A trademark helps by providing protection to the brand name of a business by giving it a unique word, symbol, or a logo to distinguish its products/ services from the ones sold by its competitors in the market. Businesses can seek protection through trademarks only within the boundaries of the country where the trademark is filed. This makes it necessary for the applicants to own the knowledge of whether a similar trademark is already in use or not and make use of trademark searches. Efficient Trademark Searches helps in reducing the risk of owning an unsafe brand name/logo.
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