TMHCC Brand Identity
Brand Guidelines
August 2025
About these guidelines
Our brand identity is one of our company’s most important assets as it enables us to connect with our customers and brokers on a level that speaks directly to the problems they face. When deployed consistently and effectively, the Tokio Marine HCC (TMHCC) brand identity empowers us to speak with one voice in the marketplace, giving customers and brokers confidence that we understand them and the specific challenges of their respective industries. It should also embed the notion that we are committed to empowering them to succeed.
Is this the latest set of guidelines?
This document is an evolving document and will be added to and updated on a regular basis. Always check the date on the cover and at the foot of each page to see if you have the latest version. If you have any questions, please ask the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
Seth Godin
Brand overview
Our brand position
At TMHCC, our raison d’être is to bolster and enhance the ability of our customers and brokers to do their work and grow their businesses, secure in the knowledge that we will support and empower them to achieve their commercial objectives. We want to give our customers and brokers the confidence to achieve greatness. To nurture this in our marketing, our brand position reflects a shift at TMHCC to a more customer-centric language, which is personified in our strapline.
Inspiring Confidence. Accelerating Progress.
The confidence we wish to bestow upon customers and brokers is equally relevant to our employees as well. We take pride in being a company where erudite and ambitious people can grow long and exceptional careers.
Under this concept and alongside our main strapline “Inspiring Confidence. Accelerating Progress.” we have developed our Employee Value Proposition Brand which you can learn more about on page 49.
To Be a Good Company
To Be a Good Company is the Tokio Marine Group vision and our inspiration. By always doing the ‘right’ thing, we become essential in promoting the good society in which we all want to live.
Our brand identity is reflected in these attributes:
| insightful | pragmatic
The ‘Inspiring Confidence. Accelerating Progress.’ brand message is explained in the brand toolkit section of these guidelines.
Brand overview
Our six pillars
We have created a set of six messaging pillars that underpin our ‘Inspiring Confidence. Accelerating Progress.’ message for both our customers and our employees. They can be used both externally and internally.
Laser focus
As insurance specialists with an unrivalled depth of knowledge and expertise, we have unique insights into – and understanding of – your specific business, its needs and the multitude of risks you face.
This knowledge is applied directly to our comprehensive portfolio of specialty products and services.
Every product and offering is assiduously designed with your needs in mind.
People
You will work with experienced, seasoned and erudite people with every interaction.
We have the best talent and we want them to sustain a long and successful career at TMHCC regardless of education, background, experience, gender or ethnicity. Employee development and retention are central to our business.
Culture
We strive for a nurturing and entrusting culture at every level.
You are supported by employees who work in an environment where they are valued, supported and actively encouraged to broaden their experience within our organisation.
Together with our brokers, we are empowered to provide bold ideas and solutions.
TOKIO MARINE HCC AT THE HEART
Diversification
The people and teams we recruit, and the companies we acquire, deepen our customer offering, as well as our expertise in technology and analytics.
Diversification of risk, distribution and size of our specialist divisions ensure our longevity and solidity.
Our parent company –Japan-based Tokio Marine Group – underpins and champions our growth and innovation. From them, we inherit a long-term vision for the future that supports our steadfast commitment to our customers.
Consistent performance
We are your solution to a world that is changing at a pace not seen before. Risk never stops evolving; neither do we.
TMHCC’s size, scale and diversity of specialties underpin our dedication and commitment to your market throughout its various cycles.
Don’t just take our word for it – our financial ratings* speak for themselves:
• A+ (Strong) by S&P Global Ratings
• AA- (Very Strong) by Fitch Ratings
• A++ (Superior) by A.M. Best Company
*Last updated January 2023
Unique business model
Our flat and federated business model removes bureaucracy and delay, empowering teams and individuals to guide your critical decisions. Your local needs are met on a global scale; our outstanding and decentralised specialist insurance firms are supported by a multibillion-dollar business with an honoured legacy and international reach.
Brand overview
Customer-centric copy
How do we speak directly to our customers?
By putting them at the centre of every narrative. Instead of writing about ourselves, we aim to embody the confidence a customer should feel when working with us. Below are some examples of customer-centric copy, which can be used for internal and external use.
