TotheUnstoppable Entrepreneur

Over the years, I have sought many opportunities to empower women so they may become innovators and agents of change within their lifetime One of the ways that I accomplish this is through my organization and by launching a business-minded magazine company

The foundation of our organization and publications is tied to its unique humble beginnings The Ladies Club Magazine actually began over 15 years ago in Los Angeles, CA as a form of socializing during the weekends by inviting ladies to my home. As I continued to host these gatherings, I began to notice a pattern For one, women always showed up at my Ladies Club meetings would stay for hours Secondly, the conversation always drifted towards work education and business

Over the years, the in-house gatherings evolved into outside venues Then, I began to host and speak at each event and eventually add regular guest speakers Furthermore, I was inspired to take it a step further and introduce an actual product to enhanceThe Ladies Club experience It was then that The Ladies Club Magazine was born!

Because I have always been interested in helping women, I wanted to do some thing with purpose, and I wanted to be strategic about it

Today, this magazine strives to feature content on issues and ideas for women in business and education We also explore topics and solutions that are relevant to women as well as feature content which includes in-depth research, informative links and other digital sources

I would love to tell you, that from this point on the journey was smooth and easily attainable From establishing starting funds to sustaining revenue, these are challenges which successful people need to overcome

To those unstoppable entrepreneurs, we all know that some opportunities must be created, and then one must be intentional about pursuing it to the fullest! Despite the numerous obstacles and at some times, lack of resources, quitting was never an option

Here we are, in our fourth year and I am grateful that I did not give up Every woman has a great story thank you for reading mine.

Yvette Paez YVETTE PAEZ, Publisher

Art of Research and Entrepreneurship

22 g p g p For A Degree

In spite of many continuing education options, many individuals opt to forgo college or dismiss the value of a graduate degree, however today others are discovering a better way

Why Access, Education and Support are Vital to Close the Gender Gap in Tech Careers

As part of our article series focused on reading materials related to closing gender gaps for women, this article takes a look at the technology sector

A Forum to Discover, Discuss and Understand Concepts from the Perspective of Diverse Women

By Yvette Paez

Our most recent initiative celebrates diverse women of all racial, ethnic and cultural backgrounds. We share and co-exist with one another in a space of mutual and utmost respect. Our WODI initiative takes a very real and serious look at some of the challenges that women need to come together to discuss.

Women are the Future:

They are great contributors to our population. From artists, leaders, inventors to scientists, women have made an indelible mark in American history as well as helping to shape our modern-day civilization.

In short, this is the platform for numerous conversations to take place — from balancing their work and family life to learning how to interact and be productive in different environments.

Others may simply want to portray their diversity through entrepreneurial endeavors and demonstrate how they were able to overcome barriers that led to their success. Mostly, this new initiative breaks down barriers and offers great support to working women and those pursuing an education.

Regardless of how society and the business world refers and relates to the terms “women” and “diversity,” here we welcome these words as genuine expressions and a very positive force.

Through this channel of communication, we hope to leave a door open for women all over the globe to share their testimonies of victory and resilience. We need your help! Please share this post with other amazing and powerful women like yourself! #WODI Initiative.

Send us your personal story at: info@tlcusercommunity.network. Subject line should read: WODI Initiative. To hear full audio from Daisy Paez | NYC District Leader 65AD Part B: Speaks out during one of our TLC events on women of color and some of their struggles, mindsets and obstacles women must learn to overcome. Visit TLC page at: https://tlcusercommunity.network/2022/02/07/wodi-initiative/

The effects of the global pandemic have led to economic uncertainty, and small businesses are the most vulnerable due to their lack of resources According to a survey by Goldman Sachs, 89% of small business owners say broader economic trends, such as inflation, supply chain issues and labor shortages are having a negative impact on their business Due to a variety of issues related to these trends, consumers are also spending less

With consumer spending trending downward and operational costs going up, small businesses will need to reduce costs and attract new customers to stay competitive Digital advertising is a costeffective way to achieve these goals and you don't need to be an expert to get impactful results Here are three tips to make the most of your marketing budget:

1 Understand Your Customer

Modern consumer behaviors have changed drastically over the last few years, including how people shop and make purchasing decisions Whether your customers have switched to working from home or embraced new tools and technologies, it is important to understand these trends

Put yourself in your customer's shoes Where are they spending their time - and are they making purchase decisions at different times of the day? What do they care about most in today's environment? For example, 85% of consumers say they'll only consider a brand if they trust the brand As you think about your ad strategy, look beyond just product features and pricing Using advertising tactics that reflect your values helps create meaningful connections with potential customers This could include everything from audience targeting to keyword selection to ad copy And staying connected to your customer also means incorporating social media into your strategy Having a social media presence and creating a schedule to post regularly will allow you to reach your customers where they are spending time

To learn more about your customers, ask for feedback through surveys, in-person, email or even social communities Also, leverage insights from sources like your own website traffic reports and industry reports on consumer trends Keeping these learnings in mind will help you make more informed decisions on what messaging will resonate and where your marketing dollars should be spent

2 Take a Multi-Channel Approach

Small businesses need to be strategic about how and where they advertise to reach those most likely to purchase their product or service by showing up at key points in the decision-making process These can often span more than a dozen points across devices (PC and mobile) and websites or apps and take place over days, weeks or months

This requires businesses to take a multi-channel approach to their digital advertising, placing advertisements across search engines, websites, video and social to reach people at different points in their shopping journeys

Building and managing campaigns across these different types of ad products and sites, not to mention learning the ad tools that power these, may sound complex However, it can be a lot easier than you expect thanks to modern tools that help you build and manage campaigns across different websites and apps

You can save time and run multi-channel campaigns with a one-stop solution like Smart Campaigns from Microsoft Advertising, which helps small businesses get started with digital advertising and connect with the right customers online Its new redesign provides a simple and efficient way for advertisers of all sizes and budgets to run ads across devices on Microsoft properties such as MSN, Bing and Outlook com, and partner properties, including sites like Yahoo, AOL, DuckDuckGo and more Plus, the new Multi-platform feature makes it easy to run ads across leading advertising and social media platforms, including Google Ads, Twitter, Facebook, Instagram and LinkedIn, all managed from one convenient place

3 Use Automated Tools to Save Time

Time is a limited and diminishing resource, especially for small businesses To save time and help reduce the stress of promoting your business, consider automated marketing and advertising tools that require minimal maintenance and help streamline the process. These tools often work within a certain set of parameters that you define, along with your desired outcomes They use various signals and machine learning capabilities to make adjustments in real time to give your ad the best chances of showing to the right person at the right time in the right place Tools that use automation take the complexity out of daily advertising campaign management to allow you to focus on other business priorities like quality, customer satisfaction and retention

Maximize your time and resources while growing your business by leveraging these three tips in your digital marketing

Article Provided by Brandpoint Content