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contents
SEP/OCT 2025 VOL. 16, NUMBER 4
also in the issue
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26 on the cover Best of Business
Once again, the readers have spoken—meet the leaders in law, public relations, banking, and more, voted on by the Westchester community. By Paul Adler, Amanda Buchman, Cristiana Caruso, Anna Rose Cooney, and Jessica Jafet. Edited by Jonna Gallo Weppler
38 The Parent Trap
Sometimes it can feel like an either-or scenario: succeed at work or take care of everything at home. With a proactive mindset and the willingness to offer reasonable assistance, companies can support families and retain great people in the process. By Lauren Tetenbaum
44 Taking Care of Business
Gone are the days of franchises being mostly fast-food restaurants. Owning one (or more!) requires an entrepreneurial spirit and rock-solid work ethic. We dive into how local business owners got started and what they’ve learned along the way. By Jonna Gallo Weppler 4
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How one construction company has evolved with the times; a local career expert offers smart tips on guiding your recent college graduate in this tough job market; our favorite gadget for muscle recovery; the latest updates on business initiatives in the county, and more.
61 In the Know
Red flags that job recruiters look for when hiring; an HR expert examines navigating workplace relationships; business podcasts worth giving a listen; using AI to optimize employee performance reviews; a startup that brings out the author in anyone.
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FROM TOP LEFT: COURTESY SPINSHUDSON; ADDMESHCUBE/ADOBESTOCK; DAVID PEPERKAMP/ADOBESTOCK
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914INC. SEP/OCT 2025, Vol. 16, Number 4. Copyright ©2025 (ISSN: 25757385; USPS: 20470) is published six times per year by Today Media, a Martinelli Holdings LLC, 2 Clinton Avenue, Rye, NY 10580. Periodicals postage paid at Rye, NY, and additional mailing offices. All rights reserved. 914INC. is a registered trademark of Today Media, a Martinelli Holdings LLC. The contents of this publication may not be reproduced either in whole or in part without the written consent of the publisher. 914INC. assumes no responsibility for unsolicited materials. Subscription: $19.96 a year. Call 800.254.2213. ATTENTION POSTMASTER: Send address changes to 914INC., PO Box 291785 Kettering, OH 45429. Address changes should be accompanied by a mailing label from a recent issue.
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The Best Is Already Here
A
s summer winds down and fall ramps up, I couldn’t be happier to raise a glass to the people and places that keep our local economy buzzing. It’s been a banner year for our annual Best of Business Awards—the Westchester community showed up big time, casting the most votes ever in the contest’s seven-year history. The 2025 lineup of winners includes both first timers and repeaters and proves that high standards, hard work, and doing right by your community goes a long way. We’re also zooming in on local franchise owners—savvy entrepreneurs who blend national brand power with local heart. It turns out that franchising is far more than cookie-cutter storefronts and corporate compliance; it’s a leap of faith, a crash course in hustle, and, for many, a personal passion project. And finally, let’s talk about working families. If the last few years have taught us anything, it’s that supporting working parents isn’t just ‘nice’—it’s necessary. We dig into what businesses can do to step up and make the workplace a better fit for caregivers, and how to implement those policies. Spoiler alert: everyone benefits. So, whether you’re sneaking a read between meetings or flipping pages in the school pick-up line, we hope this issue leaves you feeling inspired, energized, and proud to be part of this unique, dynamic community.
Never miss an issue. Scan and subscribe!
Cristiana J. Caruso
Editor-in-Chief
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Watching Judge me, but I’m rewatching MTV’s “Teen Wolf”—I loved it when I was in high school, and I always enjoy binging something a little supernatural when fall starts to creep around the corner. And before you ask, of course I was #TeamStiles. Listening to all of the podcasts in our story, “Hear and Now” on page 72! They make knowing what’s happening in the business community effortless and my commute has never felt faster. Reading All the Colors of the Dark by Chris Whitaker. It’s a cross between addicting thriller and sob-inducing prose. The only way I could put this one down is if someone ripped it from my hands. Eating If you weren’t judging me before, you totally are now, because I am All In on everything pumpkin spice the second products start hitting stores in late August. My personal favorite pumpkin spice latte? The one at Pop’s Espresso in New Rochelle.
FROM TOP LEFT: COURTESY OF CRISTIANA CARUSO; MTV; BUCKET LIST CAREERS; POP’S ESPRESSO BAR; KATYFLATY/ADOBESTOCK.
WHAT I’M UP TO
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New & Notable
The 411 on what’s happening with Westchester businesses. by cristiana caruso
COURTESY EDGE-ON-HUDSON
Openings
Pull up a chair and stay awhile— behemoth online furniture retailer Wayfair will open its first New York brick-and-mortar store in early 2027. The Yonkers location will span approximately 114,000 square feet and offer 19 departments to wander, filled to the rafters with furniture, decor, and more. This is a huge boost for Ridge Hill, still smarting over losing key anchor stores including REI and Lord & Taylor. Thanks to years of planning and one ambitious nurse practitioner, New Rochelle now has its own
beauty boom. Touchd Medical Spa is gearing up to welcome clients in The Illustrator building at 602 North Avenue. A welcome addition to the mix of new restaurants and nail salons, the medical spa offers wellness, anti-aging, and aesthetic services such as IV vitamin therapy, Botox, biostimulators like Sculptra and Radiesse, IV Vitamin, facials, and more with a personalized approach. Owner and founder Sheneka Dalmage is a Board-Certified Family Nurse Practitioner with over 20 years of experience in health care.
The One Kingsland townhouses are officially on the market in Sleepy Hollow.
Development News Touchd Medical Spa in New Rochelle is making good use of the city’s development uptick.
Here’s a smart real estate move— more waterfront homes are coming to the Rivertowns. The master developers of Edge-On-Hudson announced the sales launch for One Kingsland, the final neighborhood of townhomes in Sleepy Hollow. Westchester’s demand has far outpaced supply for mixed-use, transit-oriented communities, making these new residences a slam dunk. Designed and built by Sun Homes, the townhomes are expected to sell quickly, with availability of the first wave of WESTCHESTERMAGAZINE.COM
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This will be Wayfair’s second brickand-mortar location in the country.
Project MOVER is making transporation accessible in the Rivertowns.
of Dobbs Ferry and Kearney Realty & Development Group announced
a partnership that aims to develop three Village-owned lots into muchneeded mixed-income housing stock. The plan is to transform two vacant lots on Cedar Street and a parking lot at 99 Cedar Street into reasonably priced homes, to create more housing opportunities for workers such as teachers, nurses, and municipal staff, as well as seniors and young professionals, while maintaining public parking at or near current levels. Sale of the lots to the developer and development of the sites will only proceed once an environmental review required by the State Environmental Quality
Review Act is completed and the project receives all required land use approvals. Units would be available to households based on income levels tied to a range of percentages of the Area Median Income (AMI), targeting new residents who would help Dobbs Ferry thrive but can’t find local housing within their budget. (Housing is considered affordable when it costs no more than 30% of a household’s income.) With all that said, the final unit mix for the project and range of AMI eligibility has yet to be determined.
FROM TOP: COURTESY WAYFAIR; PROJECT MOVER
townhomes just released. The launch of One Kingsland marks the latest in a series of milestones at Edge-on-Hudson, which recently celebrated the opening of the first retail location within the community, DeCicco & Sons Sleepy Hollow. The stunning 50,000-square-foot market includes a second level bar and restaurant with outdoor seating. In addition, a new fishing and strolling pier were unveiled this summer at Sleepy Hollow RiverWalk. The Project MOVER e-bike program got rolling this summer in the Villages of Tarrytown and Sleepy Hollow, after a successful pilot season in the Village of Ossining in 2024. This season, 300 more electric bikes will hit the road in a phased launch across the Village of Ossining, Town of Ossining, Crotonon-Hudson, Tarrytown, Sleepy Hollow, and Dobbs Ferry—making it easier than ever for residents and visitors to access safe, sustainable transportation options. Project MOVER is part of a broader regional effort to increase access to clean mobility options and support New York State’s climate goals. Supported by the New York State Energy Research & Development Authority (NYSERDA) through the New York Clean Transportation Prize initiative, the system aims to reduce car trips, improve local air quality, and provide a fun and healthy way to get around. In a big potential win for neighborhood diversity, the Village 914INC. SEP/OCT 2025
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GADGET WE LOVE ( ❤ )
DNAVibe Jazz Band Live by cristiana caruso
DNA Vibe Jazz Band Live $279 dnavibe.com/ products/jazzband-live
by cristiana caruso
COURTESY DNAVIBE
Y
ou know it, I know it, we all know it—busy people often neglect their health, putting their crazy schedules first. (Take this from the person who exercised for three months with a torn bicep.) For many people battling chronic aches, the search for non-invasive, drug-free pain relief has gone down the path of light therapy. Red light therapy in particular has shown promise in pain management, collagen stimulation, and muscle recovery. The DNAVibe Jazz Band Live—a sleek, wearable device that promises to ease pain, reduce inflammation, and accelerate healing using a cocktail of red light, infrared, pulsed magnetic fields, and micro-vibrations—is an interesting option in this space. Suddenly, an
hour-long commute or a Zoom that could have been an email presents an opportunity to multitask. At first glance, the Jazz Band Live looks more like a futuristic brace than a medical device. It’s a lightweight, flexible band housed in a loop fabric pouch, with dual bands that can be wrapped around your wrist, back, neck, or knee. Inside, it hosts four distinct therapeutic modes: red light, near-infrared, magnetic pulses, and micro-vibration—all of which are scientifically associated with reduced pain and inflammation. Controlled through its builtin interface, the Jazz Band Live allows you to customize treatment intensity and duration. A typical session runs 20 to 30 minutes, and users are encouraged to use it twice a day for optimal results. The science behind the
“
For many people battling chronic aches, the search for noninvasive, drug-free pain relief has gone down the path of light therapy.
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technology is solid: red and nearinfrared light penetrate tissues to stimulate cellular activity; pulsed magnetic fields are believed to aid circulation, and vibration therapy may boost muscle recovery. But how does this net out in the real world? Back to my torn bicep. The morning after a tough workout, I strapped on the Jazz Band Live and plowed through my first round of emails. My usual elbow pain vanished after just one session, accompanied by reduced swelling and improved flexibility over several weeks. While wearing, it feels like a warm compress crossed with a gentle massage. While the Jazz Band Live scores high marks for design and portability, the fact that it has to be plugged in can be a bummer for active users. The 10-foot cord offers some range, but for more flex you’ll need to buy the optional rechargeable battery ($35) or car adapter ($20). Still, the 10-foot cord offers decent flexibility for home use at home, and the MagSafe-style connection makes setup a breeze. The swankier model, the Jazz Band Vibe, is paired with an intuitive mobile app, which lets you adjust light therapy modes and provides guided session suggestions. For those who like tech and tracking, this is a big plus. At $279, the Jazz Band Live isn’t cheap, but may offer a promising alternative to, say, physical therapy sessions. A 60-day money-back guarantee makes the investment relatively low-risk—and if you commit to regular use, the device can pay for itself. Bottom line: For those with mild to moderate discomfort, it may offer noticeable improvements in pain, swelling, and range of motion. Those with deeper or chronic issues might need more robust solutions. But for everyday soreness, sports recovery, or preventative care, the Jazz Band Live strikes the right chord. WESTCHESTERMAGAZINE.COM
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Parental Guidance ls Advised If your young-adult son or daughter is struggling to land a first ‘real’ job, they’re in good company. You want to help—but how? LinkedIn is no secret, but in 2025, it’s only one piece of the job search puzzle. That’s where career expert STACEY ROSS COHEN enters the chat. Below, the author of Brand Up 2.0: Propel Your Early Career Success talks tough competition, getting past screening bots, and not giving up. by jonna gallo weppler You have a background in marketing and often say that early career professionals should think like marketers. Can you break that down?
