Tiffany Marciano Advanced Design Portfolio 2023

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Tiffany Marciano Digital Design Work | 2023

About Me

Tiffany Marciano

Rebranding of Ove’s Restauraunt

This is a redesign of the brand kit for Oves Restaurant in Ocean City, New Jersey. It is a family-owned breakfast, lunch, and dinner spot on the boardwalk right near the beach. The clientele of the restaurant is typically families on vacation, with young kids who need a place to eat, whether it’s a big breakfast to start their day or an easy lunch one can conveniently get without straying too far from the beach. My role for this project was to create a complete redesign of the brand. I wanted to give it a more updated aesthetic that is not only cohesive, but is also authentic to the experience of dining at the restaurant. In doing so, I updated the wordmark, color palette, typography pairings, and created new menus to be used in the restauraunt.

Brand Redesign

Gogh Bold

Wash Your Hand

Alte Haas Grotesk (Regular/Bold)

This is the font for the logotype

This is the font for headers and accents

This is the font for body text This is the font for body text

Reference Photos Mockups

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The brand’s new wordmark has an updated aesthetic that is attention-grabbing and visually enticing. It appeals to the value of family and kid-friendliness of the restaurant, which was lacking in the old design.

Illustration

The pictorial element of the wordmark is a glazed donut forming the “O” of the restaraunt’s name. This speaks to the restauraunt’s apple-cider donuts, which they are famous for. Customers who have dined at Ove’s before are familair with the donuts and will easily recognize the logo.

Color Scheme

The colors of the wordmark are reminiscent of the old branding to maintain familarity in brand association, yet changed slightly to appear moe vibrant and cohesive when used together. The yellow evokes the warmth of sunshine on the beach, while the blue coorealtes with a cloudless sky and shimmering ocean.

The updated menu showcases the new branding and is laid out in a more readable and aesthetically pleasing way, which ensures it is easy for families with children to comprehend.

Brand Creation

Conception of Brand Identity

I created and designed all branding elements for my future bakery, Late Night at Tiff’s. This includes a primary color palette, secondary color palette, typography pairings, wordmark, logo, and a logotype with nine possible variations in regards to colors and illustration placement. The final product is a complete branding and design book that includes a comprehensive brand-kit, floor plans for the bakery space, menu designs, and digital mock-ups for various bakery items and merchandise. The online version of the brand book is available to be viewed on Issuu .

Logomarks

I created three styles of my logomark, with variations in the placement of the pictorial logo. Additionally, each logo is able to be used with three different colors on the outlining of “Tiff’s”. The set of teal logos is for primary use, while the sets of pruple and blue logos are to be used for variation and style options.

Color Palettes

There are two color palettes for my brand, a primary palette consisting of purple, blue, teal, and cream, and a secondary palette consisting of a dark gray and orange. The primary palette is used in most typography, decor, and branding. The seconday pallete is available for accents and creating additional contrast.

Accessibility

I embedded inclusive design in my project in both the design choices of the branding as well as the layout of the physical floor plans. Ensuring my logomarks were visible in grayscale was one part of this, as the design needed to be high-contrast for those with visual impairments.

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Tiffany Marciano

Visualization of “Maroon”

I created a visualization of the song “Maroon” by Taylor Swift through voice-driven typography. The format of the project is a fourteen page pamphlet, including a cover and back cover, with original illustrations.

Voice-driven Typography

Project Overview

My goal for this project was to create an aesthetically pleasing visual layout of the song that matches the experience one has when listening to the song. The song evokes strong imagery and uses colors throughout the lyrics. I aimed to reference this throughout the design with a visualization that embodies the actual sound and listening experience, as there are changes in singing pace, different intonations, and parts of overlapped singing.

Final Product

The final product of this project is a complete fourteen page pamphlet that includes the entirety of the song’s lyrics, in an intentional composition of original graphics, colors, fonts, and spacing. Throughout the project there is an emphasis on the typography, as the design utilizes different typefaces, effects, and arrangement to guide the viewer.

Throughout the project, the visual elements and design choices reflect not only the song’s sound, but the message behind the song, and the lyrics being sung. The colors of the backgrounds and the gradients used express the meaning of the song about a romantic relationship that has turned from happy to sad, and only exists in haunting memories.

The pamphlet offers a visual accompaniment to the song that represents the listening experiment through voice-driven typography and design.

