Discover Media Info 2014 for web

Media Information

2013/14

Connecting Communities to Business through Local Advertising

Our focus is your Response Colourful. Informative. Handy Size. Local. Effective.

Discover’s circulation, format, design and content is orchestrated to get the best response for our advertisers.

Discover is a FREE, door to door local directory delivered bi-monthly to 132,000 letterboxes in the Solent region.

Whatever your business, budget or location we will suggest the right solution for you.

FACTS & FIGURES 132,000 Circulation 10 Bi-monthly Editions A5 size Minimum of 25% editorial 4 Advert sizes Paid for Listings Local Business Editorials Advertisers Index Leaflet Inserts Welcome Free Advert Design Open Mon-Fri 8am-8pm

Let’s be honest.

Advertising sales people don’t have the best reputation. Unfortunately, many businesses have experienced bad practices that makes them wary of placing their trust in advertising.

Our aim is to restore that trust and improve the reputation of advertising through leading by example. We offer a refreshingly new approach to local marketing, especially for small businesses. If you lack either the time, budget or expertise to market your business as effectively as you’d like, you are speaking to the right people.

“Lovely people to work with.”

Roy Hampson

Couldn’t have been more helpful.” Kay Murrant

“Thank you for helping me start my business.” Mo Mariner

We don’t just sell space.

We listen, support and deliver.

“Well managed and efficient.”

Andy Gair

“

Trust & Transparency I was very impressed with the amount of information I got on the website including an instant price with a breakdown. I have dealt with many magazines over the years and I have to say that Mel and Tania at Discover are a refreshing pair of professionals. Charlotte, Just Shutters

Everything about Discover’s circulation, distribution areas and methods and pricing structure is detailed, shared openly and available online.* You are entitled to ask for proof of circulation and printing so you know exactly what you are paying for.

Please ask other publishers to do the same.

* Visit our “Compare Us” section online

”

For Accuracy We Quote Circulation Figures Not Readership

“

Who is Behind Tel: 023 8026 6388 Discover ?

Discover Community Website

It costs nothing to be professional, helpful and to share our experience.

”

Tania Houston

Melanie Tinson

Production, Finance & Editorial

Sales, Marketing & Distribution

With her background in programming and IT services, Tania is especially good at exploiting the latest technology and applying it to a small business. She has the patience and skills that many of us wish we had to exploit the internet and all the software and apps on offer.

Melanie is the creative arm of the partnership having spent 25 years in marketing communications within small to medium size businesses and corporations. She devised advertising campaigns, co-ordinated direct mail programmes, exhibitions, sales conferences and managed press relations.

She’s happy to share these nuggets with Discover customers. Discover Magazines is run using all these services so they are practical, tried n’ tested solutions.

As a marketing junkie with never ending ideas she particularly enjoys brainstorming with start up businesses.

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Advertising ... with Extras 132,000

A5

Circulation It’s the largest yet most flexible circulation in this area, focusing on ABC1 privately owned properties including door to door delivery by Royal Mail.

Format & Formula Discover’s design and style is specifically designed to achieve high response rates with many features to attract both passive and active readers.

Results 300 +

8am8pm

www

Our list of satisfied advertisers grows every month. Regular advertising wins new customers, raises your local profile and drives traffic to your website.

Well established and successful means we must be getting it right!

Professionalism We are experienced in marketing, advertising and running SMEs. We offer honest advice, support and are open for business when you need us.

Extras A menu of extras to help market and better manage your business including leaflets, websites, design, business management tools and much more.

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Designed for Response Fewer adverts per page so YOU stand out

Tel: 023 8026 6388

Free EDITORIAL on regular rate

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Readers LOVE Discover !

Designed for Response

At Least 25% Editorial Every issue

It’s Worth Keeping !

Ask about Directory LISTINGS for really small budgets

Useful Numbers

www.discovercommunity.co.uk incl our Business Directory

Ad Index Signposting To You!

We Drive Readers to Ad Index - Puzzle Answers

What’s Your Category?

Property Services Outdoor Living/ Gardening Moving Home Independent Retailers Hair & Beauty Health & Wellbeing Education Motoring Professional Advice Business Services Event Planning Pet Services

Advert Sizes Discover Community Website Sample A5 page

4 Advert Sizes: (w)mm x (h)mm A5 full page 134mm x 192mm Half page Landscape:134mm x 94mm Portrait: 65mm x 192mm Quarter page 65mm x 94mm 8th page 65mm x 45mm

Sport & Leisure Eating & Drinking Entertainment

Features That Keep Discover Readers Loyal & Regular

What’s On, Upfront & Personal, Community “snippets”, Hampshire Walks, Reviews, Short Story, Puzzle Page / Kids Korner, Recipe, Puzzles & Quiz, Useful Numbers & Local Groups Directory

Tel: 023 8026 6388

www.discovercommunity.co.uk Discover Community Website

Throughout the editorial we direct our readers to our community site

Discover is the only local publication in the Solent area with a fully up-todate and useful, community focussed website for its readers.