914INC.: Anecdotally among parents of younger twentysomethings, the job market for their kids is terrible right now. Does that sync with what you’re seeing? Stacy Ross Cohen: Yes, definitely. New grads are facing
Over 70% of employers use online searches, including social media, to screen job candidates. Early career professionals need to stand out and really shine online.
COURTESY STACEY ROSS COHEN; ADDMESHCUBE/ADOBESTOCK
a perfect storm: fewer entry-level openings, AI systems screening résumés before humans ever see them, and a shift toward skills-first hiring. So many talented young people are doing everything right: internships, strong GPAs, polished résumés, and personalized cover letters, yet they’re sending out dozens of applications and hearing nothing back. The truth is, being qualified isn’t enough. You need to be intentional, visible, and memorable to break out of the résumé black hole and get noticed by decision-makers.
Sure. It all comes down to the marketing of you: demonstrating the value you bring across every touchpoint, which means your resume, LinkedIn profile, and even your email signature line. Just as great marketers position a product or service to stand out in a crowded marketplace, early-career professionals must answer clearly what every employer wants to know: Why choose you? That means defining what makes you unique and communicating it in a way that aligns with what employers are looking for. When you do this right, doors will begin to open.
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How worried should we be about AI making it nearly impossible for a résumé to get noticed? Do you have a workaround?
It’s a real concern! Applicant Tracking Systems [ATS] filter out countless résumés before they ever reach a human. One-size-fits-all résumés simply don’t work. To get past the ATS, you need to speak the system’s language, which means exactly match the job description’s keywords, keep the formatting simple, and avoid using graphics. I know one recent grad who swapped ‘social media writing’ for ‘content creation’ to align with a job posting and landed an interview. Small changes like this can make a big difference. The concept of job seekers creating and maintaining a ‘personal brand’ is big with you. In your experience, do young professionals and wannabes understand what this is and why it matters?
Not quite, and that’s part of the problem. Many young professionals still believe that personal branding is only for influencers, but it’s actually about your professional reputation as a whole, which is reflected in everything from your emails and LinkedIn profile to how you introduce yourself during an interview. Everyone has a brand, whether positive, negative, or neutral. In today’s world, I view it as long-term career insurance. The strongest brands are simple: clear, consistent, and real.
Got some words of wisdom for when their job search feels like it’s dragging on forever with no end in sight?
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With more than 1 billion users, LinkedIn is hands down the strongest career tool.
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It’s completely normal to feel defeated after rejection. Setbacks are part of the process, not the end of it. Use the downtime to refresh your LinkedIn, learn a new skill, or reach out to someone in your network. Staying visible and proactive builds momentum, and even the smallest steps can keep you moving forward. And just when you’re ready to give up, that’s often when the breakthrough happens. Know that one connection can change everything. Any other advice for moms and dads who want to help?
The journey for early career professionals is more complex than ever, and emotional support can be just as important as career advice. If they’re open to it, encourage your child to reflect on their strengths, clean up their digital footprint, practice their elevator pitch, and offer to proofread a résumé or run a mock interview. Most importantly, remind them that rejection isn’t a reflection of their worth; it’s just part of making their way to where they want to be.
LinkedIn launched a little over 20 years ago. Is it still as relevant as it once was? What’s the best way to use it effectively right now?
With more than 1 billion users, LinkedIn is hands down the strongest career tool. It’s the first place employers look and where doors open, which is why I dedicated a whole chapter to it in my book. Make a strong first impression with a professional photo, eye-catching background image, and treat your headline as prime real estate. You have up to 220 characters to showcase what you bring to the table. In your About section, weave in keywords from job descriptions, highlight what drives you, and share the type of roles you’re seeking. Connect with alumni, join groups, request recommendations, and stay engaged with your network. And don’t forget to add your customized LinkedIn URL to the top of your résumé directly under your name.
Any strategies to make networking easier for someone who’s typically shy versus chatty?
Yes! Start small and focus on value over volume. Networking doesn’t have to mean working a room full of strangers. It can be as simple as sending a direct message to a fellow alum of a school you attended, having a virtual coffee with a mentor, or commenting on someone’s post. I like to think of it as ‘net-worthing,’ meaning building real connections that align with your values and goals. And always try to offer value, not just ask for something.
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Best-selling author Stacey Ross Cohen joined forces with Stanford Graduate School of Business lecturer Allison Kluger and marketing pro Kudzi Chikumbu, a former TikTok executive, to create this 360° view of personal branding and career development. Suggest your kids check it out for tons of tips from over 50 recruiters, HR pros, and LinkedIn experts.
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Thalle Industries CEO and President Glenn Pacchiana reflects on four decades of providing topquality building materials to Westchester’s biggest construction projects. by alli dempsey
D
oing the same thing well for forty years hasn’t been easy, but Thalle Industries— supplier of rock and asphalt to some of the biggest, busiest construction companies across Westchester and the Hudson Valley—has nailed it. The Briarcliff-based company celebrates its 40th anniversary this year, and CEO and President Glenn Pacchiana is laser focused on continuing the company’s local legacy for generations to come. Pacchiana’s father founded the company back in 1985, and his playbook is still in use when it comes to thoughtful innovation. Pacchiana constantly searches for new ways to innovate within the asphalt business, especially when it comes to making more sustainable materials. A key example of this: Thalle’s Virtual Quarry, which has been active since 1997 and has locations in Elmsford, Fishkill, and Montrose. The Quarry is essentially a recycling facility that takes in raw materials
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I think the way we support our customers, and our employees, is what sets us apart.
”
— GLENN PACCHIANA Thalle Industries is dedicated to utilizing green business practices.
There’s a chance you’ve set foot on a Thalle Industries product without even knowing it—for instance, on the concrete in the Beacon Metro-North Station. Also, their stones were used to build the Broadview Senior Housing units in Purchase.
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COURTESY THALLE INDUSTRIES
Rock Stars
from contractors and municipalities, some of which would normally end up going to waste, and transforms them into completely new, virgin aggregate—saving contractors money and a trip to the dump. “They don’t have to throw away stuff that would normally go to a landfill,” Pacchiana said. “Instead, they bring it to us, and we get to put it back into the economy and the community.” Their unwavering dedication to sustainability has earned Thalle several environmental accolades, including Westchester Parks Foundation’s’ “Best Green Friend” award and a “Commitment to Green Business Leadership in Westchester County” certificate from the Westchester Green Business Challenge. On top of all Thalle’s business-related accomplishments, Pacchiana attributes the company’s four decades of success to a longstanding emphasis on employee well-being. If someone has nowhere else to turn to for help, he’s willing to lend a hand with a loan payment or medical expenses. Thalle even partners with the Arbinger Institute, a global organization that works with employees to brainstorm, problem solve and develop leadership and life skills. These sessions, along with seasonal retreats and annual field trips to Arthur Avenue in the Bronx for authentic cannolis, contributed to Thalle earning a spot on 914INC’s Best Places to Work list. “I think the way we support our customers, and our employees, is what sets us apart,” says Pacchiana. “We may not be as big as our competitors, but we take great care of our customers and ourselves. That’s all that matters to me.”
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Coming Soon
#builtbyKINGS
WESTCHESTER COUNTY ASSOCIATION
healthy WESTCHESTER
TOAST NG TO A
THURSDAY OCTOBER 9 2025 Abigail Kirsch at Tappan Hill Mansion
5:30 – 8:30pm COCKTAILS & Seated Dinner
tickets :: WESTCHESTER.ORG
An Evening to Celebrate WCA's Legacy of Healthcare Advocacy & Initiatives
WESTCHESTERMAGAZINE.COM
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Every year Westchester Home presents Design Awards to recognize local architects, builders, and interior designers for their amazing talent, and this year’s winners are particularly noteworthy. On June 26th at the Greentree Country Club in New Rochelle, Editor in Chief Jenn Andrlik and Associate Publisher Ana Medina Mantini presented peer-judged awards in categories such as Home Office, Modern Bath, and Children’s Bedroom.
[
914INC’s Director of Business Development Jack Martinelli was inducted into Archbishop Stepinac High School’s “Forty Under 40” Class of 2025, an honor for young alumni who have achieved great success both professionally and personally. Jack graduated from Stepinac in 2010 and was cited for his accomplishments at his alma mater on April 3rd.
Out & About
]
Our team is always on the go to stay connected with the Westchester business community. Here’s what we’ve been up to recently.
Westchester Magazine honored the best doctors and medical providers in the county at its annual Healthcare Heroes luncheon on May 15th. Winners were chosen by a distinguished panel of top medical experts. Associate Editor Jessica Jafet helped present this year’s 15 honorees with awards for remarkable dedication and compassion at Mulino’s at Lake Isle in Eastchester.
by alli dempsey
COURTESY WESTCHESTER MAGAZINE; ARCHBISHOP STEPINAC HIGH SCHOOL
( inc.quiry )
The cocktails flowed freely on May 20th at the Mamaroneck Beach & Yacht Club when we celebrated 914INC’s 15th class of Wunderkinds. Our staff enthusiastically toasted 21 new inductees—honored in the May/June issue— as they networked, connected, and reveled in their early-side career wins. Pictured from L to R: Interim Publisher of 914 INC. Tammy Keck, Associate Publisher of Westchester Home Ana Medina Mantini, Multimedia Account Manager Ali Cocco, Westchester Magazine Director of Business Development Frank Tarascio
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NETWORK WITH
BEST!
THE
BEST OF BUSINESS PARTY
2025
September 11, 2025
Royal Regency Hotel, Yonkers, NY • 6pm-8pm
For more information and tickets, visit westchestermagazine.com/bestofbiz GOLD SPONSORS
BRONZE SPONSORS
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( inc.quiry ) biz tracker WESTCHESTER’S FILM INDUSTRY BY THE NUMBERS
Lights!Camera! Action!
For years the county has been blessed with a boom in television and movie filming, but lately studios have been tightening budgets and pushing timelines. Other New York regions are swooping in with enhanced incentives and infrastructure to try to get a piece of the pie. But Westchester remains well positioned to capture demand, thanks to a one-two punch of local government support and a wide range of locations. Take a look at some key facts and figures from 2024. research by cristiana caruso, data via westchester County Tourism
$924.2 million
Total economic impact of the film and television industry Altogether, the industry generated
Total spending on film permits and location rental fees
$2.6 million
in total wages, including
in direct earnings.
Total jobs supported by the county’s film and TV industry rose by a whopping
51%
Amount of sales tax revenue generated
$3.2 M Money spent on filmingrelated lodging
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3,103 425
Number of jobs created, including
tourism-related roles
year over year, climbing from 2,053 in 2023 to 3,103 in 2024. Of those jobs,
1,339
were tied directly to production.
RETOTEM/ADOBESTOCK; BOTTOM LEFT: RONNARID/ADOBESTOCK
$1.8 million
$261.6 million $130.2 million
Production activity spanned 1,372 days across the county, signaling renewed and robust momentum.