Tiffany Marciano

Tiffany Marciano

Tim McGraw Picture to Burn Teardrops on My Guitar A Place in This World Cold as You The Outside Tied Together with a Smile Stay Beautiful Should’ve Said No Mary’s Song (Oh My My My) Our Song I’m Only Me When I’m with You Invisible A Perfectly Good Heart Fearless Fifteen Love Story Hey Stephen White Horse You Belong with Me Breathe Tell Me Why You’re Not Sorry The Way I Loved You Forever & Always The Best Day Change Jump Then Fall Untouchable Come in with the Rain Superstar The Other Side of the Door Mine Sparks Fly Back to December Speak Now Dear John Mean The Story of Us Never Grow Up Enchanted Better than Revenge Innocent Haunted Last Kiss Long Live Ours If This Was a Movie Superman State of Grace Red Treacherous I Knew You Were Trouble All Too Well 22 I Almost Do We Are Never Ever Getting Back Together Stay Stay Stay The Last Time (featuring Gary Lightbody) Holy Ground Sad Beautiful Tragic The Lucky One Everything Has Changed (featuring Ed Sheeran) Starlight Begin Again The Moment I Knew Come Back… Be Here Girl at Home Welcome to New York Blank Space Style Out of the Woods All You Had to Do Was Stay Shake It Off I Wish You Would Bad Blood Wildest Dreams How You Get the Girl This Love I Know Places Clean Wonderland You Are in Love New Romantics …Ready for It?

End Game (featuring Ed Sheeran and Future) I Did Something Bad Don’t Blame Me Delicate Look What You Made Me Do So It Goes… Gorgeous Getaway Car King of My Heart Dancing with Our Hands Tied Dress This Is Why We Can’t Have Nice Things Call It What You Want New Year’s Day I Forgot That You Existed Cruel Summer

Lover The Man The Archer I Think He Knows Miss Americana & The Heartbreak Prince Paper Rings Cornelia Street Death By A Thousand Cuts London Boy Soon You’ll Get Better Ft. Dixie Chicks False God You Need to Calm Down Afterglow ME! Ft. Brendon

Urie It’s Nice to Have a Friend Daylight The 1 Cardigan The Last Great American Dynasty Exile Ft. Bon Iver My Tears Ricochet Mirrorball Seven August This is Me Trying Illicit Affairs Invisible String Mad Woman Epiphany Betty Peace Hoax The Lakes willow champagne problems gold rush ’tis the damn season tolerate it no body, no crime feat. HAIM happiness dorothea coney island feat. The National ivy cowboy like me long story short marjorie closure evermore feat. Bon Iver right where you left me it’s time to go Fearless (Taylor’s Version) Fifteen (Taylor’s Version) Love Story (Taylor’s Version) Hey Stephen (Taylor’s Version) White Horse (Taylor’s Version) You Belong with Me (Taylor’s Version) Breathe (Ft. Colbie Caillat) (Taylor’s Version) Tell Me Why (Taylor’s Version) You’re Not Sorry (Taylor’s Version) The Way I Loved You (Taylor’s Version) Forever & Always (Taylor’s Version) The Best Day (Taylor’s Version) Change (Taylor’s Version) Jump Then Fall (Taylor’s Version) Untouchable (Taylor’s Version) Forever & Always (Piano Version) (Taylor’s Version) Come In With the Rain (Taylor’s Version) SuperStar (Taylor’s Version) The Other Side of the Door (Taylor’s Version) Today Was a Fairytale (Taylor’s Version) You All Over Me (From The Vault) Ft. Maren Morris Mr. Perfectly Fine (From The Vault) We Were Happy (From The Vault) That’s When (From The Vault) Ft. Keith Urban Don’t You (From The Vault) Bye Bye Baby (From The Vault) State of Grace (Taylor’s Version) Red (Taylor’s Version) Treacherous (Taylor’s Version) I Knew You Were Trouble (Taylor’s Version) All Too Well (Taylor’s Version) 22 (Taylor’s Version) I Almost Do (Taylor’s Version) We Are Never Ever Getting Back Together (Taylor’s Version) Stay Stay Stay (Taylor’s Version) The Last Time (Taylor’s Version) (featuring Gary Lightbody) Holy Ground (Taylor’s Version) Sad Beautiful Tragic (Taylor’s Version) The Lucky One (Taylor’s Version) Everything Has Changed (Taylor’s Version) (featuring Ed Sheeran) Starlight (Taylor’s Version) Begin Again (Taylor’s Version) The Moment I Knew (Taylor’s Version) Come Back… Be Here (Taylor’s Version) Girl at Home (Taylor’s Version) Here (Taylor’s Version) Ronan (Taylor’s Version) Better Man (Taylor’s Version) (From the Vault) Nothing New Ft. Phoebe Bridges (Taylor’s Version) (From the Vault) Babe (Taylor’s Version) (From the Vault) Message in a Bottle (Taylor’s Version) (From the Vault) I Bet You Think About Me Ft. Chris Stapleton (Taylor’s Version) (From the Vault) Forever Winter (Taylor’s Version) (From the Vault) Run Ft. Ed Sheeran (Taylor’s Version) (From the Vault) The Very First Night (Taylor’s Version) (From

Music Poster

Taylor Swift Eras Poster

I created a poster of vector illustrations, all correlating to the albums/eras of Taylor Swift’s discography. The final product is a poster design with the layout and colors matching the style of the official tour poster for The Eras Tour.