For our regular advertisers there’s free inclusion in the Business Directory with links to their websites.

Plus



Local Notice Board Hampshire Walks



Clubs & Societies



What’s On



Restaurant Guide Useful Numbers







Councillors & MPs Community Calendar



Marketplace



Amenities Directory



Tel: 023 8026 6388

Local Advertising Advertising is just one piece of the marketing picture. Discover advertisers on our Regular Rate have exclusive access to our Menu of Extras to help with marketing, small business management and implementing technology for improved efficiency.

+

EXTRAS MENU

Free to Regulars

Initial Advert Design

•

Marketing Advice

•

Editorial Opportunities

•

......With Extras

Discounted for Discover

Front Cover Sponsorship

•

Website & Google Svs

•

Leaflet Design, Print & Delivery

•

Graphic Design Services

•

Computer Support

•

Vehicle Signage

•

Business Toolkit Advice

•

•

Business Toolkit Implementation

•

Telephone Answering Svs

•

Email Marketing Slots

•

One Title 10 Editions 132,000 Homes 5 Editions Printed in ODD months WINCHESTER Olivers Battery Badger Farm Kingsworthy

SOUTHAMPTON

Rownhams & Nursling Chilworth Regents Park Upper Shirley Bassett & Bassett Green Highfield Lordswood

CHANDLERS FORD Otterbourne Hursley Boyatt Wood Allbrook

ITCHEN VALLEY

Hedge End Botley Horton Heath &Fair Oak Colden Common

LOCKS HEATH

Park Gate Swanwick & Burridge Sarisbury Green Titchfield Common Warsash

Our Circulation Discover Community Website

Tel: 023 8026 6388

5 Editions Printed in EVEN months ROMSEY

North Baddesley Ampfield The Wellows Michelmersh

SOUTHAMPTON WEST Totton Ashurst Cadnam Netley Marsh

SOUTHAMPTON EAST

Bitterne Park Bitterne Midanbury West End

FAREHAM

Whiteley Titchfield

MEON VALLEY

Bishops Waltham Wickham Waltham Chase Knowle Shedfield Boorley Green

Booking Option 1: Go MAX

x

10

editions

    

5 x odd 5 x even

132,000 circulation - all editions 40% discount Available on Regular Rate only Tailor your advert per edition Advertise from £185 pm

Best Buy save 40%

Option 2: Go West / East Package

X

5

editions

odd

6

WEST even

1 7

Choose East or West     

± 66,000 circulation 5 editions in each 25% discount Regular Rate only Advertise from only £99 pm

9 2

8

4

3 EAST

save 25%

10

5

Or Go “Bespoke” Discover Community Website

Choose only one, a few or any other combination including a variety of advert sizes. From £17 pm ODD MONTHS

EVEN MONTHS

6

1 7

9 2

8

4

3

10

5

Tel: 023 8026 6388 Edition Name

Circ.

1

ROMSEY

14,400

2

SOUTHAMPTON WEST

14,300

3

SOUTHAMPTON EAST

14,500

4

MEON VALLEY

9,000

5

FAREHAM

14,500

6

WINCHESTER

9,000

7

CHANDLERS FORD & EASTLEIGH

14,000

8

ITCHEN VALLEY

14,000

9

SOUTHAMPTON

15,000

LOCKS HEATH

14,500

10

Bespoke Example: One edition Discover Community Website

e.g. Mobile Hairdresser in Winchester

Tel: 023 8026 6388

8th Page 1 edition Regular Rate

  

Circulation : 9,000 homes 6

Winchester Edition: Odd months (Jan, March, May etc)

Cost per month: £17 + vat paid by direct debit Flexible Adverts: As she’s a regular advertiser, she can upgrade to a quarter page during her typically quiet periods of the year to boost response.

Extras: Free advert design. She benefits from the discounted answering service.

Leaflet insert @ £35 per 1000 cost her £315 + vat for one issue to help launch her business and distribute her price list to 9k homes.

Flexibility.

Choice. Value.

And still Local.

Bespoke Example: 3 editions Discover Community Website

e.g. Electrician based in Chandlers Ford Books Quarter Page In 3 editions Regular Rate

  

Regularly hits: 43,200 homes 1

Romsey Edition: 14,400 in Feb, April, June (even months)

Chandlers Ford: 14,000 in Jan, March, May (odd months) 9 Southampton: 15,000 in Jan, March, May (odd months)

7

Tailored Adverts: We run his advert with an 023 80 telephone number in the Southampton and Chandlers Ford editions. In the Romsey edition we change it for the 01794 number so his business portrays a local presence.

Extras: Free advert design, Free editorial. Geographical phone nos.

Cost per month: £137.20 + vat paid by direct debit He might add Southampton East at a later date reducing the cost per quarter page thereafter to £44.71 and adding another 14,500 homes in even months.