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White Plains Divorce Lawyers: Skilled, Experienced, and Accountable clients or their spouses are often successful business OurOur clients or their spouses are often successful business owners,executives, executives,and andprofessionals professionals whose finances owners, whose finances areare complex. They choose Law complex. They chooseNolletti Nolletti LawGroup Groupbecause becauseour ourassertive, assertive, client-centered team divorce professionals substantial client-centered team ofof divorce professionals hashas substantial experience in litigation involving significant experience in litigation involving significant assets. assets. Through intelligent planning and meticulous preparation, our Through intelligent planning and meticulous preparation, our cases won before stepping foot in in a courtroom – and casesare areoften often won before stepping foot a courtroom – and our our courtroom courtroom expertise expertise has hashelped helpedus usachieve achievefavorable favorableresults results in numerous andinnotable cases. numerous and notable cases.
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2025 BEST OF BUSINESS
For the seventh year in a row, we turn these pages over to you—our in-the-know readers. Every vote has been tallied, and we happily present the best of the best. WRITTEN BY PAUL ADLER, AMANDA BUCHMAN, CRISTIANA CARUSO, ANNA ROSE COONEY, AND JESSICA JAFET EDITED BY JONNA GALLO WEPPLER
pins Hudson and S at te si on d he ap gr Photo Faure. Fin & Brew by Rana
TEAMBUILDING EXPERIENCE
Spins Hudson / PEEKSKILL
RANA FAURE
Leadership experts often tout the benefits of offsites to help employees regroup, reconnect, and refocus. Take the team to Spins Hudson in Peekskill, an entertainment venue with 40,000 square feet of activities. Options include axe throwing, an aerial ropes course, a two-story laser tag arena, and a rock wall. The building overlooks the pretty Charles Point Marina and even contains a cool satellite brewery. spinshudson.com
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Spins Hudson team moving wgets your variety of fun a ith its ctivities.
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PHOTO CREDITS
With water vie food, Fin & Bwres and great way to woo anyw is the client.
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SIGNAGE COMPANY
DigitizeTV / EASTCHESTER
RESTAURANT TO TAKE A CLIENT TO DINNER
Fin & Brew / PEEKSKILL
It would be a tall order to find a restaurant more apt to wow a client than this dock-to-dish standout, known for super fresh seafood and inventive cocktails. Executive Chef Mike Anastacio crafts creative dishes with culinary inspo from Asia, Italy, and the American South—all served in a rustic-but-chic interior within Peekskill’s Factoria development. Panoramic views of the Hudson are the icing on the cake. finandbrew.com
CORPORATE CATERER
Caperberry Events / WHITE
PLAINS
FROM LEFT: RANA FAURE; COURTESY CAPERBERRY EVENTS; REDCHOCOLATTE/ADOBESTOCK
Small team gatherings, elegant large-group cocktail parties— Caperberry Events can capably cover any occasion. As a special division of the New York Hospitality Group, the full-service catering company serves up delicious food with a side of warm professionalism, at any of its multiple venues or wherever you choose—your home, a party hall, or even a local park. They will work with you on menu selections until it’s exactly what you want. caperberryevents.com
Caperb make mageicrryincan venue you want, any where in the co anyunty.
Marie Musacchio’s deep well of experience as a website developer and online advertiser inspired her to start DigitizeTV, her Eastchester-based company that creates custom digital billboards and menus to boost the bottom line for small businesses. (According to Musacchio, digital signage can increase sales by nearly 50 percent.) A quick text is all it takes to request updates to your signs, and the changes happen automatically. digitizetv.com
BUSINESS LAW
McCullough Goldberger Staudt (mgs) / WHITE PLAINS
MGS has been one of the county’s leading law firms for four decades, thanks to a solid roster of attorneys with environmental, commercial, municipal, not-for-profit, and real estate expertise. The practice played a key role in navigating the repurposing of the I-287 corridor, including commercial construction projects (Lifetime Fitness and Wegmans) and a Toll Brothers/Normandy Real Estate partners multi-family residential development. mgslawyers.com
COMMERCIAL PHOTOGRAPHY
John Vecchiolla / YORKTOWN HEIGHTS
For John Vecchiolla, the point of photography is to capture the essence of people, organizations, and businesses. Over the course of his 25-year career, he has collaborated with a wide variety of not-for-profits, hospitals, colleges, theaters, real estate agencies, and marketing firms. He also offers portrait sessions. The visuals he creates tell a compelling story. johnvecchiolla.com
COMMERCIAL VIDEOGRAPHY & WEB DEVELOPMENT
Enormous Creative / PEEKSKILL As a five-time (!) winner of our Best Commercial Photography & Video award, Enormous Creative knows how to produce top-tier content for marketing, advertising, and social media. Its team of experienced content creators can help build brand identity, broaden audiences, and make virtual tours and commercials that encourage public engagement for organizations large, small, and in between. enormouscreative.com
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CORPORATE MEETING VENUE
HudCo / DOBBS FERRY
HOTEL FOR BUSINESS TRAVELERS
When the C-Suite wants to gather offsite for an important meeting, the right venue must check multiple boxes. Offering a full suite of amenities including bookable multipurpose rooms, ample on-site parking, a kitchen, quiet workspaces, free Wi-Fi, and printing, this Dobbs Ferry-based, woman-owned business fits the bill. Note to companies potentially interested in repeat bookings: HudCo offers several convenient membership plans. hudco.co
Royal Regency Hotel / YONKERS
WEALTH MANAGEMENT
Altium Wealth / PURCHASE
Wealth management is serious business. When you want a firm that knows all the ins and outs, Altium Wealth is hard to beat. Clients who trust the financial consultants with their hard-earned money receive a designated team of professionals to guide them through the investment process with a financial plan that is continuously re-evaluated and reoptimized based on the most current information available. altiumwealth.com
SOCIAL MEDIA SERVICES
Buzz Creators / VALHALLA
Knowing how to make the most of social media presence and trends can make or break a company. Mastercard, HEINEKEN USA, Barnes & Noble, and Drybar, among many others, rely on Buzz Creators to fuel their continued success. Helmed by founder and president Christina Rae, the Valhalla-based communications company also leverages its PR and marketing expertise to help regional small businesses and nonprofits increase their visibility in the communities they depend on for success. buzz-creators.com
PUBLIC RELATIONS & ADVERTISEMENT
Thompson & Bender / BRIARCLIFF MANOR
While no public relations firm can do it all, Thompson & Bender comes remarkably close. Adept at social media, marketing, and advertising services, this longtime juggernaut in the county’s business landscape has also excelled in sectors including event planning, promotion, and digital services. Thanks to a particular talent for crisis communications, T&B earned a spot in City & State’s Westchester Power 100 this year for its outsize local impact. thompson-bender.com 30
COWORKING FACILITY/SHARED OFFICE SPACE
Velocity Flexible Workspace / MULTIPLE LOCATIONS
Flexible workspaces aren’t just for remote hires and freelancers in search of a desk away from home. In 2025, Fortune 500 companies and startups alike use this convenient option. And when executives need to get some serious work done, Velocity is rarely far away, with locations in White Plains, Hawthorne, Mount Kisco, Pleasantville, and Stamford. All offer 24-hour access to single and suite offices, conference rooms, and scalable, cloud-based IT platforms. velocityflexibleworkspace.com
CANNABIS BANKING
Valley Bank / MULTIPLE
LOCATIONS
For businesses that have anything to do with the cannabis industry, including growers, dispensaries, and CBD companies, it’s crucial to connect with experienced bankers that understand the legalities and nuances of the complex, constantly evolving space. Valley Bank, with $62 billion in assets under management and 200+ well-staffed local branches, offers cannabis clients the ability to perform secure transactions from anywhere using a seamless digital platform. valley.com
AUDIO-VISUAL SERVICES
Corporate Audio Visual Services / ELMSFORD
Celebrating its 40th year, Corporate Audio Visual Services provides high quality sound, lighting, video, media production, and more. Industries and organizations of all sizes lean heavily on their expert team for budget-friendly technical and creative services to successfully pull off live, hybrid, and virtual events. The company’s success has earned Westchester Magazine’s “Best Audiovisual Services” award for the last six years. corporate-av.com
FROM TOP LEFT: OLEKSANDR POKUSAIADOBESTOCK; KSENIIA/ADOBSTOCK; COURTESY HUDCO
Exhausted executives looking for a home away from home will find that and more at this fabulous family-owned hotel in the heart of Yonkers. The boutique property boasts a variety of different-sized rooms and suites, as well as multiple meeting spaces, a gym, and an on-site Hertz car rental. The Italian fare at Marcellino’s Restaurant is irresistible, and the expansive ballroom can accommodate up to 450 guests. royalregencyhotelny.com
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PHOTO CREDITS
For a s offsite melaetimn-g,dunk HudCo every tithink me.
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Top-tier compa including Pfize nies C&A Digitarl. pick
Events to Remember / HASTINGS-ON-HUDSON
A two-time Westchester Magazine “Best of Westchester” award winner, Events to Remember has all the expertise and tools necessary to successfully conceptualize, organize, market, and publicize events of any size. For two decades, it has been helping entrepreneurs and organizations tell their stories and elevate their brands through conferences, grand openings, galas, and more. eventsremember.com
AFTER-WORK HAPPY HOUR
Red Horse by David Burke / WHITE PLAINS
With its stylish ambiance, inventive cocktails, and expertly crafted small plates, Red Horse is an ideal spot to unwind after a day at the office. The bar offers a vibrant yet relaxed vibe, great for socializing with colleagues. Plus, their happy hour specials make luxury feel approachable after a long day. redhorsebydb.com
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Events to Remember prides itself on one-of-a kind details.
