BUILDING BRANDAMBASSADORS:
Marketing and Communications
Essentials for Extension Experts
November 21, 2024
Justin Moore
DISCUSSION TOPICS
/ Seek & Find
*Engage, share feedback and ask questions throughout!
COMMS TEAM
COMM.
Simon Gonzalez Extension Writer
Julie Hayworth-Perman Marketing Specialist
Caro Metzler
Social Media Extension / CALS
Debra Ireland Extension Publications
Justin Moore Director, Mktg. and Comm.
Extension MarComm Mission
To provide strategic comm. solutions that elevate your impacts and promote the ongoing success and sustainability of Extension in North Carolina
Operate as a unit of CALS Communications
● Leverage expertise in writing / editing, graphic design, branding, marketing, video, photography, PR et al.
● Support all Extension efforts statewide (county + campus)
Working With Us
● Complete CALS Comm. Project Request Form
○
*Provide at least 3-4 weeks lead time (as much as you can)
● Submit your story ideas anytime
● Find more guidance on who to contact
● Meet the full CALS Comm. team
BRAND BASICS
WHAT BRAND MEANS:
Aperson’s or public’s collective experience, expectations and
emotional connections with an individual or organization…
= PERCEPTION
North Carolina is home to two land-grant universities.
Each school operates individual Extension units that deliver programming both independently and in partnership.
LOCAL GOV’TS STATE GOV’T
COUNTY-BASED initiatives always represent the partnership between the school(s) and local governments, along with other programs that are jointly funded, coordinated and developed.
CAMPUS-BASED initiatives that are funded, coordinated and developed unilaterally, regardless of how or where the end products are used.
FOLLOWTHE BRAND GUIDELINES
TOOLS + RESOURCES
Key Resources + Site Tour
Key Resources + Site Tour
Impact Resources
▪ Extension Stats + Strengths ▪ *Local ImpactTools
More Resources
*GenerativeAI Guidance
Extension Storytelling
*Marketing Planning *Online Store
Online Store
County Signage + Promos
SUBSCRIBE
go.ncsu.edu/ExtensionBrand
