Tish Valenzuela Creative Portfolio

Tish Valenzuela CREATIVE PORTFOLIO

tish_valenzuela@yahoo.com

Letras y Figuras

ILLUSTRATION

Letras y Figuras, a style that fuses both art and type. The theme for this series is Japanese mythical creatures.

Redesigning Philippine Postcards

ILLUSTRATION

The Philippines is home to breathtaking natural wonders, but the designs of the postcards... less so. My goal in this design was to strip away all the graphic embelishments local postcards are usually adorned with, giving a simple twist on capturing the beauty of each destination.

Bippolo Seed

ILLUSTRATION

Character design and illustrations for Dr. Seuss’ Bippolo Seed, wherein a greedy cat and practical duck argue over a magical seed that grows whatever they wish.

Various illustrations and characters

CHARACTER DESIGN

Nataraj Mascots

CHARACTER DESIGN

Mascot designs for an Indian school supplies company called Nataraj. Nat (girl) and Raj (boy) represent the brand’s ideals of fun, friendly and functional. They will also be the faces of Nataraj’s “Switch Up” campaign this 2015.

“Anti-Smoking” mascots

CHARACTER DESIGN

Logo by Jobi Gutierrez

“Smoking is a Monster� is a campaign I visualized that showed the dangers and effects of long term tobacco smoke. By approaching this issue with memorable and appealing characters, children will hopefully be enticed and educated about the dangers of tobacco.

Sprout Publishing

BRANDING

Push Advertising

BRANDING

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8/21/13

Tish Valenzuela Creative Director

11:31 PM

Moving brands forward

+63 917-592-4294 tish@pushads.com

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Bethany Styles Copywriter

Inu Yasha Media Manager

+63 917-234-9241 bethany@pushads.com

+63 918-692-1241 inuyasha@pushads.com

Moving brands forward

Moving brands forward

Monsters University

CAMPAIGN & DESIGN This campaign was made for copy writing class, with the focus on promoting a movie close to our hearts. I chose “Monsters University” by Disney Pixar as it represents the college experience and the challenge upstarts and dreamers face. I was able to conceptualize “My Monster Dream” where “Every Dream Begins Somewhere”. The strategic idea was to celebrate the achievers, believers and dreamers. This is achieved with the creative idea which was to show that perseverance makes unlikely dreamers become achievers. And for the executional, to create a platform for people to begin making their dreams into reality.

Relatable icons, monsterfied.

Oprah, Mick Jagger, Steve Jobs, Manny Pacquaio and JK Rowling

The monsterfied icons will be behind a door which will be placed in areas where the icons’ dreams began.

www.monstersuniversity.com

Website for uploading dreams and goals

The guerilla ads feature icons that will lead to the microsite and app which allow people to upload, support and browse through people’s dreams.

Rewards will be given with each goal ticked, such as MU trailers and tickets.

Translatable into an app

Redesigned Movie Poster

Every dream begins somewhere.

OPRAH WINFREY

From working the cash register to billionaire and icon.

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www.monstersuniversity.com

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HOMECOMING f

The top or most popular dreamers will be rewarded special prizes in the grand event called “Monsters University Homecoming� Among the prices are scholarship grants, trips to Disneyland and movie tickets.

“Gotta Have Juicy Fruit” for Juicy Fruit

CAMPAIGN & DESIGN For Advertising Design class, we were tasked to pick a brand and build a campaign around the existing materials.

I conducted market research, built the campaign from the insights and designed the collatorals.

We were also asked to follow a “Creative Strategy” format, wherein we... “Convince idle consumers and mint gum chewers, that Juicy Fruit is the best way to kill time, because it gives an enjoyable, sweet and tasteful experience to the chewer. The result is, ” The “Gotta Have Juicy Fruit” campaign wherein in every moment someone’s bored or waiting, they’ll think of our brand.

The ads will come in sets of two.

Situated in places people frequently wait and stay idle.

“Tired of Waiting?”, followed by Juicy Fruit.

“Tired of loading? Gotta have Juicy Fruit” Microsite loading page.

80%

Tired of loading? Gotta have Juicy Fruit.

Microsite where you can exchange and read “Juicy Gossip” from around the world

The #JuicyGossip has spread.

Hover over a pin point

80% Makati, Philippines Shared by: Loco890 “My friends and I went on a drive. We were stuck in traffic when all of a sudden...”

CLICK FOR MORE!

Tired of loading? Gotta have Juicy Fruit.

Browse through trending gossip, sharable on Twitter, Facebook, Instagram and other social media platforms.

The #JuicyGossip has spread.