FROM TOP: COURTESY C&A DIGITAL; COURTESY EVENTS TO REMEMBER
CORPORATE EVENT PLANNING
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GRAPHIC DESIGN
C&A Digital / WHITE PLAINS
While the company is headquartered in White Plains, creative agency C&A Digital’s satisfied client base reaches well beyond city limits. The team is particularly adept at translating broad art concepts into focused, powerful messaging for nonprofits and the healthcare, real estate, and construction industries. Since its inception in 2011, C&A has won business from Pfizer, Johnson & Johnson, and Feeding Westchester, among others. cadigitalny.com
COMMERCIAL CLEANING
CClean / CHAPPAQUA
In our post-pandemic era, cleanliness plays a bigger role than ever in how a business is perceived. For over 40 years, CClean’s professionals have been trusted to maintain healthy environments in the region’s top medical, educational and corporate spaces with reliable daily cleaning and specialty services like deep cleaning commerical kitchens, carpets, and upholstery. Ask about their custom app! cleanishealthy.com
BUSINESS NETWORKING EVENTS ACCOUNTING
Business Council of Westchester / RYE BROOK
Tax laws change so frequently it can be tough to keep up, potentially resulting in costly inaccuracies. Sternbach & Rose, a woman-owned agency, provides full-service accounting services with a clear, no-hidden-fees price structure to avoid higher-than-expected bills. The firm’s personalized approach works for organizations of all sizes, no matter how complicated their finances. Bookkeeping, tax prep, payroll processing—check, check, check. sandrcpa.com
HR/BENEFITS/PAYROLL OUTSOURCE PROVIDER
Sternbach & Rose / VALHALLA
BUSINESS INSURANCE
Allan Block Insurance / TARAKACRAFT/ADOBESTOCK
TARRYTOWN
Allan Block Insurance continues to reign as a fan favorite after clinching this category win in 2019, 2021, 2022, and 2024. The agency has been writing tailored policies from A-rated companies for Westchester businesses, families, and high-net-worth individuals for more than six decades, concentrating on protecting companies from virtual attacks and addressing the uniquely specific needs that come with wealth. allanblockinsurance.com
The Business Council of Westchester is the county’s largest and most influential business membership organization, and yet again it earns top billing from 914INC readers in the Best Networking Events category. The organization leans into advocacy, innovation, and economic development, and offers its 1000+ members over 80 virtual and in-person events and programs every year. thebcw.org
Insperity / WHITE PLAINS
When a biz can feel secure about offloading essential but rote tasks like payroll processing and benefits administration, it frees up time and mental bandwidth to focus on growth. That’s the premise behind Insperity, which serves a client base of small- and mid-sized businesses. Based on needs, they can provide helpful HR infrastructure and pro guidance for any HR challenges that arise. insperity.com
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COMMERCIAL REAL ESTATE DEVELOPER
Cappelli Organization / WHITE PLAINS
The Cappelli Organization has been casting a wide real estate net in Westchester and the tri-state area since 1985, tackling large-scale, mixed-use, residential, retail, office, hotel, industrial, and parking projects. The company’s work has literally transformed cities, thanks to projects including New Roc City in New Rochelle, City Center and Renaissance Square in White Plains, and the reimagining of the former Galleria mall site. Cappelli currently has more than 20 million square feet in the development and construction pipeline. cappelliorg.com
llar Leros has aafseteand rep for s service. dependable EXECUTIVE CAR SERVICE
Leros Point to Point /VALHALLA
Yes, there’s Uber and Lyft—but then there’s also randomly cancelled rides and sky-high surge pricing at the worst times. That’s when Leros enters the chat. The family-owned chauffeur service has made a name for itself as the go-to source of safe, reliable transportation in Westchester and beyond. Booking is easy online or through the iLeros app for airport service, concert transportation, whatever you need. leroslimo.com
PUBLIC GOLF COURSE TO ENTERTAIN A CLIENT
Sprain Lake Golf Course / YONKERS
When a golf course is as attractive, well-designed, and accessible as Sprain Lake, it naturally stands out as a primo place to take a priority client. The public par-70 links, designed by golf guru-slash-noted-course-architect Tom Winton, features tight fairways, small greens and rolling terrain for golfers of all skill levels. A driving range, wellstocked pro shop, and terraced Homestyle Grill round out the gold-standard experience. golf.westchestergov.com/ sprain-lake
Sprain Lake offers terrain to tempt golfers at every level.
BUSINESS BANKING
PCSB Bank / MULTIPLE LOCATIONS
With deep roots in the region dating back to 1871, PCSB Bank offers a full range of commercial banking solutions tailored to the needs of local businesses. Offerings include full-service checking, lending, credit card services, and fraud protection. The secret sauce? A combination of communitybank-style personalized attention and the capital and capabilities of a much larger institution. pcsb.com 34
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Cappelli helps the real estate business succeed.
COMMERCIAL REAL ESTATE BROKERAGE
Rakow Commercial Realty Group / WHITE PLAINS
A customer-first approach and deep local market knowledge enable this commercial real estate firm to help businesses of all sizes and at every stage, by offering expert tenant and owner representation. The Rakow team has seen it all and knows the ins and outs of leasing, buying, selling, office, retail, medical, industrial, and investment properties—always with meticulous attention and care to their clients’ unique goals. rakowgroup.com COURTESY CAPPELLI ORGANIZATION
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COMMERCIAL PROPERTY MANAGEMENT
Diamond Properties / MOUNT KISCO
The name of the game for Diamond is hands-on property management, market repositioning and capital upgrades, to ultimately enhance the value and performance of real estate assets. The company maintains a diverse, nationwide portfolio of office buildings, retail centers and industrial parks, including White Plains Plaza and Mamaroneck Town Center in Westchester. dpmgt.com WESTCHESTERMAGAZINE.COM
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IT/TELECOMMUNICATIONS
WOMEN OWNED BUSINESS
MOUNT KISCO
As the founder and managing member of SRG2 Partners, Bonnie Silverman brings a powerful female vision to the traditionally male-dominated commercial real estate sector. Silverman has steered the firm for four decades, building a rock-solid reputation for personalized client experiences in office, retail, medical, and industrial leasing. Under her leadership, SRG2 remains a family-oriented, communityfocused organization. srg2partners.com
Right Click Solutions LLC / When an in-house IT department isn’t feasible, Right Click Solutions fills the gap and then some. This full-service firm specializes in comprehensive solutions for small businesses and nonprofits all across Westchester and the Hudson Valley. A five-time winner in this category, the company offers a full suite of services including managed IT, cloud services, and cybersecurity, empowering local businesses to operate confidently and securely. rightclicksolutionsllc.com 36
SRG2 Partners / WHITE PLAINS
COURTESY PAWS CROSSED ANIMAL RESCUE INC.
Paws C animals inroitsssesd saves the-art faciltaittey -of.
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FA M I LY- O W N E D B U S I N E S S LOCAL NONPROFIT
Paws Crossed Animal Rescue Inc. / ELMSFORD
This nonprofit is a no-kill animal rescue known for its impact, professionalism, and extraordinarily dedicated staff. Founded in 2016 with a simple, clear vision—rescue one by one until there are none—the organization concentrates on rehabilitation, re-homing, and community education. Paws Crossed boasts a state-of-the-art, 5,900-square-foot facility with separate dog and cat rooms, comfortable meet-and-greet spaces, and a wellequipped clinic. pawscrossedny.org
Woodrow Jewelers / RYE
Anything a person might want can be found at Woodrow Jewelers on Purchase Street in Rye—charms, rings, earrings, bracelets, and much more. The store also sells Breitling watches, Mikimoto pearls, hard-to-find Lalique crystal figurines and Staffordshire china and offers both hand- and machine-engraving services. Any non-engraved item can be returned for 30 days; no questions asked. WoodrowJewelers.com
GENERATIONS OF EXCELLENCE AWARD
Wilson & Son Jewelers / SCARSDALE
When Russian immigrant and watchmaker Morris Wilson started Wilson & Son Jewelers in 1905, he could have only dreamed that it would still be going strong five generations later. Over the years this Scarsdale shop has evolved into a Westchester County bastion, offering a luxe shopping experience and a Rolex service center. Precious gem experts help couples select their perfect wedding rings and showcase exquisite pieces such as Roberto Coin jewelry. The legacy continues. wilsonandsonjewelers.com
COMMUNITY ORIENTED BUSINESS
Con Edison
Con Ed is mostly synonymous with in-a-pinch power grid fixes, but the company is about so much more—partnering with nonprofit organizations, funding educational programs, and supporting clean energy projects that benefit underserved communities. Better still, through corporate support of employee volunteer efforts and donations, Con Ed demonstrates a strong commitment to civic engagement and social responsibility. coned.com
MINORITY OWNED BUSINESS
Chestnut Market / MULTIPLE
LOCATIONS
NIKOLAI TITOV/ADOBESTOCK; COURTESY WONDER
Back in 1980, Mickey Jamal started Chestnut Market as a single-site Mobil dealer in New Paltz. His brothers, Sal, Sam, and Cal, joined him later, followed decades later by sons Farris and Sharif. Today, the business—part of CPD Energy Corp.—operates over 70 bright, clean convenience stores, stocked with freshly prepared foods, in Westchester and the Hudson Valley. chestnutmarket.com
NEWCOMER
Wonder / MULTIPLE LOCATIONS
A meal on demand by a celebrity chef ? Sold! The concept: Wonder, a new-ish national chain that recently opened three locations in Larchmont, Scarsdale, and West Harrison, uses licensed recipes from the likes of Bobby Flay, Marcus Samuelsson, and Michael Symon to craft delicious meals for delivery or pickup. You can choose from multiple menus in the same order. Charitable partnerships with Feeding Westchester and City Harvest seal the deal. wonder.com
der, Thanks todeWr ondinner you can orby Flay. by Bob
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THE PARENT TRAP Fulfilling caregiver responsibilities at home and wanting to succeed at work are not mutually exclusive. Flexible schedules, leeway to handle pop-up crises, and other reasonable accommodations can help companies retain talent and build cultures that actually work for working families. By Lauren Tetenbaum
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OLHA HAVELIA/ADOBESTOCK; SMUX/ADOBESTOCK ICON)
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The headline on a February 2025 Forbes feature blared, “Companies Are Failing Working Parents And Paying The Price”. And sometimes, it really feels that way. As a local lawyer and mom of two kids under four recently told me, “I knew ‘work/life balance’ was a bit of a myth, but I didn’t realize having a corporate job as a parent would be this difficult.” As a psychotherapist specializing in women’s mental health during life transitions—including career shifts, new babies, and reproductive health changes—I often hear these kinds of stress-induced confessions. But I also engage frequently with employers who want to do right by their teams, including those raising children. These companies aren’t trying to fail their working parents— or any employees for that matter. In fact, they want them to thrive. Right here in Westchester, we’re seeing businesses actively supporting working parents, or at least becoming more aware of what their needs might be and how to meet them. After all, parents need to work to support their families. Workplaces need talented, loyal, and efficient employees—many of whom are parenting kids of all ages—to succeed. Here’s how employers can help.
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Ask and Assess Through my work, I help women become more confident asking for what they need to succeed in their careers, a move that is often intimidating. “Employees may be reluctant to ask for certain benefits because they don’t want to be perceived as needy or unprofessional,” explains Kacy Fleming, a global workplace well-being expert with a master’s in organizational psychology and founder of Kacy Fleming Consulting. Interestingly, while researching my book, Millennial Menopause: Preparing for Perimenopause, Menopause, and Life’s Next Period, I came across a compelling study by Bank of America and The Menopause Foundation. It found that the number one reason employers don’t
MAT HAYWARD/ADOBESTOCK; ATIQUE/ADOBESTOCK (ICON)
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COLLECTIVE REQUESTS FOR SPECIFIC BENEFITS—MADE THROUGH EMPLOYEE RESOURCE GROUPS, FOR EXAMPLE—CAN BE HIGHLY EFFECTIVE AND FEEL LESS RISKY TO ANY GIVEN INDIVIDUAL. FOR BROADER PERSPECTIVE, EMPLOYERS CAN ALSO HOST FOCUS GROUPS, SEND SURVEYS, AND RESEARCH WHAT PEER COMPANIES ARE OFFERING.
“Employees appreciate benefits that are tailored to them—where they can choose what matters most during a particular season of life.” Employers, for their part, can also initiate the conversation by asking, “What caregiving-related benefits would you like access to?” Send surveys, host focus groups, and explore what peer companies are doing. Offering certain benefits on a trial basis and holding brief but regular check-ins can go a long way toward showing mutual effort and appreciation.
Put Policies in Place That Work offer certain benefits is that employees haven’t asked for them. This suggests that for change to happen, open communication about family-related needs is crucial. Thankfully, the conversation around caregiving is shifting in corporate settings. Fleming and I have both seen how collective requests—through employee resource groups, for example—can be highly effective and feel less risky to any given individual. “The key to doing this right is a partnership between employees and their companies, with communication and efficient feedback loops as the cornerstone,” says Rebecca Bloom, author of When Women Get Sick: An Empowering Approach for Getting the Support You Need and a benefits attorney turned health advocate.