Short copy blocks 50 words
The success of your business is our priority. Our portfolio of products is designed to help you manage a dynamic world. As insurance specialists with an unrivalled depth of knowledge and expertise, we have unique insights into – and understanding of – your business, individual needs and the layers of risk faced.
Medium copy blocks 100 words
Businesses flourish by taking risks. That is why we’re here – whether you want to expand into new areas, distribute more widely, grow organically or via Mergers & Aquistions (M&A), your needs and projected levels of risk are at the centre of everything we do. We meet your local needs on a global scale through our outstanding, specialist insurance firms, while our diversification of risk, distribution and specialist divisions ensure our longevity and solidity.
And don’t just take our word for it – our financial ratings* speak for themselves:
• A+ (Strong) by S&P Global Ratings
• AA- (Very Strong) by Fitch Ratings
• A++ (Superior) by A.M. Best Company
*Last updated January 2023
Long copy blocks 150 words
We are your solution to a world that is changing at a pace not seen before. This is not traditional insurance – this is deeply technical and analytical business expertise that makes our clients’ businesses triumph over their competition. We provide support during unpredicted events, which means our clients’ businesses progress at their desired pace.
Our entire company structure has been designed to empower our teams and individuals to guide our clients’ critical decisions without bureaucracy and delay. TMHCC’s parent company – Japan-based Tokio Marine Group – underpins and champions our growth innovation and steadfast commitment to our customers, while our flat and decentralized structure means every voice speaking on behalf of the customer is heard. And those voices are the best and brightest talent in the industry, working with the most innovative tools for collaboration, technology and data.
Our clients’ success is the priority of every employee at TMHCC.
Brand toolkit
Overview
Our brand identity is made up of several core elements that can be used individually or, more commonly, in conjunction with each other. Each element is covered in this section, accompanied by some basic information and rules for application. Later, we show how we can bring these elements together on our various marketing materials.
Univers Light Univers Bold
INSPIRING CONFIDENCE. ACCELERATING PROGRESS.
Sail through uncertainty with TMHCC
Specialty insurance solutions for hull and machinery, yachts, port authorities and more.
Univers Roman
The logo Colour palettes
Typefaces
Headline messaging
The Pillars Photography
Iconography
The logo
Our logo is hugely important – it is the single most recognisable and concise encapsulation of our brand. It positions TMHCC as a leading global insurer, one that offers both a secure, reassuring presence whilst also being a proactive and dynamic force. There are two versions of the logo. As a general rule, the ‘horizontal’ version is the default logo to be used. However, the ‘vertical’ version can be used whenever it fits a space more comfortably or, generally, works better on a layout.
Standard sizes
On A4/A5 or US Letter/Half letter, literature and stationery, the logos should be applied in the sizes shown above. Otherwise, they should be shown in sizes that strike the right balance between making sure the logo is legible and obvious, but not so that it dominates.
If you are looking to co-brand on any material, please contact the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
45mm/1.8”
Horizontal logo
Vertical logo
Brand toolkit
Logo variations
We use black and white mono versions of our logo when strictly necessary, mostly on print merchandise products where a single-colour print is the only option.
Horizontal mono logos
Vertical mono logos
Minimum sizes and clearance for the logo
Below are some very basic rules to be observed when it comes to showing the logo at small sizes and how much space should be observed around the logo.
Horizontal logo – minimum size
In print: The logo should be no smaller than 30mm/1.2“ in width.
Online: In online applications, like email, social media posts or online ads, the logo should be no smaller than 120 pixels in width.
Vertical logo – minimum size
In print: The logo should be no smaller than 20mm/0.75“ in width.
Online: In online applications, like email, social media posts or online ads, the logo should be no smaller than 75 pixels in width.
Minimum clearance around the logo
A minimum space equal to the diameter of the ‘golden globe’ should be observed around the logo at all times.
30mm/1.2”
20mm/0.75”
Brand toolkit
The logo application on colour backgrounds
Place the logo on a white or pale background whenever possible. Avoid colours where the contrast between our logo and the background are insufficient.
In certain circumstances, the Tokio Marine text and line may be white, espcially on very dark backgrounds where the background colour does not clash with the logo’s blues.
Standard application of the logo – on white backgrounds
Acceptable/non-acceptable application of the logo – on tints and colour backgrounds
toolkit
The logo application on photographic backgrounds
Place the logo over an image or texture only when the background doesn’t compete with the readability of the logo.