Hover over a pin point

Trending #JuicyGossip: JobieSabs/ Davao “It was a quiet day... Me and my girlfriend were busy on our laptops. Out of no where, she attacked...”

March 15, 2014

CLICK FOR MORE!

ElloCutie12/ Tagaytay “During school, I had the best surprise. I was bored, when I decided to chew some #JuicyFruit gum...”

Makati, Philippines

Shared by: Loco890

“My friends and I went on a drive. We were stuck in traffic when all of a sudden a truckfull of #JuicyFruit gum

Feb 20, 2014

CLICK FOR MORE!

swerved out of control in front of us. The trunk’s doors were open, leaving a trail of sweet #JuicyFruit gum behind us. Suddenly I realized, my tires were covered in it! I tested out it’s

PandaFu/ Caloocan “I was waiting for the bathroom to be vacant. I could hear the ticking of the clock, when I slipped and fell...”

sticky spider-like powers, driving effortlesly on walls, until finally we reached the mall. @MadLucy78 suddenly thought, ”Since parking’s full, why don’t we park INSIDE the mall?”

Spread the #JuicyGossip

The #JuicyGossip has spread.

Hover over a pin point

Packaging Redesign

“Everything is Awesome” Tegan & Sara

Juicy Fruit Jam radio station for maximum time killing.

Ultimate way to kill time: A huge Juicy Fruit Rave party!

L’Oreal Brandstorm: KIEHL’S

CAMPAIGN & DESIGN During my third year, I and two other students joined L’Oreal’s Brandstorm competition where we were asked to create a product for a chosen brand under L’Oreal, and create a campaign surrounding it. We were also asked to do some market research on the brand and the chosen market: Male Grooming.

We eventually focused on male skincare, in which we created the product line called “Second Skin” with the tagline, “The best protection, in your own skin” It’s a product line centered around “Maintain, Protect and Repair” where health is key. We were able to go through the semi-finals, pitching to university professors and L’Oreal brand managers.

Vitamin Facial Wash, CC Cream, Express Healing Salve etc.

Logo

Microsite

“The Doctor is IN” The campaign we designed for Second Skin evokes a vintage/gentleman vibe, stylishly bringing back Kiehl’s apothecary roots into the picture. Since 1800’s Kiehl’s has been doing it’s best, so all it needed is a fresh new twist.

SNAPSHOTS

OUR STORY INGREDIENTS MAP SKIN CARE Josh Dwyer St. Louis Mall @ HAIR New York MEN ABOUT THIS APP

BACK

SHARE

PR ES CR IP TI ON

NAME ADDRESS

AGE DATE

thedoctorisin.com Booths give away snapshots and “prescription” that leads to microsite and app “Medical themed” fortune telling booths

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Say hello to Mr. Bones!

Maintain Protect and Repair advocacy microsite.

Final Ecosystem for campaign

Kiehl’s mascot in emoticon form

Product launch event will be called “The Grand Kiehl’s Karnival” and will feature armory displays, fun games, performances and so much more.

“Acne Away” game booth

“Relax Enjoy DIscover” for It’s More Fun in the Philippines

CAMPAIGN & DESIGN For second year’s Design Workshop class, we were asked to create a brand ambassador that not only represents IMFTP but also goes beyond it and sustains it. So my them and I have come up with “Relax Enjoy Discover” To guide them through what the 7 destinations have to offer, our campaign represents the 3 main essence of travel - giving them an easier and more convenient way to plan their trip because travelers want a little bit of everything in a vacation.

So why three mascots? Of course, to echo the three words Relax, Enjoy, Discover. Giving each wordva face to which travelers can relate to because we all know there are different types of travelers.

Lax the Tamaraw, Joy the Haribon and Ver the Butanding.

THE TAMARAW He loves to eat, relax in the beach and enjoys the tropical climate to the max.

THE HARIBON loves extreme sports, likes to bond and create memories with her friends, and the

THE BUTANDING Prefers taking public transpo, likes to try exotic food, he immerses himself in local culture, and enjoys taking pictures.

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itsmorefuninthephilippines.com @relaxenjoydiscover fb.com/relaxenjoydiscover

Campaign materials: Poster and flyer.

ziplining, bohol The campaign will revolve around the mascots and how each one reperesents different kinds of travellers. Materials like eco bags and customizable maps will be available.

Mascots and their chosen mode of transport!

LIVE ART

With the pen name “Artishtic”, I have done ive art in events such as Swatch’s 25th Anniversary, Satchmi’s “Off the Record” and UP ASAPHIL’s Siklab 2015

“Creativity with Dimension”