Experts and employees agree: Caregivers value flexibility. “That might include asynchronous schedules, hybrid work, and trusting employees to have autonomy,” Fleming says. Bloom adds: “Policies that acknowledge the real, often unpredictable challenges caregivers face— like a sick child or an elder’s sudden need—are the most prioritized.” Possibilities may include flex shifts, jobsharing, or remote work when feasible. DAC Group New York, a digital marketing agency in Purchase, encourages flexible schedules and also offers paid vacation, wellness afternoons, and financial support for continuing education. For parents specifically, benefits like paid parental leave (including for fathers and NICU stays), fertility and adoption support, and access to mental health services are all invaluable. Benefits like WESTCHESTERMAGAZINE.COM
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these are what landed the company the number four spot on 914INC.’s 2023 “Best Places to Work” in Westchester rankings, as voted by DAC Group’s employees. Larger companies such as Morgan Stanley, McKinsey, and Skadden—also with local presences—often partner with programs like Phoebe, an online benefits platform. Phoebe connects employees with coaches like me to help with transitions such as returning from parental leave. According to a case study from Phoebe founder Emily Klingbeil, one Morgan Stanley employee shared, “Phoebe showed me the firm really cares about working mothers and setting us up for success.” Support can extend beyond the employee to their dependents. Bloom notes that some companies “go the extra mile” with offerings like organic baby food services, after-school carpool support, elder bill-paying assistance, or emergency care. PepsiCo, headquartered in Purchase, even provides tutoring, test prep, and scholarships for employees’ children. But for parents of younger kids, childcare is crucial—and too often lacking. Companies that get creative with subsidies, onsite camps or daycare, or emergency care—are seeing real returns in terms of productivity and retention, according to Fleming.
Fleming points to research showing that companysponsored childcare can yield up to a 425% return on investment. Patagonia, for example, has offered onsite childcare since 1983—and has a 100% retention rate of mothers returning from leave. “That’s what happens when you stop treating parenthood as a liability and start treating it as part of life,” she says. It’s a win-win. When working parents feel supported, they’re more productive, loyal, and less likely to leave. Bloom says, “It always costs more to hire new employees than it does to keep solid, productive ones feeling appreciated.” Fleming notes that 12 weeks of paid leave can reduce turnover by up to 69%. Klingbeil adds that replacing a high-level employee can cost up to 250% of their annual salary— and even more when factoring in productivity loss and time spent recruiting and onboarding a replacement. The Phoebe program, for instance, served 185 Morgan Stanley employees over four years for just $553.60 per person—yielding a 90% retention rate and nearly $54 in value for every $1 invested. While some employers hesitate due to perceived costs, Bloom emphasizes these programs are “often easy to administer and less expensive than expected.” In other words, short-term costs can lead to significant long-term gains. Smaller companies can start on their own scale. “They don’t need massive budgets,” Fleming says. “They can begin by updating leave policies and encouraging flexibility from the top down—responsive, realistic steps that help them stay competitive.”
Recognize the Cultural Context To the companies already investing in caregiving: Thank you. In our culture, caregiving is often undervalued— even as the actual cost of childrearing continues to rise. 42
Today’s parents are navigating intense pressure to be constantly available for both work and family needs, and ongoing gender inequities in domestic roles. Even the most well-intentioned companies face headwinds. “American companies often end up providing what we’d expect from a public safety net in other countries,” Bloom notes. “It’s a pervasive issue—affecting not just workplaces, but healthcare and society at large.” The good news? We can help shift the narrative. It’s not just about working parents supporting one another,
WHO IS DANNY/ADOBESTOCK
Create a Culture of Care
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COMPANIES THAT GET CREATIVE WITH CHILDCARE—OFFERING SUBSIDIES, ONSITE OR OFFSITE DAYCARE AND BACK-UP CARE, OR EVEN CAMPS—ARE SEEING REAL RETURNS.
as I’ve written before—it’s about businesses stepping up, too. It’s not only about asking for benefits but also offering and using them. It’s not just about recognizing the importance of paid leave—it’s about understanding how critical that support is for mental health, family bonding, and economic progress for women. As Fleming wisely explains, this is not just about valuing the worker, but the whole human. It’s time we work—together—toward cultural change, in our companies and beyond.
Lauren A. Tetenbaum, LCSW, JD, PMH-C, is a Scarsdalebased social worker specializing in women’s reproductive mental health. A mom of two school-aged children, she provides therapy across NY, NJ, CT, and FL, facilitates workshops and groups, and writes about maternal wellness, perimenopause, gender equity, and working parenthood. A former lawyer, Tetenbaum is passionate about supporting women through life transitions. Her debut book, Millennial Menopause: Preparing for Perimenopause, Menopause, and Life’s Next Period, was released in July 2025. WESTCHESTERMAGAZINE.COM
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TAKING CARE of BUSINESS For would-be Westchester entrepreneurs, franchise ownership can be a clear path to success. Everything you need to know to get started is right here. By Jonna Gallo Weppler
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such as loans. Initial fees and investment can range from the low five figures into the hundreds of thousands.
Evaluating Options
Franchising 101
As defined by the International Franchise Association (franchise.org), the oldest and largest nonprofit devoted to franchise education, development, and advocacy, franchising simply means a business, called a franchisor, has granted rights to an individual, or franchisee, to operate a business under the franchisor’s name. In other words, your local Taco Bell? Ace Hardware? The UPS Store? All franchises—businesses owned by individuals operating under an established brand. The arrangement involves the franchisee paying the franchisor for the rights to operate under their name and is governed by a Franchise Agreement, which is a thoroughly detailed document that spells out each party’s rights, responsibilities, obligations, and fees. All the terms are disclosed beforehand. Usually, franchisees pay an initial fee to enter into the agreement and then an ongoing royalty to maintain continued usage of the brand name and its systems.
Pros and Cons
If starting a business from scratch seems daunting, starting a franchise can help sidestep some initial uncertainty. A new owner gets immediate brand recognition, relevant training and support, the benefits of established systems and best practices, and a peer network. In other words, there is no need for trial and error. The downside? Franchise regulations, possibly far-reaching ones. Franchisor guidelines may explicitly govern a wide range of decisions, from physical location, store layout and signage, to hours of operation and pricing. (A consultant or attorney with franchise expertise can help parse these.) Rules are in place to protect the brand’s value and ensure across-the-board consistency, ultimately intending to benefit franchisors, but they can feel constricting. Also, cost must be a major consideration, especially as it relates to available cash flow and resources and capacity to qualify for financing 46
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P O PZ ! QUI What year did Ray Kroc open the first McDonald’s franchise? *
A) 1948 B) 1951 C) 1955 D) 1959
Who Succeeds?
The Weinrebs have worked with people from every career, including engineers, logistic managers, teachers, and nurses. “What they all have in common is a burning desire to take control of their lives,” says Andrea. “This far exceeds even the desire for a strong income. They are looking for balance and control in an increasingly unpredictable environment where workplace loyalty, both by employers and employees, is a relic of the past.” According to the couple, there is one superpower every successful franchisee possesses: The desire and willingness to speak with people. “This seems obvious, but as we all know, this is an increasingly rare skill,” says Bruce. “You don’t necessarily need to be a salesperson, but you do need to pick up the phone and engage. You need to tell people what you do. If you enjoy that and choose a franchise that is right for your area, you will do great.”
What’s In the Way
Andrea points out some practical challenges to getting
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If you’ve rolled through the drive-thru at a nearby Dunkin’, grabbed a sub at Jersey Mike’s, or worked out at Pure Barre lately, that’s the business model of franchising in action. There are franchises all over Westchester that meet a wide variety of consumer needs and wants, owned and operated by entrepreneurs who wanted to own their own business for as many different reasons as there are potential franchise options. According to the global data platform Statista, in 2024, there were approximately 830,000 franchise establishments in the U.S. (For anyone keeping score, that represents roughly 8.8 million people employed, and nearly $900 billion in economic output.) While a comprehensive breakdown of county franchise numbers is not readily available, it’s definitely fair to say that this longtime successful business model makes a significant impact locally—and not just in the quick-service restaurant realm.
Franchise matchmakers can help with the process of exploring alternatives that feel like a right fit both professionally and personally. Andrea and Bruce Weinreb, founders of ZIZE! Franchise Advisors in Chappaqua, started their business specifically to help people think through potential franchise ownership. They both have deep backgrounds in business and advertising but decided to transition away to seek new opportunities themselves. “In my ad career I got to work with some great new businesses,” says Bruce. For his own next venture he wanted something flexible, so he could work where and when he wanted. “This field filled criteria in a way I loved, helping people start a business. Matching a person’s skills and interests with a franchise they will thrive in,” he recalls. In the meantime, Andrea found herself involved in some online groups comprised of women from all over geographically and professionally. “What did we all have in common? A need to redefine and reimagine our lives,” she says. Deciding to join forces with Bruce made sense, because franchising can be such a positive step for many women. Westchester, it turned out, was fertile ground. “For instance, take a backbone segment of franchising, which is home services,” says Bruce. “With an abundance of private homes, many with strong household incomes, this is a great area for a franchise in cleaning, landscaping, plumbing, HVAC, or painting.” Westchester’s deeply wooded environment supports deer proofing and tick control franchises, he continues. The long coastline and many low-lying areas along the Sound Shore, and old, tall trees which cause power outages when they fall, create need for disaster mitigation [water, smoke, fire] franchises. Thanks to older housing stock, insulation franchises tend to do well. An upscale population and abundance of family pets is perfect for doggy day cares and other related businesses. And with so many retirees on the cusp of downsizing, organization and relocation services can thrive, Bruce points out. “Again, franchises need to match the area.”
* ANSWER: C
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There is one superpower every successful franchisee possesses: The desire and willingness to speak with people.
” FRANCHISES BEYOND FAST FOOD A wealth of opportunity exists beyond Taco Bell, Smoothie King and Wendy’s. Some newer ones you may not know as much about: CHRISTMAS DÉCOR An interesting way to build out a seasonal business while solving the consumer problem of setting up lights, troubleshooting them throughout December, and neatly storing everything during the other 11 months of the year. christmasdecor.net
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MATHNASIUM A proprietary, completely customizable tutoring method for kids at every age and skill level—struggling, doing okay but could be better, or excelling and ready to level up. Instruction can be onsite or virtual and the business model is a flat fee to attend regularly, similar to a gym membership.mathnasium.net MOSQUITO SQUAD Fighting the infuriating biting bugs everyone hates—mosquitoes and ticks—since 2005, this company’s dedicated entomologist integrates effective treatments with
environmental best practices to protect insect pollinators. mosquitosquadfranchise. com PET SUPPLIES PLUS Americans drop more than $147 billion per year on their pets, so clearly there is significant demand for goods and services in this sector. Beyond food and pharmacy offerings, robust extras may include community vet clinics, adoption events, and recycling of all pet food and litter bags. petsuppliesplus.com SCHOOL OF ROCK A music school for both kids and adults that turns the concept of old-fashioned lessons on its ear, with one-toone sessions and group band practices geared towards rock-out performances in cool venues. Available options include guitar, bass guitar, drums, keyboard, piano, and voice lessons. schoolofrock.com
a franchise up and running in Westchester. If you want a brick and mortar business, county rents are comparatively high, although commercial space is moderating quite a bit. Some towns have ordinances against franchises, but these are almost always specific to food. Road rules make it difficult for vehicles with commercial plates to travel efficiently. But there is no single deal-breaker. The next four issues aren’t as clear cut, according to Bruce. While not exclusive to Westchester, there are broadly held misconceptions about franchising. “So, we start with the basics, which is simply telling them franchising is much more than burgers, subs, and donuts.” People who have worked in glamorous or high profile careers may have trouble mentally transitioning to owning a service business. The Weinrebs work with them to look past the specific service and instead see themselves as business owners who bring value to their community and jobs to the area. “Best of all, we help them see a different work/life balance and the freedom of independence,” says Andrea. “We find women are more receptive to this message, especially those with young families who are seeking to work at home and/or looking to re-enter the workplace as their children grow older and are more independent.” Money-wise, they are careful to manage expectations. “If you are looking to replace a mid-six-figure income or above, it will take some time,” Bruce notes. “You can get there, but it will take a few years.” Another sticking point may be concern about taking on every aspect of running a business, including hiring, marketing, and IT. That’s where franchising truly shines. “A franchise has a playbook which covers virtually every facet of the business,” says Andrea. “They will train you in each area. Best of all, they have support systems and people to assist and guide you on an ongoing basis.” Good franchises invest more in franchisee support than any other aspect of the business, Bruce explains, because good franchises make their income on royalties and they only succeed if you succeed.