Acceptable Unacceptable
Background doesn’t compete with the logo
Background doesn’t compete with the logo
Background doesn’t compete with the logo
Background doesn’t compete with the logo
Background doesn’t logo
compete the logo the logo
Background competes with the logo
Background doesn’t compete with the logo
Background doesn’t compete with the logo
Background competes with the logo
Background competes with the logo
Background competes
Background competes with the logo
Background competes with the logo
Background competes with the logo
Background competes with the logo
Background competes with
Background competes with the logo
Background doesn’t compete with the logo
Background logo compete the logo the logo
Background competes with the logo
Background competes with the logo
Background competes with the logo
Background doesn’t compete with the logo Background competes with the logo
Background logo Background competes
Brand toolkit
Incorrect application of the Group logo
The Group Symbol can function fully and promote a desirable image only if it is reproduced and used correctly.
The incorrect displays shown in this paragraph will weaken the character and impact of the Group Symbol, damage identification and convey the incorrect image to the people who see it. Please avoid using displays other than those specified.
If the display is not included in these examples, but is thought to be incorrect, or if it is difficult to determine, be sure to contact the TMHCC Marketing Department for any queries:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
Do not use the Globe mark separately from the Group Brand Logotype, except in certain special cases.
Do not change the size or positioning of the Globe mark and Group Brand Logotype from the Basic Form or Applied Forms.
Do not combine it with the Group Brand Logotype 1-line set.
Do not change the font of the Group Brand Logotype.
Do not combine it with the Group Brand Logotype.
Do not display the Group Brand Logotype individually
Do not display it with opposite print.
Do not change it into narrow, wide or slant form, etc.
Do not combine it with any figures, such as frames, that will change the impression.
Do not express the Globe mark as an outline only
Do not display any strongly expressive elements close to the Group logo, especially not in the isolation area around the Group logo.
Do not use borders.
Brand toolkit
Primary colour palette
The primary brand colours are TMHCC Cyan and TMHCC Blue. Shown throughout these guidelines are examples of how they can be used in graphics and typography. These blues are used in the pillar graphics and to represent pillars.
There is also a third primary colour – TMHCC Gold (as featured in the globe within the TMHCC logo).
Tints of the TMHCC primary colour palette can also be used on graphs, charts and as a panel for body copy.
TMHCC Cyan
100%C, 5%M, 0%Y, 0%K
RGB: 0 / 156 / 229 # 009ce5
TMHCC Blue
100%C, 60%M, 0%Y, 0%K
RGB: 0 / 102 / 204 # 0066cc
TMHCC Gold
10%C, 40%M, 100%Y, 20%K
RGB: 199 / 144 / 0 # cc9900
Culture
TMHCC at the heart
Brand toolkit
Secondary colour palette
To complement the primary blues, we have a secondary colour palette of colours. Four of these colours are used in the Pillar graphics and to represent pillars. They can also be used in graphs and charts. However, they should not dominate layouts and be used to complement the primary blues and white space. Tints of these colours can also be used if it enhances a layout.
TMHCC Pink
0%C, 90%M, 20%Y, 0%K
RGB: 232 / 50 / 120
e83278
TMHCC Lime
40%C, 0%M,100%Y, 0%K
RGB: 175 / 202 / 11
afca0b
Consistent performance
TMHCC Yellow
0%C, 25%M,100%Y, 0%K
RGB: 253 / 195 / 0
fdc300
TMHCC Purple
55%C, 95%M, 0%Y, 0%K
RGB: 140 / 43 / 134
8c2b86
TMHCC Green
85%C, 0% M, 100%Y, 0%K
RGB: 0 / 161 / 58
00a13a
TMHCC Orange
0%C, 50%M, 100%Y, 0%K
RGB: 243 / 146 / 0
f39200
TMHCC Grey
0%C, 0%M, 0%Y, 70%K
RGB: 112 / 111 / 111
706f6f
Diversification Unique business model People Laser focus
TMHCC Light Grey
0%C, 0%M, 0%Y, 35%K
RGB: 189 / 188 / 188
bdbcbc
Brand toolkit
Typefaces
Primary typefaces
Univers is used on all marketing materials, whether they are printed commercially, printed in-house or distributed electronically as PDFs.
