Würth. Persistence Pays off in USA.

Jim LeGacy, Sales and Marketing Vice President USA

Established in 1969, Würth USA is one of the leading suppliers of high-quality automotive parts, products, and services. Their extensive catalogue of hardware, chemicals, fasteners, hand tools and more provides their customers with everything they need to succeed.

The Titus team lead by Curtis Baugh, Sales Manager Hinges USA, has been on a mission for several years to secure the opportunity to sell T-type hinges through the Würth organisation. It has been a four-year process to get them on board for hinges. Würth is one of the two largest distribution companies in North America and a key player in volume hinge sales.

Keys to the strategy

• Product Awareness – continued great marketing effort and presence at KBIS / IWF – creating product awareness for T-type

• Product Capability – the success of the Titus hinge line (function, quality + service) at Dakota Hardwoods, Würth Wood and Würth web knocked down any reservations of the two other divisions.