Getting Up and Running
How quickly someone can get a franchise from ‘What do I want to do’ to ‘Open for business’ varies widely. Obviously, the first step is the research process. This is completely dependent on each person’s individual WESTCHESTERMAGAZINE.COM
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Name MEGAN GOLDSCHEIN Franchise Pure Barre First location Mount Kisco, 2018 Additional locations Danbury, 2022; Wappingers Falls, 2025; Dobbs Ferry, coming soon What attracted you to opening a franchise? My family owned a jewelry store and I grew up working for them. I understood what it meant to be responsible for your own business. When I settled on barre as a concept, I didn’t need to reinvent the wheel.
Anything you wish you’d known or figured out sooner? Surround yourself with people who can support you, and don’t be shy about delegating to them. You cannot do it alone!
How did you decide on Pure Barre? When I wanted to make changes in my life after my children were born, I thought about things that I enjoyed doing. I loved barre fitness classes and had a friend who was taking Pure Barre classes in Massachusetts. It got me wondering if Pure Barre was a franchise, so I began to explore.
Name LEANA WALSH Franchise Assisted Living Locators Location Westchester and the Lower Hudson Valley, 2018
What made you want to expand? I truly love the Pure Barre technique and see how much value our studios bring to people’s lives. Watching mothers and daughters move together, friends finding a space to escape for an hour, or watching new friendships form are all heartwarming.
What attracted you to opening a franchise? I was drawn to the opportunity to own a business with support, structure, and proven systems already in place. It provided the opportunity to be my own boss while still having access to a strong network of guidance and resources.
Best thing about being a franchisee? Having resources at the corporate and peer level to turn to when you need support. Hardest thing? Not having a full say in every aspect of your business. Decisions and partnerships are often made at the corporate level, and we have no choice but to comply. Describe a typical day. I wish I could! My days truly take me wherever there is a need. I am trained to teach all four of the 48
What advice would you give someone thinking about pursuing a franchise? Do your research! Contact other established franchisees and speak to them about their experience. Check to ensure your franchisor is reputable and not tied up in litigation. Make sure that whatever you choose is something you are personally passionate about. There is no such thing as an absentee business model. If you don’t plan to be present and a part of your business, it will not succeed,
CASE STUDY #2
How did you decide on Assisted Living Locators? It stood out to me because of its mission-driven model and the genuine care the organization provides for both its franchisees and the families we serve. I felt aligned with their values and appreciated the comprehensive training and ongoing support. It was clear this wasn’t just a business; it was a purpose-driven opportunity to make a meaningful difference.
Hardest thing? Wearing many hats, especially in the early stages, can be challenging. You’re responsible for relationship building, operations, and client care. It takes time to build momentum, and you have to be selfmotivated and adaptable. But the rewards are worth it! Describe a typical day for you. Every day is different, which keeps things interesting. I typically start my morning by checking emails, following up with families, and reviewing current client cases. Midday and afternoons are often spent touring with clients and their families, as well as coordinating with senior living communities. I also carve out time each week for marketing, outreach, ongoing education, and networking with professionals. What advice would you give someone thinking about pursuing a franchise? Research, talk to existing franchisees, and make sure the model lines up with your values and goals. Being a franchisee still requires entrepreneurial spirit and a strong work ethic. It’s not a shortcut to success, but if you choose the right brand and commit fully, it can be so fulfilling. Anything you wish you’d known or figured out sooner? I wish I had realized sooner how crucial it is to build and maintain local relationships from the very beginning. Success in this field relies heavily
LEFT: COURTESY MEGAN GOLDSCHEIN; BOTTOM COURTESY LEANA WALSH; FOTOPAK/ADOBESTOCK (FOLDER)
CASE STUDY #1
Pure Barre class formats, but I’m not on a regular weekly schedule outside of an afternoon class in the Wappingers Falls studio. I am always covering classes or a shift on the desk somewhere.
my own business while being part of a larger community is incredibly rewarding. I get to make a real impact in people’s lives, helping families navigate some of the most difficult decisions they’ll ever make.
Best thing about being a franchisee? The freedom to run
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on building relationships, trust, and connections, both of which require time and consistency. Also, learning to delegate and invest in the right support systems earlier would have helped me streamline my operations.
CASE STUDY #3 Name PETER MERINGOLO Franchise PuroClean of Northern Westchester Location Ossining, 2017 What first attracted to you to opening a franchise? I felt it was a proven business model, with brand recognition. I also liked the scalability aspect. How did you decide on PuroClean? I chose it because it was a growing leader in the remediation and mitigation space. Best thing about being a franchisee? The resources available. While running a small business, it’s nice to have the larger pool of information and guidance of an established franchise. Hardest thing? Limited autonomy. You don’t get to choose everything about your business; there are strict guidelines to follow.
TOP: COURTESY PETER MERINGOLO; BOTTOM: ULADZIMIRZUYEU/ADOBESTOCK
Describe a typical day for you. Typical for me is starting out with a staff meeting, going over projects and helping to efficiently deploy our employees. After that I review estimates and financials. What advice would you give someone thinking about pursuing a franchise? Do your homework. Self-assess your strengths and weaknesses to decide how your skills can best help grow a business. Then recruit the best people possible to help move you forward. It will take time and dedication. You only get back what you put in. Anything you wish you’d known or figured out sooner? You will without a doubt make mistakes. The key is to learn from them and constantly adapt.
timetable. “Some people are looking to start a business in a year or two, but others are ready to move quickly,” says Bruce. The Discovery process begins when they introduce a candidate to a franchisor. This process generally takes 2 to 3 months. It will be a series of key conversations, the transmittal of the Franchise Disclosure Document (FDD,) an in-person meeting (known in the industry as a Discovery Day) followed by time for the candidate to validate the claims made by the franchisor by contacting current franchisees. By federal law, a franchisor cannot sign an agreement for 14 full days following the transmittal and subsequent signing/ returning of the FDD. From there, time to market runs a gamut. Opening a consulting franchise can happen in as little as a month after signing. Home services will be 4 to 6 months. A doggy day care in an existing building that needs to be built out will take 6 to 12 months. “A fast food establishment on Central Avenue in Yonkers with a brand new building complete with drive-thru windows? Think 18 to 24 months including all the required approvals and construction,” Bruce says.
The Future Is Now
Westchester has an abundance of highly educated, successful individuals with the potential to make great franchisees and a population of affluent, home-owning people who have a demonstrated affinity for paying for services that make their lives simpler and better. That’s a perfect storm for franchising. To find out more, consider calling a Registered Franchise Referral Consultant for a consultation. Franchise Consultants (also known as Franchise Brokers) do not charge clients at any time, so there is no risk.
GROWTH MINDSET
Chappaqua-based franchise matchmakers Bruce and Andrea Weinreb (zizefranchise.com) see local interest in franchising among six key groups: ■ Women, either seeking to redefine their life/work balance or return to work after time off ■ High performing execs who have been downsized out of a career or are seeking to exit corporate life ■ Young retirees who have strong pensions but still need or want to work (such as police/fire/military personnel) ■ Multi-generation families where experienced and
financially secure elders combine with aggressive, tech-savvy younger relatives to create a business and (hopefully) start an empire ■ Current business owners seeking to diversify and access new income streams without having to deal with the typical start-up risks ■ Highly successful people seeking semipassive, strong ROI opportunities that provide a hedge against traditional investments
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BANK ON IT The banking industry is constantly evolving to meet the changing needs and wants of their business and personal customers. Explore the ways area banks are distinguishing themselves and redefining the customer experience.
The First Bank of Greenwich Tailoring accounts to fit your needs Visit any of our branches and you will find friendly, knowledgeable staff who are willing to help you with all your Personal and Business banking needs. Whether you’re a small Family Business or Large Corporate Operation, we are here for you. At The First Bank of Greenwich, we pride ourselves on our Innovative Cash Management Products, Superior Fraud Protection, High Earnings Credit, and exceptionally priced Lending. We tailor accounts to fit all your banking needs. FRANK J GAUDIO, PRESIDENT & CEO, FIRST BANK OF GREENWICH 50
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MICHAEL P. GOLDRICK, PRESIDENT & CEO, PCSB BANK
DAVID DEMILIA, HUDSON VALLEY PRESIDENT
PCSB Bank
Tompkins Community Bank
Providing customized options For more than 150 years, PCSB Bank has been providing customized solutions to businesses in the lower Hudson Valley. We provide access to local, knowledgeable bankers who understand your markets and can craft solutions to help meet your business banking, cash management, and lending needs. Michael P. Goldrick, President & CEO, says, “We are invested in the success of our customers by providing an unmatched level of service and a deep toolkit of customizable products.”
Delivering innovative financial solutions As members of a community-based financial institution, the personnel of Tompkins Community Bank consider it their duty to provide innovative financial solutions for local families and businesses as they navigate their financial journeys. Whether one is buying a house for the first time, purchasing their last home, or looking to grow their small business, Tompkins is there every step of the way, helping the community grow and thrive.
RESOURCES The First Bank of Greenwich 444 E Putnam Ave Cos Cob, CT 203.302.4813 www.greenwichfirst.com
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PCSB Bank 2651 Strang Blvd Yorktown Heights 914.248.7272 www.pcsb.com
Tompkins Community Bank 1441 Route 22 Brewster 888.273.3210 www.tompkinsbank.com
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COMMUNITY BANKING WHERE YOUR NEEDS COME FIRST
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Making a difference in the communities we serve At Valley, we don’t just talk about change; we roll up our sleeves and make it happen, because the strength of our communities is the measure of our success. Valley is honored to be voted the Best Cannabis Banking Company in Westchester County by Westchester’s business community. ©2025 Valley National Bank. Member FDIC. Equal Opportunity Lender. All Rights Reserved. VLY11508
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Go to PCSB.COM for branch locations in Westchester, Putnam, Dutchess and Rockland Counties. VISIT PCSB.COM • 888-808-4700
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2025 Meeting Planning Guide When it’s time to plan a major gathering for your organization, count on Westchester’s event experts to seamlessly deliver support designed for success!