There are no specific rules for size, colour and which specific font can be used. However, below are some basic guides as to which font to use:
• Univers Light – body copy and headline messaging
• Univers Bold – sub-headings and pull-out copy
• Univers Roman – small print, such as boiler plate copy for small sizes (i.e., under 7pt where Light might not be strong enough)
Other Univers fonts are permissible if they help with legibility and overall layout. Examples include:
• Univers Light Italic – pull-out or highlighted copy
• Univers Roman condensed – can be used for boilerplate copy in extremely tight spaces where Univers Roman will not fit
Secondary typeface
Arial (system font) is used on all administrative documents and Microsoft templates, and on editable files that are shared electronically via email or available for download. Preferred font size in Word documents is 11pt. Arial.
Univers Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Univers Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Univers Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Arial Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Headline messaging
How to use ‘Inspiring Confidence. Accelerating Progress.’.
To use the ‘Inspiring Confidence. Accelerating Progress.’ strapline successfully, the strapline should not be accompanied by any verb nor be included in a sentence. However, it should be followed by a second line that provides context relevant to the business line or area.
The second line should substantiate the headline but introduce the theme, so continuing with the marine example, ‘Sail through uncertainty with TMHCC’.
The third line should contain some specifics around which aspects of the mentioned industry is covered by TMHCC.
TMHCC should be mentioned in either the second or third line, but not both
If you require support with developing headline messaging, please contact the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
Second line
Third line
Examples checked against trademark
Marine
INSPIRING CONFIDENCE.
ACCELERATING PROGRESS.
Sail through uncertainty with TMHCC
Specialty insurance solutions for hull and machinery, yachts, port authorities and more.
Aviation INSPIRING CONFIDENCE. ACCELERATING PROGRESS.
Reach unprecedented heights with TMHCC
Specialty insurance solutions for aircraft, airports, hangars, balloons, drones and more.
CSR INSPIRING CONFIDENCE. ACCELERATING PROGRESS.
Evolve with the world, not in spite of it
Preserve the world and your place in it with TMHCC’s specialty insurance solutions.
Global INSPIRING CONFIDENCE. ACCELERATING PROGRESS.
Your insurance against an ever-changing world
TMHCC underwrites over 100 classes of specialty insurance in more than 180 countries.
Events INSPIRING CONFIDENCE. ACCELERATING PROGRESS.
Don’t stop when you can go
Protect your sports or entertainment investment from the what-ifs with TMHCC.
Finance INSPIRING CONFIDENCE. ACCELERATING PROGRESS.
Let no opportunity pass you by
Protect against financial losses with TMHCC’s specialty insurance solutions.
Strapline
Brand toolkit
Visual representation of the Pillars
We have developed a new graphic language to complement our Pillars. The Pillars enhance our brand identity and help distinguish us from our competitors.
There are two routes to implement the visual representation of the Pillars, as shown on the following pages. Apart from being visually eye-catching and colourful, they have been designed to complement and feel like an extension of our logo and a development of our legacy visual identity.
They position us as an ever-evolving and active brand, constantly moving forward and striving to find satisfactory solutions for brokers and customers alike.
They also give us a platform to use complmentary, engaging messaging – as illustrated on the following pages.
Examples of the visual Pillars alongside our headline messaging
Brand toolkit
Visual Pillarstrack treatment
A suite of layout assets has been created that allows designers to create bespoke illustrations by connecting the individual elements together. This allows the designer to create a Pillar illustration that fits perfectly with any other content on the page, rather than having standard formats that serve no purpose. When connected together, these track elements can be scaled, flipped and rotated to form whatever shape works best for your composition. As they all have a white outline, they can also cross over each other to give a sense of depth.
The suite will grow as more elements are created to fulfil requirements, so please ensure you contact the TMHCC Marketing Department to obtain the latest Adobe Illustrator version:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
Brand toolkit
Hero imagery with visual Pillar treatment
A series of organic hero images has been created for each of our business units. The images have been developed from a creative concept that aligns with the business unit to create a unique, bespoke image, which is bold and dynamic, projecting a sense of scale where the Pillars are an integrated, elemental object that interacts and effects the content of the composition. These images rarely exist as stock images, so they require digital compositing by an artist. This requires direction by providing a conceptual brief.
