied by the ad. • Acceptability: Publisher reserves the right to reject any advertisement of questionable taste or exaggerated claims. The Publisher accepts advertisements with the understanding that the Advertiser and/or Agency are responsible for the content of the ads and absolves the Publisher from all claims. Any advertising copy resembling editorial material, in the opinion of Publisher, shall have the word “Advertorial” printed on the page. • Advertising Agreement: Agreements must be completed within 12 months from the date of first insertion. Cancellations must be received in writing and will be accepted up to space reservation closing date. If cancel lation notice is not received by that date, Publisher reserves right to fill the space or run Advertiser’s previous ad. The Advertiser will be billed for contracted space. • Short rate policy: If an Advertiser cancels an existing Agreement, they will be re-billed at the applicable rate. All orders accepted are subject to the terms and provisions of this rate card.
2013
Ad Specifications FILE REQUIREMENTS • Email ads to: ads@todayspublications.com A confirmation reply will be sent when ad has been accepted.
• Preferred File Format: PDF • PDFs must have fonts embedded in the file. • Resolution should be 300 dpi for all file types. • All colors must be converted to CMYK. NO spot colors. • Screens should be 150-line. • Any files from websites (72 dpi) will not be accepted.
AD SIZES
CLOSING DATES 14.5” x 9.75” FEB/MARCH 2013 7.25” x 9.75” Distribution 4.75” x 9.75” February 8, 2013 3.5” x 9.75” Space Reservation & Information January 3, 2013 7.25” x 4.75” Press Ready Materials Due 2.25” x 9.75” January 10, 2013 4.75” x 4.75” 3.5” x 4.75” APRIL/MAY 2013
WIDTH x HEIGHT
Two-Page Spread Full Page 2/3 Page Vertical 1/2 Page Vertical 1/2 Page Horizontal 1/3 Page Vertical 1/3 Page Square 1/4 Page Square
Distribution
BLEED SIZES
WIDTH x HEIGHT
April 9, 2013
Two-Page Spread with Bleed Full Page with Bleed EMAIL ADS TO: 2 ads@todayspublications.com /3 Page Vertical with Bleed* 1/2 Page Vertical with Bleed* 1/2 Page Horizontal with Bleed 1/3 Page Vertical with Bleed*
17” x 11.125” 8.625” x 11.125” 5.625” x 11.125” 4.375” x 11.125” 8.625” x 5.5” 3.125” x 11.125”
Space Reservation & Information
*Achieved by adding 1/8” to ALL 4 sides of standard ad sizes. Our production staff will crop bleed as necessary, based on ad placement on left-hand or right-hand page. Bleed Must Extend 1/8” beyond Trim Edge = 8.625” x 11.125”
If Today’s Publications is to produce: 1. Provide a press-ready logo in a PDF or JPEG format. Or, provide crisp letterhead or a business card for scanning. 2. Providing brochures or previously created ads also helpful. 3. Advertiser is responsible for obtaining reprint permission of any copy or photography provided.
Final Trim Size = 8.375” x 10.875”
Do not send ads this size.
Bleed Ads Live Area = 7.5” x 10”
February 25, 2013
Press Ready Materials Due
March 5, 2013
JUNE/JULY 2013 Distribution
June 7, 2013 Space Reservation & Information
May 2, 2013
Press Ready Materials Due
May 9, 2013
Full Page or Full with Bleed
AUG/SEPT 2013 Distribution
August 8, 2013 Space Reservation & Information
July 2, 2013
Ideally, all important information should be kept within this area; but MUST be within 1/4” from Trim Edge.
Press Ready Materials Due
July 9, 2013
1/3 Square 2/3 Vertical
1/3 Vert
OCT/NOV 2013
1/4 Square 1/2 Vertical
1/2 Horizontal
Distribution
October 8, 2013 Space Reservation & Information
September 3, 2013
Press Ready Materials Due
September 10, 2013
DEC 2013/JAN 2014 Distribution
December 6, 2013 A ZION PUBLICATIONS, LLC PUBLICATION
9750 Ormsby Station Road, Suite 307, Louisville, KY 40223 TodaysFamilyNow.com
For advertising information, contact your Advertising Executive today! Phone: (502) 327-8855 Fax: (502) 327-8861 Email: advertising@todayspublications.com
Space Reservation & Information
October 29, 2013
Press Ready Materials Due
November 5, 2013
REV 11-20-12