Tel: 023 8026 6388

Want to Reach A Bit Further Afield?

Ask about Leaflet Inserts

100% Delivered

Our circulation figures are what we print AND deliver (not free pick up) via two methods: ROYAL MAIL 



Why? Rural areas or areas difficult to reach, often large, detached properties. Discover is often the only publication they receive, good for our advertisers.

Every private household in these postcodes receives a copy delivered with their post;      

SO51 sectors 0,6,9 (outside Romsey) SO32 sectors 1, 2 (inc Bishops Waltham) PO17 sector 5 (inc Wickham) SO40 sectors 2,7 (Ashurst, Cadnam, Ower) SO50 sector 7 (Fair Oak, Horton Heath) SO18 sectors 1,3,4,6 (Bitterne)

IN-HOUSE DISTRIBUTORS 

We don’t use agencies. All our distributors are closely monitored and managed.

EDITION WHICH MONTHS * Leaflets accepted

IN-HOUSE

Bimonthly CIRC

ODD

ROMSEY *

4,400

10,000

14,400

ODD

SOUTHAMPTON WEST *

6,300

8,000

14,300

ODD

SOUTHAMPTON EAST *

8,200

6,300

14,500

ODD

MEON VALLEY

9,000

-

9,000

ODD

FAREHAM *

-

14,500

14,500

EVEN

WINCHESTER *

-

9,000

9,000

-

14,000

14,000

EVEN

CHANDLERS FORD & EASTLEIGH *

EVEN

ITCHEN VALLEY *

3,000

11,000

14,000

EVEN

SOUTHAMPTON *

-

15,000

15,000

EVEN

LOCKS HEATH *

-

14,500

14,500

Door to Door Delivery Monitored ROYAL MAIL 

We pay Royal Mail to deliver to every non business address in a postcode sector. It’s a very reliable method of delivery so we don’t carry out secondary checks.

OUR DISCOVER DISTRIBUTORS 







Trackers - devices which precisely record and reports a distributor’s journey. Ideal for new starters and random checks.

Competitions - residents supply their postcode to enter - another delivery check method Mystery Houses - Many routes ABC1 have mystery houses where profile residents support Discover by reporting receipt of their copy.

3+ bedrooms Door to Door Checks carried out garden &

by Distribution Supervisors on driveway random routes not covered by the above methods.

Printed Bi-monthly Delivered Monthly

When is Discover Delivered?

Each edition is printed bi-monthly yet to ensure a steady stream of enquiries for our advertisers we stagger the deliveries over the two months with three weeks between drops.

Each edition’s split depends on the proportion delivered by Royal Mail. In most cases both deliveries are about the same number. For this reason we quote advertising rates PER MONTH

e.g. Romsey Edition Jan/Feb issue: 14,500 circulation bi-monthly 10,000 delivered by Discover in January 4,500 delivered by

By Royal Mail in February

Rates & Package Prices Frequency is key to effective advertising so we recommend the Regular Rate. For a non Regular Rate booking please call 023 8026 6388 or use our Online Cost Calculator unique to Discover.

GO REGULAR

Price Per Option REGULAR RATES £ per month+ vat

Two month Circulation

1 Edition Winchester or Meon Valley only

9,000

£19

£32

£59

£115

±14,000

£28

£49

£86

£165

£99

£175

£299

£585

Discover Extras Apply

£185

£295

£495

£850

HOW IT WORKS

1 Edition only All Other Editions

1/8

1/4

1/2

A5 PAGE

Best Value Rate Most Effective Results

Go West or Go East Package 66,000 5 editions pm + vat Go Max (East & West) Package 132,000 10 editions

Free Advert Design Free Editorial

Minimum of 6 months Continuing thereafter until cancellation Monthly payments

Instant Quotation Online

www.discoveradvertising.co.uk

Direct Debit

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Everything You Need Is Online

  

  

Magazine Gallery - all editions Get an Instant Advertising Quotation 2014 Magazine Schedule with Copy Deadlines, Print Dates & Delivery Dates per edition Proof of Circulation Advert Sizes & Spec Delivery Areas per edition in detail

Making Life Easy      

Discover vs Other Publications Leaflet Inserts—Availability per Edition Online Booking - minimal paperwork Editorial Request Form Terms & Conditions Meet The Discover Team www.discoveradvertising.co.uk

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Ready to be “Discovered”?

CIRCULATION Largest Flexible Targetted Detailed

You can book online at any time or call to discuss your needs.

FORMAT A5 Read & Keep Response driven Advertiser focussed Best showcase

SERVICE Free advice Full Transparency Professional Efficient

Tel: 023 8026 6388 Open Monday to Friday 8am-8pm www.discoveradvertising.co.uk

EXTRAS Websites Leaflet Printing & Design Business Tools Marketing

DELIVERY Royal Mail In-house Monitored Precise COST Regular is Best Packages/Bespoke Online Calculator Monthly payment

www.discovercommunity.co.uk

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