For instance, for the image shown on this page, a conceptual brief was created:
“A picture of a container ship. It’s a cross-section of an ocean so you can see under the water. Both above and below are clean environmentally, but the left side of the sky looks unsettled (not a fullon storm, as I think that’s too far). The TMHCC visual Pillar device is fully integrated into the image as though it were a live physical object. It weaves out of the clouds and into the water, around the ship, heading out towards the viewer as though guiding the vessel through bad weather.”
If you have any requirements regarding the creation of an organic hero image with visual Pillar treatment, please reference the Pillar tutorial video and seek sign-off from the TMHCC Marketing Department: branding@tmhcc.com.
Brand toolkit
Photography overview
Photography is an essential part of any brand identity. However, the insurance sector presents many challenges when it comes to photography. Insurance itself and many product lines simply don’t translate into interesting images. It is also essential to have a degree of differentiation from our competitors – not an easy task when they are all mining the same stock libraries for imagery.
Motion imagery
Images should have a definite sense of movement, whether it be people, objects or machinery, which is heightened with a motion blur effect. Ideally, this should already be part of the image but can be achieved in Photoshop as long as it is done carefully.
If you require an image, please contact the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
Imagery should:
• Be intriguing, suggestive of something interesting about to happen
• Be quite bold, high-contrast and colourful
• Have a sense of purpose, energy and action
• Be cropped interestingly
Brand toolkit
Headshot photography
To comply with company policy, we ask you to please ensure that your photo meets the following standards:
• A clear, close-up image
• The background is white or a plain light grey
• Not containing other people
• Ideally not taken by yourself
• Professional clothing, if on display
• No filters should be used
If you do not wish to have your image on display, please do not add anything else in its place.
If you require headshot photography, please contact the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
Brand toolkit Microsoft Teams background
If you wish to apply a branded background to Microsoft Teams, please use the virtual resources area on the Port to access the background assets. If you have any questions on applying these, please contact the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
Background in use
Iconography
Icons are a powerful way of conveying a product or service, but only when they clearly represent the product or service they are denoting.
If you require an icon that is not shown here, or would like the master Adobe Illustrator files for all icons, please contact the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
Brand toolkit
Charts and diagrams for design
Charts and diagrams should make use of the primary palette in the first instance, only adding colours from the secondary palette when creating something more complex.
These charts and diagrams are intended to be created by a designer in Adobe Illustrator and used in designed marketing material, for example, literature. These examples can be edited to reflect the content as needed.
The suite will evolve over time. If a chart or diagram doesn’t currently exist and you need one created, please contact the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
Brand toolkit
Charts and diagrams for PowerPoint and Excel
Charts and diagrams should make use of the primary palette in the first instance, only adding colours from the secondary palette when creating something more complex.
There is an alternative application of charts and diagrams when using PowerPoint or Excel. These should be editable from the source and therefore should not require a designer.
For advice on creating charts and diagrams in PowerPoint or Excel, please contact the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
Brand applications
Literature covers
Literature should strike the right balance between legibility and creativity. The visual Pillars are integrated into the cover image to create a unique, bespoke image that is bold and dynamic, projecting a sense of scale where the visual Pillars are an elemental object that interacts and effects the content of the composition.
As shown in the Financial Lines example, the front and back covers combine to form a singular image. Front covers can be ‘image-only’ or incorporate copy. The common factor to both is that the visual Pillars overlap the image.
Brand applications
Literature spreads 1 of 2
Use of photographic imagery within literature spreads should be used sparingly and must be carefully considered to ensure it connects with the content and Pillar messaging and visuals. The spreads should be clean, unfussy and create a sense of forward motion with the use of the visual Pillars and the layout of the typography.
A5 or US Half Letter roll-fold (tri-fold) is the preferred format for product literature –depending on the amount of content – as shown in the example to the right.
The same visual approach can be applied to eBooks, ensuring enough breathing space around the content.
For design approval, please contact the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
of 2 Examples of single-page and multi-page brochures. For design approval, please contact the TMHCC Marketing Department: US: branding@tmhcc.com UK: ukmarketing@tmhcc.com EU: marketingeu@tmhcc.com
Brand applications
Advertising
Advertising is where the visual Pillars and text can really come together to create very distinctive, dynamic and creative solutions. The headline examples shown earlier in these guidelines can be used as inspiration for new headlines.