Project Overview

The inspiration for this poster came from a personal project of mine, where I painted a pair of jeans with designs that related to different Taylor Swift albums. After completing that project, I set out to create a digital poster version of these designs, that I could further elaborate on to represent all of Swift’s music and eras.

Front

Back

Tiffany

Day (Taylor’s Version) Change (Taylor’s Version) Jump Then Fall (Taylor’s Version) Untouchable (Taylor’s Version) Forever & Always (Piano Version) (Taylor’s Version) Come In With the Rain (Taylor’s Version) SuperStar (Taylor’s Version) The Other Side of the Door (Taylor’s Version) Today Was a Fairytale (Taylor’s Version) You All Over Me (From The Vault) Ft. Maren Morris Mr. Perfectly Fine (From The Vault) We Were Happy (From The Vault) That’s When (From The Vault) Ft. Keith Urban Don’t You (From The Vault) Bye Bye Baby (From The Vault) State of Grace (Taylor’s Version) Red (Taylor’s Version) Treacherous (Taylor’s Version) I Knew You Were Trouble (Taylor’s Version) All Too Well (Taylor’s Version) 22 (Taylor’s Version) I Almost Do (Taylor’s Version) We Are Never Ever Getting Back Together (Taylor’s Version) Stay Stay Stay (Taylor’s Version) The Last Time (Taylor’s Version) (featuring Gary Lightbody) Holy Ground (Taylor’s Version) Sad Beautiful Tragic (Taylor’s Version) The Lucky One (Taylor’s Version) Everything Has Changed (Taylor’s Version) (featuring Ed Sheeran) Starlight (Taylor’s Version) Begin Again (Taylor’s Version) The Moment I Knew (Taylor’s Version) Come Back… Be Here (Taylor’s Version) Girl at Home (Taylor’s Version) Here (Taylor’s Version) Ronan (Taylor’s Version) Better Man (Taylor’s Version) (From the Vault) Nothing New Ft. Phoebe Bridges (Taylor’s Version) (From the Vault) Babe (Taylor’s Version) (From the Vault) Message in a Bottle (Taylor’s Version) (From the Vault) I Bet You Think About Me Ft. Chris Stapleton (Taylor’s Version) (From the Vault) Forever Winter (Taylor’s Version) (From the Vault) Run Ft. Ed Sheeran (Taylor’s Version) (From the Vault) The Very First Night (Taylor’s Version) (From the Vault) All Too Well (10-minute version) (Taylor’s Version) (From the Vault) Lavender Haze Maroon Anti-Hero Snow On The Beach You’re On Your Own, Kid Midnight Rain Question…? Vigilante Shit Bejeweled Labyrinth Karma Sweet Nothing Mastermind The Great War Bigger Than The Whole Sky Paris High Infidelity Glitch Would’ve, Should’ve, Could’ve Dear Reader

Lover

Final Product

The final product of this project is a complete poster that resembles the official Taylor Swift Eras Tour poster, but uses vector illustrations to represent each album. The poster includes the album names in fonts reminiscent of the album cover and aesthetic as well as song lyrics from each album that I feel best embody the era. Colors are pulled from the associated palettes of each album and the illustrations are of imagery either included in songs or that coorelate to each era. Each component of the poster works together to form a cohesive composition in a grid layout. ,The design works as a way to engage fans of the artist and provide a thorough visual representation of the journey of Taylor Swift’s discography.

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Fans of Taylor Swift know how much she loves leaving easter eggs, or hints, to what she’s doing next in her music, outfits, and social media posts. In this project, I used my own easter eggs that dedicated fans who look closer can pick up on. One example is the list of all the songs on Taylor Swift’s albums, both her original albums and the rerecordings. The song titles are set at half opacity in the background of the “Midnights” section to fade into the background, appearing barely visible at a quick glance. Another easter egg is that the opacity of every album title is 13%, which is the number Taylor Swift uses in lots of her clues, as her birthday is the thirteenth of December.

or a champion ring

and there was one prize

Taylor Swift ’uoy r e beautifulev re y l i ttlepiec

Album title in similar font to actual album cover, in 13% opactiy

Marciano