Sizzler patrons know what to expect. The restaurant chain, with about 70 locations across the U.S., offers a casual dining experience, modest prices paid up front, and, perhaps most famously, an all-you-can-eat salad bar.
“It’s really the centerpiece of our restaurant,” says Robert Clark, chief growth officer for Sizzler USA. So when the company decided to undertake a redesign that will roll out to all of its locations, it wanted to make sure that any refresh wouldn’t take away what customers expect from a Sizzler, no matter where th ey are.
“We wanted to ensure system uniformity,” Clark says. “If you went into a Sizzler in Corona, California, or y ou walked into a sizzler in Flagstaff, Arizona, you might feel like you’ve walked into the same building.”
Check more details at https://www.fastcompany.com/90851671/sizzler-gets-a-redesign-but-keeps-the-sal ad-bar