Before creating any advertising, please contact the TMHCC Marketing Department: US: branding@tmhcc.com UK: ukmarketing@tmhcc.com EU: marketingeu@tmhcc.com
Brand applications
Social media posts
The most important governing factor with social media posts is that they are legible on mobile devices. With this in mind, designs should be either:
• Legible copy overlaying an image, or
• Visual Pillars and copy on a white background
Prior to posting, social media posts should always be referred to the TMHCC Marketing Department.
For guidance on personal social media use, please refer to the social media policy or contact the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
Brand
applications
Email headers
If you wish to send an email using these headers, please contact the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
Brand applications PowerPoint styling
If you need the corporate PowerPoint template, please contact the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
Brand applications
Pull-up and pop-up banners
Pull-up banners present a different challenge as they are, of course, a narrow, portrait format. Care should be taken to ensure that layouts strike a good balance between white space and filling the space comfortably.
These examples show how, on occasions, we can use a centred arrangement of the elements to create the best solution.
If you require a pull-up banner, please contact the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
Brand applications
Exhibition stands
When designing for exhibition spaces, the visual Pillars and text should not be covered or obscured by, for example, people, tables or monitors.
If you require an exhibition stand, please contact the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
Brand applications
Office graphics
When designing office graphics, please make sure to follow the Offices and Facilities Guidelines (applicable to International only) to ensure consistency in branding across our offices worldwide.
If you require any office graphics or guidance, please contact the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com EU: marketingeu@tmhcc.com
Brand applications
Digital application
When creating digital content, including for the website, please refer to our Digital Content Guide.
To access this, please contact the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
Brand applications Website
For any branding or website queries, please contact the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
Brand
applications
Video applications
A bespoke video toolkit has been created to ensure that videos consistently use the correct brand application, every time.
If you wish to create a video, please contact the TMHCC Marketing Department for access to the toolkit:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
Video intro
Lower thirds
Brand applications
Employee Value Proposition
Our Employee Value Proposition is designed to attract top talent by aligning our recruitment branding and messaging with TMHCC’s core Pillars.
At the heart of our EVP is the strapline: Help us insure it.
To provide additional context and impact, this can be introduced with the secondary strapline:
It’s an exciting, complex world. Help us insure it.
There are 15 business units with their own distinct imagery and color palette, ensuring differentiation while remaining united under our Pillars.
Additionally, each business unit has a tailored messaging line that should always precede “Help us insure it”
EVP imagery puts our people front and centre, alongside the industries each product line serves. Unlike the candid visuals of people used in other marketing materials, EVP imagery features individuals facing the viewer in posed shots. This approach creates a strong, direct connection with our audience.
To authentically represent TMHCC’s diverse workforce, EVP assets must showcase a broad range of individuals, ensuring inclusivity and alignment with our brand values.
For guidance on applying EVP branding or to access specific brand assets, please contact the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
Stationery and technical information
Stationery items should not be created. Templates can be obtained from the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
Stationery and technical information
Our corporate name
Our corporate name is ‘Tokio Marine HCC’. It is written as three separate words, without any commas or dashes.
Can the name be abbreviated?
In writing and in speech, we want to reinforce our full name: Tokio Marine HCC. This highlights our association with Tokio Marine and therefore points to our global presence, stability and financial strength.
In some cases, it is permissible to use the shortened form TMHCC in body copy.
When using TMHCC, please follow these guidelines:
• When using the shortened version in a document, it should always follow a reference to the full version and be introduced in parentheses. Example: “Tokio Marine HCC (TMHCC) is a leading specialty insurance group...”
• The shortened version should never be used in headlines, titles or any prominent type (for example, brochure call outs, banners, trade show booths or business cards). The exception to this guideline is the application of the headline messaging lines where the use of TMHCC is acceptable.
Group names
Our legacy names (for example, HCC Surety) are now presented to the marketplace as groups (for example, Surety Group), preceded by the corporate umbrella of Tokio Marine HCC with an en dash and a space between.