Enhance and ensure your event’s success As a meeting planner, you will be able to enhance your meetings and events with the expert support services of Leros Meetings & Incentives. Our tailored menu of options includes hotel sourcing, online registration (via Cvent), air travel, onsite logistics, and ground transportation management. We are committed to ensuring your event’s success by supporting the details involved, allowing you to focus on delivering an unforgettable experience for your guests. Visit our website at LerosMeetings.com for more information. LEROS MEETINGS & INCENTIVES 400 Columbus Ave • Valhalla 914.747.2300 • www.lerosmeetings.com
Elevate your corporate event VIP Country Club boasts a range of flexible meeting and event rooms designed to meet your needs, both indoor and outdoor. Whether you are planning a large conference, team building retreat, dinner gala, or an intimate board meeting, we have the perfect space for you. We understand that successful corporate events require topnotch amenities and services. That’s why our meeting room facilities are equipped with everything you need to make your event a resounding success. See why VIP Country Club is Westchester’s preferred waterfront destination for corporate excellence. VIP COUNTRY CLUB 600 Davenport Ave • New Rochelle 914.235.1500 • www.vipcountryclub.com WESTCHESTERMAGAZINE.COM
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thebcw.org • September/October 2025 914-948-2110 www.thebcw.org
the business council of westchester
BUSINESSinc BUSINESS Transformation of Healthcare Landscape Focus of BCW Panel
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greeting, and he commended estchester County’s the healthcare leaders for healthcare their vital work and significant landscape is contributions to the local undergoing a profound economy. transformation, according A major development on to panelists at the Business the horizon is the fall opening Council of Westchester’s of NewYork- Presbyterian State of the Economy series The One, Westchester’s held June 17. newest state-of-the-art The insightful panel healthcare facility at 1111 discussion delved into Westchester Avenue in White several key trends reshaping Plains. This $500 million medical care in the region. The distinguished panelists From left, BCW Chairman of the Board James Schutzer of Alera complex promises to be a game-changer, offering included Dan Blum, Chief Group; Joe Simone, President, Simone Development Companies; Executive Officer, ENT & Jennifer Malone-Seixas, Regional Vice President, Westchester/ over 90 adult and pediatric Allergy; Paul Dunphey, Fairfield, Atria Senior Living; Michael Goldrick, Chairman of the care services and featuring Senior Vice President & Board, President & CEO, PCSB Bank; BCW President & CEO Marsha leading doctors from Chief Operating Officer, Gordon; Paul Dunphey, Senior Vice President & Chief Operating Columbia, further solidifying NYP Westchester Hospital Officer, NYP Westchester Hospital and President, NYP Hudson Westchester’s position as a hub for worldclass medical and President, NYP Hudson Valley Hospital and Dan Blum, CEO, ENT & Allergy. care. Valley Hospital; Jennifer The panel emphasized Malone-Seixas, Regional a crucial reorientation of Vice President, Westchester/ Fairfield, Atria Senior Living; and Joe Simone, President, Simone healthcare delivery towards the consumer experience. This new focus prioritizes convenience, speed of care, and strategic Development Companies. location, acknowledging the evolving expectations of patients in Panel moderator and BCW President & CEO Marsha Gordon today’s fast-paced world. launched the conversation by underscoring the profound Addressing the critical challenge of workforce development, regional impact of the healthcare sector. “Local hospitals the panelists discussed the growing need for new doctors and and health systems represent almost $20 billion in economic nurses, especially with an aging population. A promising solution activity in the 16th Congressional District, which covers central highlighted was the new workforce pipeline created through and southern Westchester. That’s just the hospitals systems NewYork-Presbyterian’s partnership with Iona University and in one district,” said Gordon, citing data from the Healthcare the establishment of The NewYork-Presbyterian Iona School of Association of New York State. “That includes almost 83,000 Health Sciences. This collaborative initiative offers a forwardjobs generating nearly $5 billion in tax revenue for local and thinking vision for healthcare education, directly connecting state governments. The health sector provides 4.4 million students with job opportunities. in outpatient appointments and treated 664,000 patients in Finally, the expansion of senior living communities as the emergency rooms in 2023.” A significant theme was the increasing integration of artificial population ages was a key topic, along with the common misconceptions the public holds regarding planning for longintelligence (AI), with panelists highlighting its growing impact term care. This underscored the need for greater public on claims adjudication, patient screening, and the crucial task awareness and education on future care needs. of reading diagnostic tests. AI’s role in streamlining operations The panel’s insights revealed how Westchester County is and enhancing diagnostic accuracy is set to revolutionize not merely adapting to these changes but actively serving as a healthcare delivery. blueprint for the consolidation of healthcare and the delivery of The discussion also addressed the ongoing consolidation world-class medical care in suburban areas. of local healthcare into large networks. These expansive PCSB Bank was the Presenting Sponsor of the event. The systems are now offering comprehensive “cradle-to-grave” Contributing Sponsors were Dorf Nelson & Zauderer LLP, Empire care, conveniently located within Westchester and providing access to top medical talent from New York City. This shift aims City Casino by MGM Resorts, IMA Financial Group, NewYorkPresbyterian, RM Friedland, Simone Development Companies and to offer patients a more integrated and accessible healthcare Westchester County Office of Economic Development. The event experience. was hosted by Reckson at 360 Hamilton Avenue, White Plains. Westchester County Executive Ken Jenkins delivered a
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2 • thebcw.org • September/October 2025
SPECIAL ADVERTISING SECTION
Summer Soiree , July 9, 2025, Larchmont Yacht Club
Sponsored by College of Westchester, Empire City Casino by MGM Resorts, Heineken, Progressive Computing
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Andrew Castellano of Sharc Creative; Matt Curtis of College of Westchester; BCW President & CEO Marsha Gordon; BCW Senior Vice President of Events and Development Amanda DePalma; BCW Chairman of the Board James Schutzer of Alera Group and Robert Cioffi of Progressive Computing.
Felix Tapia of Robison: Jennifer Flowers of Accreditation Guru. and Ronnie Ram of Inspiria Outdoor Advertising.
BCW Chairman of the Board James Schutzer of Alera Group; Nick Violino of Sharc Creative and Andrew Castellano of Sharc Creative
Jill Scibilia, Emily Weisenbach and Beata Mastalerz of Phelps Hospital; BCW President & CEO Marsha Gordon; Chelsea Da Costa and Amy Matthews of Phelps Hospital.
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A GUIDE TO REGIONAL WORKFORCE DEVELOPMENT
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efinitive guide d e h -t ts is L f o k o o Our inaugural B mpanies will be co l tia n e flu in st o m ’s to the region and contact s g in k n ra , ta a d ve packed with exclusi will be a must-have ts is L f o k o o B . n tio informa ss in Westchester. e n si u b g in o d e n yo resource for an gorized 30 ranked and cate er ov ns ai nt co s st 914INC. Book of Li ors: g B2B and B2C sect in w llo fo e th m fro d compile FI N A N C IA L SE R V IC
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Inside Story How growing up surrounded by books— literally!—led a Larchmont-based writer to start a DIY publishing company.
MASTER1305/ADOBESTOCK
by miranda ferrante
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There were books on every shelf, in the basement and in the garage, under the sink, even in the bathroom. Her father, Nicholas Basbanes, was an award-winning non-fiction author and investigative journalist. Over time, she says, “Books became the backbone of my family’s life and work.” A reverence for stories shaped her adult life and career, and now it’s powering a game-changing venture. A wordsmith herself, Ritcher has written professionally for nearly two decades, both under her own name and as a ghostwriter, helping clients craft their personal stories. But hiring a pro comes at a cost that can run into the tens of thousands of dollars, which puts it out of reach for many.
During the pandemic, demand for memoir writing assistance surged, according to Richter. “So many people were home contemplating the extraordinary times they were living in,” she muses. But for every person able to hire her for ghostwriting services, there were at least 10 that couldn’t. The reason? Cost. “There were so many stories that might never be told or preserved because of a financial barrier,” she recalls. Thankfully, a tech-based solution came to her. DIYBook.us is a do-it-yourself platform that Ritcher designed to help everyday people write their life stories, in their own voice, with a simple, affordable, transparent fee structure. The first step is a one-year
Barbara Richter grew up surrounded by floor-toceiling books.
“
Unless someone’s life story is already on the internet, it’s impossible for ChatGPT to write a person’s unique narrative from scratch. And even if so, ChatGPT is not always accurate.
”
— BARBARA RICHTER
membership, currently $89 after a 7-day free trial. Writers receive specific prompts or questions, based on the same methodology Richter uses with one-on-one ghostwriting clients, and respond at their own pace. Elements of ChatGPT and other generative AI are incorporated, but they are just one piece of the puzzle. “AIassisted writing programs are great tools, but they have limitations. It’s important to teach people how to use it wisely and not rely on them entirely for their writing needs,” she explains. When they complete the process and deem the book finished, Richter’s team handles formatting and printing. All that remains for the author to do is choose a cover and decide black-and-white or color, and hardcover or soft. Per-book price ranges from $19.99 to $74.99. Her next phase of development for the company, founded in 2023, is a series of webinars on a range of topics including narrative structure, storyline development, and finding your voice. “Everything I do hinges on helping people tell their stories,” Richter says. “For me, storytelling is synonymous with community.”
Her love of words has fueled a writing career for two decades and counting. nearly two decades as a professional writer.
The next phase of development for Richter’s company will be to host webinars.
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iven that her childhood home was once featured on C-SPAN for literally having books from floor to ceiling, it makes perfect sense that Barbara Richter fell in love with storytelling young and went on to become a writer.
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( in the know ) ask HR
Q
FROM TOP: LIGHTFIELD STUDIOSADOBESTOCK; COURTESY OF KERRY FLYNN BARRET
Are workplace relationships still completely taboo?
Human resources pro Kelly Flynn Barrett—owner of Flynn Barrett Consulting in Round Ridge— tackles questions about workplace policies, procedures, potential issues, and more.
Not as much as they once were, but they still come with risks and require careful navigation. For starters, companies need to face the reality that many people either meet their spouse or significant other at work, or at the very least, know someone in that situation. That means broad, sweeping policies prohibiting dating among co-workers simply won’t fly anymore—not among employees, and not among HR staff. A deep dive into this topic merits looking at what’s changed over the past few years and what remains as possible sticking points.
WHAT’S CHANGED ● Cultural shifts and more relaxed corporate environments have made consensual workplace relationships more roundly accepted—especially among peers. ● Remote and hybrid workplaces have blurred boundaries, making personal connections within work contexts a lot more common.
● Clearer policies exist now in most organizations, addressing what is allowed and what isn’t, especially around disclosure and the power dynamics that are involved with reporting relationships.
WHAT’S STILL TRICKY ● Power imbalances (primarily manager-direct report relationships) remain highly sensitive and are often prohibited due to the risk of favoritism, or legal liability should the relationship change. ● Perceptions of favoritism or conflict of interest can hurt team morale or trust. ● Professional boundaries can be harder to maintain, and breakups can be disruptive. We all wish that adults would be able to behave like adults, but it’s not always the case. In short, while they’re not entirely taboo, workplace relationships should be handled transparently, respectfully, and always in accordance with company policy. WESTCHESTERMAGAZINE.COM
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AI and Performance Reviews
PHOTO CREDITS
The pros and cons of asking ChatGPT to weigh in. by lambeth hochwald
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rtificial intelligence may be the next great thing in most aspects of running your company. But, when it comes to the time- and labor-intensive task of doing employee performance reviews, there are a number of reasons why AI can help— and why it won’t. “While I use AI a great deal, I never rely on it as a substitute for my own thoughts,” says Wendy Wollner, CEO of Balancing Life Issues, a provider of customized corporate training programs in Ossining. “Even if an employee is fairly new to the team, I start with what I am feeling about this employee and AI cannot help with that.” That said, there are some benefits to using AI to do performance reviews, says Kathy D’Agostino, founder and AI trainer at Win at Business.AI, a firm in White Plains that helps individuals and organizations navigate technology.
TRUST THE PROCESS
“
Even if an employee is fairly new to the team, I start with what I am feeling about this employee and AI cannot help with that.
” PAKIN/ADOBESTOCK
— WENDY WOLLNER, CEO AND CORPORATE TRAINER
For starters, it will ultimately save you time. AI can turn notes and drafts into a comprehensive document, D’Agostino points out. Consider this sequence: You speak with an employee about performance. Then you access ChatGPT on your phone, click microphone, and record a two-minute recap of the meeting. Down the road, when it comes time to do the review, you’ll have all of your notes in one place. AI can also help reduce bias. “A lot of times when employers do reviews, they’re only thinking of what the employee has accomplished over the past couple of weeks,” she says. “By having AI pull stored notes, you can look at everything, not just recent projects. You can see a longer history and see the bigger picture.” And finally, AI can improve on the language you might otherwise use, especially when it comes to tough feedback. “The wording AI is able to access can be really helpful,” she says. “It can end up being way more constructive and professional.”
THINK BIGGER PICTURE
For Wollner, AI has prompted her to think about qualities of the employees on her team that she may not have otherwise considered. “AI will think of many facets about an employee that I would have forgotten,” she says. “It adds dimension and makes sure I am thorough and have added the points that I might otherwise have neglected.” In addition, she likes that AI can compare her performance reviews to those that have been done at thousands of other companies. “This helps me make sure I am on the right path with what I am evaluating,” she says. D’Agostino agrees, with the proviso that AI is only effective if you’ve continuously recorded data about an employee into ChatGPT. “You can’t put lousy notes, no notes, or no data into ChatGPT, and ask AI to write a review,” she says. “If you’re not tracking things through the months and weeks, you’ll get something generic back.” AI should also never be considered the final word on how an employee is performing during a given year. “It’s only a tool,” she says. “AI will assist, but you’re still making the ultimate decision about the employee.” In the end, it‘s best to use AI in combination with individual, human-delivered feedback, adds Marsha Gordon, president and CEO of The Business Council of Westchester. “Even if AI is used as an initial tool in a performance review, there needs to be some personal feedback and discussion to establish an effective appraisal,” she says.
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6 Red Flags Job Recruiters Never Ignore
If you’re actively looking for a new job, the first person you need to impress is a recruiter, so they’ll put your resume in the pipeline. “I’m the go-between between a business owner or hiring manager and the person looking for a job,” says Karen Vasconi, founder of Career Connections Associates, a job placement agency in Mount Kisco. “When I pre-screen a candidate, part of what I’m doing is making sure there won’t be any red flags when I make a recommendation.” People who do the following are not likely to make the cut:
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DOMINIC/ADOBESTOCK
It’s no secret that competition for jobs is crazy fierce. To make sure you do everything possible to stack the deck in your favor, follow a local recruiter’s free advice. by lambeth hochwald
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3
BLOW OFF PRELIMINARY PREP
1
PRIORITIZE PERKS OUT OF THE GATE
CLOCKWISE FROM TOP: ICONQUEEN/ FLOWICON/ ARI SUPRIHARYATI/ NORTH/ ALEKSEYVANIN/ ANDRE (ADOBESTOCK)
While Vasconi welcomes questions from job seekers about a company they may apply to, prioritizing the ‘extras’ too soon can be cause for concern. “If your first question for me is, ‘When can I start asking about vacation time’ or ‘When will my 401K be matched,’ that’s a red flag,” Vasconi says. “Early on, you should be thinking of what you can do for the employer, not the other way around. You want them to love you and not be able to live without you before discussing time off.”
2
PLAY FAST AND LOOSE WITH FACTS
Your resume holds the keys to your employment record, so exaggerating a job title or hiding the fact that you’ve had short stints at lots of different companies can be a major issue. Ditto if you can’t explain a major gap in your work life. “It’s fine if a person was doing gig work, abroad doing a contract assignment, or home raising a child,” she says. “However, it’s a huge red flag if you can’t explain the gap or if you seem uncomfortable about it.”
After doing a pre-screening conversation, Vasconi expects candidates to jump on taking care of assigned tasks, such as researching the hiring company, providing current references, and thinking through how to answer interview questions. When someone comes ill-prepared after she clearly reviewed expectations, that’s a thumbs down.
PUBLICLY SHARE SOCIAL MEDIA
5
It’s very likely a potential employer will look at a candidate’s social media accounts during the vetting process, so every account you have needs to be accurate and kept private. “If your LinkedIn profile doesn’t match your resume, this can be a red flag,” she says. “Hiring managers are also looking at your X and Instagram accounts, so if you’re looking for a job, close those accounts or lock them down.”
4
DRESS TOO CASUALLY
If you dress inappropriately for the interview, a potential employer may think this is how you would dress in the role.
6
LAY LOW DURING THE INTERVIEW
There’s no excuse for being late or seeming disinterested. “Be prepared to speak about yourself, the business, and the industry as a whole,” Vasconi says. “At a minimum, you should listen carefully, ask questions, and find a way to say something nice about the company.”
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Contingency Plans When you own your own company, staying ahead of financial curveballs is a must. So are smart strategies. by lambeth hochwald
FRESHIDEA/ADOBESTOCK
All business owners—dry cleaners, nail salons, tax preppers, you name it—have one thing in common: Planning ahead for potential revenue shortfalls can mean the difference between keeping the lights on and having to close if times get tough. That’s why it’s crucial to do everything possible to keep a consistently positive cash flow and set aside extra funds in case of emergency. For tips on surviving a financial skid, we asked three Westchester-based experts for their best advice for your playbook.
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THE BUSINESS MAGAZINE OF WESTCHESTER
2025
REGIONAL PHILANTHROPIC OPPORTUNITIES
914INC. in partnership with Nonprofit Westchester, presents the Giving Guide: Regional Philanthropic Opportunities. This annual supplement, featuring the area’s nonprofit organizations, will be included in the Nov./Dec. issue of 914INC. It will also be distributed by Nonprofit Westchester and at events throughout the year.
NOV./DEC. ISSUE SPACE RESERVATION DEADLINE: September 11, 2025 MATERIALS DUE: September 19, 2025 PUBLICATION DATE: October 24, 2025
For more info call 914.345.0601 ext. 138 or email 914INC@westchestermagazine.com.
FACES OF
BUSINESS 2026
FACES OF
WESTCHESTER BUSINESS INTRODUCE YOURSELF TO WESTCHESTER
Whether you are an expert in your field or just starting out, let Westchester’s business decisionmakers know what makes you and your business unique. Faces of Westchester Business, a special, one-of-a-kind section in the Mar/Apr of 914INC., will introduce your name and your brand to the Westchester business community MARCH/APRIL 2026 PUBLICATION DATE: February 2026
THE FACE OF LOGISTICS
For more info call 914.345.0601 or email sales@westchestermagazine.com.
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( in the know )
➜ 2 If you’re operating in an especially volatile market, find ways to diversify your products and services—just be careful that it doesn’t distract you from your main source of income. It’s important to always develop plans for many more revenue streams than you need because inevitably some that you are counting on will under-deliver, McGahren points out. ➜ 3 Whatever you do, don’t delay in pivoting if you notice sales trends that aren’t as promising as you’d hoped. This may mean you will have to make tough decisions. “When it comes to spending cuts and expense reduction, you’ll want to take immediate, decisive action,” McGahren says. “Your options only decrease the longer you wait.” ➜ 4 To stay as solvent as possible, lean into the math, advises Art Hunter, who works with clients eager to launch businesses. “For example, if you know that you need to do $600,000 in revenue annually, that equates to $50,000 a month,” he says. “You need to stay laser focused on that number. This could mean you need to cut 200 lawns a week, sell 500
loaves of bread or service 40 clients with their accounting. No matter what, this will give you a real perspective on what you need to do.” ➜ 5 Be mindful that it’s never a good idea to shy away from expenses that are vital to the overall success of your business, such as labor, rent, and advertising, notes Hunter. And stay focused on the product—knowing what you’re selling—and what markets you’re looking to expand into over time. ➜ 6 Prioritize having a trusted advisory group around you, whether formal or informal, urges Gordon. “We discuss this a lot with small business owners,” she says. “Your banker, accountant, attorney, or a business advisor can help you stay ahead of any financial blips that might happen.” And if your business is heading towards a potential shortfall, share this information with those advisors. “We find that if somebody is struggling financially and they’re transparent with their vendors and other stakeholders, it causes everybody to want to help more,” Gordon says. “There’s trust that’s established.”
“
When it comes to cutting spending and lowering fixed expenses, act quickly and decisively. Your options only decrease the longer you wait.” —Kevin McGahren, Greyston Bakery
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■ KEVIN MCGAHREN president and general manager of Greyston Bakery in Yonkers ■ ART HUNTER chairman of SCORE Westchester, a non-profit focused on mentoring and educating entrepreneurs ■ MARSHA GORDON president and CEO of The Business Council of Westchester, the county’s largest business organization representing more than 1,000 members
FROM TOP: FRESHIDEA/ADOBESTOCK; COURTESY KEVIN MCGAHREN; COURTESY ART HUNTER; COURTESY MARSHA GORDON
➜ 1 Write a sound business plan and update it regularly, factoring in potential downturns. “The document should include a contingency plan outlining options to reduce spending and expenses, should anticipated sales not materialize,” suggests Yonkers bakery GM Kevin McGahren.
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( in the know )
Hear & Now There’s no shortage of Westchester-based business podcasts that deserve a spot in your queue. These five offer valuable perspectives for entrepreneurs, professionals, and community leaders, so listen up! by cristiana caruso
THE BALANCE DILEMMA
The Balance Dilemma leans into how women can maintain an ideal—or close to it—work-life balance and hopefully also have time for themselves. Larchmont- and Mamaroneckbased business professionals Maura Carlin and Christie Derrico serve as the podcast’s knowledgeable leads. Their inspiration? A shared perception that women were unfairly expected to juggle motherhood, a career, and everything in between without ever breaking a sweat. The monthly podcast hosts a variety of interesting guests, ranging from bestselling authors to global company presidents, all willing to share personal stories about their own work-life sagas.
YOUR REAL ESTATE CONNECTION IN WESTCHESTER
Hosted by Houlihan Lawrence real estate agent Harriet Libov, this bi‑weekly podcast covers Westchester communities including Chappaqua, Pleasantville, Armonk, and Bedford, with insights into the market and local culture. Episodes may include thoughtful trend analysis, timely tips about the value of home staging and investing in professional photography, and answers to hot button real estate questions that clients have asked.
BUCKET LIST CAREERS
Christa Lauri spent more than a decade in television as an anchor
and reporter, including a stint as host of the award-winning “Money & Main$treet” business news show on RNN/Verizon’s FiOS 1. In 2021, the former News12 staffer made the leap to podcasting. A natural born storyteller thanks to her years on the beat, Lauri expertly delves into the cool jobs of Westchester professionals, exploring the nitty gritty of their career pivots, and examining the art of monetizing doing what you love. At press time, Lauri had recorded 171 episodes and counting.
Produced by Examiner Media publisher Adam Stone, journalist Martin Wilbur, and former PCTV station manager Shane McGaffey, this weekly civic-affairs podcast shares the latest updates on legislation across the county. Expect a mix of straight reporting and a close look at elected officials’ actions while Local Matters demystifies public policy and looks in‑depth at politics, housing, public health, and more.
WHAT’S TRENDING?
Who better than key leaders of the Business Council of Westchester— president Dr. Marsha Gordon and senior vice president of events and development Amanda DePalma—to spotlight Westchester’s particular ecosystem? The dynamic duo keeps listeners up to date on developments in key sectors such as health care, sustainability, and technology. And you never know—one of your LinkedIn connections could turn up as a guest. 72
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LOCAL MATTERS WESTCHESTER
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