Tokio Marine HCC – Aviation Group
Tokio Marine HCC – Casualty Group
Tokio Marine HCC – Credit Group
Tokio Marine HCC – D&O Group
Tokio Marine HCC – Guaranty Group
Tokio Marine HCC – International
Tokio Marine HCC – MIS Group/Medical Insurance Services Group
Tokio Marine HCC – Cyber & Professional Lines Group
Tokio Marine HCC – Public Risk Group
Tokio Marine HCC – Specialty Group
Tokio Marine HCC – A&H Group
Tokio Marine HCC – Surety Group
Tokio Marine HCC – USSIC Aviation Group
Your Group name should be used in body copy and in the contact section of your marketing materials. Your Group name should not be added, in any way, to the logo.
Stationery and technical information Group boilerplate
Here is approved language to use in marketing materials.
For the most current press release language, please contact the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
Important
Each time a Market Cap number is used, you need to add an asterisk with the date for that information. Click here for the latest Market Cap figure.
Why Tokio Marine HCC?
Tokio Marine HCC is a leading specialty insurance group conducting business in approximately 180 countries and underwriting more than 100 classes of specialty insurance. Headquartered in Houston, Texas, the company comprises of highly entrepreneurial teams equipped to underwrite special situations, companies and individuals, acting independently to deliver effective solutions. Our products and capabilities set the standard for the industry, as many of our employees are industryleading experts.
More information about our financial strength here:
Stationery and technical information
Tokio Marine HCC disclaimers
Shown opposite are our various standard disclaimer information.
Disclaimer language to be utilised for Groups:
The (group name) Group is the marketing name for (legal name). A member of the Tokio Marine HCC group of companies. For more information, visit tmhcc.com
Disclaimer language to be utilised for products offered by an affiliated insurance company:
Insurance products offered through (legal name), a member of the Tokio Marine HCC group of companies. For more information, visit tmhcc.com
In place of the disclaimers above, you may use the below instead:
Licensed in all 50 states and the District of Columbia. NAIC#_____________ (Address and Tollfree phone number) (legal name). A member of the Tokio Marine HCC group of companies.
Stationery and technical information
Email signatures
All employees should use a consistent email signature. The information on an employee’s email signature needs to match the information on their business card.
Please do not add any additional information, including images, to the email signature.
Additional taglines should not be added to your TMHCC signature without prior approval from the Marketing Department. If approved, the tagline will be displayed for 90 days before returning to the original email signature.
If you have questions or would like to request a tagline for your email signature, please contact the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
Format
Name [Arial Bold, 10pt]
Accreditation [Arial, 8pt]
Title
Tokio Marine HCC – Group Name xxx@tmhcc.com
Tel: XXX-XXX-XXXX
Direct: XXX-XXX-XXXX (optional)
Mobile: XXX-XXX-XXXX (optional) tmhcc.com
Disclaimer will be auto populated
Example
John Smith CPA
Vice President
Tokio Marine HCC jsmith@tmhcc.com
Tel: 800-676-1771
Direct: 713-123-4567 tmhcc.com
A member of the Tokio Marine HCC group of companies.
This email message (including any attachments) contains confidential information and is for the sole use of the intended recipient(s). Any unauthorized review, use, disclosure or distribution is prohibited. If you are not the intended recipient or have otherwise received this email in error, please contact the sender by reply email and permanently destroy all copies of the original message and any attachments.
Stationery and technical information
Style guide
In order to speak with one voice, we have defined some stylistic preferences to be used throughout all literature. We strive for the most common rules of grammar, with the understanding there will be some exceptions. Please refer to the Style Guide Summary for the more information by accessing this link.
If you are unable to access the link, please contact the TMHCC Marketing Department:
US: branding@tmhcc.com
UK: ukmarketing@tmhcc.com
EU: marketingeu@tmhcc.com
Stationery and technical information
Press guide
Any press relating to your individual business unit should be referred to the Communications Team. Please see below for your key contacts:
For a US press release, please contact:
• Nate Hayward, Corporate Communications Manager
• Kendall Peterson, Associate Corporate Communications Specialist
For a UK or European press release, please contact:
• April Kerr, Communications Manager
• Poppy Hannan, Communications Officer - UK
• Laura Tibbo, Communications Manager - TME
Any press that could have an impact at the Corporate level should be referred to:
• Doug Busker, Vice President, Financial Planning & Analysis.
Tokio Marine Group
Please note that Tokio Marine Group has its own set of guidelines with which TMHCC strongly aligns.
For more information about TM Group Brand guidelines please visit the Port
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